What are Inbound And Outbound Logistics? Top 7 Ways To Optimize Inbound And Outbound Logistics Processes [Ultimate Guide 2022]

What are Inbound And Outbound Logistics? Top 7 Ways To Optimize Inbound And Outbound Logistics Processes [Ultimate Guide 2022]

In the 21st-century economy, firms battle for efficiency. Whether it is inbound and outbound logistics, marketing, finance, or another area of the business, it is survival of the fittest. Since the dawn of the industrial era, logistics has been subject to continuous improvement, and optimization always pays off, especially when it comes to inbound and outbound processes. Better ways of procuring materials, and better ways of distributing products contribute to an efficient firm and a healthier bottom line. This process is related to the concept of supply chain management (SCM). Generally, inbound logistics and outbound logistics work in sync to create a better supply chain. Manual inbound and outbound logistics management processes are important. Technology has changed the rules of the game. A mixture of machine learning, AI, and complex algorithms are now used to ensure better eCommerce logistics management. What is Inbound Logistics? Inbound logistics is the means by which materials and other products are obtained by a firm which encompasses all the activities that are involved such as ordering, receiving, storing, transporting and managing the goods. Inbound logistics is focused on the supply aspect of eCommerce. Examples of Inbound Logistics Procedures Sourcing of Materials and Goods: This includes choosing prospective vendors, getting pricing estimates and negotiating with suppliers.Placing Orders: This includes purchasing the relevant materials that the retailer needs for operating their business.Transporting Products: This involves figuring out which transport method would be the best option, partnering with 3PL logistics companies and finding the quickest routes.Receiving the Goods: This involves unloading the cargo and receiving the goods so they can be stored. What is Outbound Logistics? Outbound logistics entails the storage and transportation of products to their relevant locations and all the processes involved in it such as picking, packing, delivery and customer support. Outbound logistics focuses on the demand aspect of eCommerce. Examples of Inbound Logistics Procedures Warehouse Management: This involves the use of a WMS to automate and streamline various warehouse processes such as picking, packing labelling of orders.Inventory Management: This involves managing inventory in the warehouse so it can be stored in the most efficient and accessible manner and doesn't take up unnecessary space.Order Dispatch: This involves the transport of goods from the warehouse to the storage hub in the same city where the order needs to be delivered.Last-Mile Delivery: This involves the order being picked up by a delivery executive so that it can be successfully delivered to the final customer. Inbound and Outbound Logistics: 4 Key Differences Both inbound logistics and outbound logistics are key to product quality and customer experience. Efficiency in these inbound and outbound processes is essential for a business’s success. This post, therefore, is a pointer to both the inbound process in the fulfillment warehouse and the outbound processes and their optimization. [table id=21 /] Read on to understand how to tune inbound and outbound logistics to avoid wastage, delays, and overall inefficiencies. [contactus_gynoveda] Inbound Logistics Processes: 3 Steps To Success Fine-tune these 3 steps for an optimized inbound logistics process:  Sourcing of Raw MaterialsReceipt of GoodsReverse logistics Sourcing Of Raw Materials The first step in the manufacturing of goods is the sourcing of raw materials. Businesses need to buy raw materials of good quality in the right quantity from trusted suppliers. A key process here is maintaining records of raw materials so that overstocking of raw materials is avoided. Maintaining good communication with suppliers is essential. Coordination with suppliers and setting a transportation framework is an essential parts of the inbound logistics process in the warehouse. Receipt of Goods The optimal receipt of goods involves careful planning. After placing an order for raw materials with the supplier, the business needs to make advance load appointments. Docks need to be reserved for the unloading of inventory. By doing this, businesses know where to receive raw material stocks when they arrive. The unloading area should be assigned and inventory should be unloaded and stored in the designated area for a short period of time. Reverse Logistics When goods are moved from the end-user/customer back to the manufacturer, the process is referred to as reverse logistics. This is an essential part of the modern inbound logistics process in the warehouse. The return of goods to eCommerce firms and refurbishing, remanufacturing, or disposing of products are part of this process and are handled by reverse logistics companies. Outbound Logistics Processes: 4 Steps To Success Fine-tune these 4 steps for an optimized outbound logistics process: Order ProcessingPicking and PackingShipping and SortingEnd-User Delivery Order Processing The outbound logistics process begins with the customer placing an order, which is then confirmed by the warehouse. A Warehouse Management System (WMS) is used to streamline this process and mitigate any errors that could have otherwise occurred. Picking and Packing After order confirmation, the ordered product is picked from the inventory. Meanwhile, in the background, the WMS updates inventory records and adjusts the product count and SKUs. These products are then packaged and labeled (you can read about shipping labels here). The carrier service sorts out these products. Shipping and Sorting After packing and sorting, the goods are picked up by freight trucks, which ship them to the pertinent distribution center. After the goods have reached the closest distribution center (to the customer), the orders are picked up by the relevant delivery personnel. This process is carried out by shipping companies. End-User Delivery End-user delivery is the last step that finishes off the inbound and outbound processes of logistics. Whether the delivery is to an individual or a supermarket, this end-user delivery is the final step of the inbound and outbound logistics chain. 5 Most Prominent Inbound And Outbound Logistics Challenges Knowing the challenges that businesses could face in the field of logistics gives retailers a handle on how to deal with them. These are the top 5 challenges in inbound and outbound logistics processes. Poor Knowledge of Transportation Status Revenue, efficiency, and productivity of a business can be affected by poor visibility of the product through the logistics process. Inbound and outbound processes in logistics involve multiple transacting stakeholders. This makes poor visibility a huge challenge. The status quo is the low visibility of transportation operations. Not knowing the execution status of orders results in inefficient planning and a poor customer experience. If stakeholders aren’t in the knowledge loop at various stages of the delivery process, it may result in an inefficient transaction.  To stay on top of the game, firms need to notify customers of the transportation status of the ordered goods from the time of order placement up to the delivery, in real-time. High Operational Costs Transportation of ordered goods is one of the highest costs that factor into the purchase price. The cost of this process is steadily rising. The reasons for this high cost are: Rising fuel pricesManagement and administration costsPoor visibilityPoor coordinationSeveral transportation modes These operational costs are usually passed down to the customer and are an important factor in customer satisfaction. Inefficiency in Internal Operations When plant operations are sub-optimized, i.e. inefficient, it negatively impacts the overall business revenue. These inefficiencies could be any of the following:  Inaccurate inventory dataInexperienced manpowerPoor handling of materialsWastageInefficient input of products Such inefficiency results in sub-par products and a poor customer experience. Business profits dive, competitiveness decreases, and goodwill is reduced. Mismanagement of Delivery Fleet Resulting in Low Productivity In today's hyper-competitive market, products need to be delivered on time, every time. Sometimes it is the delivery fleet that is the problem. The areas of concern in the delivery fleet could be: Poor vehicle maintenanceUnoptimized route planningToo many stoppagesBad driver performance Not handling these issues could mean delayed deliveries, higher operational costs, lowered customer trust, and a decline in the goodwill of the business.  Decision-Making Based on Inaccurate Facts/Data Broadly speaking, business decisions made based on relevant data are more likely to be sound. Making decisions without proper data is akin to playing guesswork with your finances. When eCommerce logistics companies decide on a key deliverable, such as inbound logistics processes in the warehouse without data, it may be a recipe for failure. Data helps businesses understand the performance of various metrics in the inbound and outbound logistics chain. Risk assessment is possible only with valid data. The lack of data could also mean that core internal processes are not being performed properly. 7 Ways to Optimize Inbound and Outbound Logistics in 2022 Modern technology has simplified every area of business operations, including logistics. The vast array of digital technology now enables easy optimization in inbound and outbound logistics. The effort is to smooth out processes and decrease logistics costs while enhancing productivity. Follow these 7 ways to optimize your inbound and outbound logistics processes: Relying on Automation Automating logistics allows for the use of the best delivery routes. This is done using intelligent route optimization software. A mix of analytics, machine learning, GPS tracking, and dynamic routing is used to select the best routes. Productivity is enhanced due to the use of tracking various stages of the inbound and outbound logistics processes. Whether it is the unloading of goods, in-plant operations, or any other area of logistics management, businesses stand to save a lot of money by sticking to time frames. Managing Advanced Logistics Current logistics management systems allow businesses to stay up-to-date. Certain varying factors like freight charges and other dynamic factors can have a detrimental impact on inbound and outbound logistics. Stay on top of dynamic changes using advanced logistics management. Keeping your eye on current rates can save you plenty of money, time, and effort. Providing A Better Customer Experience By optimizing inbound logistics and giving customers end-to-end visibility of transportation operations, businesses can enhance customer experience. End-users can track their shipment at any stage of the delivery and this is an essential part of modern logistics management. By planning production and ETAs appropriately, businesses can communicate with customers without any errors. This is an essential part of an effective inbound and outbound logistics system. Developing Vendor Inbound Compliance Standards (VICS) Developing standards for business processes apply to all areas of business operations. It is no different with inbound and outbound logistics. Modern businesses deal with an array of suppliers and vendors. This makes streamlining business processes crucial. To do this, businesses design Vendor Inbound Compliance Standards (VICS) which are then used as guidelines by all stakeholders. These lead to a steady, uninterrupted flow of logistics. Developing Strategic Supplier Relationships Efficient logistics operations depend on strategic relationships built with third-party suppliers, carriers, and logistics providers. Optimizing such relationships result in efficient logistics operations. The key parameters that need to be examined for this are:  The volume of goods deliveredOther shipping activitiesOn-time, in-full deliveriesPricing models Analyzing suppliers based on these parameters is a breeze using current logistics management platforms. Businesses can know how their operations are being impacted and by which suppliers. This can then be the roadmap for future strategic relationships. Optimizing Communication  In the world of logistics, communication equals efficiency. Inbound and outbound logistics involve multiple stakeholders. A break in communication could mean a weak link in the chain. Only an efficient communication system can ensure that goods move as per the schedule and as per plan. Both delivery personnel and warehouse managers need a way to be constantly in touch with the business headquarters. This enables quick decision-making and the easy resolution of errors. Modern logistics tools allow for optimized routes, location tracking, and hence, high transparency. Cross-Docking Warehouse Operations Cross-docking is an important concept in modern inbound and outbound logistics. In this practice, incoming goods are quickly sorted out by workers, which are then loaded on an outbound truck. The time spent by the products in the warehouse is reduced and this means reduction/optimization of warehouse space. Finished products can be quickly inspected. This ensures the delivery of high-quality products and a lower return rate. Conclusion Inbound and outbound logistics are some of the most important processes in order fulfillment. Businesses have to make sure they have a proper supply chain in place if they want their orders to be successfully delivered on time and intact. It can take a lot of time and resources for smaller businesses in trying to optimize these processes to be as efficient as possible. This is where 3PL fulfillment companies such as WareIQ can help. WareIQ provides services for all inbound and outbound logistics processes in logistics, freeing up the time and effort needed by businesses for other tasks such as optimizing their business strategy and refining their products. We take care of the entire process of order fulfillment, from receiving orders through our custom WMS to offering ultra-fast same-day and next-day delivery to customers. [signup]  Inbound and Outbound Logistics Process FAQs What are some advantages of inbound logistics optimization?There are several advantages of inbound logistics optimization, including raw material cost estimation, high product quality, on-time deliveries, increased customer satisfaction and higher profits. What are some advantages of outbound logistics optimization?Some advantages of outbound logistics optimization are fast deliveries, lower-order cancellations, fewer damages, lowered product costs and a better company reputation. What are some key metrics/calculations in inbound logistics?Some key metrics to keep in mind in inbound logistics are freight cost per pound, the share of freight cost in production cost, incoming shipment time and expense and goods handling by staff data. What is the difference between inbound and outbound logistics?The main difference is that in Inbound Logistics there is an intake of goods and products to the warehouse whereas in Outbound Logistics the processes are carried out to deliver the finished products to the end customer. How can WareIQ help you optimize inbound and outbound logistics?WareIQ reduces the time needed to optimize and implement inbound and outbound logistics because we take of each individual process and automate tasks wherever we can through our WMS. We also give customers a choice between multiple shipping aggregators to be able to provide the fastest delivery at the most competitive rates.

