Health & Wellness Brands – Unique Fulfillment Needs and WareIQ Solution

Mariyam Jameela

By Mariyam Jameela

May 03, 2024

Health and Wellness Fulfillment

In the rapidly evolving market of health and wellness, brands are increasingly facing unique challenges in meeting consumer expectations for prompt and precise product delivery. This article will delve into the nuances of the growing beauty and wellness markets, outline the specific challenges these brands face in e-commerce fulfillment, and explore effective strategies for managing these demands. 

Furthermore, we will examine how a third-party logistics (3PL) partner like WareIQ can significantly enhance the fulfillment capabilities of health and wellness brands, helping them scale efficiently and effectively meet their market demands. The insights provided here aim to equip health and wellness brands with the knowledge to optimise their logistics and fulfillment strategies, ensuring they can thrive in a competitive market environment.

Table Of Contents
  1. Demystifying the Growing Beauty and Wellness Markets
  2. Challenges in Health and Well-being E-commerce Fulfillment
  3. Strategies for Effective Health and Wellness E-commerce Fulfillment
  4. What to Look for in a Reliable 3PL Partner?
  5. How Can WareIQ Help to Scale Your Health and Wellness Brand’s 3PL Needs?
  6. Conclusion
  7. Frequently Asked Questions

Demystifying the Growing Beauty and Wellness Markets

The beauty and wellness markets are experiencing unprecedented growth, driven by increasing consumer awareness and demand for products that promote health, beauty, and overall well-being. This sector, encompassing everything from skincare and cosmetics to nutritional supplements and fitness products, is expanding rapidly due to trends such as personalisation, sustainability, and the integration of technology.

Consumer preferences are shifting towards products that are not only effective but also ethically sourced and environmentally friendly. This evolution is fueled by the global rise in health consciousness, particularly in the aftermath of the COVID-19 pandemic, which has heightened focus on personal health and preventive care. Additionally, technological advancements such as AI and augmented reality (AR) are becoming integral, enhancing customer experiences by offering personalised product recommendations and virtual try-ons, further driving market growth.

The expansion is also significantly supported by digital channels, with e-commerce becoming a primary avenue for purchasing health and wellness products. Online platforms provide a wider reach, enabling brands to connect with a global audience and cater to niche markets with specific needs. The result is a vibrant, dynamic sector that is both lucrative and competitive. It requires brands to continuously innovate and efficiently manage their supply chains to meet consumer expectations and capitalise on growth opportunities.

Challenges in Health and Well-being E-commerce Fulfillment

Fulfilling orders in the health and wellness sector presents several unique challenges that can significantly impact operational efficiency and customer satisfaction. Here are some of the primary hurdles that companies in this niche often encounter:

1. Regulatory Compliance

Health and wellness products are subject to stringent regulatory requirements that vary widely from one region to another. Ensuring compliance, particularly in a global market, involves meticulous management of product formulations, labelling, and packaging. Non-compliance can result in hefty fines, recalls, or a complete halt in operations.

2. Inventory Management Complexity

The diverse range of products under the health and wellness umbrella, each with different demand cycles, shelf lives, and storage conditions, complicates inventory management. Products like supplements and skin care items may require temperature-controlled environments and specific handling procedures to maintain their efficacy and safety.

3. Product Sensitivity and Safety

Many health and wellness products are sensitive to environmental factors such as temperature, humidity, and light. This sensitivity necessitates specialised logistics solutions that can significantly increase fulfillment costs.

4. High Customer Expectations

Consumers of health and wellness products often have high expectations regarding product quality, delivery speed, and service. They seek assurance that the products they purchase are handled correctly and delivered in perfect condition. Meeting these expectations is critical for customer retention and brand reputation.

5. Scalability Issues

Seasonal spikes in demand, such as those during New Year resolutions or public health crises, can strain fulfillment operations. Scaling logistics to handle these fluctuations without compromising service quality or operational costs is a challenging but essential requirement.

6. Returns Management

Health and wellness products often have higher return rates due to issues like customer dissatisfaction or delivery of sensitive products in sub-optimal conditions. Managing returns efficiently, restocking resalable items, and disposing of unsalable returns in a compliant manner add additional layers of complexity to fulfillment.

