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Logistics Duties and Responsibilities in E-commerce

Mariyam Jameela

Written By
Mariyam Jameela

Published on June 25, 2025

• 7 min read

The e-commerce boom in India is changing the way we shop, with online retail sales expected to reach $120 billion by 2026, according to 2023 research by the India Brand Equity Foundation (IBEF). Behind every flawless delivery is a well-oiled logistics mechanism that ensures things move from warehouses to doorsteps. 

For Indian firms, understanding logistical roles and obligations in e-commerce is critical for meeting customer expectations and being competitive. This blog simplifies the major Logistics Duties and Responsibilities in e-commerce logistics, providing valuable insights for entrepreneurs, students, and small business owners around India. 

Let’s look at how logistics drives online commerce with clarity and real-world examples.

Table Of Contents
  1. What is E-commerce Logistics?
  2. Logistics Duties and Responsibilities in E-commerce
  3. How a Logistics Company Works in E-commerce?
  4. Why Logistics Duties Matter in E-commerce?
  5. Simplify Your E-commerce Logistics Using WareIQ's Solutions
  6. Conclusion
  7. Frequently Asked Questions

What is E-commerce Logistics?

E-commerce logistics entails planning, managing, and carrying out the transit and storage of items for online firms. It includes everything from product storage in warehouses to delivery to clients. Unlike traditional logistics, e-commerce logistics prioritises speed, accuracy, and customer happiness, as online customers anticipate timely deliveries and real-time updates.

E-commerce logistics in India are crucial due to the country’s huge territory and diverse customer base. Companies must negotiate densely populated cities like Mumbai, isolated villages in Assam, and everything in between. Logistics personnel manage inventory, process orders, arrange transportation, and handle refunds, ensuring that things arrive on time.

Logistics Duties and Responsibilities in E-commerce

Logistics in e-commerce is like the foundation of a thriving online store. Each activity is critical to ensuring efficient operations and client satisfaction. The following are the primary duties and responsibilities:

Inventory Management

Logistics staff manage stock levels to ensure that products are available without overstocking. They forecast demand, do frequent audits, and communicate with suppliers. For example, a Delhi-based fashion firm monitors inventory to ensure that popular kurtas do not run out during seasonal sales.

Order Processing

When a consumer puts in an order, logistics workers validate it, confirm product availability, and prepare it for shipment. This entails selecting things from the warehouse, carefully packing them, and making shipping labels. Accuracy is essential to avoid sending the incorrect goods to a customer in Bengaluru.

Transportation & Routes

Logistics teams plan the most efficient way to carry goods, selecting cost-effective carriers and optimising routes. They monitor shipments and guarantee compliance with regulations. For example, transporting electronics from a Gurugram facility to Chennai necessitates meticulous route planning to meet delivery schedules.

Warehouse and Storage

Warehouses keep things safe before they are dispatched. Logistics teams manage storage space, keep inventory records, and guarantee that commodities are safe. A Kolkata warehouse may hold spices, garments, and gadgets, each of which needs specific conditions to function properly.

Reverse Logistics

Reverse logistics is a crucial aspect of e-commerce. Teams evaluate returned items, inspect them for quality, and determine whether they may be replenished or require repairs. A consumer in Jaipur returns a damaged phone and relies on reverse logistics to ensure a smooth refund or replacement.

Customer Service Support

Consumer Service Support Logistics personnel frequently answer consumer enquiries concerning order status or delivery delays. They provide real-time tracking information and troubleshoot issues to ensure a great experience. A logistics crew, for example, may assist a customer in Pune in tracking down a delayed item during the rainy season.

These responsibilities combine to offer a flawless buying experience, from clicking “buy now” to receiving the product.

How a Logistics Company Works in E-commerce?

A logistics company serves as a reliable partner for e-commerce businesses, conducting the heavy lifting of supply chain duties. According to Statista, India’s logistics market is predicted to increase at a compound annual growth rate of 8.8% between 2024 and 2029, fuelled by e-commerce demand. Here’s how a logistics firm works:

  • Receiving and storing goods: Products come in the company’s warehouse and are checked, sorted, and stored. For example, a logistics company in Hyderabad could store mobile phones and sarees for an online marketplace.
  • Order Processing: When an order arrives, the logistics team selects the item, securely packs it, and labels it for shipment. They ensure that the right product reaches the buyer.
  • Transportation: The team decides on the best form of transportation (truck, bike, or plane) and plans routes accordingly. They track shipments to prevent delays, particularly for time-sensitive supplies to cities such as Ahmedabad.
  • Delivery: The logistics company manages last-mile delivery to ensure that things arrive at clients’ doorsteps. In rural locations such as Rajasthan, this may entail local couriers.
  • Returns Management: If a customer returns an item, the logistics crew will collect it, check it, and process it for restocking or disposal.

