The Importance of First Attempt Delivery and 3 Methods to Increase Your First Attempt Delivery Rate (FADR) in 2022

Pavel D’silva

By Pavel D’silva

July 19, 2022

In the vast world of eCommerce retail, one of the most crucial aspects is to ensure that customers receive their orders on the promised date and time. Delayed order delivery can result in confusion regarding the customer being present at the location, someone being available to receive the order, the delivery executive trying to contact the customer to clarify the location and so on.

This is why it is in every retailer’s best interests to try and deliver orders according to the ETA mentioned to the customer to be able to have a smooth receipt of the order by them and to avoid further implications such as initiation of returns, dissatisfaction caused by longer delivery timelines and inconvenience caused to all parties involved because of the inability of the order to be successfully delivered. In this blog, we will go over the meaning of first attempt delivery, its importance, the main reasons for its occurrence and 3 important methods for retailers to increase their first attempt delivery rate. Read along.

Table Of Contents
  1. What is First Attempt Delivery?
  2. Importance of First Attempt Delivery
  3. Main Reasons for Failed First Delivery Attempts
  4. 3 Key Methods to Increase Your First Attempt Delivery Rate
  5. Conclusion: How Can WareIQ’s Offerings Help Improve Your First Attempt Delivery?
  6. First Attempt Delivery: FAQs

What is First Attempt Delivery?

First attempt delivery is classified as the initial attempt of a last-mile delivery partner to fruitfully deliver an order to a customer, regardless of whether they are in the position to receive it or not. The number of first attempt delivery attempts can vary depending on factors such as the customer’s availability, if there is someone on the premises that can accept the order on their behalf or if the delivery partner has arrived either before or after the scheduled delivery date and time mentioned by the order tracking software. 

The number of last-mile deliveries that are successfully fulfilled by a company is known as the first attempt delivery rate (FADR). It is beneficial for retailers to have a high FADR as this indicates that most orders are fulfilled seamlessly, without any errors occurring from either end. Conversely, a low FADR can spell trouble for a business as this can often mean more return initiations, customer displeasure and negative reviews online.

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"With WareIQ’s full stack digital enabled fulfillment solution, we got access to the pan India network of fulfillment centers & cold storage facilities enabling same/next day delivery, without any upfront investment in supply chain infrastructure from our end. During the IPL campaign in April 2022, WareIQ efficiently handled unpredictable 200x surges in daily order volumes of ~20k/day with a 99% fulfillment rate. With WareIQ as our preferred fulfillment partner, we witnessed 172% growth in online order volume in just 4 months, with a significant improvement in the overall customer experience in fulfillment."
- Damanbir Singh, Product & Operations Head, Lil’Goodness

Importance of First Attempt Delivery

Improves Customer Experience

Online shopping customers in this day and age are accustomed to instant gratification due to same-day and next-day delivery becoming the norm and eCommerce retailers constantly striving to find ways to cut delivery timelines even further. Thus, when a delivery is delayed and does not arrive on time, it further amplifies the negative impression that customers will have of that business. When a first attempt delivery is successful, customers will have an overall positive opinion of their whole interaction with a company, as this reiterates how effortless and less-time consuming online shopping can be.

Mitigates Added Expenses

If a first attempt delivery isn’t successfully accepted by the customer, retailers will have to shell out additional resources on subsequent delivery attempts, which can instantly add up costs. If an order has to be re-delivered multiple times, the general costs associated with the delivery process can triple, reducing the profit margin of the business in the process. A successful first delivery attempt reduces the need for any of these additional costs and retailers can focus on fulfilling other orders instead of being held up in trying to deliver prior orders.

You can also read : How to reduce shipping costs?

Enhances Brand Image

If a company has a high first attempt delivery rate (FADR) and has a ton of positive reviews from previous customers relating to their order delivery experience, it enhances the brand image of the company and inspires confidence in new customers that they will receive their orders in a punctual manner. This can increase conversion rates as potential customers generally trust the opinions and experiences of existing customers, which leads to overall satisfaction and an increase in the popularity of a brand.