Strategies for Effective Health and Wellness E-commerce Fulfillment

To overcome the challenges inherent in the health and wellness sector and to achieve effective e-commerce fulfillment, businesses must adopt strategic approaches tailored to their specific needs. Here are several strategies that can enhance fulfillment operations in this dynamic market:

1. Advanced Inventory Management

Utilise robust inventory management systems that can handle complex product assortments with varying requirements. These systems should support batch tracking, expiration date management, and automatic reordering to prevent stockouts and obsolescence, especially for perishable items like supplements and natural beauty products.

2. Temperature-Controlled Logistics

Invest in temperature-controlled warehousing and distribution networks to ensure that sensitive products are stored and transported under optimal conditions. This is crucial for maintaining product efficacy and compliance with health standards.

3. Automated Order Processing

Implement automated order processing systems to increase accuracy and speed in order fulfillment. Automation can help streamline operations, reduce human error, and ensure that orders are processed quickly, which is essential for maintaining customer satisfaction.

4. Flexible Shipping Options

Offer a range of shipping options to meet diverse customer needs, including same-day delivery, expedited shipping, and cost-effective options. Flexibility in shipping enhances customer satisfaction and can set a brand apart in a competitive market.

5. Compliance Expertise

Build a team or partner with specialists who understand the regulatory landscape of the health and wellness industry. This expertise is essential for navigating the complex regulations surrounding these products, ensuring compliance, and avoiding costly penalties.

6. Scalable Fulfillment Solutions

Develop scalable fulfillment solutions that can adjust to varying demand levels without compromising service quality. This might include on-demand warehousing or partnerships with third-party logistics providers who can offer additional resources during peak periods.

7. Proactive Returns Management

Establish a streamlined, customer-friendly returns process that handles returns efficiently and in compliance with health standards. Proactive returns management can help salvage the value of returned items and maintain customer trust.

8. Customer Service Excellence

Maintain a high standard of customer service, providing transparent and responsive communication channels for inquiries and support. Excellent customer service is vital in the health and wellness industry, where trust and reliability are paramount.

What to Look for in a Reliable 3PL Partner?

Choosing the proper third-party logistics (3PL) partner is crucial for health and wellness brands aiming to optimise their fulfillment processes. A reliable 3PL can significantly enhance operational efficiency, compliance, and customer satisfaction. Here are vital factors to consider when selecting a 3PL partner for your health and wellness brand:

1. Industry Experience

Look for a 3PL with specific experience and expertise in the health and wellness sector. They should understand the industry’s unique challenges and regulatory requirements, including handling, storage, and transportation of sensitive products.

2. Technological Capabilities

Ensure the 3PL utilises advanced technology systems that can integrate seamlessly with your existing platforms. This includes inventory management systems, order processing software, and tracking tools that provide transparency and real-time data accessibility.

3. Scalability and Flexibility

Your 3PL partner should be able to scale operations up or down based on your business needs. They should offer flexible solutions that can accommodate seasonal fluctuations, promotional periods, and growth without compromising on service quality.

4. Comprehensive Services

The ideal 3PL provider should offer a comprehensive range of services that cover the entire supply chain, from warehousing and inventory management to packing, shipping, and returns management. This all-encompassing approach ensures a streamlined process and reduces the need to coordinate with multiple logistics providers.

5. Regulatory Compliance

The 3PL should have a strong track record of compliance with health and safety regulations, particularly those pertaining to the health and wellness industry. They should be able to provide evidence of compliance and stay up-to-date with changing regulations to ensure that your products are handled legally and safely.

6. Proven Track Record

Check for client testimonials, case studies, and reviews to gauge the 3PL’s reliability and performance. A partner with a proven track record of success in the health and wellness sector is likely to provide higher-quality services and better results.

7. Geographical Coverage

Consider the geographical coverage of the 3PL provider, ensuring they have the capabilities to reach your target markets efficiently. This includes having strategically located distribution centres that can facilitate quick and cost-effective delivery.

8. Customer Service Excellence

High-quality customer service is crucial, especially when dealing with the complexities of health and wellness products. Your 3PL partner should offer excellent customer support to both you and your end customers, addressing issues swiftly and effectively.

How Can WareIQ Help to Scale Your Health and Wellness Brand’s 3PL Needs?

