P&L Playbook for eCommerce by ex-SUGAR & Raymond Leader
Cosmetics & Beauty Fulfillment: 7 key takeaways for D2C Brands

Cosmetics & Beauty Fulfillment: 7 key takeaways for D2C Brands

The development of e-commerce is a beautiful thing. It's now simpler than ever to reach large audiences and boost online sales thanks to social media. Online sales of cosmetics are anticipated to continue their upward trend in the coming years due to the growing purchasing power of millennials and the move towards social media influencer marketing. Retailers of cosmetics that want to expand their online company need to provide an engaging digital shopping environment.  How can merchants preserve profitability while guaranteeing a stunning experience from the internet to the doorstep? This blog discusses the particular difficulties that beauty fulfillment businesses have while fulfilling online orders and offers solutions to help them get beyond these barriers in order to boost sales and client loyalty. Inventory Management Reevaluating current inventory management, product handling, and storage techniques is the first step in order beauty fulfillment optimisation. The more goods your online beauty and personal care company sells, the more SKUs you will need to keep track of. Ineffective inventory holding of SKUs with low sales is reduced by good inventory management. This is crucial when working with several SKUs. Recall that your margin decreases with the amount of time an item spends sitting in a warehouse. With most cosmetics and personal care goods being small, your warehouse space should be set up to best store and retrieve little things. Organise your storage space so that you can see every SKU with ease, and include shelves that make it easier to get little goods. YearRevenue ($bn)Revenue Growth2016294.51.8%2017301.72.8%2018312.73.7%2019323.73.5%2020335.63.6%2021344.42.6% Table: GLOBAL COSMETICS MANUFACTURING INDUSTRY REVENUE Source: IBISWorld2016  Maximizing Efficiency through Kitting In addition to reducing beauty fulfillment time and improving customer happiness and retention, kitting may assist boost efficiency and order accuracy. Check to see whether any of your individual product offerings may be packaged by your manufacturer as a kit with a special kit SKU. You may package and sell items as gift sets on your website if they match nicely and are frequently requested in pairs. In addition to improving productivity and order accuracy, this can boost sales by recommending the purchase of a set as opposed to a single item. Preparing the products in advance speeds up order processing and guarantees that promotional inserts aren't overlooked while packing orders, especially when running promotions like "buy one, get one" or "free sample with purchase." Kitting comparable goods at production might save a lot of time for subscription beauty boxes. When assembling products that come from different manufacturers, kitting them at the receiving point instead of choosing them helps guarantee precision and uniformity. Items & Accessories9%Oral Hygiene1%Perfumes10%Makeup Products13%Skin Care25%Hair Products42% Source: Venera Packing It is noteworthy to acknowledge the enchantment of the "unboxing" encounter. User evaluations of the unpacking process may be found in more than 16 million YouTube videos (and counting). A little imagination combined with tasteful packaging may result in a memorable unpacking experience that boosts client happiness and loyalty. Custom packaging is a unique chance for beauty fulfillment firms to set themselves apart. Create a packaging approach that will increase sales. Tissue paper and filler, gift wrapping, handwritten messages, samples, and stickers are examples of packaging upgrades. These enhancements to an otherwise conventional packaging process can raise the order's perceived value and improve the unboxing experience. But be aware of the additional expenses linked to improved packaging. Select the components that are essential to your brand and those that may be omitted.Compare the price of labour and materials to the value of adding further packing elements, then cut out any extraneous items.   Shipping The ultimate choice to buy made by an online shopper is greatly influenced by shipping prices and delivery schedules. In the eyes of 89% of consumers, quick shipment is two days or less! Orders sent in the US can be delivered in two days without incurring the costly fees associated with expedited delivery. Orders can be processed and dispatched out of central warehouses, west coast warehouses, and east coast warehouses near your final consumer. Your shipping costs and the time it takes for your consumer to get their product will go down if the overall distance traversed is down. Remember that a little bit of negotiating goes a long way! Particular carriers provide lower shipping costs to established merchants that consistently generate a particular amount of business. By taking advantage of years' worth of high-volume, everyday shipments, big beauty fulfillment companies are able to provide their customers with lower delivery prices. Even while smaller retailers might only offer modest discounts, even little savings add up! Safety Training Compliance Did you know that the US Department of Transportation may classify everyday cosmetics and personal hygiene products as hazardous materials? Liquids, glass, combustible objects, and dangerous commodities have different carrier requirements, and incorrect packing and labelling may incur fines. Examine if additional marking for hazardous materials shipment is necessary for items like nail paint or hairspray that could have chemical qualities. When handling hazardous goods, employees need to be properly trained in safety procedures and adhere to DOT, EPA, and OSHA labelling and packaging rules. Certain carriers may be subject to shipping limitations for hazardous items, in addition to labelling regulations. Certain things are completely forbidden, while others can only be shipped by land transportation! If you are unclear about limitations on particular items, consult an expert to prevent errors and fines. Customer Satisfaction In the beauty fulfillment industry, client happiness is influenced by factors other than the first pre-purchase encounter. There is no longer any space for mistakes or unmet client expectations in the expanding beauty fulfillment sector due to fierce competition. Online merchants need to improve the post-purchase customer experience—order processing speed, order correctness, shipment speed, and hassle-free returns—in order to stay competitive and attract repeat business. Recurring business is encouraged and client connections are strengthened when consumers are kept informed about the status of their orders throughout the beauty fulfillment process. Don't pass up this chance to cultivate a loyal client base. After making a purchase, customers anticipate updates and are more likely to check their email correspondence from your company at this time. Take advantage of this by mentioning impending sales in emails about order status to entice them to come back. Client loyalty is largely dependent on the post-purchase customer experience. Providing a satisfying experience to customers at the end of the sales process results in satisfied clients and profitable sales.  Return Policy It may seem counterintuitive to give simple returns, yet doing so is crucial to establishing confidence. Even though not every item may be returned, those can be made as simple as possible.Easy returns that provide peace of mind might persuade a buyer who isn't sure about buying a new product. A strict or ambiguous return policy could discourage people from trying new items. To set expectations for returns processes and processing timeframes up front, include a clear returns policy on your website. After a consumer initiates a return, make sure you keep them informed of developments. A satisfied consumer may carry that impression with them for the rest of their life. Freight Efficiency Out of all the onerous expenditures that eCommerce sellers encounter ecommerce fulfillment, 50% are related to transportation. Optimising freight is a crucial stage in beauty fulfillment orders, whether you are shipping big quantities of goods to a physical store or importing inventory from your manufacturer into your warehouse. Employ a seasoned freight broker; there are no up-front expenses. A seasoned freight broker with solid relationships may access pricing that the typical store is unable to match. This is a fantastic chance to cut costs! Managing several domestic and international freight shipments takes time and difficulties, which is something a freight broker may help you avoid in addition to cost savings.Less-than-truckload (LTL) shipments and sophisticated scheduling can help you save even more money on freight shipments. Planning beforehand prevents the dramatically increased expenses associated with faster service. With careful freight planning, advanced planning enables retailers to take advantage of the shared LTL shipping option and only pay for the actual space utilised. Conclusion To stay competitive in the quickly developing eCommerce beauty sector, fast-growing online cosmetics and beauty fulfillment seize every opportunity. Retailers may raise their share of sales by optimising beauty fulfillment to improve customer experience and loyalty. Also read about flipkart fulfillment. With the correct shipping and beauty fulfillment plan, the particular challenges of satisfying beauty items may be solved, dazzling consumers and increasing profitability. Focusing on certain aspects of the beauty fulfillment of marketplace process can help to optimise opeffrations and provide a great client experience.

