Webinar: Transforming Logistics Nationwide with VIP Industries' Head of Supply Chain

Shipping Strategies: A Closer Look at Order Consolidation

Order Consolidation

While some ecommerce businesses use split shipments to get a portion of an order out the door, this shipping method tends to add extra costs and waste. Furthermore, customers may become frustrated while waiting for their other products, which can harm your brand’s reputation in the long run.

Instead of using split shipments, order consolidation reduces shipping costs and provides a better experience for your customers. Let’s look at the “what, why, and how” of order consolidation so you can decide if it’s the right fulfilment strategy for your online store.

Order consolidation is a retail practice in which multiple products are combined into a single shipment and multiple orders with the same destination are combined into a single shipment. 

Get Started with Order Consolidation

Steps in Order ConsolidationDescriptionConsiderations
1. Begin By Mapping Your Fulfillment ProcessIt follows the standard fulfilment process: picking items, packing, and shipping.Implement order consolidation by planning inventory reception and strategically bundling frequently bought items. Ensure sturdy packing material for secure packaging.Inventory storage in-house facilitates early adoption of order consolidation.Strategically store bundled products for easy picking.Use robust packing material for secure packaging.
2. Select The Right PartnersIt involves collaboration with fulfilment centres or 3PL partners.Consider the functionalities of warehouses, fulfilment centres, and distribution centres.Warehouses focus on bulk storage, while fulfilment centres specialize in picking, packing, and direct shipping.Choose between warehouses and fulfilment centres based on your business needs.Fulfilment centres offer expertise in packing and shipping.Negotiate shipping rates and discounts with shipping companies.
3. Devise A Strategy For Consolidating OrdersPlan for inventory management, picking-packing, and shipping. Identify conditions suitable for order consolidation, such as products commonly sold together, shipping small-sized products in bulk, and reducing shipping costs. Implement strategies like wave-picking or batch-picking for picking and optimising packaging space.Identify products suitable for consolidation (e.g., kits or complementary items).Utilize wave-picking or batch-picking methods for efficient picking.Strategically place products in packaging boxes for optimal space use.
4. Implement The Set ProcessCreate agreements with partners, and establish roles and responsibilities, service levels, and costs. Test the consolidation process to identify and address risks, such as picking delays or delivery disruptions.Enact corrective measures and use accurate tracking services for customer communication.Develop contracts defining roles, responsibilities, and costs.Conduct testing to identify and mitigate risks.Use accurate tracking services for customer communication.

Benefits of Order Consolidation

  1. Saves last-mile shipping costs

Last-mile shipping costs are a major source of concern for many retailers. Multiple order deliveries in the same location at different time intervals are one of the reasons why companies accumulate high shipping costs. It reduces the number of transit trips to the same customer with multiple orders. The shipping company can deliver all of the items at once, lowering fuel surcharges and the base charge per package. 

  1. Tracking made Easy

The speed with which orders arrive at the customer’s location is a major determinant of customer satisfaction. Individual orders are picked, packed, and shipped separately in the absence of It. Each item has a unique arrival time, tracking ID, and customer wait time. By combining all items into one box and shipping them with a single tracking ID, retailers can reduce customer wait time and fulfilment lead time. This not only makes it easier for customers to track all of their ordered items, but it also alleviates any concerns that one order may arrive later than the others. 

  1. Sustainable

It is one of the most popular green shipping strategies. First and foremost, it is an environmentally friendly option because it significantly reduces packaging waste. Second, it assists businesses in reducing their carbon footprint by removing unnecessary delivery trips. 

  1. Accurate order Tracking

It has the unintended consequence of making order tracking accuracy estimation easier. Because only one tracking ID is issued for the entire shipment, the customer can track them without having to juggle multiple tracking numbers. 

  1. Efficiency Through Consolidation

Order fulfilment is a time-consuming process, especially when a company has a high monthly shipping volume. Because it combines multiple products into one, order consolidation can alleviate system stress. Pickers can pick all of the items in one location, and packers can pack them all at once. This reduces the possibility of warehouse lead time.

Conclusion

Instead of using split shipments, order consolidation reduces shipping costs and provides a better experience for your customers. It is a retail practice in which multiple products are combined into a single shipment and multiple orders with the same destination are combined into a single shipment.

Order consolidation reduces the number of transit trips to the same customer with multiple orders. By combining all items into one box and shipping them with a single tracking ID, retailers can reduce customer wait time and fulfilment lead time. It is one of the most popular green shipping strategies. It is an environmentally friendly option because it significantly reduces packaging waste. Because only one tracking ID is issued for the entire shipment, the customer can track them without having to juggle multiple tracking numbers. 

FAQs

What is order consolidation in ecommerce?

It is a retail practice where multiple products or orders with the same destination are combined into a single shipment for more efficient shipping.

How does order consolidation benefit shipping costs?

It reduces last-mile shipping costs by delivering multiple orders to the same customer in one shipment, minimizing transit trips and associated charges.

What is the significance of tracking in order consolidation?

Consolidated orders with a single tracking ID make tracking easier for customers, reducing wait time and providing accurate estimates for arrival.

How does order consolidation contribute to sustainability?

It is a green shipping strategy, reducing packaging waste and lowering a business’s carbon footprint by minimizing unnecessary delivery trips.

What role do fulfilment centres play in order consolidation?

Fulfilment centres are essential partners in order consolidation, specializing in picking, packing, and direct shipping, contributing to efficient and cost-effective fulfilment.

Why is early adoption of order consolidation facilitated by in-house inventory storage?

In-house inventory storage allows businesses to plan order consolidation more effectively by strategically bundling frequently bought items and ensuring easy access for picking.

How does order consolidation enhance order tracking accuracy?

With only one tracking ID issued for the entire shipment, It simplifies order tracking for customers, eliminating the need to manage multiple tracking numbers.

What are the benefits of order consolidation for customer satisfaction?

It improves customer satisfaction by reducing wait time and fulfilment lead time, ensuring that all items arrive simultaneously.

What strategies can be implemented for efficient order consolidation?

Businesses can use strategies like wave-picking, batch-picking, and strategic product placement to optimize order consolidation for picking and packaging.

How does order consolidation alleviate system stress in fulfilment processes?

Combining multiple products into one shipment, It eases the workload in fulfilment processes, allowing for more efficient picking and packing and reducing warehouse lead time.

Shraddha Thuwal
Author

Shraddha Thuwal

Shraddha Thuwal worked as a content writer at WareIQ. She actively contributes to the creation of blog posts centered on eCommerce operations, fulfillment, and shipping, in addition to providing insights on various strategies and techniques tailored for eCommerce sellers. With an impressive track record, Shraddha boasts over two years of content writing experience, spanning a spectrum of industries including logistics, supply chain, and media.

Read all of Shraddha Thuwal's Posts