Meesho Seller Registration: Strategies and Benefits to Achieve Success in 2024 

The Indian e-commerce landscape is witnessing an unprecedented surge, offering vast opportunities for sellers to capitalise on various platforms. Meesho, a standout player in this realm, has rapidly gained traction among entrepreneurs, particularly those from tier 2 and 3 cities. In 2023 alone, Meesho reported a remarkable increase in seller registrations, with approximately 700,000 new sellers joining its ecosystem, contributing to over 1.5 million active sellers. This growth is supported by a staggering customer base of over 140 million users.

One of the key factors driving this momentum is Meesho’s unique selling proposition: a zero-commission model that allows sellers to retain the entirety of their profits. Unlike traditional e-commerce platforms that typically charge commission rates ranging from 5% to 20%, Meesho’s commission structure is designed to empower sellers, particularly small and medium enterprises (SMEs). Additionally, sellers on Meesho benefit from a transparent fee structure, with no hidden charges or penalties for order cancellations, creating a stress-free selling environment.

Moreover, Meesho’s logistics support and secure payment system, which ensures that sellers receive their payments within seven days of order delivery, further enhance its appeal. This combination of low operational costs and robust support makes selling on Meesho viable and potentially highly profitable.

As we explore the strategies to become a successful Meesho seller, we will delve into the benefits and challenges of this platform, providing insights into how to navigate the Meesho Supplier Panel effectively. Whether you are a seasoned seller or just starting, understanding the dynamics of selling on Meesho can significantly impact your business success.

About Meesho

Meesho, founded in 2015, has rapidly emerged as one of India’s leading social commerce platforms, boasting an impressive customer base of over 140 million and supporting more than 11 lakh active sellers. Headquartered in Bangalore, the company has witnessed remarkable growth, with a threefold increase in seller registrations in 2023 alone, primarily from tier 2 and smaller markets.

One of Meesho’s key advantages is its zero-commission model, which allows sellers to retain 100% of their profits. Unlike traditional e-commerce platforms that typically charge commission rates ranging from 5% to 20%, Meesho’s unique approach empowers sellers, particularly small and medium enterprises (SMEs), to thrive in the competitive online retail landscape.

Moreover, Meesho offers a user-friendly interface for managing inventory, tracking orders, and engaging with customers. The platform’s extensive reach, over 19,000 pin codes across India, enables sellers to tap into a vast customer base and drive their businesses forward.

With a wide range of product categories available, from fashion and beauty to home decor and electronics, Meesho caters to diverse consumer preferences. The platform’s seamless integration of social media sharing features allows sellers to leverage their existing networks, further boosting their visibility and sales.

As Meesho continues to cement its position as a preferred destination for affordable online shopping, retailers who sell on the platform are well-positioned to benefit from its growth and success. The platform’s commitment to providing a cost-effective and accessible e-commerce solution has made it an attractive option for both new and experienced sellers looking to expand their reach in the Indian market.

Meesho Supplier Panel Overview – 2024

The Meesho Supplier Panel is a robust platform designed to empower small and medium-sized enterprises (SMEs) in India to thrive in the competitive e-commerce landscape. With millions of customers and sellers, Meesho has established itself as a significant player in the social commerce sector. The platform is particularly appealing due to its zero-commission structure, enabling sellers to maximise profits without the burden of hefty fees typically associated with other e-commerce platforms.
In 2023, Meesho experienced a threefold increase in seller registrations, with around 700,000 new sellers joining the platform, highlighting its growing popularity. Notably, 80% of the orders originated from tier 2 and smaller markets, showcasing Meesho’s reach beyond metropolitan areas.

Key Features of the Meesho Supplier Panel

The Meesho Supplier Panel offers a user-friendly interface that simplifies the selling process. Here are some of its core features:

With its innovative features and supportive environment, the Meesho Supplier Panel is an excellent choice for aspiring e-commerce entrepreneurs. Understanding the nuances of the Meesho seller portal can significantly enhance your selling experience and business growth.

Register as a Meesho seller at zero cost and start selling

Meesho offers a simple platform for starting your entrepreneurial journey. It requires minimum capital and time investment. There are four simple steps to become a Meesho supplier.