Helps Gain a Competitive Advantage

When a brand has consistently positive reviews regarding first attempt delivery, it will instantly garner a favourable reputation among new customers, compared to a company that is flooded with negative feedback and complaints. Customers spend hours trying to find the best possible deals and if they are assured that they will get better service with one company than its competitors, they will gravitate towards that company for their requirements.

Main Reasons for Failed First Delivery Attempts

Incorrect Address Information

A large portion of the success of first attempt delivery depends on whether the location details are accurate. If the wrong address is entered in the system or is given by the customer, delays in delivery become inevitable due to the need for the delivery executive to find the new location and travel there.

Wrong Contact Details

Imprecise contact details can have a drastically negative impact on first attempt delivery due to the fact that customers will not be able to be contacted in the event of a delay or if the wrong location details are given. Instead of the delivery executive being able to contact the customer and clarify any queries relating to the location or other details they might have, they may have to send it back to the warehouse and try again on another day.

Unforeseen Circumstances

Order fulfillment is subject to many factors that are not within the control of the retailer or the delivery partner. Common unforeseen occurrences include vehicle breakdowns, traffic congestion, road repairs and protests or festivities causing road blockages, among many others.

Unavailability of the Customer

The main reason that inhibits first attempt delivery is the unavailability of the customer when the delivery partner reaches their location. This can be due to multiple factors, some of which can be attributed to the retailer, such as delayed delivery, earlier arrival than the specified ETA or problems in finding the location but can also be the fault of the customer themselves, such as not being physically present due to other commitments, not informing family or friends to collect the parcel or mistakenly giving the wrong address or contact details.

3 Key Methods to Increase Your First Attempt Delivery Rate

Consolidate All Your Information

Collating all the information about a company’s logistical and operational processes, especially relating to last-mile delivery, and also all the data about the specific order can have a positive impact on their first attempt delivery rate. This ensures that all the information needed by the delivery executive to have a successful first attempt delivery is at their fingertips and can reduce the number of errors or mishaps that occur during the fulfillment process.

Employ Real-Time Order Tracking

Advanced order tracking software can help significantly in increasing the first attempt delivery rate of a company. By making all the tracking information about the order available to both the delivery personnel and the customer such as the stage of fulfillment, real-time updates when the parcel enters a new phase and any cause of delays or revisions in the ETA, both parties will have a better idea of when the first delivery attempt will be made and the customer can make the necessary arrangements to ensure that the order is picked up.

Automate Important Processes

Automating processes using advanced software solutions such as sending notifications to customers every time there is an update in the order fulfillment cycle, ensuring that the delivery partner is present to pick up the order when it arrives at the dispatch point and making sure that they have all the relevant information regarding the delivery location and contact details of the customer, increases the chances of the first delivery attempt of being a success.

Conclusion: How Can WareIQ’s Offerings Help Improve Your First Attempt Delivery?

First attempt delivery is an extremely important aspect of order fulfillment and the success of the company as a whole as it determines how efficiently and frequently they can fulfill orders. If a company has a high first attempt delivery rate, it generally indicates that the time taken to fulfill each order and the costs involved are reduced.

On the other hand, if a company has a low FADR, it conveys that the cost and time involved in delivering each order are higher than it needs to be and this can result in fewer sales and reduced profit margins. These factors can have a large impact on the operational capacity of a company. If you are an eCommerce retailer and need help with increasing your first attempt delivery rate and any other eCommerce requirements you may have, you can place your faith in WareIQ.

first attempt delivery_WareIQ services

WareIQ is one of the country’s leading eCommerce fulfillment companies. We take advantage of advanced technology in every department relating to eCommerce fulfillment to ensure high rates of success and fewer mistakes or errors. Some of the ways that WareIQ can help to improve your first attempt delivery are as follows:

  • We offer intelligent inventory placement in a pan-India network of fulfillment centers and dark stores to ensure that your inventory is located close to your customers and major transport hubs, which reduces delivery timelines.
  • We offer an advanced WMS that can track your inventory across multiple fulfillment centers and can integrate with more than 12 of the biggest eCommerce marketplaces.
  • We provide branded tracking facilities that can be customised as per your requirements to give you and your customers an enhanced order tracking experience.
  • We have partnered with more than 20 of the largest shipping aggregators in the country and always ensure the quickest and most cost-effective delivery for every order.

