Online Store Vs Marketplace: Key Differences to Find Out Which is the Best Option in 2024

August 16, 2022

A marketplace is a business with a collection of people such as local stores, small enterprises and product owners. Conversely, an online store is the eCommerce website or product listing of a single seller. Selling online, regardless of whether you do it on an online shop vs marketplace, has a lot of advantages. Millions more people can be reached than in a typical store. However, choosing the best platform for your business can be difficult because there seem to be countless possibilities.

Which would you prefer – a website-based online store vs marketplace with an online selling platform? Like you, many people question which platform is best because both can be used by any eCommerce seller. In this blog, we will learn more about the key differences between an online store vs marketplace.

Table Of Contents
  1. What is an Online Store?
  2. What is a Marketplace?
  3. Online Store Vs Marketplace: Key Differences
  4. Marketplace Vs Your Own eCommerce Website: Which Option is Best for You in 2024?
  5. Online Store vs Marketplace: FAQs

What is an Online Store?

A platform or website where clients can place orders is known as an online store. Additionally, purchases can be made through a product listing, the website of the retailer or any other online platform they sell their goods on. The entity can therefore target any audience, whether it is B2C, B2B or D2C. Depending on the type of eCommerce operations an eCommerce company runs, its website is a location where customers can make direct product purchases. Additionally, eCommerce platforms like Shopify, Magento, WooCommerce, and BigCommerce are used to create most of these websites.

Related Article: How to Start an Online Store?

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What is a Marketplace?

Any physical or digital space that enables the exchange of goods between buyers and sellers is referred to as a marketplace. Because transactions take place in both directions rather than just one, a marketplace’s business model is different from that of a retail establishment. Almost everything is possible to buy at a market, including party goods, toys for kids, sports equipment and car parts.

Since it is now more affordable than ever to launch an eCommerce business, online marketplaces are growing in popularity. Several of the top online marketplaces for retailers include eCommerce websites such as Amazon, Etsy, Walmart and eBay. Some marketplaces establish restrictions on sellers to guarantee that only products of a certain calibre can be sold. If a market does implement this kind of restriction, it is typically only applicable to certain categories of goods or businesses.

Online Store Vs Marketplace: Key Differences

Both an online shop vs marketplace aims to offer goods to clients. Knowing the advantages and disadvantages of an online store vs marketplace will help you choose which is best for your company. They are listed below:

DifferencesOnline storeMarketplace
InvestmentAn online store vs marketplace requires very little investment, especially compared to a physical store. Aspects such as website creation and maintenance, marketing and storage are the primary areas of investment.Compared to an online store, marketplaces require investment in different areas. Due to the fact that you have a variety of vendors and items, you can ask them to manage their own stock and product listings, which will save you money and effort.
FinanceWith an online store, there is a dilemma that requires you to get rid of some unsold products and possibly cut their pricing at at some point.

On a marketplace, you can quickly remove a product from the listings if it doesn't sell. There are no charges associated with the products because you haven't purchased them.
Money FlowNo matter how much money you have invested in an online store, its resources and profit will take time to separate.Since each transaction contributes to the margin earned, marketplaces always make more money. In order to increase growth, the profit is typically put back into product development.
OptionsWhen you visit a conventional online store, you don't have many selections because they only carry a limited number of brands or items.A marketplace provides several possibilities for selecting products. There will be many different retailers that sell the same and different products at various prices.
Amount Spent on DevelopmentDue to the fact that you only need to invest once, an online store is a one-time investment. Additionally, creating a website for an internet store is inexpensive and simple.A marketplace requires more investment because it is more complicated than an internet store. Additionally, a custom solution and numerous iterations are needed, which can be expensive and difficult without expert assistance.
TechnologyPlatforms like WooCommerce, Shopify, Opencart, and Magento make it simpler to establish an online store, so you don't need any new technology or tools to do it. You only need to be knowledgeable and skilled in coding.You need assistance while shopping because online marketplaces are built from the ground up using backend and frontend frameworks. You should be aware of the various connectors available, including buyer-seller, split payment, and custom search. All of this needs really competent programming abilities.
ecommerce or online store vs marketplace
Source

