Blinkit Case Study: Exploring Blinkit’s Impact on the Market

Published on July 22, 2024

Last updated on January 7, 2025 • 12 min read

The rapid evolution of the e-commerce and logistics landscape has introduced new players and innovative models that significantly impact the market. One such noteworthy case is Blinkit, formerly known as Grofers. Blinkit has revolutionised the quick-commerce segment in India by offering rapid delivery services, transforming how consumers purchase groceries and daily essentials.

This case study explores Blinkit’s impact on the market, analyzing its logistics, franchise opportunities, revenue model, and strategic rebranding from Grofers to Blinkit. Understanding Blinkit’s journey provides valuable insights into the dynamics of the quick-commerce industry and highlights the innovative approaches that can lead to success in this competitive sector.

Table Of Contents

Introducing Blinkit Case Study
Process of Becoming a Blinkit Franchise
Cost Breakdown of Blinkit Franchise
What Is the Grofers Care Kit?
What Are the Components of the Grofers Care Kit?
Benefits of the Grofers Care Kit
What Is the Blinkit Revenue Model?
Conclusion
Frequently Asked Questions on Blinkit Case Study

Introducing Blinkit Case Study

Let’s break down the Blinkit Case study in detail for better understanding!

Company History and Background

Blinkit, formerly known as Grofers, was founded in 2013 by Albinder Dhindsa and Saurabh Kumar. Initially envisioned as an app-based grocery delivery platform, the company aimed to bridge the gap between local stores and customers seeking home delivery services. Over time, Grofers built a robust customer base, leveraging the growing appetite for convenience in India’s urban centres.

A major turning point came in 2022 when Zomato, a leading food delivery platform, acquired Blinkit for $568 million. This acquisition marked a strategic alignment between two major players in the on-demand delivery ecosystem. Zomato’s financial backing and technological expertise enabled Blinkit to scale its quick-commerce model further, solidifying its position as a pioneer in ultra-fast grocery delivery.

Recognising the evolving market dynamics and the increasing demand for faster delivery services, Grofers rebranded to Blinkit in 2021. This rebranding was not just a change of name but a strategic pivot towards ultra-fast delivery, promising groceries and daily essentials within 10 minutes. Blinkit’s operational model focuses on hyperlocal fulfilment centres, advanced inventory management systems, and a robust last-mile delivery network. These elements have enabled Blinkit to achieve unparalleled delivery speeds, setting a new benchmark in the quick-commerce industry.

By continually innovating and optimizing its logistics and service delivery, Blinkit has solidified its position as a market leader. It offers valuable lessons in agility and customer-centricity in the rapidly evolving e-commerce landscape.

Mission, Vision, and Branding

Blinkit’s mission is to revolutionise the quick-commerce space by offering ultra-fast, reliable delivery of daily essentials. Its vision encompasses creating a seamless shopping experience where customers can receive their groceries in under 10 minutes, setting a global benchmark for efficiency and convenience.

The rebranding from Grofers to Blinkit in 2021 was more than just a name change. It signified a commitment to speed and innovation. The new logo and tagline, “Blink and It’s Delivered,” emphasise this shift, reinforcing the brand’s focus on agility and customer satisfaction.

Blinkit’s Business Model and Financials

Blinkit’s business model revolves around three core revenue streams:

Delivery Fees: Customers pay delivery charges based on order value and location.
Subscription Services: Blinkit Plus offers perks like free delivery and exclusive discounts for a recurring fee.
Commissions from Partner Stores: Partner stores pay a percentage of sales made through Blinkit’s platform.

This multi-faceted model has propelled Blinkit’s revenue growth. Post-acquisition, the company’s valuation soared to $13 billion, showcasing its financial resilience and market leadership in the quick-commerce space.

Key Resources, Activities, and Technology

Blinkit’s success is built on its advanced technological infrastructure and strategic operational practices:

Hyperlocal Fulfilment Centres: Positioned in high-demand urban areas to minimise delivery time.
Advanced Inventory Management: Utilises AI and machine learning to optimise stock levels and predict demand.
Last-Mile Delivery Network: Employs a robust network of delivery agents equipped with real-time tracking tools to ensure efficiency.

These resources and activities, coupled with proprietary technology, allow Blinkit to maintain its promise of 10-minute deliveries.

Success Factors

Several key factors contribute to Blinkit’s success in the quick-commerce market:

Delivery Speed: Blinkit’s 10-minute delivery model is a game-changer, enhancing customer satisfaction.
Flexible Ordering: Customers can place small or large orders without restrictions, catering to various needs.
Strategic Marketing: Leveraging targeted campaigns and partnerships, Blinkit has strengthened its brand presence.
Customer-Centric Approach: Ensuring a seamless shopping experience through user-friendly apps and reliable service.

Competitor Analysis and Market Positioning

In the quick-commerce domain, Blinkit faces competition from players like Swiggy Instamart, Zepto, and BigBasket. However, Blinkit’s emphasis on ultra-fast delivery, coupled with Zomato’s backing, positions it as a leader in the segment.

Its competitive pricing, expansive hyperlocal network, and technology-driven operations provide a distinct edge over rivals.

Blinkit’s Future Plans and Strategic Initiatives

Looking ahead, Blinkit plans to expand its network of hyperlocal fulfilment centres, focusing on tier-2 and tier-3 cities to tap into untapped markets. Additionally, the company is exploring sustainable delivery options, such as electric vehicles, to reduce its carbon footprint.

Innovation remains at the forefront of Blinkit’s strategy, with potential plans to integrate AI-driven personalisation features into its app, enhancing the user experience further. These initiatives underscore Blinkit’s commitment to maintaining its leadership position while driving sustainable growth.

