Tips for eCommerce Sellers

8 Best Strategies to Become a Snapdeal Top Seller in 2024

Retailers opt to sell their products on eCommerce selling platforms due to the various advantages that it offers compared to conventional brick and mortar stores such as little to no setup costs, visibility to a vast customer base and the convenience of not having to operate a physical store and all the challenges that come along with it. In order to get customers interested in their products, out-perform their competitors and generate as many sales as possible, retailers need to employ a wide range of tactics. Becoming the top seller in any given business, especially eCommerce, comes with a fair set of challenges. However, any business that has put the time and effort into doing the research, selling quality products and targeting the right audience, is bound to succeed. Read this blog to understand more about Snapdeal, find out the best strategies to become a Snapdeal top seller and the pros and cons of choosing to sell on Snapdeal in 2024. About Snapdeal Initially founded in 2010 as a daily deals platform, Snapdeal has since expanded its services to become a widely used online selling platform that offers a wide array of features such as the use of advanced technology to help retailers and their customers get a seamless eCommerce shopping experience, a highly customizable user interface and multilingual support that includes most major languages in India. The company is currently headquartered in New Delhi and has upwards of 500,000 retailers that use its platform on a daily basis to sell their products. Unlike other eCommerce marketplaces, Snapdeal’s customer base is primarily located in smaller towns and cities rather than large urban conglomerates which has enforced it to offer services to more than 96% of pin codes in the nation, including more than 2,500 cities and towns. Snapdeal allows a wide range of products, across industries and with varying prices, to be sold on its platform and has garnered a reputation for being more affordable than other channels. [contactus_lilgoodness] 8 Strategies to Become a Snapdeal Top Seller in 2024 Target the Appropriate Audience You can have the best product in the world at the cheapest price available but if you target the wrong audience, it won’t make any difference to your sales and will limit your chances of becoming a Snapdeal top seller. Retailers need to conduct market research using analytical tools to determine what kind of customers they want to target, who will use their products, what price competitors are charging for similar products and what customers respond well to. Customer feedback is also a valuable asset as you are getting suggestions directly from them directly as to what works and what doesn’t, which can be used to optimise your operations to attract future customers. Identify Your Unique Selling Point Your unique selling point or USP, can help your product and business stand out from a sea of competitors. Whether it lies in certain core features of the product, the pricing, the delivery or any other aspect, a USP can help attract the attention of customers and help to boost sales. Once you have identified your USP, you need to market the daylights out of it to ensure that customers can discern the benefits as opposed to your competitors. This will give you a competitive advantage in the segment and can have a positive impact on your profit margins, in addition to helping you to become a Snapdeal top seller. Provide Exceptional Customer Service To become a Snapdeal top seller, you need to offer a prolific support experience to customers whether they have already purchased your product or are thinking about doing so. This will enable you to generate their valuable feedback as to what they appreciated and if there was anything that they didn’t. This will allow you to increase their chances of becoming repeat customers and their positive feedback and reviews will direct more customers towards your business. Utilise SEO Tactics SEO tactics are extremely important if you want your product listings to rank at the top of search results when customers search for similar products. It is an acronym for Search Engine Optimization and involves intelligently placing keywords in order to rank highly compared to other results on search engines such as Google. Employing relevant and high-volume keywords in your product descriptions and titles can make the difference between generating heaps of visibility and barely having any customers visiting your page. Utilising good SEO practices will greatly improve your chances of becoming a Snapdeal top seller. Add High-Quality Images Adding high-resolution pictures and videos of your product from different angles and use cases can have a positive impact on your goal of becoming a Snapdeal top seller. Retailers who sell on Snapdeal should make sure to add attractive images as this is the first visible interaction that a customer will have with your product so it should be as memorable as possible for the right reasons. Pictures can often make the difference between a customer purchasing a product and searching for other listings because the product images were of poor quality. Employ the Use of Email Campaigns Email campaigns are a great way to keep in touch with existing customers to remind them about upcoming events and product launches. It is also a useful method to convert prospects into customers by getting them interested in your product and brand through the use of well-written and visually appealing emails. Either way, it can spark interest in your business and help you to become a Snapdeal top seller. Run Sales and Provide Discounts Retailers who sell on Snapdeal can run sales and provide huge discounts on certain products in order to attract the attention of customers. Research shows that customers are more likely to purchase a product if they think they are getting a significantly better deal than what it usually costs. Sales can be run for older products that are at risk of becoming obsolete, products that are not selling well or to spark interest in a brand new product. Customers will also appreciate these discounts and are likely to inform family and friends about offers that they deem as being good value which will help you in generating more sales and becoming a Snapdeal top seller. Reduce Shipping Costs Shipping costs can have a significant impact on whether your customer proceeds to check out or exists the page because it is too high. There are many ways to reduce shipping costs such as partnering with a 3PL company to take advantage of bulk shipping, discounts and more but there are also ways to intelligently make shipping costs invisible such as by bundling them into the product cost and offering free shipping, qualifying customers for free shipping if their shopping cart is of a certain value and much more. Retailers who sell on Snapdeal can make use of these tactics to become a Snapdeal top seller. Sell on Snapdeal: Pros and Cons Pros for Retailers Who Sell on Snapdeal Snapdeal enables retailers and their customers to save money, time, effort and resources by getting everything done online. Retailers do not need to incur the setup and operational expenses that are involved in a conventional store while also not needing to be physically present at an office to be able to ensure that operations are running smoothly. The user interface of the website and dashboard is easy to use for retailers who sell on Snapdeal. This enables any and every type of seller to sell on Snapdeal effortlessly, regardless of their technical prowess. Users can manage orders, check their inventory levels and edit listings from one master dashboard.There are currently more than 27 million unique customers that interact with Snapdeal to browse and purchase products. When retailers choose to sell on Snapdeal, they instantly get access to this entire base. While the sheer numbers will obviously reduce when you filter the statistics based on customers who shop for similar products and at a particular price point, you will still be left with a huge network of potential customers that you can convert into buying your products.Retailers who sell on Snapdeal can take advantage of its vast operational network that covers 96% and more than 2,500 cities and towns in the country. This enables users to generate sales to distant locations across the country because they are no longer constrained by their location.In addition to giving retailers who sell on Snapdeal access to a wide pool of customers, the platform also operates 24/7 to ensure that regardless of what time customers are browsing, sales can always be made. And since Snapdeal also takes care of the logistical procedures, retailers do not need to worry about fulfilling orders at odd hours. Cons for Retailers Who Sell Snapdeal Retailers who sell on Snapdeal are subject to some of the highest operating expenses of any eCommerce marketplace. In addition, Snapdeal also provides the lowest sellable amount to sellers which greatly reduces profit margins, especially for small and medium-sized retailers who are struggling to get by.The listing power that sellers have on the platform is extremely limited compared to other platforms. Not only is it much slower and is frequented by glitches, but it also does not offer any customization options and does not penalise sellers who use images from other businesses.Retailers are forced to incur returns expenses if the return is initiated by the customer for a particular reason, regardless if it is the fault of the seller or not. Since returns happen frequently, this additional expense, which includes travel to and from the destination and any other logistics costs that have been spent, can eat away at a seller’s profit margins. Conclusion If you are a retailer that seeks to sell on Snapdeal, it would be in your and your customers' best interest if you employ strategies to enable you to become a Snapdeal top seller. While Snapdeal themselves don’t provide any additional benefits for being a top seller, it will pay dividends in terms of customers having the best possible experience, highlighting that feedback in public forums and attracting new customers, who want to buy from a reliable retailer that sells quality products. This will help you to generate more sales and ultimately increase your profit margins. If you need assistance with fulfilling orders on Snapdeal or any other type of eCommerce-related assistance, you can think about partnering with WareIQ. WareIQ is one of the fastest expanding eCommerce fulfillment companies in India that provides a whole range of services that encompasses every aspect of eCommerce retail. Whether it is fulfillment centers to store products, fulfilling orders or managing inventory, WareIQ has got you covered. We utilise advanced technology to the greatest extent possible, to mitigate unwanted errors and provide a seamless user experience. Snapdeal Top Seller: FAQs What enables Snapdeal to be successful?Snapdeal has found its niche market, 90% of which consists of customers that are located in smaller cities in towns that gravitate toward affordable products and the company has tailored its business model accordingly. How many retailers sell on Snapdeal?Snapdeal consists of more than 500,000 sellers and has almost 80 million website visits per month. Does Snapdeal offer any monetary benefits for being a top seller?No, Snapdeal does not offer any compensation. Becoming a top seller is primarily in the best interest of a retailer to earn the maximum amount of sales possible. How are retailers paid on Snapdeal?Retailers get payments to their bank accounts through NEFT transfers which happen 4 times a month and can be adjusted depending on the performance of the specific retailer. Can you fulfill Snapdeal orders with WareIQ?Yes, not only can you integrate Snapdeal with WareIQ’s WMS but you can also use WareIQ as a fulfillment partner to fulfill Snapdeal orders in addition to integrations and fulfillment services for multiple other selling platforms such as Flipkart, Amazon, eBay, etc.