WareIQ is a modern fulfillment partner that specialises in leveraging technology and strategic logistics to optimise the supply chain processes for health and wellness brands. Here’s how WareIQ can significantly benefit your brand’s logistics and fulfillment requirements:

1. Advanced Technology Integration

WareIQ employs cutting-edge technology solutions that seamlessly integrate with your existing e-commerce platforms. This integration facilitates real-time inventory management, order tracking, and data analytics, providing you with up-to-date insights to make informed decisions.

2. Customised Fulfillment Solutions

Understanding that each health and wellness brand has unique needs, WareIQ offers customised fulfillment solutions tailored to specific product requirements, including handling, storage, and shipping of sensitive or perishable items.

3. Nationwide Network of Fulfillment Centers

With a vast network of strategically located fulfillment centres across the country, WareIQ ensures that your products are stored close to your customer base. This proximity significantly reduces delivery times and shipping costs, enhancing customer satisfaction and retention.

4. Scalable Operations

WareIQ provides scalable logistics solutions that can quickly adapt to your brand’s growth and fluctuating demand. Whether you’re experiencing a seasonal surge or expanding your product line, WareIQ can accommodate these changes without disruption.

5. Regulatory Compliance

WareIQ stays abreast of the latest regulations and compliance standards specific to the health and wellness industry. By partnering with WareIQ, you can be assured that all logistical operations meet legal requirements, minimising the risk of penalties or operational interruptions.

6. Exceptional Customer Support

WareIQ prioritises excellent customer service, offering dedicated support to resolve any issues promptly. This commitment extends to your customers, ensuring they receive their orders on time and in perfect condition. It is crucial for maintaining trust and loyalty in the health and wellness market.

7. Return Management

WareIQ also handles returns efficiently, providing a hassle-free process for your customers. This service includes inspecting, restocking, or disposing of returned items in accordance with health and safety standards.

You may also like to read: How to Fulfill Amazon Orders with WareIQ in 10 Easy Steps

Conclusion

As the health and wellness sectors continue to expand and evolve, the need for specialised 3PL services that understand and cater to the unique demands of these markets becomes increasingly critical. WareIQ stands out as a partner capable of driving growth and facilitating seamless logistics operations, allowing brands to focus on innovation and customer engagement without the added burden of complex logistical challenges. Partnering with a seasoned 3PL provider like WareIQ is more than a logistical decision—it’s a strategic move towards ensuring the long-term success and scalability of your health and wellness brand in the competitive e-commerce

Frequently Asked Questions

What are the most common zone-skipping techniques used in health and wellness fulfillment?  

In health and wellness fulfillment, standard zone-skipping techniques include using regional distribution centres to consolidate shipments closer to customer bases and partnering with local last-mile delivery services to reduce transit times and costs. This approach minimises the handling of sensitive products and ensures faster delivery to consumers.

What should I consider when choosing a 3PL partner for my health and wellness products?  

When choosing a 3PL partner for health and wellness products, consider their experience with regulatory compliance, ability to handle sensitive products, scalability of services, technological capabilities for inventory and order management, and their network of fulfillment locations to implement zone skipping strategies effectively.

How does WareIQ ensure compliance with health and wellness regulations?  

WareIQ ensures compliance by staying updated with the latest health and wellness regulations and adapting its operations accordingly. They conduct regular training for their staff, implement strict quality control measures, and use technology to track and manage compliance-related data throughout the supply chain.

Can WareIQ help reduce fulfillment costs for health and wellness brands?  

Yes, WareIQ can help reduce fulfillment costs by optimising inventory management, utilising advanced technologies for efficient order processing, and implementing zone-skipping techniques to reduce shipping times and costs. Their network of strategically located fulfillment centres also minimises the distance products travel, further reducing transportation expenses

What are the benefits of using advanced technology in health and wellness e-commerce fulfillment?  

Using advanced technology in fulfillment offers several benefits, including improved accuracy in inventory management, enhanced tracking and visibility of shipments, streamlined order processing, and better data analytics for decision-making. These technologies help efficiently manage the supply chain, ensure timely deliveries, and enhance customer satisfaction.

How can small health and wellness brands effectively compete with larger companies using 3PL services?  