Process of Becoming a Blinkit Franchise

Becoming a Blinkit franchisee offers a lucrative opportunity to tap into the booming quick-commerce market. The process involves several steps designed to ensure alignment with Blinkit’s standards and operational efficiency.

1. Application Submission

Prospective franchisees start by applying through Blinkit’s official website. The application includes basic information about the applicant, proposed location, and initial investment capacity.

2. Initial Screening

Blinkit conducts a preliminary application review to assess the applicant’s suitability and the proposed location. This includes evaluating the market potential and the applicant’s financial stability.

3. Detailed Proposal

If the initial screening is successful, applicants must submit a detailed business proposal. This proposal should outline the business plan, including marketing strategies, projected revenues, and a clear understanding of Blinkit’s operational guidelines.

4. Site Inspection and Approval

Blinkit’s team thoroughly inspects the proposed location to ensure it meets the company’s standards. The location must be in a high-demand urban area with easy accessibility for both supply and delivery.

5. Agreement Signing and Training

Upon approval, franchisees sign a formal agreement with Blinkit. The agreement details the terms and conditions, including financial obligations, operational protocols, and branding guidelines. Franchisees and their staff undergo extensive training on Blinkit’s operational processes, technology platforms, and customer service standards.

6. Setup and Launch

The final step involves setting up the micro-fulfilment centre according to Blinkit’s specifications. This includes stocking the center with inventory, integrating the necessary technology, and finalizing logistics arrangements. Once the setup is complete, the franchise is ready to launch and start operations.

Cost Breakdown of Blinkit Franchise

Franchise Fee: The initial franchise fee can range from INR 5 lakh to INR 10 lakh, depending on the location and market potential.
Setup Costs: These include expenses for setting up the fulfilment centre, purchasing initial inventory, and integrating technology, typically ranging from INR 15 lakh to INR 25 lakh.
Operating Expenses: Ongoing costs such as rent, salaries, utilities, and maintenance vary based on the location and scale of operations.

What Is the Grofers Care Kit?

The Grofers Care Kit, now under Blinkit’s rebranding, is a comprehensive package designed to support grocery delivery partners and franchisees in maintaining high hygiene and safety standards. This initiative reflects Blinkit’s commitment to ensuring a safe and healthy environment for employees and customers, primarily due to increased health concerns due to the COVID-19 pandemic.

What Are the Components of the Grofers Care Kit?

1. Personal Protective Equipment (PPE)

The kit includes essential PPE such as masks, gloves, and face shields to protect delivery personnel and warehouse staff from potential health risks. These items are critical for minimising the spread of viruses and ensuring the safety of employees during their interactions with customers and inventory.

2. Sanitisation Supplies

To maintain cleanliness, the kit provides hand sanitisers, disinfectant sprays, and wipes. These supplies are used to regularly sanitise workstations, delivery vehicles, and grocery items, ensuring that all touchpoints are kept hygienic.

3. Health Monitoring Tools

The kit includes digital thermometers for staff temperature checks. Monitoring health metrics helps in the early detection of symptoms and prevents the spread of illness within the workforce.

4. Hygiene Protocols Guide

The kit includes a detailed guide outlining best practices for hygiene and safety. This guide contains instructions on proper handwashing techniques, mask usage, social distancing norms, and protocols for handling deliveries safely.

5. Customer Safety Communication

Materials for communicating safety measures to customers are also included. This might involve informational leaflets, stickers for packaging, and digital content to reassure customers about the safety protocols being followed.

6. Training Support

The kit is complemented by staff training sessions on effectively using the provided tools and supplies. This training ensures that every team member is well-versed in the necessary safety practices and can implement them efficiently.

You may also like to read: Cost-Effective Purchase Order Fulfillment Strategies for Blinkit Sellers

Benefits of the Grofers Care Kit

Enhanced Safety: By providing essential PPE and sanitisation supplies, Blinkit ensures a higher level of safety for its employees and customers.
Customer Trust: Visible adherence to safety protocols builds trust, reassuring customers that their groceries are handled with the utmost care.
Operational Continuity: Regular health monitoring and hygiene practices help maintain an uninterrupted supply chain by minimising the risk of infection among staff.

Therefore, the Grofers Care Kit plays a vital role in Blinkit’s operations. It reflects the company’s dedication to health and safety and helps maintain high standards of hygiene across all touchpoints in the delivery process.

What Is the Blinkit Revenue Model?

Blinkit’s revenue model is based on a combination of delivery fees, subscription services, and commissions from partner stores. The company charges a delivery fee for orders, which may vary depending on the order value and delivery location. Additionally, Blinkit offers a subscription service, Blinkit Plus, which provides customers with benefits such as free deliveries and exclusive discounts for a monthly or annual fee.

Partner stores pay Blinkit a commission on sales generated through the platform, creating a steady revenue stream. Blinkit’s innovative logistics and customer service approach has resulted in significant revenue growth, with the company continually expanding its market presence and customer base. This diversified revenue model ensures sustainable growth and profitability in the competitive quick-commerce sector.

Related read: Quick Commerce 101: Understanding the Basics and Benefits for Consumers and Businesses

Conclusion

In conclusion, Blinkit’s transformation from Grofers to a leading quick-commerce platform underscores the importance of agility and innovation in the e-commerce industry. By leveraging advanced logistics, strategic partnerships, and a customer-centric approach, Blinkit has successfully positioned itself as a market leader. The company’s focus on rapid delivery and operational efficiency has set new standards in the industry, making it a benchmark for other players in the quick-commerce space.