August 12, 2023

The Importance of Shipping Barcodes: Streamlining Your Supply Chain

The Importance of Shipping Barcodes: Streamlining Your Supply Chain

Barcoding may significantly improve systems by being used throughout production facilities and distribution operations as more businesses use enterprise-wide software to streamline processes and cut costs. The most popular, economical, and efficient instrument for giving reliable data to business systems continues to be barcodes.  Data entry via a keypad or, worse even, keeping records manually with pencil and paper is much inferior to scanning a shipping barcodes, which gives data accuracy of better than 99.9%. Inadvertent transcribing mistakes on the floor can have a significant impact later on in inventory, planning, and customer order tracking systems for businesses using ERP systems, which reuse the same data for several applications. Barcodes and barcode scanners have evolved into indispensable instruments in the modern, globalised economy since they were first used in supermarkets in the 1970s. Shipping Barcodes are employed in many different sectors to increase data accuracy and streamline processes; they are no longer just used in supplier warehouses and on retail shelves. Given their continuous significance, it's beneficial for developers to bear the main advantages of shipping barcodes in mind while they create software that could use them. Barcode Placements Key Considerations Retail Operations  The retail industry makes the most extensive use of shipping barcode technology. Every retail institution has to be able to monitor items from the producer through every reseller and distributor to the client who ultimately purchases the product. Clothing retailers need to understand where, what kinds of, and to whom their garments are sold in the market. Grocery businesses need to know which products are the most popular and how quickly perishable items are being purchased. These occurrences can be easily recorded thanks to barcoding.  Receiving & Shipping Operations  To move goods swiftly and effectively from one transit hub to another, shipping businesses rely on barcoding. Today, shipping barcodes are often attached to every package going through the mail to facilitate tracking. Delivery firms like UPS wouldn't be able to process the enormous volume of parcels that pass through their systems every day without barcoding. Manufacturing Operations  Barcoding is increasingly used in industrial processes. In order to trace the development of the product and offer instructions for assembly and storage, many manufacturers use barcoding during the production cycle. Barcodes (which are often seen on product bins) in conveyor systems show the precise path a product must go along the conveyor path in order to get the necessary parts. Many of these shipping barcodes are still utilised as work tickets beyond the production cycle, which helps to enhance customer service and quality control. The product's original characteristics and maintenance history are guaranteed by the information on the label, which may help with resale and raise the item's initial worth.  Asset Management  Internal asset tracking is important for many businesses. Barcoding is the simplest way to track this process, whether it is employed in a tool shed where management must ensure that all tools purchased for the firm remain with the company or is used to manage taxation connected to the depreciation of office assets.For many businesses, capital assets including computers, office furniture, machinery, tools, and appliances must be barcoded and monitored in order to perform security management activities. This enables the business to keep track of when objects have been moved, maintained, or tracked and what software has been installed on which machine. Office managers responsible for the acquisition and upkeep of a company's assets may find this kind of information to be quite helpful.  When to use a Shipping Barcode?  How can you tell if your firm should barcode as barcoding becomes more and more prevalent in business? Let's bust some misconceptions first.  An Auto ID (Automatic Identification; barcoding) system will often pay for itself in two years, according to several industry salesmen. This generalisation is sweeping. The accurate and complete execution of that system will determine the extent of advantages realised from shipping barcodes usage. General results should be visible right away if shipping barcodes are applied to all relevant items in a given environment (such as those used in warehousing, shipping and receiving, or accounting) if the right scanners are available and in use, and if staff members are adequately trained in the use and advantages of the system. Barcodes applied to merchandise to save staff from manually entering each product's price or serial number should significantly save input time. Labour costs will decrease as a result of this. Improved customer service and supplier response times, capital and inventory management, space management, and equipment expenses are all areas where Auto ID immediately saves money.  How to print shipping barcodes? Ink Jet Printing  Inkjet printing, while it is the least cheap method of printing barcodes, is unsuitable for the majority of applications. Inks for inkjet printers are typically water-based. As a result, when exposed to water, the barcode might streak, run, or blur. Even non-soluble inks are not advised for the creation of barcodes. This kind of ink creates a sheen that obstructs the barcode scanner's utilisation of reflecting light to read the code. These printers cannot accurately replicate a barcode and are too sluggish for the majority of applications.   Dot Matrix Printing  Dot matrix printing, which involves using a hammer or pin to press pigment from a ribbon into the substrate, is essentially useless for barcoding. The printing technology's poor resolution and imprecise dot positioning account for the majority of the problem.  Laser Printing  Laser printing may be used to print shipping barcodes in tiny batches, but only if it is well monitored. Despite having several disadvantages, laser printing produces prints of high quality. Only one sheet of labels can be printed at a time on a laser printer, which is inefficient and wasteful. In addition, toner might smear and flake off. Laser printers are not particularly durable and cannot be utilised for high-volume printing. Additionally, sheet labels are typically difficult to detach.  Thermal Transfer Printing  A heated printhead is used by thermal transfer printers to imprint an image on a label. Thermal transfer printing is renowned for producing sharp, frequently glossy pictures and shipping barcodes utilising a thin ribbon roll that melts onto the label of the desired image when heated by the printhead. The thermal transfer technique produces the most lasting printed labels because, when combined with the right media, it is not only resistant to heat and moisture but also prevents the image from being removed by rubbing.  Barcoding benefits 1. Data Accuracy The most crucial resource for every firm is accurate data. Precise data delivers accurate reporting on every business operation function and enables more precise projections of demand and process trends. The main advantage of barcoding is the precision of the data.  2. Efficiency Users may also operate more quickly thanks to barcoding. Using a shipping barcode scanner speeds up data entry. Additionally, it eliminates the need to fix data input mistakes, a pricey side effect of human data entry. When procedures can be automated with barcodes, true efficiency is achieved. If an inventory is scanned as it is unloaded, a shipping/receiving dock does not need a specific employee for counting just-arrived stock.  By strategically placing barcodes on product bins, conveyor systems may effectively transport items to their intended location. When each register is outfitted with a scanner that can swiftly and precisely scan shipping barcoded merchandise, stores do not require as many Cashiers to service customers. 3. Consistency Companies are placing increased emphasis on consistency, both in the kind of items they produce or sell and in the way they distribute those products to other producers and sellers. Large businesses want their suppliers to deliver goods quickly and effectively. They achieve this by requiring that certain standard guidelines for the use of shipping barcodes be followed by all the businesses they do business with.  Labelling for compliance refers to this. Reliable consistency is created by ensuring that these vendors use a specific type of barcode that is positioned in a specific manner on the package. This enables each organisation to understand what each of the several barcodes on the packaging stands for. Additionally, it enables businesses to display scanners that can only read a specific kind of barcode. This enables just the appropriate business to read the appropriate barcode from the appropriate goods.  Conclusion Barcoding may significantly improve systems by being used throughout production facilities and distribution operations as more businesses use enterprise-wide software to streamline processes and cut costs. Barcodes and barcode scanners have evolved into indispensable instruments in the modern, globalised economy since they were first used in supermarkets in the 1970s. The main advantage of barcoding is the precision of the data. Users may also operate more quickly thanks to barcoding. Using a barcode scanner speeds up data entering. When procedures can be automated with barcodes, true efficiency is achieved.

