P&L Playbook for eCommerce by ex-SUGAR & Raymond Leader
AJIO Seller Central: A Guide to Seller Registration on the AJIO Portal

AJIO Seller Central: A Guide to Seller Registration on the AJIO Portal

The last decade saw a substantial rise in e-commerce in India due to the growth of Internet services. The invention of smartphones over the past decade has also led to a tremendous increase in online purchases on a brand's website or on an e-commerce platform like AJIO. As of June 2023, the total number of internet connections in India was 895 million, and the smartphone base is expected to reach US$11 trillion by 2030. According to projections, India's e-commerce industry is expected to reach US$325 billion by 2030.  In this blog, we’ll guide you through how to register on AJIO Seller Central and start selling your products online. Learn how to set up your seller account and make the most of AJIO’s growing e-commerce platform. Considering the data, it is essential for a brand to have an online presence to reach a larger audience and get sales. Whether it is a small venture or a big brand, being visible online is the need of the hour. There is no better place for online visibility than e-commerce. In this article, we will talk about how, as a seller, you can utilise an e-commerce platform like AJIO.  AJIO Seller Central: Overview AJIO is a fashion and lifestyle brand launched by Reliance Retail. It is the ultimate destination for the latest fashion and lifestyle products. Millions of customers purchase from AJIO because they can find trendy products at great prices. The number of sellers on the platform is also increasing to cater to the ever-growing customer base. Are you a seller who is looking to expand or want to start selling online? Then AJIO is the right place for you. The AJIO Seller Central Panel is a platform for merchants to manage their sales and different activities related to sales on AJIO. As a seller, you can find new customers. You also get regular insights to increase your sales. Below are the benefits of joining the AJIO Seller Central platform: AJIO has an easy payment policy that allows the earnings to be directly transferred to your bank account.  When you become AJIO's commerce partner, your products will be boosted via ads and promotions. The AJIO Seller Central portal allows you to manage your orders, payments, and logistics seamlessly. The charges levied by AJIO are optimised for your growth. Selling on AJIO Panel: Categories Allowed To sell on AJIO, you must have at least one listing on the platform. Below are the categories of products that a seller can sell on AJIO: Fashion Home Improvement Lifestyle Footwear Kitchen and Furniture Home Decor Items Beauty  Healthcare and Hygiene Indian Crafts Note: Some categories might be restricted. Approval for the same is a must. AJIO Seller Panel: Eligibility For Registration To start your journey as a seller on AJIO, you must first check if you have cleared the eligibility criteria. Below are a few things you need to check: Any legitimate business, whether small, medium, or large enterprises selling genuine products as per the allowed category, can register on the AJIO seller portal. Businesses must have valid GST numbers, PAN, and bank details. Businesses must have relevant certificates, licenses, permits, and approvals. AJIO Panel Registration: Required Documentation For proper and successful registration on the AJIO Seller Central, you must have the below-mentioned documents: GST Number and Certificate PAN Card Bank Account Details Valid Address (Business's registered address) and Identity Proof Approval letter, certificate, or license as per the brand/category. How to Become A Seller on AJIO: Step-By-Step Registration  AJIO seller registration is quite easy; follow the below-mentioned steps: Visit https://supplierregistration.ril.com/ (This platform is for AJIO, JioMart, and Reliance Digital registrations). Click on the "New Supplier Registration" option. Next, fill in your PAN number. Your name will be auto-fetched by the system. Upload the scanned copy of your PAN. Fill in supplier details.  Next, select Yes if you are a farmer and upload relevant documents. If you are not a farmer, select No. If your business is an MSME, click on Yes. Fill in the UAM number and Memorandum number. Then select MSME type and upload the MSME certificate. Click on Next. Fill in the address details corresponding to your GST registration. Provide contact details like a mobile number and email address. Upon filling in the details, you will receive an OTP on your email or phone number. Use OTP to verify your seller account.  Based on what you are offering, select the product category. Once done, review all the information you have provided. Accept the terms and conditions option and submit your application. You will probably receive an email within 24 hours if your application is approved. The email will have a user ID and a link to activate your seller account. Once you click the link, it will be redirected to the AJIO portal. Now, you will have to set a secure password. Now that you have the necessary user ID and password, you can access the AJIO seller portal with your login credentials and access the dashboard to begin listing your products. Related - JioMart Seller Registration : How to Sell Products on the JioMart Seller Panel How to Sell on AJIO? To start selling on the AJIO seller platform, you can log in with the user ID and password and follow the below-mentioned steps: Go to the seller dashboard. Navigate the “product management" section or “add a product” option. Click on Upload product. Mention product details like the category, the name, and the description, mentioning the features, benefits, size, dimensions, etc. Now, you will have to upload the product image. Next is setting the price. You will also have to mention the number of available products. Enter shipping details like the dimensions and the weight of the product. Select your preferred logistics option. Click on submit. AJIO will review your listing to ensure all the requirements are met. Once approved, your products will go live on the website. Get Seamless Fulfillment With WareIQ’s Seller-Centric Services WareIQ has helped eCommerce brands across categories overcome these challenges using its on-demand full-stack fulfilment solution that includes: Flexible capacity fulfilment centres across 12+ cities across India - ramp up or down storage space as per order surges during the festive sales season; store inventory closest to customers to increase regional utilisation. Get Seller Flex, FAssured, and other marketplace benefits with us, as our warehouses are 100% compliant with marketplace seller programs & SLAs Minimise inventory holding costs by fulfilling orders for all channels - your website & multiple marketplaces—from one shared inventory pool Access a central tech platform that can integrate with all your sales channels, ERP, WMS, etc., to manage all your orders, inventory, and shipments. Related read - Snapdeal Seller Portal: How to Sell Products on the Snapdeal? Conclusion Whether you are a new seller and have been selling products for years, you can leverage several benefits from the AJIO Seller Central portal to optimise your sales. You will receive an unparalleled opportunity to grow your brand on this e-commerce platform. You have a platform that simplifies product listing, order management, and financial tracking, and it also provides you insight into how you can increase your sales and give a better customer experience. It is easy to register yourself on the AJIO seller portal. Ensure you adhere to the guidelines, and you will be well-equipped with the opportunity to have a thriving online business. Also check - APOB Registration on AJIO: A Step-by-Step Guide FAQs About AJIO Seller Central How can I list my products on the platform?To list your products, go to the product management section and click on add new listings. Here, you must provide a detailed product description and high-quality images. Enter pricing and shipping information, such as dimensions and weight. Make sure to enter accurate information to optimise the search.How can I access the AJIO seller portal?You can use the login credentials provided after registration to access the portal. You have to log in to use the dashboard.What documents are required for seller registration on AJIO?For successful seller registration, you must provide a PAN card, GST registration certificate, bank account details, identity, and proof of address. Specific categories and brands would require brand authorisation documents, licenses, and certificates.Why is AJIO better than another e-commerce platform for sellers?AJIO gives you access to a large and loyal customer base. Also, the integrated marketing support, streamlined logistics, and curated marketplace help enhance your brand credibility on the platformIs the MSME certificate mandatory if you select Yes on the MSME option?If you select the Yes on MSME option, providing the MSME certificate is mandatory.

July 04, 2025

Top 10 Shipping Companies in Vizag (Visakhapatnam)

Top 10 Shipping Companies in Vizag (Visakhapatnam)

