Fulfillment of Nutrition and Wellness Products: Trends, Challenges and Tips to Ace Nutrition and Wellness Category Supply Chain Operations in 2022

Pavel D’silva

By Pavel D’silva

October 06, 2022

Along with the growing awareness and utilization of the internet and eCommerce by customers to get access to the products and services they need in a speedy and hassle-free way, the demand for nutrition and wellness products to help people live healthier lifestyles is simultaneously increasing. This is coupled with the trend of more people gaining access to lifestyle amenities due to India becoming a more prosperous and wealthy country on a daily basis. As a result of this, customers have become less worried about scraping by and putting food on the table and are able to focus on more granular aspects of their lives, such as the well-being of themselves and their families.

The expanding availability of nutrition and wellness products, especially through eCommerce, has made many consumers enthusiastic about purchasing them, as they do not need to visit a dedicated store. They can simply browse through all the available products and get all the information they need at their fingertips. In this blog, we take a deeper look into the fulfillment of nutrition and wellness products, trends in the industry, challenges faced by retailers, and 5 tips to improve fulfillment processes.

Table Of Contents
  1. What Constitutes the Fulfillment of Nutrition and Wellness Products?
  2. Significant Trends in the eCommerce Growth of Nutrition and Wellness Products 
  3. 3 Unique Challenges That Sellers Face in the Fulfillment of Nutrition and Wellness Products
  4. 5 Tips to Enhance the Fulfillment of Nutrition and Wellness Products Through a 3PL in 2022
  5. Conclusion: Why is WareIQ a Good Option for the Fulfillment of Nutrition and Wellness Products?
  6. Fulfillment of Nutrition and Wellness Products: FAQs

What Constitutes the Fulfillment of Nutrition and Wellness Products?

The conventional eCommerce processes that go into delivering nutrition and wellness products to the locations of relevant customers, such as picking, packing, shipping, and last-mile delivery, constitute the fulfillment of nutrition and wellness products. These products can be anything health or fitness-related such as herbal teas, protein shakes, diet supplements, grains, pulses, ayurvedic medicines and much more. They generally add value to a person’s daily routine by providing solutions to problems such as obesity, stress, weight gain, and high cholesterol, among others.

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"With WareIQ, UTH is able to consolidate common inventory for all platforms and get much closer to the customer through access to WareIQ’s strong nationwide network of fulfilment centres, and last mile & hyper-local courier partners. We are excited about being able to offer same day delivery in several pin codes due to WareIQ."
- Samit Mehta, Founder, UTH Beverages

Significant Trends in the eCommerce Growth of Nutrition and Wellness Products 

  • In a Mckinsey survey of 7,500 people across 7 countries, 79% of them agreed that wellness is important, while 49% indicated that it was a top priority for them.
  • The global nutrition and wellness product market are currently valued at $1.5 trillion, with a growth rate between 5 to 10%, annually.
  • The industry experienced an overall decline during the pandemic, with more people being inactive but demand has started experiencing a significant uptick since then.
  • In a recent study, participants spent the majority of their income on healthcare and wellness products.
  • Services, as opposed to products, account for 30% of nutrition and wellness-related purchases.

3 Unique Challenges That Sellers Face in the Fulfillment of Nutrition and Wellness Products

Need for Specific Warehouse Facilities

Nutrition and wellness products often have very specific storage requirements such as being stored at a certain temperature, being stored away from direct sunlight, being stored away from other grocery products due to risks of cross-contamination, and much more. This necessitates that fulfillment warehouses be equipped with specific features to safely and efficiently store so that they can successfully be shipped to customers without getting visually damaged or deformed.

Greater Risk of Expiry and Damage

On the same note as the first point, because wellness and nutrition products need specific facilities to prevent them from getting spoiled or damaged, their chances of premature expiry are generally higher compared to conventional eCommerce products. Moreover, since they are tailored toward improving the health and well-being of customers, there is a lower threshold for any deformities to occur as the product will not be salvageable and will have to be written off.

In the event of an RTO, the package could risk getting damaged in transit due to the fact that it hasn’t been stored in the required conditions for a long period of time, which could not only increase the logistics costs but also result in the product cost being borne by the seller. 