August 11, 2023

4 Advantages of Short-term Frequent Demand Forecast vs Long-term Single Demand Forecast

4 Advantages of Short-term Frequent Demand Forecast vs Long-term Single Demand Forecast

For the majority of sectors, the capacity to estimate demand is essential. Every day, demand forecast has an impact on everyone's lives. For instance, demand forecast guarantees that supermarket stores are stocked, shipments are delivered on time, power generation keeps up with the demand to keep our lights on, and there are minimal wait periods for delivery from our favourite restaurants. Predictive analytics' field of demand forecast makes an effort to predict consumer demand in order to improve supply decisions. Quantitative and qualitative methodologies are frequently used to categorise demand forecast techniques. While quantitative approaches rely on facts, qualitative methods are based on the judgement of subject matter experts (SMEs).  The fundamental premise of quantitative demand forecast is that real historical demand may be utilised to define future demand. Mathematically, a time series that depicts a chronological order of logged observation points best describes historical demand. Using various forecasting techniques and models, this time series (pattern) is extrapolated into the future while preserving its distinctive characteristics. General concepts related to demand forecasting Future sales predictions: These are made feasible by the demand forecast, a process of information analysis and regulation. Demand forecasting assumption is used to analyse order quantity, customer demand, and accrual date.Optimal Transportation Speed: Accelerating the movement of raw materials, goods, and services from suppliers to internal production, distribution, and ultimate consumer consumption is the goal. To assist the company comprehend its earning potential, demand planning is done. Utilising demand planning: It enables one to choose the production volume, stock level, and sources of capacity allocation among specific goods to maximise overall firm profitability. This projection can be as near to the planning horizon as feasible.Decision-making process: It involves the use of forecasting methodologies. Businesses need to be mindful of issues including the time horizon permanent - Long term effects of choices, the data set that can be reached, the volume of data that can be gathered, the cost, the margin of error, and the qualifications of the decision-makers.Strategic Planning Alignment: The whole department of the business that is undergoing process modifications uses the demand forecast. The business plan is decided by strategic changes; the budget is determined by the business plan; and the functional objectives and actions are established by the budget and business plan. Best Practices of Demand Forecasting 1. Demand Planning You must become familiar with the most recent forecasting techniques if you are serious about seeing results on this front. Realising that estimates at the item or location levels will be far less accurate than those at the aggregate level will be one important step. Therefore, it makes more sense to concentrate on the high-level predictions before using proration to fine-tune the item and location projections. Practically every aspect of your business procedures, such as scheduling and shipping, will be informed by the results.Your projections will get more precise with time and with the appropriate technology, notably an industry-specific enterprise resource planning (ERP) system, and have a favourable influence on operations. 2. Inventory Policy Overview Your inventory policy is based on a number of factors, including safety stock, reorder points, batch sizes, and customer service standards.It might be a little scary to tackle a topic this complex and intricate, but in order to satisfy customer demand, it must be given top priority. The true worth of your "days of supply" and "cover period" metrics must first be understood. These are probably already part of your planning process but avoid oversimplifying. You are overlooking important elements like seasonality, trends, and carrying and manufacturing costs if your previous method for calculating needs was to take yearly demand and divide it by the number of forecast periods. 3. Long-Term Planning Horizons Naturally, your flexibility in acting on the figures and the necessary actions will depend on the timeframe for which you are predicting. The accuracy of your projections will be crucial if you're employing the conventional 12-months-out paradigm and a long-term perspective because they'll have an impact on the entire firm. 4. Medium-Term Planning Horizons Medium-range planning for distribution, inventory levels, and demand allocation based on plant capacity may be accomplished with reliable forecasting methodologies and precise predictions.But first, it will be important to decide on location-specific inventory levels for finished goods before attempting to build a master production schedule (MPS). 5. Production Planning Overview Production planning is now possible since inventory levels have been specified at the site level. Your system should carefully manage the balance of capacity, labour, and inventory throughout the course of months, weeks, and days. Additionally, a model that takes into consideration demand needs, line capacity, and formulas needed to match demand quantities and dates is necessary for the system to function. It would be excellent if it could also simulate other hypothetical situations and think of solutions based on the factors involved. Your primary goals in this process should be to address personnel, material, and capacity challenges on a weekly and monthly basis because, at such levels, your planners can balance the quality of plans with the simplicity of system maintenance by using indicators like average run rates. 6. Short-Term Planning Horizons While shorter-term production plans will address stock replenishments at distribution centres, including warehouses that transport to client locations, longer-term production plans will be driven by demand forecast. There can be more difficulties if your distribution network includes a third-party logistics supplier. The ultimate objective is to make sure that each site has just enough inventory to fulfil demand and no more than necessary. Short-term Advantages  of Forecasting 1. Production Policy benefits In order to avoid any discrepancy between product demand and supply, applying demand forecast aids in the formulation of an appropriate manufacturing strategy. By estimating the anticipated production volume based on sales projections, one may assess the required raw material needs in the future in order to guarantee a regular and continuous supply of the materials and limit the amount of inventory at the economic level. The procedures may be arranged in a way that fully utilises the machinery. The right arrangement of professional and unskilled personnel is possible to satisfy the demands of the production schedule. 2. Price Policy Formulation The management may create a suitable pricing system with the aid of a demand prediction, preventing excessive price fluctuations during periods of deflation or inflation. 3. Proper Sales Functionality Following the determination of regional demand predictions, the sales objectives for specific regions are set. Later, this serves as the foundation for assessing sales performance. 4. Arrangement of Finance The financial needs of the organisation for the product of the planned production can be calculated on the basis of a sales projection. This may reduce the price of acquiring financing. Long-term Advantages  of Forecasting 1. Optimizing Production Capacity The plant's size should be chosen such that the production meets sales needs. The size of the facility may not be in the company's best interests financially if it is too small or huge. The company can plan for a plant/output of the required capacity by looking at the product demand pattern and future projections. 2. Managing Labour Requirements One of the most significant factors in the cost of manufacturing is manpower expense. The management may determine the necessary manpower needs by using reliable and accurate sales predictions. 3. Capital Restructuring/Resourcing The management can get long-term financing on fair terms and conditions from a variety of sources, both internal and external, and occasionally from international sources, with the aid of long-term production planning. Conclusion For the majority of sectors, the capacity to estimate demand is essential. Every day, demand forecasting has an impact on everyone's lives. Quantitative and qualitative methodologies are frequently used to categorise demand forecasting techniques. Future sales predictions are made feasible by the demand forecast. The fundamental premise of quantitative demand forecast is that real historical demand may be utilised to define future demand.

August 11, 2023

How to identify the right 3PL for your India eCommerce operations?

How to identify the right 3PL for your India eCommerce operations?

You've come to the correct spot if you're wanting to outsource fulfilment from your home, launching a new brand, or transitioning from operating your own warehouse. One of the most prevalent misunderstandings we hear is that an e-commerce 3PL isn't worth the money. To gain the benefits of having an e-commerce 3PL partner, you don't have to start delivering hundreds of orders monthly. Many companies quickly discover that there are hidden expenses to self-fulfilling orders and operating a warehouse, and that working with an e-commerce 3PL is a wise investment that may save you time and money. How To Choose a 3pl Some 3PLs are even prepared to collaborate with startups and small enterprises by offering more flexible services while still providing access to their fulfilling infrastructure and superior technologies. Not every 3PL will be the ideal match for your company, but the proper e-commerce 3PL should have the technology, infrastructure, support, and knowledge to help you expand your business, no matter what stage you're at or what obstacles you face. Categories of 3pl 1.Standard 3pl provider This is the most fundamental type of third-party logistics provider. These provide services such as pick and pack, warehousing, and distribution, which are the most fundamental logistical tasks. The e-commerce 3PL function is not the primary focus of the majority of businesses. 2. Service developers The service developers' supplier will deliver sophisticated value-added services to their clients such as cross-docking, tracking and tracing, bespoke packaging, and offering unique security services 3. The Customer Adapter Customer adapters assist clients at their request and effectively assume entire management of the company's logistical activities. This does not create a new service, but it significantly improves logistics. The customer base for this form of e-commerce 3PL is often tiny 4. The Customer Developer This is the greatest degree of service that a third-party logistics provider typically achieves via its processing and operations. This occurs when a third-party logistics supplier joins forces with the clients and takes over all logistical operations. This sort of service provider has a small number of clients, but they will undertake comprehensive and complex duties for them. Third-party logistics - India Since the Indian economy began to grow, India has risen to the top of the world's financial powers.  Assembling and retail divisions have spread as a result of changes in China's fare arrangement of not shipping out assembling things, from which the Indian assembling component has benefited.  As a result, this divide contributes to GDP over time. Logistics is primarily responsible for the commitment and growth of these two divisions. Activities that improve the organization's ability to reach its clients in the best location at the best time.  Retailers and manufacturers are reconsidering their graceful affix forms for association with a master of flexibly chain suppliers and redistributing exercises like transportation, IT administrations, cross-mooring, warehousing, item marking, armada the executives, gracefully chain consultancy administrations given by e-commerce 3PLs, request passage, handling, and restricted obligation organization (LLP)/4PL administrations.  Interests in data frameworks, the breadth of administrations, relationships with e-commerce 3PLs, gifted Logistics experts, flexible chain combination, and industry centre are the important accomplishment components that have been accounted for in the writing to affect execution in the e-commerce 3PL company. Key success factors and performance 1. Driving Business Growth The benefits of a better customer relationship motivate the e-commerce 3PL business to have a more comprehensive variety of administrative contributions, and knowledge gain and approach new marketplaces.  2. Data Framework Another vital achievement component in dealing with stock and customer delight is the data framework. The increased use of the data framework aids in monitoring and focusing more on the development of e-commerce 3PL specialised organisations in creating and advancing long-term connections.  3. Effective Chain Joining The major success feature of effective chain joining is crucial because it improves the connection inside a company's worth chain, such as the link between the company's worth chain and the worth chains of its clients and providers. 4. Empowering with data Large logistics organizations would most likely spend more resources into the data framework in order to get a significant advantage and begin to lead the pack in a global graceful chain arrangement. Previous research has revealed that a stronger data framework has fundamentally increased the quality of the item and logistics organizations' advantage. 5. Customer Loyalty The e-commerce 3PL interaction with clients and flexible chain inclusion may also contribute to enlarged and better customer loyalty, as well as global appropriation and organized access. HR is another accomplishment component that has to do with developing and maintaining client relationships. Gifted specialists are essential for achieving the most adaptable chain goals. 6. Budgetary Measures A previous study on the e-commerce 3PL has focused on budgetary measures such as income development, gainfulness, and operational execution estimations such as consumer loyalty and on-time delivery as the focal point of the effect of important accomplishment elements. Current Challenges  Supply chains, like other things in today's business world, are touched on a daily basis by changes and developments in a number of crucial sectors. Some examples are: 1. Growth of e-commerce.  Closely connected to the "Amazon effect," the introduction and proliferation of many distribution channels has been a major changer in the planning and management of many supply chains. This phenomena has tested traditional brick-and-mortar retailers' capacity to modify their supply chain practices to meet what appears to be an ever-increasing number of client and consumer wants. 2. Economic uncertainty.  Domestic and global economic shifts have put significant strain on supply networks to adjust to changing economic conditions. Cross-border connections with trade partners, Brexit, shifting tariff arrangements, and the use of agile strategic sourcing, manufacturing, and distribution practices in today's supply chains are examples of these shifts. Several of these effects are being amplified further by the fact that several of the world's largest economies are slowing their growth rates. 3. Disruptive technologies.  Drones, autonomous vehicles, cloud-based capabilities, artificial intelligence (AI), internet-of-things (IOT), and other disruptive technologies are affecting supply chains. Furthermore, new generations of hardware, software, and middleware are enabling supply chains to continuously improve their performance.  4. Relationship necessities.  While this area of difficulty contains some rather typical areas for development, it is becoming clear that they are also some of the most critical areas for change. Effective collaboration of people, processes, and technologies in shipper-e-commerce 3PL relationships; structured approaches to achieving alignment between these organizations; effective use of techniques such as gainsharing; and the development of joint strategies that can be beneficial to both parties and the overall supply chain are examples.  5. Competitive challenges.  In addition to the causes mentioned above, shipper and e-commerce 3PL companies see the necessity to cope with new entries into their markets. Many companies in the logistics service provider industry are extending their range of capabilities, resulting in a new type of competition. While the number of suppliers of some types of services is increasing, shippers have a growing list of service demands that create new and innovative potential for new entrants into the LSP industry.  Conclusion One of the most prevalent misunderstandings we hear is that an e-commerce 3PL isn't worth the money. To gain the benefits of having an e-commerce 3PL partner, you don't have to start delivering hundreds of orders monthly. Not every 3PL will be the ideal match for your company, but the proper e-commerce 3PL should have the technology, infrastructure, support, and knowledge to help you expand your business, no matter what stage you're at or what obstacles you face. The benefits of a better customer relationship motivate the e-commerce 3PL business to have a more comprehensive variety of administrative contributions, and knowledge gain and approach new marketplaces. The increased use of the data framework aids in monitoring and focusing more on the development of e-commerce 3PL specialised organisations in creating and advancing long-term connections.

