Amazon Great Indian Festival Sale: Top Logistics Strategies for Sellers (2025)
Published on September 7, 2025
Last updated on September 11, 2025 • 15 min read
Yes, it’s that time of the year when the festive season lights up in India, and millions of people are looking forward to the e-commerce sale on various platforms. India’s most awaited event of the year is the Amazon Great Indian Festival 2025, which kicks off on September 23 with exclusive access for Prime members. It is not simply any sale; it is India’s largest e-commerce shopping event.
Transactions worth millions are expected, and for sellers, the event is equivalent to the World Cup. In 2024, Amazon reported that over 80% traffic came from Tier II and III cities. This increased demand has created an unparalleled opportunity to reach millions of new buyers.
Considering this heavy demand, Amazon has significantly expanded its logistics network before the great Indian festival 2025 starts. They have launched 45 new delivery stations across smaller cities and have also added 12 new fulfilment centres and 6 sortation hubs.
Amazon has considerably enhanced their same-day and next-day delivery coverage to twice as many locations compared to last year. As the session for sale is approaching, Amazon is set to create more than 150,000 seasonal job opportunities.
This competitive environment means massive opportunities for sellers. Sellers must go beyond just providing attractive pricing and product selections. The real game changer is logistics efficiency, from strategic inventory placement, leveraging fulfilment services to optimising the shipping cost.
This article will explore the top logistics strategies for sellers that will be highly beneficial in the Amazon Great Indian Festival 2025.
Understanding the Amazon Great Indian Festival
The Amazon Great Indian Festival is a highly anticipated annual shopping event that significantly impacts the e-commerce landscape in India. Typically held in October, this festival offers consumers exclusive deals across various product categories, from electronics to fashion. In 2023, the event saw a record of over 110 crore customer visits, highlighting its immense popularity and the potential for sellers to reach a vast audience. With discounts reaching up to 75% on select items, the Amazon Great Indian Festival Sale boosts sales. It serves as a platform for launching new products, making it a pivotal moment for both Amazon and its sellers.
As sellers prepare for this monumental event, understanding the logistics involved is essential. Knowing when the Amazon Great Indian Festival will start—this year, it begins on October 8—and how many days it lasts can help sellers strategize effectively. Additionally, leveraging Amazon logistics strategies, including efficient Amazon inventory management and reliable logistics partners, can enhance operational efficiency and customer satisfaction.
Related read: How to Sell on Amazon? A Step-to-Step Guide for Beginners in 2025
Importance of Logistics in E-commerce
Effective logistics play quite a crucial role in e-commerce success. During sale events like the Amazon Great Indian Festival Sale, efficient logistics ensure timely delivery and improve customer satisfaction, as it is crucial for retaining customers in a competitive marketplace.
Amazon’s logistics strategies are meant to streamline operations, right from inventory management to order fulfilment, allowing sellers to meet consumer expectations effectively.
A well-structured logistics network can reduce delivery times, which is essential when millions of customers are eager for the upcoming Amazon Great Indian Festival offers.
Moreover, the integration of advanced technologies in logistics, including real-time tracking or automated order processing, gives sellers the tools necessary to manage the inventory efficiently as sellers prepare for the festival.
By leveraging these logistics strategies, sellers can ensure that their operations are optimised and their overall performance is also enhanced during the festival, ensuring they are well-prepared to meet the surge in demand.
Amazon Logistics Strategies For Sellers Should Adapt
Effective logistics strategies are necessary for sellers who are looking to make the most of the Amazon Great Festival Sale this year. Sellers must have a robust logistics practice in place so that they can enhance their operational efficiency while ensuring the customers are satisfied. Ultimately, it will increase sales and revenue.
Here are the key strategies for sellers that they can apply during the Amazon Great Indian Festival sale to optimise performance:
1. Leveraging Fulfilment Networks.
- Sellers can use fulfilment programmes like Seller Flex by Amazon or FBA to ensure faster deliveries.
- It is also necessary to distribute inventory across different centres, mainly those near high-demand zones. This will reduce the shipping times and will also enable access to Lightning Deals.
- Third-party logistics providers can also ensure fast deliveries and compliance standards as per Amazon.