Small brands can compete effectively by leveraging 3PL services to access advanced logistics capabilities without the need for significant capital investment. This includes benefiting from the 3PL’s established infrastructure, technology, and expertise in logistics to enhance their fulfillment operations, scale efficiently, and focus on core business areas like product development and marketing.

Supercharge your fulfilment with WareIQ now, contact our team.

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Mariyam Jameela
Author

Mariyam Jameela

Mariyam Jameela works as a content writer at WareIQ. With a proven track record of working with renowned brands such as GO Digit, Urban Ladder, Juspay, Hong's Kitchen, and many more. She actively contributes to the creation of blog posts centered on eCommerce operations, fulfillment, and shipping, in addition to providing insights on various strategies and techniques tailored for eCommerce sellers

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Business Information Provide detailed information about your business, including your business name, type of business (individual, partnership, private limited company, etc.), and GST number. A GST number is mandatory for selling on Jiomart as it ensures compliance with tax regulations. Enter your business address, which will be used for correspondence and shipments. 4. Bank Details Submit your bank account details where you will receive payments from Jiomart. This includes the account holder’s name, bank account number, and IFSC code. Jiomart may require you to upload a cancelled cheque or a bank statement for verification. 5. Business Documents Upload the necessary documents to verify your business. These typically include: GST Registration Certificate PAN Card Address Proof (such as utility bills, rent agreement, or property deed) Cancelled Cheque or Bank Statement Ensure that all documents are clear and legible to avoid any delays in the verification process. 6. Product Listings Once your account is verified, you can start listing your products. Jiomart provides a user-friendly interface to upload product images, descriptions, prices, and inventory details. Ensure that your product listings are detailed and accurate to attract potential buyers. 7. Compliance and Quality Check Jiomart may conduct a compliance and quality check to ensure that your products meet their standards and guidelines. Be prepared for periodic audits and checks to maintain the quality of your listings and service. 8. Start Selling After your products are listed and approved, you can start selling on Jiomart. Manage your orders through the seller dashboard, where you can track orders, manage inventory, and handle customer queries. 9. Utilize Seller Support Jiomart offers support services to help you navigate any challenges you face. Utilise these resources to optimise your selling experience. 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This includes: Business name Type of business (sole proprietorship, partnership, private limited company, etc.) GSTIN (Goods and Services Tax Identification Number), which is mandatory for selling on JioMart Business address for correspondence and shipment purposes Bank Details Enter your bank account details where you will receive payments from JioMart. This includes: Account holder’s name Bank account number IFSC code of the bank branch Upload a cancelled cheque or a recent bank statement for verification. Business Documents Upload the required documents to verify your business credentials. These documents typically include: GST Registration Certificate PAN Card of the business entity or owner Address proof (electricity bill, rent agreement, property deed, etc.) Cancelled cheque or bank statement for bank verification Ensure that all documents are clear and legible to avoid delays. Product Listings Once your account is verified, you can start listing your products. Ensure that each product listing includes the following: High-quality images Detailed and accurate product descriptions Pricing information Stock availability Use keywords and SEO practices to make your listings more visible to potential customers. Compliance and Quality Check JioMart may conduct a compliance and quality check to ensure your products meet their standards. Be prepared for periodic audits to maintain high-quality listings and customer satisfaction. Start Selling After your products are listed and approved, you can begin selling on JioMart. Use the seller dashboard to manage orders, track inventory, and address customer queries. Utilise Seller Support JioMart offers extensive seller support services to help you optimise your sales and resolve any issues. Participate in training programs and webinars JioMart provides to enhance your selling strategies. Advantages of JioMart Seller Registration Broad Customer Reach: Gain access to a large and diverse customer base across India. Efficient Logistics Support: Benefit from JioMart’s robust logistics network for timely and reliable deliveries. Secure Payments: Enjoy secure and timely payments with transparent transaction records. Marketing Support: Leverage JioMart’s marketing tools and promotions to boost your product visibility. You may also like to read: APOB Registration on AJIO: A Step-by-Step Guide [signup] Conclusion Navigating the complexities of e-commerce platforms like Jiomart requires a strategic approach to ensure compliance and optimise performance. Understanding the role of APOB (Additional Place of Business) is crucial for Jiomart sellers as it helps streamline operations, manage inventory effectively, and comply with GST regulations. APOB for Jiomart facilitates efficient warehousing and logistics and ensures that sellers adhere to the legal requirements necessary for smooth business operations. Proper registration, meticulous inventory management, and leveraging Jiomart’s marketing tools are essential strategies for enhancing your presence on the platform. By following the tips outlined for Jiomart sellers, such as optimising product listings, managing customer service effectively, and staying updated with platform changes, sellers can significantly boost their chances of success. Ultimately, a well-managed APOB setup and adherence to best practices will lead to a more organised and profitable e-commerce business on Jiomart. FAQs About APOB for Jiomart What is the role of APOB in Jiomart?APOB, or Additional Place of Business, plays a vital role in the operations of Jiomart sellers by ensuring proper registration and compliance with GST regulations. 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First, sellers must create an account on the Jiomart seller portal by providing basic information about their business. This includes details like business name, GST number, and contact information. Next, sellers must upload documents such as GST registration certificates, PAN cards, and bank details. After submission, Jiomart reviews the information and verifies the documents. Once approved, sellers receive access to the Jiomart platform to list their products, manage orders, and track sales. This registration process is crucial for establishing a presence on Jiomart and starting operations.How can Jiomart sellers effectively manage their business using APOB?Effective management of a Jiomart business using APOB involves several strategies. Sellers should ensure that their additional places of business are well-organised and equipped for efficient inventory management. 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Managing APOB for Nykaa: Tips for Sellers