August 25, 2022

10 Impactful Logistics Innovations & Logistics Industry Trends in 2022 That are Changing the eCommerce Landscape

10 Impactful Logistics Innovations & Logistics Industry Trends in 2022 That are Changing the eCommerce Landscape

eCommerce as a whole refers to online retailers that sell products via their own websites or marketplaces through a variety of processes that entail all the activities involved in driving customers to their page to buy their products by enhancing their brand visibility through ad campaigns, setting up attractive product listing pages and offering value-for-money deals. Once a customer takes the bait and decides to eventually purchase an item, one of the most essential procedures in eCommerce commences - logistics. This includes all the processes involved in selecting, packaging and shipping orders to the destinations of their relevant customers. Because competition in the fulfillment space is getting rife, companies are increasingly required to offer shorter delivery times for reduced shipping and operational costs. This is where logistics innovations can make life tremendously easier for both sellers and their customers. In this blog, we will take a look at what logistics innovations are, their importance and 10 logistics industry trends that are taking the eCommerce industry by storm in 2022.  What are Logistics Innovations? As mentioned above, eCommerce logistics consists of all the operations involved in successfully delivering an order to the end customer, which is made possible by the large number of logistics innovations that have taken place in the past decade or so. Logistics innovations include any factor, including technological advancements, streamlining of logistical procedures, adopting of innovative strategies and more, that can enhance the capabilities of a company’s logistical processes to help them fulfill a larger number of orders in shorter periods of time with lower overall logistics costs incurred and fewer errors that can cause disruptions. [contactus_uth] Importance of Logistics in eCommerce Decreases Delivery Times When firms have a sound logistics strategy in place and employ the use of logistics innovations and technology, delivery times get drastically reduced and this creates an advantage for retailers because there is more breathing space to fulfill a larger number of orders in the same timeframe, and for customers because they will receive their orders in the shortest possible time frame. Results in Innovative Strategies Because retailers constantly strive to fulfill orders in the quickest time and at the lowest possible price to out-compete their rivals, they constantly rely on logistics innovations to streamline various procedures to make them more efficient and cost-effective. This results in companies experimenting with different technologies and tactics, and if something works that haven’t been tried previously, it can gain popularity and be adopted on an industry-wide scale, which will benefit every retailer and their customers. Increases Sales Velocity Efficient use of logistics innovations and having a sound logistics strategy will enable firms fulfill a larger number of orders during a particular time period which will encourage firms to spend more resources on marketing and advertising their products to make use of all the extra logistics abilities on tap. Hence increasing sales velocity. This will generate more income and result in higher profit margins for eCommerce sellers. Improves the Customer Experience When placing online orders, the main thing customers desire is for their purchase and delivery process to be as seamless and quick as possible. Happy customers are key to the success of any business and especially ones that operate in a vastly competitive industry such as eCommerce. By making use of logistics innovations and taking part in logistics industry trends, companies can deliver the highest quality service to their customers, which will result in positive customer feedback and reviews and in turn, more customers.  Segments Expenditures Because logistics encompasses a variety of operations and provides a means to track expenses across different departments, retailers can use it to get insights into the expenses of those procedures and can figure out how to reduce costs wherever possible. Sellers can use this information to budget themselves more methodically and eventually become more profitable. 10 Latest Logistics Innovations and Industry Trends in eCommerce in 2022 Customizable Warehousing Not all eCommerce retailers have the same or similar eCommerce warehousing requirements or the same amount of resources to spend on storage facilities. For firms that require temporary storage facilities, especially those that routinely deal in seasonal products, on-demand warehousing is increasingly being used to fulfill these specific requirements. The premise is that sellers are connected with warehouses that fit their needs and offer storage on a temporary basis for a much lower amount than conventional warehouses. Speedier Last-Mile Delivery As customers grow more accustomed to recovering their orders as soon as possible, the importance of a competent and professional last-mile delivery procedure is imperative to the success of a retailer. Last-mile delivery refers to the final journey of an order from the dispatch point to the customer's destination and firms are constantly trying to find ways to speed it up. With an average of 28% of a firm's total costs being spent on last-mile delivery, they can benefit from streamlining it. You can also know more about how last mile delivery companies can help in the same. Advanced WMSs Warehouse management systems are of the utmost importance for eCommerce firms to manage their warehouse processes, especially those that deal in large amounts of inventory spanning across multiple fulfillment centers. WMSs take care of tasks such as inventory management, order consolidation, tracking data across platforms and more. Investing in a WMS can have a major positive impact on how firms manage their inventory and the speed and accuracy at which they can dispatch orders. know more about how WMS software can help with logistics processes. Enhanced Implementation of Automation There are various components of the fulfillment cycle that are increasingly using automation as a way to reduce the need for manual labour. Automation is one of the most important logistics industry trends as it not only speeds up processes and reduces the amount of effort required from the on-the-ground team but it also reduces the frequency of errors. Automation can be used in various ways starting from the automation of warehouse tasks such as storage and product selection to assigning the relevant last-mile delivery service and more. Cloud-Based Solutions eCommerce as an industry relies on the raw power of the internet for the majority of its services whether it is a customer browsing a website or online listing and paying for it online or a firm tracking its inventory across multiple fulfillment centers and consolidating orders from different online selling platforms in one dashboard so they can be monitored more easily. This is all made possible through cloud computing and internet-based services which are made available to retailers through their marketplaces on the selling front and 3PL companies on the operational front. Geolocation Services Geolocation services are one of the most prominent eCommerce trends that are visible to sellers in the form of tracking inventory and receiving real-time updates across multiple warehouses, and customers in the form of order tracking facilities that keep them posted on every development and update about their order until it reaches them. Geolocation is not only important for retailers to manage their inventory but also to mitigate customer apprehension and increase their confidence by providing more visibility and transparency regarding their purchases. Drones for Delivery Purposes The latest developments in logistics innovations have led to the mainstream adoption of drones to deliver orders, especially to locations with limited accessibility by conventional vehicles. While drones are already being used in developed countries for delivery purposes, they are progressively being adopted in developing markets due to the benefits they offer such as lowering costs, providing faster delivery, not being restrained by geography and much more. Crowdsourced Delivery Methods Crowdsourced delivery is one of the logistics industry trends that is becoming more prominently used. It refers to the leveraging of local courier services by retailers to deliver parcels to customers on a large scale. By consolidating multiple orders together and delivering them one by one, crowdsourced delivery can increase the speed and efficiency of last-mile delivery. This method is already widely used in the food delivery industry and is increasingly being used for eCommerce deliveries as well. Reliance on Data and Metrics eCommerce as an industry relies heavily on numbers and logistics as a process necessitates the use of analytics and data to gauge the efficiency of various operations by analysing costs, performance, customer receptiveness and more. By using data to come to conclusions, firms can make the necessary changes and improvements to whichever processes require it so that the entire logistics process can be streamlined as much as possible. Self-Shipping Vehicles While still in various stages of testing in different parts of the world, self-shipping services through automated vehicles are one of the logistics innovations that should become widely used in the next couple of years. While it would be more difficult to implement in developing countries due to road conditions, hazards, overcrowding and other factors, the technology has gone through multiple successful trial runs in countries like the US and should be ready to deliver products in the not-so-distant future. Conclusion: Take Advantage of Logistics Innovations With WareIQ Logistics is a very important part of eCommerce services as it enables products to be successfully delivered to their required destinations. There are many new logistics innovations and trends that are taking hold of the eCommerce space which are bound to improve the experience of retailers and customers alike by enabling faster, cost-effective and more efficient deliveries to a wider range of locations. If you are an eCommerce retailer that needs assistance with your logistics services, you can take advantage of WareIQ’s offerings. WareIQ has emerged as one of the fastest-growing eCommerce fulfillment companies in the nation. Through our wide utilization of technology to provide various solutions, WareIQ’s services are often more efficient, innovative and cost-effective than the rest. When it comes to eCommerce logistics, WareIQ as an eCommerce logistics company offers multiple services, some of which are listed below: We offer a pan-India network of fulfillment centers, logistics centers and dark storesWe provide intelligent inventory storage based on proximity to areas of high demand and transport facilitiesWe offer ultra-fast same-day and next-day shippingWe provide a choice of more than 20 major shipping carriers and always assign the fastest and cheapest option for every orderOur branded tracking pages can be customized to your liking to provide a highly personalized experience to your customersOur custom WMS can integrate with more than 12 eCommerce platforms and can track and update inventory in real-time across multiple fulfillment centersWe provide reverse logistics services and an RTO Shield to mitigate the damage caused by returns Logistics Innovations: FAQs What is the role of logistics in eCommerce?Logistics is responsible for transporting goods from warehouses or fulfillment centers to their dispatch points and ultimately, to the end consumer. What is the importance of logistics innovations?Logistics innovations help improve logistics operations by making them faster, more efficient and more cost-effective. This not only helps retailers but also their customers. What role will data play in the logistics industry in the future?Logistics will place even higher importance on data and artificial intelligence as it moves further towards automation. A study by Gartner has estimated that AI will be utilised across more than 50% of supply chain technology services by 2023. How can logistics operations be improved?5 ways to improve logistics operations are mentioned below:- Reduce delivery timelines- Streamline operational tasks- Optimise transport facilities to be more cost-effective- Enhance warehouse management capabilities- Use logistics innovations Does WareIQ offer any other services?Yes, WareIQ offers a variety of eCommerce solutions for different requirements such as storage, inventory management, order fulfillment, last-mile delivery, order tracking and much more.

