Building a Next-day shipping engine for your business

November 11, 2020

As increasing consumer demand accelerates e-commerce growth, the logistics of getting orders to customers becomes more complicated – especially with the novel coronavirus impacting entire supply chains.

Despite the uncertain times (or more so during this time), one thing remains unchanged; the customer’s need for fast delivery. Popularized by Amazon, same-day and next-day delivery has become the default expectation today. In fact, studies by PwC & Accenture reveal that:

  • 61% of consumers are willing to pay more for 1-day shipping speed and 40% of customers prefer to shop from stores that offer 2-day shipping. 
  • More than (51%) half of retailers offer same-day delivery and 65% plan to offer it within two years. 

Fast shipping is no longer a good-to-have but rather a necessity for e-commerce businesses to survive. Amazon has built a supply chain that can deliver most products within 2-day (and high moving goods the same day). They optimize every part of the fulfilment value chain to achieve these timelines. But can other e-commerce sellers provide the same experience without Amazon-level resources? 

Yes, they can. 

How? 

To optimize the fulfilment cycle, we must first understand the ‘Click to Door’ journey – all the different stages and destinations an order goes through before it reaches your customer.

Click to Door journey

What does it take for an order to reach your customer? Let’s take a look. 

  • Pack & Ship: The journey starts with your warehouse, where the order has to be packed and labeled. This could typically take 1-2 days depending on order volume and your warehouse’s manpower productivity.
  • First Mile Delivery: The order is collected from your warehouse by a courier partner and shipped to the distribution center. Typically, the pick-up schedule is once a day if the warehouse is located in the metros. In case of larger order volumes, courier partners can also schedule multiple pick-ups every day.

  • Mid Mile Delivery: This stage involves the transfer from one hub to another. All collected parcels are aggregated based on to and fro zones and moved together. The mid mile process, typically, takes one day. 
  • Local Sorting Center: Once the order reaches the delivery target zone hub, it is passed to the local sorting center based on the area of delivery. This typically takes anywhere from half a day to two days. 
  • Last Mile Delivery: Finally, the order is picked up from the sorting center and aggregated with multiple orders going to the same pin code and assigned to a delivery boy. 

The entire process is inherently long and relies on the productivity of your distribution partners and the partnership that you have with them. Inefficiencies in either of these stages can lead to significant delays and unhappy customers, i.e. lost revenue for your business. 

How can you optimize the process?

To build an efficient shipping engine, your logistics network must be efficient. This incorporates a mix of partners, resources, and best practices designed to help you optimise.

  1. Schedule multiple pickups in a day
  2. Store goods in distributed warehouses close to your demand
  3. Partner with same-day delivery partners

While you can implement the above processes yourself, it may require a lot of initial investment and stretch your capacities. A good alternative would be to partner with companies that offer logistics support. This is where we come in. Modern logistics partners such as WareIQ unifies network, technology, and expertise to offer end-to-end fulfilment services allowing you to focus on your core business and not worry about logistics.

With WareIQ you get:

  • The ability to store inventory in several of the fulfilment centers so you don’t have to manage your own warehouse(s)
  • Robust technology that tracks your inventory and orders and offers advanced analytics
  • The e-commerce logistics expertise needed to improve your supply chain
  • Bulk discounts and ability to reduce your delivery times and shipping costs
WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

Many growing e-commerce businesses like Kama Ayurveda, Wingreens Farms, Sangeetha Mobiles, and Organic Riot partner with WareIQ to offer next-day shipping. WareIQ helps you shorten your orders’ click to door journey and make the entire process more efficient

With WareIQ’s infrastructure and technology, you can ship 90% of orders across India in 1 day. Such delivery timelines translate to not only cheaper logistics costs but an elevated customer experience, resulting in higher conversions and lower cart abandonment.

Supercharge your fulfilment with WareIQ now, contact our team.