Online Shop Vs Marketplace: Pros & Cons

Pros

  • Gives you authority over your platform
  • Offers personalization, both in terms of website design and the type of shopping experience you offer the user
  • Improves the visual image of your company
  • Enables the application of upselling and cross-selling tactics
  • Provides control over sales and discount policies
  • Offers personalized and direct customer service
  • Maintains your customer database and access to personal information for marketing purposes
  • Offers behaviour evaluation (visits, clicks, shopping cart abandonment, etc.)
  • Helps gain devoted customers

Cons

  • Has a greater time and resource commitment
  • Has higher costs for security certificates and software
  • Requires staff with experience in launching, maintaining and integrating with eCommerce platforms
  • Requires control and coordination of shipments, distribution network and stock
  • Needs effort to increase the volume of website visitors

Marketplace

Pros 

  • Is simple to set up
  • Is a platform that consumers trust more
  • Enables the possibility of distinguishing yourself in categories from your immediate rivals
  • Increases inbound traffic
  • Saves on administrative procedures (the marketplace receives income for you)
  • Has multiple delivery options (the marketplace can manage stock, shipping and returns on your behalf)

Cons

  • Increases rivalry (including with the market’s own goods, which will always take precedence)
  • Has less personalization
  • Has higher fees for transactions (varies per listing, product category and sale, depending on the marketplace)
  • Has specific time limits defined by the marketplace
  • Has a limited number of promotions for each seller.
  • Reduces prices to compete with other sellers
  • Market forces determine customer service
  • No control over recommendations for upsells and cross-sells

Marketplace Vs Your Own eCommerce Website: Which Option is Best for You in 2024?

Because it is tough to pick a winner in the online store vs marketplace battle, there may not be a clear victor. That’s because both of them provide businesses with perks that are rather alluring. You will have to choose the best ascribes.

An online store is the best option for individuals looking to sell their inventory but only have access to cash because there are additional fees associated with keeping and shipping the product whereas a marketplace is best for retailers that want all the benefits and exposure that come with selling on a marketplace like Amazon or Flipkart. If you need assistance to fulfill eCommerce orders regardless of whether you sell on an online store vs marketplace, WareIQ can be of assistance. WareIQ is a logistics and fulfillment platform that provides easy integrations with 20+ online marketplaces and D2C websites.

online store vs marketplace_WareIQ

WareIQ is an eCommerce fulfillment company that is based in India. We offer a bunch of eCommerce solutions such as inventory storage in a nationwide network of fulfillment centers, a custom WMS that can integrate with multiple eCommerce marketplaces, an app store that can enhance productivity in different areas, a choice of more than 20 shipping aggregators, ultra-fast same-day and next-day delivery, and much more.

Online Store vs Marketplace: FAQs

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Decoding Amazon’s New Pricing Impact on Indian E-commerce

Decoding Amazon’s New Pricing Impact on Indian E-commerce

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This increase could be a response to the higher logistical and service demands associated with these products. B. Increase in Closing Fee Amazon has implemented an increase in the closing fee for items with an average selling price of more than Rs 1000. This adjustment may be intended to offset higher processing costs and align the pricing structure with economic inflation impacting operational expenses. C. Increase in Weight Handling Fee In line with inflationary increases in shipping costs, Amazon has also raised its weight handling fees. This change reflects the rising costs of logistics and is critical for maintaining service quality in the face of escalating transportation expenses. Macroeconomic Factors Influencing Amazon's New Pricing Amazon's decision to adjust its pricing structure is not made in isolation; it reflects broader macroeconomic factors that impact its operational and logistical costs. Understanding these factors is crucial for e-commerce brands to anticipate future trends and align their strategies accordingly. Here are some of the vital economic influences: A. Inflation Inflation affects almost every aspect of business operations, from the cost of goods sold to the expenses associated with warehousing and logistics. Amazon’s increase in fees, especially in weight handling and closing fees, is a direct response to inflationary pressures that increase operational costs. B. Interest Rates The economic environment, including interest rates, influences Amazon’s cost of capital and operating costs. Higher interest rates can lead to increased borrowing costs, which may be partially offset by higher fees charged to sellers on the platform. C. Operational Costs Amazon’s operational costs include logistics, warehousing, and shipping, all of which are susceptible to fluctuations in fuel prices, labour costs, and other expenses. 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Amazon's Commitment to Seller Profitability and Growth Despite the adjustments in the pricing structure that may present initial challenges to sellers, Amazon continues to emphasise its commitment to supporting the profitability and growth of its sellers, particularly small and medium enterprises (SMEs). This commitment is evident in several ongoing initiatives and support mechanisms: 1. Support for Small and Medium Businesses Amazon provides various programs and tools designed to help SMEs thrive on its platform. These include dedicated seller support services, training programs to enhance digital skills and marketing tools that help sellers optimise their product listings and reach a broader audience. These resources are particularly beneficial for smaller sellers who may need more resources than larger companies. 2. Digitisation and Growth into Strong National Brands Amazon is actively encouraging sellers to adopt digital solutions that streamline operations and improve efficiency. 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What Is an IEC Code and Why Do You Need It?