August 25, 2022

What is 3PL Distribution? How Distributed Warehouses & Fulfillment Network Operated by 3PLs Accelerates eCommerce & D2C Growth in 2022?

What is 3PL Distribution? How Distributed Warehouses & Fulfillment Network Operated by 3PLs Accelerates eCommerce & D2C Growth in 2022?

It's not always practical for eCommerce organisations to handle everything internally because there are many operational duties to keep track of. In these situations, brands frequently contract with a 3PL or third party logistics service provider. But choosing the best 3PL for your company can be challenging because there are many factors to consider. For example, eCommerce businesses should constantly assess a 3PL candidate's distribution network or the quantity and locations of the 3PL's warehouses and fulfilment centres. A 3PL's distribution network's scale and breadth are more crucial for an eCommerce company than you realise because they directly impact your company's shipping prices, 2-day delivery options, and future scalability. To position, your business for success, look for a 3PL partner with a distribution network that matches your vision and aids your brand in achieving its goals. In this article, you will learn what 3PL distribution services are, why working with a third party distribution partner with a distributed network of warehouses is essential, and how WareIQ's fulfilment network supports business growth. What is 3PL Distribution Service? Delivery or sales of goods and services to clients from a producer or manufacturer is known as distribution. Expanding distribution network is essential as firms grow into new markets to ensure that goods reach customers promptly and safely. For a seamless operation, adequate coordination between all partners participating in the distribution channel is necessary. Third party distribution or 3PL distribution are the services in eCommerce businesses, such as outsourcing distribution and fulfilment services to a third-party organisation.  3PL provider specialises in logistics and distribution services to assist your business operations.  When examining 3PLs explicitly in the context of distribution, they encompass a wide range of services, including pick and pack, eCommerce fulfillment, shipping centres, processing, labelling and ticketing, warehousing, customised bundling, quality control, and inventory management. As a result, businesses can improve performance and supply chain management and get insight into a complicated industry using a 3PL distribution solution. By partnering with organisations like WareIQ for all your fulfillment and distribution needs, you can anticipate superior distribution services that meet your consumer needs. Alternatively you can choose the contract logistics service option too. Read here now. The Importance of 3PL Distribution Services Any business activity needs a distribution network to be successful. Any industry that wants to provide the most satisfactory service to its consumers must ensure a good relationship with the manufacturers. This cannot be done without effective distribution services. If the system has flaws, deliveries will not be made as planned, which would anger consumers, suppliers, and vendors and cause them to lose faith in the business. Utilizing a 3PL distribution provider can significantly benefit a retail organization. Working with a reliable 3PL and managing your supply chain effectively will give you a competitive edge because your shipping procedure will be faster and more precise. Using a 3PL distribution service allows shippers to avoid overhead costs like leasing or to buy property, investing in equipment, and paying employees. Cost savings are widespread because numerous accounts share infrastructure, resources, and personnel. For merchants, a reliable 3PL distribution service is essential since it enables skilled people to handle the challenging process. Working with a 3PL provider for distribution will help you streamline the entire process and will help you keep ahead of the competition in your sector. In addition, a 3PL can take over the process and make informed decisions at each step because most people in the retail industry are not experts in supply chain logistics. As a result, retail organisations can save money, gain flexibility, and improve their overall operations when they have professional assistance to streamline their supply chain processes. Distribution service firms must maintain a continuous feedback procedure to ensure that all their workers are happy and those necessary adjustments can be made. For some online delivery services, clients won't see the product until after they buy it, relying instead on the offered photographs and descriptions. As a result, distribution services must link them and create trustworthy relationships to be sincere and compelling. To ensure a successful distribution system, consider the following: An effective network of transportation to get the items to all the destinations.A trustworthy tracking system guarantees that the intended recipient receives the right products on time.A suitable packaging method that ensures the integrity of the goods throughout transportation.A readily available storage area where the goods can be kept for simple distribution.A reverse logistics service to guarantee the highest level of client satisfaction. Operational Process Of A Third Party Distribution Service Centre Providing third party distribution services requires carrying out a number of criteria, including: Order Processing The services must have a strategy for adequately delivering orders as soon as they are received from manufacturers or customers. It entails gathering the supplies, packing and loading them, and delivering them on schedule. Packaging and Shipping It's crucial to provide the best packaging possible for any good to ensure that the final consumer receives it in perfect condition. Building consumer trust requires them to deliver flexible pick-up, package, and top-notch transportation services. Care must be taken with each order to foster strong, long-lasting bonds with both customers and producers. Each intended delivery package must have accurate invoices and shipping labels attached. These procedures will assist a business in producing quality results. Customs and Import Services As the company expands internationally, global distribution becomes increasingly essential. A professional and trustworthy distribution involves the efficient management of customs and the associated import/export process, which helps you satisfy all trade regulations and guidelines effectively. This guarantees that your items cross borders without any difficulties. Inventory Management Distribution of goods strongly depends on keeping a good amount of inventory under control. To meet the necessary needs for assuring prompt stock renewal and ideal delivery, this necessitates a perfect site. They will make sure that things are strategically positioned to efficiently disseminate to all the portions of planned locations if they have good, easily accessible storage space. Tracking To ensure that both manufacturers and customers are informed of the delivery schedules for their products, a reliable tracking system must be in place to monitor the status of the delivery and distribution process. Logistics Planning For all orders, selecting the mode of transportation is crucial. Loading and unloading for larger orders should be carefully managed, so they do not cause issues later. They should have all the agreements prepared to secure all the approvals if the delivery is abroad. They must plan an efficient route and the necessary types of transportation for local delivery. Businesses can stay competitive by being flexible in their delivery options and satisfying customer demands. Appropriate Communication Clear communication must be on both ends to guarantee that the right things are dispatched and that customers are informed of the delivery timetables. In addition, distribution service management must notify all parties involved if a shipment is delayed for any unavoidable cause. Reverse Logistics Returns are a crucial component of the distribution cycle for any goods to guarantee customer satisfaction. The distribution process entails getting the commodities to their final destination and returning them to where they came from. It is a critical component for businesses since it directly impacts their operational costs, returns on investment, and customer satisfaction levels. How Distribution Warehouses Network Operated by 3PLs Benefit DTC and eCommerce Growth? Some third party distribution companies run their operations out of a single fulfilment facility. Still, more seasoned 3PLs will have a distributed network of fulfilment centres nationwide or abroad. Partnering with a 3PL distribution operator with a vast distribution and fulfilment network can give eCommerce businesses a significant competitive advantage.  Here are a few advantages that eCommerce companies can gain from collaborating with a 3PL with a significant distribution network. Reduce Overall Cost In contrast to a 3PL distribution centre, you will be charged more significant prices if you approach a distribution centre or warehouse on your terms. Due to their focus on logistics, 3PLs will have a more extensive network than the supply chain department of your business. They will probably be able to provide you with more significant discounts because they probably have more powerful negotiation positions and exclusive connections inside the sector. All of this works to keep your company's overhead expenditures minimum. You can also save money by partnering with a 3PL distribution centre and forgoing infrastructure investments. It will provide you access to transportation, storage, and order monitoring technologies, among other things that would otherwise cost a lot of money. Reach Audiences Worldwide Global shipping may be tricky and time-consuming for DTC firms who want to grow worldwide because you have to consider import rules and customs processes. Due to import duties, taxes, and fees that can drive up shipping costs, turn away customers, and harm your earnings or bottom line, it can also be quite expensive. By enabling you to store merchandise in the nation you're delivering to, 3PLs with international warehouses lessen these obligations. Orders travel a far shorter distance as a result, which expedites delivery and lowers shipping costs. Furthermore, your brand can avoid paying various import charges and customs costs that you would otherwise be required to absorb or pass along to the buyer because your inventory is kept locally and never leaves the nation. Rapid Business Growth  To support business expansion, organisations frequently choose 3PL distribution facilities. A company can quickly expand its fulfilment and distribution reach thanks to the logistical infrastructure a 3PL distribution centre provides. Hiring a 3PL that already has these things in place is easier than devoting your company's time and resources to setting up your distribution centre or warehouse, finding and securing new warehouses and storage facilities, and hiring and training new employees to handle the influx of late shipments. Hopefully, your business will continue to develop, and your 3PL distribution partner will use its network to handle all of your new shipments. The management of all of these services on your own will become difficult if your organisation is currently expanding. A new small business might have been content handling these services themselves. Provide Quick Shipping to Satisfy Consumer Demands Customers now expect lightning-fast shipping for their goods, with more than half of consumers anticipating 2-day delivery, thanks to retail behemoths like Amazon. Smaller DTC businesses can satisfy this expectation thanks to 3PLs with extensive networks of distribution facilities because they optimise physical product distribution. The correct 3PL can keep different amounts of your inventory because they have access to multiple fulfilment centres. This enables the fulfilment centre closest to the final delivery location to process, fill, and ship an order from the moment it is received. This drastically reduces the typical transit distance, which leads to noticeably quicker deliveries that boost customer satisfaction. Improving Customer Satisfaction All the above advantages will undoubtedly enhance your overall order fulfilment process, resulting in the timely delivery of goods to your clients. As we all know, prompt delivery is one of the main factors in customers returning to a business. Consequently, outsourcing your delivery to a 3PL will enhance your customers' experiences, ultimately resulting in higher sales. There may be perceived drawbacks to 3PL, with the main one being the potential loss of some corporate control if your logistics and distribution needs are outsourced. However, you can alleviate these worries by selecting a reliable 3PL distribution and ensuring a proper inventory management system and timely delivery to clients so that you never again have to be concerned about order fulfilment requirements. 6 Factors to Consider When Choosing a 3PL for eCommerce Fulfillment and Distribution Is internal eCommerce fulfilment and distribution preventing your company from expanding? If so, you might consider outsourcing these tasks to a 3PL company. However, choosing which 3PL supplier to work with can be challenging. Therefore, we have created a list of 8 things to consider when selecting a 3PL distribution partner to assist with this task. 3PL Partner Capabilities Because a 3PL supplier is a business partner, their abilities must align with their clients. The 3PL partner must be able to provide the needed services, whether creating bespoke labels or delivering goods within 24 hours. Their technological capabilities are also a part of who they are. Can they integrate with Shopify, WooCommerce, and other clients' eCommerce platforms? Organize drop-shipping with well-known online merchants. This information is crucial to understand, coupled with whether they manage their warehouse and inventory using cutting-edge technologies. Organization Structure and Safety Inefficient warehouse operations cause delays and errors. Can they pick, pack, and ship orders with accuracy and efficiency? The arrangement of their facility will have a direct impact on how dependable they are. A 3PL distribution partner should also adhere to safety regulations to safeguard client goods and warehouse staff. Delays will eventually result from any harm done to merchandise or workers. Before committing, request a physical or virtual tour of the 3PL warehouse to observe how well-kept and organised it is. Consumer Assistance Every business partner will receive the proper attention from a reliable 3PL. For example, someone should be present to answer any inquiries potential new clients may have. In addition, clients rely on their 3PL distribution partner to swiftly identify and address any issues that may arise and establish a procedure to ensure they don't recur. Scalability Current sales volumes and whether the 3PL can handle them are frequently discussed when organisations think about outsourcing e-commerce fulfilment and distribution. When selecting a service, future sales volume is equally important. If the customer starts to grow or experiences peak seasons, the 3PL distribution partner needs to be ready to handle a heavier workload. Customization The 3PL must be able to accommodate any unique labels or packaging requirements that a company may have. A 3PL serves as an extension of a firm and helps it retain its reputation among clients. The ideal 3PL distribution partner will offer their clients the same level of dependability and service that their clients would. Location Costs, efficiency, and delivery time are significantly influenced by a 3PL distribution partner's location concerning a potential client's consumer base. By strategically working with a 3PL in a relevant area, final mile expenses can be reduced. If the 3PL is close to essential highways and shipping hubs, that can also be beneficial. Conclusion Any business can succeed or fail to depend on using 3PL distribution services. An effective distribution system suggests that the firm has a better chance to boost sales and beat out the competition. In today's fiercely competitive market, the business that can strategically penetrate the market with its goods sooner and farther than its rivals will be able to weather market fluctuations and maintain a competitive advantage. It is crucial for any business or service because no amount of clever pricing or product promotions will help if they are not distributed effectively and on time. The 3PL distribution partner offers a complete collection of distribution services, making it the ideal alternative for freight delivery services. These features include dock drop and pick-up facilities, freight redirection service, separating service, and sort service. In addition, experts collaborate carefully with clients to update their whole supply network through customised distribution strategies, trustworthy storage, and the best product transportation from any place in a secured, monitored, and timely manner that will always put you one step ahead of competition. WareIQ As Your Fulfilment and 3PL Distribution Partner WareIQ makes it easier to efficiently distribute your goods across different locations, save shipping costs, and achieve 2-day delivery thanks to the network of fulfilment centres. With the help of WareIQ's nationwide fulfilment network, both B2B and B2C firms can quickly and affordably expand their operations across the country. With our analytics, retailers can determine the best inventory mix for meeting customer demand while preventing stockouts, backorders, and deadstock. WareIQ, driven by top-tier fulfilment technology, also offers complete visibility into business activities across the distribution network. The skilled experts at WareIQ will handle order processing, fulfilment, and shipping for you. Merchants may monitor real-time inventory levels, trace orders through the supply chain, manage warehouse operations, and more from a single dashboard. WareIQ also helps you to monitor crucial parameters at each site you use, such as inventory turnover, order accuracy, time in transit, and on-time percentage, to improve your 3PL experience further. Using this information, you may pinpoint areas for enhancement and enhance supply chain management for achievement at any place you employ. [signup] Frequently Asked Questions What is 3PL distribution and warehousing?Third Party Logistics, or 3PL, is a service the business outsources for its warehousing and distribution requirements. Your supply chain will be more responsive and cost-effective with 3PL, allowing your company to concentrate on its core operations. All of these services are provided under one roof by 3PL as a single package. What services does a 3PL distribution partner typically provide?3PLs provide receiving, storage, packaging, and shipping services among their logistics solutions. As value-added services, several 3PL providers also offer additional logistical services. These encompass sourcing, kitting and assembly, postponed packing, and inventory management. Does WareIQ provide a third party distribution or a fulfilment centre?In addition to serving as product storage facilities, WareIQ's distribution or fulfillment warehouses act as efficient order picking, packing, and shipping hubs. Advanced tech, scanning equipments, and computer systems in fulfilment centres can track & dispatch millions of products daily.