June 20, 2022

How to Sell on eBay? 9 Simple Steps to Become an eBay Seller in 2024

eBay was one of the companies that were born from the internet boom in the 1990s. Since its inception in 1995, it has become a household name in the eCommerce business and currently operates in 32 countries, worldwide. The company was founded in 1995 and is headquartered in San Jose, California. eBay predated the entry of its closest rival, Amazon, into the Indian eCommerce market by almost a decade, commencing operations in the country in 2005. It has arguably pioneered the rapid growth of the eCommerce industry in the country, with other major players such as Amazon and Flipkart, wanting a share of the action. In this blog, we will take you through how you can sell on eBay, the benefits of using eBay for sale, the challenges associated with it and how WareIQ can help. Why Should You Choose eBay for Sale? Immediate Recognition While Amazon has garnered more trust from customers in recent years, eBay is no slouch when it comes to trustability and customers’ ability to recognise the brand as an eCommerce giant. If a retailer uses eBay for sale, customers will automatically associate them and their products and services with eBay and all the positives that come with it. This instantly increases the chances of customers buying your products compared to if you were an independent seller because they have faith in eBay’s verification processes and trust that their purchase and order fulfillment experience will be up to the mark. Auction Services One of eBay’s unique features that continues to set it apart from other competitors is the ability for retailers who sell on eBay to conduct auctions. Products that get sold at auctions always end up getting sold for a much higher price than the retail equivalent, simply because the product will always get sold at the highest possible price that people are willing to pay. eBay also gives users the option to set a reserve price, which acts as a safety net to prevent products from getting sold at a severely discounted price compared to what it is actually worth. Promising SEO Capabilities This is another metric where eBay is slightly behind Amazon but still offers prime SEO results, pun not intended. Regardless of what types of products customers are searching for, eBay results are bound to pop up in the top 5 to 10 results, at least. Retailers who only sell on eBay and other eCommerce platforms and who do not operate their own websites can take advantage of the heightened SEO results. Reduced Prices This is one metric where eBay has a clear advantage compared to Amazon. Amazon charges around 15% plus additional fees per sale compared to eBays 10%. This means that retailers who sell on eBay can retain higher profit margins while selling at the same or discounted prices compared to who sell on amazon , flipkart or other eCommerce websites, which can be a huge boon, especially for small to mid-sized businesses. Gigantic Customer Market eBay, while still second to Amazon, has an astounding 183 million active users. This means that retailers who sell on eBay instantly get access to this huge market of potential customers which can instantly result in more demand and sales. However, sellers will have to fend off other competitors who are also seeking to make use of this newfound demand. Retailers will need to adjust their business strategy accordingly but new customers are always a good thing. [contactus_gynoveda] 9 Simple Steps to Start to Sell on eBay in 2024 Creating an Account Open the “My eBay” drop-down menu that is present on all eBay pages and click on “selling”. Type of Account You can either opt for a business account or a personal account. Once that is done, enter the information in the registration form and click on “create account”. You can also sign up with an Apple, Google or Facebook account. Then fill out your contact details and click “Continue”. Registering as an eBay Seller After filling out the contact details, you will be redirected back to “My eBay”. You will have to register as an eBay seller. Click on the “My eBay” menu and click on “selling” as done previously. Listing an Item You will be directed to the Selling Overview page where you need to click on “List an Item” which will redirect you to fill out the “Sell Your Item” form. Naming Your Product Once you enter the name of your product, click on “Get Started”. Adding Product Information Once you enter all the details in the “Sell Your Item” form, click on “Submit”. The listing will then be saved as a draft from where you will be directed back to the Seller Account Registration page where you have to click on “Get Started”. Verify Your Phone Number You will have to fill out your phone number and have it verified by entering an OTP. Changing Account Type You can now change your account type if you want to. It will mostly not be needed. Users can opt between 2 types of accounts to sell on eBay: Personal Account: Choose this if you want to sell on eBay as an individual or if you are connected to a registered business.Business Account: Choose this if you want to sell on eBay as a company (Single-member LLC, Corporation/Multi-member LLC, Partnership) or a sole proprietor. You Can Now Sell on eBay Now that your account has been verified, you can commence selling on eBay. Challenges Faced by Retailers Who Sell on eBay Presence of Additional and Hidden Fees eBay, like other eCommerce selling platforms, cannot abstain from imposing additional and hidden fees on retailers. Retailers are often bombarded with new and varying prices that they have to pay if they want to continue to sell on eBay. Examples include getting charged an insertion fee if you add one listing in 2 different categories and you are also using a free account. These expenses can often have dire consequences for retailers who already have slim profit margins. Restrictions on New Sellers eBay seeks to make the most amount of money it can. Retailers have to remember that it is not a charity service and eBay's bottom line probably matters even more than their own. To ensure that firms are pulling their weight, restrictions such as selling thresholds or minimum income requirements for a specified period of time are often imposed on sellers, with penalties being imposed on sellers who cannot meet them. This will rub salt in the wound for new businesses that are already struggling to get by. Creation of Product Listings Creating listings on eBay can often be a lot harder than it needs to be. For example, if retailers want to upload in bulk, they can upload a CSV file but will have to filter through more than 60 pages of instructions, which can make it unnecessarily complicated for people who are not well-versed with technology. This process can take time and effort, especially if your catalogue is diverse and you have different products with multiple variations. Restrictions on Type of Images eBay imposes restrictions on the type of images that can be used. Images can only be between 500 pixels wide and 1600 pixels wide. Images that are either above or below this threshold will not cut it. Additionally, eBay is very strict when it comes to images used from existing sources and requires crediting the original source, which can then direct the interest of customers away from your page. Lack of Automation and Integration When retailers opt to sell on eBay and utilise eBay’s 1st-party services, they often limit themselves because there are no options to integrate with other platforms or software solutions. This makes life much harder for businesses that want to sell their products on multiple platforms because they will have to juggle manually updating multiple different pages that have different passwords which can be a cumbersome process. Additionally, there are limited options for automation for basic tasks such as packaging. Suggested Read: Sell on Instagram eBay for Sale: 8 Strategies to Get the Most Out of it Run Promoted Listing Campaigns Promoted listings are a tried and tested way of improving product visibility and eventually, sales. Research shows that promoted listings are viewed 36% more than regular ones. The pricing scheme for these campaigns also limits the amount of risk incurred by a retailer because instead of paying upfront, eBay receives an additional percentage of each sale made. Use Intelligent Keywords Keywords are the words that customers type into search engines when they are looking for a product. Keywords constantly evolve depending on the season, type of products, the platform used, etc. Retailers need to constantly be ahead of the curve and use the appropriate keywords in their product descriptions, page titles and image descriptions so that they can give themselves the best chance of matching with what customers are looking for. Offer Fast and Free Shipping In the current landscape we live in, same-day and next-day shipping have become the norm. Your business needs to offer it to avoid being left behind. Another way to spark interest from customers is to offer free shipping wherever possible. There are many methods to offer free shipping while still retaining a high-profit margin such as including the shipping cost in the price of the product and having minimum cart requirements, among others, so retailers need to analyse their capabilities and offer shipping services accordingly. Try Hiding Negative Reviews If your listing page is constantly flooded with negative reviews, it could be indicative of a much larger issue. However, if you are a growing business, there are bound to be trials and errors along the way. Retailers who sell on eBay, need to make sure that they address and correct every negative review that they receive so that can be gotten out of the way because they have been solved. They also need to put an honest effort into turning negative reviews into positive ones so that when another customer checks the reviews, the ratio of positive to negative reviews will be higher. Try to Achieve eBay Top Seller Status If you sell on eBay, you should definitely consider becoming a top-rated seller. This will give you an achievable long term goal and will enable you to optimize all the metrics that will help get you there such as providing an excellent customer experience and selling products that are popular. By becoming a top-rated seller, you would be eligible for various perks such as boosted visibility, a specified amount that gets credited towards promoted listings, discounts on shipping and much more. Have a Fair Return Policy Retailers who use eBay for sale need to frame an appropriate return policy. Since returns expenditures are generally incurred by sellers, they need to have a policy in place that doesn’t put undue pressure on them. Conversely, they also need to keep in mind that a strict, rigid return policy can be a turn off for customers. Retailers need to strike a balance between offering a fair return policy for themselves and their customers. eBay offer a cash-back guarantee relating to orders that are not fulfilled, damaged products and orders that don’t match the description. Excluding these circumstances, retailers are free to choose if they want to offer returns or not. Promote Your Listings on Social Media Social media and eCommerce go hand in hand. The same people that are browsing pages on Facebook and Instagram are also checking for products that they want to buy and spend hours looking for the best deals possible. The logical conclusion is to utilise social media to promote products that you sell on eBay since those users are already well-informed about the internet, how to buy products online and would appreciate extra knowledge about a sale or a product that they may want to buy. Run Email Marketing Campaigns For retailers who sell on eBay, running email marketing campaigns is a good way of keeping people informed and reminded about your products, promotional offers you are running and information about your brand in general. It is also a good way of gathering data about the tastes and preferences of customers so that it can be used for future marketing campaigns and can yield better results. Conclusion It is a dream for many retailers to sell on eBay due to the vast array of benefits that comes with it. While it is definitely a good idea to register to sell on eBay, we also do not recommend putting all your eggs in just one basket. Due to the adverse growth of the eCommerce industry in the country, it pays dividends to generate as much exposure as possible in order for a retailer to capture the maximum amount of market share that they possibly can. It also depends on factors such as the nature of your business and products, the financial capabilities of your business and the potential customers you are trying to target. If you do decide that selling on eBay is the right decision for your business, you would need to think about the best way to fulfill all those orders. This is where WareIQ can be of assistance. WareIQ is emerging as one of India’s most rapidly expanding 3PL fulfillment companies. We provide every aspect of order fulfillment such as fulfillment centers to store products, picking and packing services, distribution and delivery services and reverse logistics. This, coupled with our superior and advanced tech platform that provides a state of the art Warehouse Management Software, NDR support and an RTO shield that gives you protection from liabilities and return orders, is sure to make your order fulfillment experience world-class. [signup] Sell on eBay: FAQs What are some things retailers shouldn’t do while selling on eBay?There are few things that retailers should abstain from while selling on eBay and some of them are listed below:- Using unoriginal photos- Not being honest about the product and its features- Ignoring messages and enquiries from customers- Miscalculating shipping charges- Not fulfilling orders to certain locations- Setting the wrong start price at an auction How long does it take for you to get paid when you sell on eBay?Payment usually occurs 1 day after confirming the payment from the buyer, unless there is some issue with the transaction. It takes about 2 days for the amount to reflect in the sellers account. Is there a listing fee while listing products to sell on eBay?No, there are no fees associated with listing your products on eBay. Fees will only be charged if a product is sold and if you opt for any of the featured listing options. Can you integrate an eBay account with WareIQ’s WMS?Yes, an eBay seller account can be integrated with WareIQ’s WMS and users can avail of all the benefits that come with that. How can 3PL companies like WareIQ solve the challenges faced by eBay sellers?3PL companies such as WareIQ provide flexibility to users by providing services such as order fulfillment, packaging and shipping at much cheaper rates. Additionally, WareIQ’s WMS can integrate with most eCommerce selling platforms and can consolidate data relating to orders and inventory from all of them in one centralised location.

June 08, 2022

5 Important Tricks to Maximize Sales Velocity in eCommerce Business in 2024

In our everyday life, we get hundreds of notifications on our mobile phones through the various applications we have downloaded. They are loaded with new offers, flash sales, newly launched products and much more. Businesses are spending millions on such promotional activities through the help of campaigning and CRM tools. The ultimate goal of them is to create sales opportunities. These sales opportunities help immensely to boost the presence of a company to their existing customers and also to new customers but the following question arises - Are those people continuing to buy products now or at any time in the future? This should be an important question that every eCommerce retailer should ask themselves. They should find out the rate of an increase or decrease in sales within a certain time frame. This captivating process is called sales velocity in eCommerce. What is Sales Velocity in eCommerce? Sales velocity in eCommerce is a term used to describe the measurement of revenue an eCommerce business earns within a given time period. It is a useful practice for brands to forecast their actual revenue generation in order to know the running cost & profit/loss of their business for the specified time period and how it is going to perform in the future. [contactus_uth] Sales Velocity Formula To calculate the sales velocity of an eCommerce business, you first need to bifurcate the business into segments such as small, medium and large. As every company has its unique definition of what constitutes each segment, the seller should divide them accordingly. After determining the market segments, apply the sales velocity formula for each one of them. Sales Velocity = (Total number of Opportunities x Deal Value x Win Rate) / Length of Sales Cycle(a time period) Why is it Necessary for Businesses to Track Sales Velocity in eCommerce? The capacity of a business to thrive and develop is largely determined by sales velocity in eCommerce. The quicker prospects move through your pipeline, the better your chances are of maintaining high velocity sales. As a result, high velocity sales reflect that a business is generating a lot of income in a short amount of time. Tracking sales velocity in eCommerce over time helps a seller to compare their company's performance to that of other companies, the efficacy of particular departments or areas and evaluate how changes in sales processes affect an organization, for better or worse. Understanding sales velocity in eCommerce can also assist companies in better forecasting and determining how to optimize the sales process for faster and more high velocity sales. 4 Important Factors That Impact Sales Velocity in eCommerce The four factors that impact sales velocity in eCommerce are and help to high velocity sales: Number of Opportunities(Qualified Leads)Average Deal ValueWin/Conversion RateDuration of Sales Cycle Number of Opportunities(Qualified Leads) A certain quantity of opportunities is always in your pipeline. Check to see if they're legitimate opportunities. Your bottom line will suffer if your pipeline is full of junk leads with only a few that have a possibility of converting. Average Deal Value In every transaction, the most important resource for both parties involved is time. Make sure you're getting the most out of it. For both your prospect and yourself, incorporating offers or add-ons will improve the calibre of leads while also raising your average deal value and high velocity sales. It is a lot more relevant for companies offering software as a service or businesses that use the subscription model, where customer lifetime value is the most important factor for the business. Win/Conversion Rate Your average win rate is determined by the number of high-quality leads you generate. To find the win rate, divide the number of sales achieved by the total number of sales opportunities that came across. It can later be subcategorized into SQL and MQL. SQL or Sales Qualified Leads are the leads that are converted into sales whereas,MQL or Marketing Qualified Leads are the leads that may get converted into sales in the future. Duration of Sales Cycle This is the only aspect of sales velocity in eCommerce that you should avoid increasing. Shortening your average sales cycle and closing more quality deals faster can be accomplished by creating a more efficient sales process, revising your sales playbook and occasionally adding manpower to your sales force. 5 Tricks for an eCommerce Business to Achieve High-Velocity Sales Once an eCommerce company's sales velocity has been precisely determined, it can be improved by increasing the number of opportunities, average deal size and win rate or shortening the sales cycle. Here are five tricks you can use in 2024 to achieve high-velocity sales. Increase the Number of Qualified Leads Sales velocity in eCommerce can be increased by increasing sales opportunities and sales opportunities can be increased by converting leads into qualified leads. A lead is a potential customer who has shown interest in a business by reaching out and interacting with it through inquiries through calls and emails and attending a seminar or exhibition by the business, etc. Leads are then turned into sales after the business takes care to qualify them within time. Conversely, an opportunity is a qualified lead. It means that the business has dealt with the lead and then converted it into a sale. A pipeline full of leads isn't always a positive thing as it might cause problems if the leads aren't thoroughly qualified. Concentrate your efforts on those who are a good fit for your solution. Focus on lead quality rather than quantity to improve the number of good chances in your pipeline. It's preferable to have a smaller number of high-quality leads than a large number of low-quality leads. Also, keep your expectations in check. Keep doing what's working for your company. If the solution is best suited for small firms, don't approach an eCommerce giant expecting to make a quick sale. There will always be opportunities to extend your consumer base but it is critical to keep your expectations realistic. Elevate the Average Deal Size A product is sold once its value matches or surpasses the price. Many times, a customer is willing to buy a product but they may not have enough money and sometimes the customer has money but they don't find that the value of the product matches the pricing so a seller needs to match that value and persuade the customer. Boosting average deal size can be explained as accurately as connecting value and pricing. When selling, one of your major concerns should be to focus on the customer's needs and pain points. Make each customer's presentation unique and deliver your solution in a way that demonstrates how it can satisfy their needs and alleviate their problems. Customers should regard you as a consultant who can assist them in finding a valued solution rather than a salesperson seeking to meet given targets. Also, make sure you're using your time wisely. Don't rush anyone through the process but give bigger opportunities with larger clients more time and consideration. You'll be able to devote more time to the deals that will have a bigger impact if you finish your smaller deals faster. Now it's time to start building and nurturing relationships. Building strong, mutually beneficial relationships with consumers will increase the average deal size significantly. CRM software makes this simple, allowing users to maintain customer connections and provide additional value to both buyers and sellers. Optimize Conversions Customers may leave your sales pipeline for a variety of reasons. Identifying why your consumers are or aren't buying is critical for optimizing your conversion rate, whether it's due to a rival or their lack of enthusiasm to address a problem. Ensure that you undertake a thorough sales discovery at the onset of your relationship with the consumer. Recognize why the customer is looking for a solution and position your company as the answer. Match each of their requirements to a feature of your solution. Remember to emphasize the risks of not jumping at the opportunity as well as the advantages of fixing the problem. Keep in mind that your sales process and the buyer’s journey are similar but not identical. Be patient with customers as they go through the process of making a purchase decision. Analyze your sales process to figure out where the customers are getting out of the deal. The problem might be that you need different lead qualification standards or that your representatives need more value demonstration practice. Find areas of struggle in your sales process, identify the problem and take action to resolve it. Reduce the Duration of the Sales Cycle Every transaction is unique and the amount of time you spend selling to each consumer will vary. Smaller and less established organizations can make faster judgments since they have fewer requirements and stakeholders to persuade. Understanding the size of a company and its desire to solve a problem will help you determine how soon you can sell to them. When a customer contacts you, don't be slow to answer. Reach out as soon as a lead has been qualified. If you're further along in the sales process and they're contacting you with concerns, make it a point to get them the information they need as soon as possible. Another strategy to shorten your sales cycle is to have ready-to-distribute material. Customers should have access to blogs, case studies, tutorials and product overviews. By avoiding any back-and-forth with queries and responses, you will save time. If you notice that your sales funnel is sluggish, it's usually because of this. Trust your instincts and respond as quickly as possible. Accelerate Growth with High Velocity Sales A full pipeline does not always imply a productive pipeline. Keep a close eye on sales velocity and the four major factors that influence it. Be careful to measure it on a regular basis and keep track of any changes. Conclusion: How Does Sales Velocity in eCommerce Help a Growing Business and How Can WareIQ Assist in 2024? Sales velocity in eCommerce is a helpful tool used by businesses to calculate their sales with respect to different timeframes and scrutinize the reoccurring problems faced by potential buyers. Creating a sale is not the most difficult part but mitigating customer difficulties through easy product delivery, branded packaging, calculating MOQ, etc. should be the real concern. In the process, most eCommerce companies get directly involved and waste their time and resources which reflects a failure in terms of sales velocity numbers (data). Comparatively, a lot of eCommerce companies are taking the help of 3PL fulfillment companies. WareIQ is one of the trustworthy fulfillment companies that promises to be a vital resource to their partners. In terms of the four factors that result in high velocity sales, here is how WareIQ can help with each one: Number of Opportunities(Qualified Leads) Our custom and highly advanced AI and ML-based WMS software have the following features: Deals immediately with your qualified leadsAnswers queries of confused buyers which persuades them to make a dealReduces the frequency of RTOs Average Deal Value A company looks for lifelong loyal buyers to increase sales velocity in eCommerce. Companies can do this by convincing users that they are getting the best deal possible We make this possible by providing the following: Hassle-free fulfillmentPersonalized customer experiencesBranded shippingEnabling high discounts Win/Conversion Rate Conversion rates are enhanced by increasing sales through different techniques, such as selling on multiple channels and running flash sales and campaigns. Here’s how WareIQ can help: Through our integrations with multiple platforms, sellers can keep track of all their data, across channels, in one place.We solve problems that buyers may face in real-time through our tracking pages, customer support etc.We entice customers by providing same-day and next-day delivery at lower shipping costs. Duration of Sales Cycle In the eCommerce market, delivery timing plays an important role in a sale. Customers are willing to pay more to get their delivery as soon as possible. WareIQ helps businesses by providing the following: Multiple warehouses in prime locations minimize the delivery time and ultimately, the sales cycle time.We give retailers access to more than 20 of the fastest courier services in the country and smartly allocate orders to the most relevant and cheapest option.We take care of order fulfillment, from the moment an order is confirmed till the time it is successfully delivered to the customer.We offer fulfillment 24/7 which reduces time for retailers as well as their customers. [signup] Sales Velocity in eCommerce - FAQs What does velocity mean in business?In business, velocity refers to the time it takes for a corporation to reach particular milestones, which can be measured in days, hours or minutes. It refers to the amount of work performed in a particular amount of time. Additionally, velocity may be used in various departments, including product or service development, sales and marketing. How do you increase sales velocity?You can increase sales velocity by:Increasing the number of opportunities for salesIncreasing the average deal sizeImproving your personal success rateReducing the time it takes for you to close a sale How to calculate sales velocity in eCommerce?Sales velocity is calculated by multiplying the number of opportunities created in a given period by your average selling price and close rate and then dividing it by your sales cycle, which is calculated over the same time period. What is lead velocity or lead velocity rate?The Lead Velocity Rate (LVR) is a metric that monitors the month-over-month growth in the number of qualified leads your company generates. Your LVR percentage is a measure of the efficiency of your pipeline and the long-term growth potential of your organization. What is SKU velocity?The frequency with which each SKU is picked over a given period of time is referred to as SKU velocity. It is a supply chain KPI that's often used to evaluate a logistics facility's stock distribution plan across multiple sites.