August 08, 2023

How to get Amazon Prime Badge for Your Product Listings on Amazon

How to get Amazon Prime Badge for Your Product Listings on Amazon

Amazon Prime Badge, there is no doubting the enormous potential of selling on Amazon India as an e-commerce business. Amazon offers a great platform for reaching a broad client base thanks to its millions of active buyers and solid infrastructure. Offering Amazon Prime is one of the best strategies to improve your product listings on Amazon India. In this comprehensive article, we'll go through how to obtain Amazon Prime on your product listings, giving you a marketing advantage. Becoming an Amazon Prime Seller You must meet a number of requirements before you can apply to become an Amazon Prime seller. Achieving a high level of performance metrics, such as quick and dependable shipping, low order failure rates, and superior customer service, is one of the crucial needs. Partnering with the top courier service for your e-commerce firm is essential at this point. 1. Choosing the Right Shipping Aggregator You may satisfy Amazon Prime's delivery criteria by streamlining your operations with the aid of a shipping aggregator. Choose a shipping aggregator that has a seamless connection with Amazon's fulfilment system, dependable tracking, affordable delivery costs, and a wide range of trusted logistics partners. You may effectively manage your shipping operations and raise your chances of becoming an Amazon Prime seller by working with the correct shipping aggregator. 2. E-commerce Delivery Partners and Logistic Transportation Companies You can think about collaborating with an e-commerce delivery partner or a logistic transportation provider in addition to a shipping aggregator. These businesses specialise in overseeing the full logistics process, including order fulfilment and warehousing. You may concentrate on your main company operations while assuring quick and effective delivery for your clients by outsourcing your logistics to a dependable partner. 3. Meeting Amazon Prime’s Delivery Requirements You must make sure that your items adhere to Amazon's shipping specifications if you want to be eligible for Amazon Prime. This entails abiding by particular packaging requirements, confirming your items qualify for Prime delivery, and keeping precise stock levels. You may increase your chances of having your product listings accepted for Amazon Prime by strictly adhering to these recommendations. 4. Amazon Delivery Partner Program A different choice to think about is signing up for the Amazon Delivery Partner programme. With the help of this programme, you may use Amazon's extensive delivery network to complete your shopping. You may utilise Amazon's logistical infrastructure, including its technology and delivery trucks, by signing up as an Amazon Delivery Partner. This can greatly improve your delivery capabilities and raise the likelihood that you'll be accepted for Amazon Prime. 5. Optimizing Your Product Listings It's crucial to optimise your product listings once you've successfully integrated Amazon Prime in order to increase exposure and conversions. This entails creating intriguing product names, illuminating descriptions, and making good use of visuals. Encourage your pleased customers to submit glowing reviews as well, since this may have a big influence on how well your business does in terms of sales. How to Become an Amazon Prime Seller? One of the finest methods to possibly increase your sales is to take advantage of specials and discounts. You will have the opportunity to provide a variety of alluring bargains to get buyers to buy your goods during seasonal sales and regular sale weeks on Amazon. Discounted pricing improve the likelihood of generating a large amount of sales and aid in luring clients. In times of extraordinary deals, customers frequently make larger purchases. You may use coupons and lightning deals to create time-limited promotions for your items. To delight customers, you may also automate merchandising to display your coupons in search results, product pages, deal listing pages, and even carts. Fulfilment by Amazon (FBA)Prime services are offered on all products on Amazon that are fulfilled by Amazon. Being an FBA seller, your products will be eligible for Prime and the Amazon Prime badge will appear for all such products on the Amazon India marketplace. All you have to do is sign up for FBA.To register for FBA, you can visit your seller account and navigate to Settings > Account Info > My Service and then register for FBA.Local Shops on AmazonLocal shops on Amazon is a program that allows you to register your physical store on Amazon and serve more customers from the local area.With this program, you get access to the Amazon Prime Badge that helps customers around you discover you faster on Amazon.Seller Fulfilled Prime (SFP)Also known as Easy Ship Prime, it allows you to provide a Prime experience to customers for your Easy Ship products from your own facility without any additional cost.This is an Invite Only Program for our Easy Ship Sellers. Under the Easy Ship program, you store and pack your inventory at your facility and then Amazon delivers them within 2-4 days when you receive an order. It reduces the cost of shipping for you.Seller FlexTo save the cost and efforts of shipping inventory from seller premises to Amazon’s fulfilment centre, Amazon offers FBA services to your own storage facility. This program is called Seller Flex.This means you get all the benefits of FBA, including the Amazon Prime Badge, now at your doorstep. Credits: Amazon How to get the Amazon Prime Badge Here are the steps on how to get the Amazon Prime badge: Become an FBA Seller: You must be a Fulfillment by Amazon (FBA) seller in order to be eligible for the Amazon Prime badge. In other words, Amazon handles the packing, shipping, and customer service for your goods, and you store them in Amazon's fulfilment centres. Ensure Eligibility: Verified that your goods are eligible for Amazon Prime. Amazon has certain requirements for being included in its Prime program, and not all products are eligible. List Your Products: On Amazon Seller Central, create product listings for your goods and make sure that they comply with Amazon's product detail page requirements. Set Competitive Prices: Offer your products at competitive prices. Because you are a Prime seller, your products will be competing with other Prime-eligible products, and competitive pricing is crucial. Opt for Prime Shipping: Opt-in for Prime shipping on your product listings. This will automatically make Prime members' products eligible for Prime two-day shipping. Maintain Inventory: Keep sufficient inventory of your products in Amazon fulfilment centres to meet customer demand. Your Prime eligibility may be affected by frequent stock shortages. Provide Excellent Customer Service: Keep high seller metrics and provide excellent customer service to give Amazon customers a positive shopping experience. Monitor Performance: Regularly check your Amazon Seller Central performance metrics to find and fix any issues that may affect your Prime eligibility. Consider Amazon Prime Exclusive Deals: To attract more Prime members to your listings, participate in Amazon Prime exclusive deals and promotions. Request a Review: You can contact Amazon Seller Support to request a review if you think your products meet all Prime eligibility requirements but the Amazon Prime badge is not showing on your listings. You may also like to read: 2024 Guide on Amazon Seller Fulfilled Prime Conclusion There is no doubting the enormous potential of selling on Amazon India as an e-commerce business. Being an FBA seller, your products will be eligible for Prime and the Amazon Prime badge will appear for all such products on the Amazon India marketplace. Local shops on Amazon is a program that allows you to register your physical store on Amazon and serve more customers from the local area. With this program, you get access to the Amazon Prime Badge that helps customers around you discover you faster on Amazon. Another Programme called Seller Flex provides all the benefits of FBA, including the Amazon Prime Badge at your doorstep. Suggested read - Top 10 Products to Export From India