August 25, 2022

eCommerce Pricing Strategy 101: Top 10 eCommerce Pricing Models to Increase Sales and Boost Profitability in 2022

eCommerce Pricing Strategy 101: Top 10 eCommerce Pricing Models to Increase Sales and Boost Profitability in 2022

Setting the proper price for your products is a balancing act and it can be a challenging one at that. Deciding on an eCommerce pricing strategy is a crucial component of your overall business strategy. You will lose business if you charge too much, but the reverse is also true. So how do we decide which tactic to employ?  There are numerous approaches to shortlisting an eCommerce pricing model and which method is ideal for your company relies on many variables. No matter how much experience you have, finding the perfect prices for specific products and offerings will require time and experimentation. Understanding the various eCommerce pricing models that the majority of businesses employ as well as the ramifications of some tried-and-true pricing schemes is therefore helpful. In this article, we'll examine 10 of the best price strategies for online stores as well as the importance and factors that can impact your eCommerce pricing strategy in 2022. What is an eCommerce Pricing Strategy? An online retailer's or merchant's method for choosing an eCommerce pricing strategy that takes into account manufacturing costs and revenue targets, such as average order value (AOV) and lifetime customer value, is known as a pricing strategy. A pricing strategy is not a discounting strategy, though you can absolutely use discounting strategies as part of your overall price strategy. Calculating the value of your finished goods, however, is more difficult than you may imagine. If the price is either too high or too low, you risk permanently losing a potential consumer. For this reason, businesses employ eCommerce pricing models. These techniques are used to set prices after thorough consideration and research. Setting prices that will increase eCommerce sales while fending off competition is the main goal. Numerous considerations will determine the eCommerce pricing strategy you should choose. [contactus_gynoveda] Importance of Choosing an eCommerce Pricing Model Consumers Can be Lost to Competitors Consumers may now examine and compare the pricing of the same goods across several retailers using specialized apps. So certainly, it's more difficult than ever to choose the correct pricing for your goods. Helps in Identifying the Right Product Pricing You won't be able to sustain your business over the long term if the price is too low. However, you'll also lose a lot of people who can't afford your brand if the pricing is too expensive. Choosing the right eCommerce pricing strategy is extremely important to achieve the sales objectives you desire. Assists in Business Growth and Expansion Establish long-term goals for your company and utilize them as the basis for all decision-making before deciding on a price plan. You may scale your firm and boost revenue in the future by adhering to those goals. Helps Businesses Adapt to Various Circumstances Even if you have the ideal price strategy for your online store, be prepared to change it occasionally. In a world that is constantly evolving, you should never limit yourself as a business owner to a single plan. Factors to Consider When Creating an eCommerce Pricing Strategy Some people believe that the most crucial factor to consider when determining prices for a product is how much the competition is charging. This is not completely accurate. There are additional aspects to take into account, even though competitors' prices can be instructive. Some of them are listed below: Define Your Objectives As was previously said, a key component of a pricing strategy is researching prices from rival businesses. You may be guided by this so you can set objectives and boundaries for your own business. It is important to understand how much you want to sell, which products are more profitable than others, and how you can maintain profit margins while also ensuring customer satisfaction. Know Your Customers Customers are the most important consideration when setting a product's price. A research-based buyer persona, which is a profile of your ideal consumer and the price range they will accept, is what you should aim to create. Speaking with your current customers is one technique to create a buyer persona. For instance, if you have a call center or team that interacts with customers, encourage them to bring up pricing in conversation. You can also utilize the Van Westendorp price sensitivity meter, a quick questionnaire that can assist you in determining the eCommerce pricing model for a product in order to optimize potential sales. Consider Hiring a Pricing Analyst Identifying the appropriate eCommerce pricing strategy for your company is very important and if you can’t get the results you want, consider consulting with a pricing analyst. The amount spent can be offset by the increased profits involved in getting your pricing model right. For instance, you shouldn't settle for becoming merely another company that sells goods that are commonly sold in the market.  Identify the Unique Selling Point of Your Brand Find out what you have to offer that no one else does and consider it as a further element that affects your pricing. Contrary to popular belief, having a distinctive value proposition is beneficial for more than just branding and can justify you charging more than your competitors for similar products if the customers are able to perceive the additional benefits. 10 Best eCommerce Pricing Models and Examples to Increase Profits for Your Online Store in 2022 Depending on your objectives, an eCommerce pricing strategy can assist you in determining what pricing would yield the maximum rates of client acquisition, customer retention, sales, profits, or conversions. There are many different pricing methods, but these 10 are the ones that rising eCommerce businesses employ the most: Competitive Pricing 74% of consumers, according to Forrester data from 2016, use search engines to look up products and compare offerings from other retailers and businesses. Consumers viewed many websites before entering their credit card information as early as 2012 when internet shopping was still a tiny portion of what it is today. Even though these numbers are ten years old, they are still relevant. Consumers today have access to even more resources for comparison shopping, such as applications and comparison websites. The tactic of competitive pricing involves establishing a price depending on what your rivals charge in order to account for this pattern in consumer behaviour. Although it's straightforward and low-risk, it doesn't consider how much your buyers think your products are worth. Put simply, by setting your prices for your goods too low in a "race to the bottom," you can be losing out on sales and lowering your profit margins. Examples of Competitive Pricing One factor in Fashion Nova's rapid ascent within the eCommerce fashion sector was its use of influencer marketing. The additional cause was its aggressive pricing policy. With an estimated 95% of its products retailing for less than $50, customers are encouraged to purchase items at full price. Even the more expensive goods are affordable; a formal outfit costs only $75. In fact, the similarity to rival stores like Forever 21 is the whole objective. Because affordability is a built-in feature, more buyers are able to buy the products. Value-Based Pricing Value-based pricing, the favoured eCommerce pricing strategy employed by many pricing analysts, enables you to determine a price based on how much consumers think your products are worth. It often yields bigger mark-ups and is more profitable than competitive pricing and cost-plus pricing, making it the best choice for scaling organizations that are considering long-term growth. Value-based pricing is effective for businesses that have a differentiating trait, like sustainability, ingrained in their very being. According to the 2021 Global Sustainability Study, more than one-third of people (34%) are willing to pay more for sustainable goods or services and would tolerate an average price increase of 25%. Additionally, firms that enjoy a devoted following, such as those who sell art, collectables, luxury items, or status symbols, benefit greatly from this pricing strategy. However, because it necessitates thorough market research and analysis, it is more challenging to determine a price using this approach. Additionally, even if your brand is well-known, you cannot rely solely on your success when it comes to value-based pricing. You May Like: Sell Through Rate in eCommerce Examples of Value-Based Pricing Chanel's 2021 Advent Calendar serves as an illustration. After it was discovered that the US$825 “holiday swag” hamper was actually filled with cheap stickers and gifts with purchase products, the luxury fashion firm was attacked on social media. All of the products' combined estimated regular retail value came to roughly US$350. Value-based pricing enabled Chanel to have a high-profit margin, but the company was obliged to issue an apology, which hurt its brand. Price Skimming Price skimming might be the best eCommerce pricing strategy if you're marketing a truly unique or revolutionary product. It entails setting a high price and decreasing it as more rivals appear and start selling comparable products. This enables businesses to generate revenue while there is little competition and then decrease prices to stay competitive later. Tech giants most typically utilize price skimming when they launch a new product and assume that early users will be loyal. This is key, as price skimming isn’t successful unless you’re confident your customers will see the forthcoming product as high-quality, exclusive, and worth shelling out for. Examples of Price Skimming  Apple is likely the most well-known user of the price skimming tactic, which is frequently adopted by tech businesses. It focuses on providing a select few high-end products while producing a halo effect that makes clients hanker after other goods. Then, once the early adopters have the products and rivals start