June 06, 2022

Why is eCommerce Order Tracking Important? Top 5 Tools for Tracking eCommerce Orders in 2024

Since eCommerce businesses rely on logistics companies to get their products into customers' hands, the logistics industry as a whole has been directly impacted. The logistics industry has expanded enormously as a result of the rise of the eCommerce sector, providing new technologies to help improve online shopping experiences. eCommerce order tracking is one such service that stands out in the world of eCommerce logistics. Advanced eCommerce order tracking software allows companies to track and manage their orders while they are in transit. This allows businesses to fix any issues that may arise during transit, as well as provide customers with information about the eCommerce order status of their goods. Today we will learn about every aspect of eCommerce order tracking and how it is beneficial to the eCommerce industry in 2024 by ensuring customers can keep an eye on their orders as well as helping retailers understand if there are any errors or delays that have taken place. What is eCommerce Order Tracking? eCommerce order tracking is the process through which customers can track the eCommerce fulfillment status of their orders in real-time. It includes features like shipment tracking, Estimated Time of Arrival(ETA), and frequent updates on the location of the order. It plays an important role in enhancing the customer experience while product fulfillment, ETA and being notified of any delays, help a retailer track the product if they have opted for dropshipping, retail fulfillment, choosing a third-party logistics service, or tracking reverse logistics during order fulfillment. [contactus_gynoveda] Top Factors that Affect eCommerce Tracking Order Lack of Technology eCommerce order tracking requires the use of advanced technology, mostly from the seller's end. A supply chain system must get updated at each stage and should reflect in the eCommerce order tracking page. Any failure of technology at any point will affect the entire process. A few points to note are: A buyer just needs to have a smartphone to access the eCommerce order status but a seller needs to have advanced software.A good website is required to check for Pincode availability.An automated mail sender for sending order placement confirmation messages and emails with the order tracking IDs is needed.An order tracking tool is required such as a webpage.Human resources are required to handle and update it in case of any errors or glitches.An advanced software system is required to automate the entire eCommerce order tracking process.A dedicated customer care official to handle any related queries and issues is needed.A chatbot is needed to answer minor tracking-related queries in real-time. Shortage of Capital Investment A small eCommerce business with limited capital can barely afford to place MOQs and EOQs so they may also struggle to afford a decent eCommerce order tracking software. Developing an eCommerce order status system and keeping it connected with real-time logistics processes is a money-consuming task. It not only requires a huge one-time investment but also a constant short-term investment. Lack of Fulfillment Processes Fulfillment is a term that consists of various aspects that need to be taken into consideration and includes tasks such as transportation and logistics. Order fulfillment consists of eCommerce order status, proper inventory tracking, order information needed for picking the product from a particular warehouse, creating scan codes and tracking ID/number, ETA, etc. Lack of Expertise A supply chain runs 24/7 on high-end technology. It demands 100% accuracy and the shortest delivery time possible. For such tasks, retailers or their partners are required to be well-versed in technology as well as fieldwork expertise. Any mistake can ultimately result in a loss for a seller in terms of product damage and can create a bad image which ultimately results in poor feedback and buyer relinquishment. 5 Benefits of eCommerce Order Tracking Increases Customer Satisfaction With the eCommerce industry being so competitive, online shopping practically requires providing a good customer experience. If you don't want to lose business and seek to provide similar facilities to Amazon or other eCommerce giants, you must have an eCommerce order tracking system in place. Customers will notice if you don't provide the anticipated quality of service, putting your client loyalty at risk. Customers are more likely to write a positive review and re-buy from you in the future if you provide eCommerce order tracking to them. It not only gives them the most up-to-date information but also a sense that you care about their overall experience. Before reaching the customer, an order may pass through a post office or sorting facility after leaving a warehouse, 3PL fulfillment center, or packing facility. Customers will be less confused if they are kept informed. Reduces Costs Engaging customers is a very tough task for a business. Many companies do numerous things to keep their customers engaged such as arranging quizzes, running campaigns, and promoting their brands on social media, which costs them a lot of money. Customers want to be able to follow the progress of their orders. If you don't supply it, you'll almost certainly have to deal with hundreds of WISMO (where is my order) calls consumer complaints, and inquiries, which will be quite expensive in the long run. It's a vital scenario; if you don't act quickly, your customer reviews will suffer. It can devalue the brand's image. The number of inquiry calls/messages will drop considerably if you provide order tracking to customers where all tracking information would be generated automatically. You may save effort, reduce the stress on your customer service team and focus on quality assurance by automating order fulfillment with order tracking. This will save you time and money, allowing you to spend it in other ways to improve client experiences. Controls Order Fulfillment Quality It enables eCommerce companies to deal with problems in real time. The lifetime value of your consumers will rise when these basic solutions are provided. Also, many eCommerce sellers partner with third-party fulfillment providers for taking advantage of multiple warehouses at an optimum cost where they do not control logistics directly so with eCommerce order tracking, they can track their products when they are dispatched for fulfillment. Lowers Workload Expenses Whether you have a large customer service team or not, they will still benefit from automating eCommerce order tracking procedures. They might put this time saved to good use by providing personalised service to dissatisfied clients. Overall, your consumer experience becomes more smooth while maintaining a high level of quality. Helps in Tracking RTOs Order tracking benefits both eCommerce firms and their customers from a 360-degree perspective. This can also come in handy when dealing with a large number of RTO requests. Sellers can get an idea about which products and orders are being returned and from which locations, which can assist in the mitigation of RTO-related losses. Top Strategies to Get the Most Out of Tracking eCommerce Orders Utilize eCommerce Order Status Pages as a Means of Marketing eCommerce order tracking pages can be customized to tell customers about upcoming or existing flash sales, the introduction of new products, positive customer testimonials, and ask them for valuable feedback. This increases the amount of time a customer spends on your page as opposed to your competitor's websites. Integrate Live Chatbots for Answering Tracking-Related Queries in Real-Time In today’s world, people are in the habit of two-way communication. They want to ask questions and get a reply to their queries immediately and most sellers do not have a customer support executive to handle these queries so Live Chat through bots comes to the rescue. If sellers facilitate a Live Chat customer support system, they will turn out to have a better customer experience with a more personalized touch. Show Buyers Your Appreciation During Every Purchase The tracking system will know when the product got delivered, so automate a thank you letter to show the buyer that you appreciate the purchase. Additionally, you can give extra discounts to the same customer for further purchases, based on terms and conditions. Collect as Much Data About the Order and the Customer as You Can Customer data can be a potential MQL (marketing qualified lead) for any seller. They know that the buyer might buy similar products or products related to their last purchase, in the future. Most eCommerce giants are spending billions on acquiring customer data by not only collecting it but also buying it because they know that it will help them to figure out and forecast according to customers’ preferences. Mention the ETA and Adjust it According to Delivery Forecasts When a buyer arrives at your page and sees your products’ availability on multiple eCommerce selling channels, they check if the delivery is serviceable to their address and what the ETA is. Providing an accurate ETA is helpful for both parties because the customer gets an expectation of when it will arrive and the seller has a target of when they need to deliver the order. Use Personalized Data for Future Campaigns Post completion of the delivery, the eCommerce order tracking page provides a confirmation of the delivery and can include a field for customers to provide their feedback or give ratings for the various services they have encountered. Honest feedback helps provide valuable insight into a buyer’s tastes and behaviours which can be used in marketing and promotional campaigns in the future. Top 5 Tools for eCommerce Order Tracking in 2024 WareIQ Source Among the order tracking tools that are available, WareIQ is one the best and most trustable tracking tools for eCommerce orders and enables real-time tracking across India. WareIQ is a full-stack eCommerce fulfillment platform that provides superior order management services too. It enables order management, inventory management, returns management and a whole lot more as well as order tracking for online sellers and their customers, across multiple channels. It also utilizes a pan-India network of warehouses to enable same-day or next-day shipping to buyers. A few features of the fulfillment company are listed below: Manages order data, inventory levels, and billing from the same systemFulfillment of orders, as well as providing branded shippingReduces RTO rates through an RTO ShieldStores inventory in multiple- fulfillment centers across the countryHelps in ordering inventory according to EOQ and MOQQuick setup, scale-up, and scale-down according to seasonality, sales order velocity, and other factors It helps sellers to enable and utilize the facilities in three simple steps: Step 1 Suggests intelligent inventory placements. To recommend optimal inventory placement, it uses technology to analyze the order density, SKU velocity, seasonality, and market trend by location. Step 2 Picks up your products and distribute them to their hubs from your central warehouse. They combine their platform with sellers' online storefronts and marketplaces. Step 3 Pick, Pack, and Ship; uses the same inventory to fulfill orders from the seller’s online marketplaces, and offers smart shipping where the fastest and cheapest courier service is always chosen to enable the fastest possible delivery at all times. WareIQ provides a full shipping journey and real-time order updates on the tracking page. It offers branded tracking page exclusively to its e-commerce clients to boost brand awareness, repeat customers & improve post-purchase engagement. Shippo Source Shippo is an integrated shipping partner for Gator Website Builder's eCommerce websites. It also works with Magento and WooCommerce, as well as Mercari, Etsy, eBay, and Amazon marketplace systems, as well as national postal services in some non-US nations. It offers drastically discounted fares on major domestic and international carriers. A few features are listed below: Order fulfillment and branded tracking updatesQuick returns and finding the best shipping ratesVendors can provide delivery updates to consumers via email and textCreation of branded tracking pages on the website ShipStation Source ShipStation is a comprehensive shipping tool that manages orders from major eCommerce channels, gets the cheapest prices from different carriers, keeps customers up to speed on order status, streamlines customer returns, records inventory and provides statistics. Marketplaces like Amazon, Walmart, Alibaba, Etsy, eBay, and Jet use Shipstation. Some of their features are: Is compatible with both WooCommerce and MagentoWorks with major shipping companies and provides low ratesAllows you to create a bespoke tracking system for mobile and desktop that displays to your consumers, where their order is and the ETA Shipway Source Shipway is an eCommerce automation tool that helps companies automate their order management and shipping processes. It employs artificial intelligence to automate and avoid fraud, as well as to assist businesses in executing deliveries smoothly. To maximize the chances of connecting with customers, the platform uses different methods to reach out to them. It works with over 12,000 brands and is integrated with over 600 carriers in local and international marketsMonitors about 200,000 orders per day and has sent out more than 500 million notices to dateAssists businesses in creating branded tracking pages for a better user experienceSends out real-time and periodic updates on the status of orders which results in reduced inquiry callsGenerates detailed reports on carrier performance and aids in the reduction of RTO rates ShipWell Source ShipWell is a transportation management solution that helps companies to keep track of their orders while they travel. ShipWell uses data from ELDs and mobile devices to provide real-time product tracking. The platform employs notifications to keep you updated on the status of your order while it's in transit. A managed service team is also available for high-quality client assistance on the platform. Ensures end-to-end visibility with native ELD connectors and the Shipwell Mobile appTracks and traces shipments on the platform, which has access to over 2 million ELD-connected units and 850,000 driversEliminates blind spots throughout the shipment lifecycleIdentifies potential risks so that they are taken care ofImproves customer service by streamlining carrier touchpoints Conclusion: What eCommerce Order Tracking Facilities Does WareIQ Provide? WareIQ helps you to enhance customer experience by allowing them to track their orders at every stage of fulfillment, including when they are received, packed, shipped, in transit, out for delivery, and delivered. Even if an item is being returned, refunded, or exchanged, there will be reverse order tracking provided to both parties to mitigate any confusion. Online customers are notified in real-time through all channels - email, WhatsApp, text messages, etc. In addition, we offer the ability to customize your eCommerce order tracking page with product snippets, brand details and customer care information, so that users will stay engaged with your brand even after purchase. WareIQ's branded tracking page is an opportunity to turn your order tracking page into a profitable marketing channel, where you cross-sell & up-sell using marketing banners, logos, store links etc. [signup] eCommerce Order Tracking FAQs What is branded order tracking?A branded eCommerce order tracking page improves the post-purchase experience of customers by putting useful information through clear and customized content. What is eCommerce order tracking?Clients can track the eCommerce order status of their online orders in real-time with eCommerce order tracking technology. Expected delivery dates, shipment tracking, and regular updates on the eCommerce order status are among the main services it provides. Can I track a package with the order number?No. The order number and the tracking number are two separate numbers. Buyers can only track their packages using a tracking number; tracing a parcel using the order number is not feasible. How does product tracking work?In simple terms, monitoring a package or courier entails locating packages and containers, as well as other items, during the sorting and delivery process. This allows you to confirm their location and source, as well as get an estimated delivery date. Can WareIQ help me with order tracking?Definitely, Yes! WareIQ can help you with eCommerce order tracking and reverse order tracking.