Suggested Article: How to Handle RTO?

Requirement for Specialised Packing

In continuing with the theme of wellness and nutrition products being a lot more fragile than other categories, they require specialised packaging. This helps increase their lifecycle and prolong their shelf life and ultimately, their expiry. However, if you are a retailer that is aspiring to deal in these products, it is important to note that these packaging facilities, like the dedicated storage facilities, don’t come cheap. It is simply an additional step and cost to think about, that is unique to nutritional and wellness products.

5 Tips to Enhance the Fulfillment of Nutrition and Wellness Products Through a 3PL in 2022

Have Enhanced Inventory Management and Quality Control

How to Set Up An Optimal Inventory Management System - Corporate Vision Magazine
Source

Wellness and nutrition products are subject to some of the most strict guidelines of any product category in relation to storage, shipping and delivery since the entire aim of them is to improve health and wellness among the people that buy them. Therefore, you need to implement enhanced quality-checking procedures and invest in an inventory management system to oversee your inventory compliance and identify when products are close to expiry or need to be replenished with fresh stocks. This will help you stay on top of the game and help customers view your brand as a legitimate option for the fulfillment centre of nutrition and wellness products.

Related Article: Stock Replenishment

Have Exceptional Product and Operations Management 

Key Takeaways From Management - FAA Office
Source

Management of important departments is a crucial aspect of any company, especially one that sells nutrition and wellness products as there can be a vast number of challenges and unforeseen circumstances that could occur. Competent management can offset the negative effects of such circumstances by providing solutions to problems and leadership to various teams around them.

For instance, if there is a product recall of a major SKU that you sell due to manufacturing defects or safety hazards, you need proper management to take the appropriate steps in dealing with agitated customers that have already purchased it, ensure that all the defective stocks are rounded up and replenish the inventory with a close substitute and offer that to customers as a replacement.

Implement Batch Tracking at the Warehouse Level

What Is Batch Production? - MRPeasy
Source

Some important batch tracking methods are FEFO (First Expired, First Out), FIFO (First In, First Out) and LIFO (Last In, First Out), among others. In the case of wellness and nutrition products that have a greater risk of expiry and damage if they are not stored in the required conditions or are kept in storage for too long, it is best to use the FEFO method to mitigate any additional risks. This will ensure that the products with the closest expiry dates will be prioritized and fulfilled first.

Offer Ultra-Fast Delivery

Nobody wants to pay for food delivery — Quartz
Source

A recent study concluded that 48% of eCommerce customers in India received their orders within 2 to 3 days of placing them, which is a major step up from just a few years ago. Fortunately for customers, this number is only slated to rise as ultra-fast 2-day, same-day and even 10-minute deliveries are taking precedence. eCommerce selling platforms like Amazon and Flipkart, along with 3PL fulfillment companies, are constantly seeking to out-pace each other in terms of order fulfillment and the parties that ultimately benefit our retailers and their customers. This is especially beneficial for the fulfillment of nutrition and wellness products as it is advisable not to keep them in transit for too long.

Provide a Unique Unboxing Experience

Beauty Product Packaging designs, themes, templates and downloadable graphic elements on Dribbble
Source

Wellness and nutrition products generally have great packaging that hits home the message of health and sustainability. Therefore, it is imperative that your brand also follows this trend in order to catch the eyes of customers, among a sea of other manufacturers that are also trying to jostle for their attention. You can use materials that maintain the lifecycle of your products while also promoting your brand and its message. This can easily be done through a 3PL company that has custom packaging facilities. You can also insert pamphlets, coupons and vouchers in your packaging to encourage customers to purchase from you again.

Conclusion: Why is WareIQ a Good Option for the Fulfillment of Nutrition and Wellness Products?

As the world becomes more health conscious, the demand for nutrition and wellness products will only keep increasing. People are seeking to live healthy, prosperous lives now, more than ever. As the global economy becomes wealthier as it recovers from the pandemic, the focus shifts from survival to personal well-being and that is exactly what is taking place.

