Reverse Dropshipping: A Comprehensive Guide for eCommerce Sellers in 2022

Dropshipping is a retail business practice where a seller fulfills orders placed by buyers without keeping stock of the product with them. The merchant or vendor directly sends it to the buyers with the help of logistics companies.

Conversely, reverse dropshipping is an emerging business practice that involves shipping premium products to exporting companies in countries like India, China, Korea, etc. It indeed has high-profit potential but is also quite complex to start. In this blog, we will help you get a better understanding of reverse dropshipping and the advantages and challenges that a seller will face.

What is Reverse Dropshipping?

Reverse dropshipping is an eCommerce business concept where a manufacturer offers a premium quality product to retailers in countries with mass production capabilities such as India and China. Preferably, the products utilised for reverse dropshipping are initially developed in the US, Germany and other developed countries.

One of the main reasons for reverse dropshipping is that vendors flock to industrial giants like China or India due to the demand for high-quality products that are sought after by the citizens because getting them within their own country is difficult. The majority of locally made goods now have inferior quality due to China’s large scale manufacturing. As a result, wealthy Chinese consumers must look for new means of satisfying their extravagant demands.

The business model of reverse dropshipping is similar to that of traditional dropshipping but differs in one crucial way. Reverse dropshipping companies get high-quality, handmade products instead of a lot of cheap, low-quality goods. Because of this, reverse dropshipping has far higher profit margins when it succeeds.

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"With WareIQ’s full stack digital enabled fulfillment solution, we got access to the pan India network of fulfillment centers & cold storage facilities enabling same/next day delivery, without any upfront investment in supply chain infrastructure from our end. During the IPL campaign in April 2022, WareIQ efficiently handled unpredictable 200x surges in daily order volumes of ~20k/day with a 99% fulfillment rate. With WareIQ as our preferred fulfillment partner, we witnessed 172% growth in online order volume in just 4 months, with a significant improvement in the overall customer experience in fulfillment."
- Damanbir Singh, Product & Operations Head, Lil’Goodness

How Does Reverse Dropshipping Work?

Using this business strategy, many prosperous companies are earning enormous sums of money. Fewer sellers will be willing to persevere because starting something is difficult. Here are a few steps you can take to start to reverse dropshipping:

Select Your Niche

Find a market that is currently underserved before you get started. You probably won’t be able to list certain items on Amazon and make rapid sales, unlike what traditional dropshipping entails.

You need to do market research, which can involve hiring a local professional to guide you through an uncommon area. A gap analysis will be the ideal place to begin. This will inform you of the areas with the greatest demand and provide you with a few possible starting points.

Source Your Products

After deciding on a strong market niche, you must source top-notch goods from developed countries like Canada, the United States or in Europe. Get partnered with a reliable dropshipping company.

Contacting manufacturers directly and trying to work out a reverse dropshipping arrangement would be a good option. Be upfront about the fact that you want to send and dropship products overseas. They might already be set up for reverse dropshipping in India, making it easy to ship internationally as well.

Determine the Most Effective Platform for Product Sales

Finding the right marketing channels will go hand in hand with reverse dropshipping. Amazon and Flipkart may not have the same loyal following worlwide. Additionally, you can discover that various social media apps are popular in different countries or that Shopify store websites are uncommon.

For example, Tik-Tok is banned in India but is used in many countries. China, for instance, relies heavily on the smartphone app WeChat and has barred other popular social media apps such as Facebook and Instagram. Another country where the majority of sales are made via Instagram (you can sell on Instagram) or the Line app in Thailand. If you want to be successful, you must go where your consumers are and use the platforms that are popular in those countries.

Mention and Translate Product Descriptions

You must translate product descriptions regardless of where you decide to list your products, be it on social media, an eCommerce platform or a website.

Do not trust Google Translate or similar apps. These translation tools frequently make mistakes, which could cause your writing to lose context or become insensitive to cultural differences. You must work with a local translator instead.

With a professional translation, everything will be translated accurately without losing the actual meaning. If product descriptions are clearly translated, there will be less chance that there will be misunderstandings that lead to consumer returns or exchanges.

Select Marketing Channels According To Specific Products

You need to spend money on marketing to magnify your message. You cannot rely on people just stumbling onto your site naturally, especially if they do not know where to look.

Consulting a local marketing specialist or a digital marketing company that knows how to promote to the community is a better practice. They can help you avoid wasting your advertising budget by advising you on the finest channels.

In order to boost the likelihood that your products will sell and possibly help you raise your prices, local marketers can work with you to present your products in the best possible light.

Advantages of Reverse Dropshipping

Higher Profit Margins

One of the most appealing aspects of reverse dropshipping is the fact that profit margins are higher than the conventional approach. Because most dropshippers rely on buying low-quality commodities in bulk, the profit is competitively low.

By using a reverse dropshipping strategy, you can concentrate on selling less quantity of high-quality goods. It means that both your markup and your margin will be higher.