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In the intricate landscape of global trade, the ability to navigate through regulatory requirements is essential for businesses seeking to expand beyond domestic markets. One pivotal piece of this complex puzzle is the Importer Exporter Code (IEC). This article aims to unravel the concept of the IEC Code, shedding light on its definition, the necessity for obtaining it, the process involved in its verification, its operational significance, and the security measures associated with digital document submission platforms like e-SANCHIT in India.  As global commerce continues to evolve, the IEC stands as a testament to a business's readiness to engage in the exchange of goods across borders, making it an indispensable asset for exporters and importers alike. Through this comprehensive guide, we will explore why the IEC Code is not just a regulatory requirement but a gateway to unlocking global market opportunities, ensuring businesses are well-equipped to navigate the complexities of international trade. What Is an IEC Code? The Importer Exporter Code (IEC) is a unique 10-digit identification number that is a prerequisite for any business looking to import or export goods in India. Issued by the Directorate General of Foreign Trade (DGFT), Ministry of Commerce and Industry, Government of India, the IEC is an essential document that legitimises a business as an authorised importer or exporter. Unlike other business registrations, the IEC Code is permanent and doesn’t require renewal, making it a one-time certification for companies to engage in international trade. The significance of the IEC Code extends beyond its role as a regulatory document. It serves as a key to the global marketplace, allowing businesses to expand their reach beyond national borders. Without an IEC, companies in India cannot legally export their goods abroad or import goods to sell within the country. This code is linked directly to the business’s PAN (Permanent Account Number), ensuring a seamless process of verification and compliance with tax laws related to international trade. Given the expanding landscape of global commerce, possessing an IEC Code is the first step for any business aiming to tap into the international market's vast potential. Why Do You Need an IEC Code? An Importer Exporter Code (IEC) is indispensable for businesses venturing into the international trade arena, serving several crucial functions that facilitate the smooth operation of export and import activities. Here’s why obtaining an IEC is essential: 1. Legal Requirement Firstly, having an IEC is a legal mandate for engaging in import and export transactions in India. Without it, businesses are restricted from shipping goods internationally or receiving shipments from overseas, effectively limiting their operations to the domestic market. 2. Market Expansion The IEC acts as a gateway for businesses to access and participate in global markets. It enables companies to explore new territories, diversify their product offerings, and tap into a broader customer base, contributing to business growth and increased revenue streams. 3. Customs Clearance The IEC is required during customs clearance for both imports and exports. It verifies a business’s legitimacy and ensures compliance with international trade laws, facilitating a smoother process at customs checkpoints. 4. Foreign Remittances When engaging in international trade, businesses often deal with foreign currency transactions. 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Process of IEC Code Verification The verification of an Importer Exporter Code (IEC) is a straightforward process designed to ensure the authenticity and accuracy of the IEC details for businesses engaged in international trade. Here's a step-by-step overview of how the IEC code verification process typically works: 1. Online Verification through DGFT Portal The Directorate General of Foreign Trade (DGFT) provides an online platform where individuals and businesses can verify IEC codes. This is the most direct method for verification, requiring you to visit the DGFT's official website. 2. Entering IEC Details On the DGFT portal, there is a specific section for IEC-related services, including IEC code verification. Users are required to input the 10-digit IEC number in the designated field. Additional details, such as the name of the company or its PAN, may also be required for verification purposes. 