Give your first attempt delivery the boost it needs to be successful by partnering with WareIQ.

First Attempt Delivery: FAQs

Supercharge your fulfilment with WareIQ now, contact our team.

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Pavel D’silva
Author

Pavel D’silva

Pavel is a content marketing analyst at WareIQ. He has more than 3 years of content marketing experience. His key responsibilities include writing SEO-based blogs, guides, guest posts, and other types of content on a plethora of topics related to eCommerce fulfillment, operations, supply chain, warehousing, shipping etc.

Read all of Pavel D’silva's Posts

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The National Logistics Policy is a pivotal initiative by governments, including India's, aimed at enhancing the efficiency and effectiveness of the logistics and supply chain sector within the country. This comprehensive guide seeks to unpack the National Logistics Policy, delving into its objectives, processes, implications for businesses and industries, and its overall importance. As nations strive to streamline their logistics infrastructure to reduce costs, improve speed, and minimise environmental impact, understanding the nuances of the National Logistics Policy becomes essential for stakeholders across the board. What Is India's National Logistics Policy? India's National Logistics Policy (NLP) is a transformative initiative launched by the government to increase efficiency across the logistics and supply chain sector. It aims to decrease the overall logistics cost from an estimated 13-14% of the GDP to a competitive 8%, aligning India with global standards. The NLP's strategy focuses on streamlining operations, leveraging technology for digitisation, enhancing multimodal transportation networks, and fostering seamless movement of goods across the country. National Logistics Policy signifies its comprehensive approach to addressing the challenges within India's logistics sector, including infrastructural bottlenecks, fragmented warehousing, and varied regulatory frameworks across states. By proposing an integrated digital system - the Unified Logistics Interface Platform (ULIP) - it intends to create a single window for all logistics and trade facilitation, reducing delays and increasing transparency. Furthermore, the NLP emphasises skill development, quality employment generation, and the promotion of green logistics practices, aiming not only for economic but also environmental sustainability. It represents a significant leap towards making India's logistics sector more competitive on a global scale, enhancing the ease of doing business and contributing to the overall economic growth and development of the country. The Process of National Logistics Policy Implications The National Logistics Policy (NLP) unfolds through a meticulously orchestrated process, aiming to overhaul India's logistics and supply chain infrastructure radically. This involves a multi-tiered strategy designed to tackle various systemic inefficiencies and promote a more cohesive, cost-effective, and sustainable logistics ecosystem. 1. Stakeholder Engagement The first step involves comprehensive consultations with stakeholders across the logistics spectrum, including government bodies, private sector participants, and academia. This collaborative approach ensures that the policy addresses the real-world challenges and opportunities within the logistics sector. 2. Infrastructure Development A core focus of the NLP is enhancing physical infrastructure. This includes developing dedicated freight corridors, logistics parks, and port modernisation projects. Such infrastructure improvements are crucial for reducing transportation times and costs, thereby increasing the overall efficiency of logistics operations. 3. Digitization and Technology Adoption Implementing advanced technology solutions and digitising key logistics processes form another essential aspect of the NLP. Initiatives like the Unified Logistics Interface Platform (ULIP) aim to integrate various digital systems across the logistics value chain, facilitating seamless data exchange and improving tracking and transparency of goods movement. 4. Policy Reforms and Simplification The NLP also proposes significant policy reforms aimed at simplifying and streamlining regulatory procedures related to trade, customs clearances, and goods movement. Reducing bureaucratic hurdles and simplifying documentation processes are targeted to make it easier for businesses to engage in import-export activities. 5. Skill Development and Capacity Building Recognising the need for a skilled workforce to support a modernised logistics sector, the NLP includes initiatives for skill development and capacity building. Training programs and partnerships with educational institutions are envisaged to create a pool of trained professionals adept at handling the demands of a technologically advanced logistics infrastructure. 