Myntra Big Fashion Festival Sale 2025 : Supply Chain Tips for Fashion Sellers

Myntra is undoubtedly one of the leading platforms when it comes to fashion e-commerce. The platform offers sellers an unparalleled opportunity to drive massive sales, especially during sale events like the Myntra Big Fashion Festival. Myntra witnessed more than 120 million visits during the early access of the BFF sale that took place in 2024. Also, a survey by LocalCircles indicates that there could be a rise of about 115% in online festive spending in 2025.

With such a spike in demand, there is immense growth potential. This also puts enormous pressure on supply chains. Hence, sellers need to be fully prepared for stockouts, shipping delays, return-to-origin (RTO) losses, and negative customer reviews. To succeed during the Myntra Big Fashion Festival, sellers need more than just products of high quality and heavy discounts. The seller must have a well-structured, resilient supply chain strategy.

In this article, we will share a roadmap for fashion sellers so that they can plan, execute, and optimise their supply chain for the Myntra Big Fashion Festival Sale.

Understanding the Scale of Myntra Big Fashion Festival

The Myntra Big Fashion Festival (BFF) is a much-awaited e-commerce shopping event. Millions of fashion-conscious buyers look forward to this sale. In 2024,  the platform had an astounding 627 million customer visits, reflecting that there has been a 36% increase compared to 2023.

This year, the Myntra Big Fashion Festival will start on September 20, 2025. With record-breaking traffic and expanding participation, sellers must reinforce their readiness both in terms of operations and strategies. Sellers have to fulfil customer expectations and convert this engagement into high sales.

Myntra Supply Chain Strategies for Fashion Sellers

Whether it is inventory forecasting or last-mile delivery, a robust supply chain strategy becomes essential that enables fashion sellers to manage their supply chains to meet skyrocketing demand. 

Here are the strategies that the seller must implement:

Demand Forecasting and Inventory Planning

Demand forecasting is the key aspect to succeed in the Myntra Big Fashion Festival. Sellers should begin by analysing at least 12 months of historical sales data by focusing on past festive sales. Safety stock is equally critical. For fast-moving SKUs, sellers must maintain an additional 30–50% inventory in the buffer, while steady-moving items may need around 10–20% buffer stocking.

By leveraging advanced analytics tools like Inventory LogIQ, sellers can optimise their Myntra inventory management. It ensures that stock is available to meet customer demand without overstocking.

By calculating reorder points across SKUs and giving priority to bestsellers, sellers can avoid costly stockouts while minimising dead stock.

Supplier Management and Procurement Strategy

When a sale like the Myntra Big Fashion Festival comes up, it compresses the time for procurement; hence, supplier coordination becomes necessary. Sellers must lock production slots well in advance and fix the cut-off dates for their vendors.

To avoid last-minute bottlenecks, fashion sellers must procure items way ahead of time. Since there can be an unexpected surge during the sale, it is essential to establish backup suppliers for critical SKUs. This will be helpful in case there are delays, cancellations or quality failures from the primary supplier. 

Additionally, sellers must weigh the trade-off between freight costs and lost sales: upgrading certain shipments from sea to air may be more expensive, but if it prevents a stockout on a high-margin product, it is often the more profitable decision.

Warehousing, Fulfilment and Multi-Location Storage

The best way to meet high-priority delivery SLAs during the Myntra Big Fashion Festival is by placing the inventory in proximity to demand hotspots. Since metros often account for the highest order volumes, storing inventory in fulfilment centres near these regions can significantly reduce both delivery timelines and RTO risks.

Sellers have the option to go for self-fulfilment or third-party logistics (3PL) partnerships. It is necessary to understand that self-fulfilment centres offer great control over the inventory and delivery, but it requires proper infrastructure and dedicated manpower. 

On the other hand, 3PLs offer access to multiple fulfilment centres along with last-mile integration and also the feature of scalability during peak periods. Regardless of the model chosen, real-time inventory visibility is non-negotiable.

Quality Control and Catalogue Accuracy

A factor that is often overlooked during a sales event is the product catalogue accuracy. Non-compliant SKUs can be removed or flagged since Myntra has strict listing guidelines. It becomes necessary for the sellers to review all the listings planned for the sale in advance. Whether it is product titles, descriptions, size charts or images, it has to be accurate and of high quality.