to appear, prices start to decline. For instance, a 64GB edition of the original iPad, which was a unique device at the time, cost $699 when it debuted in 2010. That amounts to around $850 after inflation. But ten years later, a wide variety of manufacturers are flooding the market with tablets. And now, you can get a brand new 64GB iPad for just $329. Penetration Pricing Penetration pricing, which is essentially the opposite of price skimming, performs best when a brand enters a market that is already highly competitive which involves initially setting its prices modestly and increasing them from there. In order to attract new clients and raise brand awareness, this is another situation where discount codes and marketing techniques can be really useful. The risk of penetration pricing is that it might harm your brand's reputation or make customers think less highly of your goods or that they are of inferior quality. Suggested Read: How to Re-Engage Online Customers Through a Branded Tracking Page in 10 Ways? Examples of Penetration Pricing Blockbuster still had a monopoly on the market when Netflix first came out in the late 1990s. Although it was the go-to location for Friday date-night movie selection, it had significant downsides, including expensive rental costs. A three-day rental costs $4.99 and the price increases if it is returned after its due date. Enter Netflix. They did away with late penalties and provided affordable prices, such as four movies for less than $16 per month, to gain market share. The company was able to boost its prices to increase profit margins once consumers were comfortable with the Netflix brand and the competition had been completely eliminated. Bundle Pricing Product bundle pricing refers to the practice of retailers selling many products at a single price. This typically occurs in a variety of ways with upsells, cross-sells and BOGO deals being some of the more prevalent forms of bundling. Bundle pricing can boost sales volumes but if done incorrectly, it also runs the danger of hurting profitability. Examples of Bundle Pricing 2019 saw the implementation of bundle pricing by Roma Designer Jewelry with the intention of raising its AOV. A pop-up window offered customers the option to "Bundle and Save" when they placed an item in their shopping basket, along with a suggested item to pair it with. With the help of cross-selling widgets, the business observed a boost in AOV of over 21%, with one out of every five customers purchasing a recommended item. Psychological Pricing  Psychological pricing techniques, also known as charm pricing, are the reason why retailers are more inclined to sell an item at $19.99 than $20. Numerous studies have demonstrated that pricing ending with odd numbers - and particularly those that end with the number "9" - tend to have noticeably greater conversion rates. This strategy dates back to the 1880s. William Poundstone, the author of Priceless: The Myth of Fair Value (and How to Take Advantage of It), claims that charm prices, when contrasted to rounded values, increase sales on average by 24%. The most common psychological pricing tactic is to lower prices by one cent, although other strategies are also included in this category, such as providing installment payments or employing anchor pricing (where the old price is removed and posted next to the new price) to boost sales. There are some tried-and-true psychological pricing techniques in use, but most retailers use A/B testing to identify which are the most successful. Examples of Psychological Pricing Charm pricing is prevalent on almost all eCommerce websites, so you won't have to look very far to find examples of it. Death Wish Coffee uses the number nine to describe the price of its bean bags: $19.99 for one pound. They also use anchor pricing, which places the price for one pound ($19.99) next to the prices for two pounds ($37.99) and five pounds ($79.99), as another psychological pricing strategy. It doesn't take a math genius to understand that purchasing in bulk results in significant savings, raising AOV. Cost-Plus Pricing Cost-plus pricing also referred to as markup pricing, generates income by adding a fixed margin of percentage to the product cost. You just need to gather the overhead costs such as labour, supplies, and infrastructure and add a profit margin anywhere between 50% to 100%. It is one of the most-used eCommerce pricing models, especially among startups and smaller companies as it is easy to calculate and transparent. However, some companies consider this strategy to be so simple that they don’t require an accountant which is a wrong assumption that leaves room for errors and can lead to huge economic losses for the company. Examples of Cost-Plus Pricing Retail-oriented companies such as supermarkets, clothing, and departmental stores generally use cost-plus pricing due to the fact that there is variation in the items being sold and different markup percentages can be applied to each product. Suggested Read: What is Retail Distribution Anchor Pricing Anchor pricing enables customers to check how much money they would save if they bought a discounted product. The original price is showcased along with the discounted one. You can also keep your products with a similar one that has a higher asking price to show customers that they are able to save money and get a good deal by choosing the less-expensive option. You need to establish a balance between offering a good deal and preventing customers from being skeptical about being offered a lower-quality product. Examples of Anchor Pricing If you are browsing Target and want to buy laundry detergent, you can observe that Target’s own making is around 30% cheaper than other major companies such as Tide. Because they are stored next to each other and customers can see how much they save if they opt for the Target option, they end up purchasing it. Premium Pricing This eCommerce pricing strategy is primarily utilized for high-end luxury and expensive goods. Its objective is to reflect the quality and image that is attached to the brand so that customers will instantly recognize that they cannot expect a discount or to find a better-value alternative elsewhere. If your commodities are in the range of extravagance, premium pricing can be very favourable because it tends to provide higher profit margins. It also sets your brand apart from potential customers. The largest drawback of premium pricing is that both your target customer base and your product options are quite limited. According to Statista, most people are only willing to pay high-end prices for clothing, technology, and accessories. Examples of Premium Pricing A well-known example of premium pricing is Apple, which often prices its products well above its competitors but is aware that customers will still buy them because they want to be associated with the brand name that isn’t found elsewhere. Loss-Leader Pricing This eCommerce pricing model comprises bundling or promoting a discounted item with additional commodities. This advances the average order value which makes it a very profitable eCommerce pricing strategy. Loss-leader pricing is a good way of encouraging customers to buy more products. Providing bundles or offering accessories can also help you recapture profits from a period of earlier loss or sell inventory that has been in storage for long periods of time. However, it will only work in the long term if you are able to grab your customers’ attention with other items that are not part of any bundle. Examples of Loss-Leader Pricing Large companies like Amazon and Walmart have used loss-leader pricing to expand their operations. Amazon is the most dominant eCommerce company in the world and they also happen to use loss-leader pricing to sell additional products.  Suggested Read: How to Choose the Best Amazon Pricing Strategy to Get Ahead of the Competition in 2022 Conclusion The nature of your business and your objectives will always play a significant role in determining the ideal eCommerce pricing strategy for your business. You must keep in mind that prices might change at any time so therefore, you must regularly review your eCommerce pricing model. It's fairly uncommon for you to be required to use many pricing methods at once. Analyze the market and make sure your customers are getting value from you. Since they are intelligent, your pricing plan must match their requirements. If you need assistance with fulfilling eCommerce orders once you have chosen a pricing strategy, WareIQ can help. WareIQ is one of India’s fastest-growing eCommerce fulfillment companies. We have facilities such as a nationwide network of fulfillment centers, a custom WMS that can track and update inventory in real-time, integration with more than 12 eCommerce selling platforms to consolidate all your order data in one place, ultra-fast shipping through a choice of more than 20 shipping aggregators and much more. eCommerce Pricing Strategy: FAQS How do you price an eCommerce product?To set your first price, add up all of the costs involved in bringing your product to market, set your profit margin on top of those expenses, and there you have it. If it seems too simple to be effective, you're half right—but here's how it works. Pricing isn't a decision you only get to make once. Which pricing method is most advantageous and successful?Perhaps the most significant pricing tactic of all is value pricing. This considers how valuable, important and beneficial your customers consider your goods or services to be. What makes eCommerce pricing crucial?If you price your goods too expensive, you run the danger of losing sales and cart abandonment. However, if you underprice your goods, you risk lowering your profit margin. Finding the right balance will help you generate more sales and keep your customers happy. How can a pricing strategy influence a company's success?Your pricing strategy has an impact on your profit margin per unit sold; if you don't lose sales, higher prices will result in a bigger profit per item. On the other hand, higher pricing that results in lower sales volumes might reduce or even eliminate your profits because your overhead costs per unit rise as you sell fewer units.