3. Submission and Results After entering the necessary information, the verification request is submitted through the portal. The system then checks the provided IEC details against the DGFT’s database. If the information matches, the portal displays the IEC's status and details, confirming its authenticity. 4. Physical Verification (if necessary) In some cases, businesses or regulatory bodies may conduct physical verification by requesting a copy of the IEC certificate directly from the company for cross-verification with the DGFT's records. This is usually done for due diligence in business transactions or regulatory compliance checks. 5. Use in Customs and Financial Transactions Customs authorities and financial institutions often have their internal processes for IEC verification, especially during customs clearance and foreign currency transactions. They access the DGFT database directly or use the details provided by businesses to verify the IEC’s validity. Is e-SANCHIT Safe in India? e-SANCHIT, short for Electronic Storage and Computerised Handling of Indirect Tax documents, is a platform introduced by Indian Customs to facilitate paperless processing and uploading of supporting documents and to promote ease of doing business and transparency in the import-export process. Regarding its safety, e-SANCHIT is designed with robust security measures to protect the confidentiality and integrity of the data submitted by users. Here are key points highlighting the safety aspects of e-SANCHIT in India: 1. Government-Backed Platform As an initiative by the Indian Customs, part of the Central Board of Indirect Taxes and Customs (CBIC), e-SANCHIT is a government-backed platform. This implies adherence to stringent data protection standards and regular audits to ensure the security of the system. 2. Secure Data Transmission e-SANCHIT uses secure protocols for data transmission, ensuring that all information uploaded by users is encrypted. This minimises the risk of unauthorised access or data breaches, safeguarding sensitive business documents. 3. Authentication Measures Access to the e-SANCHIT platform requires user authentication, typically through a combination of a username and password and, in some cases, digital signatures. These measures ensure that only authorised individuals can upload or view documents, enhancing the platform's security. 4. Regular Updates and Monitoring The platform is continuously monitored and updated regularly to address vulnerabilities and adapt to the evolving cybersecurity landscape. This proactive approach to security maintains the platform's defence against potential cyber threats. 5. Compliance with IT Regulations e-SANCHIT operates in compliance with India's information technology and cybersecurity regulations, aligning with legal standards for digital platforms and data protection. While e-SANCHIT is built with safety and security in mind, users are also advised to follow best practices for cybersecurity, such as using strong, unique passwords, keeping their login credentials confidential, and ensuring their computers are protected against malware. By combining e-SANCHIT’s robust security measures with vigilant personal cybersecurity practices, users can confidently utilise the platform for their import-export documentation needs. How IEC Code Tracking Works? IEC code tracking is a process that allows businesses and individuals to monitor the status of their Importer Exporter Code (IEC) application or to verify the validity of an existing IEC. This tracking capability is essential for ensuring that the IEC application process is progressing smoothly or for conducting due diligence in trade transactions. Here's how IEC code tracking typically works: 1. Online Tracking through DGFT Portal The Directorate General of Foreign Trade (DGFT) provides an online facility for IEC code tracking on its official website. This service enables applicants to check the status of their IEC application after submission. 2. Application Reference Number To track the status of an IEC application, the applicant needs the application reference number, which is provided at the time of submitting the IEC application. This reference number is crucial for accessing the application's status. 3. Status Update Upon entering the application reference number on the DGFT portal, the system displays the IEC application's current status. This may include stages such as "Under Process," "Approved," "Rejected," or "Requires Additional Information." This real-time update allows applicants to take necessary actions if there are any issues or delays in the processing of their applications. 