August 07, 2023

Food and Beverage Fulfilment: 7 key takeaways for D2C Brands

Food and Beverage Fulfilment: 7 key takeaways for D2C Brands

Food and Beverage Fulfilment, As a direct-to-consumer (D2C) e-commerce business, accurate, smooth D2C fulfilment is essential for your business. The direct-to-consumer (D2C) business model is basically about delivering your online goods directly to your customers. In a virtual world dominated by Amazon, Zalando, and ASOS, innovative new entrepreneurs offer great products, one-click purchases, and rapid delivery. Bye-bye physical store space and endless queues. The recognition that government-to-consumer e-commerce offers can be very exciting, as well as the unprecedented market access and global customer base. Plus, you can sell your products at lower prices than conventional consumer brands, undercutting them, and maintain full control over the production, promotion, and distribution of your products. What is Fulfilment? Logistics is a very broad field. As a business founder who has a great idea but no business experience, it can be difficult to understand what it means or involves. Logistics, as a general term, refers to the organization, processes, and services required to make sure that goods and orders flow efficiently from storage to shipment and delivery. This also includes data flow, which is very important for smooth order fulfilment. There are four key types of logistics: 1. Warehousing It is Important to have a perfectly sound warehouse, In the case of perishable goods like food items, which has a minimal shelf life to make sure that delivery of healthy vegetables and fresh fruits is on time. Warehousing includes: The planning, administration, and transportation of inventory, including the shipping and receipt of physical goods, are all various and complicated processes that go into warehousing. In addition to the actual inventory, warehouse logistics may also include duties like managing damaged items, safety and security procedures, human resource management, insurance, and customer returns. In short, everything is required to keep warehouse operations operating efficiently. Excellent planning and warehouse management tools are needed for this. 2. Shipping Logistics The procedure used to transport a product from point A to point B. Simply said, it is the logistics of physically carrying a commercial product. It entails resource planning, organisation, administration of various transport vehicles throughout the carrier's offices, execution, and control of sent products transportation. 3. CEPs (Courier, Express, Parcel) CEP logistics services are quick shipping logistics services for delivering non-palletized commodities weighing less than 50kg over a short distance. It essentially includes all rapid, dependable delivery of smaller things, mainly across shorter distances on the ground – but some CEP shipments travel by air. Courier (the person or firm who delivers the items, generally over a short distance), Express (time-bound delivery, when shipments are delivered within a day or two), and Parcel (what it says on the box – the parcel itself) are all part of the acronym. 4. Inbound vs. Outbound Logistics Inbound logistics involves the transportation, storage, and delivery of all things entering (receiving) a firm. Outbound logistics is the opposite: all of the things leaving (being transported out of) a company. Value creation by D2C brands in Food and beverage Industry Larger spend category Commands large wallet share with developed countries spending more than 7.7% of GDP per capita on Food & Beverage fulfilment.High organized retail High penetration of organized retail in developed countries such as the USA (85%) and China (45%) allows access to a more affluent consumer base.Newer dietary preferences The high preference of consumers towards organic, plant-based alternate products creates a large opportunity for brands in this spaceGrowth in the millennial population The target consumer for D2C companies is the millennial population which is growing steadily as 40% of the global population is below 24 years of ageThe emergence of a nuanced market focused on health Changing dietary preferences towards organic and vegan meals driving the emergence of health & nutrition focused brands across categories including health supplements, protein bars, breakfast cereals and snacks Focus on quality Rising consumer awareness regarding low nutrition content and quality of unbranded products Increased consumption of branded food products due to the associated quality assurance that comes with them  Credits: Avendus The Contribution of 3PL Companies to Food and Beverage Fulfilment 1. Growing 3PL Logistics According to research, 3PL logistics businesses have gone a long way in India. With more people purchasing online, 3PL shipments have skyrocketed in the last three years. Cost increases in logistics can be related to a variety of factors.  2. Factors Affecting 3PL Costs First, it is dependent on an increase in order volume, particularly increased e-commerce sales and operational scale. Second, higher salaries due to labour scarcity, expensive storage and transportation expenses, and ineffective management can contribute to increased spending and a delay in corporate growth. 3. Enhancing Supply Chain Efficiency with 3PL D2C brands may alter their operations and increase their sales margins by reducing these expenses and improving supply chain efficiency. Having a dependable third-party logistics partner may help businesses manage their logistics more successfully.  4. Cost-Effective Automation Outsourcing to a 3PL provider may be a realistic choice for individuals who believe automation is too pricey. These organisations frequently provide shopping carts, shipping partners, and customer service teams, giving businesses total control over their operations via a computer screen for food and beverage fulfilment. 5. 3PL Advancements This allows businesses to concentrate on creating their core goods and growing their brand for future development. 3PL logistics businesses, according to industry analysts, have made significant improvements, including expanding their reach to additional pin codes and improving their capacity to manage returns.  6. Tech-Driven Logistics To enhance logistics operations, many technological interventions have been implemented. To accomplish same-day deliveries, it is critical to be closer to clients in terms of delivery or despatch. This strategy may result in speedier delivery times and more accurate stock flow forecasting.  7. Last-Mile Delivery Partnerships Instead of developing new despatch networks, corporations are looking for methods to link with current last-mile delivery alternatives. This method can aid in the food and beverage fulfilment of late orders while keeping prices low. 8. Temperature Controlled Warehouses In food and beverage fulfilment, temperature-controlled warehouses play a crucial role in maintaining the quality and safety of products. These warehouses are equipped to regulate temperature and humidity levels, ensuring that perishable items, like fresh produce and dairy products, stay fresh and free from spoilage during storage and transportation. Best Practices for Last-Mile Food and Beverage Fulfilment. India's food and beverage fulfilment business is not only enormous, but it also caters to a diverse spectrum of consumers. According to a survey, India's food and beverage fulfilment business is the fastest-growing market, with a projected value of $156.25 billion by 2026. D2C firms are having an impact on the food and beverage fulfilment market, from kid-friendly snacks to ready-to-cook meals. Whether ordering online or in-store, the availability of these commodities to end customers is dependent on a well-functioning supply chain ecosystem. Any interruption in this ecosystem might result in customers seeing warnings such as "product unavailable" or "out of stock."Delivery optimisation is critical for the success of any D2C food and beverage fulfilment business. On-time delivery is critical in all categories, whether perishable or packaged items, to keep customers interested in the brand. Furthermore, apparent compliance with food safety and transportation rules on packaging and invoices will boost customer confidence.These companies should concentrate on offering various delivery alternatives for their items. To meet the varying demands of clients, website/app connections with multiple logistics service providers such as same-day delivery, expedited delivery, and scheduled delivery. This can aid in increasing client happiness and loyalty. Conclusion As a direct-to-consumer (D2C) e-commerce business, accurate, smooth fulfilment is essential for your business. To enhance logistics operations, many technological interventions have been implemented. To accomplish same-day deliveries, it is critical to be closer to clients in terms of delivery or despatch. This method can aid in the food and beverage fulfilment of late orders while keeping prices low. According to a survey, India's food and beverage fulfilment business is the fastest-growing market, with a projected value of $156.25 billion by 2026. D2C firms are having an impact on the food and beverage fulfilment market, from kid-friendly snacks to ready-to-cook meals. Delivery optimisation is critical for the success of any D2C food and beverage fulfilment business. 

