P&L Playbook for eCommerce by ex-SUGAR & Raymond Leader

Ajio Diwali Sale 2025: Effective Inventory and Supply Chain Strategies for Sellers

Diwali celebrations have significantly changed in recent times. One of the most noticeable changes is the gifting aspect. Approximately 33% of people prefer to buy Diwali gifts for friends and family from the top e-commerce platforms. In fact, in 2024, online marketplaces sold goods worth Rs 55,000 crore in the first week itself. One of the prominent e-commerce platforms that drives this surge is Ajio. 

Ajio sellers are all excited for the upcoming Ajio Diwali sale, which is expected to start on October 27, 2025. This is not just another sale that occurs throughout the year; it is like a battlefield of supply chain execution. As a seller, if your logistics or inventory falters, you risk losing thousands of orders in a single week.

So, how to ensure that everything runs smoothly? Well, this article explores the strategies that will keep your supply chain agile, resilient, and profitable during the Ajio Diwali Sale.

Understanding the Ajio Supply Chain Framework

Ajio’s supply chain is an interconnected web designed for optimum speed and scale. During peak festive sales, this network gets stretched thin, which is why sellers need to align their own operations with Ajio’s ecosystem.

Supplier Network: Ajio has a large supplier network, comprising both local artisans and global brands. For proper stock availability, sellers must coordinate their procurement timelines to ensure timely replenishment of their stock.

Decentralised Warehousing: Ajio leverages regional fulfilment centres. Sellers who strategically place inventory near demand hotspots gain faster delivery windows through Ajio fulfilment centres.

Tech Backbone: The platform features robust automation and analytics, enabling smooth order processing and real-time stock updates.

Customer-First Approach: Ajio expects its sellers to meet the expectations for speed, accuracy, and hassle-free returns.

Sellers can thrive during the Ajio Diwali sale by adopting Ajio’s tech-driven and customer-centric philosophy.

Inventory Planning: Stocking Smart for Diwali Demand

Inventory planning during the Ajio Diwali sale is not just about stocking up products; it is about having the products that are in demand, based on the demand volumes. Mistakes here can lead to empty carts, delayed deliveries, or unsold stock piling up post-Diwali.

Demand Forecasting with Precision

  • Begin by analysing past data of the Diwali sale and spot trends in terms of what categories spiked, what products were stagnant and the volume fluctuations on each day.
  • Ajio search insights, Google Trends, and social media can help identify trending SKUs, such as festive wear, ethnic collections, footwear, and accessories.
  • Festivals, regional events, payday cycles, and even weather can impact product demand.

Buffer Stock Strategy: Don’t Get Caught Short

  • Maintaining a 10–15% buffer for fast-moving SKUs for categories such as ethnic wear and accessories, where demand can double overnight.
  • If production cycles are long, buffer stock becomes even more important.
  • Adjust the buffer based on real-time sales velocity during the first few days of the sale.

SKU Optimisation: Focus on Winners

  • Apply the 80/20 rule; the top 20% of SKUs often generate 80% of revenue.
  • Review past sales and remove SKUs with poor conversion or high returns.
  • Pair slower SKUs with hot sellers in combo offers to drive clearance.

Strategic Placement of Inventory

  • Place inventory in Ajio’s fulfilment centres closest to your top demand zones. This reduces delivery timelines and RTO rates.
  • Utilise geo-analytics to forecast demand across Tier 1, Tier 2, and Tier 3 cities. Festive demand is no longer metro-exclusive.

Automation and Replenishment Systems

  • Set reorder triggers in your OMS/WMS so that stock is replenished as soon as it reaches minimum thresholds.
  • Integrate systems with Ajio to prevent overselling or stock mismatches.

Agile Adjustments During the Sale

  • Monitor which SKUs are spiking unexpectedly.
  • Quickly replenish the stock of trending items in Ajio’s fulfilment centres.
  • If certain SKUs underperform, apply discounts mid-sale to avoid post-festive dead stock.

Returns-Ready Inventory Planning

  • Keep a portion of inventory aside to replace returned items quickly.
  • Ensure returned items are quality-checked and reintroduced into circulation fast.
  • Track high-return SKUs and adjust procurement for future sales.

