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Packaging Customization and Personalization: A Lesser-known Tactic to Boost Customer Delight in eCommerce

Packaging Customization and Personalization: A Lesser-known Tactic to Boost Customer Delight in eCommerce

Aman Sandilya

By Aman Sandilya

February 25, 2023

Packaging customization personalization in eCommerce logistics can help delight customers and create a positive brand experience. 

An example of a popular real Indian D2C apparel eCommerce brand that has used packaging personalization and customization to their advantage is Chumbak. Chumbak is an Indian D2C brand that specializes in creating trendy and colorful apparel and accessories.

Chumbak uses packaging personalization and customization to their advantage by:

  • Using visually appealing and high-quality packaging that enhances the unboxing experience
  • Incorporating their brand’s unique and colorful design elements into the packaging, making it instantly recognizable and memorable for customers.
  • Offering a customization service where customers can have their own name or message printed on the packaging
  • Incorporating eco-friendly materials for packaging and ensuring their packaging is sustainable and responsible

This approach has helped Chumbak to create a unique and memorable customer experience, which has helped to increase customer satisfaction and loyalty.

Order Customization and Personalization_Gifting_Kits

What Kind of Personalization and Customization Options are Available Usually?

Here are a few ways to personalize and customize packaging for ecommerce logistics:

  • Custom branding: Add your company’s logo or branding elements to the packaging to make it easily recognizable. This can include custom printed boxes, bags or mailing envelopes.
  • Personalized messaging: Include a personalized message or thank you note inside the package to make the customer feel valued. This can be done via a printed card or a handwritten note.
  • Custom packaging inserts: Use custom packaging inserts to create a unique unboxing experience. This can include tissue paper, confetti, or other items that add a touch of elegance to the packaging.
  • Product-specific packaging: Create packaging that is specific to the product being shipped. For example, if the product is a fragile item, use packaging that is specifically designed to protect it during transit.
  • Eco-friendly packaging: Use eco-friendly packaging materials such as biodegradable or recycled materials to appeal to customers who are environmentally conscious.
  • Gift wrapping: Offer gift wrapping as an option for customers who are buying the products as a gift. This can include custom gift wrapping paper or a gift box.

By personalizing and customizing packaging, you can create a memorable brand experience for customers and increase the chances of repeat business. It’s also important to consider the cost and feasibility of the customization before implementation.

Impact of Customization and Packaging

Personalizing and customizing packaging in eCommerce logistics can have several positive impacts on your business, including:

  • Brand awareness: Personalizing and customizing packaging with your company’s branding can increase brand awareness and make your company more easily recognizable.
  • Customer loyalty: Personalized messaging and unique packaging can make customers feel valued and appreciated, which can increase customer loyalty and repeat business.
  • Unboxing experience: Customizing packaging can create a unique and memorable unboxing experience for customers, which can increase customer satisfaction and positive word-of-mouth marketing.
  • Increased perceived value: Personalized and custom packaging can make the customer feel like they are receiving a premium product, which can increase the perceived value of the product.
  • Environmental consciousness: Eco-friendly packaging options can appeal to customers who are environmentally conscious, which can have a positive impact on the company’s reputation and social responsibility.
  • Gift giving: Personalized and custom packaging can make it easy for customers to send the package as a gift which is a great way to reach new customers and increase sales.

Overall, personalizing and customizing packaging in eCommerce logistics can help create a positive brand experience for customers, increase customer satisfaction, and ultimately drive sales and revenue for the business.

Order Customization and Personalization_Special Offers_Combos

Customization and personalization also impact key business metrics positively. An example of how delighting customers with custom and personalized packaging can help improve eCommerce business growth is as follows:

  • Increased customer loyalty: By providing personalized and custom packaging, eCommerce companies can create a positive and memorable experience for customers, which can lead to increased customer loyalty and repeat business.
  • Positive word-of-mouth: Customers who have a positive experience with a company’s packaging are more likely to share their experience with friends and family, which can lead to increased brand awareness and new customers.
  • Enhanced brand reputation: By providing high-quality and personalized packaging, eCommerce companies can enhance their brand reputation, which can lead to increased customer trust and loyalty.
  • Increased revenue: By creating a positive and memorable customer experience through personalized and custom packaging, eCommerce companies can increase customer satisfaction, which can lead to increased revenue through repeat business and new customers.
  • Cost savings: By reducing packaging costs and providing eco-friendly packaging solutions, eCommerce companies can save money and appeal to environmentally conscious customers.