August 25, 2022

12 Most Common eCommerce Customer Pain Points and How to Solve Them in 2022

12 Most Common eCommerce Customer Pain Points and How to Solve Them in 2022

Online sales are soaring to unprecedented heights. It will be challenging for offline stores to compete as sales are predicted to only rise over the next five years. The numbers are encouraging, but many questions still need to be answered. Although most consumers are still apprehensive about online purchasing since their problems aren't addressed, customers have overwhelmingly welcomed it with open arms. There can be nine good reasons to place an order on your eCommerce platform, but a single bad reason is enough to drive the customer away. Even something that might seem trivial can greatly impact deciding if the customer wants to place orders on your platform. Only about 30% of the potential customers complete the same. Why is it so?The answer is simple- you fail to deliver what you promise, or your competitor offers a better service and don’t meet the customer's expectations. There are two broad ways to tackle this- Enhance the user experience on your website. Ideally, it should be as seamless and optimized as possible.Enhance the overall customer service delivered beyond your website. With changing consumer trends, fast-tracked digital adoption, and eCommerce growth due to the COVID-19 pandemic, customer expectations have rapidly increased. It becomes quintessential to improvise subtle aspects of your website and service to beat the competition. We have identified several frequent eCommerce pain points that easily slide through the cracks and become red flags for organizations worldwide. Read further as we discuss customer pain points in eCommerce in more detail. What are Customer Pain Points in eCommerce? Any difficulty a potential customer has that prevents them from making a purchase is referred to as customer pain points in eCommerce. For instance, if a client wants to make a purchase but their experience has not lived up to expectations of what their shopping trip should look like, they may have a negative impression of the company from which they purchased their order form. Pain points are various but they all come down to the same idea. In essence, the friction created by the user experience outweighs the benefits of making the transaction. It could be a payment pain point, a support pain point, or a design pain point. Since the underlying causes of this suffering might vary greatly depending on the individual client, you must try your best to address potential eCommerce pain points. Most Silicon Valley entrepreneurs and eCommerce experts prioritize product pricing and innovation above everything else. The CEO of Alibaba.com, Jack Ma, has a very different viewpoint. I'm not a tech guy, he says. I view technology through the eyes of my clients, regular people. Businesses like Alibaba, which have sought to address customer pain points in eCommerce, have prospered, while the others continue to rely solely on luck. [contactus_gynoveda] How can eCommerce Pain Points be Identified? Simply putting oneself in the customer's shoes is the best method to identify potential eCommerce pain points. As a starting point, consider whether your online business offers enough information, whether the purchase procedure is simple and quick, and how accessible your customer care is. The points you have encountered can then be compared to your clients' priorities via polls and surveys. 12 Frequent and Most Common Customer Pain Points in eCommerce and How to Solve Them in 2022 Although there are undoubtedly a vast number of eCommerce pain points that your consumers may be experiencing, these typical problems mentioned below do have a tendency to recur frequently. Resolving these issues can help you distinguish yourself as a dependable, trustworthy brand that goes above and beyond the competition and ensures that your clients have a positive image of your company. Let us take a look: User Interface of an Online Store One of the most significant eCommerce pain points is choosing the correct online store design. Every prospective customer continually evaluates your website's overall aesthetic and usability, and there is very little room for error. Online customers form an initial assessment of your website in roughly 0.05 seconds. They decide in these few milliseconds whether they wish to stay or go. By ensuring that your online store is presentable, matches your company’s image, and is fully featured, you can provide your clients with the most incredible level of convenience. Online consumers can navigate your website easily and without confusion if your online store's user interface is designed properly. The Solution Make sure your online store has all the features you need for easy navigation and a seamless buying experienceProvide clients with sensible search criteria to assist them in locating what they're looking forAs forcing customers to register before making a purchase on your online store can be discouraging, offer a guest login option for checkoutCreate a seamless, speedy, and secure checkout procedure without any obstacles or diversionsGive your consumers a variety of payment options, such as debit cards, credit cards, UPI, digital wallets, and others, to make it convenient for them to use their preferred payment method. Hidden Shipping Costs & Delivery Charges Online shoppers dislike hidden or costly delivery rates because they are unpleasant surprises. The customer's buying experience may be ruined and their cart may be abandoned if they discover there is a delivery fee or a large shipping fee on the checkout page. You must make sure that your shipping charges are visible to customers before they reach the checkout page so that they know the costs associated with their order at this early stage of the buying process. Customers prefer to know the total cost of the product right away. Any additional costs popping up during checkout can be an unpleasant experience. It can suddenly feel like too much or out of their budget. Conversion becomes difficult and the customer would be prompted to explore other options to try to get a cheaper deal. Additionally, you must provide all forms of free shipping to your clients. Customers typically anticipate free shipping or free shipping with a minimum purchase value. In order to do that, you must come up with a plan to both pay for and lower shipping costs The Solution To give the impression of free shipment, including the cost of shipping in the product priceIncrease the average order value (AOV) by providing product bundles or setting minimum spend criteriaImplement loyalty programs and subscriptions, increase customer lifetime value (CLTV) and encourage more purchasesDivide your inventory among various fulfillment centers across the nation so that you can lower fulfillment expenses by keeping your products nearer to your clients Insufficient Product Information Customers find it annoying when product information is of poor quality or inadequate. Customers may leave your product page due to being confused or not knowing what they will buy. Make sure your product page has everything you need to draw in online shoppers and encourage purchases. Additionally, knowledge about your goods can foster credibility and develop trust. The Solution You must include information on why and how your product will benefit your clients if they are on your product pageIn order for your customers to understand exactly what they are purchasing, you must first give them access to high-resolution photos of all of your product profilesYou should write detailed descriptions of your items to explain them to customers so they are aware of their main characteristics and advantagesYou cannot let your customers be uncertain about whether your products would fit them if you sell clothing or shoes. To avoid any confusion throughout their buying experience, you must include a size chartThe most significant part is that you should add a section for customer reviews to the product listing so that your clients can read the endorsements as social proof Frequent Stockouts of Major Items Both online retailers and potential customers are quite concerned about product stockouts. Going out of stock frequently for high-demand products is a huge red flag for the business. If customers don’t get the products they want and when they want it, they will simply lose their trust and loyalty in your services. Poor inventory managed can also lead to misplaced orders, delayed deliveries, and poor tracking- all of which can directly affect your sales and have a long term impact on your business. By maintaining regular inventory replenishment, you can ensure you never run out of supplies. Common out-of-stock occurrences might damage your brand's reputation and cause clients to turn to your rivals. With effective inventory management, you can ensure that you never run out of goods and always have a minimum amount of stock available for shipping, preventing you from missing out on possible sales. For that, you must keep your inventory levels at their ideal levels and replenish them when needed. Additionally, it is crucial to anticipate order volume or surges ahead of time and maintain the necessary inventory levels throughout holiday seasons or flash sales. The Solution Keep a minimal amount of inventory on hand at all times using the reorder point method and replenish it when it runs lowYou can replenish your stock at predetermined intervals using the periodic approach You can regularly replenish your stock in more diminutive amounts using the top-off methodForecast demand based on a study of your sales dataAll these issues can be tackled with the smart inventory management that WareIQ provides, called InventoryLogIQ. Once you plug in WareIQ into your supply chain, you can generate insight on inventory placements by locations to offer fast shipping. WareIQ will then take care of optimally shipping the inventory to the customers. It can also recommend inventory placement across its decentralised network based on supply and demand trends ensuring that the stock is available where it should be. Delivery of Damaged Products Due to Untrained On-Ground Personnel Handling Product Shipping Your customer has placed the order, and you have taken care of all the logistics required smoothly and shipped it successfully. What can go wrong now? A lot of things in the last-mile delivery, puts the product in your customer’s hands- the ultimate end goal.We have seen in a previous article how WareIQ can help you deal with these challenges. One of the significant issues you can face is the on-ground personnel who don’t handle the packages well and make