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As the global e-commerce landscape continues to evolve, the importance of accurately handling billing and shipping addresses will only grow. Businesses that adopt robust verification processes, flexible yet secure transaction policies, and clear communication strategies position themselves to navigate the complexities of modern commerce successfully. By doing so, they not only mitigate the risk of fraud and non-compliance but also enhance their reputation as trustworthy and customer-centric entities. Ultimately, the careful management of billing and shipping addresses contributes to smoother transactions, fosters customer loyalty, and drives business success in the competitive world of online retail and beyond. FAQs About Billing Address and Shipping Address Can using different billing and shipping addresses affect my order’s processing time?Yes, orders with different billing and shipping addresses may undergo additional verification processes to prevent fraud, potentially affecting processing times. However, this varies by retailer and the efficiency of their verification system.Is it safe to provide my billing address when making online purchases?Yes, providing your billing address is a standard practice for online transactions. It's used for verification purposes to ensure the transaction is legitimate. To protect your information, ensure you're purchasing from secure, reputable websites.Why do some companies require both a billing and shipping address?Companies require a billing address to verify the payment method and comply with tax regulations, while a shipping address is needed to deliver the purchase. 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Understanding the National Logistics Policy: Implications for Businesses and Industries

Understanding the National Logistics Policy: Implications for Businesses and Industries

