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5 Best Strategies for eCommerce Retailers to Make the Most of the Amazon Great Indian Festival 2024

Pavel D’silva

Written By
Pavel D’silva

Published on August 15, 2022

Last updated on February 2, 2024 • 10 min read

Amazon was initially founded in 1994 by Jeff Bezos as an online book retailer to capitalize on the burgeoning emergence of a brand new concept to the general public -the internet. Fast forward to 2024 and Amazon has transformed from a relatively unknown startup that was pioneered during the internet boom to one of the most successful and renowned online selling platforms in the world.

In a similarly enterprising move to its initial founding, the company started operations in India in 2013 and has been largely responsible for the explosive growth of the eCommerce sector in the country and has introduced revolutionary new technologies that have since been adopted by the competition in an attempt to keep up. While Amazon sells millions of goods every year, it experiences a significant amount of success during its Amazon Great Indian Festival. In this blog, we will delve deeper into what the Amazon Great Indian Festival is, important statistics that showcase its success, 5 tips to make the most of it and important details about the upcoming Amazon Great Indian Sale in 2024.

Table Of Contents
  1. What is Amazon Great Indian Festival?
  2. Impactful Statistics of the Amazon Great Indian Festival
  3. 5 Tips to Have a Successful Amazon Great Indian Festival in 2024 as an eCommerce Retailer
  4. Important Details of the Amazon Great Indian Festival in 2024
  5. Conclusion: Fulfill Your Amazon Orders With WareIQ
  6. Amazon Great Indian Festival Sale: FAQs

What is Amazon Great Indian Festival?

The Amazon Great Indian Festival, also referred to as the Amazon Great Indian Sale, is an eCommerce sale that is run every year by Amazon.in. Being one of the largest flagship Amazon sales, it is usually conducted anytime between September and October and consists of lucrative Amazon deals on a whole spread of product categories ranging from electronics and furniture to sporting goods and household items. The company generates a large portion of its annual sales and revenue from this event and more than 78% of retailers suggest that they will gain more visibility because of the sale than in their conventional operations.

The company expects to generate a gross merchandise value (GMV) of upwards of $9 billion, a more than 23% jump from the previous year. Additionally, the Amazon Great Indian Sale has historically been used to launch new products, owing to the immense popularity that it receives from customers.

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"With WareIQ’s full stack digital enabled fulfillment solution, we got access to the pan India network of fulfillment centers & cold storage facilities enabling same/next day delivery, without any upfront investment in supply chain infrastructure from our end. During the IPL campaign in April 2022, WareIQ efficiently handled unpredictable 200x surges in daily order volumes of ~20k/day with a 99% fulfillment rate. With WareIQ as our preferred fulfillment partner, we witnessed 172% growth in online order volume in just 4 months, with a significant improvement in the overall customer experience in fulfillment."
- Damanbir Singh, Product & Operations Head, Lil’Goodness

Impactful Statistics of the Amazon Great Indian Festival

The Amazon Great Indian Festival has given multiple opportunities to Amazon as well as the large number of retailers that use Amazon sales to boost their brand visibility and generate as many sales as possible. The eCommerce business is a numbers game so the sheer success of the Amazon Great Indian Sale can be reflected by the performance and statistics of previous iterations of the event. We have taken the liberty of listing some of them below:

  • During the Amazon Great Indian Festival in 2021, more than 30,000 retailers generated more than $100,000 in sales
  • The Amazon Great Indian Festival was able to serve 99.7% of pin codes across the country
  • Amazon’s net income increased to $14.3 billion, almost double in relation to Q4 of 2020
  • As a direct result of the Amazon Great Indian Sale, the company was able to attain a 9% growth rate to total revenue of $137.4 billion during Q4 in 2021
  • The Amazon Great Indian Festival saw the highest recorded sales numbers in 2021 since the inception of the event
  • 79% of new customers during the Amazon Great Indian Festival came from Tier 2 and Tier 3 towns and cities
  • In addition to global brands and large nationwide companies, an estimated 75,000 local retailers from 450 cities participated in the Amazon Great Indian Sale
  • Last year’s Amazon Great Indian Festival featured more than 1000 product launches from reputed brands such as Samsung, OnePlus, Boat, Lenovo and more
  • The Amazon Great Indian Festival in 2024 managed to create more than 110,000 provisional jobs
  • The company expanded its storage capacity by more than 40% during last year’s Amazon Great Indian Festival