mistakes with the delivery. A lot of the last-mile challenges due to poor handling can be overcome with intelligent, customized solutions that WareIQ provides. The Solution Customers expect to get their package delivered without hitches and experience smooth unboxing. Branded packaging helps. It also makes it easy for delivery personnel to handle it. Amazon is an excellent example in this context, and WareIQ can provide the same level of experience with its predefined packing guidelines. Sellers can also avail of discounted rates from the supplier network with branded packaging options. With a robust tracking system in place, things get easy to monitor. Unprofessional Customer Support The level of customer service provided is directly reflected in the online reviews and word of mouth recommendations. In many cases, mistakes by a 3PL provider or some external agent in the supply chain can affect the consumer-facing brand value. For example, a delayed delivery by your logistics provider brings a negative review to your brand. The reputation you hold among your customers is influenced by how you deal with customer complaints or assist them online and the offline ecosystem you work with. What’s worse than a delayed delivery is not addressing it on time and being accountable by giving personalised feedback to the customer. It is unacceptable to lose a consumer if they have a problem with your brand, customer feedback is essential. Such circumstances might be used to demonstrate that you are willing to help your clients in their time of need. Customers are thrilled when a firm makes sure things are fixed when there are problems with their product or service. To avoid confusion, you can offer your customers real-time assistance and ensure they are well informed about every step of the purchasing process. The Solution Offer devoted client supportUtilize chatbots for live customer service. Possibly the most successful customer service option is live chat assistance. Customers can obtain the same one-on-one assistance through live chat that they do through phone conversations.By providing an expected order delivery date, you can manage customer expectations accordinglyKeep clients informed by sending them messages and emails with order updatesIf you outsource eCommerce fulfillment to WareIQ, many things become easy to manage. Firstly, you need not worry about the delivery and how the offline staff handles shipments. You will also receive a branded tracking page to take timely action. RTOs/NDRs are also efficiently handled by WareIQ without any delays. It enables faster returns processing with quicker and more efficient returns approval, pickup and cash recovery cycle. Low Order Accuracy Rates Customers have little to no tolerance for faults while placing online orders. For instance, if a customer who ordered a white t-shirt received a red one in place of it, it disrupts the entire purchasing experience, damages the reputation of your business, prompts returns, and you run the risk of losing the consumer. Orders must be fulfilled accurately and within the mentioned time frame to create customer satisfaction. The Solution You can increase client retention and create consumer trust by ensuring orders are accurate.Because human beings are more prone to mistakes, typical warehouse processes can be automated using barcode scanners, conveyor belts, intelligent robots, and other devices. This can aid in improving the effectiveness of order processingBy using barcode readers, creating detailed picking lists, and utilizing warehouse slotting, you can decrease picking errors by storing inventory by type, size, weight, location, etc.You can carry out quality checks while processing orders and apply the appropriate shipping labels to products to prevent the shipment of incorrect items or damaged goods to consumersYou can provide rewards for accuracy to your workers in order to increase motivation and decrease errors Expensive Return Policies Customers want both a free return policy and a simple return process; otherwise, you risk losing them. In order to give your consumers a hassle-free experience, you should optimize the entire returns procedure so that all of your customers' concerns are addressed. To do that, you must draft a perfect returns policy that includes all the provisions that make your and the customer’s life easier. The Solution Pre-determine the return period, such as 30 daysOutline the intended state of returned goods, including tagsMention the documentation needed for refunds, such as an invoiceOffer specific payment methods, such as UPI and debit cardsSpecify extra costs, if any Lack of Personalization 36% of customers feel that eCommerce brands should provide a more personalized shopping experience. A personalized shopping experience entails a store tailoring its products and services to each customer. This shows consumers that the brand cares about them and their opinions. It also enables a speedy, smooth, and hassle-free experience. Because of this, it can also increase sales. The Solution Create dynamic and visually appealing content Run promotional campaigns targeting specific customer audiencesPersonalize product recommendations based on past customer behaviour and user preferences Absence of Product Filtering One of eCommerce's most prominent customer pain points is the absence of product filtering and sorting. It refers to when your customers are able to browse through your listings and find the items they’re looking for without any difficulty. They can use dropdown menus that allow them to filter basic fields such as style, size, and price.  The Solution Consider giving customers multiple viewing and sorting optionsMake sure to add category-specific optionsIf you don’t yet have a search bar, it’s time to add one that lets customers enter product numbers, keywords, and brand names. Poor Checkout Process Checkout is usually the last step during eCommerce's customer conversion journey. It is the page where customers have added products to the cart and are only required to click the button to make the payment. However, a slow-moving and a bad checkout experience on your website can drive customers away from making that final payment to purchase the product. This can be due to the availability of lesser payment options, the slow loading speed of the page, no visibility of delivery timelines or insecure or untrustworthy payment gateway. The Solution Create a checkout page that's user-friendly, secure and has all the relevant information that a customer might seek while making the final paymentEnsure that you have multiple modes of payment options listed on your checkout pageDisplay delivery timelines that can influence customer decisions. WareIQ provides prime like shipping badges to display transparent delivery timelines on the product and the checkout page per pin codes entered by customers.Don't ask for too many details at the checkout page Security and Privacy Cybersecurity threats aren’t going away in a hurry, and customers are constantly aware that privacy breaches constantly happen. If you can prove to prospective customers that your website is secure to use and that their data and privacy is safe, their trust in your company will grow. Because eCommerce requires so much sensitive and essential information to be disclosed between companies and their customers, extra care needs to be taken to protect this sensitive data. The Solution Use trust seals and security certificates to increase the security of your website. A trust seal shows customers that your store is legitimate, while security certificates highlight that you’re using a secure connectionUse encryption for messaging apps and emails Draft up a privacy policy and display it on your website.  Conclusion: How Can WareIQ Help Tackle eCommerce Customer Pain Points in 2022? Establishing what customer pain points exist for your online store and how to remedy them should be the first step if you're willing to scale up your online business venture. Having said that, it is critical to remember that customer pain points in eCommerce require ongoing attention. To make sure every component of the client experience is as simple and user-friendly as possible, you should routinely monitor your website and brand. You'll have more content customers and fewer cart abandonments in this manner. Addressing the eCommerce pain points where a third party is the cause of them can be difficult. If there is some issue with your online website, you can probably seek some optimization with your in house developer team or your software vendor. In case of offline issues in the supply chain like we have seen, things get tricky with many variables involved. Partnering with someone trusted and efficient like WareIQ, which has the technology and infrastructure to deal with such issues at scale can immensely help mitigate the same. WareIQ is an eCommerce fulfillment company that provides a wide range of services that will enable you to remove almost all customer pain points in eCommerce by giving you access to a vast amount of resources and technology. Some ways that we can do this are by: Providing ultra-fast delivery through a choice of more than 20 shipping aggregators that always assigns the quickest and cheapest option for every order. Sellers can go by default “Intelligent Mode” or easily configure their preferences.Offering a custom WMS that can integrate with multiple eCommerce selling platforms and update inventory across multiple fulfillment centers in real-timeGiving you access to a nationwide network of fulfillment centers and dark stores to enable you to store inventory closer to your customersOffering branded tracking pages that give your customers all the information they need in a highly customizable way eCommerce Pain Points: FAQS What is a method that can help consumers feel more satisfied?Eliminate the number of stages in the checkout process and use intelligent agent routing for customer care to reduce redundancy and friction in your purchasing process. Why is it important to take care of eCommerce pain points?Pain points are areas that can impact a customer’s perception of your business so it is best to tackle them to prevent any negative impacts from occurring. What are some prominent eCommerce pain points?A few eCommerce pain points are:- Basic UI/UX of online store- Hidden and expensive shipping costs- Insufficient product information- Frequent 'out of stock- Poor customer support

August 24, 2022

What is a 3PL? Definition, Types, Benefits, Features and Services Provided By Third Party Logistics Provider in 2022

What is a 3PL? Definition, Types, Benefits, Features and Services Provided By Third Party Logistics Provider in 2022