As Blinkit continues to expand and innovate, its impact on the market is likely to grow, offering valuable insights and lessons for businesses aiming to thrive in the fast-paced world of e-commerce.

Streamlining an e-commerce business is essential for success in today’s competitive market. WareIQ can help businesses achieve this by providing a comprehensive fulfilment platform that integrates inventory management, real-time analytics, and a nationwide network of fulfilment centres. This allows businesses to optimise their logistics, reduce delivery times, and enhance the overall customer experience, ultimately driving growth and profitability.

Frequently Asked Questions on Blinkit Case Study

What is Blinkit’s Net Worth in 2024?

In a surprising turn of events, Blinkit, acquired by Zomato in 2022 for $568 million, now boasts a staggering $13 billion valuation. This incredible growth represents a massive increase from Zomato’s initial 10% stake acquired in the previous year. Blinkit’s impressive performance has even outpaced competitors like Swiggy’s Instamart and Zepto, solidifying its position as a leader in the quick commerce space.

Why did Grofers change to Blinkit?

Grofers has rebranded itself as Blinkit to indicate its focus on India’s fast-growing, quick commerce space. The company now claims to be processing a million such orders every week across 12 cities.

What documents are required to become a Blinkit franchisee?

To become a Blinkit franchisee, you must apply with details about your background and financial capacity. Required documents typically include proof of identity, address, financial statements, and any relevant business licenses.

How does Blinkit ensure fast delivery?

Blinkit ensures fast delivery through its network of hyperlocal fulfilment centres, advanced inventory management systems, and a robust last-mile delivery network. These elements work together to minimise delivery times and enhance efficiency.

What are the benefits of subscribing to Blinkit Plus?

Blinkit Plus subscribers enjoy benefits such as free deliveries, exclusive discounts, and priority customer service. This subscription service provides added convenience and savings for regular Blinkit customers.

How did the rebranding from Grofers to Blinkit affect the company?

The rebranding from Grofers to Blinkit marked a strategic shift towards ultra-fast delivery services. It involved logistics and operational infrastructure enhancements, positioning Blinkit as a leader in the quick-commerce market and attracting a broader customer base.

What is the initial investment required for a Blinkit franchise?

The initial investment for a Blinkit franchise typically ranges between INR 10-20 lakhs. This includes costs for setting up the fulfilment centre, stocking inventory, and acquiring necessary equipment and technology.

How can WareIQ assist e-commerce businesses in streamlining their operations?

WareIQ can assist e-commerce businesses by offering a full-stack fulfilment solution that includes:
Advanced Inventory Management: Real-time tracking and automated replenishment to ensure optimal stock levels.
Nationwide Fulfillment Network: Access to strategically located warehouses for faster deliveries.
Seamless Integration: Compatibility with various e-commerce platforms to simplify operations.
Data-Driven Insights: Real-time analytics to enhance decision-making and operational efficiency.
By leveraging these services, businesses can streamline their processes, improve customer satisfaction, and stay competitive in the e-commerce market.

Supercharge your fulfilment with WareIQ now, contact our team.

Author

Mariyam Jameela

Mariyam Jameela works as a content writer at WareIQ. With a proven track record of working with renowned brands such as GO Digit, Urban Ladder, Juspay, Hong's Kitchen, and many more. She actively contributes to the creation of blog posts centered on eCommerce operations, fulfillment, and shipping, in addition to providing insights on various strategies and techniques tailored for eCommerce sellers