Visakhapatnam, or Vizag, is an essential seaport in India, and it is located on the eastern coast. Since it is located along the Bay of Bengal, it is strategic and, hence, very pivotal for shipping and logistics. Numerous shipping companies are present in Visakhapatnam due to the infrastructure and the industrial growth in the location. Significant economic development has been achieved for the same reason. This article gives a list of the top 10 shipping companies in Visakhapatnam, along with their services and contact details. The Top 10 Shipping Companies in Vizag/Visakhapatnam 1. A.V. Bhanojirow, Garuda Pattabhiramayya & Co. A.V. Bhanojirow, Garuda Pattabhiramayya & Co. is a well-known maritime company that has been operating in Vizag for decades now. They offer comprehensive shipping solutions. They offer some services as listed below: Shipping services Logistics Cargo handling Contact Information Address: Harbour Approach Road, Next to NMDC, Port Area, Visakhapatnam – 530035 Contact numbers: 0891 2562661, 0891 2565584, 0891 2565597 Email ID: ops@avbgpr.com 2. Aspinwall and Company Ltd Aspinwall and Company Ltd has been in the shipping operations since 1867. It was established by an English trader, John H. Aspinwall. It became a public company in the 1970s. They are into various divisions like Logistics, Coffee, Natural Fibre and Plantation. Aspinwall and Company Ltd offer various services, some of which are listed below: Shipping agency services Cargo handling Logistics solutions Contact Information Address: Flat No. 201, Door No. 10-50-73/6, Venu Regency Plaza, Waltair Main Road, Visakhapatnam – 530003 Contact Number: 0891 2568287, 0891 2568288, 0891 2568289 Email ID: Uma.chittella@aspinwall.rao  3. Bengal Tiger Line (India) Pvt. Ltd. Bengal Tiger Line (India) Pvt. Ltd. is a prominent name in the shipping industry in Vizag. It started its operations in 1986 in Hamburg and has grown worldwide. Bengal Tiger Line (India) Pvt. Ltd is known for its seamless and reliable shipping solutions on a global level. Below are some services that the company offers: Shipping agency services Freight forwarding Cargo handling Contact Information Address: SR Square, Flat No: 301, D. No:50-13-11/1, Seethammapeta, Dwarakanagar, Visakhapatnam - 530 016. Contact Number: 91 98661 33145 Email ID: lu@btl-feeders.com  4. Chakiat Agencies Chakiat is a well-known shipper in India with offices in several locations nationwide. They are known for trading timber and exporting rosewood. They also deal in Iron & Steel, Cement, and Sanity Ware. Some of the services that Chakiat Agencies provide include: Freight forwarding Customer broking  Logistics service Port service Air freight Project cargo Contact Information Address: 9-29-15/7 Padmavathi Towers 4th Floor Balaji Nagar VIP Road Visakhapatnam- 530 003 India Contact Number: +91 891 4546444 Email ID: shankar_menon@chakiat.net  5. Chandra Shipping & Trading Services Chandra Shipping & Trading Services is one of the prominent names in the shipping industry.  They have more than a decade of experience. Their clientele includes PSU and private operators for seismic surveys, drilling contracts, etc. The services offered by Chandra Shipping & Trading Services are as follows: Logistics Fleet Material Handling Contact Information Address: D. No. 9-19-51, CBM Compound Waltair Uplands, Street, Visakhapatnam - 530003 Contact Number: 08912707843 / 845/ 846 Email ID: vendula@chandra-logistics.com  6. Atlantic Shipping Pvt. Ltd. Atlantic Shipping Pvt. Ltd started its operations in 1993 and is an established player in Vizag’s shipping industry. They offer several shipping services, some of which are listed below: Shipping agency services Freight forwarding Cargo handling Contact Information Address: Flat No. 1, Door No. 25-8-105, Prasanthi Paradise, 1st Floor, SRST Ward, Main Road, Visakhapatnam – 530001 Contact Number: 891 2508333 / 2502836 Email ID: vizag@atlanticshpg.com 7. Hindustan Shipyard Limited (HSL) Hindustan Shipyard Limited (HSL) was started in 1941. It is India’s premier shipbuilding organisation. They provide various types of vessels to the Indian Navy, Indian Coast Guard, ONGC, DCL, Port Trusts and many more. Some of the key services offered by Hindustan Shipyard Limited (HSL) are as follows: Shipbuilding, infrastructure and Facilities Ship repairs Submarine Refit Contact Information Address: Gandhigram, Visakhapatnam – 530005 Contact Number: 891 2577400 Email ID: rmdelhi@hslvizag.in  8. J.M. Baxi & Co. J.M. Baxi & Co. is a 108-year-old shipping firm that is into marine services, port operations and logistics. The company is well-known all over India and has facilitated port operations and logistics for many well-known clients. Some of the services offered by J.M. Baxi & Co. are as follows: Port agency services Freight forwarding Customs clearance Stevedoring Contact Information Address: Indu Mansion, 25-12-35, Godavari Street, Near SBI Town Branch, Visakhapatnam – 530020 Contact Number: 891 2563919 / 2569193 Email ID: vizag@jmbaxi.com  9. Chowgule Brothers Pvt. Ltd. Chowgule Brothers Pvt. Ltd. is a subsidiary of Chowgale Global. It is a prominent supply chain and shipping service provider to several businesses in India. Some of the services that Chowgule Brothers Pvt. Ltd. offers are listed below: Port agency services Shipbuilding and chartering services Warehouse, distribution and logistics Marine cargo shipping insurance Contact Information Address: F-6, Marine Towers, 25-9-14/11, Rajavari Street, Visakhapatnam – 530001 Contact Number: 9822123781/ 9987148360 Email ID: operations.cb@chowgulebrothers.com logistics@chowgulebrothers.com  10. Merchant Shipping Services Pvt. Ltd. Merchant Shipping Services Pvt. Ltd. started its operations in the year 1996. The company delivers pan-India shipping operations. Services offered by Merchant Shipping Services Pvt. Ltd. include: RO-RO shipping services Liner shipping services Stevedoring services Ship husbanding services Project cargo services Contact Information Address: D No. 10-50-58/1, R.K Estates 2nd Floor, Waltair Main Road, Ramnagar, Visakhapatnam- 530002 Contact Number: 9010441000 Email ID: commvizag@merchantshpg.com  Suggested - Top 10 Best Warehousing Companies in Patna Get Seamless End-to-end Shipping Service From WareIQ WareIQ’s innovative shipping solution helps eCommerce brands minimise cost leakages caused by RTOs, fake delivery attempts in NDR, weight reconciliation issues, and more. Our solution also offers prompt support for handling urgent client escalations, ensuring smooth operations at all times. Our solution offers the following capabilities: Multi-carrier engine enabling fast deliveries across 24,000+ pin codes Control Tower & automated workflows to minimise NDR & RTOs Same/Next-day delivery courier options Seamless Integration with your WMS, ERPs and Storefronts Shipping Badges to display precise Estimated Delivery Dates (EDD) Custom branded tracking pages and notifications to enhance customer experience Conclusion Shipping is the backbone of global trade. It connects countries and continents and facilitates the trade of goods from one place to another. India is the hub of maritime services, and numerous shipping companies make trading possible. Shipping companies offer several services, such as cargo handling, vessel building, port agency services, freight forwarding, customer clearance, and so much more. Visakhapatnam itself houses some of the most prominent players in the Indian shipping industry. Check WareIQ eCommerce warehouse in Vizag FAQs About Top Shipping Industries in India Where is J.M Baxi & Co. located?It is located in Vizag (Visakhapatnam).What services does Aspinwall & Co. Ltd. offer?Aspinwall & Co. Ltd. offers services like cargo handling, shipping agency services and logistics solutions.Does Merchant Shipping Services Pvt. Ltd. offer RO-RO shipping services?Yes, Merchant Shipping Services Pvt. Ltd. offer RO-RO shipping services, among many other shipping services.Does Aspinwall and Company Ltd operate in Vizag?Yes, Aspinwall and Company Ltd operate in Vizag and other locations in India.What services are offered by Atlantic Shipping Pvt. Ltd.?Atlantic Shipping Pvt. Ltd offers services such as shipping agency services, freight forwarding, and cargo handling.

July 03, 2025

LCL Vs FCL Shipments: Which Option Is Best for You?

LCL Vs FCL Shipments: Which Option Is Best for You?