June 06, 2022

Branded Tracking Page: How to Re-Engage Online Customers Through a Branded Tracking Page in 10 Ways in 2024?

eCommerce as an industry relies heavily on customers and their feedback on your business. Focusing on producing a unique product and selling it at an appropriate price is hard enough for a retailer before needing to factor in how to target customers that would show the most interest in their products and would have the highest chances of converting potential interest into a confirmed sale and how to provide seamless order fulfillment and post-sales experience to them so that they’d be obligated to not only purchase from the same brand again but also give positive feedback and recommend it highly to others. Once retailers have figured out a strategic method to implement all these procedures, time needs to be dedicated to understanding how they can convert one-time purchase customers into repeat ones. One of the best ways to re-engage prior customers and entice current customers to keep purchasing from your business is to have an attractive branded tracking page for branded order tracking. Read along to learn about the benefits and best practices of using a branded tracking page and how WareIQ can be of assistance. What is a Branded Tracking Page? A branded tracking page is a page where retailers and customers alike, can track the order status amongst all the order fulfillment processes that it needs to accomplish to ultimately be delivered successfully to the customer. The “branded” aspect of the tracking page refers to various customization options that can be implemented to make the page reflect a particular message or design language that a brand is trying to convey to its customers. Examples can be product suggestions, offer summaries, and unique themes. The purpose of adding these elements, as opposed to just a static page with just the tracking details, is to try and entice the customer into purchasing another product or service and convey that the brand cares about presentation and customer experience, across the entire order fulfillment process, which will help them get a positive impression of the brand and could increase the chance of them becoming repeat customers. Generic Sample Branded Tracking Page [contactus_uth] Why is it Important to Engage Online Customers through Branded Tracking Page? It Helps to Enhance Customer Satisfaction Customers will appreciate engagement through factors like being redirected to a well-designed, easy-to-use branded tracking page, being asked for their feedback, and if they were satisfied with the entire experience and will show their appreciation either with their wallets or through positive feedback. They will know that the brand actually cares about its image and it can be a big factor in how they perceive the overall purchase experience and whether they would choose to buy from you again or not. It Entices Customers to be Loyal to Your Brand Even though the eCommerce space is rife with competition selling similar products at similar prices, an easy way to differentiate yourself from the crowd is to have increased customer engagement. This will set apart your brand in their eyes and if they are satisfied enough, you may have a customer for life. A 10% increase in customer retention can increase revenue by 70% so it definitely pays in the long run. Suggested Read: Online Consumer Behaviour in 2024. It Helps You Track Their Preferences Through Their Responses By engaging with customers, you can receive honest feedback, which may consist of bucketloads of praise but could also contain blunt criticisms. This will help you ascertain what processes work and what don’t and you can streamline the necessary procedures to mitigate those complaints. Similarly, you can double down on what customers like and appreciate so that you will continue to receive positive feedback. It Gives Your Brand a Positive Image Customers are sure to think highly of a brand if they make an honest effort to engage with them. It makes them feel like their experience really matters and so it should. They are the ones who vote with their money so it helps to keep all your customers happy and satisfied. Even if a customer has an issue, immediate engagement and steps to fix it instantly will help your brand’s image skyrocket. It Could Lead to Increased Sales Because of positive feedback and reviews from other customers or prior customers who have experienced your engagement first-hand, your brand will be able to generate more sales from people who appreciate efficient customer service. Few things are more annoying to a consumer who cannot find a solution to order-related problems or queries from the company that has sold it to them in the first place. This can be avoided by engaging online customers. It Helps to Maintain Interest in Your Brand If you consistently try engaging with online customers, whether they are prior or current ones, you will keep them reminded about your brand and all its positive aspects. It can be useful if you are trying to promote a product or an event, trying to generate buzz due to demand stagnation, or even simply trying to get feedback from them to optimize business processes. 5 Must-Have Elements in Branded Tracking Page in 2024 Customer Support Contact Details While a branded order tracking page may satisfy some customers about the status of their order, others may have other queries that they would like to contact you about. Make sure that you add details such as a phone number, email address, and social media handles so that they can contact you and check out your feeds for exciting content at the same time. Banners of Complimentary Products With an appropriate 3PL company, you will be able to customize your branded order tracking page to your liking. This means that you can add banners of any product that you think is relevant, either based on customer preferences or what would be complementary to the ordered product, or products you would like to promote. This will increase the visibility of those products and could result in more sales. Status of the Order This is the primary piece of information that should be on your branded tracking page. You can make it look as fancy and promote as many products as you want but if the order cannot be tracked intuitively and clearly, customers will speak up. You should be sure to provide all the details of the order such as the placement date, dispatch date, ETA, and other items. You can read about order fulfillment status in detail here. Logo of Your Company Presenting your logo front and center on your branded order tracking page reiterates to the customer which brand they are buying from. They don’t need to be bothered about the courier service or manufacturing company. This will ultimately prove to boost your brand image and stamp your logo in the minds of customers. Top 10 Benefits of Using Branded Tracking Page in 2024 Appreciation by Customers Customers pay attention to the finer details, especially in the eCommerce industry with a large number of firms offering similar products and overall experiences. Something as simple as an intuitive and well-designed branded order tracking page with concisely laid out information and representing the ethos of the brand can make the whole experience feel special and can result in occupying real estate in the minds of customers. Access to Free Advertising You can design your branded tracking page any way you want, including adding popups and links to your other products and services. In addition, you can add snippets for offers you are running, new products you may be launching in the future, and promotion of your brand in general, all without spending an extra dime on advertising. Leads to Tertiary Purchases As a result of the point above, you may receive tertiary purchases from customers who browsed your branded order tracking page, found something they liked, and placed an additional order. The same process can be repeated on the branded tracking page of that order and can keep on going until they figure that they’ve had enough online shopping for one season. Assists in Post-Purchase Engagement Oftentimes, customers are left neglected between the time they purchase their order and the time they receive it. Branded order tracking pages can be a way of engaging with them after they have spent their money, which makes them feel special and that they're getting a comprehensive customer service experience, which will add brownie points to their feedback and reviews, if and when they decide to give it. Conveys Your Brand Message Your branded tracking page has the potential to be a window for customers to instantly learn more about your brand if they weren't aware of it already. You can choose to present your brand on your terms and convey any message that you desire, knowing that they will constantly be checking the page until their order arrives. This will give your brand a good amount of recognition on a personal level. Mitigates Confusion About the Order Status Customers often get anxious after placing an online order if they don’t know where it is or how long it’s going to take. A branded tracking page will mitigate that confusion and will give them easy access to check where it is on the go and clear any query directly from the page itself which will give them peace of mind and reduce the number of calls that your businesses receive from agitated customers who don’t know where their order is. Reduces Buyers Remorse On many occasions, especially after placing an order from a small or mid-sized company with not much brand recognition, customers feel a sense of buyer’s remorse because they don’t feel assured about the quality of the product or the brand. One way to provide this assurance before they receive their product is to give them access to an efficient and well-designed branded tracking page. They will instantly feel gratified knowing that your company means business and that their money is in the right hands. Reduces Time Spent on Dealing with Agitated Customers Since customers will always be aware of the status of their order and which fulfillment process it is currently in, in real-time, they would not feel the need to frantically try and get in touch with you to get this information. In turn, this puts less stress on your customer care team who can spend time personally handling cases where errors or mishaps have actually occurred and can focus on coming up with a solution as soon as possible. Enhances the Overall Purchase Experience If a retailer can provide a stellar customer experience post-sale, in addition to providing a product that the customer needs, it is definitely a recipe for success and repeat customers. Taking care of every aspect of a customer’s experience with your company and making sure that they are never left wanting, is a sure-fire way of skyrocketing your brand image in the eyes of that customer and other customers who read their glowing reviews about their brilliant experience. Conclusion: How WareIQ Help eCommerce Businesses Engage Their Customers Through a Branded Tracking Page? Now that we have learned the many benefits and touchpoints of utilising branded tracking pages, you need to assess if your business requires them or not. Generally, businesses that are expanding rapidly or who are just trying to provide a professional experience to customers, in addition to standard order fulfillment processes, would be best suited to making use of branded tracking pages. Luckily, if you fall into the above categories, you don’t need to look any further. WareIQ has got you covered. In addition to providing all the above features and more, WareIQ provides a whole range of order fulfillment and eCommerce warehousing-related services to assist any requirement that your company may have in terms of inbound and outbound logistics operations. With respect to branded tracking pages, we offer the following services: Customizable Tracking URL You can insert a customizable tracking link that redirects customers to your website or any page that you desire so that no click or tap goes to waste. Marketable Product Placements With our customization options, you can turn your branded tracking page into a mini eCommerce store, complete with product descriptions, images, and options to buy them. This will help customers spend more time browsing through your products, as opposed to a competitor’s. Insert Links to Your Store You can add multiple links to take customers wherever you think would make a difference. Whether it is to your website homepage, your social media handles, or your eCommerce selling profiles, you can be assured that customers will only be directed to where you want them to go. Updates in Real-Time Our branded tracking page provides customers and retailers updates to each and every metric of the order fulfillment process, such as location, ETA, and stage in the delivery process in real-time so neither you nor they will ever be left wondering about where the order is. Suggested Read: Why is branded shipping useful? Receive Customer Feedback For receiving customer feedback, you can add fields for customers to leave valuable feedback so that you can better gauge their tastes and preferences and how to improve and refine your products and services. This will not only help you to retain customers but will assist you in streamlining the process to find new ones. [signup] Branded Tracking Page: FAQs What is branded order tracking?Branded order tracking is a means by which customers can track their order but also browse through other fields such as product banners, information about the brand and links to social media handles, which helps a customer spend more time scrolling through the relevant company's pages rather than a competitor's page. What technology do you need to offer branded tracking?If you partner with a 3PL company, they will generally equip you with the software needed to provide branded tracking. What kind of companies are best suited to offering branded order tracking?Companies that are trying to expand at a rapid pace, companies that want customers to spend more time scrolling through their pages and companies that are trying to convey a strong image of their brand to customers as well as companies that are trying to offer a streamlined post-purchase experience to customers are all suited towards offering branded tracking. What happens if you don't order branded tracking?Generally, if a customer can only track their orders through a mundane interface, they will not seek to find out more about the company, its other products and services and may close the page after a couple of minutes as opposed to spending a much larger amount of time on a branded tracking page. This can contribute to an average customer experience that won't stand out and diminishes your chances of getting repeat customers. How can you offer branded tracking with WareIQ?If you choose to partner with WareIQ, you will get access to a whole bunch of features that you can choose to take advantage of, including branded shipping. Why should you use WareIQ's branded tracking page?Branded tracking page by WareIQ lets you track and updates shipments in real-time and provides a fully customizable branded experience that helps improve customer satisfaction.

June 06, 2022

What is a Flash Sale in eCommerce? 10 Short and Simple Tricks to Run a Successful Flash Sale in 2024