August 04, 2023

Best ways to manage returns on Shopify

Best ways to manage returns on Shopify

E-commerce platforms have made it easier than ever for companies to set up an online store and start selling products. Managing returns, on the other hand, is one of the biggest obstacles in running an e-commerce business. Returns are a part of any online business, and if they are not properly managed, they can lead to revenue losses and bad customer experience. Running an online store on Shopify is very important to know how to manage returns on Shopify. Understanding the best ways to handle returns can help us build trust with clients and provide excellent service. This guide will examine easy and efficient methods to manage returns on the Shopify platform. These tips will make it easy for customers and store owners to know how to manage returns on Shopify, from making a clear return policy to simplifying the process. E-commerce returns occur in all sectors. Between five per cent and fifteen per cent of all consumers return their online purchases. Let's delve into the world of returns management and learn how to manage returns on Shopify. How to Manage Returns on Shopify 1. Create a Clear Return Policy: Establish a clear and comprehensive return policy that outlines the conditions for returns, such as time frames, eligible items, and refund options.Display the return policy prominently on your website, preferably on the checkout page or in the footer, to make it easily accessible to customers. 2. Set Up Return Request Form: Create a user-friendly return request form on your Shopify store where customers can submit their returns on Shopify request easily. Include fields for order details, the reason for the return, and the preferred refund method. 3. Automate Return Request Notifications: Set up automatic email notifications to acknowledge receipt of return requests and inform customers about the next steps in the return process.This communication helps customers feel assured that their request is being addressed promptly. 4. Review Return Requests: Regularly check the return request dashboard on your Shopify admin panel to review and process incoming requests.Assess the eligibility of each return based on your return policy, and ensure that the request falls within the specified time frame. 5. Communicate with Customers: Send personalized emails to customers, either approving their returns requests or providing explanations if the return is not eligible.Keep customers informed about the status of their returns and provide estimated timelines for processing refunds or replacements. 6. Issue Refunds or Replacements: Once the return is approved, process refunds promptly according to the customer's preferred refund method (e.g., original payment method or store credit).If applicable, arrange for replacements to be shipped to the customer as soon as possible. 7. Track Return Inventory: Update your inventory system to reflect returned items and their condition (e.g., restockable or damaged).Keep track of the returned inventory to ensure accurate stock levels and prevent overselling. 8. Monitor Return Trends: Analyze return data regularly to identify trends and common reasons for how to manage returns on Shopify.Use this information to improve product descriptions, images, or sizing information to reduce return rates in the future. 9. Provide Excellent Customer Service: Respond promptly and courteously to customer inquiries about how to manage returns on Shopify.Go the extra mile to address any issues and make the return process hassle-free for customers. 10. Review and Optimize Return Policy: Periodically review your return policy based on customer feedback and return trends.Make necessary updates to address customer concerns and optimize the return process further. 8 Shopify Apps To Simplify the Returns Process 1. AfterShip Returns Center AfterShip Returns Center streamlines return with a self-service platform.Customers can generate return requests, track returns, and get notifications.Store owners can efficiently know how to manage returns on Shopify, reducing customer inquiries and manual work. 2. Parcel Returns Manager Simplifies return shipping with automatic return label generation.Integrates with major carriers for easy return shipping.Tracks return shipments and provide real-time updates. 3. Returnly Offers an instant credit system for a better customer experience.Provides immediate store credit for replacements or future purchases.Enhances customer satisfaction and encourages repeat purchases. 4. Easy Returns EasyReturns provides a seamless returns portal for customers, making the returns process hassle-free.Customers receive clear return instructions, ensuring a smooth and efficient returns experience.Customers can select their preferred return reasons, enabling accurate data collection for store owners.Store owners can easily track returns and monitor their status through the app's intuitive interface.EasyReturns allows store owners to issue refunds promptly, enhancing customer satisfaction.Store owners can efficiently manage return policies, ensuring consistency and clarity for customers. 5. Return Prime Establish your return policies, and Return Prime will automatically complete the steps accordingly, reducing your customer support staff's burden. Users can quickly send return labels, refunds, gift cards, or discount codes to customers after a returned item is processed. 6. WeSupply WeSupply allows you to automate even the most specific cases. For instance, if a consumer marks several items for return and refund, you only can refund each item once it is received and thoroughly inspected—there is no more return fraud!The option to offer customers a store credit coupon or gift card instead of returning the amount to the initial payment method (e.g., point-of-sale, online, etc.) is another essential feature. This increases customer loyalty and encourages future purchases. 7. Narvar Return & Exchange  Narvar Return & Exchange app for Shopify allows Shopify retailers to offer a variety of return options, including returning to a local store or by mail. It helps you create unique return rules, regulations, and fees for various products or customers to provide a unique experience. 8. Loop Returns  Loop Returns aims to increase brand loyalty and reduce refunds by encouraging exchanges over returns. It gives you full control over whether and when returns are automatically or manually approved, and you can choose which events cause automatic approval to happen.Furthermore, Loop allows you to return products to vendors, donation centres, repair centres, and warehouses. 9. WareIQ Returns Management Solutions Customers can easily place return requests through the website's branded return portal, even on their mobile screens. A set returns processing window ensures timely requests. For hassle-free operations, automation enables reverse pick-up, partial return management, and courier allocation. A central returns panel helps manage all returns, allowing tracking, review, acceptance or rejection of requests, and viewing of return reasons and product images shared by customers for refunds. The Importance of Returns in the Shopify Customer Experience 1. Driving Business Growth through Returns When a company can carry out a hassle-free return and refund process, it increases customer loyalty by establishing a brand image of accountability and trust. 2. Increasing Customer Retention Establishing a reliable brand image lets the company reach more people. 3. Reduce Company Operational Costs  The organization can cut off a significant amount of overall expenditure by conducting return and refund transactions that are smooth and genuine. 4. Preserving Inventory Quality Occasionally, return requests turn out to be false, or the company ends up providing reverse logistics for damaged goods. An effective returns system helps the company avoid such situations. Conclusion Running an online store on Shopify is very important to know how to manage returns on Shopify. These tips will make it easy for customers and store owners to know how to manage returns on Shopify, from making a clear return policy to simplifying the process. In this blog, we delved into the world of returns management and learned how to manage returns on Shopify. One should analyze return data regularly to identify trends and common reasons for how to manage returns on Shopify. Use this information to improve product descriptions, images, or sizing information to reduce return rates in the future. Through apps, Store owners can efficiently know how to manage returns on Shopify, reducing customer inquiries and manual work.