4. Verification of Existing IEC To verify an existing IEC, stakeholders such as banks, customs authorities, or business partners can use the DGFT portal or other authorised platforms to check the authenticity and validity of an IEC code. This is often done by entering the IEC number and, in some cases, additional details like the business name or PAN number. 5. Automated Alerts Some systems may offer the option to receive automated alerts or notifications regarding the status of IEC applications. This feature ensures that applicants are promptly informed of any updates, reducing the need for manual tracking. IEC code tracking is an important tool for businesses engaged in international trade, providing transparency and control over the application process and ensuring the validity of trade credentials. It facilitates smoother trade operations by minimising uncertainties and delays related to IEC acquisition and verification. Conclusion The Importer Exporter Code (IEC) emerges as a fundamental cornerstone for businesses engaging in international trade, encapsulating a broader narrative of global commerce facilitation. As delineated in this comprehensive exploration, the IEC not only serves as a regulatory mandate but also paves the way for enterprises to seamlessly integrate into the global market, highlighting its indispensable role in the architecture of international trade. From its application and verification process to the nuances of e-SANCHIT's secure digital document submission platform in India and the operational mechanics of IEC code tracking, each facet of the IEC ecosystem contributes to simplifying the complexities of global commerce. The IEC stands as a beacon of efficiency, security, and compliance, indispensable for businesses aiming to navigate the intricate landscape of international trade with agility and confidence. It underscores the evolving dynamics of global trade practices, emphasising the criticality of embracing digital advancements and adhering to regulatory frameworks to foster a conducive environment for trade and commerce. As businesses and individuals continue to leverage these tools and processes, the pathway to global market participation becomes increasingly accessible, underscoring the profound impact of the IEC in the broader narrative of international commerce. Frequently Asked Questions About IEC Code How long does it take to obtain an IEC Code?The processing time for obtaining an IEC Code can vary. Still, typically, the Directorate General of Foreign Trade (DGFT) issues the IEC within 3 to 7 working days after receiving a correctly filled application, provided there are no discrepancies or additional information required.Can an individual apply for an IEC Code, or is it only for businesses?Both individuals and businesses can apply for an IEC Code as long as they intend to engage in import or export activities. Freelancers and sole proprietors involved in international trade also need to secure an IEC.Is there an expiry date for the IEC Code?No, the IEC Code does not have an expiry date. Once obtained, it is valid for the lifetime of the entity unless revoked or surrendered. This makes it a one-time registration and compliance requirement for importers and exporters.What documents are required for the IEC Code application?The primary documents required include a PAN card (for the individual/business), proof of address, and a bank certificate or cancelled cheque bearing the entity’s name pre-printed on it. Additional documents might be required based on specific cases or updates in DGFT regulations.Can the IEC Code be cancelled or surrendered?Yes, if a business or individual decides to discontinue import/export activities or close the industry, the IEC Code can be surrendered. The DGFT provides a procedure for the cancellation or surrender of the IEC, which involves submitting a request along with necessary documents for deactivation.Is the IEC Code required for service exports, or is it just for goods?The IEC Code is required for the export of services as well as goods. Any earnings in foreign exchange, irrespective of the nature of the service, require the service provider to have an IEC.How does one verify the authenticity of an IEC Code?The DGFT portal offers an online IEC verification tool. Anyone can enter the IEC number to check its validity and view the details of the IEC holder. This tool is crucial for verifying the authenticity of business partners in international trade.

