15 Useful Ways to Increase Shopify Sales for Your eCommerce Business in 2023
Shopify is one of the largest online selling platforms in the world. It provides retailers with the opportunity to set up digital storefronts to sell their products and also gives them access to a vast suite of technology and facilities to help them be successful. Using these tools gives you the best shot of gaining as much website traffic as possible. However, in eCommerce and other internet-based services, traffic, clicks, and impressions don’t always equal sales.
Oftentimes, customers might stumble upon a neatly designed web page, only to exit without purchasing after browsing around for a bit. Modern analytical tools enable sellers to monitor which pages customers are directed to, which pages they spend the most time on, which pages get them to leave and whether they have added any items to their carts, only to abandon the shopping cart later without proceeding to checkout.
This enables retailers to identify patterns in customer behaviour and attribute reasons for those patterns using historical data. This will allow them to remove any weak links and hopefully get customers to convert their interest into a tangible purchase. In this blog, we will take a look at the main reasons why companies get poor conversion rates and 15 strategies you can use to increase Shopify sales.
- Introduction to Shopify
- Top 5 Reasons for Poor Conversion Rates on Shopify
- 15 Best Strategies to Increase Shopify Sales in 2023
- Identify Your Unique Selling Point
- Survey Potential Customers
- Publicize Reviews and Testimonials
- Utilize Blog Content
- Provide Free Delivery
- Retarget Existing Customers
- Implement Up-Selling and Cross-Selling
- Use Trust Indicators on Your Listing Pages
- Improve Your Website Interface
- Simplify Your Checkout Procedure
- Give Customers Multiple Payment Options
- Offer Comprehensive Customer Support
- Implement a Loyalty Program for Customers
- Send Promotional Messages on Whatsapp and SMS
- Market Your Brand on Social Media
- Conclusion: Partner With WareIQ to Handle Your Additional Shopify Sales in 2023
- Increase Shopify Sales: FAQs
Introduction to Shopify
It may be surprising to note that Shopify was initially pioneered as a channel to purchase snowboarding equipment. The company was initially founded in 2006 in Ottawa, Canada and is currently headquartered there. Since then, Shopify has branched out to become one of the leading online sales channels in the world, with almost 2 million active companies using its platform to sell their products on Shopify Website (which is covered under sell on Shopify).
The company enables businesses to set up online stores and also offer their own apps and take advantage of existing add-ons and plugins to increase the functionality of their site and enhance the purchasing experience that they provide to customers. Additionally, the company also provides support for offline selling channels, which makes it unique among other eCommerce marketplaces. It can also integrate with multiple other tools, Shopify apps and others, which assists it in being highly flexible and customizable. Sellers can employ various tactics in order to increase Shopify sales.
WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.
Top 5 Reasons for Poor Conversion Rates on Shopify
Complex Website interface
A complex website interface can be the nail in the coffin for sellers trying to increase Shopify sales. When designing your Shopify website, you need to keep in mind that not all customers are technologically inclined and so you need to design your page to be intuitive and approaching so that even the most technologically-challenged person can navigate it with ease.
Some ways you can ensure an easily-navigable site is by providing easy access to the essential components, such as the main menu, back button, access to other pages and more. While we encourage innovative designs, the menu should be left clean and uncluttered to ensure that customers can easily identify it.
Inaccurate Audience Targetting
If your looking to boost sales on Shopify, odds are you have already done the research and put in the work to develop your product. However, that is only half the story. If you don’t identify the people that actively want to purchase your product and can realistically afford it, you won’t successfully get sales.
For instance, if you are selling a technology-based item, such as a pair of wireless headphones, you’d want to make sure that younger audiences that can also afford to buy it have maximum exposure to it. Hence, you could shortlist people between the ages of 20 to 50. You wouldn’t want to primarily target older or younger audiences because they may not have the willingness or ability to buy what you are selling.
Lack of Smartphone Optimization
Smartphones are the holy grail when it comes to browsing the internet. Sure, laptops may give you a bigger screen and increased functionality but it requires a dedicated effort to use. Smartphones, on the other hand, are always with us and are our primary means of communication.
Therefore, a poorly-optimized webpage for smartphones is bound to create frustration and limit your ability to successfully convey your message to customers. Hence, you should devote time and resources to make sure your site runs smoothly on mobile devices.
Poorly Designed Listing Pages
eCommerce is a highly competitive business. The average conversion rate of online retailers is a mere 2.86% and having a poorly designed product page further reduces that to a lowly 0.86%.