2. Proactive Inventory Management.
- Sellers must forecast demand based on previous years’ sales and also allocate buffer stock to avoid stockouts when the sale is live.
- To prevent disruptions, it is necessary to replicate inventory to multiple fulfilment centres.
- To analyse historical sales and receive product-level stock recommendations, sellers can also use Amazon’s Samriddhi dashboard.
3. Optimising Costs and Profit Margin.
- Amazon has rolled out a fee reduction for sellers where zero referral fees will be levied on over 1.2 crore products that are priced below ₹300 across 135+ categories.
- The weight handling fee is also reduced by ₹100 for items that are under 25 kg in weight.
- It will allow sellers to list more products and get a higher profit margin.
4. Enhance Visibility with Promotions & Bundles
- Sellers must use Amazon’s “Sell More Save More” tool to create attractive bundle deals, which will eventually help to drive volume.
- Setting up lighting deals or seller coupons before the festival will also help boost discoverability.
- Sellers can also promote listings using sponsored products/brands to get more visibility in higher traffic.
5. Real-Time Tracking and Tech Integrations
- It is necessary to provide customers with real-time shipment tracking, which will improve the customer experience.
- Sellers can utilise Amazon logistics tracking to monitor shipments and provide customers with real-time updates. It will enhance the customer experience and help sellers manage expectations, reducing enquiries about order status.
- By keeping customers informed at every stage of the delivery process, sellers can build trust and reduce the likelihood of negative reviews or enquiries.
- Integrating order management systems (like ERP or WMS) with Amazon will allow sellers to monitor status, flag delays, and ensure swift resolution.
6. Prepare Logistics for Peak Demand
- Stocking of inventory must be done way before the sale starts. It is also necessary to ensure that all inventory is inbound to fulfilment centres or sellers’ own warehouses.
- Sellers must also coordinate with Amazon for shipment to fulfilment centres. During the sale, the demand will be high, and it is necessary to keep track of inbound slots.
- There can be last-minute changes that can hamper logistics; hence, it is important to maintain backup courier partners or contingencies in case of logistic overload.
7. Leverage AI-Powered Insights
- Sellers can rely on AI-driven insights to help identify the ideal stock levels per fulfilment centre, reducing stockouts and excess storage costs.
- Employ AI algorithms to monitor competitor prices and adjust your pricing strategy in real time for better Buy Box chances.
- Leverage AI to discover trending categories and new product niches with strong buyer demand during the festival.
- AI dashboards provide insights on which coupons, Lightning Deals, or bundles generate the best conversions.
- Monitor real-time AI-powered reports to spot sudden spikes in demand and replenish stock proactively.
- AI helps flag SKUs with higher return risks, enabling sellers to improve packaging, product descriptions, or quality checks.
8. Have Robust Reverse Logistics
- Sellers must have a streamlined logistics process to ensure that returns are managed without disrupting operations during the Amazon Great Indian Festival Sale 2025.
- Efficient reverse logistics reduces expenses related to return shipping, warehousing, and damaged product handling, directly protecting seller margins.
- With robust reverse logistics systems, sellers can detect and minimise fraudulent returns, such as fake claims or product swaps.
Also read: Amazon Dussehra Sale: Logistics and Inventory Tips for Sellers
How to Implement Effective Logistics Tracking for Amazon Great Indian Festival?
Effective logistics tracking is essential for sellers looking to optimise their operations and enhance customer satisfaction during the Amazon Great Indian Festival Sale. By leveraging Amazon’s robust logistics tracking capabilities, sellers can provide real-time updates to customers, reduce inquiries, and ensure timely deliveries.
Real-time Order Tracking
One of the key features of Amazon logistics is its real-time order tracking system. Customers can access a map-based tracker that allows them to view the carrier’s progress to delivery directly, providing transparency throughout the shipping process. Sellers can also utilise this feature to monitor shipments and proactively address any issues that may arise.
Shipment Status Updates
Amazon’s logistics tracking system provides detailed shipment status updates, including information on when an order has been shipped, its current location, and the estimated delivery date. By keeping customers informed at every stage of the delivery process, sellers can build trust and reduce the likelihood of negative reviews or inquiries.