5 Tips to Have a Successful Amazon Great Indian Festival in 2024 as an eCommerce Retailer

Enhance the Attractiveness of Your Products

In a similar vein to how products are displayed in the most strategic and attractive way by brick and mortar stores, eCommerce retailers that take part in Amazon sales such as the Amazon Great Indian Festival, need to make their product listings stand out from the rest by making them as visually appealing as possible. This includes the use of high-resolution photos and videos of the product in multiple use case scenarios, well-written product descriptions, and any other element that will add to the appeal of their products. Amazon offers various services such as professional photoshoots and workshops on product listing guidelines to follow so retailers can opt to take part in them to get better results.

Improve the Visibility of Your Commodities

Amazon is filled to the brim with products in multiple categories so the impetus is on retailers to make sure that their products are as visible as possible to their target audience, especially during Amazon sales where competition is fierce, such as the Amazon Great Indian Festival. Improving product visibility is mostly done through strategically placed keywords and ensuring that all the keywords that pertain to a retailer’s products are covered in the listing so it will rank higher on search engines such as Google and within Amazon itself. Again, Amazon offers courses on SEO listings so be sure to take part.

Offer Deals and Discounts

The entire reason for running the Amazon Great Indian Festival is to offer goods to customers at reduced prices or better deals than conventional, off-season pricing plans. Retailers need to do their part by running various discounts on offers on various products, either to increase the sales of their latest offerings to get rid of outdated or slow-moving stock. Amazon provides personal account managers on request and for an additional fee to help determine what the optimum pricing would be depending on the nature of the business, competition in the sector and type of products so retailers can take advantage of that.

Streamline Your eCommerce Operations

Retailers need to be aware of the fact that they are sure to get a much larger number of orders than they are used to so they need to make sure that their operations can handle the extra traffic. Tasks such as inventory management, stock replenishment, storage, picking and packing services, transportation and more will all be under more stress in addition to suppliers having to produce more goods in a shorter period of time in order to meet demand. If all these processes are not equipped to handle the extra influx of orders, it might result in delays and poor customer satisfaction, leading the company to be penalised by Amazon.

Get Assistance Directly From Amazon

Since Amazon has extremely strict guidelines, low tolerances for mistakes and seeks to standardise the customer experience as much as possible, they make many customer support services available to retailers to assist with many different types of queries, especially during periods of high demand and sales such as the Amazon Great Indian Festival. From online workshops, direct communication, in-person training and more, the company ensures that no sellers are left lacking in the information they need to be successful during Amazon sales.

You May Also Like: Amazon Festive Sale vs Flipkart Indian Festival Sale

Important Details of the Amazon Great Indian Festival in 2024

Dates

The last sale commenced on 6th of October, 2022 and ended on the 10 of October, 2022. Users will have an opportunity to purchase finished goods at significantly discounted prices for the 5-day period.

Offers and Discounts

Amazon offers discounts of up to 90% on certain categories with free gifts also available during the purchase of eligible items. Additionally, the various categories are subject to the following discount rates:

Mobiles and Accessories: Up to 40% off

Home and Kitchen Products: Up to 70% off

Electronics: Up to 75% off

Fashion Items: Up to 80% off

Televisions and Household Appliances: Up to 50% off

Everyday Essentials: Up to 60% off

Benefits for Amazon Prime Members

Amazon Prime members will get an additional 24 hours to explore and shop compared to regular users. They are also eligible for additional discounts and offers in certain categories in addition to the usual benefits such as same-day shipping.

Benefits for Various Banks and Payment Options

SBI Credit Cards: 10% Discounts up to ₹2,000

Amazon Pay / ICICI Credit Cards: 3% cashback and a reward worth ₹1,800 

Bajaj Finserv Credit Cards / Debit Cards: No-cost EMIs on up to ₹2 lakhs

Conclusion: Fulfill Your Amazon Orders With WareIQ

The Amazon Great Indian Sale is one of the biggest eCommerce sales in the country and is a chance for the company and retailers alike to make the most of the increased demand and sell as many products as possible in addition to being able to launch new products, get exposure to a larger audience, enhance their brand image and much more.