Technology plays an important part, with technologies such as warehouse management systems and real-time tracking that ensure efficiency. This technique allows e-commerce firms to focus on selling while logistics professionals handle delivery.

Why Logistics Duties Matter in E-commerce?

Logistics duties have a direct impact on an internet business’s success. Here’s why they’re important for Indian e-commerce.

  • Customer Satisfaction: Prompt and precise deliveries foster confidence. A consumer in Chennai expects to receive their item within days, not weeks.
  • Cost Efficiency: Smart inventory and transportation planning lowers costs, allowing small firms in Surat to compete with larger competitors.
  • Scalability: Efficient logistics enable firms to expand by handling more orders during peak sales periods such as Diwali without confusion.
  • Competitive Advantage: Offering same-day delivery or easy returns, as witnessed in major cities such as Delhi, draws repeat clients.

Poor logistics can cause delays, damaged goods, and exorbitant prices, pushing customers away. Strong logistics enable businesses to thrive in India’s fast-paced e-commerce industry.

Simplify Your E-commerce Logistics Using WareIQ’s Solutions

At WareIQ, we understand the challenges of e-commerce logistics in India. Our Y-Combinator-backed platform simplifies these duties, helping brands deliver faster and smarter. Whether you are a startup in Bengaluru or a growing brand in Mumbai, WareIQ’s tech-driven solutions make logistics hassle-free.

  • Nationwide Fulfilment: Store products in over 12 cities, reaching 27,000+ pin codes with quick delivery.
  • AI-Powered Inventory: Our Inventory LogIQ tool optimises stock levels, ensuring you never miss a sale or overstock.
  • Multi-Channel Management: Manage orders across Amazon, Flipkart, and your Shopify store from one dashboard.
  • Seamless Returns: Handle returns efficiently with automated processes, keeping customers happy.

With WareIQ, you can focus on growing your brand while we ensure every order reaches its destination on time.

Conclusion

Logistics tasks and obligations are at the heart of e-commerce in India, transforming internet purchases into delivered products. These activities, which range from inventory management to delivery coordination, ensure that customers keep returning. For Indian firms, understanding logistics results in lower costs, happier customers, and a stronger market presence. With systems like WareIQ, e-commerce businesses can simplify these tasks and concentrate on what they do best: selling amazing products. Whether you’re a small vendor or a large brand, efficient logistics are critical to success in India’s thriving online industry.

Frequently Asked Questions

What are the responsibilities of the logistics department in e-commerce?

To ensure flawless deliveries, the logistics department organises inventory, processes orders, plans transportation, controls warehousing, handles returns, and provides customer service support.

How does a logistics company operate in e-commerce?

A logistics company stores things, processes orders, arranges transportation, distributes goods, and handles returns while utilising technology for efficiency and tracking.

What is the purpose of a logistics company?

A logistics company prepares and executes the movement and storage of goods, ensuring that e-commerce businesses receive timely and cost-effective delivery.

What are the three main functions of logistics?

Inventory management, transportation, and warehousing are the three main operations that ensure products are delivered to customers efficiently.

What are the seven functions of logistics?

The seven functions are inventory management, order processing, transportation, warehousing, reverse logistics, customer service, and demand forecasting.

How do logistics businesses make money?

Logistics companies make money by charging fees for warehousing, transportation, order processing, and value-added services such as packaging and returns handling.

Supercharge your fulfilment with WareIQ now, contact our team.

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Mariyam Jameela
Author

Mariyam Jameela

Mariyam Jameela works as a content writer at WareIQ. With a proven track record of working with renowned brands such as GO Digit, Urban Ladder, Juspay, Hong's Kitchen, and many more. She actively contributes to the creation of blog posts centered on eCommerce operations, fulfillment, and shipping, in addition to providing insights on various strategies and techniques tailored for eCommerce sellers

Read all of Mariyam Jameela's Posts

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