This is even more pronounced in a country like India, where more and more people are getting the capability to pursue luxuries that enhance their lifestyles. However, it is important to be aware of the specific features and costs that are unique to this category of products and plan accordingly. If you need specialised facilities that are associated with the fulfillment of nutrition and wellness products, WareIQ might be the perfect fit for you.

fulfillment of nutrition and wellness products_WareIQ services

WareIQ is one of India’s leading eCommerce fulfillment companies, trusted by a lot of brands in nutrition and wellness categories like Gynoveda, UTH Beverages, Lil’ Goodness, Wingreens etc. We provide a vast array of eCommerce services from inventory storage to order delivery. Some of our unique services that could benefit your company if you sell wellness and nutrition products are listed below:

Pan-India Network of Fulfillment Centers with Cold Storage & Temperature Controlled Warehouses

We have fulfillment centers scattered across the entire country and each one is equipped with specialized SKU-specific facilities such as cold storage, temperature-controlled warehouses, specialised storage materials for fragile goods and much more. Additionally, we also provide hyper-local fulfillment through dark stores where inventory that needs to be fulfilled quickly can be stored and delivered to surrounding areas.

Custom Packaging Facilities

We provide customized packaging facilities as per the requirements of your business. You can choose to highlight your brand with your logo and designs of your choice, while also choosing materials that will secure your products, especially fragile ones such as wellness and nutrition products.

Ultra-Fast Same-Day and Next-Day Delivery

We have partnered with more than 20 of the best shipping aggregators in the country to ensure that your orders are always on time. We also automatically assign the quickest and most cost-effective option for every order. 

Custom WMS With Multiple Integrations

Our custom WMS can integrate with multiple eCommerce selling platforms such as Amazon, Flipkart, eBay and more and can monitor, store and update your inventory and order data across all of them, in real-time. You will also have access to all your important data in one central dashboard.

No Minimum Order Requirements

We do not have any minimum order restrictions. You only pay for the services and facilities that you use so you can pick and choose what is important to you.

Fulfillment of Nutrition and Wellness Products: FAQs

Supercharge your fulfilment with WareIQ now, contact our team.

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Pavel D’silva
Author

Pavel D’silva

Pavel is a content marketing analyst at WareIQ. He has more than 3 years of content marketing experience. His key responsibilities include writing SEO-based blogs, guides, guest posts, and other types of content on a plethora of topics related to eCommerce fulfillment, operations, supply chain, warehousing, shipping etc.