Inventory planning is more than just bulk stocking; it’s about being data-led, agile, and customer-focused.

Logistics Excellence: Where Sellers Win or Lose

While discounts during the Ajio Diwali sale ensure that millions of shoppers are attracted, the delivery speed can be an important factor in determining whether they will return. It is here that smooth logistics can be a game-changer:

  • Route Optimisation: Sellers can utilise tools that factor in live traffic, distance, and fuel efficiency.
  • Last-Mile Reach: Partner with carriers covering Tier-2 and Tier-3 towns, where festive demand is exploding.
  • Flexible Shipping: Offer express options in metros and economical standard options for other regions.
  • Returns Handling: A strong reverse logistics process boosts trust and encourages larger orders.

How to Enhance Ajio Logistics?

Considering that Ajio logistics is one of the prominent driving factors, sellers who can optimise it are in for a huge advantage during the Ajio Diwali Sale.

Collaborate with Ajio-Approved Logistics Partners

Sellers need to choose reliable partners who have a proven track record of fulfilling festive demands. To take a notch higher, sellers can use dashboards for real-time order visibility and transparent updates.

Optimise Routes and Reduce Costs

Deployment of advanced logistics software to design efficient delivery routes is essential. Sellers can implement dynamic routing that can be adjusted in real-time depending on the traffic conditions.

Prioritise Real-Time Tracking and Communication

Tracking data can be integrated with customer support so that query resolution is faster. Customers should get accurate delivery timelines. 

Build a Seamless Returns System

Sellers have to communicate the return policies clearly so that there are no disputes from the customers. Collaboration with logistics partners ensures efficient reverse logistics, facilitating restocks and resale.

A seamless logistics chain results in faster deliveries and also helps in the reduction of order cancellations, thereby boosting seller ratings and visibility during the Ajio Diwali sale.

Supply Chain Optimisation Techniques

Sellers must optimise their supply chain processes to thrive during the Ajio Diwali Sale. Effective supply chain management of Ajio involves various techniques that enhance efficiency, reduce costs, and improve customer satisfaction. Below are some essential optimisation techniques that sellers should consider:

1. Warehouse Optimisation

Efficient warehouse management is crucial for quick order fulfilment. Sellers should organise their warehouses strategically to maximise space and improve picking efficiency.

  • Utilise Vertical Space: Implement shelving systems that effectively utilise vertical space, allowing for more stock without expanding the warehouse footprint.
  • Streamlined Picking Processes: Designate specific areas for high-demand items to reduce the time taken for picking and packing orders.

2. Order Fulfilment Automation

Automating order processing can significantly reduce errors and accelerate fulfilment times.

  • Implement Automated Systems: Use technology to automate order processing, from receiving orders to inventory updates and shipping notifications. This reduces manual errors and speeds up the entire process.
  • Integrate with Ajio Logistics: Ensure your automated systems are compatible with Ajio logistics partners for seamless order tracking and delivery.

3. Real-Time Tracking

Real-time tracking systems provide visibility into inventory levels and shipment statuses, which is crucial during the busy Ajio Diwali Sale.

  • Monitor Inventory Levels: Use tracking systems to monitor stock levels and reorder points, ensuring that popular items remain in stock.
  • Provide Accurate Delivery Estimates: Sellers can offer customers precise delivery timelines by tracking shipments in real-time, enhancing the shopping experience.

4. Flexible Shipping Options

Offering multiple shipping options can cater to different customer needs and preferences.

  • Express Delivery Services: Collaborate with Ajio logistics partners to provide express delivery services for customers who require quicker shipping.
  • Cost-Effective Solutions: Offer standard shipping options to balance speed with cost and ensure that all customer segments are catered to.

5. Robust Returns Management

An efficient returns management system is essential for handling the increased volume of returns during the Ajio Diwali Sale.

  • Streamlined Return Processes: Establish clear return policies and processes that make it easy for customers to return items, enhancing customer satisfaction and loyalty.
  • Reverse Logistics: Work with logistics partners to ensure that returned items are processed quickly and efficiently, allowing faster restocking and resale.