These days, with everyone having a mobile phone and access to cheap, unlimited data, customers constantly browse various eCommerce marketplaces and try to keep their eyes peeled for the best possible deals and discounts. If they find something that catches their fancy at a reasonable rate, then they either buy it on the spot or keep it in their cart/wishlist to buy it later. There are also people who wait for festive season offers and flash sales in eCommerce to purchase items when the time is right. It will enable your store to get positive feedback from customers who leave reviews talking about how they purchased items for a highly discounted price. Such short-period discounts are also called flash sales in eCommerce, where a seller offers large discounts to either promote a product or get rid of inventory. Customers constantly scout for beneficial flash sales in eCommerce. It motivates people to buy products in bulk because they know they are getting a good deal. It is a win-win situation for both buyers and sellers. As a seller, you need to capitalize on these sales in order to generate buzz around your product. What is a Flash Sale in eCommerce? A flash sale in eCommerce is a promotional short-term sale on various products offered by eCommerce stores. Mostly, it lasts for less than a day up to a maximum period of three days. The goal is to tempt online buyers to buy on impulse, increase brand presence, occupy space in the mind of buyers, and increase customer loyalty. Also, it indirectly prompts buyers to check out other non-sale products listed on the same site by the same buyer. It is a new era of sales and marketing strategy that has become quite popular as it ignites interest among online buyers, has a greater impact on social networks to increase recall value, and generates more CTR in mailing and ad campaigns. It has resulted in great opportunities for selling a large number of products in a few hours and clearing up an inventory but a flash sale in eCommerce also requires preparation if you are expecting it to be a long-term profitable move. This psychology hits buyers and sparks excitement in their FOMO which encourages impulse buying. [contactus_lilgoodness] What are the Benefits of Running a Flash Sale in eCommerce? When you run a flash sale, you not only get a higher volume of orders and more revenue but you also get a lot more benefits than you generally would on a normal day. These benefits are: Advertisement Opportunity When a seller provides a huge discount, they keep promoting it so it helps you to advertise your brand and brings more engagement to your products. Gets Rid of Old and Unpopular Stock It is an opportunity for a seller to get rid of the old stock by offering discounts. They can promote an unpopular product and also get rid of products that may not have selling potential and occupy the inventory space for long periods of time. Increases Cash Flow Cash flow in a business is a very essential thing. All start-ups, in spite of making millions and billions in profits, care about cash flow so that they can increase their profit margins and make their shareholders happy. Frees Up Space for Inventory Excess inventory, such as out-of-season items or deadstock, can be eliminated using flash sales. They aid in the reduction of inventory carrying and operating costs. Furthermore, if products have been accumulating dust in a warehouse, they can be moved out to create space for new, in-demand items. Drives Sales Through FOMO Customers dislike the feeling of missing out on something, especially a flash sale in eCommerce. You can entice potential buyers who have been waiting for the ideal price point by opting to run a flash sale. Has a Large Impact on Social Media The concept of a short-time eCommerce flash sale has a very huge impact on creating hype on social media and increasing traffic on your website or online marketplace. The buyer may come to buy discounted items but may start browsing for other products too, listed by the same seller. Suggested Read: How does Flash Sales impact Online Consumer Behavior? Helps in Generating Leads When you run a flash sale, people can get discounts, sign-in, share their contact details, enable cookies and visit websites so it generates a lot of potential leads that a seller can use in the future as a push strategy to sell their products. Improves the Reaction Rate When you run a flash sale, it directs existing and new buyers to your page if they can get a good, discounted deal. Not only will they buy from you again but they will also suggest your products to others. Providing a high volume of sales in a short period of time can result in more social feedback and reviews from buyers. Hindrance of a Flash Sale in eCommerce Order Fulfillment As an online seller, you would have 1st hand experience that order fulfillment can be a tedious task. During a flash sale in eCommerce, you could get hundreds or thousands of orders daily from all over India, and then you need to deliver them as soon as possible, accurately. You can also take help from 3PL logistics companies but it can also be a testing time for them. They need to take care of picking, packing, branded shipping, and delivering the order as soon as possible. It will ultimately ruin your brand image. If you are a multichannel seller and you run a flash sale on multiple channels, things get even more difficult. Profitability You should expect more traffic and sales volume if you provide larger discounts when you run a flash sale. However, if you discount too much, you risk selling at levels where you lose money. Because a retailer's average profit margin is roughly 50%, a flash sale in eCommerce where you give a buy-one-get-one-free deal or other lucrative discounts, will only allow you to break even at best if that margin applies to whatever you're offering. Groupon, which relied primarily on flash sales, saw its value plummet after becoming a publicly traded business, most likely as a result of undercutting profitability with flash discounts. Timing The results of a flash sale in eCommerce depend very much upon the timing of the sale. You should choose a time of day when demand would already be high. Research says the most active days of the week are Mondays to Thursdays. Graphs of purchases are higher in the first week of the month as people get salaries and they can finally order items in their kart or wishlist. If a seller runs a flash sale when buyers are less interested and there is less demand, purchases may not result in the product category you were aiming for. You should never run a flash sale during a dip in general demand. Rather, you can have an end-of-season sale. 10 Ways to Run a Flash Sale Successfully in 2024 Define the Goal of the Flash Sale Planning is should be the very first step before starting with anything else. In this situation, since a seller is planning to run a flash sale, they need to make the checklist of the following: A seller must offer a good discount but not enough that they may have to suffer later.If a product is unavailable in the market, they shouldn’t decrease its price of it.They should scale the demand and limit the supply.They should plan for how long they are going to run a flash sale.They need to find delivery partners that are ready to fulfill across the nation.If the flash sale is being run across multiple channels, sellers should identify ways they can track the data.They should assess the expenses associated with it and figure out their cost-bearing capacity. Choose Your Target Market When we talk about quality over quantity, we are referring to how we should try and serve or cater to our target customers. A seller should identify which customers would be interested in their product and also if they’d be able to afford it. If the above criteria are not fulfilled, there is very less probability that they will end up purchasing your products. Suppose you sell computers and other electronics and you are willing to run a flash sale of graphic cards, you would not target children or people who are old. This is because children would not have the financial capabilities of purchasing the items and elderly people would not be interested in them. The ideal target audience would be in the age group of 18-35, college students, and young working professionals. Now that you have identified your target market and the right product, invest your energy there to get a good result. Choose the Duration of the Sale Once you have chosen your target audience, you need to shortlist the perfect time to implement it. You may choose the weekend if you have a lot of inventory or vice-versa. You can either implement a flash sale in eCommerce during a festival if you have old stock or offer the sale post-festival when your stock accumulates. After you decide on the time, decide on the duration of the sale. It could range from minutes to days. The ideal duration of an eCommerce flash sale is around 72 hours. Promote the Sale to Target Customers After you choose the target market and the perfect time and duration to launch the sale, it's time to tell the world about your offer. Design your promotional material so that it resonates with your audience. Try to start promoting a week before so that many people will be aware of it, save your products in a wishlist, set a reminder, and collect money for the product. As the sale approaches, keep sending out reminders and messages. Plan the Sale Clearly An impactful message is able to communicate with the reader/customer. It should be descriptive about what you are offering when you are offering it and on top of all, what your company strives for. To design an eye-catching message, you can go through the following: The offer should be clearly visibleVibrant colors should be usedUse words like free, discount, sale, offer, etc.It should not consist of too many wordsContain the features in bullet pointsUse good pictures of the productDesign messages according to the mediumOn social media or email campaigns, do not forget to give a relevant CTA button Run a Flash Sale for a Short Duration Always try to offer a flash sale for a short period of time. When you run a flash sale for long periods of time, it has a negative impact on buyers. They may think that your products are not getting sold or there may be some manufacturing defects. Also, many customers don't take long-period sales seriously. When a customer buys a product in a sale that only runs for a short period, they perceive it as getting a good deal. Long sales take away some of that prestige. Keep Your Inventory Ready Keep a perfect count and track of your inventory. You need to identify how many products you have, how many types and units you can add to the sale, where they are located, and what is the count of products in each warehouse. Many times, the purpose of a flash sale is to clear old stock so sellers should take care of material rotation by applying First-In, First-Out (FIFO), Last-In, First-Out (LIFO), or First-Expired, First-Out (FEFO) procedures. Suggested Read: Inventory preparation for sales season Partner with Trusted Shipping Companies Until and unless your product reaches the customer, the purpose of the sale is not fulfilled. You have done the hard work of identifying your target group, designing the message for them, investing to increase items in your inventory, etc. And at the end of all this, if you do not have a delivery partner to deliver the product in a punctual manner, it will all be for nothing. You may never be able to attract those customers again. They will have a mindset that you cannot deliver at their address. You as a seller should partner with numerous eCommerce logistics companies, selecting them based on their expertise in different situations and locations. Aim for Customer Retention The ultimate goal of the flash sale in eCommerce is to make the world aware of the brand, forge a new customer base, and retain old customers. A seller should always sell a product that is in good condition, despite selling it during a sale because once a seller ships a defective product, customers will not only return it, they will never buy from you again and will also give poor feedback that will impact other customers and customer feedback is king in eCommerce. Measure the Results You are operating a business so you must keep track of many things for paying your employee's salary, operational costs, profit margins, etc. When you have a flash sale in eCommerce, you need to think apart from monetary terms and calculate the ton-tangible profits that you earn from the flash sale. Measure how many items you sold, the total amount you got from sales, subtract the expenses and measure the profit, the number of people you reached, how many of them became repeat customers, whether you met their expectations, and many more factors. Reasons Why a Flash Sale in eCommerce Fail and How to Avoid Them Lack of Supply Chain Options To be a good seller, you will have to place the utmost importance on delivery. You can run a flash sale and get orders but until you streamline your delivery process, you will lose money and customers. If you opt for prepaid orders, customers can ask for a refund, and incurring these extra expenditures will defeat the whole point of the sale. Lack of Knowledge of Inventory Levels If you are ready to have a flash sale in eCommerce, you need to assess your available inventory and which items would be a part of the sale. 2 situations can arise if you are not careful: Shortage of Items Sometimes, if proper forecasting of demand and supply is not done, you can end up in a situation where you do not have enough inventory to fulfill orders. Over Stocking Conversely, a lack of inventory forecasting can also lead to a surplus of inventory that you had not bargained for. Both these situations will result in extra expenses for the business. To overcome such situations, use MOQ and EOQ techniques for maintaining inventory. Website Failures Your website is your virtual shop and is open 24/7, serving all the requirements of a buyer. It acts as a channel between you and your customers. If this communication channel breaks down, a buyer will not be able to browse or achieve what they wanted. After getting their attention and capturing their interest and desire, if they can't get what they wanted, they won’t opt to purchase from you again. Lack of Forecasting Operating a business is an uncertain task so it will always be considered risky. A seller should be predictive. If a seller does not do proper forecasting and is incompetent in measuring market demand, they will make a mess of things. An eCommerce seller should think of all the inefficiencies that could take place during a flash sale in eCommerce and have alternatives like retail fulfillment in case of inventory shortages or COD in case of a high chance of reverse logistics. Conclusion: How can WareIQ Help You to Run a Flash Sale in eCommerce? A flash sale in eCommerce has many implications, both positive and negative. If done right, a seller can increase awareness and demand for their products and can have multiple orders in a short period of time. Conversely, if it is not implemented properly, sellers have a significant chance of running into losses and increased expenses. WareIQ can help your business to run a flash sale, by being able to integrate multiple eCommerce marketplaces with our custom WMS, which assists in inventory management and order tracking facilities, in one place. WareIQ as a fulfillment partner will take care of the following aspects of running a flash sale in eCommerce: Receives and tracks orders across multi-channelsPicking & PackingUltra-fast deliveryOrder tracking facilitiesTakes care of COD ordersMeasures MOQ and EOQEnsures a good delivery experience for customers [signup] Flash Sale in eCommerce: FAQs What is a flash sale in eCommerce?A flash sale in eCommerce is a promotion, offering discounts on the prices of some products by an online seller for a short period of time only. The duration can be from a few minutes to a few days. What is a flash sale strategy?A flash sale occurs when an online retailer offers significant discounts or incentives for a limited time. The main goals of a flash sale strategy are to entice online buyers to buy at the spur of the moment, enhance short-term sales and move excess inventory. How long should one run a flash sale?A flash sale is a limited-time discount or promotion that typically lasts between 24 to 72 hours. They're also wonderful for bringing in some quick cash. With flash sales, heavy discounts are offered for hours or days. This is the reason for its popularity among buyers. What are the Benefits of a flash sale?A flash sale might help you reduce your inventory by generating new demand for your products. Customers who have never purchased previously may be enticed to do so by a factors such as a highly discounted price of an item. Selling old products and introducing new ones can also help you save money on operations and inventory. What is the difference between a regular sale and a flash sale?In three ways, flash sales are distinct from ordinary internet deals: Discounts and promos are far superior to what your company normally provides and they last for a far shorter duration than an online store's regular sale time-period.

June 01, 2022

SKU vs UPC vs Barcodes: Top 5 Differences in 2022

Manufacturers face constant pressure to provide important information on their products to be as transparent as possible to customers who have purchased them. It can be cumbersome to fit information such as the manufacturers' name, manufacturing location and details about the product such as dimensions, category, weight etc onto a product or box that doesn't have much surface area. Retailers have multiple options to convey this messaging efficiently, without taking up much space. This helps their customers and also themselves because it enables them to identify each individual product or category amongst a sea of other products. This article will explain the differences between SKU vs UPC vs Barcodes and will help you to make a decision in terms of which one would be the best option for your business. What is a Stock-Keeping Unit (SKU)? SKU is a name and tracking system merchants use to identify and track their inventory or stock. An SKU - Stock Keeping Unit is a unique code of letters and digits identifying a product's manufacturer, model, design, colour and measurements. Companies develop their own SKU identities unique to their products and services. Internal SKUs from two companies selling the same product, such as T-shirts, are likely to differ. [contactus_gynoveda] What is a Universal Product Code (UPC)? UPC is a code imprinted on product packaging to help identify a specific item. It comprises two parts: the machine-readable barcode (a sequence of distinct black bars) and the distinct 12-digit code. When an item is scanned, UPC makes it easier to recognise the product details such as the trademark, product, dimension and category. In effect, it is logical to use UPCs to allow faster identification and processing of products. UPCs are also helpful for managing stocks within a shop or facility. What is a Barcode? A barcode is a relatively basic concept where distinct numerals are assigned to products (every single piece of each item). These digits are then printed on items and packages and scannable through a barcode reader. Barcodes require three individual components to function: Master System It is a database where items are listed, each with assigned codes and a provision for the addition of items due to restocking and reduction through sales is incorporated; this database also compiles the manufacturing, pricing and inventory details. Barcodes They are the codes that are printed on every single item. Barcode Reader It is a device to read and recognise the code imprinted on the system and translates the details into legible information. SKU vs UPC vs Barcodes: Top 5 Differences People generally do not know that there are differences in SKU vs UPC vs barcodes; they are typically used synonymously. But there are specific differences among the 3. Different businesses use these based on the applicability and suitability depending on their product offerings. The differences among SKU vs UPC vs barcodes have been listed below: [table id=23 /] SKU vs UPC vs Barcodes: Utilisation Based on Needs Using identifiers (SKUs or UPCs) greatly depends on business requirements and long-term goals. When the maximum utilisation of these codes is to be done internally and the business sells products directly to consumers only, there are no B2B selling SKUs that are more optimal compared to UPCs. Utilising SKUs for small businesses is more sensible, with the only risk being a competitor taking a UPC license before you. When the business is more of a global entity and many retailers sell your products or you have online stores on popular eCommerce websites, it is more sensible to obtain a UPC which is globally recognised and accepted. Depending upon the business and its reach of operations, a prudent decision for SKUs or UPCs can be easily taken. SKU vs UPC vs Barcodes: Best Practices Best Practices of SKU Keep the individual codes short if you want to depict 2-3 key features.Choose the most important one and place it at the beginning of the SKU number.Most SKUs today are scanned into systems and these machines frequently perceive a zero at the start of a number as empty space. To minimise the confusion created by this sort of issue, make sure that none of your SKU numbers begins with a zero.Avoid using letters that may be confused for numerals.Do not just repeat the manufacturer's numbers.Avoid letters that might be mistaken for digits. Best Practices of UPC You should only purchase your UPC identifiers from the GS1. GS1 is the only issuer of UPCs, so buying directly from them reduces the chances of fraud, mistakes and legal hassles.Do not apply UPCs for items that already have one.Proper research and analysis should be done before applying for a UPC.You can purchase a prefix capacity plan when a business application for a GS1 prefix has been granted.Every option gives you a certain number of UPCs (from ten to One lacs), beginning with the allocated prefix.When all the UPCs allotted above are utilised, you will have to purchase fresh UPCs; there is no option to change the plan.It is always better to estimate your requirement to avoid any hassles at a later stage of business. Best Practices of Barcodes Determine what you want to barcode and the barcode labels you wish to utilise.Determine where you want your barcodes to be placed on your equipment and what information you want your barcodes to include. Choose the kind of scanning gadget that your barcodes will be compatible with.In order for the barcode system to achieve long-term success, create inventory indicators such as cycle time, inventory carrying costs, fill rate and order status.Improve inventory forecasting by using reports from your barcode inventory system.Barcodes must be durable and the system must scan barcodes correctly every time.Train your staff on how to use barcodes appropriately. Conclusion A fitting inventory management system and an ideally suited product identifier system can take you a long way in properly managing your inventory. Proper management of inventory can help you free up working capital, which can be aptly utilised for more productive purposes. Choose your code system and inventory management system wisely, based on the requirements and financial capabilties of your business. If you want to take advantage of seamless inventory management and a prolific order management experience, WareIQ, with its vast array of fulfillment centers and advanced WMS, can definitely help and offers competitive pricing. [signup] SKU vs UPC vs Barcodes: FAQs Where can I find the SKU or UPC on products?UPCs or SKUs are typically located along with the product labels. SKUs are alphanumeric codes, whereas UPCs are 12-digit numerals. Both can be easily identified on the label. If I own a standalone store selling only custom products directly to consumers, which is more suitable for me, SKUs or UPCs?SKUs will be more suitable when the nature of business is directly selling to consumers without any global or online medium of selling. Is there any difference between Barcode and UPC?Barcodes are always a part of UPCs, representing UPCs that can be scanned via a barcode scanner. But barcodes are not restricted to UPCs; They can also be utilised along with SKUs. So yes, Barcodes and UPCs are different. Can I create a UPC on my own?No, UPC codes are allocated by GS1; depending on the plan of your choice, the number of UPCs are allocated to the business.