The National Logistics Policy is a pivotal initiative by governments, including India's, aimed at enhancing the efficiency and effectiveness of the logistics and supply chain sector within the country. This comprehensive guide seeks to unpack the National Logistics Policy, delving into its objectives, processes, implications for businesses and industries, and its overall importance. As nations strive to streamline their logistics infrastructure to reduce costs, improve speed, and minimise environmental impact, understanding the nuances of the National Logistics Policy becomes essential for stakeholders across the board. What Is India's National Logistics Policy? India's National Logistics Policy (NLP) is a transformative initiative launched by the government to increase efficiency across the logistics and supply chain sector. It aims to decrease the overall logistics cost from an estimated 13-14% of the GDP to a competitive 8%, aligning India with global standards. The NLP's strategy focuses on streamlining operations, leveraging technology for digitisation, enhancing multimodal transportation networks, and fostering seamless movement of goods across the country. National Logistics Policy signifies its comprehensive approach to addressing the challenges within India's logistics sector, including infrastructural bottlenecks, fragmented warehousing, and varied regulatory frameworks across states. By proposing an integrated digital system - the Unified Logistics Interface Platform (ULIP) - it intends to create a single window for all logistics and trade facilitation, reducing delays and increasing transparency. Furthermore, the NLP emphasises skill development, quality employment generation, and the promotion of green logistics practices, aiming not only for economic but also environmental sustainability. It represents a significant leap towards making India's logistics sector more competitive on a global scale, enhancing the ease of doing business and contributing to the overall economic growth and development of the country. The Process of National Logistics Policy Implications The National Logistics Policy (NLP) unfolds through a meticulously orchestrated process, aiming to overhaul India's logistics and supply chain infrastructure radically. This involves a multi-tiered strategy designed to tackle various systemic inefficiencies and promote a more cohesive, cost-effective, and sustainable logistics ecosystem. 1. Stakeholder Engagement The first step involves comprehensive consultations with stakeholders across the logistics spectrum, including government bodies, private sector participants, and academia. This collaborative approach ensures that the policy addresses the real-world challenges and opportunities within the logistics sector. 2. Infrastructure Development A core focus of the NLP is enhancing physical infrastructure. This includes developing dedicated freight corridors, logistics parks, and port modernisation projects. Such infrastructure improvements are crucial for reducing transportation times and costs, thereby increasing the overall efficiency of logistics operations. 3. Digitization and Technology Adoption Implementing advanced technology solutions and digitising key logistics processes form another essential aspect of the NLP. Initiatives like the Unified Logistics Interface Platform (ULIP) aim to integrate various digital systems across the logistics value chain, facilitating seamless data exchange and improving tracking and transparency of goods movement. 4. Policy Reforms and Simplification The NLP also proposes significant policy reforms aimed at simplifying and streamlining regulatory procedures related to trade, customs clearances, and goods movement. Reducing bureaucratic hurdles and simplifying documentation processes are targeted to make it easier for businesses to engage in import-export activities. 5. Skill Development and Capacity Building Recognising the need for a skilled workforce to support a modernised logistics sector, the NLP includes initiatives for skill development and capacity building. Training programs and partnerships with educational institutions are envisaged to create a pool of trained professionals adept at handling the demands of a technologically advanced logistics infrastructure. 6. Sustainability Initiatives The policy underscores the importance of environmentally sustainable logistics practices. It encourages the adoption of green logistics, including the use of renewable energy sources in warehousing and transportation and the promotion of electric vehicles for last-mile connectivity. What Are the Implications for Businesses and Industries for NLP? The National Logistics Policy (NLP) holds transformative implications for businesses and industries across India, heralding a new era of efficiency, cost-effectiveness, and global competitiveness. Here’s an overview of the critical impacts: 1. Reduced Logistics Costs One of the primary goals of the NLP is to reduce logistics costs as a percentage of GDP, which is significantly higher in India than in global standards. For businesses, this means potential savings in logistics expenses, translating to lower overall operational costs and more competitive pricing for their products and services. 2. Enhanced Efficiency By streamlining processes, enhancing infrastructure, and embracing digitisation, the NLP aims to cut down transit times and improve the reliability of supply chains. Businesses can expect more predictable and efficient logistics operations, enabling them to meet customer demands better and manage inventory. 3. Improved Global Trade Competitiveness With the reduction in logistics costs and increased efficiency, Indian businesses and industries are poised to become more competitive on the global stage. This could lead to expanded market access, increased exports, and a more substantial presence in international markets. 4. Fostering Innovation and Technology Adoption The emphasis on digitisation and technology within the NLP encourages businesses to adopt modern logistics solutions, such as IoT, AI, and blockchain, for tracking and managing shipments. This drive towards technology adoption can spur innovation, leading to more advanced logistics and supply chain practices. 5. Sustainability and Green Logistics The NLP’s focus on sustainability and the promotion of green logistics practices aligns with the global shift towards environmental responsibility. Businesses will be encouraged to adopt eco-friendly practices, which can not only reduce their carbon footprint but also appeal to environmentally conscious consumers. 