Read all of Pavel D’silva's Posts

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This includes: Business name Type of business (sole proprietorship, partnership, private limited company, etc.) GSTIN (Goods and Services Tax Identification Number), which is mandatory for selling on JioMart Business address for correspondence and shipment purposes Bank Details Enter your bank account details where you will receive payments from JioMart. This includes: Account holder’s name Bank account number IFSC code of the bank branch Upload a cancelled cheque or a recent bank statement for verification. Business Documents Upload the required documents to verify your business credentials. These documents typically include: GST Registration Certificate PAN Card of the business entity or owner Address proof (electricity bill, rent agreement, property deed, etc.) Cancelled cheque or bank statement for bank verification Ensure that all documents are clear and legible to avoid delays. Product Listings Once your account is verified, you can start listing your products. Ensure that each product listing includes the following: High-quality images Detailed and accurate product descriptions Pricing information Stock availability Use keywords and SEO practices to make your listings more visible to potential customers. Compliance and Quality Check JioMart may conduct a compliance and quality check to ensure your products meet their standards. Be prepared for periodic audits to maintain high-quality listings and customer satisfaction. Start Selling After your products are listed and approved, you can begin selling on JioMart. Use the seller dashboard to manage orders, track inventory, and address customer queries. Utilise Seller Support JioMart offers extensive seller support services to help you optimise your sales and resolve any issues. Participate in training programs and webinars JioMart provides to enhance your selling strategies. Advantages of JioMart Seller Registration Broad Customer Reach: Gain access to a large and diverse customer base across India. Efficient Logistics Support: Benefit from JioMart’s robust logistics network for timely and reliable deliveries. Secure Payments: Enjoy secure and timely payments with transparent transaction records. Marketing Support: Leverage JioMart’s marketing tools and promotions to boost your product visibility. You may also like to read: APOB Registration on AJIO: A Step-by-Step Guide [signup] Conclusion Navigating the complexities of e-commerce platforms like Jiomart requires a strategic approach to ensure compliance and optimise performance. Understanding the role of APOB (Additional Place of Business) is crucial for Jiomart sellers as it helps streamline operations, manage inventory effectively, and comply with GST regulations. APOB for Jiomart facilitates efficient warehousing and logistics and ensures that sellers adhere to the legal requirements necessary for smooth business operations. Proper registration, meticulous inventory management, and leveraging Jiomart’s marketing tools are essential strategies for enhancing your presence on the platform. By following the tips outlined for Jiomart sellers, such as optimising product listings, managing customer service effectively, and staying updated with platform changes, sellers can significantly boost their chances of success. Ultimately, a well-managed APOB setup and adherence to best practices will lead to a more organised and profitable e-commerce business on Jiomart. FAQs About APOB for Jiomart What is the role of APOB in Jiomart?APOB, or Additional Place of Business, plays a vital role in the operations of Jiomart sellers by ensuring proper registration and compliance with GST regulations. 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First, sellers must create an account on the Jiomart seller portal by providing basic information about their business. This includes details like business name, GST number, and contact information. Next, sellers must upload documents such as GST registration certificates, PAN cards, and bank details. After submission, Jiomart reviews the information and verifies the documents. Once approved, sellers receive access to the Jiomart platform to list their products, manage orders, and track sales. This registration process is crucial for establishing a presence on Jiomart and starting operations.How can Jiomart sellers effectively manage their business using APOB?Effective management of a Jiomart business using APOB involves several strategies. Sellers should ensure that their additional places of business are well-organised and equipped for efficient inventory management. Utilising technology for real-time tracking and updating inventory levels can help avoid stockouts or overstock situations. Additionally, sellers should integrate their APOB locations with Jiomart’s logistics and delivery systems to streamline order fulfilment. Regularly reviewing and optimising operations at each APOB location will help maintain smooth business processes and improve overall performance on the Jiomart platform.

