What is the Order to Cash Process in Logistics?

The order-to-cash process (O2C) plays a significant role in the supply chain as well as logistics. It might sound like a simple process where an order gets placed and a payment is received. However, the O2C process is way more complex and includes several steps and processes.
In logistics, O2C makes it possible to have hassle-free processes right from order placement to cash flow management. However, there is so much more to it than what looks on the surface. Today, we will explain the aspects, order to cash steps, and the rules and responsibilities of the O2C process in logistics.
What Is the Order To Cash Process?
The order-to-cash process is essentially a cycle that has a series of steps and processes. The process starts with the customer placing an order and ends with payment being received. When it comes to logistics, the order-to-cash process flow ensures that the delivery is maintained smoothly while also keeping customers satisfied and having proper financial records.
Significant Stages of an O2C Process
There are eight stages of an O2C process that help a business run smoothly. The stages are explained below.
1. Order Management
The very first stage of an O2C process starts from the time when a customer places an order. This order can be placed either online on the website or any e-commerce site, or even over the phone or in person with the sales representative.
Once the customer’s order is received, it is important to verify the customer details as well as the order details. It is important that once an order is received, a series of actions take place in different departments to make sure that the order is shipped properly.
2. Credit management
O2C can help in mitigating the financial risk that a business can face when it comes to the creditworthiness of a customer. Automated software is used to put forward the approvals and further processes for an order being shipped for a customer who has proper credibility.
It is also used to flag customers who do not clear the credibility criteria. The automation makes it easier to maintain the accounts receivable. This helps to avoid any payment default from the customer’s end. It also ensures that there is complete compliance with all the financial policies.
3. Order Fulfilment
Order fulfilment is one of the crucial stages of an O2C process. It helps to keep the inventory up-to-date so that there are no last-minute problems in shipping out the orders. An optimised O2C process helps to immediately flag out-of-stock orders to keep the fulfilment process going and avoid any further billing issues.
It is an essential part of the O2C process that needs to be handled properly to avoid any inaccuracies or bottlenecks.
4. Order Shipping
Shipping the order is the next step that is important in order to cash process flow. It is important to ship the order as soon as it is fulfilled to avoid delivery delays.
Depending upon the delivery requirement, it is important to arrange specific transportation modes. Also, the status of the order needs to be constantly updated, and the tracking information also needs to be circulated to the customer.
5. Invoicing
Invoicing is significant in the O2C process. Several order to cash examples indicate that if there are delays in the billing process in O2C, it can further create inaccuracy and can also hamper the organisation’s finances. The invoicing process includes proper billing as per the terms and conditions., including applicable taxes, discounts, and shipping costs.
As per the research by Aberdeen Group, the organisations that have an efficient order-to-cash process require manual input for only about 16.2% when it comes to invoicing. When proper invoices are sent, the organisation can effectively forecast the cash flow and can also plan future expenditure.
6. Accounts Receivable
Accounts receivable majorly involves having a record of the unpaid invoices against the products that are delivered. It focuses on collecting the payment from the customer.
As part of this process, it is necessary to look at the outstanding invoices and ensure that reminders are sent out. Also, multiple payment methods can be provided to ensure that the payments are received.
On the off chance that the payments are overdue, it is also necessary to have a follow-up process in place.
7. Collection of Payments
As part of the order to cash roles and responsibilities, as soon as the payment is received, it needs to be applied to the respective invoice. This helps to allocate the right payments to the customer account.
It is also necessary to reconcile the bank statements with the accounts receivable records. It is an important step to look out for any discrepancies or pending payments and to highlight them.
8. Reporting and Data Management
Since all the stages of an order-to-cash cycle are interdependent, it is necessary to keep a record of everything so that the overall performance can be tracked properly.
The collected data points help to understand which stage of the order to cash process is affecting other processes. This can help to make improvements and increase the overall efficiency. The reporting also assists in forecasting future cash flow.
Limitations in the O2C process in logistics
The order-to-cash process is significant in logistics and simplifies the workflow, yet there are a few challenges, too. Below is a list of challenges that are usually faced by any organisation:
- Inaccuracies in the orders due to improper data entry or manual errors can be a cause of delays and make the customers satisfied. Hence, having real-time data accuracy becomes imminent.
- Since there can be multiple warehouses, maintaining inventory can become a challenge. Improper management can also lead to delays in order fulfilment.
What Can Businesses Do to Optimise the Order To Cash Process in Logistics?