Read all of Mariyam Jameela's Posts

Flipkart Launching 100 Dark Stores for Quick Commerce

The festive season is synonymous with bustling markets and skyrocketing online orders, and Flipkart Launching 100 Dark Stores for Quick Commerce is a game-changer in this space.As a frontrunner in India's e-commerce industry, Flipkart’s decision to expand its swift commerce network with 100 dark stores for quick commerce is a bold step aimed at catering to the surging demand for faster deliveries.Let’s explore how this strategic move impacts businesses and what it signifies for the evolving quick commerce landscape. What Are Dark Stores and Why Are They Important? Dark stores are retail outlets that function exclusively as fulfilment centres for online orders. Unlike traditional brick-and-mortar stores, they do not cater to walk-in customers. Instead, they are optimised for order picking, packing, and swift dispatch. Key Features of Dark Stores: Strategic Locations: Positioned close to high-demand areas to reduce delivery time. Efficient Layouts: Designed for quick inventory access and streamlined operations. Technological Integration: Equipped with advanced inventory and order management systems. For businesses, dark stores ensure faster deliveries, reduced last-mile logistics costs, and improved customer satisfaction. Flipkart’s expansion into this model aligns perfectly with the growing consumer preference for same-day or next-day delivery. Flipkart’s Vision Behind Launching 100 Dark Stores Flipkart’s decision to launch 100 dark stores is driven by a commitment to enhance its quick commerce capabilities. These stores will serve as pivotal nodes in Flipkart’s supply chain, ensuring customers receive their orders within hours. The company aims to leverage these fulfilment centres to meet festive season demands and sustain a competitive edge against rivals like Amazon and Reliance’s JioMart. Strategic Goals: Faster Deliveries: Dark stores will enable hyperlocal deliveries, reducing delivery times significantly. Enhanced Customer Experience: Faster deliveries contribute to higher customer satisfaction and loyalty. Optimised Supply Chain: By decentralising inventory, Flipkart can manage demand fluctuations more effectively. Driving Festive Sales: The strategic timing of this expansion ensures Flipkart can handle the seasonal spike in orders efficiently, meeting customer expectations during this critical period. The Growing Demand for Quick Commerce The quick commerce market in India has witnessed exponential growth in recent years. According to a recent report, the sector is projected to grow at a compound annual growth rate (CAGR) of 17% between 2023 and 2027. Factors such as increased internet penetration, smartphone usage, and changing consumer behaviour have fuelled this trend. Key Drivers: Urbanisation: Growing urban centres demand faster, more reliable delivery options. Busy Lifestyles: Modern consumers prioritise convenience, valuing quick access to essentials. Competitive Pricing: Attractive discounts and offers make quick commerce platforms appealing. Tech-Savvy Consumers: With a growing population of digital natives, the demand for seamless e-commerce experiences continues to rise. Flipkart’s entry into the dark store model underscores its commitment to tapping into this lucrative market. How Flipkart’s Dark Stores Work? The 100 dark stores for quick commerce will operate as micro-fulfilment centres, handling orders for specific localities. Here’s how they function: Order Placement: Customers place orders through Flipkart’s app or website. Inventory Check: The system identifies the nearest dark store with the required items in stock. Order Fulfilment: Staff pick, pack, and dispatch orders within minutes. Last-Mile Delivery: Dedicated delivery personnel ensure orders reach customers promptly. This model ensures faster turnaround times and reduces logistical inefficiencies. Additional Advantages: Eco-Friendly Deliveries: By minimising the distance travelled for deliveries, dark stores contribute to reduced carbon emissions. Customisation Opportunities: Flipkart can use these stores to trial localised product offerings based on regional demand. Benefits for Businesses and Customers Flipkart’s 100 Dart stores for quick commerce benefits for businesses as well as customers as follows: For Businesses: Cost Efficiency: Centralised inventory reduces warehousing and logistics costs. Scalability: Dark stores can be scaled up or down based on demand. Real-Time Analytics: Data-driven insights into consumer preferences and buying patterns. Festive Readiness: Businesses can leverage dark stores to meet the high demand during peak seasons without compromising on delivery speed. For Customers: Convenience: Access to a wide range of products delivered within hours. Reliability: Consistent and timely deliveries, even during peak seasons. Personalization: Hyperlocal focus enables tailored offerings. Improved Festive Shopping Experience: Customers can shop for last-minute gifts and essentials with the assurance of timely delivery. Challenges and Flipkart’s Strategies to Overcome Them Despite the benefits, implementing a dark store model comes with challenges: 1. Inventory Management: Dark stores require precise inventory management to prevent stockouts and overstocking. Solution: Flipkart leverages advanced AI-based tools to optimise inventory levels. 2. Operational Costs: Setting up and maintaining dark stores can be expensive. Solution: Flipkart’s economies of scale and technological expertise help minimise costs. 3. Workforce Management: Efficient operations depend on skilled staff. Solution: Comprehensive training programmes for store personnel ensure seamless operations. 4. Last-Mile Delivery Challenges: Timely delivery in congested urban areas can be tricky. Solution: Flipkart employs robust route optimisation tools and a dedicated fleet to ensure smooth last-mile delivery. Suggested read: Top 11 Quick Commerce Companies in India Industry Impact and Competitive Landscape Flipkart’s bold move intensifies competition in the e-commerce space. Rivals like Amazon and JioMart are also exploring similar models to stay relevant. According to a statistical study, India’s e-commerce market is expected to exceed $120 billion by 2026, and quick commerce is set to play a significant role in this growth. Key Competitors: Amazon: Already experimenting with micro-fulfilment centres for faster deliveries. JioMart: Leveraging Reliance’s retail network for hyperlocal deliveries. Zepto: A dedicated quick commerce player focused on ultra-fast grocery deliveries. Swiggy Instamart and Blinkit: Dominating the quick grocery delivery segment with innovative service models. Flipkart’s focus on scaling operations during the festive season positions it as a strong contender in this dynamic market. Also check - Flipkart's Seller Protection Fund (SPF) Policy Guide for 2025 WareIQ: Redefining E-Commerce Fulfilment Regarding multi-channel fulfilment solutions, WareIQ stands out as a trusted partner for businesses of all sizes. Y-Combinator-backed eCommerce full-stack platform offering multi-channel fulfilment across D2C, Marketplaces, Quick Commerce, and B2B (General Trade & Modern Trade). Why Choose WareIQ? Pan-India Network: We operate a vast network of Seller Flex and FAssured complaint centres in over 12 cities, ensuring efficient last-mile delivery across more than 27,000 pin codes. Multi-Channel Fulfilment Platform: With plug-and-play integrations for major marketplaces like Amazon, Flipkart, and Myntra and D2C platforms such as Shopify and Magento, our platform supports seamless fulfilment across distributors and flagship stores. Advanced analytics capabilities help assess operational performance effectively. AI-Led Inventory Management: Our Inventory LogIQ solution minimises stockouts and automates replenishment, ensuring optimal inventory levels. Tech-Enabled Returns Management: We provide a sophisticated returns quality control solution that captures and stores media evidence of returned products, helping eliminate marketplace claim rejections. Comprehensive Seller Support: Benefit from dedicated account management, assistance with APOB/PPOB registrations, GST registration, and verification processes for NDR & COD. For businesses looking to scale their operations and enhance customer satisfaction, WareIQ offers a reliable, tech-driven solution. Learn more at WareIQ’s website. Suggested read: Flipkart’s New Rate Policy: Tips for E-commerce Sellers Summing Up Flipkart launching 100 dark stores for quick commerce is a testament to the company’s innovative approach to e-commerce. Flipkart aims to set a new benchmark in the quick commerce sector by focusing on speed, efficiency, and customer-centricity.As the festive season unfolds, businesses and consumers alike can look forward to seamless, lightning-fast deliveries. In the rapidly evolving e-commerce landscape, Flipkart’s bold move serves as a powerful reminder of the importance of adaptability and innovation. FAQs on Flipkart Launching 100 Dark Stores for Quick Commerce What is the purpose of Flipkart launching 100 dark stores for quick commerce?Flipkart is launching 100 dark stores for quick commerce to enhance delivery speed and customer experience. These stores act as micro-fulfilment centres, ensuring faster deliveries and improved supply chain efficiency.How will the 100 dark stores for quick commerce benefit Flipkart customers?The 100 dark stores for quick commerce will enable hyperlocal deliveries, allowing Flipkart to fulfil orders within hours. This ensures convenience and timely service, especially during the festive season.What products will Flipkart’s dark stores for quick commerce handle?Flipkart’s 100 dark stores for quick commerce will cater to a wide range of products, including groceries, daily essentials, and other high-demand items. These stores are designed for efficient and rapid fulfilment.How does Flipkart's dark store model impact its supply chain?By launching 100 dark stores for quick commerce, Flipkart decentralises inventory, reducing last-mile delivery time and operational costs. This model optimises supply chain efficiency and meets rising consumer expectations.Why is Flipkart focusing on quick commerce during the festive season?The festive season sees a surge in online shopping. With 100 dark stores for quick commerce, Flipkart aims to handle increased demand, ensuring timely deliveries and a superior customer experience.