1. Meesho Supplier Registration

Register on the Meesho Supplier Panel using a PAN card, a GSTIN, and a bank account.

• Visit the Meesho supplier website and click on “Become a supplier” at the top right corner.
• Enter your mobile number on the registration page to receive an OTP.
• Add the OTP to proceed, then enter your email ID and set a password. They are the Meesho seller login credentials. 
• Click on “Create Account” to create a Meesho seller account.

2. Product Listing

After creating the Meesho seller account, it is time to list the products you wish to sell under specified catalogues. The key to high sales is creating at least 3-4 catalogues and organising the products. Include dimensions, weight, price, and photographs of the products for customer information.  

3. Receive Orders

If users like your products, they can share them on their social media platforms. It boosts visibility and can lead to increased sales.

To maintain customer interest, increase the product catalogues to at least 5-7. Meesho also offers a fast delivery program for a better user experience. Suppliers can choose the Next-Day Dispatch (NDD) service for quick deliveries through the Meesho Seller Hub. There is also a price comparison tool to set a competitive and attractive selling price for promoting faster sales.

4. Payment Process

Meesho processes payments on the 15th day after delivery through both online and offline methods. The best part is that Meesho charges sellers 0% commission rates. The Meesho seller panel gives information related to payment tracking.

Documents Required for Meesho Supplier Panel Registration

Registering as a seller on the Meesho Supplier Panel is a straightforward process that requires minimal documentation. To get started, aspiring sellers need to have the following essentials ready:

1. GSTIN or Enrollment ID/UIN

A valid GSTIN (Goods and Services Tax Identification Number) is mandatory for selling on Meesho. The Government of India issues this 15-digit unique identification number to all registered taxpayers. If you are not a regular or composition seller and have registered for GSTIN but haven’t received the final number yet, you can provide your enrollment ID or UIN instead.

2. Bank Account Details

To receive payments from Meesho, sellers must provide their bank account details during registration. This ensures transactional legitimacy and enables seamless fund transfers. While a current account is not compulsory, a savings account is sufficient initially. As your business expands, you can later convert it into a current account to handle increasing transactions.

3. Mobile Number

Meesho requires an active mobile number for communication and verification purposes. During registration, sellers will receive an OTP (One-Time Password) on this number to confirm their identity. The registered mobile number should be accessible during working hours if Meesho needs to contact the seller.

4. Business Email Address

A dedicated business email address is essential for maintaining a professional presence across all platforms. It helps keep personal and professional communication separate, ensuring a streamlined selling experience. A simple email address with Gmail, Outlook, or other popular providers is sufficient and does not require a customised domain.

5. Additional Documents (Optional)

While not mandatory, having the following documents ready can help sellers pass the eligibility requirements and avoid any potential consequences:

• Business Registration: Proof of business registration as a sole proprietorship, partnership, LLP, or private limited company.
• Identity Proof: Documents like PAN card, Aadhaar card, or passport for authentic verification.
• Address Proof: To verify the seller’s address, utility bills, rent agreements, or bank statements.

With these documents and details, sellers can quickly initiate the Meesho Supplier Panel registration process and start their entrepreneurial journey on the platform.

Eligibility Criteria for Meesho Seller Registration

To become a seller on the Meesho Supplier Panel, you must meet the following eligibility criteria:

• Business Registration: You must have a registered business, such as a sole proprietorship, partnership, LLP, or private limited company.
• GST Registration: A valid GSTIN (Goods and Services Tax Identification Number) or enrollment ID/UIN is mandatory for registration.
• Bank Account: You must provide your bank account details, preferably a current account, to receive payments from Meesho.
• Contact Information: You must have an active mobile number and a dedicated business email address for communication and verification purposes.
• Age Requirement: You must be 18 years old to register as a seller on Meesho.
• Product Compliance: Your products must comply with Meesho’s guidelines and local regulations, ensuring quality and legality.
• Technical Proficiency: Basic technical skills to navigate the Meesho seller portal are preferred for a smooth selling experience.

By meeting these criteria, you can successfully register as a seller on the Meesho Supplier Panel and take advantage of the platform’s benefits to grow your business in the e-commerce market.

How Do You Add Products to the Meesho Seller Dashboard?