6. Sustainability Initiatives The policy underscores the importance of environmentally sustainable logistics practices. It encourages the adoption of green logistics, including the use of renewable energy sources in warehousing and transportation and the promotion of electric vehicles for last-mile connectivity. What Are the Implications for Businesses and Industries for NLP? The National Logistics Policy (NLP) holds transformative implications for businesses and industries across India, heralding a new era of efficiency, cost-effectiveness, and global competitiveness. Here’s an overview of the critical impacts: 1. Reduced Logistics Costs One of the primary goals of the NLP is to reduce logistics costs as a percentage of GDP, which is significantly higher in India than in global standards. For businesses, this means potential savings in logistics expenses, translating to lower overall operational costs and more competitive pricing for their products and services. 2. Enhanced Efficiency By streamlining processes, enhancing infrastructure, and embracing digitisation, the NLP aims to cut down transit times and improve the reliability of supply chains. Businesses can expect more predictable and efficient logistics operations, enabling them to meet customer demands better and manage inventory. 3. Improved Global Trade Competitiveness With the reduction in logistics costs and increased efficiency, Indian businesses and industries are poised to become more competitive on the global stage. This could lead to expanded market access, increased exports, and a more substantial presence in international markets. 4. Fostering Innovation and Technology Adoption The emphasis on digitisation and technology within the NLP encourages businesses to adopt modern logistics solutions, such as IoT, AI, and blockchain, for tracking and managing shipments. This drive towards technology adoption can spur innovation, leading to more advanced logistics and supply chain practices. 5. Sustainability and Green Logistics The NLP’s focus on sustainability and the promotion of green logistics practices aligns with the global shift towards environmental responsibility. Businesses will be encouraged to adopt eco-friendly practices, which can not only reduce their carbon footprint but also appeal to environmentally conscious consumers. 6. Skill Development and Employment Opportunities The policy’s initiatives aimed at skill development and capacity building in the logistics sector are expected to create a more skilled workforce, benefiting industries reliant on logistics for their operations. This can also lead to job creation, contributing to economic growth. For businesses and industries, the National Logistics Policy is not just about enhancing logistics operations; it’s about catalysing comprehensive growth, fostering innovation, and building a sustainable and competitive future. The policy’s successful implementation could mark a significant leap forward for India’s economy, offering ample opportunities for businesses to thrive in an increasingly interconnected world. Why Is National Logistics Policy Important? The National Logistics Policy (NLP) is not merely an initiative; it's a critical step towards redefining the landscape of logistics and supply chain management in India. Its importance stems from several foundational needs and aspirations of the nation's economy and its position in the global market. Here are some reasons why the NLP holds paramount importance: 1. Global Competitiveness In an era where speed, efficiency, and cost determine market leadership, the NLP aims to equip India's logistics sector with the necessary tools and infrastructure to compete globally. Reducing logistics costs to a competitive level is essential for enhancing the export potential of Indian goods and services. 2. Economic Growth By addressing the inefficiencies within the logistics and supply chain sector, the NLP paves the way for smoother internal and external trade flows. This efficiency is crucial for economic growth, as it directly impacts the ease of doing business, attracts foreign investment, and boosts GDP. 3. Inclusivity and Access The policy emphasises the integration of various modes of transport and the development of infrastructure across regions. This inclusivity ensures that businesses, regardless of their size or geographic location, have access to efficient logistics services, democratising opportunities for growth and expansion. 4. Sustainability With a clear focus on adopting green logistics practices, the NLP aligns India's logistics sector with global environmental goals. This commitment to sustainability is vital for ensuring long-term ecological balance and fulfilling the nation's obligations to future generations. 