February 04, 2025

Difference Between Excise Duty and Custom Duty: A Comprehensive Comparison

Excise and customs duties are two important forms of taxation in a country. One is related to internal trade, while the latter is associated with international trade. They play a key role in regulating trade and revenue generation for a country. However, the distinction between them is often misunderstood. Knowing the difference between excise duty and custom duty is imperative. It helps businesses remain compliant with tax laws, manage costs effectively, and align their operations with regulatory requirements. What is Excise Duty? Excise duty is a tax applicable to manufacturing, selling, or consuming specific products and services within a country. Excise duty is in the purview of end consumers. Instead, manufacturers and respective service providers are bound to pay it. However, it can impact end consumers through product price increases. Alcoholic products, fuel, tobacco, wine, and gambling services typically come under excise duty. The government uses the tax accrued to fund various public services and projects, underscoring the importance of excise duty. When it comes to the rules and regulations, each country can have its own. What is Custom Duty? You might be familiar with tariffs or import duties. That’s exactly the customs duty, which relates to foreign trade mostly. It is the tax levied on goods or services imported into a country by an industry or an individual. Every country will have its own rules for customs duty designed to regulate international trade, protect domestic industries, and generate revenue for the government. Ultimately, the importance of custom duty also lies in funding the government to develop public projects and services in a country. Difference Between Excise Duty and Custom Duty AspectExcise DutyCustoms DutyDefinitionTax imposed on the production or sale of goods within a country.Tax levied on goods imported into a country.ScopeApplicable to goods manufactured and sold domestically.Applicable to goods entering the country through import.Point of LevyCharged at the manufacturing or production stage.Charged at the point of entry at customs checkpoints.PurposeTo generate revenue and regulate domestic industries.To generate revenue, protect local industries, and manage trade policies.Collection AuthorityCollected by government agencies from manufacturers or producers.Collected by customs authorities from importers.Calculation BasisIt can be ad valorem (percentage of value), specific (fixed amount per unit), or compound.Based on customs valuation, duty rates, and international trade agreements.Goods AffectedApplicable to domestically produced goods and services.Applicable only to imported goods.Rate DeterminantsRates depend on the type of goods or services.Rates depend on HSN codes, the origin of goods, and trade agreements.Additional ChargesMay include excise cess, surcharge, or other levies.It may include anti-dumping duties, countervailing duties, or safeguard measures.Exemptions/RebatesExemptions or rebates may apply to essential goods, exports, or specific industries.Exemptions may apply under free trade agreements or special economic zones.Compliance ResponsibilityManufacturers, producers, and service providers must comply with excise regulations.Importers must declare goods and comply with customs procedures.Impact on PricingInfluences the cost of domestically produced goods and services.Directly affects the cost of imported goods.Effect on International TradeDoes not usually impact international trade directly.Impacts trade by influencing import costs and promoting protectionist measures.Documentation RequiredExcise registration, invoices, and tax returns.Import/export documentation, bill of entry, and customs declarations.Refund ProvisionsRefunds may be available for exports or under special schemes.Refunds may be available for overpaid duties or under certain trade agreements. Importance of Excise Duty vs Custom Duty We must understand that the objectives of custom duty and excise duty are not just about taxation. They have a lot to contribute towards a country's economic and social development. FactorImportance of Excise DutyImportance of Custom DutyRevenue GenerationRaises funds from goods produced domestically.Generates revenue from imported goods.Support for IndustriesIt helps local industries by regulating domestic production.Protects domestic industries by taxing imports.Control on GoodsRegulates harmful or luxury goods like tobacco and alcohol.Ensures quality and legality of imported goods.Economic StabilityIt helps manage inflation by taxing non-essential domestic goods.Balances trade by controlling import costs.Public Services FundingFunds government programs like education and healthcare.Supports border security and trade infrastructure.Environmental ImpactDiscourages production of harmful goods through higher taxes.Discourages import of environmentally damaging goods.Trade PolicyLimited direct impact but influences domestic markets.Implements trade policies like tariffs and free trade agreements. Types of Excise Duty & Calculation There are different types of Excise duties based on their application and purpose. Basic Excise Duty: A standard duty applied to most goods manufactured within the country. For example, excise duty on the production of smartphones. Special Excise Duty: An additional duty imposed on specific goods, often for regulatory or revenue purposes. For example, on tobacco products. Additional Excise Duty: Charged on items such as luxury goods or non-essential commodities. For example, additional excise duty on high-end cars. Education Cess on Excise Duty: A small percentage of the excise duty is added to fund educational programs and initiatives, for example, on electronics. National Calamity Contingent Duty (NCCD): A duty levied to support disaster relief and rehabilitation efforts. NCCD imposed for funding rehabilitation in disaster-affected regions. Calculating Excise Duty Excise duty is calculated based on the value or quantity of goods manufactured within a country. It involves specific formulas and depends on the type of goods, their classification, and applicable tax rates. Ad Valorem Basis Excise duty is calculated as a percentage of the assessable value of goods. Formula: Excise Duty = Assessable Value × Applicable Excise Duty Rate Example: If the assessable value of