Adding products to your Meesho Seller Dashboard is a straightforward process that allows you to showcase your offerings effectively. Here’s a step-by-step guide to help you navigate the product listing process:

1. Login to the Meesho Seller Portal

Begin by accessing the Meesho Seller Portal. Use your registered credentials to log in. If you’re new, you must complete the registration process first.

2. Navigate to the Product Upload Section

Once logged in, locate the “Catalogs Upload” option on your dashboard. This is where you can manage your product listings.

3. Add a New Catalog

Click on “Add Single Catalog” to create a new product listing. Here, you will select the appropriate category for your product from over 700 available categories, ensuring it reaches the right audience.

4. Upload High-Quality Images

Choose high-resolution images of your product from your computer. Ensure the pictures are clear and showcase the product from different angles to attract potential buyers.

5. Input Product Details

Fill in all necessary information about your product, including:

• Title: A clear and concise name for your product.
• Description: A detailed description highlighting features, benefits, and specifications.
• Price: Set a competitive price for your product, considering market trends and your profit margins.

6. Submit Your Catalog

After reviewing all the details, click on “Submit Catalog.” Your product will be sent for approval, and once approved, it will be listed on the Meesho platform.

Tips for Successful Product Listings:

• Multiple Variants: If a product is available in different colours or sizes, you can easily copy and paste the content for each variant to save time.
• Optimise for Search: Use relevant keywords in your product titles and descriptions to improve visibility. This can help potential customers find your products more efficiently.
• Regular Updates: Keep your product listings updated with new images, prices, and descriptions to reflect any changes in inventory or offerings.

By following these steps, you can efficiently add products to your Meesho Seller Dashboard and enhance your chances of attracting customers. With a user-friendly interface and a supportive environment, Meesho is an excellent platform for sellers looking to establish a successful online presence. Whether you’re asking yourself, “Is selling on Meesho profitable?” or seeking ways to get trusted in the community, mastering the product listing process is crucial to your success as a Meesho seller.

8 Proven Strategies to Become a Top Seller in Meesho in 2024

Have a Large Variety of Product Listings

Listing a wide variety of products is a good way of becoming a top seller for retailers who sell on Meesho. This must include the most selling products on Meesho, to meet the demand. Retailers being aware of the top selling products on Meesho may have an extra edge for 2024. Customers who shop online generally find appeal in scrolling through multiple listings to arrive at the product they finally want to purchase. Giving them the opportunity to do just that will get them to spend more time scrolling through a retailer’s listings, as opposed to viewing a single product and moving to a competitor’s page. This is a good way of increasing conversion rates and overall sales volumes.

Price Your Products Competitively

Since one of the main unique selling points of Meesho is its affordability, retailers should oblige by pricing their products on par or lower than their competitors. Making customers feel like they are getting a better deal will help retailers who sell on Meesho undercut the competition and attract more customers with their competitive pricing. This also opens the door to positive feedback and word-of-mouth marketing from customers who want to publicize goods deals to others.

Upload Multiple High-Quality Images

Pictures on a retailer’s product listing page are the first impression a customer will have of their product so it is in their best interest to use the most complimentary images of the product as possible. It also helps to provide multiple images to showcase the product from different angles and use cases, in the interest of not leaving customers feeling like they need more information to make up their minds. In addition, having high-resolution images removes doubts about the credibility of the product and the brand. With most phones in the current age having multiple cameras, taking good pictures isn’t a struggle and they can be edited on the go.

Pay Attention to the Packaging Experience

A good unboxing experience can make the product and brand stand out from the rest, in the eyes of consumers. While many companies opt to save money and package their products in drab, boring and plain packages, retailers who wish to become a top seller in their category can focus on providing a unique and high-quality packaging experience to their customers, which will also increase their chances of attaining repeat purchases. Simple things like having the brand logo on the box with a label about the product can go a long way.

Use Social Media to Promote Your Brand

These days, with most consumers having an active presence on social media platforms such as Instagram, Facebook and LinkedIn, among others, it would be advisable to use the power of these channels to communicate your brand image and product offerings effectively to potential customers. A Meesho seller that pays attention to their social media page is bound to have to hype around their products than one who doesn’t. Another benefit is that posting on these apps is free so Meesho sellers can try experimenting to check what works and what doesn’t.