One of the key decisions for international shipping is deciding the type of container that will be used for the transportation of goods. Businesses dealing with international shipments are confused between two shipment options: LCL (Less Than Container Load) and FCL (Full Container Load). These two options are very different when it comes to their advantages and limitations. You must understand the concepts behind LCL and FCL to make an informed decision that is aligned with your budget and the timeline for the cargo delivery.  In today’s article, we will discuss LCL and FCL shipments, the main differences between them, and which options are best for your business needs.  What Is LCL and FCL Shipping? LCL full form: Less Than Container Load LCL is a shipment option where numerous shippers use the same container to transport various shipments. If your cargo is not big enough to fill the whole container, you can explore the option for LCL to share the space with other shippers.  As multiple shoppers are sharing an LCL, the shippers also share the total cost of transportation. Hence, this becomes one of the most affordable and easiest ways to ship out smaller consignments. However, there is also a downside to sharing the container with other shippers, which is the total time taken to deliver. Even a little consignment takes far more time than FCL. The timeline for delivery increases, mainly because several cargoes need to be handled, loaded, and unloaded. Owing to the extra processes that take place, the requirement for multiple paperwork also increases.  Another reason why LCL is a lengthy process is that the ship may have different consignments, which can vary in terms of categories. This increases the overall time for customs clearance and dispatch. FCL full form: Full Container Load FCL is a container that is only used for one customer. In the FCL shipment option, the single shipper occupies the whole container. It is regardless of whether the container is fully loaded or not. The shipper is under no obligation to swap or share the cargo container with any other shipper for any other shipment. The non-sharing module of the full container load increases the safety of the cargo on board. It also helps to streamline the management of freight transportation. If you are a shipper who has a considerable volume to ship, you can find the full container load option much more feasible. Also, there is no obligation to load the container completely. Even if it is half-filled or partially filled, it is not an issue as only one shipper has the occupancy right for that container. This is mainly because the cargo does not need to be emptied and unloaded at several locations. Also, since there are few or no stops for delivering the shipment, the  FCL shipment has a faster delivery rate than the LCL. Related - How Freight Charges are Calculated and What Affects Them? Difference Between FCL and LCL FCL and LCL are two distinct shipment options for businesses that are into international freight shipping. Below are the differences between FCl and LCL in various aspects: Comparison AspectFCL (Full Container Load)LCL (Less Than Container Load)Cost of ShipmentThe charge is for the full container, so it is a little more expensive for one shipper.As the complete cost of the LCL is borne by several shippers, the overall cost is divided. Hence, the cost for shipping via LCL is less per shipper. Shipment VolumeFCL is much more suitable if you are looking to ship large goods. The shipment should ideally be over 15 m³.LCL is more cost-effective when the shipment is small. The shipment should ideally be less than 15 m³.Use of ContainerThe FCL container is completely used only for your shipment.An LCL container is basically used for shipments from various shippers. It is a shared container.Transportation TimeAs the container has the shipment of only one shipper, it takes less time as the goods are transported directly. LCL shipment option has multiple consignments; hence, multiple stops are taken to deliver different goods. Hence, it takes more time to transport the goods.Safety and SecurityAs the shipment belongs to you only, it does not get mixed up, and hence there is better security.There may be chances of goods being exposed to potential damage or contamination via shipments from other shippers.Risk of DelaysBusinesses using FCL for the shipments are at a lower risk of delays as there is only one shipment from the origin to the destination.Businesses choosing LCL for their international shipments may face more delays as there are various shipments that have to be picked, loaded and delivered.SuitabilityFCL is more suitable for you if you have regular shipments or ship large consignmentsLCL is suitable for small businesses that have smaller consignments or ship less often. LCL Vs. FCL: Which One Should I Choose? In order to choose between LCL and FCL, you can consider the following factors: Shipment volume: If the volume of the goods exceeds 15 m³, then FCL is a better choice. Budget: Compare the cost for LCL and FCL and choose what fits your budget. Oftenly, if your budget is less, then LCL is an apt choice. Cargo Type: If your shipment has more fragile, perishable or valuable items, then FCL can offer you better security and safety. Transit time: If you need your goods to be delivered quickly, FCL is an ideal choice as it offers minimum delays. Customs: Explore the customs clearance processes that LCL and FCL shipments offer before finalising. Usually, LCL has more documentation and procedures. Find the Best Transportation Option With Smart Shipping Solutions From WareIQ WareIQ’s smart shipping solution helps eCommerce brands minimise cost leakages caused by RTOs, fake delivery attempts in NDR, weight reconciliation issues, and more. Our solution also offers prompt support for handling urgent client escalations, ensuring smooth operations at all times. Our solution offers the following capabilities: Multi-carrier engine enabling fast deliveries across 24,000+ pin codes Control Tower & automated workflows to minimise NDR & RTOs Same/Next-day delivery courier options Seamless Integration with your WMS, ERPs and Storefronts Shipping Badges to display precise Estimated Delivery Dates (EDD) Custom branded tracking pages and notifications to enhance customer experience Also check - What is CFS Full Form in Shipping, and Why Does It Matter? Conclusion If you are looking to operate internationally, you must understand the difference between LCL and FCL. LCL is much more suitable for small businesses that ship less often. Meanwhile, FCL is more suitable for businesses shipping consignments more often and mostly having large consignments. In order to choose the right option for you, you must first understand the nature of your shipment. Then, you must consider factors like your budget or the timelines that you need to follow. If you have enough budget and need delivery on a priority basis, it is better to opt for an FCL shipment. If your budget is low and you’re only looking to ship out smaller cargo, then choosing LCL is ideal for you. Suggested read - FCA vs FOB: Key Differences in Shipping Terms FAQs About LCL and FCL Is LCL more cost-effective than FCL?Yes, as the LCL shipment is on a shared basis, it is much more cost-effective.Which option is best if the shipment contains fragile items?If the shipment contains fragile items, FCL is a better choice as it involves minimum handling.Can I switch between LCL and FCL for different shipments?Yes, it is entirely up to you. You can switch between both based on the shipping size, urgency and budget.Which shipment offer takes more time to deliver the goods?LCL shipment takes more time, as several consignments are to be loaded, handled, and delivered.Does FCL offer faster delivery?Yes, as the FCL option only has one type of shipment to be delivered at only one location, the delivery is expected to be faster.