a product is ₹1,000 and the excise duty rate is 10%, the duty is ₹100. Specific Basis A fixed amount is charged per unit of goods, regardless of their value. Formula: Excise Duty = Quantity Produced × Duty Per Unit Example: If the duty is ₹5 per litre and 1,000 litres are produced, the excise duty is ₹5,000. Compound Basis A combination of ad valorem and specific rates is applied. Formula: Excise Duty = (Assessable Value × Rate) + (Quantity × Fixed Duty) Types of Custom Duty & Calculation Basic Customs Duty: The standard tax imposed on goods imported into a country, calculated based on their value. Example: Duty on imported electronic devices. Countervailing Duty (CVD): Aimed at neutralising subsidies provided by the exporting country, this duty ensures fair competition for domestic industries. Example: CVD on imported subsidised steel. Special Additional Duty (SAD): An extra layer of tax added to specific imported goods to maintain balance in domestic markets. Example: SAD on luxury items like premium watches. Anti-Dumping Duty: Enforced to prevent imported goods from being sold at unfairly low prices that undercut local businesses. Example: Anti-dumping duty on underpriced imported steel. Safeguard Duty: A temporary measure to protect domestic industries from a sudden surge in imports. Example: Safeguard duty on agricultural imports during high domestic production. Preferential Duty: Lower or waived duties applied to imports from countries under special trade agreements. Example: Reduced tariffs on goods from free trade partners. Protective Duty: Designed to support emerging domestic industries by discouraging foreign competition. Example: Duty on imported solar panels to boost local manufacturing. Education Cess: An additional charge on customs duties allocated to funding educational initiatives. Example: Cess applied to imported educational materials. Integrated Goods and Services Tax (IGST): A unified tax replacing multiple levies, applicable on imported goods. Example: IGST on machinery brought into the country. How to Calculate Custom Duty? Customs duty is calculated based on the assessable value of imported goods and the applicable duty rates. Here's the process: Determine the Assessable Value The assessable value includes: Cost of Goods (FOB Value): Price paid for the goods. Freight Charges: Cost to transport goods to the importing country. Insurance Charges: Cost of insuring the goods during transit. Assessable Value = FOB Value + Freight + Insurance Apply Basic Customs Duty (BCD) Calculate the duty using the assessable value and the BCD rate. Basic Customs Duty = Assessable Value × BCD Rate Add Additional Duties Include applicable duties such as: Countervailing Duty (CVD): Levied to offset subsidies. Special Additional Duty (SAD): Imposed on specific goods. Anti-Dumping or Safeguard Duty: Applied in specific scenarios. Calculate Integrated Goods and Services Tax (IGST) IGST is calculated on the total of assessable value, BCD, and other duties.IGST = (Assessable Value + BCD + Other Duties) × IGST Rate Add Other Charges Include charges like Education Cess or specific duties based on the nature of the goods. Calculation FOB Value: ₹1,00,000 Freight: ₹10,000 Insurance: ₹5,000 BCD Rate: 10% IGST Rate: 18% Assessable Value = ₹1,00,000 + ₹10,000 + ₹5,000 = ₹1,15,000BCD = ₹1,15,000 × 10% = ₹11,500IGST = (₹1,15,000 + ₹11,500) × 18% = ₹22,770Total Customs Duty = ₹11,500 + ₹22,770 = ₹34,270 Customs duty calculations can vary based on agreements, exemptions, and special duties. You must always refer to current tariffs and rules prevailing in a country. Related read: Import Duties and Customs Clearance in India for International Brands WareIQ: Powering Fulfillment and Shipping for eCommerce Growth WareIQ is a Y-Combinator-backed eCommerce full-stack platform offering multi-channel fulfilment for D2C, marketplaces, quick commerce, and B2B businesses. The Advantage of WareIQ Pan-India Fulfillment Network: Seller Flex and FAssured compliant centres across 12+ cities with last-mile delivery to 27,000+ pin codes. Tech-Enabled Solutions: AI-led inventory planning, plug-and-play integrations for multi-channel fulfilment, and returns QC to eliminate marketplace claims rejections. Quick Commerce Support: Regional inventory placement and timely dispatch to platforms like Blinkit, Zepto, and Instamart. Premium Seller Enablement: Rapid marketplace launches with operational and compliance support for cataloguing, GST registration, and APOB approvals. Smart Shipping: Minimized RTOs, precise delivery options, and branded tracking for an enhanced customer experience. With WareIQ, businesses can streamline operations, reduce costs, and scale efficiently in the competitive eCommerce landscape. Closure Exploring the difference between excise duty and custom duty is non-negotiable for businesses. But managing them efficiently is equally important. B2B companies, particularly manufacturers and importers, should invest in robust compliance tools and partner with reliable logistics providers to streamline tax processes. Allow for regular audits and stay updated on regulatory changes to prevent penalties and optimise cost management. Onboarding expert advice promises your operations to align with tax laws. After all, sustainable growth in a competitive marketplace is the need of hour. Suggested read: Vendor vs Supplier Key Differences and Their Impact on Supply Chain Management FAQs What is the custom duty rate in India?The peak customs duty rate in India is currently around 10%, representing the highest basic duty applied to the majority of imported goods. Additionally, a Social Welfare Surcharge of 10% is levied on the value of goods. It further contributes to the overall import cost for businesses.What are the types of customs duty in GST?At present, under GST in India, some customs duties are included in IGST. They are Countervailing Duty (CVD) and Special Additional Duty (SAD). However, Basic Customs Duty (BCD), Anti-Dumping Duty, and Safeguard Duty remain separate and are still applied on imports.What is the primary difference between excise duty and customs duty?The primary difference is that excise duty is a tax on goods manufactured within a country, while customs duty is a tax on goods imported into a country from abroad.Is GST applicable on customs duty?Yes, GST is applicable on customs duty in the form of Integrated Goods and Services Tax (IGST).