Besides product listing, sellers must enforce rigorous quality control before the dispatch happens. Every order needs to undergo various checks, such as stitching checks, label verification, and barcode scans, in order to prevent shipment errors.

Packaging and Logistics Preparedness

The packaging quality is often underestimated, but it can greatly impact the reputation of the brand, especially during the Myntra Big Fashion Festival. Right-sized packaging helps reduce freight costs, while branded packaging enhances customer experience.

It is a great practice for the seller to align with the courier partner and share expected volumes at least 7 to 10 days in advance. It is also vital to confirm pickup schedules and secure priority slots so that inventory is available to meet the high demand during the peak sale rush.

For large order volumes, batch picking and packing can accelerate throughput while reducing errors.

Minimising RTO and Return Losses

One of the biggest hidden costs for fashion sellers is Return-to-Origin (RTO). Sellers must use accurate serviceability mapping to block COD orders in non-serviceable or high-RTO PIN codes. It is also necessary to promote prepaid orders by offering small incentives such as free shipping or minor discounts.

Sellers can improve size accuracy through enhanced size guides and customer-fit videos. Another way to mitigate RTO is by offering flexible delivery rescheduling options to reduce failed delivery attempts.

Considering the fact that Myntra has very customer-friendly return policies, sellers must be prepared to handle returns seamlessly. Sellers must arrange for centres that can separate products that are eligible for restocking from the products that can be refurbished.

Real-Time Monitoring and Data-Driven Decisions

The initial phase of the Myntra Big Fashion Festival requires monitoring of the performance metrics on an hourly basis. Sellers must monitor key metrics like orders per minute, fulfilment SLA breaches, cancellation rates, RTO percentages, and inventory depletion rates.

Sellers can automate alerts when the stock is low, if there are carrier delays or if there are failed pickups. Having order management systems integrated with Myntra will allow sellers to achieve real-time updates to ensure smooth operation even during peak demand.

Customer Service 

Customer experience is more than order fulfilment. When the orders are higher, queries, service requests and even complaints will be higher. It is therefore essential for sellers to scale up the customer support workforce to handle these demands. 

Additionally, pre-draughted scripts for common queries around delivery timelines, returns, and refunds can help maintain consistency and speed. Monitoring the review is also crucial during the Myntra Big Fashion Festival. Addressing product or QC issues quickly can salvage ratings and protect brand perception.

Post-Sale Analysis

It might seem like a seller can rest when the sale ends, but this is not true. Even when the festival ends, sellers must conduct post-sales analysis, as it can provide valuable insights for future campaigns. Data about stockouts, high-return SKUs, supplier reliability or courier performance can be compiled into vendor scorecards.

Sellers can also learn from customer returns, as it can help to improve product design, catalogue content and packaging for future sales events. Also, the remaining inventory can be cleared via targeting post-sale promotions,  making sure that there is no dead inventory left post-sale.

Also read: How To Sell On Myntra? Guide To Become A Myntra Seller in 2025

Logistics Optimisation For The Myntra Big Fashion Festival Sale

Effective logistics management is crucial for maximising sales potential during the Myntra Big Fashion Festival Sale. As the event approaches, sellers must ensure that their logistics strategies are well-coordinated to handle the anticipated surge in orders. Here are key areas to optimise logistics during this significant sale event.

Streamlined Order Processing

Orders should be processed at the nearest fulfilment center to the customer’s location to minimize shipping times and costs. This approach not only enhances delivery speed but also reduces operational expenses. By leveraging advanced Myntra inventory management systems, sellers can maintain real-time visibility of stock levels, ensuring that popular items are always available and ready to ship during the Myntra Big Fashion Festival Sale.

Efficient Shipping and Delivery Strategies

Partnering with multiple logistics providers can provide flexibility and speed in the delivery process. Offering various shipping options, including express delivery, caters to diverse customer needs and enhances the overall shopping experience during the Myntra Big Fashion Festival. Additionally, implementing last-mile delivery solutions ensures that products reach customers promptly, especially during peak sales.

Real-time Tracking and Customer Communication

Providing customers with real-time tracking information enhances transparency and builds trust. Sellers should invest in technology that allows customers to track their orders from dispatch to delivery. Clear communication regarding shipping timelines and potential delays can significantly improve customer satisfaction during the busy sales period.

By prioritising these logistics optimisation strategies, fashion sellers can enhance their operational efficiency and customer satisfaction during the Myntra Big Fashion Festival Sale, ultimately driving tremendous sales success.