July 02, 2025

Difference Between 3PL and 4PL Logistics

Difference Between 3PL and 4PL Logistics

Logistics is an inherent part of supply chain management that supports the flow of finished goods till the time it is delivered to the customers. In the complex world of supply chain management, it is essential to understand the proper logistics options that support your business needs where profits are maximised. The terms 3PL and 4PL are often used in a supply chain, but what exactly are 3PL and 4PL?  In this article, we are going to explain the difference between 3PL and 4PL logistics, along with the features, advantages and disadvantages. What is 3PL Logistics? 3PL stands for Third Party Logistics, and it refers to the outsourcing of particular logistics functions to a third party or an external service provider. The 3PL takes care of logistics functions on behalf of a business. Some functions that 3PL performs include warehousing, transportation, and distribution.  The key features of 3PL are explained below: Primary Services The primary service of 3PL includes transportation and managing freight operations and shipping. Also, warehousing and distribution are some of the primary functions that 3PL performs.  Offers Customisation The services offered by 3PL can be tailored to meet the business needs in terms of logistics.  Integration of Technology 3PL companies are unknown in leveraging technology in order to provide services to a business for logistics. They use technologies such as warehouse management systems (WMS) and transportation management systems (TMS) to improve the process. Scalability With 3PL providers, it is easy for a business to scale up its logistics operations. Businesses also have an option to scale down their logistics operation. Hence, it is entirely flexible for businesses that deal with seasonal goods. Advantages of 3PL  3PL offers numerous advantages when it comes to logistics operations for any business. Below are the advantages that a business can get via 3PL: When any business outsources logistics operations to a 3PL service provider, it eliminates the need for infrastructure and technology and the labour required to do the logistics operation. This can lead to significant cost efficiency. 3PL service providers offer complete flexibility when it comes to the scalability of any logistics operation in a business. Businesses can either scale up or scale down as per their business requirements. Businesses can delegate the logistics operation to 3PL providers and focus more on other parts of the supply chain. This helps to redirect the attention to the strategic growth of the business. 3PL providers have in-depth industry knowledge, which can help a business exercise its expertise in improving overall operational efficiency. Disadvantages of 3PL Along with several benefits, there are also a few limitations that businesses can face when dealing with a 3PL. Below are some of the disadvantages of 3PL: As other logistics operations under 3PL are redirected, businesses can find it tricky to oversee all the operations and functions remotely. The service's quality and consistency can vary depending on the 3PL provider's operational module. When the logistics operations of a business are dedicated to a third-party provider, it can increase the risk of potential disruption in terms of service due to overly depending upon the providers. Related read - 10 Best 3PL (Third Party Logistics) Companies in India What is 4PL Logistics? 4PL stands for Fourth Party Logistics. Contrary to the services offered by 3PL, 4PL logistics is beyond just managing the logistics. 4PL providers act as integrators that integrate all the aspects of the supply chain. Hence, a 4PL provider performs strategic and consultative roles, including multiple 3PL functions. The primary goal of having a 4PL is to ensure that there is seamless coordination across the entire supply chain. The key features of 4PL are explained below: Offers End-To-End Management 4PL providers work on a framework that helps a business with the entire supply chain process. Their functions include procurement, production, management, logistics, and also delivery. The primary aim of 4PL providers is to provide operational efficiency. Strategic Partnership Unlike 3PL, which focuses mainly on logistics operation and execution, 4PL providers offer strategic guidance. This guidance is helpful in optimising the supply chain performance and maximising the profits. Vendor Management  One of the key functions of a 4PL provider is to coordinate with various stakeholders, suppliers, and also 3PL providers to streamline the complete supply chain operations. Technological Use In order to have a seamless supply chain operation, 4PL uses various innovative technologies like AI and Blockchain to improve functionality and productivity while providing real-time insights. Advantages of 4PL Businesses can harness various advantages via 4PL providers. Some of the advantages are listed below: 4PL providers offer seamless integration of all the processes and functions of a supply chain. With the help of analytics and technology, 4PL improves a business's decision-making abilities. It helps to coordinate with all the stakeholders. 4PL providers aim to reduce the cost and improve the efficiency of the business. Disadvantages of 4PL Below are the disadvantages of 4PL: Given that 4PL services are more strategic and also include all the processes, they are more expensive compared to 3PL. As a 4PL service provider integrates all the services and processes under a supply chain, it can become tricky to have clear communications at times. Due to the comprehensive nature of the 4PL services, setting up and getting results can take longer. 3PL and 4PL Logistics Differences Below is the table that explains the specific difference between 3PL and 4PL logistics  concisely: Comparison Aspect3PL (Third Party Logistics)4PL (Fourth Party Logistics)ScopeOperational in natureStrategic and consultativeFunctionsPerforms functions such as transportation, warehousing and distributionOversees and acts as an integrator for almost all the processes in the supply chainControlLimited to particular servicesHas complete control over the supply chain processesTechnologies UsedUses WMS and TMSUses ERP, AI and BlockchainCostingComparative lowerHigher as it performs functions that encompass all the processes of the supply chainVendors ManagementIs a vendor in a supply chain Looks over functions from different vendors, including 3PLCustomisationOffers tailored experienceProvide end-to-end solutions Harness The Advantages of 3PL and 4PL Service From WareIQ WareIQ is a Y-Combinator-backed eCommerce full-stack platform offering multi-channel fulfillment across D2C, Marketplaces, Quick Commerce, and B2B (General Trade & Modern Trade) Our solution offers: Pan-India network of Seller Flex & FAssured compliant across 12+ cities operated by WareIQ and shipping partners for last-mile delivery across 27000+ pin codes Multi-Channel Fulfillment Platform with plug-and-play integrations across marketplaces (Amazon, Flipkart, Myntra, Nykaa, etc.), D2C platforms (Shopify, Magento, Woocommerce, etc.), WMS, and ERPs to support fulfilment across distributors, flagship stores and eCommerce channels with analytics capabilities to assess operational performance Inventory LogIQ: AI-led multi-channel inventory planning solution to minimise stockouts and automate replenishment Leverage Tech-enabled returns QC solution to capture, centrally store, and auto-index HD media evidence of damaged or missing returned products and eliminate marketplace claims rejections. A host of seller enablement and support - dedicated account manager, APOB/PPOB registrations, GST registration, NDR & COD verification, etc. Suggested read - Is WareIQ a 3PL or 4PL, or Something Else? Conclusion In modern supply chain management, the functions are getting more complex each day. Hence, it becomes necessary to involve service providers like 3PL and 4PL to increase the efficiency and productivity of businesses. Choosing between 3PL and 4PL will depend on the business requirements in terms of end goals, complexity, and budget. Integrating 3PL and 4PL can help businesses get maximum benefits out of the different processes in the supply chain. Also check - Types of Logistics FAQs About 3PL and 4PL Are 3PL services apt for small businesses?Yes, services from 3PL providers are excellent for optimising the operations of a small business.Can a business utilise 3PL and 4PL?Yes, integrating both 3PL and 4PL will help businesses perform better.Which service is more expensive?4PL is more expensive than 3PL as it includes looking after the entire supply chain.Which technology is used by 4PL?4PL provider utilises technologies like ERP, AI and BlockchainIs 4PL better than 3PL?It is entirely up to the requirements of a business. If a business is exclusively looking for logistics services, then 3PL is better. If businesses are looking for end-to-ed support, then 4PL is better.

July 01, 2025

Why Traditional eCommerce Warehousing Fails in the Age of Quick Commerce

Why Traditional eCommerce Warehousing Fails in the Age of Quick Commerce

From 30-Day Inventory Cover to Daily PO Dispatches: A Fulfillment Evolution Most brands have built their eCommerce operations around regional fulfillment centers with 30 to 45 days of inventory cover. This setup works well for traditional channels like Amazon, Flipkart, and D2C, where delivery timelines are flexible and orders are spread out. But with the growth of Quick Commerce platforms like Blinkit, Zepto, and Instamart, fulfillment expectations have changed. These platforms expect fast, local, and frequent replenishment. Brands that do not adapt are seeing more stockouts, missed orders, and operational escalations. At WareIQ, we work with brands across categories and see the same pattern. Fulfillment is no longer just a backend function. It has become a key driver of growth and visibility.This blog dives into why traditional eCommerce warehousing struggles to meet the demands of today’s quick commerce landscape. What Has Changed with Quick Commerce In traditional eCommerce, brands could manage with regional warehouses, weekly POs, and 30-day stock cover. But in Quick Commerce, everything runs on tighter timelines and smaller geographies. Some category leaders now receive 30 to 40 POs daily from a single Quick Commerce platform. Each PO might require 800 to 1,000 units, dispatched across 30 or more city nodes. Even if your brand is not there yet, the direction of the industry is clear. Here’s what Quick Commerce demands: Inventory placement at a city level, not just by region Faster turnaround on POs, sometimes daily or alternate day High accuracy in dispatch and delivery Appointment-based delivery slots to avoid rejections Clear proof of delivery to resolve claims and disputes This is very different from the usual eCommerce fulfillment model, where stockouts may impact only a few customers. In Quick Commerce, a single stockout can affect platform visibility and future PO volumes. Suggested read - B2B Returns Management: Solving the Reconciliation Problem in PO-Led Supply Chains Why Traditional Models Are Failing Many brands still try to serve Quick Commerce from their marketplace or D2C fulfillment network. This often leads to: Delays in reaching dark stores and hyperlocal hubs Frequent rejections due to missed time slots or incorrect pack sizes Claims that are hard to defend without proper proof of delivery Difficulty in managing inventory across so many nodes Poor platform performance metrics, leading to reduced exposure Even if the order volumes today are low, these issues start showing up early and become more costly over time. The Virtuous Loop of High Fill Rates Quick commerce platforms prioritize brands that deliver consistently. When fill rates are high and rejections are low: More POs get allocated to the brand This increases sales velocity and platform visibility Which leads to more accurate demand signals and better planning Which in turn helps maintain higher in-stock rates and fulfillment readiness This creates a virtuous loop where operational excellence leads to commercial growth. But the loop works both ways. Poor fill rates and frequent stockouts can push your brand out of high-visibility slots, making recovery harder. Related read - Why Seller Fill Rates Are the Backbone of Quick Commerce How WareIQ Helps Brands Adapt At WareIQ, we help brands re-structure their fulfillment model to suit both eCommerce and Quick Commerce channels through: Shared inventory pool across Amazon, Flipkart, Nykaa, D2C, and Quick Commerce platforms City-level inventory planning that keeps stock closer to demand and avoids overstocking Appointment-based delivery model to meet platform SLAs and reduce rejections Proof-backed dispatches with automated POD workflows for dispute resolution Our systems and processes are built to make Quick Commerce fulfillment repeatable, compliant, and growth-oriented. Not Just for High-Volume Brands Even if your brand is currently receiving just one PO a week from a Quick Commerce platform, the right infrastructure today ensures you are ready to scale tomorrow. Building a flexible and future-ready fulfillment network helps avoid firefighting and lost sales as volumes grow. Brands that wait too long to switch often end up scrambling with last-minute warehousing, delayed launches, and missed PO opportunities. Conclusion Quick commerce is growing fast across multiple categories. What worked for traditional eCommerce will not hold up in this new model. If your brand is struggling with frequent stockouts, missed delivery slots, or rising disputes in Quick Commerce, it is likely a fulfillment issue, not a sales issue. At WareIQ, we have helped multiple brands transition to this new way of operating. If you are starting your Quick Commerce journey or looking to scale it better, we are happy to help. Check out - WareIQ's Quick Commerce Fulfillment Services Reach out to explore how WareIQ can build a fulfillment model that is Quick Commerce ready. Frequently Asked Questions Why is traditional eCommerce warehousing not suited for Quick Commerce?Traditional eCommerce warehousing relies on regional hubs and long inventory cycles, which can't keep up with the fast, local, and frequent fulfillment needs of Quick Commerce.What are the key fulfillment challenges in Quick Commerce?Brands face issues like delayed dispatches, missed delivery slots, stockouts, and difficulty managing city-level inventory in Quick Commerce without the right warehousing model.How does Quick Commerce impact inventory planning and dispatch?Quick Commerce requires city-level inventory placement, faster PO turnaround, and high dispatch accuracy—shifting away from centralized, bulk inventory models.What happens if a brand can't meet Quick Commerce fulfillment expectations?Brands that fail to deliver consistently face reduced PO volumes, lower visibility on platforms, frequent rejections, and ultimately, missed revenue opportunities.How can WareIQ help brands succeed in Quick Commerce fulfillment?WareIQ enables brands with shared inventory pools, city-level planning, appointment-based deliveries, and automated proof-of-delivery systems for efficient Quick Commerce operations.