February 03, 2025

Commercial Invoice: Importance, Components, and Best Practices [2025]

A commercial invoice is a legally binding international trade document facilitating smooth imports and exports. The importance of the document can’t be overemphasized. From facilitating regulatory compliance and smooth trade to resolving legal disputes, a commercial invoice has a much more significant role than apparent. While a seller must prioritize preparing a comprehensive commercial invoice, a buyer must insist on obtaining it. Knowing the various components, detailed role, format, etc., is imperative. What is a Commercial Invoice? A commercial invoice is a legal document related to a transaction of goods between sellers and buyers. It is prominently used in international transactions for customs clearance and calculating duties. A commercial invoice for export and import contains all details relevant to a global transaction, including the description of goods, quantity, cost, terms of payment, and shipping-related info. A proforma invoice is provided to the buyer beforehand as an estimate to outline the terms before finalising a sale. In contrast, a commercial invoice is the definitive document once the sale is completed. It is generated when the shipment is ready for delivery or has been delivered. When is it Required? While a commercial invoice is required in many scenarios, it is crucial in international trade. Whenever you’re exporting goods to a foreign country, you need to prepare a commercial invoice for the buyer. If you’re importing goods into your country, the supplier will provide the document. At the time of cross-border shipment, goods need customs clearance. Whether it is sea freight, air or road freight, your goods can’t pass through borders without customs clearance. A proper commercial invoice for export and import is necessary for hassle-less clearance. Any irregularities can lead to delay, penalty or even seizure of goods. In the case of financial record keeping and legal disputes, a commercial invoice is an important part of the documentation. It can resolve any false claims for all the parties involved. Components of a Commercial Invoice The main components of a commercial invoice format are: Details of the goods in the shipment: Quantity Weight Value of goods Information related to the buyer and seller of goods including name, address, tax information, and contact details. Mode of payment and delivery of goods. Country of origin Mode of transport. Destination country, export route. IEC Code and GSTIN (Tax ID and exporter’s registration ID) Related information to obey legal and regulatory compliance. Role of a Commercial Invoice A commercial invoice contains essential information about goods and pricing terms. However, it also has a significant role in enforcing and safeguarding the interests of all stakeholders. Proof of Transaction Foremost, a commercial invoice is proof of a transaction between a seller and buyer. It is formatted to be a legally enforceable document, divulging all information related to a sale's quantity, cost, and conditions. It can be effectively used to resolve any disputes or legal lawsuits. Documentation Commercial invoices in shipping are an integral part of the documentation in import and export transactions, containing every relevant detail. Customs Clearance When importing goods into a country, obtaining customs clearance is impossible without a proper commercial invoice in shipping. Your goods may be delayed, fined, or even seized if this document is ambiguous. On the other hand, it allows them to check the contents of the shipment, and calculate duty and taxes as per the local laws and regulations. Proof of Payment At its simplest, a commercial invoice is the proof of payment between a seller and buyer. A buyer must keep it until the relevance of a transaction is no longer helpful. Sellers can also use it to remind buyers about payment dues, facilitating smooth customer relationships. Regulatory Compliance When goods are under domestic transportation or crossing borders, they must follow specific trade laws and regulations. In the case of international shipments, foreign trade laws and regulations could involve many nuances. A commercial invoice, in both instances, contains all the information related to regulatory compliance. It assures authorities that trade is happening lawfully and procedurally. Fraud Protection By virtue of having every transaction detail on record, commercial invoices prevent misunderstandings and fraudulent claims by all stakeholders involved. Whether it is about the type, cost, or condition of goods or a change of transaction, there’s always reliable, documented information to serve as insurance against false claims. Suggested read: Return Fraud Prevention A Commercial Invoice Format A well-structured commercial invoice in shipping is essential for smooth business operations, especially in international trade. Here’s what a sample commercial invoice format should include: Header Section Company Name and Logo: Clearly display your business identity. Invoice Title: Label the document as "Commercial Invoice." Invoice Number: Assign a unique reference number for easy tracking. Date: Include the date the invoice is issued. Seller and Buyer Details Exporter Information: Include the name, address, and contact details of the seller/exporter. Importer Information: Provide the buyer’s details, including their full name, address, and contact information. Tax Identification Numbers: Add relevant tax IDs (if required). Shipment Details Consignee Information: Mention the recipient of the goods if different from the buyer. Shipping Method: State the mode of transport (air, sea, road, or rail). Port of Loading and Discharge: Specify the origin and destination ports. Delivery Terms: Include Incoterms (e.g., FOB, CIF, EXW) to define responsibilities. Description of Goods Item Details: Provide a detailed description of the goods, including quantity, weight, and unit price. HS Code: Include the Harmonized System Code for customs classification. Total Value: State the total value of the goods in the agreed