Unlocking efficient custom kit creation for Setu Nutrition leading to higher customer delight & 3x+ order growth in less than a year

About Setu Nutrition

Setu is a new-age brand of nutrition supplements to address challenges and solve problems, which are a consequence of the modern lifestyle. Setu’s advanced solutions are crafted to strengthen body functions to solve and check conditions induced by present-day lifestyles. Headquartered out of Mumbai, Setu aims to make nature more efficacious through modern technology and nutritional science.

Industry

Health & Nutrition

Headquarters

Mumbai, Maharashtra

Website

setu.in/

Challenges Faced

Setu was facing a slew of challenges in its 0-1 journey – right from general challenges around efficient management of supply chain operations to the brand specific challenge of providing its customers with a delightful experience by providing them with custom, personalized solutions, fitting their individual conditions

Setu also wanted to enable faster deliveries of its products to customers

No access to scalable fulfillment and shipping network

Absence of smart fulfillment tech for efficient operations management

Difficulty in creation of custom kits for individual customer needs

WareIQ’s Solution

WareIQ onboarded Setu onto its merchant platform, integrated with top D2C platforms & marketplaces, which helped centralize all the data onto a single window
WareIQ also provided Setu with access to its nationwide fulfillment network, helping them place inventory closer to customers and ths enabling faster delivery timelines
WareIQ also enabled the delivery of personalized kits to customers, where each product kit was customized to users needs

Impact

WareIQ’s flexible fulfillment network allowed Setu Nutrition to grow rapidly and achieve the following seamlessly:

WareIQ onboarded Setu onto its merchant platform, integrated with top D2C platforms & marketplaces, which helped centralize all the data onto a single window
WareIQ also provided Setu with access to its nationwide fulfillment network, helping them place inventory closer to customers and thus enabling faster delivery timelines
WareIQ also enabled the delivery of personalized kits to customers, where each product kit was customized to users’ needs

Accelarate your online sales with faster delivery timelines

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About WareIQ

We not only help you reduce your logistic costs but also your delivery timelines by giving you access to a nationwide network of fulfillment centers, dark stores, major national & hyperlocal last-mile couriers near your customers – this could be the game-changer your business needs.

WareIQ also offers a centralised tech platform for your entire eCommerce operations

ML-based prediction engine for efficient warehouse network design & smart inventory placement
A centralised platform for core fulfilment & shipping operations
Integrated Shipping apps to offer transparent ETAs, branded tracking experience, RTO risk insurance, NDR control etc.

Today, over 300 brands like Justherbs, Wingreens, Kama Ayurveda, Flatheads etc. in India have taken charge of their logistics & fulfilment with WareIQ to unlock tremendous value in terms of revenue and customer satisfaction.

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