June 30, 2025

Difference Between Logistics and Supply Chain Management Explained

Difference Between Logistics and Supply Chain Management Explained

The terms logistics and supply chain management are often interchanged. Although there are various similarities between logistics and supply chain management, they are entirely different from one another. They both represent different functions when it comes to managing goods, information and resources. Businesses must understand the difference between supply chain management and logistics in order to optimise operations in the right way and also deliver value to customers.  In this article, we will look deeper into the difference between logistics and supply chain management in terms of definitions, along with its roles and functions. What Is Supply Chain Management? Supply chain management (SCM) is the entire process of efficiently producing and delivering goods or services. All the processes that come in between are considered a part of the supply chain. It involves coordinating and involving different activities and stakeholders to meet customers' demands in the end. Below are the key components of supply chain management: The first component or step in supply chain management is planning. Planning involves analysing market data, understanding customer expectations, and finding the proper means to satisfy the customer's demand. Lack of planning may lead to sudden cost increase and unsynced and messy production and distribution processes, which in turn may cause customers to be unsatisfied. The next essential component is the procurement of raw materials that will be used for production purposes. This process includes identifying suppliers and also negotiating contracts apart from acquiring materials. Next is production, where the raw materials are converted into the final goods that are sent out to the customers. The next step is logistic management, which includes the transportation, warehousing, and distribution of goods. Apart from these processes, it is also essential that processes are overseen so that they run smoothly and glitches can be avoided. Related - Top Supply Chain Management Companies in the world What Is Logistics Management? Logistics is a part of the supply chain where the finished goods are stored, preserved, and distributed. Logistics management primarily focuses on the storage and movement of goods from the point of origin to the point of destination (delivery to the customer). Planning, executing, and monitoring are also required in logistics management for the proper movement of goods. Below are the key components of logistics management: One of the key components of logistics is to keep the goods secure until they are sent out for delivery. Proper warehousing is essential to maintain the quality and condition of the goods for a long time. It is significantly necessary for goods that are fragile or perishable. Proper temperature and pressure control systems are required in the warehouse.  Next is inventory management. Businesses must monitor stock levels to avoid situations like overstocking and understocking.  Another critical component of logistics management is the transportation of goods via different modes, such as rail, road or sea. It is essential to pick the proper mode of transportation to optimise resources while reducing unnecessary costs. One of the most vital components is order fulfilment. It involves activities to ensure that the goods were delivered to customers on the promised timeline. Also, in the case of returns, logistics management involves handling returns, replacing them or recycling them. The primary goal of logistics management is to deliver goods on time while maintaining their best condition. What Is the Difference Between Logistics and Supply Chain Management? Logistics and supply chain management are intertwined and closely related. Logistics is an essential part of the whole supply chain management. There are some similarities, but they are essentially different. Below is a table that shows the difference between supply chain management and logistics management: Comparison AspectLogistics ManagementSupply Chain ManagementScopeIt is a part of supply chain management that focuses more on handling goods, their movement and delivery.It has a much larger scope. Several processes, like logistics, are part of much larger end-to-end business processes.ObjectiveEnsure proper storage and transportation of goods from one place to another while maintaining efficiency.A smooth flow in all the processes leading to timely delivery at the end, and maintaining the quality of the products to ensure customer satisfaction.Key Activities Warehousing, inventory control, transportation and order fulfilment.Planning, sourcing materials, production, logistics, forecasting demand and supply chain management.Technologies UsedUses software like GPS, tracking, routing, and warehouse management.Technologies that are majorly used are IoT, blockchain, ERP and AI for end-to-end assistance.Stakeholders InvolvedLogistics management involves stakeholders like transport companies, warehouse operators, and delivery partners. It includes all the stakeholder's rights, from the supplier and manufacturers to retailers and logistics service providers.Primary FocusIt primarily focuses on the movement of goods up until the deliveryIt focuses on all aspects of business operations, including logistics management. Similarities Between Logistics Management and Supply Chain Management Since logistics management and supply chain management are correlated, there are several similarities between the two. Below are significant similarities between supply chain management and logistics management: Both processes aim to provide efficient delivery of final goods to the customer for profit. Both processes eventually aim at a smooth flow of goods, whether it is between the supplier and the business or between the business and the customer. Both processes ultimately help to optimise resources and maximise profits. For Smooth Logistics and Supply Chain Management, Choose WareIQ's Fulfilment Plus Shipping Services WareIQ is a Y-Combinator-backed eCommerce full-stack platform offering multi-channel fulfillment across D2C, Marketplaces, Quick Commerce, and B2B (General Trade & Modern Trade) Our solution offers: Pan-India network of Seller Flex & FAssured compliant across 12+ cities operated by WareIQ and shipping partners for last-mile delivery across 27000+ pin codes Multi-Channel Fulfillment Platform with plug-and-play integrations across marketplaces (Amazon, Flipkart, Myntra, Nykaa, etc.), D2C platforms (Shopify, Magento, Woocommerce, etc.), WMS, and ERPs to support fulfilment across distributors, flagship stores and eCommerce channels with analytics capabilities to assess operational performance Inventory LogIQ: AI-led multi-channel inventory planning solution to minimise stockouts and automate replenishment Leverage Tech-enabled returns QC solution to capture, centrally store, and auto-index HD media evidence of damaged or missing returned products and eliminate marketplace claims rejections. A host of seller enablement and support - dedicated account manager, APOB/PPOB registrations, GST registration, NDR & COD verification, etc. Related read Difference Between Transportation and Logistics Conclusion Both logistics management and supply chain management are vital processes that ensure a business's success. As these processes are correlated and co-dependent, it is easy to get confused between them. They have similarities, yet they are pretty different from each other. Logistics management is an essential process in the whole supply chain management. Logistics mainly included storing, managing and delivering the goods that a business produces. On the other hand, supply chain management is a process that involves overseeing all the processes, from planning and acquiring raw materials for production to efficiently delivering goods to the customer. Customer satisfaction while maintaining profits is the ultimate goal of both logistics management and supply chain management. FAQs About Logistics and Supply Chain Management Is it possible to have supply chain management without logistics being involved?No, logistics is an inherent part of supply chain management. Without logistics, supply chain management will lose out on various aspects like warehousing, inventory, control, and delivery.What is the difference between supply chain management and logistics management?The main difference between supply chain management and logistics management is the scope and the focus of these processes. Logistics mainly focuses on the transportation, inventory control, and warehousing of goods. At the same time, supply chain management integrates logistics with all other processes in order to ensure an efficient flow of goods from production to delivery.What are some challenges in logistics management?Some challenges faced during logistics management can be rising transportation cost, optimising routes, ensuring timely delivery and management of returns.What is reverse logistics?Reverse logistics mainly involves handling returns. In case the return is impossible, it can further include recycling and disposal of goods.Does supply chain management impact customer satisfaction?Yes, since supply chain management involves ensuring all the processes in a business run smoothly. The end goal is definitely customer satisfaction. One error in any of the processes, from the sourcing to the production to the delivery, can lead to poor quality products or untimely delivery, which can impact customer satisfaction.