Managing APOB for Nykaa: Tips for Sellers

In the rapidly evolving landscape of e-commerce, managing Additional Place of Business (APOB) effectively is crucial for sellers aiming to maximise their reach and operational efficiency. Nykaa, a leading online beauty and wellness retailer, offers a robust platform for sellers to showcase their products to a vast audience. For sellers, understanding and managing APOB within the Nykaa ecosystem is vital for ensuring compliance, optimising logistics, and enhancing customer satisfaction.  This article delves into the nuances of APOB for Nykaa sellers, offering detailed insights and practical tips to help them navigate this essential aspect of their business. By leveraging APOB's strategic management, sellers can ensure seamless operations, timely deliveries, and a superior customer experience. Understanding APOB for Nykaa An Additional Place of Business (APOB) for Nykaa sellers refers to any location apart from the primary registered office where significant business activities occur, such as product storage, distribution, or packaging. Registering these additional locations with GST authorities ensures compliance and facilitates smooth business operations.  For Nykaa sellers, maintaining multiple APOBs can significantly enhance their operational efficiency by allowing them to manage inventory more effectively, reduce delivery times, and better cater to regional customer demands. Registering an APOB involves updating the GST portal with the new location details and submitting necessary documentation, such as address proof and rental agreements.  By effectively managing APOBs, Nykaa sellers can leverage strategic locations to optimise their logistics, improve delivery performance, and provide a superior shopping experience to their customers. This approach helps meet compliance requirements and plays a crucial role in scaling the business efficiently. Related read: Understanding the SLA Full Form and Its Importance in Logistics and Fulfilment What Is Nykaa Delivery Partners? Nykaa's delivery partners are logistics service providers collaborating with Nykaa to ensure efficient and timely delivery of products to customers. These partners play a crucial role in the e-commerce supply chain by managing the transportation and distribution of goods from Nykaa's warehouses to the end consumers. Nykaa works with several renowned delivery partners, including Delhivery, Blue Dart, Ecom Express, and XpressBees, to cover a wide geographical area and offer various delivery options, such as standard, express, and same-day delivery.  The selection of reliable delivery partners allows Nykaa to maintain a high standard of customer service by ensuring that orders are delivered accurately and on time. Additionally, these partners provide tracking services that enable customers to monitor the status of their orders in real time. Collaborating with multiple delivery partners also helps Nykaa manage peak season demands and handle large orders efficiently. By leveraging the expertise and infrastructure of its delivery partners, Nykaa ensures a seamless shopping experience for its customers, reinforcing its position as a leading e-commerce platform in the beauty and wellness sector. Process of Nykaa Seller Registration Registering as a seller on Nykaa involves a straightforward yet comprehensive process designed to onboard legitimate and quality-focused businesses. The registration process includes the following steps: Account Creation: Visit the Nykaa Seller Portal and create an account by providing basic information such as name, email address, and contact number. Business Information: Enter detailed business information, including business name, type, and GSTIN. Ensure that all APOBs are registered and listed. Document Submission: Upload necessary documents such as GST registration certificate, PAN card, bank account details, and address proof for the primary and additional places of business. Product Listing: After verification, list your products on the Nykaa platform by providing detailed descriptions, images, and pricing. Onboarding Completion: Once all details are verified and approved, your seller account is activated, and you can start selling on Nykaa. You may also like to read: Step-by-Step Guide to Registering an APOB for Amazon How to Track Nykaa Delivery? Nykaa