Seller of Record for Indian brands
Expand across Indian states without new GST registrations
Every state where Amazon, Flipkart or a quick commerce warehouse holds your stock needs its own GSTIN and an APOB for each warehouse. With WareIQ as your Seller of Record, you keep one GSTIN in your home state and sell in all of them.
Every new state on your own GSTIN
- 10 to 20 days
- working days for a new state GST registration
- 1 VPOB
- place of business rented in that state, every year
- 1 APOB
- amendment for each FBA or FBF warehouse
- 2 returns
- GSTR-1 and GSTR-3B, every month, per GSTIN
With WareIQ as Seller of Record: none of these.
01 · Compare
Adding a state: your own GSTIN vs WareIQ Seller of Record
Under GST, registration follows where your goods sit, not where you sell. Once a marketplace or quick commerce partner stores your stock in another state, that state needs its own registration and its own monthly filings.
| On your own GSTIN | WareIQ Seller of Record | |
|---|---|---|
| GST registration | New GSTIN in each state that holds stock | Home-state GSTIN only |
| Place of business | Lease an office or VPOB per state | Not needed |
| FBA, FBF and dark stores | APOB amendment for each warehouse | Already enabled on WareIQ accounts |
| Monthly compliance | GSTR-1 and GSTR-3B per GSTIN, TCS per marketplace | One B2B invoice cycle to WareIQ |
| Inter-state stock moves | Branch transfers with IGST and e-way bills | Handled by WareIQ |
| Time to sell in a new state | Several weeks to months | About 7 days |
02 · Operating model
The Seller of Record operating model
WareIQ works like a digital distributor between your brand and every channel, on a single percentage commission instead of a distributor margin.
- 1You invoice WareIQStock moves on a B2B invoice from your home-state GSTIN.
- 2WareIQ places stockInventory goes to WareIQ centers and marketplace warehouses in the states you choose.
- 3WareIQ sells and filesOrders invoice under WareIQ's GSTIN across marketplaces, quick commerce, D2C and offline.
- 4You get one remittanceNet sales after commission, deductions and returns, with reconciliation files.
03 · Timeline
Launch timeline for a new state
Illustrative 12-week view. Exact timing depends on channel readiness, documentation and catalog size.
04 · Commercials
Commercial model
Built like an offline distributor agreement, without the distributor margin or the loss of data.
- One percentageSingle commission on net sales, across every channel.
- One settlement cycleRemittance with order-level reconciliation for finance close.
- Start smallLaunch in a few states and channels, then add more in phases.
- Add-ons only for new scopeOffline channels or custom integrations priced separately.
05 · Questions
Multi-state GST and Seller of Record: FAQs
Selling from outside India? See Seller of Record for international brands. Need only warehousing? See marketplace fulfillment.
Do I need GST registration in every state where Amazon FBA stores my stock?
If you sell on your own GSTIN, yes. Each state where Amazon or Flipkart holds your inventory needs a separate registration, with the fulfillment center added as an APOB. Selling through WareIQ as Seller of Record removes that requirement for you.
Whose GSTIN is on customer invoices, and who files GST and TCS?
WareIQ's. We file GST returns for those sales and reconcile marketplace TCS. You invoice WareIQ from your home-state GSTIN and claim credits as usual.
How is the commission calculated?
As one percentage of net sales, defined in the agreement. Returns and reversals are adjusted in the settlement period they occur.
How are marketplace fees, deductions and chargebacks treated?
Each one appears as a line item in your reconciliation file. Expected charges are separated from exceptions, and exceptions are disputed with the channel by WareIQ.
What happens to our existing seller accounts, ratings and reviews?
Your existing accounts can keep running in your home state while WareIQ sells in new states, or listings can migrate. Product reviews generally stay with the product listing. We map the option per channel during onboarding.
Which systems do you integrate with?
WareIQ's OMS and WMS connect to common ERPs, OMS platforms and D2C storefronts through APIs or scheduled file exchange. [CONFIRM: list named ERP and OMS integrations, for example Unicommerce, SAP, Tally, Shopify.]
What do you need from us to start?
Target states and channels, your product catalog with HSN codes, price guardrails, return policy and access to your inventory or order system.
How do we exit or bring states back in-house?
On a transition checklist covering open orders, settlements, returns, data handover and channel cutover, state by state if you prefer.
Expanding to new states this quarter?
Tell us your target states and channels. We send back a launch plan with timeline, operating model and commercials.
You Sell. We Fulfill.
A 30-minute call with our Seller of Record team. Bring your category, target channels and expected volumes.
Book a call with our teamOr email sales@wareiq.com