Amazon also offers plenty of helpful tools to enable sellers to reach their goals as their success and reputation are also in the best interests of Amazon. An Amazon sale such as the Great Indian Festival can also be the nudge that many retailers need in order to achieve long-term, sustainable growth and success. If you are a retailer that sells on Amazon and requires assistance to fulfill their orders during the festival and otherwise, you can consider partnering with WareIQ.

amazon great indian festival_How WareIQ optimises speed delivery

WareIQ is an up-and-coming, homegrown eCommerce fulfillment company that provides a wide swathe of services that encompasses every aspect of eCommerce. Some of the facilities we offer that would be beneficial to you if you plan to expand your services for the Amazon Great Indian Sale and operate on multiple eCommerce marketplaces are:

  • A nationwide network of warehouses and fulfillment centers
  • A custom WMS that can integrate with multiple online selling platforms including Amazon and can consolidate order data, manage inventory across multiple fulfillment centers and more.
  • An ultra-fast shipping service that provides same-day and next-day shipping
  • A choice of more than 20 of the biggest shipping aggregators in the country that automatically assigns the fastest and cheapest option for every order
  • A custom app store with multiple applications to enhance productivity in different areas of your eCommerce business

Amazon Great Indian Festival Sale: FAQs

Supercharge your fulfilment with WareIQ now, contact our team.

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Pavel D’silva
Author

Pavel D’silva

Pavel is a content marketing analyst at WareIQ. He has more than 3 years of content marketing experience. His key responsibilities include writing SEO-based blogs, guides, guest posts, and other types of content on a plethora of topics related to eCommerce fulfillment, operations, supply chain, warehousing, shipping etc.