In order to boost sales on Shopify, you need to make sure to include multiple high-resolution images of the product in different use cases, well-written descriptions, a clear-cut call to action, testimonials and reviews and contact information. This will ensure that customers have all the information they need at their fingertips so they can make an informed decision without needing to leave the page.
Cumbersome Checkout Process
According to research, a smooth checkout process can result in a 35% increase in conversions. No one likes an unnecessarily long and convoluted checkout process.
After putting in the time to browse and shortlist a product you want to buy, you want the checkout process to be instant so that the product can be dispatched and delivered as soon as possible. If you find that your conversion rates are stagnating, identify any flaws with your checkout process that are making it additionally complex and try curtailing it.
15 Best Strategies to Increase Shopify Sales in 2023
Identify Your Unique Selling Point
The unique selling point of your products should be identified and highlighted as much as possible. It will give customers all the information they need as to why they should pick your product and brand over your competitors.
Your USP could be anything, ranging from your products being more cost-effective or using higher quality materials to providing customers with free shipping or 24/7 customer support. Making sure that potential customers are aware of the value proposition you are offering in relation to your competitors can often be the nudge they need to purchase your products and help you increase Shopify sales.
Survey Potential Customers
Knowing what your customers expect from your products and services is one step towards eventually convincing them to purchase items from you. There are a variety of apps, such as RevenueHunt and OctaneAI, that can provide this functionality to your Shopify store.
You can use them to survey customers on a variety of topics, such as their product preferences, ideal delivery timeline, available budget, pain points and much more. This will help to provide them with a more personalised experience and will help you recommend the appropriate products to them.
Publicize Reviews and Testimonials
An overwhelming 93% of customers indicated that reviews from existing customers play a big part in their purchasing decisions. Just like other internet-based services, eCommerce enables customers to share their feedback directly on Shopify pages and other online forums.
This ensures that firms place the utmost importance on making sure their customers have a good experience and if they don’t, they will face the consequences through negative feedback, which will deter future customers from purchasing from them. Also, make sure to respond to existing comments and queries because how a firm resolves issues and communicates with customers is a litmus test for how they treat their customers.
Utilize Blog Content
Generating leads through online blogs has gained popularity because it is a more effortless and cost-effective alternative to conventional marketing and social media advertising. Blogs that cover a variety of topics can be genuinely useful to customers.
Ensure you provide a suitable call to action so customers can enter their information or sign up. Additionally, you also have to take care of SEO metrics so that your blogs can rank highly on result pages whenever someone types in a respective keyword. This will increase the visibility of your company’s web pages and will help you boost sales on Shopify.
Provide Free Delivery
Various studies have showcased that as many as 66% of eCommerce customers expect free shipping and 49% of them will abandon their carts if the checkout process of plagued with additional costs, including delivery charges. If you want to maintain your profit margins while also providing free shipping, you may need to increase your product prices to compensate.
Similarly, you can also implement strategies such as having a minimum order amount to take advantage of free shipping. As long as customers perceive that they are getting a good deal, it will boost sales on Shopify.
Retarget Existing Customers
Retargeting existing customers that have either purchased from your store before or that have shown interest but abandoned their carts before purchasing anything is a good way of keeping them engaged and reminding them about your company.
The best way to do this is through running specifically targeted email campaigns where you remind them about a new product or inquire about the reason they abandoned their carts so you can make their future experience better. This will help generate attention among prospects that have already shown interest in your brand and its products.
Implement Up-Selling and Cross-Selling
Up-selling and cross-selling have always been successful and highly-utilised ways of getting customers to spend more than they initially anticipated. Up-selling refers to pitching a similar, more expensive item instead of the one customers are currently considering.
Cross-selling, on the other hand, is the practice of recommending complimentary products that will enhance the experience of using the existing one that customers want to buy. These strategies will definitely help increase Shopify sales by boosting the number of items bought by each customer.
Use Trust Indicators on Your Listing Pages
Trust indicators are like a stamp of approval that customers can instantly expect a certain benefit or service whenever they see them on a product listing page. Some instances of trust indicators are shipping badges, guarantees, cashback refunds, SSL certificates and more.
Each of these reflectors convey different messages to customers. For instance, if customers see a shipping badge, they will get immediate assurance that their order will be delivered within 2 days, helping to improve trust and increase Shopify sales.
Improve Your Website Interface
Your Shopify website will be the first thing customer interact with if they are interested in your product. If they arrive at a website that is simple to use, looks good and, most importantly, easy to navigate, it will increase the chances of them making a purchase rather than exiting out of frustration due to long loading times or difficulty in finding what they are looking for.