Also check – Ajio Festive Sale Strategies

Enhancing Supplier Relationships for the Myntra Big Fashion Festival Sale

Establishing solid relationships with suppliers is crucial for ensuring a smooth supply chain during the Myntra Big Fashion Festival Sale. By fostering collaborative partnerships, sellers can better navigate the challenges of peak sales periods and ensure that products are delivered on time and in good condition. Here are some critical strategies for enhancing supplier relationships:

Clear Communication and Transparency

Maintaining open and frequent communication with suppliers is essential for aligning expectations and avoiding misunderstandings. Sellers should regularly share sales forecasts, order timelines, and any changes in product specifications. This transparency helps suppliers plan their production schedules and allocate resources accordingly, ultimately ensuring timely delivery of inventory for the Myntra Big Fashion Festival Sale 2025.

Joint Planning and Collaboration

Engaging suppliers in the planning process can lead to more effective strategies for meeting demand during the sale. Sellers should collaborate with suppliers to develop contingency plans for potential disruptions, such as delays in raw material sourcing or production issues. By working together, sellers and suppliers can identify and mitigate risks more effectively, ensuring that inventory is available when customers need it most.

Performance Evaluation and Feedback

Regularly assessing supplier performance based on key metrics such as on-time delivery, product quality, and responsiveness can help identify areas for improvement. Sellers should provide constructive feedback to suppliers and work with them to develop action plans for addressing any issues. This collaborative approach helps strengthen relationships and ensures suppliers continuously improve their performance to meet the seller’s expectations.

Incentives and Rewards

Offering incentives and rewards to top-performing suppliers can help motivate them to prioritise the seller’s orders during peak sales periods. This could include preferential treatment regarding order allocation, faster payments, or financial bonuses for meeting specific performance targets. By recognizing and rewarding excellence, sellers can foster a sense of loyalty and commitment from their suppliers.

By implementing these strategies, fashion sellers can build strong, long-lasting relationships with their suppliers, ensuring they are well-prepared to handle the surge in demand during the Myntra Big Fashion Festival Sale.

Also read: Myntra End of Reason Sale: Inventory Strategies

How can WareIQ Streamline Supply Chain for Fashion Sellers?

WareIQ is a Y-Combinator-backed e-commerce full-stack platform offering multi-channel fulfillment across D2C, Marketplaces, Quick Commerce, and B2B (General Trade & Modern Trade)

Our solution offers:

• Pan-India network of Seller Flex & FAssured compliance across 12+ cities operated by WareIQ and shipping partners for last-mile delivery across 27000+ pin codes.
• Multi-Channel Fulfillment Platform with plug-and-play integrations across marketplaces (Amazon, Flipkart, Myntra, Nykaa, etc.), D2C platforms (Shopify, Magento, Woocommerce, etc.), WMS, and ERPs to support fulfilment across distributors, flagship stores and eCommerce channels with analytics capabilities to assess operational performance.
• Inventory LogIQ: AI-led multi-channel inventory planning solution to minimise stockouts and automate replenishment.
• Leverage Tech-enabled returns QC solution to capture, centrally store, and auto-index HD media evidence of damaged or missing returned products and eliminate marketplace claims rejections.
• A host of seller enablement and support – dedicated account manager, APOB/PPOB registrations, GST registration, NDR & COD verification, etc.

Why Choose WareIQ Fulfilment Services for Myntra Big Fashion Festival?

• Link marketplaces like Myntra seamlessly to WareIQ’s fulfilment platform.
• With smart inventory, you can place your merchandise near customers.
• Make inventory stored in WareIQ’s FCs available for sales in multiple channels.
• Increase your sales with WareIQ’s lightning-fast fulfilment.
• RTO Insurance and seamless returns claim management with WareIQ.

Conclusion

With millions of buyers visiting and buying on Myntra within hours during the Myntra Big Fashion Festival, the margin for errors is quite small. It is not just a mere sales event; it is a life-changing opportunity for the sellers. Succeeding is possible if the seller can forecast demand correctly, manage inventory, partner with reliable logistics providers, and, more importantly, prepare robust returns management. Implementing supply chain strategies will prove to be an advantage for the sellers. With better strategy and operational efficiency during the sale, sellers can turn the BFF sale into a highly profitable event. 

You may also like to read: Myntra Diwali Sale Inventory Management

FAQs About Myntra Big Fashion Festival Sale

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