Access to Niche Buyers

Premium products are always purchased by niche buyers. They may not worry about the amount and other charges but they look for better service and quality. So this niche audience will buy a premium product from you and will have high chances of returning. Knowing that your company has the products they demand. They look for quality over quantity and price.

Low Competition

There is plenty of room to gain market share because reverse dropshipping is still a niche sector. You will only be up against a handful of companies rather than competing with thousands of dropshippers. These companies might likewise struggle to effectively market online. In other words, if you employ a dropshipping website builder to make the process simple, you can really stand out from the competition and simply take control of the market. In addition, there is plenty of room to expand into new markets despite the presence of thousands of conventional dropshippers.

Less Investment in Marketing and Advertising

Advertising and marketing are frequently less expensive and more competitive elsewhere. You will probably discover that pay-per-clicks and SEO are far less competitive here because of the limited number of buyers.

The best thing you can do if you are serious about starting a long-lasting, sustainable reverse dropshipping business, is to engage with a local business to carry out market research. This will need some initial expenditure, but it will provide you with a thorough picture of the marketing landscape and show you where you can expect to get the most return on your investment. This will help you achieve personal publicity.

Easy To Offer a Personalized Experience

When you have a limited number of customers and you know that they can give you better profit margins and what kind of goods they require, it is relatively easier to provide a customised experience that is tailored to their requirements. You have dedicated resources from which you can offer a personalized experience.

Simplifies Business Operations

With the reverse dropshipping concept, you can quickly fulfill your orders and collaborate with the best suppliers. The duty for sourcing, picking, packaging and shipping is handled by your supplier. This makes it simpler to quickly expand your business operations by focusing on the core activities of the company such as research and development and marketing your products.

Challenges of Reverse Dropshipping

Difficult to Start

There are other problems besides linguistic barriers in reverse dropshipping, such as cultural differences and governmental requirements. To be successful, you will have to put in the extra effort.

Make sure to conduct thorough research to comprehend the market and the local culture before choosing a country to dropship too. Your chances of long-term success will increase the more thorough your initial study is.

Has More Compliances

One of the problems with India and other Asian countries is that regulations in emerging nations appear to change every day and perhaps, even every hour. In these countries, nothing is set in stone and new rules and bureaucratic red tape are commonplace.

Depending on what you plan to dropship, you might have to deal with similarly absurd and complicated rules. To make sure you are abiding by local laws, it could be helpful to consult with an attorney in your area before you begin.

Difficult to Source Products

To provide the best quality products for which your customers are ready to pay a premium amount of money, you need to do research and tie up with a competent supplier for the business.

You will find difficulty in making a deal with the manufacturers who are in other nations like America, Germany, etc. It’s difficult to find them and once you do, you face problems in having a conversation and striking a deal with them.

Marketing-Related Challenges

The benefit of marketing to people who share a language and culture is that you know how to communicate with them. You can hire a professional who is well-versed with a variety of technologies and social media platforms.

It can be challenging to locate the appropriate marketing channels in a foreign country. Working with local marketing professionals to help you create a strong brand and use appropriate marketing channels is one method to get around this. To make this easier, you might need to create some dropshipping positions and hire locals in the regions where you wish to sell.

Investing in affiliate marketing, where influencers and bloggers from your target market can drive traffic to your site, is one method to offset this problem. Even the best dropshipping websites may only be profitable if they receive a sufficient number of daily visits. If you want your firm to succeed, this is essential.

Need for a Multilingual Website

As you now know, reverse dropshipping is fulfilling items to different nations so for each nation, you need to describe the product and other related information in their language. You need to send order confirmation messages/emails, invoices and other sales updates in many local languages such as Mandarin for Chinese customers, a variety of different languages for India, etc.

Suggested Read: Dropshipping websites that can help your business grow.

Conclusion: How Can WareIQ’s 3PL Fulfillment be a Good Alternative to Reverse Dropshipping?

WareIQ, one of India’s fastest-growing third-party fulfillment companies, provides a variety of fulfillment options within the country which enables you to run your supply chain smoothly. Experts at WareIQ are experienced in a multitude of different aspects of eCommerce fulfillment. We have tie-ups with dozens of national as well as international shipping companies, sellers and manufacturers.

When you use the dropshipping or reverse dropshipping method in India, managing returns becomes a challenge. However, we offer an RTO Shield which helps mitigate RTO requests and provides insurance against it. We have solutions across every touchpoint of logistics.

reverse dropshipping_WareIQ solution

In case you serve a niche market that is not near to your physical location and you find it difficult to reach all your customers, we provide fulfillment centers and dark stores in every corner of the country.

We have a complete all-in-one solution for each and every eCommerce business requirement by using a high-tech AI-based application that integrates with multiple selling channels in one place, which ensures that you and your customers will have the best possible experience.

Reverse Dropshipping: FAQs