Read all of Pavel D’silva's Posts

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High-Quality Visuals High-quality images are crucial in e-commerce as they serve as the first impression for potential customers. Clear, attractive visuals can significantly influence purchasing decisions. Multiple Angles: Showcase your products from different angles to provide a comprehensive view. Contextual Images: Consider using lifestyle images that depict the product in use, which helps customers visualise its application in real life. Image TypeDescriptionMain ImageA clear view of the product against a neutral backgroundAngle ShotsImages showing different sides and detailsLifestyle ImagesProduct in use or styled within a relevant setting Engaging Titles The title of your product is the first thing customers see. An engaging title should be descriptive and include relevant keywords to enhance searchability. Key Elements: A good product name should include: Adjective (e.g., Stylish) Product Type (e.g., Kurta) Colour (e.g., Blue) Quality Indicator (e.g., Cotton) For example, instead of a generic title like "Kurta," use "Stylish Blue Cotton Kurta for Women." Detailed Descriptions A well-crafted product description provides essential information that addresses potential customer queries and enhances their confidence in making a purchase. Key Features: Highlight the unique selling points of your product, such as material, size options, and care instructions. Benefits: Explain how the product solves a problem or improves the customer's life. SEO Optimisation: Incorporate relevant keywords naturally throughout the description to improve search visibility. Ensure that your primary keyword, "Kurta”, and secondary keywords, like "Blue kurta", are included where appropriate. Competitive Pricing Competitive pricing is crucial for attracting buyers. Research similar products on Meesho to determine a reasonable price point. Cost Analysis: Consider your production costs, desired profit margin, and competitor pricing when setting your prices. Price Comparison Tools: Utilise Meesho's pricing tools to help you arrive at competitive prices that can increase your chances of making sales. Catalog Management A well-organised catalogue can enhance customer navigation and improve sales performance. Multiple Catalogs: It is recommended that at least 5 to 7 catalogues be created initially. This diversity allows you to showcase various products and increases your chances of receiving orders. Catalog ExampleRecommended ProductsFashionEthnic wear, Western wearHome EssentialsKitchen gadgets, Decor itemsElectronicsMobile accessories, Gadgets Regular Updates Regularly updating your product listings is essential to maintain relevance in the fast-paced e-commerce environment. Seasonal Trends: Adjust your offerings based on seasonal trends or customer preferences. Inventory Changes: Update your catalogue when new stock arrives or when items are no longer available. By implementing these strategies for product listings, you can significantly enhance your visibility and success on Meesho. Mastering how to sell products on Meesho involves not just listing items but strategically presenting them to capture customer interest and drive sales effectively. Order Management and Logistics Support Provided by Meesho Effective order management and logistics are crucial for any seller looking to thrive on Meesho. The platform has streamlined these processes to ensure that sellers can focus on growing their business while Meesho handles the complexities of order fulfilment. Efficient Order Processing Once a customer places an order on Meesho, the system automatically notifies the seller via email. This prompt notification allows sellers to manage their orders efficiently. Sellers can access their orders through the Meesho Supplier Panel, where they can view all relevant details, including customer information and shipping requirements. Bulk Processing: For sellers managing multiple orders, Meesho offers bulk processing options, allowing them to handle large volumes of orders quickly. This feature saves time and reduces the chances of errors during order management. Logistics Support Meesho has developed a robust logistics framework that leverages partnerships with various third-party logistics (3PL) providers, ensuring efficient delivery across India. Here are some key aspects of how logistics work on the platform: Valmo Logistics Service: Valmo is Meesho's logistics vertical, which was recently launched and designed to provide cost-effective shipping solutions. It aggregates various logistics providers to offer competitive rates—often charging less than ₹1 per order for services. This model allows sellers to benefit from lower shipping costs compared to traditional logistics services. Nationwide Reach: Meesho's logistics network covers over 27,000 pin codes across India, enabling sellers to reach a vast customer base. This extensive coverage ensures that products can be shipped quickly and efficiently, regardless of the buyer's location. Next-Day Dispatch: To enhance customer satisfaction, Meesho offers a Next-Day Dispatch (NDD) option. This service allows sellers to ship orders within 24 hours of receiving them, significantly improving delivery times and customer experience. Returns and Exchanges Handling returns efficiently is critical for maintaining customer trust. Meesho has implemented a straightforward returns process that benefits both sellers and customers: Seamless Return Management: Sellers can manage returns through the Supplier Panel, where they receive notifications about return requests. The platform provides clear guidelines on how to process these returns effectively. Inventory Management: Returns are processed quickly to minimise disruptions in inventory levels. Sellers can easily track returned items and update their stock accordingly. FeatureMeesho LogisticsCompetitorsCost per OrderUnder ₹1Varies (typically higher)Nationwide Coverage27,000+ pin codesLimited coverageNext-Day DispatchAvailableOften not guaranteedReturn Management SupportIntegrated in Supplier PanelManual processes required The platform's commitment to providing low-cost logistics solutions