May 30, 2022

Sell With WooCommerce: 10 Easy Steps to Build an eCommerce Website With WooCommerce, Digital Products to Sell in 2024

You may all be aware of how the internet has changed business processes and consumer habits. The use of websites has become an integral part of everyone's life, whether they purchase or sell products online. Many different platforms enable users to tailor websites to their requirements. WooCommerce is one of the world's most widespread eCommerce platforms that offer these services. It is extremely adaptable, cost-effective, and simple to use, even for beginners. Over the last few years, eCommerce integration has been rapidly increasing in popularity. Whether or not their primary business is eCommerce, an increasing number of companies are utilizing online selling with WooCommerce. Being able to sell with WooCommerce allows big corporations, small businesses, and home-based entrepreneurs to develop eCommerce stores and sell with WooCommerce, effortlessly. Users should be aware of the numerous features of the platform so that they can make the most of online selling with Woocommerce. You will get a clear view of the step-by-step guide to online selling with WooCommerce by reading further. What is WooCommerce? WooCommerce is a WordPress eCommerce plugin that is both popular and well-reviewed. Unlike other eCommerce platforms, it is only available as a WordPress plugin and does not operate independently. WooCommerce can only be used on a WordPress site as a result. WooCommerce is open source and offers nearly limitless customization options and a solid and dedicated open-source community. Using a single platform, WooCommerce provides multiple online marketplace services. Even though you may want to sell with WooCommerce by turning your website into an online store for selling different types of products, many businesses also use it to offer services, rent rooms, and schedule appointments. For service-based companies, online selling with WooCommerce is the perfect option. [contactus_lilgoodness] Why Should You Sell with WooCommerce? WooCommerce is used by 99% of all WordPress marketplaces. WooCommerce is a simple plugin with a low difficulty level. It is simple to use for new site owners. Minimum order quantity, customer engagement, shipping status updates, inventory management, and more are available through online selling with WooCommerce. In addition to all these services, the best reason to sell with WooCommerce is that it has extensive reporting options, multiple payment gateway options, and other marketing and promotion options. How Do Traders Sell With WooCommerce? WooCommerce is a free plugin for WordPress. It allows you to convert a WordPress site into an eCommerce marketplace. WooCommerce is fully integrated with your WordPress site's features. This means you can create an eCommerce WordPress site with products, a shopping cart, and multiple payment options. 10 Easy Steps to Set Up Your Website and Start to Sell with WooCommerce in 2024 1. Install WordPress Once you have picked a host, it is time to set up WordPress as your website-building platform. You must log in to your account, go to the sites tab and select WordPress. Then, to begin constructing, select Create Site. You may need to install WordPress manually if you use a different web host. Because each website server has a slightly different setup, you can contact your host's customer care for further information on installing WordPress. Remember that you can move your WordPress website from your current host to another one, anytime. 2. Install the WooCommerce Plugin for WordPress You will need to install the WooCommerce plugin after you have set up WordPress. This will allow you to list products and collect payments from customers. Here is an easy guide to installing WooCommerce: Step 1: Log in to your WordPress dashboard using your username and password. Step 2: Go to the Plugins section. Step 3: The WordPress Plugin Directory will appear. Select WooCommerce from the drop-down menu. Step 4: The WooCommerce plugin will be installed. Click Activate when it is finished. Step 5: WooCommerce will now appear in your active plugins list. Then you have to set up WooCommerce. You will have access to all of WooCommerce's features once you have installed and enabled the plugin. Now you can: Create pages for your websiteMake a product listCreate payment options 3. Customize Your WooCommerce Store You can customize the shop page using 2 different methods, and they are: ProgrammaticallyWith a page builder Customize the WooCommerce Shop Page Programmatically Step 1: You can create a theme Step 2: Create the folder structure in your theme Step 3: Form content for your shop page Step 4: Create a page template for the shop Step 5: Using shortcodes, you can customize the shop page Step 6: Put the most popular product front and center Customize the WooCommerce Shop Page Using Page Builder Step 1: Make a listing page with page builder and fill it with content Step 2: Create the newly formed page for your Shop Page 4. Add Product Listings to Sell With WooCommerce After installing WooCommerce, go to WooCommerce - Products in your WordPress dashboard. Then click the Create Product button to start creating your first product. This should bring up the WordPress editor you are used to, but with some additional features. 5. Add Product Titles and Descriptions In the title section, type the product's name. Next, complete your product's description. The purpose of the description is to explain the benefits of a product. To make this section easier to read, you can use bullet points. Optimize the title and description for organic keywords when crafting them. Add semantic keywords to the long explanation if you wish to use them on the product page. 6. Choose Product Type WooCommerce allows you to use numerous product types depending on the type of business you operate. There are four basic product types to pick from: Simple Product: The default setting is a simple product, which is a one-size-fits-all approach. This is a popular product among WooCommerce store operators. Grouped Product: A grouped product is typically used to group simple things, such as a pack of five t-shirts. External/Affiliated Product: You can use this option to link the add to cart button to an external page if you have a dropshipping business or affiliate-based store. Variable Product: A variable product comes in various colors, sizes, and other features. Consider a t-shirt with sizes such as small, medium, large, and so on. Additionally, you have two more possibilities for customizing those four fundamental product types: Virtual Product: This option is for individuals selling a digital product through the internet that does not require shipping. Downloadable Product: You can enable this option if a downloadable file is related to the product such as an eBook or audio file. To make this decision, go to the Product data box directly below the WordPress editor where you added the product description and use the drop-down menu and checkboxes. Suggested Read: How to Choose a Product? 7. Fill Out the Product Data Meta Box After you have picked your product type, you will need to fill out the remainder of the details in the Product Databox. To browse between different sections, utilize the tabs on the left which are listed below: General tabInventory tabShipping tabLinked products tabAttributes tabAdvanced tab 8. Write an Engaging Short Description Scroll down to the Product Short Description box after you have completed the Product Databox. On your single product page, the short description is normally shown clearly. The longer description you entered will normally appear further down. 9. Add Some Finishing Touches If you follow the steps above, your product page is almost complete. Before publishing the product, add the following to the right-hand sidebar: Product tags and categories: Product organization is helped by categories and tags. On the front end of your store, your customers can search for products using categories and tags. Make it as sensible and valuable to your target clients as possible. Product image: Include the product's main featured image. This will be the largest image on the single product page and also appear on the catalog page. Product Gallery: Additional photographs that display in the gallery on the single product page can be added to the product gallery. To publish, click the publish button. After double-checking that all the product data is accurate, click Publish to take your product live. 10. Next Steps for Launching Your Store You are almost ready to launch your store to sell with WooCommerce once you have added all your products. Next, you might want to check out some of the top WooCommerce plugins to help you expand your store's capabilities. Products to Sell With WooCommerce Simple Products The most basic type of products available in any store is simple products. They are the same as store-bought items. Each thing has a cost and may or may not be physical. Simple products do not go beyond the product's basic functionality. This is probably the product category you will use if you sell single products or large numbers of standard items with no variants. Variable Products Variable products go a step further than simple products, allowing for a comparable grouping of products with minor differences. If you owned a clothes store and your products were available in a variety of sizes and colors, each size and color would be considered a variation. If you have a lot of variations, you will need this product type or your shop will become difficult to explore. Individual SKUs, prices, sales, and stock amounts can be added to variations to support a wide range of use cases. When you visit a store selling variable products, each item has only one listing page. You can select your variant by going to that product's page and choosing particular parameters. Digital Products The main purpose of this product category is that you will only be given a link to download or visit the item once you have purchased it. This product type is ideal for selling digital goods that do not require complicated registration codes, such as software or eBooks. Custom Products You may discover that the way you wish to present your product to sell with WooCommerce or other plugins can be easily achieved. WooCommerce is a wonderful platform for developers to create custom product layouts and types because it is so flexible. Custom payment alternatives are always feasible and product pages can be updated to improve the shopping experience. Customer account areas can also be built to suit your store better. Make sure to speak with one of the experts who can interpret your needs and turn them into a workable concept. Services to Sell with WooCommerce Client services can be sold using any product included in the WooCommerce store. It could be services like consulting, hairstyling, workshops, or any other service you can offer on your website. Consider the following options: Professional Services Architecture, conveyancing, document preparation and review, legal services, real estate consulting, medical services and will writing are examples of professional services. Design Services Brand identity work, graphic design, picture editing, infographics, online interior design, and stationery are all examples of design services (business cards, brochures, flyers, leaflets, and print layouts). Expert Services Online business, copywriting, CV writing and resumes, career development, coaching, consulting, lifestyle services, life coaching, love and relationship counseling, marketing, photography, search engine optimization (SEO), social media, and web analytics are just a few of the expert services available. Technical Services Printing, programming, and software development such as WMS software, sound mixing, and technical support are some examples Digital Products to Sell With WooCommerce Online Courses Selling online courses is one of the most popular and successful ways to generate money online. Digital products to sell with WooCommerce are the latest development in the technological world. You can construct a training or educational program for whatever skill or subject you want to teach. Templates Templates are another digital product you should try selling. This can be extremely useful if you have basic graphic design or digital art skills. eBooks eBooks have long been one of the most lucrative internet money-making opportunities. They were among the first digital products to appear on the e-commerce market and they remain popular today. Memberships and Subscriptions You can sell recurring access to information and events in your sector, such as instructional material, training programs, webinars, and more, using membership services. You can also charge a fee for VIP access to your website. Professional Services Another alternative is to use your website to market professional services for order fulfillment. This is not a digital product in the traditional sense. Professional services can be a profitable method to make money online. Audio Another big category of digital assets that you might want to look into is audio. Many people are prepared to pay for audio files, including podcasts and music, to reduce logistics costs. Photography Selling your photographs might be another great option to make money online if you are a photographer. With so many companies shifting their activities online, high-quality images are always needed to use in marketing campaigns and websites. Graphic Art Many companies and professionals cannot design their graphics or brand assets. As a result, if you are knowledgeable and experienced in graphic design, you can use your WordPress site to sell visual art and creative bundles. How to Up-Sell and Cross-Sell With WooCommerce to Increase Revenue Generation Since existing customers are significantly more likely to convert interest into a purchase than a new prospect, cross-selling and upselling are easy wins for growing revenue. What’s the Difference Between an Up-sell and a Cross-Sell? Cross-selling and upselling are two extremely similar strategies. They both improve the profit of small businesses but in opposite ways. UpSell with WooCommerce increases income by promising a higher-level product, and cross-selling accomplishes the same by suggesting more items to purchase. The customer's goal is also a factor in the differences between these strategies. When a shopper gets cross-sold extra things, they have no intention of purchasing them. After receiving the suggestion, the customer may want to consider adding those items to their economic order quantity because they are similar to the original order. Upselling appeals to the desire of the buyer to make a purchase. Sellers make the offer to exchange for a higher-quality item, which is the end justification. 5 Upselling and Cross-Selling Tips and Tricks Keep It Simple Offering too many items or services simultaneously might backfire by confusing customers and diluting their attention. Teach your salesmen to focus on only a few things that provide clear value to the consumer regarding upselling and cross-selling. More possibilities to market additional items or services will naturally arise as they work with the client and develop a long-term relationship. In addition, you can get multi-channel sales fulfillment. Map Complementary Options Provide excellent maps to your salespeople to help businesses decide which services and products they can offer to which consumers at each stage of the customer journey. Analyze your current clients' purchase history and categorize by customer segment and products purchased to create a map of complementary choices. Further, your salespeople, account managers, and customer service representatives should be knowledgeable about the product. Offer Loyalty Perks Create a system for customers to earn rewards based on their purchasing habits. Customers who purchase more should be rewarded. Teach your salesmen about loyalty programs to use in upselling and cross-selling effectively. Follow-Up Cross-selling and upselling opportunities often present themselves after a customer has made and enjoyed a purchase. Train your salesmen to follow up with existing clients to ensure they are happy and suggest appropriate upsells and cross-sells as part of their daily routine. Plan the Timing When customers have already committed to a purchase, businesses can cross-sell with WooCommerce at the end of the sales cycle. This can work but it is usually better to incorporate the upselling and cross-selling procedure into the sales process in complex situations. How Product Recommendations Can Help You Increase Your eCommerce Revenue by Online Selling With WooCommerce? Product recommendations can help you increase your eCommerce logistics based on product suggestions from the recently viewed category and also by the trending upsells and cross-sells. Offering free branded shipping also encourages more customers to buy your product, which can increase your eCommerce revenue. In addition, it increases your income by: Using personalizationPlacing product recommendations on similar pagesLeveraging herd mentalityCrafting engaging product recommendationsLetting customer feedback inform your product recommendations Selling digital products is a great way to increase eCommerce fulfillment services without dealing with the hassles of traditional order fulfillment. However, if you want to succeed, you will need a reasonable plan and a product that meets customer wants. Online selling with WooCommerce is a complete eCommerce solution that is quick to set up, simple to use, and adaptable to your business's needs. The points mentioned above mentioned are the step-by-step guide to setting up an online store and starting to sell with WooCommerce. Why Should You Choose WareIQ to Fulfill WooCommerce Orders in 2024? Consumers are becoming accustomed to same-day and next-day shipping alternatives. As a result, there is a significant demand for shipments that are quick and, most importantly, punctual. When your order fulfillment process is inconsistent or slow, it might be difficult to get shipments delivered on time. Overall, inefficient fulfillment procedures harm your firm. This is why if you sell with WooCommerce, outsourcing fulfillment services for your business can be advantageous. A fulfillment partner can help you with every aspect of your eCommerce logistics needs, from warehouse storage to shipping and refunds. WareIQ is one of India’s top and fastest eCommerce fulfillment providers, providing a centralized platform for multichannel sales fulfillment and a variety of services such as smart selecting and packing, same day and next-day delivery, generating shipping badges, RTO Shield to cut RTO costs, Intelligent MOQ and EOQ calculators for warehouses and cutting edge intelligent warehouse management systems with our user-friendly app store be streamline online selling with WooCommerce Enabling WooCommerce Order Fulfillment with WareIQ by integrating your online store with WareIQ's fulfillment platform enables you, as a retailer, to focus on your core business while minimizing shipping concerns. Even the most seasoned entrepreneurs can rapidly become overwhelmed while focussing on expansion and large-scale client interactions. Customers are delighted when WareIQ handles their online selling with WooCommerce and inventory management, while merchants can focus on providing great products and items. Benefits of Partnering with WareIQ to Sell With WooCommerce Customer Service Our top concern is customer happiness. Customer service representatives at WareIQ will address your problems and handle package clarifications and claims on your behalf. It might be difficult to choose which fulfillment service is best for you if you sell a large number of items through your eCommerce site. That is why WareIQ places a high value on excellent customer care, which is a significant advantage of outsourcing fulfillment. Oftentimes, business owners get lost trying to figure out all of the details of fulfillment operations. WareIQ’s customer support team is available to help you through every stage of the order fulfillment process. We can assist in housing your products in our fulfillment center and integrating with our Warehouse Management System( WMS) so that you can effortlessly sell with WooCommerce. Furthermore, after you've completed your setup, we'll begin sending your orders to your clients as soon as possible. Cost-Effective We check shipping prices from reputable shipping companies to get the best one for your requirements. Take advantage of our bulk pricing — the more you deliver in bulk, the more money you save. When it comes to post-fulfillment services, many firms are hesitant to choose 3PL services because they believe that they would be more expensive. However, selecting a fulfillment partner such as WareIQ might be far more cost-effective. Online selling with WooCommerce is free and highly effective but there are additional factors to consider. This involves challenges such as running out of inventory space or having to pay for packing and shipment. Not to mention the costs of hiring and management. WareIQ as your fulfillment provider can help you with all of that. You will get access to our warehouse for storing your items as well as 24-hour order processing. Our shipping and freight charges are among the most inexpensive in the market since we are a certified shipping facility. Overall, if you sell with WooCommerce and hire WareIQ as a fulfillment partner, you can save money on shipping, manpower, and warehousing expenditures. Time-Saving Another advantage of using WareIQ eCommerce fulfillment services is that it saves time. You probably don't have time to focus on expansion if you're so preoccupied with order fulfillment. You should be able to spend time as a business owner in sales and marketing, growing, obtaining new goods and ideas, and enhancing your overall business plan. When you choose to sell with WooCommerce, there is no additional time spent once a consumer places an order. This is due to our capacity to complete the fulfillment procedure rapidly. In other words, keeping your items in our warehouse saves you time. We can rapidly package, print your business labels, and ship client orders while your items are kept with us. Warehouse Management Warehouse management can be time-consuming and difficult but when you opt to sell with WooCommerce, it is critical. Better inventory planning can assist you in running your business more effectively and economically. Outsourcing inventory management is a fantastic approach to immediately improving company operations. WareIQ’s fulfillment centers deal with a variety of eCommerce firms and we have extensive knowledge of the best practices that we can share with you. When you sell with WooCommerce, we can handle all of your brand’s fulfillment needs, ensuring your consumers receive the best post-purchase experience in the country and have a hassle-free experience. [signup] How To Sell With WooCommerce FAQs What are the drawbacks of WooCommerce?The Drawbacks of Using WooCommerce is that it is unique to WordPress. WooCommerce is a plugin, thus you can't use it on non WordPress websites.While downloading and installing WooCommerce is free, certain extensions may demand money in order for your site to function properly. Can I sell for free with WooCommerce?The most convenient way is to use WooCommerce Payments, which allows you to manage payments straight from your WooCommerce Dashboard. There are no setup or monthly costs with WooCommerce Payments. For each transaction made using a credit or debit card issued in the United States, you pay 2.9 percent plus $0.30. For cards issued outside the U.S, there is an extra 1% fee on the transaction made. What is the difference between Shopify and WooCommerce?Shopify offers a platform as a service. They manage backups, security, and maintenance for your online store, as well as the software and website hosting. WooCommerce, on the other hand, is a self-hosted eCommerce platform. Is Elementor compatible with WooCommerce?Elementor's Pro and Free editions are both fully compatible with WooCommerce. Elementor Pro additionally includes a unique collection of tools that assist you in displaying your WooCommerce items on the web shop. What are the best WordPress themes compatible to sell with WooCommerce?Most of the themes are compatible to sell with WooCommerce plugin. Apart from ThemeForest, OceanWP, Elementor, and Avada, there are also many themes like The Shop Mania, Amaz Store, Neve Shop, Astra, and Shopping Cart are also the best themes available to sell with WooCommerce.