Integration With Amazon’s Systems
Amazon logistics tracking is seamlessly integrated with the company’s central platform, allowing sellers to access real-time shipment data. This integration ensures that sellers can quickly identify and resolve any issues that may arise, such as delays or lost packages, ultimately improving the overall customer experience.
By implementing effective logistics tracking strategies, sellers can position themselves for success during the Amazon Great Indian Festival Sale. Sellers can build trust, reduce inquiries, and drive sales by providing customers with real-time updates and ensuring timely deliveries.
Explore : WareIQ’s – eCommerce Software Integrations Platform For Fulfillment
Key Activities To Be Performed By Sellers
As the Amazon Great Indian Festival 2025 is just around the corner, sellers need more than just competitive pricing to attract more and more customers. The sale demands meticulous preparation and execution. It is necessary to remember that every step plays a crucial role in ensuring that operations are smooth, even during high-volume periods.
Below are the key activities sellers must prioritise to stay competitive, deliver a seamless customer experience, and maximise sales during the festival.
| Phase | Timeline | Key Activities |
| Pre-Festival Start | Early September 2025 | – Stock inventory, inbound to FCs – Set up promotions and Lightning Deals – Analyze fee changes & plan pricing |
| Last-Minute Push | Mid-September (before 23rd) | – Monitor shipments to FCs – Sync inventory systems – Finalize advertisement strategy |
| Festival Launch | September 23, 2025 onwards | – Launch bundles/promotions – Monitor real-time logistics – Track performance dashboards |
| During Festival | Throughout sale period | – Rebalance inventory as needed – Monitor delivery SLAs – Resolve customer queries quickly |
| Post-Festival | After the sale ends | – Analyze performance data – Restock top SKUs based on demand insights – Evaluate cost and processes |
How to Prepare for the Amazon Great Indian Festival?
As the Amazon Great Indian Festival 2025 approaches, sellers must strategically prepare to maximise their sales potential during this highly lucrative event. With the festival scheduled to begin on September 27, 2025, and continue until October 12, 2025, understanding how to tap into the Amazon Great Indian Festival early on—especially with potential Prime early access—can significantly impact success.
Stocking Up on Inventory
One of the first steps in preparation is ensuring that your Amazon inventory is well-stocked. Sellers should analyse past sales data to forecast demand accurately and ensure that top-selling products are readily available. This proactive approach helps prevent stockouts during peak shopping days, allowing sellers to take full advantage of the Amazon Great Indian Festival sale offers. Additionally, inbounding products to fulfillment centres closer to crucial markets can enhance delivery speed, which is critical during this high-demand period.
Utilising Promotional Strategies
Sellers should also consider implementing promotional strategies to attract customers. Setting up sponsored product campaigns can increase visibility and drive traffic to listings. Additionally, offering incremental discounts or utilising Seller Powered coupons can entice customers to purchase. Engaging in these promotional activities boosts sales and enhances the overall shopping experience during the festival.
Leveraging Logistics Partners
Finally, collaborating with reliable logistics partners ensures efficient order fulfillment. Sellers can streamline their operations and improve delivery times by selecting a logistics partner that aligns with Amazon’s logistics strategies. This partnership can be particularly beneficial during the Amazon Great Indian Festival, as it allows sellers to focus on sales while trusting their logistics needs to a capable partner.
By taking these steps to prepare for the Amazon Great Indian Festival, sellers can position themselves for success and fully leverage the opportunities presented during this major shopping event.
Also check – How to get Amazon Prime Badge for Your Product Listings on Amazon
Why Utilise WareIQ Fulfilment Services For Your Orders During Amazon Great Indian Festival Sale 2025?
- Seamless integration of your Amazon store with WareIQ’s fulfilment platform for hassle-free operations.
- Position your products closer to Amazon shoppers with intelligent inventory placement across WareIQ’s nationwide FCs.
- Leverage multi-channel growth by making inventory stored in WareIQ’s FCs available for Amazon and beyond.
- Boost your Amazon sales with WareIQ’s ultra-fast fulfilment that delights customers with on-time delivery.
- Protect profits with RTO insurance and handle returns effortlessly through WareIQ’s smooth claims management.
How Sellers Can Benefit from WareIQ’s Logistic Support?