July 25, 2024
Managing APOB for Nykaa: Tips for Sellers

Managing APOB for Nykaa: Tips for Sellers

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Understanding APOB for Nykaa An Additional Place of Business (APOB) for Nykaa sellers refers to any location apart from the primary registered office where significant business activities occur, such as product storage, distribution, or packaging. Registering these additional locations with GST authorities ensures compliance and facilitates smooth business operations.  For Nykaa sellers, maintaining multiple APOBs can significantly enhance their operational efficiency by allowing them to manage inventory more effectively, reduce delivery times, and better cater to regional customer demands. Registering an APOB involves updating the GST portal with the new location details and submitting necessary documentation, such as address proof and rental agreements.  By effectively managing APOBs, Nykaa sellers can leverage strategic locations to optimise their logistics, improve delivery performance, and provide a superior shopping experience to their customers. This approach helps meet compliance requirements and plays a crucial role in scaling the business efficiently. Related read: Understanding the SLA Full Form and Its Importance in Logistics and Fulfilment What Is Nykaa Delivery Partners? Nykaa's delivery partners are logistics service providers collaborating with Nykaa to ensure efficient and timely delivery of products to customers. These partners play a crucial role in the e-commerce supply chain by managing the transportation and distribution of goods from Nykaa's warehouses to the end consumers. Nykaa works with several renowned delivery partners, including Delhivery, Blue Dart, Ecom Express, and XpressBees, to cover a wide geographical area and offer various delivery options, such as standard, express, and same-day delivery.  The selection of reliable delivery partners allows Nykaa to maintain a high standard of customer service by ensuring that orders are delivered accurately and on time. Additionally, these partners provide tracking services that enable customers to monitor the status of their orders in real time. Collaborating with multiple delivery partners also helps Nykaa manage peak season demands and handle large orders efficiently. By leveraging the expertise and infrastructure of its delivery partners, Nykaa ensures a seamless shopping experience for its customers, reinforcing its position as a leading e-commerce platform in the beauty and wellness sector. Process of Nykaa Seller Registration Registering as a seller on Nykaa involves a straightforward yet comprehensive process designed to onboard legitimate and quality-focused businesses. The registration process includes the following steps: Account Creation: Visit the Nykaa Seller Portal and create an account by providing basic information such as name, email address, and contact number. Business Information: Enter detailed business information, including business name, type, and GSTIN. Ensure that all APOBs are registered and listed. Document Submission: Upload necessary documents such as GST registration certificate, PAN card, bank account details, and address proof for the primary and additional places of business. Product Listing: After verification, list your products on the Nykaa platform by providing detailed descriptions, images, and pricing. Onboarding Completion: Once all details are verified and approved, your seller account is activated, and you can start selling on Nykaa. You may also like to read: Step-by-Step Guide to Registering an APOB for Amazon How to Track Nykaa Delivery? Nykaa provides a robust delivery tracking system to ensure transparency and enhance customer satisfaction. Once an order is placed, sellers can access real-time tracking information through Nykaa’s Seller Dashboard. This tracking system includes: Order Confirmation: Sellers receive an order confirmation with details such as order number, product, and customer information. Dispatch Notification: When the product is dispatched, a tracking number is generated, and both sellers and customers can monitor the shipment’s progress. Real-Time Updates: The tracking system offers real-time updates on the shipment’s status, including pick-up, transit, and delivery stages. Delivery Confirmation: Upon delivery, the seller and the customer receive a notification confirming that the order has been successfully delivered. This efficient tracking system keeps customers informed, helps sellers manage their inventory, and promptly resolves potential delivery issues. Vital Tips for Nykaa Sellers To succeed as a seller on Nykaa, it’s essential to adopt best practices that optimise operations and enhance customer satisfaction: Efficient Inventory Management: Keep your inventory updated and ensure that popular items are always in stock to avoid missing out on sales. Clear Product Descriptions: Provide detailed and accurate product descriptions and high-quality images to attract and inform potential customers. Competitive Pricing: Regularly review and adjust your pricing strategy to remain competitive in the market. Customer Service: Offer excellent customer service by promptly responding to queries and resolving issues quickly. Leverage Promotions: Participate in Nykaa’s promotional campaigns and offers to boost visibility and sales. By implementing these tips, sellers can enhance their presence on Nykaa and build a loyal customer base. Also read: APOB Registration on AJIO Conclusion In the dynamic world of e-commerce, managing an Additional Place of Business (APOB) efficiently is crucial for sellers on platforms like Nykaa. APOB registration ensures compliance with regulatory requirements and facilitates smoother business operations across multiple locations. By understanding the intricacies of APOB for Nykaa, sellers can leverage their business's potential, expand their reach, and enhance their service quality. Embracing effective logistics and delivery partnerships is equally important. Nykaa's collaboration with trusted delivery partners and robust tracking mechanisms ensures timely and reliable deliveries, contributing to a superior customer experience. Following the outlined tips and best practices, Nykaa sellers can streamline operations, boost customer satisfaction, and achieve sustainable growth in the competitive e-commerce landscape. FAQs About APOB for Nykaa What is an Additional Place of Business (APOB) for Nykaa sellers?An Additional Place of Business (APOB) for Nykaa sellers refers to any location other than the primary registered office where business operations such as storage, dispatch, or delivery are conducted. These locations must be registered with GST authorities to ensure compliance and smooth operations.How do I register an APOB for my Nykaa seller account?To register an APOB, log in to your GST portal and update your business details by adding the new location. If applicable, submit necessary documents such as proof of address and a lease agreement. Once approved, the APOB will be officially recognised and used for business operations.Who are Nykaa's delivery partners?Nykaa collaborates with several reputable delivery partners, including Delhivery, Blue Dart, and Ecom Express. These partners help ensure efficient and timely product delivery to customers, enhancing the overall shopping experience.What are the steps to become a Nykaa seller?To become a Nykaa seller, create an account on the Nykaa Seller Portal, provide detailed business information, submit necessary documents for verification, and list your products on the platform. Once your account is approved, you can start selling.How can I track my deliveries on Nykaa?Nykaa offers a robust delivery tracking system that is accessible through the Seller Dashboard. Sellers receive real-time updates on the status of their shipments, from dispatch to delivery, ensuring transparency and timely information for both sellers and customers.

July 24, 2024