August 03, 2023

On-time deliveries: Top 10 tips to meet Consumer expectations

On-time deliveries: Top 10 tips to meet Consumer expectations

Consumer expectations are the advantages or perceived value that customers look for while making a purchase or using a service. They are the end product of the "learning" process and are easily established because even the very first impressions are crucial. Once formed, these consumer expectations can have a big impact on how decisions are made and can be very difficult to alter.  Since they labour to satisfy a range of wants and desires that are partially connected to essential services like banking services, customers are viewed as heroes in modern marketing. When consumer expectations are met, they continuously form views about the actual service they received. Customers have expectations about how their needs and wants will be met. It's arguable that how well an organisation serves its informed customers determines how successful it is.  10 tips to meet consumer expectations 1. Understanding customer Priorities Prioritising consumer demands is crucial for effectively managing consumer behaviour and consumer expectations.Regarding what the customer anticipates from the company and what the company can guarantee to provide, everyone should be on the same page. Each customer will be unique. Asking lots of questions is a terrific method to learn what the client considers to be the most crucial aspect of the needed service. The client representative should also enquire about the consumer expectations for the business partnership. Knowing the client or customer is one of the finest methods to make prioritising simpler.Managers of customer service should make an effort to comprehend the client's needs and wants.  2. Regular Updates and Timely Notifications When it comes to managing consumer expectations effectively, communication is essential. Both the client and the company may find it quite annoying when there is inadequate communication. Establishing a regular timetable for when the customer may expect to hear from the company representative is a wonderful approach to remaining on top of communication.The consumer should be informed in advance of how frequently the company will communicate with them and at which convenient times. Changes in the timetable should be promptly communicated to the customer. Achieving effective customer-business communication ensures that everyone is constantly on the same page and prevents unpleasant surprises.  3. Consistency All clients anticipate consistency from businesses. The customer may feel puzzled and disoriented when services or products are changed at random. Additionally, it is a definite method to break any previously built trust. Because they will always know what to expect, maintaining consistency in client relations also helps the customer manage their own expectations. Finding out where discrepancies arise and what the flaws are will be made easier by paying attention to consumer complaints and concerns. Trust is created via consistency, and sustained business partnerships follow. 4. Realistic Promises made Businesses shouldn't advertise products or services that they can't supply. A company has to know when and how to refuse a consumer. It is crucial to clarify the reasons behind the response and the reason the answer is no.By committing to a service that cannot be provided, the firm significantly harms its credibility and image. In order to manage consumer expectations, it is far better to make fewer promises and deliver more on those promises. Make attainable and reasonable promises, and then go above and above to fulfil them.Instead of feeling that a promise was broken, the consumer will think that the company goes above and beyond for them. 5. Time Schedule Coordination Keeping organised will make it easy to follow all of the other advice. Have an easy-to-access list of all clients and their requirements. The list needs to be up-to-date and simple to comprehend. It will be simpler to follow up on demands, consumer expectations, and deliveries the more organised the firm is. In order to ensure that predetermined communication contact dates and times are never missed, the list should also be coordinated with a timetable. Having a timetable will also help to guarantee that products or services are delivered at the scheduled and suitable time. 6. Result-Oriented Approach You must still provide a plan of action with deadlines, even if your customer insists he doesn't care how it is accomplished as long as the desired outcomes are achieved. The status of a project should always be visible to the customer. The plan or scope of work should include the timeframes the customer must fulfil and the deliverables your team needs to stay on schedule for launch, which aids in managing consumer expectations. 7. Communicate Possible Risks This might be as easy as including a paragraph stating that if approvals are delayed from the customer, the timeframe will be adjusted to reflect this. It could also involve a discussion of the project's potential hazards, how you are attempting to keep them from impeding progress, and your backup strategy. Since getting the outcomes is ultimately your responsibility, you should think about any potential obstacles to completing a project on schedule. This aids the customer in modifying their assumption that everything will always go according to plan. The majority of undertakings encounter obstacles and failures. They only need to have faith that you have considered how a detour would affect their project. 8. Setting Achievable Goals Some clients might believe that simply because they have a PR strategy in place, they should anticipate calls from every journalist. Or perhaps they've committed to blogging and believe they'll receive 10,000 shares for each piece and 10,000 leads per month. Help them understand their current level of marketing expertise and maturity as well as the measures necessary to start experiencing outcomes that are typical in their sector. In particular, if this is the client's first serious step into modern marketing, control consumer expectations of fame and money. 9. Customer Feedback Importance Customers can let a company know if it fits their demands by contacting it. To better understand your performance, pay special attention to this feedback. Negative comments may show you where you need to improve, while positive feedback can help you continue on the correct path. Make sure you create platforms, such as social media pages, newsletters, or product review sections, that offer customers feedback. 10. Cushion for the Unexpected Even though you would want to, it is not practical to expect to provide a fully operating website that generates leads in less than 30 days. However, it might be tempting to say, "We might be able to do that," when you're face-to-face with a client who demands that the site be completed within the next month.The client simply knows that you stated you could finish it, which is an issue. Give your team a safety net in case anything unforeseen happens, and then deliver early. All the trust you've gained will be swiftly lost if you miss a deadline because you committed to an arbitrary timeline. Conclusion Consumer expectations are the advantages or perceived value that customers look for while making a purchase or using a service. Once formed, these consumer expectations can have a big impact on how decisions are made and can be very difficult to alter. Since they labour to satisfy a range of wants and desires that are partially connected to essential services like banking services, customers are viewed as heroes in modern marketing. Prioritising consumer demands is crucial for effectively managing consumer expectations.  Changes in the timetable should be promptly communicated to the customer. Finding out where discrepancies arise and what the flaws are will be made easier by paying attention to consumer complaints and concerns. Trust is created via consistency, and sustained business partnerships follow. It is crucial to clarify the reasons behind the response and the reason the answer is no. You must still provide a plan of action with deadlines, even if your customer insists he doesn't care how it is accomplished as long as the desired outcomes are achieved.

August 02, 2023

Mastering Inventory Replenishment: A Step-by-Step Guide

Mastering Inventory Replenishment: A Step-by-Step Guide

Inventory replenishment is a common practice to ensure that the right quantity of products is available with the seller or retailer on the picking shelves at the right time. Poor in-store ordering and replenishing practices—retailers ordering too late or too little, making wrong demand forecasts, or otherwise mismanaging inventory—contributed to 72% of stock-outs, according to a study by Harvard Business Review. This alarming percentage shows that inventory replenishment must be done systematically and on time. In summary, inventory replenishment that is done correctly helps to prevent overstocking and stock-outs, which can be very costly in supply chain management. Inventory replenishment covers more than just ready-to-sell inventory and raw materials stock used to make finished products. A businessman can run their business smoothly by restocking the goods and services. Why is Inventory Replenishment Important? Businesses need a strong inventory replenishment strategy because it can help teams avoid costly supply chain issues like overstock or out-of-stock. As previously stated, out-of-stock products can not only lead to sales loss but can also have a significant impact on brand trust and customer loyalty. They can also put your shelf security at risk because rival brands may start taking over any vacant space.Overstocking, on the other hand, can be just as bad for your company. CPG companies are aware of the fact that excess inventory can hinder new product rollouts, brand redesigns, or, in the case of food and beverage brands, push products beyond their “sell by” date, making them unfit for purchase. Overstocking can also confuse the supply chain. If any backstock information is not communicated before an order for replenishment is placed, both brands and retailers may lose money to handle the overstock. Methods of Inventory Replenishment 1. Reorder Point Method A replenishment/reorder point is the unit quantity on hand that causes the purchase of a specific amount of inventory replenishment. That is why reorder point serves as a signal for the storekeeper to restock the goods that are nearing completion in the store. It is similar to the fuel reserve indicator on a motorcar or bike. This allows you to refill your vehicle before it runs out of fuel while driving.Once the reorder point is reached, the retailer places a new order for the items that have been filled so that he can successfully fulfil his subsequent orders without stopping. The result is that there will be no interruption in production and fulfilment activities while simultaneously reducing the total inventory on hand. However, one important thing to keep in mind is that each product in the store may have a different reorder point because the reorder point is based on the time that your supplier takes to deliver the items to you. How to calculate reorder point?  Lead time, average daily usage rate, product selling rate, and vendor safety stock are required to calculate reorder level. Lead time is the time that the supplier takes to ship the goods after the vendor places a purchase order. The product's average daily sold units are the average amount of goods sold daily. The formula for calculating reorder point is (Average daily sold units x Lead time). 2. Periodic Stock Replenishment Method  The periodic inventory replenishment method takes inventory levels of products over a specified period. A replenishment order can be placed or not depending on specific inventory needs, but only at the review point.Restocking inventory in a warehouse is ideal with this method. Warehouse's larger storage capacity allows it to store goods that can last for three to six months. As a result, regular checks and reviews are sufficient for the items that are stored in the warehouse, and the inventory levels of these items are examined to determine whether or not they need to be restocked. There is no need to reorder the stock if the stock levels are sufficient. 3. Top off Method  One of the most popular inventory replenishment techniques is top-off, also known as lean time replenishment. When the picking operations are less active, the stock is replenished by this method. This makes it easier to review the stock and replenish it as per a predetermined threshold. Because it is the most efficient way to restock fast-moving SKUs, this is the most convenient option for retailers. When the stock count is done once in a while during less active operations hours, it can be replenished on a daily, alternate days, or weekly basis as needed. When demand is low, this method improves efficiency because items are always filled in the forward pick locations. 4. On-Demand Inventory Replenishment Method On-Demand inventory replenishment is another common method used by retailers. The seller or retailer restocks high-demand items. Because other things are slow, they might not be given priority. So that you can stock them in sufficient quantity, it requires careful preplanning and forecasting the demand for the products shortly. Because there is a high demand for seasonal items only during a specific time of the year, this method is ideal for seasonal products. Best practices for Inventory replenishment Regular stock counting One of the most common things that all sellers, vendors, and manufacturers do is stocktaking. Stocktaking regularly prevents overstocking, stock theft, and stock shrinkage. Additionally, it will allow you to determine the total number of each product(s) you have on hand, which will facilitate accurate inventory tracking. Demand forecasting  Current and past sales data is useful because it gives you an idea of which products are selling well and which are selling poorly. This sales knowledge helps you restock items according to their needs. Reliable Suppliers Buy products from a reliable supplier because it is important for your business to have the stock of goods supplied to you in the quantity you need and at the right time. However, when you choose a supplier, you should also choose one who delivers goods of high quality at the right time in the right amount. Benefits of improving your Inventory replenishment process Optimise sales Order the right amount of goods to be delivered to the right place at the right time. The retail replenishment system ensures that all products have the best inventory levels, which allows you to sell more profitably. Reduced mark-downs Optimised stock levels enable you to meet customer demand while minimizing stockouts. Increased sell-through of full-priced stock and a lower markdown rate keep margins safe and profits rise.  Make the stock turn possible Confidently meet customer demands without overstocking or understocking. Conclusion Inventory replenishment is essential for any business to run smoothly and profitably. Businesses can avoid costly supply chain issues like stock-outs and overstock by using efficient inventory replenishment strategies. This minimizes wastage and reduces sales loss and brand trust. The reorder point method makes it easier for items to be restocked at the right time, which minimizes delays in the production and fulfilment process. Warehouse storage uses the periodic stock replenishment method because it allows regular checks and reviews to determine how much restocking is needed. For fast-moving SKUs, the top-off method ensures that items are always available in forward-pick locations. For seasonal items that are highly demanded during certain times, on-demand inventory replenishment is the best option. Companies can meet customer needs, avoid supply chain issues, and prosper in today's competitive market by having a well-organized and active inventory replenishment method. Thus, mastering inventory replenishment requires time and effort. In the changing business world, it can really make a big difference for businesses that want to grow and stay strong.