Overall, delighting customers with custom and personalized packaging can help eCommerce businesses to improve customer loyalty, increase brand awareness and reputation, and grow revenue.

Importance of Order Personalization and Customization in 2023

Order personalization and customization is important in 2023 for eCommerce brands because it helps to create a unique and memorable customer experience. With the rise of eCommerce competition, customers are increasingly looking for more personalized and tailored shopping experiences. By offering personalization and customization options, eCommerce brands can differentiate themselves from their competitors and build stronger relationships with their customers.

Additionally, order personalization and customization can help to increase customer satisfaction and loyalty. When customers receive a product that is customized to their preferences, they are more likely to feel satisfied with their purchase and may be more likely to return to the brand in the future.

Order personalization and customization can also help to drive sales and revenue growth. By offering personalized and customized products, eCommerce brands can increase the perceived value of their products, which can lead to higher prices and increased sales.

How can WareIQ Help?

WareIQ’s full-stack fulfillment solution has enabled multiple leading brands across categories such as Blissclub, Setu Nutrition etc. create a delightful experience for their customers by utilizing custom packaging material, thank you notes, combo creation etc. This helps brands deliver a premium customer experience and makes the moment of truth – the unboxing experience- unforgettable for clients.

In case a brand has a particular requirement for packaging material, we can be flexible about it and help brands fulfill the orders in the way they feel is the best for their customers.

With our capable fulfillment operations team, brands can rest assured that their orders are being picked, packed, and shipped in an accurate fashion, without any delays or damages, leading to on-time deliveries which facilitate positive customer sentiment about the brand experience.

To know more about our personalization and customization services, visit: WareIQ Order Customization and Personalization

Supercharge your fulfilment with WareIQ now, contact our team.

Aman Sandilya
Author

Aman Sandilya

Aman Sandilya is a Product Marketing Manager at WareIQ, with over 5 years of experience across Product Marketing, Brand Marketing, Marketing Communications, Event Marketing, etc. He has previously worked with Cognizant, Capgemini, and Merilytics focusing on marketing initiatives for clients from eCommerce, CPG, Retail, Logistics, and Operations domains.

Read all of Aman Sandilya's Posts

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It's always good to consult with a packaging expert or conduct testing to determine the most cost-effective packaging option for your specific product and logistics needs. How to Optimize Packaging Cost? Optimizing packaging costs in eCommerce is important for several reasons: Cost savings: By reducing the cost of packaging, eCommerce companies can increase their profit margins and become more competitive in the market. Environmental sustainability: By using eco-friendly packaging materials and reducing waste, eCommerce companies can improve their environmental footprint and appeal to customers who are environmentally conscious. Brand reputation: eCommerce companies can create a positive brand reputation by providing high-quality packaging that is both protective and visually appealing. Additionally, by using eco-friendly packaging, companies can appeal to consumers who are environmentally conscious. 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Reuse and recycle packaging materials: The company implements a recycling program for its packaging materials. They also use returnable packaging, such as crates, for multiple shipments. Negotiate with suppliers: The company negotiates with suppliers to get better prices for packaging materials and buys in bulk to take advantage of volume discounts. It's important to note that this is just an example, and the actual costs and savings will vary depending on the specific materials, methods, and logistics involved for each company. How can WareIQ help? WareIQ is a rapidly growing eCommerce fulfillment company that provides a vast amount of services to meet every requirement that online sellers can have. We support eCommerce brands by providing them with the exact packaging requirements needed to fulfill their orders safely and securely. At the same time, we ensure we adhere to the guidelines shared with us by brands and create a delightful unboxing experience for their end customers. We use a variety of packaging materials - air wraps, bubble wraps, foam sheets, heavy-weight kraft paper, etc. and can customize packaging as per the online seller's specifications in order to balance cost, safety, and experience. For brands across categories, we have curated kits and created combos by themes and specific use cases, which included thank you notes, cards, branded packaging etc. all aimed to excite and delight the customers.

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