provides a robust delivery tracking system to ensure transparency and enhance customer satisfaction. Once an order is placed, sellers can access real-time tracking information through Nykaa’s Seller Dashboard. This tracking system includes: Order Confirmation: Sellers receive an order confirmation with details such as order number, product, and customer information. Dispatch Notification: When the product is dispatched, a tracking number is generated, and both sellers and customers can monitor the shipment’s progress. Real-Time Updates: The tracking system offers real-time updates on the shipment’s status, including pick-up, transit, and delivery stages. Delivery Confirmation: Upon delivery, the seller and the customer receive a notification confirming that the order has been successfully delivered. This efficient tracking system keeps customers informed, helps sellers manage their inventory, and promptly resolves potential delivery issues. Vital Tips for Nykaa Sellers To succeed as a seller on Nykaa, it’s essential to adopt best practices that optimise operations and enhance customer satisfaction: Efficient Inventory Management: Keep your inventory updated and ensure that popular items are always in stock to avoid missing out on sales. Clear Product Descriptions: Provide detailed and accurate product descriptions and high-quality images to attract and inform potential customers. Competitive Pricing: Regularly review and adjust your pricing strategy to remain competitive in the market. Customer Service: Offer excellent customer service by promptly responding to queries and resolving issues quickly. Leverage Promotions: Participate in Nykaa’s promotional campaigns and offers to boost visibility and sales. By implementing these tips, sellers can enhance their presence on Nykaa and build a loyal customer base. Also read: APOB Registration on AJIO Conclusion In the dynamic world of e-commerce, managing an Additional Place of Business (APOB) efficiently is crucial for sellers on platforms like Nykaa. APOB registration ensures compliance with regulatory requirements and facilitates smoother business operations across multiple locations. By understanding the intricacies of APOB for Nykaa, sellers can leverage their business's potential, expand their reach, and enhance their service quality. Embracing effective logistics and delivery partnerships is equally important. Nykaa's collaboration with trusted delivery partners and robust tracking mechanisms ensures timely and reliable deliveries, contributing to a superior customer experience. Following the outlined tips and best practices, Nykaa sellers can streamline operations, boost customer satisfaction, and achieve sustainable growth in the competitive e-commerce landscape. FAQs About APOB for Nykaa What is an Additional Place of Business (APOB) for Nykaa sellers?An Additional Place of Business (APOB) for Nykaa sellers refers to any location other than the primary registered office where business operations such as storage, dispatch, or delivery are conducted. These locations must be registered with GST authorities to ensure compliance and smooth operations.How do I register an APOB for my Nykaa seller account?To register an APOB, log in to your GST portal and update your business details by adding the new location. If applicable, submit necessary documents such as proof of address and a lease agreement. Once approved, the APOB will be officially recognised and used for business operations.Who are Nykaa's delivery partners?Nykaa collaborates with several reputable delivery partners, including Delhivery, Blue Dart, and Ecom Express. These partners help ensure efficient and timely product delivery to customers, enhancing the overall shopping experience.What are the steps to become a Nykaa seller?To become a Nykaa seller, create an account on the Nykaa Seller Portal, provide detailed business information, submit necessary documents for verification, and list your products on the platform. Once your account is approved, you can start selling.How can I track my deliveries on Nykaa?Nykaa offers a robust delivery tracking system that is accessible through the Seller Dashboard. Sellers receive real-time updates on the status of their shipments, from dispatch to delivery, ensuring transparency and timely information for both sellers and customers.

July 24, 2024