5. Employment Generation The logistics sector is labour-intensive, and the NLP is expected to create substantial employment opportunities by streamlining operations and expanding infrastructure. This job creation is crucial for absorbing the nation's burgeoning workforce and contributing to societal well-being. 6. Technological Advancement Encouraging the adoption of digital technologies and innovative logistics solutions, the NLP positions India at the forefront of the logistics tech revolution. This advancement is vital for keeping pace with changing global standards and consumer expectations. The National Logistics Policy is a cornerstone for India's aspiration to become a logistics and supply chain hub. Its importance transcends logistics, touching upon economic, social, and environmental facets, making it a key driver for comprehensive national development. Conclusion The National Logistics Policy (NLP) represents a significant stride toward optimising India's logistics and supply chain framework. It aims to enhance businesses' operational efficiency and position India as a pivotal player in the global logistics arena. This policy, with its comprehensive approach to addressing critical challenges such as high logistics costs, infrastructural bottlenecks, and regulatory complexities, stands as a beacon of India’s commitment to fostering an environment conducive to growth, competitiveness, and sustainability in the logistics sector. The importance of the NLP extends beyond mere logistics reform; it is a vital cog in the wheel of India's economic development, promising to unlock new avenues of trade, enhance the ease of doing business, and create substantial employment opportunities. By embracing digital innovation, advocating for sustainability, and streamlining regulatory frameworks, the NLP paves the way for a more resilient, efficient, and globally integrated logistics landscape. For businesses, industries, and the economy at large, the successful implementation of the National Logistics Policy holds the key to unlocking unprecedented levels of growth and establishing India as a global logistics powerhouse. As the policy unfolds, its far-reaching implications for enhancing competitiveness, fostering innovation, and promoting inclusive growth will undoubtedly chart a new course for India's trade and industrial sectors. Related reading : What is e-Sanchit: Digital document submission in India FAQs About National Logistics Policy  What is the main objective of India's National Logistics Policy?The main objective of the National Logistics Policy is to decrease logistics costs in India, make the country's goods more competitive in the global market, enhance efficiency across the logistics sector, and improve the overall ease of doing business.How will the National Logistics Policy impact small and medium-sized enterprises (SMEs)?The policy is expected to significantly benefit SMEs by reducing logistics costs, providing easier access to domestic and international markets through improved logistics services, and offering support through digital initiatives and infrastructure development.Does the National Logistics Policy address environmental concerns?Yes, the policy emphasises the adoption of green logistics practices, aiming to reduce the logistics sector's carbon footprint through the promotion of sustainable transportation modes, energy-efficient warehousing, and the use of advanced, eco-friendly technologies.What role does technology play in the National Logistics Policy?Technology plays a central role in the policy, with initiatives like the Unified Logistics Interface Platform (ULIP) aimed at digitising logistics operations to enhance transparency, reduce delays, and improve the tracking and traceability of goods.How does the National Logistics Policy plan to enhance the skill sets of the workforce in the logistics sector?The policy outlines measures for skill development and training programs tailored to the logistics sector, aiming to upgrade the skills of the existing workforce and prepare new entrants for the evolving demands of the logistics and supply chain industry.Can international companies benefit from India's National Logistics Policy?Yes, international companies can benefit from streamlined logistics processes, reduced operational costs, and improved ease of doing business in India as a result of the policy. This makes India an attractive destination for foreign investment in manufacturing and distribution.What measures are included in the National Logistics Policy to improve infrastructure?The policy includes comprehensive measures for infrastructure development, such as the creation of logistics parks, modernisation of port infrastructure, development of dedicated freight corridors, and enhancement of last-mile connectivity to improve overall logistics efficiency.

April 13, 2024