By implementing these supply chain optimisation techniques, sellers can effectively manage the complexities of the Ajio supply chain during the Diwali Sale.

Also check: Ajio Order Fulfillment With WareIQ

How Technology Gives Sellers A Competitive Edge?

When it comes to outpacing the competitors during the Ajio Diwali sale, technology can be a vital differentiator. It’s the sellers who leverage smart technology that manage to scale smoothly, delight customers, and outpace competitors.

Key Ways Technology Gives Sellers an Edge:

  • Real-time inventory sync prevents overselling and cancellations by updating stock instantly across Ajio and other marketplaces.
  • AI-powered demand forecasting helps predict Diwali spikes with accuracy, enabling sellers to stock best-sellers and avoid dead inventory.
  • An automated order management system (OMS) streamlines order processing and minimises errors. 
  • Smart logistics tracking provides customers with live ETAs and updates on their orders, thereby reducing customer queries and lowering RTO rates.
  • The analytics dashboard helps convert raw sales and logistics data into actionable insights, which enable sellers to adjust prices, discounts, and placement accordingly.

You may also like to read: Flipkart Diwali Sale Inventory Strategies

Importance of Ajio Logistics Partners

The Ajio Diwali Sale’s success heavily relies on the effectiveness of its logistics partners. These partnerships are crucial for ensuring timely deliveries and maintaining high customer satisfaction. Here are some key reasons why Ajio logistics partners are vital to the supply chain:

1. Efficient Last-Mile Delivery

Logistics partners are responsible for the last-mile delivery, which is critical during high-demand periods like the Ajio Diwali Sale. Reliable logistics partners ensure that orders are delivered promptly, enhancing customer satisfaction and loyalty.

2. Capacity Management

During peak sales events, logistics partners help manage increased order volumes effectively. They are equipped to handle the surge in orders, preventing delays and ensuring that products reach customers on time.

3. Route Optimisation

Logistics partners utilise advanced technology to optimise delivery routes. Optimising routes reduces transportation costs and improves delivery efficiency, essential during the busy sales period.

4. Real-Time Tracking

Providing real-time tracking updates is a key service offered by logistics partners. This feature allows customers to monitor their orders, reducing anxiety and improving their shopping experience.

5. Returns Management

Efficient returns management is crucial for maintaining customer satisfaction. Logistics partners facilitate easy returns, ensuring that the process is hassle-free for customers, which can lead to repeat business.

The role of Ajio logistics partners is indispensable for successfully executing the Ajio Diwali Sale. By leveraging these partnerships, sellers can ensure they meet customer expectations and capitalise on the lucrative opportunities presented during the Diwali Sale.

You may like to explore: Myntra Diwali Sale: Best Practices for Inventory Management

Why is WareIQ the Smart Fulfilment Partner for Your Ajio Marketplace Orders?

  • Connect Ajio and other marketplaces seamlessly with WareIQ’s fulfilment platform.
  • Position inventory closer to customers through smart placement in WareIQ FCs.
  • Sell across multiple channels using centrally stored inventory.
  • Boost Ajio sales with WareIQ’s lightning-fast fulfilment.
  • Minimise losses with RTO insurance and hassle-free returns management.

Explore Diwali Inventory Planning Playbook: Key Strategies for Sellers

Conclusion

The Ajio Diwali sale is not just another festival where sellers can gain massive success. It is quite a decisive time for the sellers, where they can prove their supply chain strength. Due to the discounts, orders are at an all-time high, and sellers must plan every phase of the sale accurately. Sellers who can align their operations with Ajio’s supply chain framework can move faster, deliver reliably, and earn customer trust when it matters most in a market where every second counts. Efficient supply chain strategies can transform missed opportunities into record-breaking festive sales.

Explore – Ajio Order Fulfillment With WareIQ

How can WareIQ help sellers optimise their supply chain for the Ajio Diwali Sale?