May 30, 2022

How to Sell on Flipkart: Step by Step Beginner’s Guide to Become a Flipkart Seller in 2024

Flipkart is one of the largest eCommerce selling platforms in India and its growth has only accelerated in the past few years, with the onset of the pandemic. Flipkart now has a commanding 31% share of the Indian eCommerce market, on par with its largest rival, Amazon. Many online retailers seek to sell on Flipkart so that they can grow their business and expand their customer base. There are many other advantages and other things to consider when opting to sell on Flipkart. Let's dive in deeper to get a better understanding. You can check out our blog on how to integrate WareIQ's WMS with a Flipkart seller accounnt and how to fulfill Flipkart orders. Why Should You Choose to Become a Flipkart Seller? Adapting to Ever-Changing Industry Trends Choosing to sell on Flipkart comes with the advantage of having information on current and future trends in the market so that retailers can stay on top of them and take advantage by having special promotions, forecasting demand accordingly, and highlighting newer or relevant products etc. This enables sellers to hop on the bandwagon and not get left behind for failing to adapt. Reduced Marketing Budget One of the few drawbacks of becoming a Flipkart seller is that you have to compete with a vast number of other businesses, that either has similar products or similar pricing. But you need not fret because Flipkart provides you with the ability to tap into its vast pool of marketing professionals and photographers to come up with suitable strategies to promote your products and make them look as appealing as possible. You can also get advice on advertising and promotions which will help to make your products more visible. All this can be done in-house which means that you do not need to pay high fees to an external agent. Existing Fulfillment Infrastructure When you sell on Flipkart, you can fulfill orders in one of 2 ways - Flipkart Fulfillment or Self Ship Fulfillment. You can either choose to take advantage of Flipkart’s existing D2C fulfillment infrastructure, which comprises a nationwide network of warehouses and fulfillment centers, road, rail and air transportation facilities, reverse logistics services, 10,000+ delivery partners and much more. Conversely, you can also opt for Self Ship Fulfillment to fulfill orders on your own, while abiding by Flipkmart’s rules and regulations, or you can opt to partner with a 3PL fulfillment company and utilize all their services and technologies to fulfill Flipkart orders. Minimal Set-up Expenses Compared to conventional businesses that have to invest in renting out a building or commercial space, invest in lighting, air conditioning, interior decorations, customer seating areas and much more, being able to sell on Flipkart means that you do not have to direct your funding towards any of these tangible requirements. Instead, all you need to do is pay a nominal fee to become a Flipkart seller, sign up and sell your products. You can use the large amount of money you save on important core aspects of your business such as research and development, conducting market research and running advertising campaigns. Nationwide Network of Customers and Fulfillment Centers One of the biggest advantages of becoming a Flipkart seller is that you instantly get access to Flipkart’s 1 million-plus users as potential customers. This will instantly boost your sales volumes and skyrocket the growth of your business. Additionally, when you sell on Flipkart, you get access to Flipkart’s India-wide network of warehouses and fulfillment centers so that you can store inventory closer to areas of high demand or near major shipping hubs to ensure that your customers receive their orders on time and have a positive ordering, delivery and post-ship experience. You can also read our blogs on how to sell on Mytra, sell on Amazon and sell on Shopify to get a better understanding of other online platforms. [contactus_lilgoodness] 5 Simple Steps to Start to Sell on Flipkart in 2024 Step 1: Registering on Flipkart In order to sell on Flipkart, you first need to sign up with a new Flipkart account or log in to an existing Flipkart account which can be done on the Flipkart Seller Homepage. Once this is done, you will be required to add information about yourself, your business and the type of products you’d be opting to sell on Flipkart. A few of the required details are listed below: NameEmail addressPhone numberPickup address/business addressCategories of products the business is interested in selling through FlipkartBusiness registration documentsTax registration documents Step 2: Registering Your Business After the initial registration has been completed, you are required to register your business. For the sake of convenience, it is best to register your business as either a Private Limited Company (PLC) or a Limited Liability Company (LLC) as both types of business have access to certain facilities and protections that other types of companies do not such as liability protection, easy transferability, easy scalability, ability to be a separate legal entity and much more. The following documents are needed to register each: Identity Proof Private Limited Company Certificate of Incorporation of Private Limited Company (Copy)Memorandum of Association (Copy)PAN Card of the Company Limited Liability Company Partnership registration or LLP Incorporation CertificatePartnership deedPower of Attorney granted to a Partner or an Employee of the LLP or Partnership firm to transact business on its behalfOfficial document identifying Partners and the person holding the Power of Attorney with their photographs (Any 1)PAN Card of the LLP or Partnership Firm Address Proof Private Limited Company Company's Fixed Line Telephone billElectricity bill of the CompanyLease or Rental Agreement of the Company Limited Liability Company Official valid document for address confirmation of the Partners and the persons holding the Power of Attorney (Any 1)Telephone bill of Company or Partner’sElectricity bill Company or Partner’sLease or Rental AgreementLease or License Agreement Step 3: Entering your GST and Bank Account Information You will need to enter your bank account details and billing information so that Flipkart can transfer your consolidated revenue for every order. You will also need to enter the below details: GSTIN/TIN NumberPAN cardActive Bank accountAddress Proof & canceled cheque for KYC Step 4: Listing Your Products After all the required information has been added, you can officially start to sell on Flipkart. You will have to add a detailed description of your business and list out your products with a descriptive paragraph, pictures, and detailed information about its dimensions, pricing, and features, which you can do from the Flipkart Seller Dashboard. Step 5: Post-Setup Process When a customer makes a purchase, an order automatically gets generated with all the relevant information. You can then accept the order and choose whether you want to fulfill the order through Flipkart, on your own, or through a 3PL logistics partner. The necessary commission fees are then deducted and the remaining balance will be transferred to your bank account. Alternatively You May Like: How to sell on snapdeal 8 Top Strategies to Get the Most Out of Selling on Flipkart Strive to Improve the Performance Score of Your Flipkart Account ‍When you sell on Flipkart, you are graded on the performance of your products and services. Flipkart has an account performance matrix that is separated into 3 levels - Gold, Silver, and Bronze, where retailers are eligible for rewards that vary based on their performance. There are 4 main metrics that Flipkart measures performance on - sales, average product ratings, service quality, and regional utilisation. If your performance is up to the mark, you can achieve Flkipkart Gold Seller status, which will legitimize your business in the eyes of potential customers. Provide Ultra-Fast Delivery ‍Consumers are now accustomed to next-day, same-day, and even 10-minute delivery in some cases. You need to make sure that you provide fast delivery services otherwise you risk losing customers to competitors that provide these services. You also need to make sure that customers’ orders are delivered according to the estimated date and time otherwise a situation could arise where they are not available to pick up the order and this will lead to a negative interaction with your business. ‍Maintain Suitable Levels of Inventory ‍When you sell on Flipkart, you need to make sure to have a proper inventory management strategy in place to be able to understand the demand levels of each product and avoid high ending inventory levels, which seasons get you the most customers and forecast inventory demand for future and to be able to stock inventory appropriately. You need to maintain just the right amount of inventory to be able to fulfill orders because if your inventory levels are too high, your products may expire or become irrelevant and if your inventory levels are too low, you could risk having out-of-stock situations and not being able to fulfill orders which result in both a loss of revenue and customers having a negative impression of your business. Suggested Read: How to handle out-of-stock situations? Provide Detailed Descriptions in Every Product Listing Your product listings are the main portion of your page that customers will pay the most attention to. You need to be sure that each listing has a well-written and clear-cut description to help customers make an informed decision. A few important points to implement are listed below: Title: The title needs to have important keywords related to the products and the segment so that it gets more visibility and can be recommended to people who are searching for similar products.Description: You need to provide a detailed description of the product, features, dimensions, and price.Images: You need to multiple add high-quality images to your listing to showcase every possible angle of the product and also alternate between images of the product in a still setting and in its ideal use-case scenario Abide by Flipkart’s Rules and Regulations ‍When you choose to sell on Flipkart, you need to make sure that you follow all the rules and regulations that are put in place by Flipkart to avoid penalisations. Flipkart’s policies are designed to provide the best possible experience to customers and also maintain its own reputation. If you put in an effort to have similar standards for your business, it will increase customer retention and trust, thus increasing revenue. It’s a win-win. ‍Utilise Premium Packaging Materials The packaging experience plays a significant role in enhancing the overall customer experience. Customers are bound to appreciate the effort of a well-thought-out, well-packaged product as opposed to one that has been shabbily thrown together. Branded shipping will help customers resonate with your brand and will help you stand out from a sea of other competitors in the same space. Take Part in Spike Sales Sales are a surefire way to gain the attention of shoppers, especially in India, where people are always on the lookout for the best possible deals. Flipkart hosts multiple “Spike Sales” that you can choose to participate in, where they have promotions on different categories of products. Be a part of the hype and it’ll definitely pay dividends. ‍ ‍Run Ad Campaigns for Listed Products Running ad campaigns is an assured way of generating more sales and hype around your products. These ads will automatically direct customers toward your listing and will also be recommended to people that are searching for similar products. We have listed the steps to run ad campaigns below: Go to the seller dashboard and press the “advertising” button.Choose your preferred campaign strategy.Choose the product you want to run ads for.The chosen items will now appear as “Featured Products” on Flipkart.The ad will now be visible to customers who are browsing the site and they can choose to click on it and order if they want to. Sell on Flipkart: Pros and Cons Pros for Retailers who Sell on Flipkart Increase in Potential Customers When retailers sell on Flipkart, they gain access to 1 million active users which could become a pool of potential customers for your business. Your products would also get increased visibility on search engines like Google due to the fact that Flipkart is one of the largest eCommerce selling platforms in the country. Mitigation of Errors and Delays Retailers who sell on Flipkart can make use of the company’s vast network of fulfillment services, ranging from warehousing and retail fulfillment services to shipping aggregation, ultra-fast delivery, and reverse logistics. Many of these services make use of the highest-end technology available and are able to mitigate any manual errors or delays before they even happen. Most small and mid-sized businesses would not have access to such resources on their own. Increased Trust in the Company Becoming a seller on Flipkart enables retailers to take advantage of the overwhelmingly positive image that customers have of the company. Since Flipkart and other eCommerce selling platforms standardize most of their processes, there is very little chance of customers receiving a bad experience and on the off chance that they do, Flipkart’s incredible customer support will diffuse the tension. Customers will come to associate this same level of efficiency and perfection with your brand as well. They offer flipkart-assured badges too which helps companies have customers' trust. Enhanced Customer Care Facilities As mentioned in the point above, retailers who sell on Flipkart can utilize their highly-capable 24/7 customer support to assist customers with any query or issue that they might face. Customer support is a valuable asset in providing a seamless overall experience and customers often appreciate good communication and transparency in dealing with issues. Cons for Retailers who Sell on Flipkart Increased Levels of Competition Not only do retailers who sell on Flipkart have to deal with competition in their local area but also in different parts of the country. There are a vast number of sellers who would be operating with a similar business model, and sell similar products at a similar price, with all of them scrambling to attain as many customers as possible. It can be difficult for businesses to differentiate themselves from this sea of competition, especially in the eyes of consumers, who just want the best products at the cheapest possible prices. Delays in Receiving Payments Retailers need to offer multiple forms of payment in order to compete. In the case of online payments, it could take multiple days for payments to reflect in the seller’s account which could lead to increased levels of confusion. Even after payments come in, it first goes to Flipkart, who deducts their commission and other charges before finally transferring the remaining amount to the seller. This means that sellers only receive their payment after 7 to 14 days which is a long duration of time. Reduced Profit Margins In order to sell on Flipkart, retailers need to pay a certain subscription charge. As mentioned above, payments are only made to retailers after Flipkart deducts their share, which reduces the profit margins per order. These charges can take a significant toll on small to mid-sized businesses that have not properly accounted for them. Larger Spotlight on the Product Instead of the Brand Since there are a vast amount of competitors and rival products available on Flipkart, customers often associate sellers with their products rather than their brand. This can have a negative impact because successful brands such as Flipkart and Google, have a definitive brand image in the eyes of their customers. It can be difficult for up and coming brands to achieve that same status while having to compete with look-alike products and other brands. Conclusion Many retailers strive to sell on Flipkart. While there are certainly a large number of benefits associated with this, there are also disadvantages and expenses that sellers will have to account for while making this decision. If you want to achieve stellar levels of growth and expansion, while still having some flexibility to make your own decisions and not get completely immersed in Flipkart’s ecosystem, consider partnering with a 3PL fulfillment company such as WareIQ to take care of all your order fulfillment requirements. This will enable you to offer quality, hassle-free fulfillment to your customers while being able to focus on increasing sales and enhancing your products. WareIQ is one of India’s leading and fastest-growing full-stack eCommerce fulfillment companies that offer a variety of services from same-day and next-day delivery, shipping badges , and RTO Shield, to state of the art technological solutions such as our custom WMS and our intuitive, well-designed wareiq app store. We can take care of your brand’s entire fulfillment requirements and ensure that you and your customers get the best order fulfillment in the country and have a hassle-free experience and raise satisfaction levels to new heights. [signup] Sell on Flipkart FAQs Can retailers cancel orders on Flipkart?If an order is cancelled after the RTD is checked, the software automatically cancels the order if the order is not picked up after 3 attempts. Because the order has not been delivered to the customer, it is considered a cancellation from the retailer by Flipkart. Does Flipkart charge a fixed fee?The fixed fee is a minute deductable charge of 2% that is made by Flipkart for every confirmed sale, which refers to orders that have been successfully delivered to the buyer. Is it easy to sell on Flipkart?Flipkart has a relatively simple listing process compared to other eCommerce selling platforms. However, you are required to list at least 10 products to sell on Flipkart. Can your Flipkart seller account be integrated with WareIQ’s WMS?Users can seamlessly integrate their Flipkart seller accounts with WareIQ's WMS. This comes with multiple benefits such as being able to track orders and manage inventory of multiple selling platforms in one place. Can you use 3PL fulfillment companies to fulfill Flipkart orders?Yes, Flipkart allows its users to offload their fulfillment requirements to 3PL fulfillment companies under Self Ship Fulfillment.