6. Skill Development and Employment Opportunities The policy’s initiatives aimed at skill development and capacity building in the logistics sector are expected to create a more skilled workforce, benefiting industries reliant on logistics for their operations. This can also lead to job creation, contributing to economic growth. For businesses and industries, the National Logistics Policy is not just about enhancing logistics operations; it’s about catalysing comprehensive growth, fostering innovation, and building a sustainable and competitive future. The policy’s successful implementation could mark a significant leap forward for India’s economy, offering ample opportunities for businesses to thrive in an increasingly interconnected world. Why Is National Logistics Policy Important? The National Logistics Policy (NLP) is not merely an initiative; it's a critical step towards redefining the landscape of logistics and supply chain management in India. Its importance stems from several foundational needs and aspirations of the nation's economy and its position in the global market. Here are some reasons why the NLP holds paramount importance: 1. Global Competitiveness In an era where speed, efficiency, and cost determine market leadership, the NLP aims to equip India's logistics sector with the necessary tools and infrastructure to compete globally. Reducing logistics costs to a competitive level is essential for enhancing the export potential of Indian goods and services. 2. Economic Growth By addressing the inefficiencies within the logistics and supply chain sector, the NLP paves the way for smoother internal and external trade flows. This efficiency is crucial for economic growth, as it directly impacts the ease of doing business, attracts foreign investment, and boosts GDP. 3. Inclusivity and Access The policy emphasises the integration of various modes of transport and the development of infrastructure across regions. This inclusivity ensures that businesses, regardless of their size or geographic location, have access to efficient logistics services, democratising opportunities for growth and expansion. 4. Sustainability With a clear focus on adopting green logistics practices, the NLP aligns India's logistics sector with global environmental goals. This commitment to sustainability is vital for ensuring long-term ecological balance and fulfilling the nation's obligations to future generations. 5. Employment Generation The logistics sector is labour-intensive, and the NLP is expected to create substantial employment opportunities by streamlining operations and expanding infrastructure. This job creation is crucial for absorbing the nation's burgeoning workforce and contributing to societal well-being. 6. Technological Advancement Encouraging the adoption of digital technologies and innovative logistics solutions, the NLP positions India at the forefront of the logistics tech revolution. This advancement is vital for keeping pace with changing global standards and consumer expectations. The National Logistics Policy is a cornerstone for India's aspiration to become a logistics and supply chain hub. Its importance transcends logistics, touching upon economic, social, and environmental facets, making it a key driver for comprehensive national development. Conclusion The National Logistics Policy (NLP) represents a significant stride toward optimising India's logistics and supply chain framework. It aims to enhance businesses' operational efficiency and position India as a pivotal player in the global logistics arena. This policy, with its comprehensive approach to addressing critical challenges such as high logistics costs, infrastructural bottlenecks, and regulatory complexities, stands as a beacon of India’s commitment to fostering an environment conducive to growth, competitiveness, and sustainability in the logistics sector. The importance of the NLP extends beyond mere logistics reform; it is a vital cog in the wheel of India's economic development, promising to unlock new avenues of trade, enhance the ease of doing business, and create substantial employment opportunities. By embracing digital innovation, advocating for sustainability, and streamlining regulatory frameworks, the NLP paves the way for a more resilient, efficient, and globally integrated logistics landscape. For businesses, industries, and the economy at large, the successful implementation of the National Logistics Policy holds the key to unlocking unprecedented levels of growth and establishing India as a global logistics powerhouse. As the policy unfolds, its far-reaching implications for enhancing competitiveness, fostering innovation, and promoting inclusive growth will undoubtedly chart a new course for India's trade and industrial sectors. Related reading : What is e-Sanchit: Digital document submission in India FAQs About National Logistics Policy  What is the main objective of India's National Logistics Policy?The main objective of the National Logistics Policy is to decrease logistics costs in India, make the country's goods more competitive in the global market, enhance efficiency across the logistics sector, and improve the overall ease of doing business.How will the National Logistics Policy impact small and medium-sized enterprises (SMEs)?The policy is expected to significantly benefit SMEs by reducing logistics costs, providing easier access to domestic and international markets through improved logistics services, and offering support through digital initiatives and infrastructure development.Does the National Logistics Policy address environmental concerns?Yes, the policy emphasises the adoption of green logistics practices, aiming to reduce the logistics sector's carbon footprint through the promotion of sustainable transportation modes, energy-efficient warehousing, and the use of advanced, eco-friendly technologies.What role does technology play in the National Logistics Policy?Technology plays a central role in the policy, with initiatives like the Unified Logistics Interface Platform (ULIP) aimed at digitising logistics operations to enhance transparency, reduce delays, and improve the tracking and traceability of goods.How does the National Logistics Policy plan to enhance the skill sets of the workforce in the logistics sector?The policy outlines measures for skill development and training programs tailored to the logistics sector, aiming to upgrade the skills of the existing workforce and prepare new entrants for the evolving demands of the logistics and supply chain industry.Can international companies benefit from India's National Logistics Policy?Yes, international companies can benefit from streamlined logistics processes, reduced operational costs, and improved ease of doing business in India as a result of the policy. This makes India an attractive destination for foreign investment in manufacturing and distribution.What measures are included in the National Logistics Policy to improve infrastructure?The policy includes comprehensive measures for infrastructure development, such as the creation of logistics parks, modernisation of port infrastructure, development of dedicated freight corridors, and enhancement of last-mile connectivity to improve overall logistics efficiency.

April 13, 2024