Sell in India without setting up an Indian entity
India is a multi-layered regulatory and operating environment: GST and invoicing, marketplace seller rails, COD collections, returns, and monthly reconciliation. WareIQ becomes your Seller of Record so you can go live in weeks, not quarters.
- Seller accounts + marketplace ops run daily by WareIQ team
- Pan-India fulfillment network with 13-city coverage from day one
- Monthly settlements with transparent reconciliation
Why India market entry is hard
India isn't one market — it's a stack of interlocking systems. Each layer has its own rules, timelines, and failure modes.
Result: 6-12 months before first sale. High burn. Constant firefighting.
How WareIQ Seller of Record works
One operating model connects your brand to every sales channel in India.
Brand
(International)
WareIQ
(Seller of Record)
Sales Channels
Marketplaces
Quick commerce
D2C
Brand (International)
- Owns brand + product
- Shares inventory feed
- Sets pricing guardrails
WareIQ (Seller of Record)
Single % reseller agreement
Seller accounts + marketplace ops
GST + accounting compliance
Fulfillment + returns + support
Monthly reconciliation + remittance
Sales Channels
Marketplaces
Quick commerce
D2C
WareIQ receives collections in India, runs compliance end-to-end, and remits net proceeds back to the parent entity on a monthly cycle.
DIY India setup vs WareIQ Seller of Record
See the difference in time to market and operational complexity
DIY
WareIQ
DIY
WareIQ
Transparent pricing structure
Clear costs with no hidden fees. Pay based on what you sell.
Setup fees (one-time)
| Cost component | Comment |
|---|---|
| Product certification (if required) | Cosmetics/F&B may require certification; WareIQ facilitates; cost basis HSN |
| Platform account setup & onboarding | Included |
| Initial inventory import & tagging | Included |
Ongoing transaction-based fees
| Cost component | What it covers | Details |
|---|---|---|
| SOR Reseller Fee | Storage, fulfillment, last-mile; marketplace commissions; accounting & compliances | X% of sale value (includes marketplace fee ~Y%) |
| Custom Clearance | Import & customs clearance | On actuals (per shipment) |
| Marketplace Management | Listing, cataloging, pricing, promotion mgmt | 499 or 2% of MRP (whichever is higher) |
Frequently asked questions
Operator-grade answers about our Seller of Record model.
Why WareIQ
Built for brands that need operational execution, not consulting.
13-city fulfillment
Pan-India warehouse network with same-day dispatch capability
All major channels
Pre-integrated with Amazon, Flipkart, Myntra, Nykaa, and quick commerce
Full compliance
GST, certifications, and invoicing handled as your Seller of Record
Ready to launch in India?
Get a customized launch roadmap with timeline and pricing for your category.