WareIQ welcomes new partners in the kitchenware and appliance category

Seller of Record for multi state expansion in India

Multi state expansion is slowed by GST location additions and channel approvals. WareIQ acts as Seller of Record so expansion becomes repeatable.

WareIQ operates like a digital distributor between your brand and sales channels. The model runs on a single percentage commission, similar to an offline distributor or reseller construct.

See operating model

Expand across states without APOB and PPOB overhead

APOB = Additional Place of Business under GST
PPOB = Principal Place of Business

Why expansion slows down

  • New GST locations need documentation and approval.
  • Channel onboarding differs by state and category.
  • Separate entities increase finance coordination workload.

What changes with WareIQ

  • One operating entity managed by WareIQ.
  • Standard process across marketplaces, D2C, and B2B.
  • Unified settlements, remittance, and reconciliation workflow.

Seller of Record operating model

One flow connects your brand to every sales channel through WareIQ

Jump to launch timeline
Brand Products + pricing Brand strategy You controlWareIQ Seller of Record Operating entity Commission based digital distributor Seller ops • GST • FulfillmentChannels Marketplaces Quick commerce D2C platforms Offline (optional)Goods and inventory flow Settlement and remittance flow Inventory + Catalog Customer payments, Net remittance

Launch timeline: multi month setup vs about a week with WareIQ

Week 1
2
3
4
5
6
7
8
9
10
11
12
Without WareIQ
GST locations + approvals
Channel approvals
Ops + reconciliation
With WareIQ
Onboarding
Activation
Go live

Exact timelines vary by channel readiness, documentation, and catalog complexity.

Commercial model

  • One percentage commission on net sales
  • Single commercial construct across channels
  • Clear settlement and remittance cycle with reconciliation
  • Optional add ons only for material scope expansion

FAQs

What is Seller of Record for Indian enterprises expanding across states?

Seller of Record means WareIQ operates the selling entity layer across enabled channels, while your brand controls product, pricing guardrails, and strategy. It is designed to make multi state expansion more repeatable.

How does this reduce APOB and PPOB friction?

Instead of adding GST places for each expansion move, operations can run through a defined WareIQ operating structure. This reduces repeated setup cycles and documentation overhead.

Whose GSTIN is used for invoicing and who files GST and TCS?

This depends on the final operating structure selected during onboarding. GSTIN usage, invoicing responsibility, GST filing, and TCS treatment are mapped channel by channel before go live.

How do settlements and remittance cycles work?

Channel settlements are tracked against orders, deductions, and returns. Net remittance is shared on the agreed cycle with reconciliation files for finance closure.

How are returns, refunds, and chargebacks handled?

Returns and refunds follow a predefined workflow by channel policy. Chargebacks and deductions are tagged, reviewed, and reflected in reconciliation outputs.

How is commission calculated?

Commission is calculated on agreed net sales definitions. Returns and reversals are adjusted in the settlement period based on the commercial construct.

How are marketplace deductions and platform fees treated?

Deductions and fees are mapped as line items during reconciliation. This helps separate expected charges from exceptions requiring review.

What happens to existing seller account ratings and reviews?

Handling depends on each channel's account structure and policy. During onboarding, WareIQ maps migration or coexistence options for minimal disruption.

Which integrations are supported across OMS, ERP, and WMS?

WareIQ supports common OMS, ERP, and WMS data exchanges through APIs or file pipelines. The exact integration scope is finalized during solution design.

What inputs are needed for onboarding?

Typical inputs include channel list, target states, product catalog, tax and invoicing requirements, return policy rules, and existing system endpoints.

Can we enable offline channels, and what does that include?

Yes, offline can be added where commercially and operationally viable. Scope usually includes order capture process, invoicing logic, and settlement control points.

Can we start with selected states and then scale?

Yes. Many enterprises launch with a focused state and channel set, then expand in phases once reconciliation and operational controls stabilize.

What is the exit and transition back process?

Exit is planned through a transition checklist covering open orders, settlements, returns, data handover, and channel level operational cutover.

Expanding to new states this quarter

Share target states and channels. We send a launch plan with timelines and operating model.

Request a Launch Plan