and efficient order processing enables sellers to focus on what they do best—growing their business. By leveraging Meesho's logistics capabilities, sellers can enhance their operational efficiency, improve customer satisfaction, and ultimately drive sales growth. Payment Processing and Financial Insights on Meesho Understanding the payment processing system on Meesho is crucial for sellers aiming to manage their finances effectively and ensure a smooth cash flow. Meesho operates on a seven-day payment cycle, meaning that once an order is successfully delivered, sellers can expect payments to be credited to their registered bank accounts within a week. This prompt payment processing enables sellers to reinvest in their businesses quickly and maintain operational stability. Payment Dashboard Overview The Meesho Supplier Panel features a comprehensive Payments tab that provides essential reports for tracking financial transactions. Here’s a breakdown of the key reports available: Report TypeDescriptionNext PaymentDisplays the amount scheduled for your next payment cycle, helping you anticipate cash flow.Last PaymentLists the total amount transferred to your account during the most recent payment cycle.Total Outstanding PaymentsEstimates all pending payments owed to you, which may fluctuate due to returns or adjustments.Previous PaymentsOffers a historical view of all amounts previously transferred to your account, aiding in reconciliation.Commission Tax InvoiceGenerates tax invoices for all fulfilled customer orders, which is essential for bookkeeping and tax compliance.Deductions and CompensationsProvides details on any charges or compensations applied to your payments, ensuring transparency. This structured approach allows sellers to monitor their earnings closely and address any discrepancies promptly. Payment Processing Steps Order Fulfilment: Once you fulfil an order and it is delivered, Meesho initiates the payment process. Payment Cycle: Payments are processed every seven days post-delivery, ensuring timely access to funds. Viewing Reports: Sellers can log into the Supplier Panel to view detailed reports that help track payments and understand any deductions. For instance, if a seller receives an order worth ₹1,000, they can expect this amount in their bank account within seven days of successful delivery, minus any applicable deductions or fees. Handling Deductions Sellers should be aware that certain deductions may occur from their payments, such as: Return Adjustments: If a customer returns a product, the corresponding amount will be deducted from future payments. Service Fees: Although Meesho operates on a zero-commission model, there may be nominal fees associated with specific services or promotional tools used by sellers. To clarify any doubts regarding deductions, sellers can click on "View Details" in the Payments tab. This feature allows them to download an Excel sheet containing detailed information about each deduction, including reasons and dates. Financial Management Tips To optimise financial performance while selling on Meesho, consider the following strategies: Regular Reconciliation: Compare the amounts listed in your Meesho Payment Report with your bank statements regularly to ensure accuracy. Utilise Reports for Insights: Analyse sales trends using the data provided in the various reports to make informed decisions about inventory and pricing. Plan for Returns: Factor potential returns into your financial planning to maintain liquidity. By leveraging these insights and tools available through the Meesho Supplier Panel, sellers can enhance their financial management practices and ensure sustainable growth in their online businesses. Marketing Your Products on Meesho Successfully marketing your products on Meesho is crucial for maximising visibility and driving sales. Meesho’s innovative marketing strategies leverage the power of social media, influencer collaborations, and targeted promotions to connect sellers with a vast audience. Below are key strategies to enhance your marketing efforts effectively. Leverage Social Media Platforms Social media is a powerful tool for promoting your products on Meesho. The platform enables sellers to share their product listings across various channels like Facebook, Instagram, and WhatsApp. Here’s how you can optimise your social media presence: Engaging Content: Create visually appealing posts that highlight your products. Use high-quality images and engaging captions that resonate with your target audience. Utilise Stories and Reels: Platforms like Instagram offer features such as Stories and Reels, which can be used to showcase new arrivals or special promotions. Short videos can capture attention quickly and drive engagement. Meme Marketing: Embrace the popularity of memes to create relatable content that engages users while subtly promoting your products. This approach aligns with contemporary trends and can increase shareability. Influencer Collaborations Partnering with influencers can significantly boost your brand visibility and credibility. Influencers have established trust with their followers, making their endorsements valuable for driving sales. Identify Relevant Influencers: Choose influencers whose audience aligns with your target market. Collaborate with them to promote your products through authentic reviews or unboxing videos. Affiliate Programs: Consider setting up an affiliate program where influencers earn a commission for every sale they generate. This incentivises them to promote your products actively. Targeted Promotions and Discounts Promotions are an effective way to attract customers and encourage purchases. Meesho allows sellers to run various promotional campaigns that can enhance visibility. Seasonal Discounts: Offer discounts during festive seasons or special occasions to entice buyers. Highlight these promotions in your product listings and social media posts. Referral Programs: Encourage existing customers to refer new buyers by offering rewards or discounts for successful referrals. Promotional StrategyDescriptionExpected OutcomeSeasonal DiscountsTemporary price reductions during holidaysIncreased sales volumeReferral