WareIQ can help sellers optimise their supply chain for the Ajio Diwali Sale by offering:

  • Access to a pan-India network of fulfilment centres for strategic inventory placement and faster deliveries
  • Automated order processing and fulfilment systems to handle the increased order volume efficiently
  • Real-time tracking and analytics to monitor supply chain performance and make informed decisions
  • Reliable logistics partners for last-mile delivery to ensure timely order fulfillment
  • Flexible shipping options for customers, including express delivery during peak demand periods

By leveraging WareIQ’s supply chain expertise and technology, sellers can streamline their operations and focus on driving sales during the Ajio Diwali Sale.

Also read: Meesho Maha Diwali Sale Fulfilment and Logistics tips

FAQs About Ajio Diwali Sale

When is the Ajio Diwali Sale scheduled to take place?

The Ajio Diwali Sale is expected to start on October 27, 2025. More than just a festive promotion, this sale is a high-stakes event for sellers often compared to a battlefield of supply chain execution. With thousands of orders at stake, any lapse in logistics or inventory can lead to major losses.

How can WareIQ help sellers optimize their supply chain and manage peak sales periods?

WareIQ can assist sellers by providing a comprehensive fulfilment solution with a pan-India network of fulfilment centres, smart inventory placement, and advanced automation tools. This enables sellers to optimise their supply chain operations, reduce delivery times, and efficiently handle the surge in orders during the peak sales period.

What kind of discounts and offers can customers expect during the Ajio Diwali Sale?

You can expect a flat 50% to 90% discount on products during the Ajio Diwali Sale. Additionally, IDFC and Federal bank cards will offer an extra 10% instant discount. New users can also avail of a flat Rs 500 discount using the coupon code “AJIONEW” on their first purchase.

How can sellers optimise their supply chain for the Ajio Diwali Sale?

Sellers can optimise their supply chain by implementing effective inventory management strategies, streamlining order fulfilment processes, enhancing logistics operations, and collaborating with reliable Ajio logistics partners. This includes demand forecasting, safety stock maintenance, warehouse optimisation, route optimisation, and real-time tracking.

What are the key benefits of partnering with Ajio logistics partners during the Diwali Sale?

Ajio logistics partners are crucial in ensuring efficient last-mile delivery, managing increased order volumes, optimising delivery routes, providing real-time tracking, and facilitating returns management. By leveraging these partnerships, sellers can enhance customer satisfaction and capitalise on the surge in demand during the Diwali Sale.

Are any additional cashback and coupon offers available during the Ajio Diwali Sale?

Yes, there are several additional offers available. Customers can get up to Rs. 500 cashback on minimum transactions of Rs. 1,000 using Paytm Wallet or MobikWik Wallet. Additionally, sellers can earn up to 8.09% cashback on Ajio shopping through platforms like Zingoy. Ajio also offers a “Coupon Quest” where users can use their Ajio Big coins to buy coupons and avail of further discounts.

What makes supply chain planning so critical for the upcoming Ajio Diwali Sale?

Festive sales often see a 25–30% surge in online orders compared to regular months. Without proper planning, sellers risk stockouts, delays, or high return rates, all of which can impact sales performance and seller ratings.

What are the best inventory management strategies for Ajio sellers during the Diwali season?

Maintain safety stock for fast-moving SKUs, prioritise top-selling categories, and automate replenishment. Multi-location storage in fulfilment centres close to regions where demand is high can also ensure faster delivery.

What logistics challenges do sellers face during the Ajio Diwali Sale?

Some issues that sellers face during a festive sale include delayed shipments due to high order volumes, last-mile delivery bottlenecks, and higher return-to-origin (RTO) rates.

Why is last-mile delivery so important during the Ajio Diwali Sale?

Customer expectations peak during festive sales. A single late delivery can reduce repeat business and negatively impact ratings. Faster last-mile fulfilment directly translates into better customer satisfaction.


Mariyam Jameela
Author

Mariyam Jameela

Mariyam Jameela works as a content writer at WareIQ. With a proven track record of working with renowned brands such as GO Digit, Urban Ladder, Juspay, Hong's Kitchen, and many more. She actively contributes to the creation of blog posts centered on eCommerce operations, fulfillment, and shipping, in addition to providing insights on various strategies and techniques tailored for eCommerce sellers

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