currency. Payment Terms Payment Method: Specify the agreed method of payment (e.g., bank transfer, letter of credit). Due Date: Mention the payment deadline, if applicable. Additional Information Reference Numbers: Include purchase order or contract numbers, if relevant. Declaration Statement: Add a statement certifying the accuracy of the information provided. Signature: Include the exporter’s signature for authenticity. Footer Section Company Footer Details: Provide contact details, company registration number, and any disclaimers or terms. Bank Information: If payment is pending, include bank account details for remittance. Difference Between Commercial Invoice and Tax Invoice AspectCommercial InvoiceTax InvoicePurposeUsed for recording sales, mainly in international trade.Used for documenting tax-related transactions.UsageThis is for customs clearance and export/import processes.For domestic transactions and tax compliance.Details IncludedBuyer and seller info, goods description, and price.Includes tax details, buyer and seller info, and invoice number.Tax InformationDoes not show a tax breakdown.Specifies taxes charged and tax rates.Legal RequirementRequired for customs and international shipping.Required by tax authorities to ensure compliance.Record-KeepingTracks sales and inventory for accounting.Maintains tax records and helps claim input tax credits.ApplicabilityPrimarily for international transactions.Mainly for domestic transactions with taxes.ComplianceMeets trade regulations.Ensures adherence to tax laws. Best Practices to Follow Following the best practices to create a commercial invoice for export and import is non-negotiable. Remember the below aspects, when creating the document. Maintain Accuracy: When creating a commercial invoice, double-check all details, including product descriptions, quantities, and prices. Match the information with purchase orders and shipping documents to avoid discrepancies. Use Clear and Consistent Formatting: Keep the layout simple and professional to make a commercial invoice readable. Use consistent fonts, spacing, and alignment to make the document look polished. Include Complete Information: Provide all necessary details, including buyer and seller information, shipping terms, and payment details. A Harmonized System (HS) code for customs classification must be distinct. Align with Regulatory Requirements: Ensure the invoice complies with the laws and regulations of the exporting and importing countries. Include any mandatory declarations, tax IDs, and certifications required for customs clearance. Specify Delivery and Payment Terms: Clearly outline Incoterms to define the responsibilities of buyers and sellers. Include payment terms and due dates to avoid misunderstandings. Use Technology: Use invoicing software to automate the process and minimise errors. Save and share digital copies in universally accepted formats like PDF. Maintain Professionalism: Use your company’s logo and branding to reflect your identity. Ensure the document is free of typos and grammatical errors. Provide Contact Information: Include contact details for the buyer and seller to facilitate communication. Add customer service or support information also. Retain Records: Keep copies of all commercial invoices for tax filing, audits, and future reference. Organise invoices systematically to streamline your accounting processes. Stay Updated: Regularly review and update your commercial invoice template to comply with changing regulations. Stay informed about the latest trade requirements and industry standards. Also check - WareIQ Standard Operating Procedure for Inventory Management Excellence WareIQ: Redefining Fulfillment and Shipping WareIQ is a Y-Combinator-backed eCommerce platform offering end-to-end fulfilment solutions across D2C, marketplaces, and B2B channels. With a pan-India network of fulfilment centres in 12+ cities, WareIQ ensures seamless operations. We provide compliance with Seller Flex, FAssured, and other marketplace requirements. Our platform integrates with marketplaces (Amazon, Flipkart), D2C platforms (Shopify, Magento), and ERPs, enabling multi-channel fulfilment and AI-led inventory management to reduce stockouts. WareIQ’s innovative shipping solutions minimise RTOs and provide next-day delivery options. All this in a cost-effective and reliable manner. Simplify your eCommerce logistics with WareIQ’s tech-driven solutions for inventory planning, returns management, and seller enablement. It is tailored to elevate your business. Conclusion A well-prepared commercial invoice does more than ensure regulatory compliance; it streamlines trade transactions by fostering trust and transparency. Beyond the basics, consider integrating digital solutions like blockchain-based invoicing for added security and traceability in international trade. Automating invoicing processes with AI tools can reduce human error and speed up operations. A focus on innovation in invoicing improves efficiency. However, it also strengthens partnerships and enhances customer satisfaction in an increasingly competitive global marketplace. FAQs What is the difference between a commercial invoice and a tax invoice?A commercial invoice is a seller's bill detailing the value of imported goods for customers. A tax invoice specifies the amount charged for goods or services issued by registered dealers or service tax providers for tax purposes.What is a commercial invoice for customs?A commercial invoice for customs is a legal document proving a sale transaction between a buyer and seller. It is used for customs clearance and helps assess duties and taxes payable on imported goods.What is the need for a commercial invoice?A general commercial invoice is important for customs clearance. It acts as proof of transaction and supports financial accounting. By documenting key details of the sale, it ensures compliance with trade laws and protects against fraud.Who issues a commercial invoice?A commercial invoice is issued by the seller or exporter of goods. The end consumer can use it as an evidence document for future reference.

January 31, 2025