WareIQ has helped eCommerce brands across categories overcome these challenges using its on-demand full-stack fulfilment solution that includes:
- Flexible capacity fulfilment centres across 12+ cities across India – ramp up or down storage space as per order surges during the festive sales season; store inventory closest to customers to increase regional utilisation
- Get Seller Flex, FAssured, and other marketplace benefits with us, as our warehouses are 100% compliant with marketplace seller programs & SLAs
- Minimise inventory holding costs by fulfilling orders for all channels – your website & multiple marketplaces – from one shared inventory pool
- Get access to a central tech platform that can integrate with all your sales channels, ERP, WMS, etc., to manage all your orders, inventory, and shipment
You may also like to read: Flipkart Dussehra Sale 2025: Streamlining Inventory Management
Conclusion
The Amazon Great Indian Festival 2025, starting September 23, is nothing short of a nationwide phenomenon that can prove to be a defining factor in a seller’s growth trajectory. Amazon has heavily invested in the logistics backbone by expanding delivery stations, getting more fulfilment centres and making AI-powered seller tools available for the sellers to boost growth.
As the sale is approaching pretty soon, it is time for sellers to make the most of this sale with thorough preparation. Sellers have to align their operations with Amazon’s infrastructure while leveraging technology-driven strategies for better outcomes during the sale. It will help during the sale, but also after the sale.
In a marketplace where faster deliveries and seamless experiences often matter more than discounts, logistics is not only a backend function; it’s the ultimate competitive edge. The countdown has begun, and it is time for sellers to gear up.
FAQs About Amazon Great Indian Festival Sale
What is the Amazon Great Indian Festival Sale?
The Amazon Great Indian Festival Sale is an annual shopping event that offers significant discounts across various product categories, including electronics, fashion, and home essentials. This sale is one of India’s most significant e-commerce events, attracting millions of shoppers eager for exclusive deals.
How can WareIQ help sellers with logistics during the Amazon Great Indian Festival?
WareIQ can help sellers by offering:
Real-Time Inventory Tracking: Ensure stock availability and prevent stockouts.
Automated Order Processing: Streamline order management to handle increased volumes efficiently.
Optimised Warehouse Operations: Improve picking and packing processes for faster fulfillment.
Access to Reliable Logistics Partners: Ensure timely deliveries with trusted carriers.
These features empower sellers to effectively manage their logistics and capitalise on the opportunities presented by the Amazon Great Indian Festival.
When does the Amazon Great Indian Festival 2025 start?
The Amazon Great Indian Festival 2025 begins on September 23, 2025, with Prime members getting 24-hour early access to deals. Sellers should ensure inventory is stocked in fulfilment centres at least two to three weeks before the event to avoid last-minute delays.
How much discount can shoppers expect during the sale?
During the Amazon Great Indian Festival Sale, customers can expect discounts ranging from 50% to 80% on various products. This includes special offers on electronics, fashion items, and home goods, making it a prime opportunity for savings.
Can non-Prime members participate in the sale?
Yes, the Amazon Great Indian Festival Sale is open to all Amazon customers. However, Prime members enjoy benefits such as early access to deals, exclusive discounts, and faster shipping options.
What payment options are available during the sale?
Customers can choose from various payment methods during the Amazon Great Indian Festival Sale, including credit and debit cards, UPI, Amazon Pay, and cash on delivery. Additionally, using select payment methods may provide extra discounts or cashback offers.
What logistics infrastructure has Amazon added for the 2025 sale?
Ahead of the festival, Amazon has expanded its network with 45 new delivery stations, 12 fulfilment centres, and six sortation hubs, and created 150,000 seasonal jobs.
How can sellers prepare for sudden demand spikes?
Sellers should maintain buffer stock in high-demand categories and use AI-powered demand forecasting tools to identify products likely to see a surge. Having backup courier partners ensures smooth deliveries even if the primary logistics partner faces overload.
How can sellers reduce shipping costs during the festival?
Amazon has considerably reduced weight handling fees by up to ₹100 for items under 25 kg in 2025. Sellers can further cut costs by optimising packaging sizes, consolidating shipments, and using multi-channel fulfilment to store products closer to customers.