June 27, 2025

Major Ports in India: Key Hubs for Global Trade

Major Ports in India: Key Hubs for Global Trade

One of the key aspects that facilitate global trade is ports. They are the key hubs for global trade. India has a vast coastline of over 7500 km, and hence, numerous seaports are crucial hubs for shipping and logistics. These ports are used to export and import goods and materials from around the world. In this article, we will explore the top 13 major ports in India and their roles in improving the country's economy. How Many Major Ports in India? India has 13 major ports that the government manages; they are under the Ministry of Shipping and Waterways. List of Major ports in India Below is a complete list of major ports in India 1. Mumbai Port, Maharashtra Source - orbitshub Located on the western coast of India, Mumbai Port is a central Gateway that handles millions of tons of cargo every year. It handles 55% of the total cargo that is traded through India. In 2023-24, the port handled 67.26 million tons of cargo. Mumbai Port is an essential part of India's trade infrastructure that not only exports and imports goods, petroleum, textiles, and machinery but also handles passenger traffic. In 2023, 182,600 passengers were handled at the Mumbai Port.  2. Chennai Port Chennai airport is India's most prominent port and is vital to the country's international trade. It is equipped with state-of-the-art infrastructure, allowing it to accommodate large vessels. With strong connectivity, the Chennai port is the ideal choice for global trade, contributing approximately 18.6% of the total container volume. It can handle 2.5 million TEUs annually. In 2023-24, it handled 46.76 million tons of cargo.  3. Cochin Port, Kerala  Located on the southern western coast of India, the Cochin port plays a vital role in the county's trade via waterways. Its strategic location makes it ideal for the trade of tea, spices, and petroleum. The port has a capacity of 32,03 million metric tonnes and can also handle 0.6 million units of TEU traffic. 4. Visakhapatnam Port, Andhra Pradesh Visakhapatnam port is one of the busiest ports on India's eastern coast. In 2022-23, the port managed approximately 81.09 tonnes of cargo, making it the third-largest port in India. According to recent reports, the reported annual container traffic is about 3.95 million TEUs. Also, according to the Container Port Performance Index 2023, Visakhapatnam port ranks 20th globally.  Suggested - Top 10 Shipping Companies in Vizag (Visakhapatnam) 5. Kandla Port, Gujarat source - orbitshub Located on the Gulf of Kutch, the Kandla Port of Gujarat is mainly known for exporting salt and textiles. It is also prominently known for trading edible oils, fertiliser and petroleum products. The port has an annual capacity of 2.5 million metric tons of cargo and can handle a traffic of 0.7 million units. TEU. 6. New Mangalore port, Karnataka Located on the southwest coast of India, the New Mangalore Port is another significant source of exports and imports. In 2022-23, the port handled 34.119 million tons of cargo. New Mangalore is known for exporting commodities like iron, petroleum products, and coal. 7. Shyama Prasad Mukherjee Port Trust, West Bengal  Source - telegraphindia Shyama Prasad Mukherjee Port Trust, also known as Kolkata Port Trust, is located in eastern India. In 2022-23, the port handled over 92.34 million tons of cargo. It has a processing capacity of 107,000 TEUs and handles cargo such as agricultural products, INO, and coal.  8. Paradip Port, Odisha Paradip Port is a vital hub for India's trade via waterways. Located on the eastern coast of India, it is mainly used for exporting coal, fertilisers and iron ore. In 2022, the port processed 116.1 million metric tons of cargo and has a capacity of 10,020 TEUs.  9. Ennore Port, Tamil Nadu Ennore Port is also known as Kamarajar Port. In 2022, it handled 4.29 million tons of cargo and 61,515 TEUs. Over the past few years, Ennore Port has increased its handling capacity, thereby enhancing its role as a hub for India's maritime trade. 10 Port Blair, Andaman and Nicobar Islands Port Blair is a prominent port that handles cargo such as cement, food, grains, and petroleum products. It is vital to the local economy as it maintains a supply chain for the island and the nearby regions. In 2023, the cargo traffic on Port Blair was approximately 1.88 million metric tons. 11. Jawaharlal Nehru Port (JNPT), Maharashtra Source - wikimedia Located in Mumbai, Jawaharlal Nehru Port (JNPT) is one of the largest container ports in India. It handles over 50% of the country's cargo. In 2024, JNPT handled 4.74 million TEUs, a growth of 13.38% compared to the previous year. Moreover, the port handled a cargo volume of 60.05 million tons.  12. Mundra, Port, Gujarat The report is one of the busiest sports in India. The port usually handles containers and cargo and transports liquid, bulk, coal, and other materials. In 2023, the port handled 7.4 million TEUs. In the years 2024-25, Mundra Port handled 17.6 million metric tons of cargo. The capacity of Mundra Port is constantly increasing, enhancing India's economic growth.  13. Mormugao, Goa Mormugao Port is famous for handling bulk cargo like iron ore. In 2022-23, the port handled 17.68 million tonnes of cargo, and in 2023, it managed 0.003 million TEUs.  Role of Major Ports in India Ports in India are the backbone of the country's trade infrastructure.  Handles over 60% of India's total cargo. Hence, it is very essential for international trade facilitation. Helps in improving the GDP by contributing significantly and supporting industries like mining, agriculture, and manufacturing. Ports have been generating employment opportunities for millions of people. Ports facilitate the transportation of goods and offer excellent connectivity through waterways. Suggested - Hub and Spoke Distribution Model Have Seamless Shipping Operation with WareIQ's Smart Shipping Solutions WareIQ's smart shipping solution helps eCommerce brands minimise cost leakages caused by RTOs, fake delivery attempts in NDR, weight reconciliation issues, and more. Our solution also offers prompt support for handling urgent client escalations, ensuring smooth operations at all times. Our solution offers the following capabilities: Multi-carrier engine enabling fast deliveries across 24,000+ pin codes Control Tower & automated workflows to minimise NDR & RTOs Same/Next-day delivery courier options Seamless Integration with your WMS, ERPs and Storefronts Shipping Badges to display precise Estimated Delivery Dates (EDD) Custom branded tracking pages and notifications to enhance customer experience Also check - A Quick Guide to the EXIM Policy of India and Its Importance Conclusion All the major ports in India are not just infrastructural development for the country but also the backbone of the country for facilitating international trade. In all, 13 significant ports connect India to the global market, improving economic development and supporting industrial growth in the country. Each year, these ports are handling more and more cargo, resulting in increased competition. Initiatives like the Sagarmala project and the privatisation steps ensure that there is more scope for ports in India. Indian ports will always continue to be key hubs for global trade. Suggested read - How to export from India FAQs About Major Ports in India Which is the oldest port in India?The oldest port in India is the Kolkata Port, which was established in 1870.What is the difference between a major port and a minor port?The central government governs major ports, while minor ports usually fall under the jurisdiction of state governments or even private companies.What type of cargo do the Indian ports handle?Indian ports deal in the transportation of cargo like crude oil, coal, fertilisers, agricultural products, and automobiles.Which is the largest port in India?Jawaharlal Nehru Port (JNPT) is the largest port in India.Which port is well-known for handling iron or exports?Paradip Port and Mormugao Port are well-known for exporting iron ore.