May 24, 2022

Sell on Shopify: A Step-by-Step Beginner’s Guide to Become a Shopify Seller in 2024

Shopify Inc. is an eCommerce company and an online selling platform that is headquartered in Ottawa, Canada. Its platform enables users to take advantage of a vast online marketplace by setting up an online store to sell on Shopify. More than 1.7 million businesses worldwide have opted to sell their products on Shopify which has made it one of the largest eCommerce companies in the world. A unique aspect of Shopify is that they not only offer a selling platform for online business but also for offline business, a market that few other big eCommerce players have opted to enter. In this blog, we will take a look at how retailers can sell on Shopify, how they can become a Shopify seller, the pros and cons of using Shopify’s platform in 2024 and much more. Why Should You Choose to Sell on Shopify? Fast and Simple Setup Process Setting up an account on Shopify is extremely seamless and user-friendly, especially for people who don’t have much technical knowledge and experience. The biggest advantage is that even though the platform is feature-packed, it still has a decluttered and intuitive user interface. There are also multiple guides and tutorials on Shopify’s website that makes solving queries even simpler. Mitigates the Need for Technical Knowledge Shopify is designed to work well for normal people who maybe had a killer business idea or product and seek to sell on Shopify but may not have any technical knowledge. Every software feature is created in-house as well as all website hosting activities. This makes the platform faster, more efficient and secure. Additionally, software updates are pushed by Shopify themselves so you can throw any need for learning complex technical processes out the window. There are no learning curves involved. Enhanced Security and Reliability Retailers who want to become a Shopify seller can reassure themselves and their customers with the extreme level of security and reliability that is offered by Shopify. eCommerce businesses deal in heaps of ultra-sensitive information such as contact details and credit card numbers and it always pays off to not have to worry about the security of personal information. Shopify takes care of all website and server-related maintenance as well as constantly pushing software updates and security patches to ensure that the network and users’ information is always safe and secure, issuing SSEL certificates for data encryption and PCI compliance to secure credit card information. Round the Clock Customer Care Facilities When retailers sell on Shopify, their customers also gain access to 24/7 customer support to take care of any query or issue that might arise. Customers can choose their contact preferences ranging from phone calls, emails and online chats to community forums and the Shopify Help Center to make sure that their needs are always met and at their convenience. Choice of Applications at Users’ Fingertips Not only does Shopify offer a web experience that is tailored to desktops, mobiles and tablets, it also offers a range of customization and applications that users can download with the click of a button. There are more than 160 themes users can choose from to give their page a unique look as well as applications for the addition of different functionalities such as wishlists, reviews, loyalty programs, analytics, marketing apps, integration with social media and much more. You can also read our blogs on how to sell on Amazon, Myntra and Flipkart to get more information about similar services. 6 Simple Steps to Start to Sell on Shopify in 2024 Step 1: Registering Your Shopify Account The initial step in order to sell on Shopify and become a shopify seller is to register an account. You will need to fill out information such as your name and contact information. If you choose the “free 14-day trial” option, you won’t need a credit card to sign in. Doing this will enable you to play around with the different settings and options before committing to it permanently. The free trial ends after 14 days post which you will need to select a purchase plan. You will then need to enter your store name. You will get the below error message if the store name you want already exists. The store name will be your main domain name but it can be changed anytime. After the details of your Shopify store have been added, you will be asked if you are an existing seller. If you are, you will need to mention your current revenue. Post answering these, you will be prompted to answer other questions. You can skip this portion but responding appropriately will enable Shopify to give you better recommendations. Whether you answer the questions or not, you will then be prompted to enter your business address. Once you finish creating your store, you will be redirected to the main admin panel. You can now sell on Shopify. You can now choose between 3 options: Add a productCustomize a themeAdd a domain *Insert Screenshot* Step 2: Setting Up Your Domain A primary domain is assigned to you by Shopify. The default format is domainname.myshopify.com but you can always choose a different domain or connect an existing domain. Every seller can only have 1 primary domain. Step 3: Choosing a Theme Your theme is what customers will see when they click on your store, which can be customised according to your preferences. Therefore, choosing an attractive theme that fits your brand image is very important. You can either customise your own theme or choose an existing theme from Shopify’s theme store. Step 4: Listing Products After creating your store, the next step is to list your products - the main reason for setting up an account in the first place. This is generally the step that takes the most time but it's worth it if you want customers to see your products in all their glory. Go to your admin panel and select “products”. This is where you can list new products and see your existing inventory. You can add a product in 3 ways: Manually: You will have to enter all the information about your product such as the description, features and dimensions, in addition to adding photos. Importing via CSV File: If you want to upload a huge amount of inventory, you can do this by importing a CSV file that gets added to Shopify in bulk. Identifying on Oberlo: You can connect your account to Oberlo to sync your inventory with Shopify. You May Like: Alternatives to Oberlo Step 5: App Installation You can download apps to enhance the functionality of different aspects of your business to enable faster growth and expansion. There are more than 2600 apps, out of which some are free and some are paid apps. You can choose the ones that fit your requirements. Step 6: Marketing Your Company Marketing is important to make your product visible to as many people, especially your target audience, as you can. An optimised marketing strategy will be able to drive customers to your store and assist in convincing them to make a purchase. You are now ready to sell on Shopify and boost the sales of your business. 8 Strategies to Sell on Shopify Integrate with an Email Marketing System Email marketing is a really efficient and cost-effective way to promote your products. If you sell on Shopify, you can implement email marketing campaigns through various dedicated platforms such as Mailchimp to generate leads and stir interest in your products. These platforms give you the ability to customise your emails with various themes, stickers and designs to make them stand out from the sea of generic promotional emails that customers receive on a daily basis. You can also schedule automatic emails and have different templates for each campaign. Strive Towards Retaining Customers If you sell on Shopify and want to sell your products, scouting for new customers is often more expensive and cumbersome than focusing on retaining existing customers. You can retain customers by putting in effort into minor details such as providing premium branded packaging, order tracking updates and stellar customer support. Research shows that just a 5% gain in customer retention can lead to a 75% gain in profits. So give your customers the same importance post-sale to achieve an enhanced customer experience and gain their trust and loyalty so they will think of you and your brand if they ever have similar requirements. Implement Cross-Selling Strategies Cross-selling is a means of focusing on the creation of a more robust network of revenue streams from a single order. To do this, you can offer extended warranties, suggest complementary products and offer discounts if a minimum order amount is reached. These tactics convince customers that they are getting a better deal so they are willing to spend more money. Utilise SEO Techniques Search Engine Optimization (SEO) is an age-old marketing technique that focuses on increasing the rank of various web pages on search engines such as Google and Yahoo. This is done through adjusting content according to SEO guidelines, adding relevant keywords and using backlinks to and from other pages so that your page ranks as close to the top of search results for those particular keywords as possible. This not only makes your pages more visible and increases traffic but also legitimizes your page in the eyes of potential customers. Write Attractive Product Descriptions While listing products to sell on Shopify, you need to add suitable and well-written descriptions of your products to convince customers that they need them in their lives. You can describe what it is, its use case scenarios, provide clear and accurate measurements of its dimensions, colour and size and what the aim was when creating it. This paired with high-resolution pictures of the product is a recipe for success. Utilise Coupon Marketing Strategies Coupons are another way to increase the hype and visibility of your products by making consumers feel that they are getting a steal of a deal. A consumer might not think of purchasing a product but if they see a coupon code that says 20% off, it’ll instantly make them reconsider because they are associating it with more value for their hard-earned money. They might even end up buying more items to capitalize on all the discounts they are receiving through coupons. Sell on Different Channels Retailers should never relegate themselves to selling on only one platform if they want to be successful. If you choose sell on multiple channels such as Shopify, Amazon, Flipkart and eBay, among others, you open your business to up to every customer that uses these platforms and may require what you are offering. Many customers also faithfully stick to one platform and if you are not visible to them on that platform, you have instantly lost an opportunity to make a sale. Keep your options open and sell on as many platforms as you can. Choose an eCommerce Fulfillment Company for Shopify Fulfillment as well to fulfill Amazon orders, fulfill Flipkart orders etc. Offer Upsizing Options on Orders Upsizing is a form of offering a better and more expensive version of a product that sellers have already shown interest in. For example, if a seller is browsing for an iPhone 12 and they see an iPhone 13 in the recommendations for not that much extra, they instantly start contemplating buying the better version because they can now compare the features and price with a single tap. This paired with discounts or coupons can instantly increase the volume and prices of each order. Of course, you need to upsize according to each customer and make sure that the product is not too out of their budget. Conclusion Opting to sell on Shopify is a goal for many eCommerce retailers and for good reason. It has a simple setup process and an easy to use interface that provides users with multiple features and benefits. However, it is easy to get caught up in trying to make your online shop as exclusive as possible by purchasing high-end themes and plugins and before you know it, the costs have skyrocketed and that is before Shopify takes a cut of each order you make. In order to get the best of both worlds, we suggest partnering with a 3PL company like WareIQ to enhance your Shopify selling experience, without breaking the bank. WareIQ is one of India’s leading and fastest-growing full-stack eCommerce fulfillment companies that offer a variety of services from same-day and next-day delivery, shipping badges, and RTO Shield, to state of the art technological solutions such as our custom WMS and our intuitive, well-designed app store. Our custom WMS offers seamless integrations with more than 20 online selling platforms including Snapdeal, Amazon, Flipkart, and much more. We can take care of your brand’s entire retail fulfillment requirements and ensure that you and your customers get the best order fulfillment in the country and have a hassle-free experience and raise satisfaction levels to new heights. You can learn more about Shopify order fulfillment here. Over 300 of the fastest-growing eCommerce brands such as The Man Company, Future Group, Kama Ayurveda and Wingreens Farms, already trust WareIQ with the fulfillment services of their companies, so they can focus entirely on core aspects of their businesses such as sales, marketing and R&D. You can also reap all these amazing benefits while stepping up your eCommerce game. We are tailored to every kind of business and offer the most competitive prices in the industry. Sign Up Now with WareIQ to take advantage of our superior fulfillment tech platform & accelerate the growth of your online business. Sell on Shopify Frequently Asked Questions (FAQs) Does Shopify take a portion of your revenue?Shopify does take a commission on each sale which is between 2.4% to 2.9% considering what plan you have chosen. If you use an external payment processing method, this reduces to between 0.5% to 2%. How much does it cost to sell on Shopify and become a Shopify seller?Shopify offers a free 14-day period which users don;t need to pay for. Once the plan runs its duration, users can choose between 1 of 3 available pricing plans. What items does Shopify not allow on its platform?if your products are smoking-related, you won't be able to sell on Shopify. The company y has a strict policy against the sale of cigarettes, tobacco, e-juices, e-cigarettes and any other smoking devices such as vaporizers and pipes. Can your Shopify account be integrated with WareIQ's WMS?Shopify can be integrated with WareIQ's WMS in a few simple steps. This enables users to consolidate their Shopify order and inventory level data with other selling platforms so that it can all be managed from one place. Can you use 3PL fulfillment companies to fulfill Shopify orders?Yes, Shopify allows users to partner with 3PL fulfillment companies like WareIQ to take care of their fulfillment requirements.

May 24, 2022

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