Run Ad Campaigns on Meesho

One of the ways you can retailers can establish themselves as top seller on Meesho is by making use of the native ad campaign feature that highlights their products and increases visibility compared to their competitors. This is an undisputed way of increasing revenue as more visibility will ultimately lead to more sales. Meesho ads also allow users to track various performance metrics to identify whether the campaign was successful or not.

Opt for Meesho’s Next-Day Dispatch Service

Although many platforms and fulfillment companies offer same-day and next-day delivery, retailers who sell on Meesho and opt to fulfill their products directly through the company to take advantage of the negligible shipping fees can opt for the Next Day Dispatch (NDD) service, which is Meesho’s fastest delivery option. Benefits include shipping badges that display that the product will be dispatched the next day after ordering, faster delivery to customers than the conventional service and placing those product listings at the top of the pile.

Keep Track of Analytics on the Meesho Seller Panel

Statistics that keep track of a business’s performance can be a very important asset for eCommerce sellers to consistently monitor and compare their success with that of their competitors and their own estimations. The Meesho seller panel enables users to have access to a variety of different metrics such as sales volumes, trends and best-selling products, which can help businesses ascertain which aspects of their business are successful and which need to be tweaked.

Sell on Meesho: Benefits and Drawbacks

Benefits for Retailers Who Sell on Meesho

• Meesho consists of the lowest commission rates in the eCommerce industry. Retailers still have to pay a fee of 1.1 to 1.4% on each sale, which is marginally higher than the company’s claimed 0% commission but is still much lower than other selling channels that charge anywhere from 5% to 10% per sale.
• Meesho does not impose fixed or collection fees on retailers who sell on the platform. This is unprecedented in the industry and allows sellers to have higher profit margins by keeping a higher percentage of revenue from every sale.
• Retailers who sell on Meesho can generate sales at any time during the day or night, given that the company operates round the clock. This increases the window for sellers to make sales as opposed to a physical store that has to fall in line with time restrictions.
• While most eCommerce marketplaces levy a fee or penalty if returns are initiated, regardless of the reason, retailers who sell on Meesho are in a unique position where they are not penalised if a return is requested by a customer.
• In keeping with the theme of Meesho sellers not being charged for conventional eCommerce deductibles, they are also not charged for shipping, if they choose to opt for Meesho’s first-party fulfillment plan. This enables them to charge higher prices and keep a higher ratio of the profit earned from every sale.

Drawbacks for Retailers Who Sell on Meesho

• While Meesho sellers are not directly charged for shipping, delivery expenses have risen dramatically for the company and retailers are at risk of feeling the heat in other ways and may eventually be in a disadvantaged position if the company suddenly changes its policy.
• A common complaint from Meesho customers is that there are varying degrees of quality, with many products being poorly manufactured, discoloured and more. This may lead to customers associating substandard quality with the entire platform and retailers who sell on Meesho.
• Another disadvantage of using Meesho’s first-party fulfillment is that slow deliveries are commonplace. While it is free, customers end up paying for it through their time and patience, which can increase their dissatisfaction and cause a negative outlook for your business and its products.

You may also read: Sell on Instagram

Conclusion

If you sell on Meesho and want to become a top seller, it would pay dividends to employ the above strategies to enable you to get ahead of your competitors in the race to earn as many sales as possible. This would not only make your processes more efficient and cost-effective but would also provide your customers with the best possible experience which often translates into positive feedback and reviews which could, in turn, lead to even more customers giving your business a chance to see what the hype is all about.

With a little bit of effort and research, you can top the rankings in your respective product category and reap the benefits by generating more sales and increasing your profit margins. If you require assistance with fulfilling orders on Meesho or any other eCommerce service, you can opt to try out WareIQ.

WareIQ is a swiftly-expanding eCommerce fulfillment company that offers a host of eCommerce-related services, ranging from storing products in our country-wide network of fulfillment centers to ensuring customers receive their deliveries on time and everything in between. We give users access to the use of advanced technology such as a custom WMS, which helps to automate various aspects of inventory management and can integrate with most major eCommerce marketplaces including Meesho, a well-designed app store that enables users to download apps to enhance productivity through a simple interface and much more.

FAQs About Meesho Seller Registration

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