June 26, 2025

Logistics Duties and Responsibilities in E-commerce

Logistics Duties and Responsibilities in E-commerce

The e-commerce boom in India is changing the way we shop, with online retail sales expected to reach $120 billion by 2026, according to 2023 research by the India Brand Equity Foundation (IBEF). Behind every flawless delivery is a well-oiled logistics mechanism that ensures things move from warehouses to doorsteps.  For Indian firms, understanding logistical roles and obligations in e-commerce is critical for meeting customer expectations and being competitive. This blog simplifies the major Logistics Duties and Responsibilities in e-commerce logistics, providing valuable insights for entrepreneurs, students, and small business owners around India.  Let's look at how logistics drives online commerce with clarity and real-world examples. What is E-commerce Logistics? E-commerce logistics entails planning, managing, and carrying out the transit and storage of items for online firms. It includes everything from product storage in warehouses to delivery to clients. Unlike traditional logistics, e-commerce logistics prioritises speed, accuracy, and customer happiness, as online customers anticipate timely deliveries and real-time updates. E-commerce logistics in India are crucial due to the country's huge territory and diverse customer base. Companies must negotiate densely populated cities like Mumbai, isolated villages in Assam, and everything in between. Logistics personnel manage inventory, process orders, arrange transportation, and handle refunds, ensuring that things arrive on time. Logistics Duties and Responsibilities in E-commerce Logistics in e-commerce is like the foundation of a thriving online store. Each activity is critical to ensuring efficient operations and client satisfaction. The following are the primary duties and responsibilities: Inventory Management Logistics staff manage stock levels to ensure that products are available without overstocking. They forecast demand, do frequent audits, and communicate with suppliers. For example, a Delhi-based fashion firm monitors inventory to ensure that popular kurtas do not run out during seasonal sales. Order Processing When a consumer puts in an order, logistics workers validate it, confirm product availability, and prepare it for shipment. This entails selecting things from the warehouse, carefully packing them, and making shipping labels. Accuracy is essential to avoid sending the incorrect goods to a customer in Bengaluru. Transportation & Routes Logistics teams plan the most efficient way to carry goods, selecting cost-effective carriers and optimising routes. They monitor shipments and guarantee compliance with regulations. For example, transporting electronics from a Gurugram facility to Chennai necessitates meticulous route planning to meet delivery schedules. Warehouse and Storage Warehouses keep things safe before they are dispatched. Logistics teams manage storage space, keep inventory records, and guarantee that commodities are safe. A Kolkata warehouse may hold spices, garments, and gadgets, each of which needs specific conditions to function properly. Reverse Logistics Reverse logistics is a crucial aspect of e-commerce. Teams evaluate returned items, inspect them for quality, and determine whether they may be replenished or require repairs. A consumer in Jaipur returns a damaged phone and relies on reverse logistics to ensure a smooth refund or replacement. Customer Service Support Consumer Service Support Logistics personnel frequently answer consumer enquiries concerning order status or delivery delays. They provide real-time tracking information and troubleshoot issues to ensure a great experience. A logistics crew, for example, may assist a customer in Pune in tracking down a delayed item during the rainy season. These responsibilities combine to offer a flawless buying experience, from clicking "buy now" to receiving the product. How a Logistics Company Works in E-commerce? A logistics company serves as a reliable partner for e-commerce businesses, conducting the heavy lifting of supply chain duties. According to Statista, India's logistics market is predicted to increase at a compound annual growth rate of 8.8% between 2024 and 2029, fuelled by e-commerce demand. Here's how a logistics firm works: Receiving and storing goods: Products come in the company's warehouse and are checked, sorted, and stored. For example, a logistics company in Hyderabad could store mobile phones and sarees for an online marketplace. Order Processing: When an order arrives, the logistics team selects the item, securely packs it, and labels it for shipment. They ensure that the right product reaches the buyer. Transportation: The team decides on the best form of transportation (truck, bike, or plane) and plans routes accordingly. They track shipments to prevent delays, particularly for time-sensitive supplies to cities such as Ahmedabad. Delivery: The logistics company manages last-mile delivery to ensure that things arrive at clients' doorsteps. In rural locations such as Rajasthan, this may entail local couriers. Returns Management: If a customer returns an item, the logistics crew will collect it, check it, and process it for restocking or disposal. Technology plays an important part, with technologies such as warehouse management systems and real-time tracking that ensure efficiency. This technique allows e-commerce firms to focus on selling while logistics professionals handle delivery. Why Logistics Duties Matter in E-commerce? Logistics duties have a direct impact on an internet business's success. Here's why they're important for Indian e-commerce. Customer Satisfaction: Prompt and precise deliveries foster confidence. A consumer in Chennai expects to receive their item within days, not weeks. Cost Efficiency: Smart inventory and transportation planning lowers costs, allowing small firms in Surat to compete with larger competitors. Scalability: Efficient logistics enable firms to expand by handling more orders during peak sales periods such as Diwali without confusion. Competitive Advantage: Offering same-day delivery or easy returns, as witnessed in major cities such as Delhi, draws repeat clients. Poor logistics can cause delays, damaged goods, and exorbitant prices, pushing customers away. Strong logistics enable businesses to thrive in India's fast-paced e-commerce industry. Simplify Your E-commerce Logistics Using WareIQ's Solutions At WareIQ, we understand the challenges of e-commerce logistics in India. Our Y-Combinator-backed platform simplifies these duties, helping brands deliver faster and smarter. Whether you are a startup in Bengaluru or a growing brand in Mumbai, WareIQ’s tech-driven solutions make logistics hassle-free. Nationwide Fulfilment: Store products in over 12 cities, reaching 27,000+ pin codes with quick delivery. AI-Powered Inventory: Our Inventory LogIQ tool optimises stock levels, ensuring you never miss a sale or overstock. Multi-Channel Management: Manage orders across Amazon, Flipkart, and your Shopify store from one dashboard. Seamless Returns: Handle returns efficiently with automated processes, keeping customers happy. With WareIQ, you can focus on growing your brand while we ensure every order reaches its destination on time. Conclusion Logistics tasks and obligations are at the heart of e-commerce in India, transforming internet purchases into delivered products. These activities, which range from inventory management to delivery coordination, ensure that customers keep returning. For Indian firms, understanding logistics results in lower costs, happier customers, and a stronger market presence. With systems like WareIQ, e-commerce businesses can simplify these tasks and concentrate on what they do best: selling amazing products. Whether you're a small vendor or a large brand, efficient logistics are critical to success in India's thriving online industry. Frequently Asked Questions What are the responsibilities of the logistics department in e-commerce?To ensure flawless deliveries, the logistics department organises inventory, processes orders, plans transportation, controls warehousing, handles returns, and provides customer service support.How does a logistics company operate in e-commerce?A logistics company stores things, processes orders, arranges transportation, distributes goods, and handles returns while utilising technology for efficiency and tracking.What is the purpose of a logistics company?A logistics company prepares and executes the movement and storage of goods, ensuring that e-commerce businesses receive timely and cost-effective delivery.What are the three main functions of logistics?Inventory management, transportation, and warehousing are the three main operations that ensure products are delivered to customers efficiently.What are the seven functions of logistics?The seven functions are inventory management, order processing, transportation, warehousing, reverse logistics, customer service, and demand forecasting.How do logistics businesses make money?Logistics companies make money by charging fees for warehousing, transportation, order processing, and value-added services such as packaging and returns handling.