While there are challenges, there are also solutions that businesses can find to make the most out of the order-to-cash process.
1. Introduce Automation
Getting the complete order to cash process automated is a great way to get optimised results. Using robotic process automation to handle repetitive tasks can save a lot of time while ensuring that there are minimum manual errors.
2. Real-Time Tracking
It is necessary to keep a real-time track of every process to ensure that there are no discrepancies leading to delays and errors. Using dashboards and automating the entries can help in a smooth flow of the processes.
3. Improve Invoice Management
Streamlining the invoice management ensures that they are clear, accurate, and sent on proper deadlines. Introducing electronic invoicing marginally speeds up the billing process.
4. Reinforce Collection Strategy
Implementing a tiered collection strategy can help categorise customers depending on their payment actions. Further, introducing automated reminders can help speed up the payment from the customer’s end.
How Can Technology Enhance the Order To Cash Process?
There are various software solutions that help to make processes like the order to cash collection process or even the billing process in logistics much more efficient. Below are a few software solutions that businesses need to adopt.
- Enterprise Resource Planning System (ERP)
ERP systems help to integrate numerous functions like order management, accounts receivable, invoicing, and credit management into a single platform, which improves the process efficiency and consistency of data.
- Transport Management Systems (TMS)
TMS is greatly helpful to optimise different logistic aspects like the shipping routes, the tracking of delivery, and the update of the status of the products that have been shipped.
- Artificial Intelligence (AI)
AI can help to a greater extent in predicting customers’ payment behaviour and also in optimising inventory management.
- Customer Relationship Management (CRM)
With CRM systems, businesses can get insights about customer interactions. With CRM, communication can be personalized with customers and hence improve the overall satisfaction level.
How Can WareIQ Help?
WareIQ is a Y-Combinator-backed eCommerce full-stack platform that provides comprehensive multi-channel fulfilment services across various sectors, including D2C, Marketplaces, Quick Commerce, and B2B (General Trade & Modern Trade).
Our solution offers:
- A Pan-India network of Seller Flex & FAssured compliant facilities in over 12 cities, managed by WareIQ, along with shipping partners for last-mile delivery covering 27,000+ pin codes.
- A Multi-Channel Fulfillment Platform featuring seamless integrations with popular marketplaces (Amazon, Flipkart, Myntra, Nykaa, etc.), D2C platforms (Shopify, Magento, Woocommerce, etc.), WMS, and ERPs. This platform supports fulfilment across various channels and provides analytics to evaluate operational performance.
- Inventory LogIQ: An AI-powered multi-channel inventory planning solution designed to reduce stockouts and automate replenishment processes.
- A tech-enabled returns QC solution that captures, centrally stores, and automatically indexes high-definition media evidence of damaged or missing returned products, helping to minimise marketplace claim rejections.
- Comprehensive seller support services, including a dedicated account manager, APOB/PPOB registrations, GST registration, NDR & COD verification, and more.
Conclusion
The order-to-cash process impacts various aspects of logistic operations, such as order management, customer satisfaction, cash flow, and the overall efficiency of a business’s processes. Hence, knowing about an end-to-end order-to-cash process cycle can help achieve accuracy and avoid bottlenecks. Harnessing new technologies will help further refine O2C processes, thereby keeping customers happy and businesses thriving.
FAQs About Order-to-cash
What is the Order to Cash (O2C) process?
The order-to-cash process is a comprehensive business cycle that starts when a customer places an order and ends when the payment is received and recorded. It encompasses order management, credit checks, fulfilment, shipping, invoicing, payment collection, and reporting.
What are the main steps in the O2C process?
The main steps in the O2C process typically include:
Order Management
Credit Management
Fulfillment
Shipping
Invoicing
Accounts Receivable
Payment Collections
Data Management and Reporting
Why is the O2C process important for businesses?
The O2C process is crucial because it directly impacts cash flow, customer satisfaction, and overall business efficiency. An optimised O2C process ensures timely order fulfilment, accurate invoicing, and efficient payment collection, leading to improved financial health and stronger customer relationships.
How can businesses improve their O2C process?
Businesses can improve their O2C process by:
Implementing automation tools
Streamlining communication between departments
Regularly analysing and optimising each step of the process
Providing proper training to staff
Utilising real-time data for decision-making
What are some common challenges in the O2C process?
Common challenges in the O2C process include:
Manual errors in order processing and invoicing
Delays in payment collection
Inefficient communication between departments
Difficulty in scaling operations as the business grows
Managing credit risks for business customers