August 01, 2023

Maximizing Profitability with Consignment Inventory Management

Maximizing Profitability with Consignment Inventory Management

Retailers can acquire and sell their stock in a variety of ways. Mostly, retailers buy inventory and store it in their retail warehouses so that customers can buy it.  Since the retailer only purchases when the stock is sold, wholesalers take the most risk with their inventory. In this instance, the wholesaler holds the inventory until it is sold. Retailers return their stock to the wholesaler if it isn't bought.  Consignment inventory management has many benefits for retailers. First, the wholesaler will bear all inventory carrying costs. When a retailer doesn't have enough cash, consigned inventory is the best option. In the competitive business landscape, any company's success and growth depends on optimizing profitability. Businesses can lower costs and increase profitability by using consignment inventory, which allows them to stock and sell goods without actually purchasing them. We will discuss in this blog how consignment inventory management can help maximize profitability and the best practices for successfully applying this approach. Understanding Consignment Inventory Management Merchandise that is kept in a store or warehouse but whose ownership remains with the supplier until they are sold to customers is called consignment inventory.  Once the goods are sold, the supplier retains ownership, and the retailer only pays for the goods after they are sold to the end consumers. Why Use Consignment Inventory? Everyone doesn't have the money to buy stock and wait for customers to buy it. To save time and money, retailers may opt for consignment inventory. As a retailer, you should consider consigned inventory for a number of reasons. Low risk You can use your capital to buy established goods because you don’t have to pay for the inventory in advance. You can consign new supplier brands and experiment with the market as a result. Low cost of ownership Retailers can reduce ownership costs by looking for consigned goods instead of having a warehouse full of purchased goods. Better cash flow Retailers will win in every situation. When they are sceptical about a product, they will not have to spend a lot of money to keep it and check whether customers will buy it. How to Manage Consignment Inventory In order to keep close tabs on goods, both suppliers and retailers must properly manage consignment inventory.  Managing inventory can be a complicated task for businesses that sell a combination of consigned and non-consigned goods.  Some organizations are still using spreadsheet-based or even paper-based systems for inventory tracking.  These methods of tracking inventory are often slow and unreliable, and it makes it difficult for vendors and retailers to work together.  There are many options for inventory management, but not all of them are designed to handle consignment inventory.  Inventory management systems, which are designed to simplify the handling of a variety of inventory-related responsibilities, are common use for today's businesses.  These solutions ought to track the inventory that the supplier sends to the retailer in the best-case scenario; identify when inventory must be added to the retailer in order to avoid stockouts; and monitor the stock that the supplier needs to replenish.  These features help suppliers find the goods to buy, reduce the amount they need to stock in their retail stores and enable them to save money on shipping costs. Advantages of Consignment Inventory for Retailers Lower Inventory Costs Retailers can store goods without paying suppliers in advance. Retailers don't have to take the risk of unsold items because they don't own the inventory until it is sold. Increased Cash Flow Retailers improve cash flow management because they pay for inventory only after the products are sold. Retailers can improve overall liquidity by allocating their funds to other parts of the company. Beneficial Contracts The expectations and obligations of both parties must be laid out in the contract.  This will include the goods' prices, the time that the retailer can keep inventory, and who will be responsible for inventory damage.  Detailed contracts improve cooperation and maintain transparency. It can prevent any potential conflicts and disputes. Market Expansion Reduced upfront costs for retailers because they are not required to purchase inventory. Suppliers can increase exposure and sales potential by selling their products in multiple retail outlets. Minimizes retailers' risk of overstocking and lowers carrying costs. Benefits for Suppliers Expanded Market Reach Suppliers can expand their market reach by placing their goods in several retail outlets. Suppliers are able to explore new markets without making a lot of money. Improved Relationship with Retailers Inventory swaps encourage a partnership where both sides work together for mutual benefit. Retailers may argue about inventory costs and risk with suppliers. Strategies for Successful Consignment Inventory Management Transparent Inventory Tracking Use inventory management software to keep track of inventory items' status and where they are. To prevent miscommunication and inventory discrepancies, suppliers and retailers must regularly exchange updates. Performance-Based Agreements Establish objective metrics, like sales velocity and inventory turnover, to measure consignment inventory success. Offer rewards or bonuses to sellers who meet certain sales goals. Demand Forecasting To accurately predict demand, use market trends and historical sales data. To avoid overstocking or stockouts, adjust inventory levels according to anticipated demand. Collaborative Marketing Efforts Combine marketing campaigns to raise brand awareness and increase product visibility. Reduce individual financial burdens by dividing marketing costs between retailers and suppliers. Potential Challenges and Mitigation 1. Inventory Loss or Damage Ensure that goods are sufficiently insured so that they are protected against losses or damages while being shipped. Find and resolve any potential issues with inventory condition through regular inspections. 2. Inventory Accuracy Regularly audit the consignment inventory records to make sure they are accurate. To maintain trust and transparency between suppliers and retailers, promptly resolve discrepancies. 3. Inventory Control and Visibility Keeping track of consigned inventory across multiple places can be difficult. Difficulty in distinguishing consigned inventory from owned inventory may lead to confusion. 4. Accurate Sales Reporting Retailers might forget to report actual sales, which causes mistakes in inventory records. Incomplete or delayed sales data can impact inventory replenishment decisions. 5. Price Disputes Suppliers and retailers may argue over product prices. Retailers can sell consigned goods at reduced prices, which affects suppliers' profitability. Suggested read: Difference Between Consignor and Consignee: Roles and Responsibilities Consignment Inventory Policy The newly adopted managing inventory policy is the Consignment Stock Policy. A CS agreement between a vendor and a buyer requires great cooperation and integration. In actuality, the supplier freely places the product stock in the buyer's warehouse, and all items remain with the supplier until the buyer picks them up according to its production plan.  While this policy allows the vendor to move its inventory to the buyer's property, the supplier must ensure that the buyer has an available stock level that is between the minimum S and maximum S values located on the buyer's property. The continuous exchange of inventory data levels between the two parties, which is implicit in a CS agreement, allows the buyer to achieve higher service levels by eliminating the demand perturbation that the vendor perceives as a result of the buyer's order policy. Several benefits for the buyer: Inventory holding costs are reduced because the buyer only pays when the raw material is drawn on. A higher service level in comparison to a traditional policy because the vendor guarantees a minimum stock level in the buyer's warehouse. A reduction in administrative costs because traditional policy purchase order processing is more expensive. Just-in-time procurement using low replenishment costs. Also read: Difference Between Consignment And Sale Conclusion When it comes to maximizing profitability for both retailers and suppliers, consignment inventory management is a powerful tactic. By cutting inventory costs, increasing cash flow, and increasing market reach, businesses can increase profits and operational efficiency. Consignment inventory implementation is dependent on transparent inventory tracking, performance-based agreements, demand forecasting, and joint marketing efforts. A cooperative consignment partnership will be harmonious and profitable even if obstacles come up. Companies that are looking for long-term growth and higher profitability can benefit greatly from adopting consignment inventory management.

July 31, 2023