June 25, 2025

Key Functions of Warehousing in Supply Chain

Key Functions of Warehousing in Supply Chain

Warehousing is more than just storing goods. It plays a vital role in supply chain management. In a cutthroat market with numerous competitors, effective warehouse management is necessary not only for the smooth flow of goods but also to improve the supply chain by reducing costs and improving customer satisfaction. In this article, we will discuss some of the key functions of warehousing in a supply chain. What Is Warehousing? Warehousing, in simple terms, means storing goods in a specific location. It helps businesses store a large quantity of inventory based on demand. The required quantity of goods is then supplied via the warehouse. So, a warehouse is a central hub where goods are received, stored, and then dispatched according to business requirements.  Key Functions of a Warehouse in the Supply Chain The different functions of warehousing ultimately support businesses and help in the smooth flow of goods, thus ensuring robust supply chain management. The different functions and features of warehousing are explained below: Efficient Storage of Goods Whether it is raw materials, finished products, or fragile and perishable items, the warehouse is the perfect place for bulk storage. Warehouses are designed to store inventory in a structured and efficient manner. Proper warehouse storage aims to minimise the risk of theft, damage, or even deterioration of certain goods.  For instance, if perishable goods are stored in a warehouse, the temperature must be controlled. Likewise, if food items are stored in the warehouse, the warehouse must have the necessary licenses and approvals to ensure food safety.  Consolidation and Break-Bulk Warehousing is a central point for storing and dispatching goods. It helps consolidate goods from different sources, break them down into smaller quantities, and distribute them to different destinations. Consolidation involves combining goods from multiple suppliers and shipping them in one shipment. Break-bulk involves splitting huge shipments into smaller units that are easy to handle and distribute to multiple supply points. Inventory Management Inventory management is one of the core functions of warehousing, which efficiently facilitates supply chain management. Warehousing helps track stock levels, manage reorder points, and prevent stockouts or even overstocking of goods. Thanks to automated warehouse management systems, businesses can now access real-time inventory data without physically visiting the warehouse. Security The need for warehousing security is quite essential for supply chain management. A proper warehouse helps prevent material spoilage and unnecessary delays. With a proper security system, the goods in the warehouse are safe from theft. Order Fulfilment Instead of having multiple channels at different locations for picking, packing, and shipping the goods, they can be centralised in a single warehouse. It will help fulfil orders faster and ensure timely delivery to customers, improving customer satisfaction. Warehousing also simplifies inventory distribution and sorting. Reduced Risks Since warehouses have a large capacity for good storage, they help mitigate the risks of price fluctuations in the future. Suppliers can stock up the goods when the cost of the goods goes down. Getting insurance is an integral part of efficient warehousing. Hence, compensation can be received in case of fire, theft, or any other damage, reducing the risk of monetary loss. Value-Added Services Simplified warehousing also includes services like labelling, product customisation, and assembly to meet customer and regulatory requirements and facilitate the supply chain process.  A warehouse houses multiple activities apart from storage, which significantly enhances the value of the entire supply management process and quality control in the supply chain. Seasonal Storage Since product demand differs from peak to off-peak season, it is essential to have a place to store all the goods according to seasonal demands. Warehouses are apt for storing goods for a long time, thus ensuring their availability whenever required. Stabilisation of Prices When demand is low, goods can be stored in warehouses and released when demand is high. It can significantly stabilise the market price by balancing the demand-supply relationship. How Does a Warehouse Function? Different processes take place, from when a shipment is received in a warehouse to when a shipment is dispatched. Below is a step-by-step warehouse activities: The first process is when a shipment of goods arrives at the warehouse. Then, it is checked and verified against purchase orders to ensure that the shipment meets the quality and quantity standards. Next, depending on the space, utilisation, and retrieval of the shipment, goods are systematically arranged. It is one of the core warehouse activities. Optimum storage conditions are maintained to ensure that the goods are in proper condition. The temperature and pressure for fragile or perishable goods are controlled. Next, as the order is placed, specific items are retrieved from storage. The items are then appropriately packed to ensure their safety for transportation. Labelling and documentation are also part of this process. Goods are dispatched and handed over as designated. Also check - Logistics Duties and Responsibilities in E-commerce Why is Warehousing Important? Below are the main reasons why warehousing is necessary: Warehousing ensures product availability at all times. Warehouses streamline logistics operations, thereby reducing transit time. Bulk storage can minimise transportation costs. As warehousing ensures faster delivery, it helps to fulfil orders faster. The fast delivery and all-time availability of goods result in enhanced customer satisfaction. Optimise Inventory Management with Warehousing and Fulfilment Solutions from WareIQ. WareIQ is a Y-Combinator-backed eCommerce full-stack platform offering multi-channel fulfillment across D2C, Marketplaces, Quick Commerce, and B2B (General Trade & Modern Trade) Our solution offers: Pan-India network of Seller Flex & FAssured compliant across 12+ cities operated by WareI and shipping partners for last-mile delivery across 27000+ pin codes Multi-Channel Fulfillment Platform with plug-and-play integrations across marketplaces (Amazon, Flipkart, Myntra, Nykaa, etc.), D2C platforms (Shopify, Magento, Woocommerce, etc.), WMS, and ERPs to support fulfilment across distributors, flagship stores and eCommerce channels with analytics capabilities to assess operational performance Inventory LogIQ: AI-led multi-channel inventory planning solution to minimize stockouts and automate replenishment Leverage a tech-enabled returns QC solution to capture, centrally store, and auto-index HD media evidence of damaged or missing returned products and eliminate marketplace claim rejections. A host of seller enablement and support—dedicated account manager, APOB/PPOB registrations, GST registration, NDR & COD verification, etc. Learn Why Traditional eCommerce Warehousing Fails in Quick Commerce Conclusion Warehousing is one of the most critical processes in supply chain management. Its several functions, such as storing goods, consolidating, breaking up, order fulfilment, risk mitigation, price stabilisation, etc., lead to smooth inventory management and efficient logistics. With the availability of new technologies, warehousing processes are becoming more efficient and environmentally friendly. By knowing the key functions and importance of warehousing, businesses can optimise their supply chain management for substantial growth. FAQs about Functions of Warehousing in Supply Chain What are the different types of warehouses?There are different types of warehouses, such as Public Warehouse, Private Warehouse, Bonded Warehouse, Automated Warehouse, and Climate-controlled Warehouse.How does warehousing help in saving costs?Warehousing involves storing goods in bulk, which substantially minimises transportation costs and helps prevent losses during stockouts.What are some of the emerging trends in warehousing?Some of the latest trends making warehousing more efficient are the adoption of robotics, green housing, micro fulfilment centres, and AI-driven inventory management.What are the challenges faced in warehousing?Some of the common challenges that businesses face in the warehouse are space constraints, inventory inaccuracy, and higher operational costs.What is the primary function of a warehouse?The primary function of a warehouse is to store the goods, maintaining their safety and availability for an efficient delivery.

June 24, 2025

B2B Returns Management: Solving the Reconciliation Problem in PO-Led Supply Chains

B2B Returns Management: Solving the Reconciliation Problem in PO-Led Supply Chains

Why B2B Returns Are a Blind Spot in Modern Supply Chains For consumer brands that rely heavily on purchase orders (POs) from Marketplaces, Quick-Commerce platforms, and offline retail, returns, or Return to Vendor (RTV) have become one of the most operationally broken parts of the supply chain. These brands are typically built for dispatch efficiency, with a central approach to shipping bulk POs from mother warehouses or CFAs. But when returns start to flow from platforms like Amazon FBA, Flipkart Smart Fulfillment, or Nykaa, the system often breaks down. In this guide, we explore how to streamline B2B Returns Management and solve reconciliation challenges in PO-led supply chains. The Core Problem: PO-Led Supply Chains Struggle with Returns The ecosystem involved in B2B returns is fragmented: The platform marks an RTV and generates documentation A first-mile transporter handles the pickup, often without supervision The receiving warehouse team is expected to perform quality checks and reconcile line items with no visibility into original shipment or product condition This disconnect results in: Mismatched SKUs or quantities Disputes between platform, brand, and CFA Missing documentation and timestamps Manual data entry and multiple rounds of reconciliation This is not just a tech problem. It’s a deeply operational issue because forward logistics is planned, trackable, and system-driven. Returns, on the other hand, are unstructured and reactive. The Reality of B2B Returns in Large Supply Chains At scale, consumer brands may operate across 10–20 distribution centers, servicing a mix of modern trade, eCommerce Marketplaces, and Quick-Commerce platforms. However, many operate with fewer nodes but still face similar return-related inefficiencies when the operations are heavily B2B or PO-driven. For such brands, the returns process involves: Reverse movement of cartons or entire SKUs, not individual customer parcels Pickup from distributor or platform locations, not customers’ homes Aggregated returns from multiple stock points (especially regional warehouses or CFAs) Lack of consumer-facing tracking, which means visibility must be built at the transporter and warehouse level Who Faces This Problem Most Acutely? 1. Cosmetics and Personal Care High SKU count, leakage/damage risk, and frequent bulk returns 2. Gifting and Combo Packs Seasonal kits, bundled SKUs, and high volume post-campaign RTVs 3. FMCG and Non-Perishable Products Returns due to excess inventory or near-expiry stock, often aggregated at CFA level 4. Enterprise Retail Distribution Returns from large retailers, often involving multiple CFAs and transporters These brands don’t need return labels—they need process reliability, QC enforcement, and reconciliation tools. The Solution: A Returns Management Hub for B2B RTVs The answer lies in building a complete Returns Management Hub tailored for B2B operations. It combines technology, trained personnel, and standard operating procedures to bring structure and accountability to reverse logistics. At WareIQ, we’ve developed a modular returns solution to address the operational and visibility gaps: Core Components of the Hub Returns QC App: Captures unboxing videos, AWB details, item-level data, and grade product condition Returns Bay Operations: Staffed bays at FCs or regional hubs where trained operators execute QC and data recording Integrated Camera Setup: CCTV systems with timestamp tagging for proof at the time of handover Central Dashboard: Real-time sync of QC outcomes, image/video evidence, discrepancy alerts, and platform-wise sorting CFA Reconciliation Toolkit: Downloadable reports, auto-generated proof bundles, and claim-ready documentation Middleware Integration: API bridges with ERPs, CFA software, and transporter logs to auto-update status and trigger alerts This system doesn’t just document returns—it transforms RTVs into a closed-loop process, giving brands control over every returned unit. Why This Matters With omnichannel complexity rising, brands can no longer afford to treat returns as an afterthought. For categories like makeup, personal care, gifting, and long-tail FMCG—especially those that don’t process D2C orders, particularly in B2B returns without structure quickly spiral into inventory reconciliation nightmares. A QC-first model not only enables better control but also unlocks scalable, asset-light returns processing across the supply chain network. It turns what was once a cost center into a managed workflow with measurable ROI. Returns management shouldn’t be a black box. It should be as transparent and tech-enabled as forward logistics. Interested in automating your B2B returns? Download our B2B Returns Management SOP to see the process we recommend for large-scale PO-led operations. Get in touch to see how WareIQ’s Returns Management Hub can streamline your RTV operations from start to finish.

June 23, 2025