Product Marketing Manager

About WareIQ

We are making India’s e-commerce businesses successful by giving them the power of Amazon-prime like logistics.

Modern eCommerce consumers want the same & next-day delivery. But the infrastructure in India can’t keep up. 80% of eCommerce parcels outside Amazon reach customers in 5-10 days.

• India’s eCommerce demand is highly fragmented, yet 90% of brands ship from a central warehouse
• If platforms & brands don’t offer prime-like shipping timelines, customers don’t buy
• High fixed investments, rigid contracts & tech complexity makes prime-like fulfillment infrastructure inaccessible to online brands

Enter WareIQ. WareIQ allows eCommerce companies to compete with Amazon service levels by bringing their average timelines from 5-10 days to next day.

• We’re a software-only platform that connects a nationwide network of fulfillment centers and last-mile couriers centralizing all tools in a single platform
• Ownership of logistics SLAs by WareIQ fulfillment experts
• Micro-fulfillment model billed on usage with no minimums
• Onboarding in 7 days vs 3-6 months

WareIQ is backed by leading global investors including Y Combinator, Funders Club, Flexport, Pioneer Fund, Soma Capital and Emles Venture Partner

About the role

Having found exceptional product/market fit, we’re in the midst of transitioning from ‘start-up’ to ‘scale-up’, and looking for a Product Marketing Manager to collaborate closely with product management, sales, and the broader marketing teams to drive inbound, GTM, and outbound initiatives.

Responsibilities

• Drive revenue and improvements in conversion rates across B2B focus areas and new B2B product launches.
• Manage projects and communications internally and with partners to achieve agreed-upon success metrics and internal KPIs
• Conduct market search to understand the needs of buyers & develop market messaging & positioning that resonates with the target audience & also differentiates WareIQ in the logistics & supply chain tech space
• Create materials (sales enablement tools, presentations, case studies, product content, etc.) for the defined segmentation
• Help lead market requirements and go-to-market strategies across multiple products, geographies, and user/persona experiences, particularly around product launches
• Utilize data like “win-loss” information to inform the marketing, sales, and production process with an accessible repository of insights; this can include pricing and packaging.
• Research and analyze competition and own positioning for our B2B product, partner, and operational capabilities.
• Be a trusted liaison that drives product offering and solution alignment for joint success with Marketing, Partnerships, Sales, Product, Engineering, Operations, and Leadership

Requirements

• 5+ years of product marketer, product manager experience, specifically in B2B e-commerce, logistics tech, or SaaS.
• Proficient understanding of B2B ecommerce/logistics technology, vernacular, and landscape
• Proven success in executing B2B marketing strategies and the ability to clearly articulate quantifiable impacts that benefited the company and the partner
• Experience creating market positioning materials including sales enablement tools, presentations, case studies, whitepapers, customer videos, POVs, and thought leadership
• Experience with hands-on integrated marketing programs, from which you can showcase a portfolio of GTM campaigns
• Exceptional communication and presentation skills and a track record for delivering clear and compelling customer-facing materials in a technology sector
• Strong attention to detail, highly entrepreneurial, creative, open-minded, persistent, and highly collaborative
• Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver on key milestones
• Experience with Salesforce, along with other sales and marketing tools like marketing automation platforms and conversational analytics tools

Skills

CRM, market research, website optimisation, social media marketing, GTM strategy, product launch, salesforce, HubSpot, competitor analysis