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What Is e-SANCHIT: Simplifying Digital Document Submission in India

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It is an online platform that enables the electronic submission of supporting documents for imports and exports, allowing traders, freight forwarders, and other stakeholders to upload the necessary documents before the arrival or shipment of goods. The system aims to facilitate a paperless, efficient, and transparent process, reducing the time and cost associated with customs clearance. By eliminating the need for physical document submission, e-SANCHIT streamlines the verification process, enhances operational efficiency and contributes to a more environmentally friendly approach to trade documentation. What Is the Process of Using e-SANCHIT? The process of using e-SANCHIT involves several straightforward steps that are designed to be user-friendly and accessible. Users first need to register on the e-SANCHIT portal through the Indian Customs Electronic Gateway (ICEGATE), providing the necessary details to create an account. Once registered, users can log in to their account and begin the document upload process, which includes attaching digital copies of all required documents, such as invoices, packing lists, and certificates of origin. Each uploaded document is assigned a unique Image Reference Number (IRN), which is used to reference the documents during customs clearance. The system automatically processes and verifies the documents, integrating them with the customs clearance process. Users can track the status of their submissions and receive notifications on any actions required, ensuring a smooth and continuous flow of information. The Uses of e-SANCHIT e-SANCHIT is leveraged for a multitude of purposes aimed at optimising the customs clearance process in India, making it an indispensable tool for importers, exporters, and logistics professionals. Primarily, it is utilised for the paperless submission of all key import and export documents, significantly reducing the time required for customs clearance. By enabling stakeholders to upload documents electronically prior to the arrival of goods, e-SANCHIT ensures faster processing at customs, thereby accelerating the overall supply chain flow. Furthermore, e-SANCHIT acts as a centralised digital repository for trade documents. This feature not only facilitates easy access and retrieval of documents for compliance and verification purposes but also minimises the risks associated with the loss of physical paperwork. The platform enhances transparency in the customs clearance process, allowing traders to track the status of their document submissions and receive timely updates on any required actions, which aids in the more effective planning and execution of logistics operations. Moreover, e-SANCHIT supports the integration with other digital platforms and government initiatives aimed at trade facilitation, creating a cohesive ecosystem for managing international trade transactions. This interconnectedness simplifies compliance with regulatory requirements, streamlines the documentation process, and promotes a more efficient, transparent, and user-friendly approach to customs clearance in India. The Safety of e-SANCHIT in India Concerns regarding the safety and security of digital platforms are paramount, primarily when they handle sensitive trade documentation. In the context of e-SANCHIT in India, the platform is designed with robust security measures to safeguard user data and ensure the integrity of the document submission process. Utilising advanced encryption protocols, e-SANCHIT protects the data exchange between users and the customs database, preventing unauthorised access and data breaches. The platform operates under the oversight of the Indian Customs authorities, adhering to strict data protection regulations and cybersecurity standards. Regular security audits and compliance checks are conducted to identify and mitigate potential vulnerabilities, ensuring that e-SANCHIT remains a secure environment for its users. Moreover, access to e-SANCHIT is restricted to registered users who must undergo a verification process, further enhancing the platform's security framework. Users are also encouraged to adopt best practices in data security, such as using strong passwords and keeping their login information confidential. Related reading: India's National Logistics Policy Conclusion e-SANCHIT stands as a beacon of India's commitment to digitising and streamlining the customs documentation process, significantly impacting how trade operations are conducted within the country. By facilitating the electronic submission of import and export documents, e-SANCHIT not only enhances the efficiency of customs clearances but also propels India towards a more integrated and transparent trade environment. This digital leap forward in the customs domain exemplifies the potential for technology to revolutionise traditional processes, ensuring that businesses can operate more smoothly and with greater compliance. The trading community's adoption of e-SANCHIT and its integration into the broader logistics and supply chain operations underscore its value in fostering a competitive and agile trade ecosystem. As we move further into the digital age, platforms like e-SANCHIT will continue to play a critical role in enhancing the ease of doing business and securing India's position as a key player in the global market. The success of e-SANCHIT paves the way for future innovations in trade facilitation, promising a more efficient, secure, and sustainable trade landscape for India. Related read: What Is an IEC Code and Why Do You Need It? Frequently Asked Questions About e-SANCHIT How do I register for e-SANCHIT?To register for e-SANCHIT, users need to visit the Indian Customs Electronic Gateway (ICEGATE) website and sign up for an account by providing the required business details and documentation. Once the account is verified, users can access e-SANCHIT through their ICEGATE login credentials.Can all types of documents be uploaded to e-SANCHIT?e-SANCHIT is designed to accept a wide range of trade-related documents, including commercial invoices, packing lists, bills of lading, certificates of origin, and more. However, it’s essential to check the latest guidelines on the ICEGATE portal for any document-specific requirements or restrictions.Is there a limit to the number of documents that can be uploaded to e-SANCHIT?While there may be technical limits on file size per upload, e-SANCHIT generally allows for the submission of multiple documents as needed for each shipment. Users should ensure that documents are clear and legible to avoid rejection.What should I do if my document uploads to e-SANCHIT fails?If a document upload fails, users should first check for any technical issues, such as file size or format compatibility. If the problem persists, contacting the ICEGATE helpdesk for assistance and troubleshooting is recommended.How does e-SANCHIT improve the customs clearance process?e-SANCHIT improves the customs clearance process by enabling the advanced electronic submission and verification of documents. This reduces the need for physical paperwork, speeds up the verification process, and allows for quicker clearance of goods at customs.Is training available for new e-SANCHIT users?Yes, the Indian Customs and Central Board of Indirect Taxes and Customs (CBIC) periodically offer training sessions and tutorials for new users. Additionally, resources and user guides are available on the ICEGATE portal to assist with the e-SANCHIT submission process.

April 16, 2024