ProgramsRewards for customers who bring in new buyersExpanded customer baseInfluencer CollaborationsPartnerships with influencers for product promotionEnhanced brand credibility Utilise Meesho’s Built-in Marketing Tools Meesho provides various tools within its Supplier Panel that can help sellers market their products more effectively: Analytics Dashboard: Monitor the performance of your listings through insights on views, clicks, and conversions. Use this data to refine your marketing strategies. Quality Dashboard: Keep track of customer feedback and return reasons to improve product quality and customer satisfaction. Build a Community Engaging with your audience fosters loyalty and encourages repeat purchases: Respond Promptly: Engage with customers by responding quickly to queries or comments on social media platforms. Create a Brand Story: Share the story behind your brand or products, which can resonate emotionally with customers and create a sense of connection. Incorporating these elements will not only help you sell on Meesho but also position you as a trusted seller in the competitive e-commerce landscape. As you explore how to sell products on Meesho, remember that consistent engagement and adaptation to market trends are key to long-term success in selling on Meesho. How to Analyse Sales Performance on Meesho? Understanding how to analyse sales performance on Meesho is crucial for sellers aiming to optimise their business strategies and enhance profitability. With the platform's rapid growth, particularly during significant sales events like the Mega Blockbuster Sale, sellers can leverage data analytics to make informed decisions. Key Metrics to Monitor To effectively gauge performance, sellers should focus on several key metrics: Total Sales Volume: Track your total revenue over specific periods. For example, during the recent Mega Blockbuster Sale, Meesho reported a 40% increase in total orders compared to the previous year. Customer Engagement: Monitor customer interactions, such as visits to your product listings. Meesho recorded around 145 crore customer visits during its latest sale, indicating strong engagement. Conversion Rates: This metric shows the percentage of visitors who make a purchase. Higher conversion rates suggest effective marketing and appealing product listings. Return Rates: Keep an eye on return rates to identify quality issues or customer dissatisfaction. Analysing return reasons can help you improve your offerings. Tools for Performance Analysis Meesho provides several tools within its Supplier Panel that enable sellers to analyse their sales performance effectively: Sales Dashboard: This feature displays real-time sales data, allowing sellers to track performance against set targets. Quality Dashboard: This tool helps sellers understand return reasons and customer feedback, enabling them to improve product quality and customer service. Utilising Data for Growth Sellers can harness these insights to refine their strategies: Adjusting Inventory: By analysing which products perform best, sellers can optimise their inventory levels and focus on high-demand items. Targeted Marketing: Understanding customer preferences allows for more targeted marketing efforts. For instance, categories such as Home & Kitchen saw a 105% year-over-year increase, indicating strong consumer interest that can be capitalised upon. MetricRecent PerformanceTotal OrdersIncreased by 40% YoYCustomer Visits145 crore during the salePrepaid OrdersSurge of 117%Popular CategoriesHome & Kitchen (+105% YoY) By focusing on these areas, sellers can enhance their business operations and capitalise on the growing e-commerce landscape in India. As demonstrated by the success of many sellers during recent sales events, effective analysis and adaptation are essential for thriving in this competitive market. By understanding how to sell on Meesho and leveraging data-driven insights, you can position yourself for sustained growth in this dynamic platform. Unlocking Success on Meesho with WareIQ WareIQ, a Y-Combinator-backed e-commerce platform, empowers Meesho sellers by streamlining their operations and enhancing fulfilment efficiency. Here’s how WareIQ can elevate your selling experience on Meesho: Efficient Fulfilment Network With a pan-India network of Seller Flex and FAssured-compliant centres in 12+ cities, WareIQ ensures quick and reliable shipping across 27,000 pin codes. This extensive reach helps sellers deliver products to customers swiftly. Seamless Multi-Channel Integration WareIQ offers easy plug-and-play integrations with popular marketplaces like Meesho, Amazon, Flipkart, Myntra and D2C platforms such as Shopify. This enables sellers to efficiently manage their inventory across multiple channels while leveraging analytics to optimise performance. Smart Inventory Management The Inventory LogIQ solution uses AI to help sellers minimise stockouts and automate replenishment. This ensures that you always have the right products available for sale on Meesho. Streamlined Returns Process WareIQ provides a tech-enabled returns quality control system that captures high-definition evidence of returned products. This feature helps reduce marketplace claims rejections by ensuring clear documentation of any issues. Comprehensive Seller Support Sellers benefit from dedicated support, including assistance with account management, GST registration, and verification processes for Non-Delivery Returns (NDR) and Cash on Delivery (COD). By leveraging WareIQ’s innovative solutions, you can enhance your selling strategy on Meesho, improve operational efficiency, and drive greater sales success. Conclusion Mastering how to sell on Meesho can significantly enhance your e-commerce journey, providing access to a vast customer base and a zero-commission model that maximises profits. By implementing effective product listing strategies, utilising data analytics for performance evaluation, and leveraging support from platforms like WareIQ, you can streamline your operations and drive sales growth. Embrace the opportunities that selling on Meesho offers, and position yourself for success in the dynamic online marketplace.

November 15, 2024