You can also provide other product suggestions so that they can instantly browse through items of the same genre as what they are looking for. A good website is one of the key ways to boost sales on Shopify.
Simplify Your Checkout Procedure
The simpler your checkout process is, the faster your customers can pay for and receive their orders. Avoid practices like prompting your customers to fill out unnecessary information, redirecting them to external pages and preventing them from adding or removing items from their cart.
There are also many apps that can contribute to the simplicity of the checkout experience your customers have and all of them have proved to increase Shopify sales by ensuring that customers can seamlessly pay and confirm their orders.
Give Customers Multiple Payment Options
In recent times, many additional payment options have gained popularity for their enhanced simplicity. No longer do customers need to enter long and cumbersome credit and debit card details for every order. However, not every customer has taken advantage of the advances in payment technology.
Some prefer paying for their items with cash once they have a physical and visual confirmation that they have received them. In order to increase Shopify sales and capitalize on every purchase, you should provide all the available options to customers so that they do not get discouraged that their preferred payment method isn’t accepted.
Offer Comprehensive Customer Support
There are many different reasons that customers contact a company’s customer support team. They may need personalised help with getting product recommendations as they would in a physical store. They may have an issue or query regarding their order. They may want to find out additional information about certain aspects of the company.
Therefore, you should have a dedicated customer support team that can communicate effectively with customers and sort out issues before it festers and becomes a major issue. If customers are satisfied with the resolution, they will make their feelings known through feedback and reviews, inspiring more trust from potential prospects.
Implement a Loyalty Program for Customers
Loyalty programs entail rewarding customers for patronizing your business. The rewards are generally based on factors such as the frequency of their purchases, order volumes and value, the type of feedback they provide on your online pages, promoting your brand on social media and more.
Even if the reward is small, it will help show existing customers that you appreciate their business. Additionally, if they are able to use the rewards to get discounted items or other perks, it will encourage them to stick with your business instead of moving to a competitor.
Send Promotional Messages on Whatsapp and SMS
Communicating and sending promotional messages on Whatsapp and SMS is a great way to maintain contact and keep customers up-to-date about your latest offerings. Whatsapp is one of the largest messaging platforms in the world and content sent on it has a much higher click-through rate than other social media apps.
Additionally, it does not require a significant amount of effort or investment. Keeping your customers engaged with your brand is a surefire way to boost sales on Shopify.
Market Your Brand on Social Media
Like it or not, we live in a world that’s dominated by social media. Having high follower and engagement numbers will also contribute to your pages ranking higher on search engines like Google.
Additionally, most of your prospective customers will use at least one form of social media so it is important to maintain a presence on most of the big platforms, such as Facebook, Instagram, LinkedIn and Twitter. If you target the right people and stay true to your brand image, it definitely has the potential to increase Shopify sales.
Conclusion: Partner With WareIQ to Handle Your Additional Shopify Sales in 2023
Aiming to increase Shopify sales should be the primary goal of every Shopify seller. Having the most well-designed, smooth-running website is of no use if no one is around to see it. Conversely, there is no point in having a great product if it is too expensive for your target audience or it is being hampered by a slow website and cumbersome checkout process.
All of these factors need to be addressed so that they can all come together to provide your customers with the best possible shopping experience. If you pay attention to the reasons you don’t seem to be getting the conversion rates you want, you can identify them and take the necessary steps to solve them so you can boost sales on Shopify. However, once your implement these measures and your order volumes actually increase, you will need additional help in tackling the extra load. This is where WareIQ can be of assistance.
WareIQ is one of India’s leading eCommerce fulfillment companies. Having been founded in Bangalore, Karnataka in 2019, the company has grown to offer a robust array of services, encompassing every eCommerce requirement you may have. Some of the reasons you should use WareIQ to fulfill orders from Shopify and other online platforms are listed below:
WareIQ can seamlessly integrate with Shopify and more than 20 other online selling platforms so you can access all your important data through a single dashboard.
WareIQ enables you to deliver orders to your customers on the same and the next day, increasing their satisfaction with your company.
Returns are an inevitable prospect of eCommerce. However, their negative implications on your business don’t have to be. Returns management is a must. We completely handle your returns procedure and offer various safeguards.
Choice of Shipping Carriers
WareIQ has partnered with more than 12 of the biggest shipping carriers in the country and has a smart allocator that assigns the quickest and most cost-effective option for every order.
Pan-India Storage Network
We have a storage network that spreads across India, consisting of fulfillment centers and dark stores. Additionally, you can use our custom WMS to manage your inventory and orders across all of them.