As an eCommerce company grows its client base and enters fresh markets, in-house shipping and fulfilment cannot handle the rising order quantities. When fulfilling consumer expectations and requests, a business must eventually determine whether to outsource its fulfillment operations. The idea of third party logistics service providers, who can keep your inventory for you, is introduced here. Your products will be chosen, packaged, and shipped. Between your production processes and your customers, 3PL distribution is a crucial link. As a result, your business will expand, and your clients will be delighted when your order fulfilment procedures are successful. To say that excellent fulfillment is essential for successful eCommerce businesses is not an exaggeration. The third party logistics market was valued at $1,027.71 billion globally in 2019 and is anticipated to grow at a CAGR of 7.1% from 2020 to 2027 to reach $1,789.94 billion. It's crucial to comprehend what third party logistics (3PL) is before you begin dealing with one.  This article will provide all the information you need to assess whether 3PLs are a good fit for your business. What is 3PL? Third party logistics, also known as 3PL, is a service that third party couriers and logistics software providers offer to eCommerce retailers to assist with shipping and order delivery. Order acquisition, storage, warehousing, stock management, labelling, picking and packaging, and delivery to the customer are all handled by third party logistics. Online businesses choose to delegate the obligation of shipping and order fulfilment to third party logistics providers by choosing to partner with them. According to research, working with a 3PL service provider enables eCommerce organizations to expand far more quickly. Because of their benefits, most eCommerce businesses are outsourcing shipping and logistics to third party logistics firms. As an online company expands and receives a greater volume of orders each month, it searches for a suitable third party logistics provider to offer its consumers seamless and simplified shipping and delivery experience. When a consumer puts an order, a third party logistics provider can deliver the item after managing supplies, replenishing them as needed, and storing them in its warehouses. In addition, a 3PL offers eCommerce retailers custom packaging, picking, kitting, bundling, customs clearing, etc., and these shipping services. Fundamentals of Third Party Logistics For their clients, third party logistics services handle warehousing, inbound and outgoing transportation. Most third party logistics businesses offer their clients access to their own or rent warehouse space. They typically don't have their fleet of trucks and work with other carriers to carry and transport freight. When you use the term "third party," you outsource order fulfilment. The warehouse is not your property. Instead, you lease shelf space in a big warehouse where many different companies' products are kept. Employees at the warehouse receive your products and add them to the inventory. To satisfy orders, they choose things from shelves and pack them safely for transportation. To deliver orders to your clients, third party logistics collaborates with a number of carriers. Third party logistics warehouses are designed to be as simple and efficient as possible. They can handle the increased volume as your company expands, allowing you to increase your capacity without adding more people. As a result, a third party logistics partner can help you find ways to cut down on delivery times and shipping expenses. In addition, you gain expertise and concentration when you outsource your eCommerce fulfilment to a 3PL business. Types Of 3PL Service Providers Although most third party logistics provide a range of services, not all of them, and some have areas of expertise. One of these functional domains is where most 3Pl service providers concentrate: Transportation Inventory shipments between manufacturers and your warehouse or between your business and customers are handled by a third party logistics service provider focusing on transportation services. These include the shipping companies for small packages like UPS, FedEx, and USPS, as well as the freight forwarders who frequently move bulky items over international borders. Warehousing, Fulfilment, and Distribution It offers essential services like storage, fulfilment, pick-and-pack, shipping, and refunds. This is the most prevalent kind of third party logistics. Sellers u utilize third party logistics services to outsource all or most of their fulfilment and storage requirements. Additionally, most of the third party logistics handle the seller's transportation, choosing the best shipper, maintaining the vendor's connection with the shipper, and optimizing the shipment plan. Informational and Financial These third party logistics providers, typically utilized by larger eCommerce businesses, optimize your company's logistics network by offering services like accounting and cost control, freight forwarding, inventory tracking and management, and related tasks. Some big third party logistics provide services for their clientele in the sectors mentioned above. [contactus_uth] 8 Most Significant Features and Services Provided By Third Party Logistics Partner Depending on the vendor you select, 3PL fulfilment services may or may not include order shipping. Here are some of the most advantageous attributes and logistical services that 3PLs frequently provide. Inventory Management Inventory management is crucial in the eCommerce fulfilment process and your overall supply chain. It entails much more than having a 3Pl partner store your goods to send them once an order is received. A 3PL service provider should ideally integrate inventory management software between your online business and the warehouses where your products are kept. With a real-time picture of their inventory at each facility, the seller can plan and ensure that stockouts, also known as product shortages, do not occur. In addition, the third party logistics center can transmit real-time inventory counts to your web storefront and merchants with the proper integration, letting customers know what is in stock and might need to be back-ordered. To get advanced shipment notifications (ASNs) from the manufacturer with the incoming goods, a 3PL will collaborate with the seller or the seller's freight forwarder. As a result, the seller and 3PL clearly understand what products are arriving, how many there are, where they are being transported, and when. This is essential for planning since the seller can effectively control the amount of inventory stored and offer information on what needs to be ordered. You must always make sure that your products are safely stored and tracked. To ensure that the physical count of your inventory matches what is in the system, a 3PL partner should regularly execute physical audits of your inventory.  3PLs must adhere to operational solid discipline and control to manage your inventory effectively. Expedite Shipping  Convenient delivery alternatives for eCommerce shipping solutions play a significant role in the convenience of online shopping for consumers. Consumers today anticipate free 2-day shipping and home delivery options similar to those offered by Amazon Prime whenever they shop online: Additionally, 53% of customers believe delivery speed is crucial when assessing online orders.Due to sluggish shipping, 24% of consumers have cancelled an order. Customers anticipate quick and economical shipment at the touch of a button, especially given that the most well-known online shops have two-day free shipping choices. As we'll cover in the following section, the location of your 3PL warehouse can make or break your capacity to satisfy client expectations by keeping products closer to your shipment destination. In addition, by collaborating with the appropriate 3PL, you may provide 2-day shipping to your customers at an affordable price. The most significant cost savings for 2-day delivery come from dividing your inventory across fulfilment centres into multiple areas. In addition, third party logistics service providers frequently have contacts with shipping carriers that allow them to negotiate reduced rates for their clients. Distributing Inventory Most third party logistics providers have warehouses dispersed around various cities, enabling clients to divide inventory among fulfilment centres. When a company's clientele is geographically dispersed across the country, two-day shipping is made possible by having inventory closer to shipping destinations. Distributing inventory, however, might only be financially viable for suppliers who wish to expand their customer base and deal with high shipment volumes. By distributing goods around several locations, you can also cut the cost of air freight, guarantee backup supplies, and be ready for emergencies. Business to Business Fulfillment (B2B or B2R) In most cases, when we discuss eCommerce, we're talking about B2C (business-to-consumer) fulfilment. However, working with a 3PL that handles DTC (direct-to-consumer) and B2B (business-to-business) fulfilment can make things simpler for an eCommerce company wanting to improve its multichannel logistics strategy. Therefore, a third party logistics provider can act as your back-end logistics hub, centralizing multichannel inventory management and fulfilment, whether you are fulfilling online subscription orders, running a brick-and-mortar store, or selling retail on an online marketplace. Bundling and Customization The warehouse and shipping method known as kitting involves packing different but related products and sending them as a single unit. It boosts warehouse productivity, reduces labour expenses, boosts product sales, and facilitates quicker shipping. Online firms may also create the optimal unpacking experience for clients by customizing inventory. In addition to kitting, 3PLs assist with order customization by providing customized gift notes, unique packaging, and personalized sender labels. Returns Management eCommerce companies value services like managing and processing returns in a 3PL service provider. In addition to handling returned orders, 3PLs give customers access to produce software solutions to make the return process simpler. You can receive end-to-end visibility into returns and decide whether to have the returned goods disposed of, quarantined, or restocked when a 3PL partner manages your returns management process. Advanced Analytics In today's economy, data is a significant resource in every sector, and supply chain logistics is no different. Examining the data and concluding is essential to provide firms with a competitive edge. Many 3PLs offer robust data analytics tools to facilitate better reporting and decision-making. Visibility into historical stock levels at any time, the time it takes to deliver orders, the average cost of storage per unit, and other data analytics features are possible. Universal Fulfillment Trying to establish your brand on a worldwide scale? The ideal option is to collaborate with a third party logistics service that offers cross-border solutions and has a physical presence in numerous nations. Air freight shipping is expensive, but a third party logistics provider with facilities abroad can help your company expand into international markets. In addition, a 3PL can be your one-stop shop for global order fulfilment, combining warehouses, stock, and orders. How Does A 3PL Order Fulfilment Process Look Like? You must comprehend the 3PL order fulfilment process if you are new to outsourcing fulfilment to a third party logistics company. The complete procedure, from the time the customer puts an order to the last-mile delivery, is explained in detail below: Receiving Shipment Your company's inventory will be sent to a 3PLs warehouse, where it will be stored before being shipped to a client. A person or business that assists in managing and organizing bulk shipments from the manufacturer to the distribution centre is known as a freight forwarder. The 3PL will need to work with this company to coordinate the inbound shipments. A good 3PL should have integrated warehouse management software to simplify this procedure. To make it simple to fulfil orders and choose which ones to fulfil after an order is received, the programme will determine where a product is stored and when it was placed in storage. Inventory Holding After a 3PL receives the inventory, the products are stored at their fulfilment centres. 3PLs frequently maintain a sizable network of fulfilment centres and keep inventory among fulfilment centres to promote speedier delivery times to end customers. Each SKU is given a dedicated storage area, a pallet, a shelf, or a container. Different 3PLs have different storage capacities. Picking The activity starts when a buyer orders through an online store. Others utilize sophisticated technology that interfaces with the eCommerce marketplace or platform, while some third party logistics demand that eCommerce clients manually update order details. For a more simplified experience, the 3PL is consequently alerted automatically when customers place online orders. Following receipt of the order information from the 3PL, the warehouse picking personnel retrieves the ordered items from their appropriate locations in the inventory. Packing The next step in picking up an order's components is for the warehouse staff to box it up for shipping. The 3PLs selection of packaging materials typically depends on various factors, including its capabilities, the goods being delivered, and the client's preferences. Common packaging materials include poly bags, bubble mailers, dunnage, simple boxes, and more. The best packing not only safeguards the goods but also minimizes transportation expenses, and here is where 3PLs apply their shipping expertise. Shipping Order fulfilment is complete after the order is shipped. In 3PL shipping, the provider negotiates rates, purchases, and prints shipping labels on behalf of the client with partner carriers. While some 3PLs rely on their preferred shipping partners, others compare the carriers in the market to discover the most cost-effective shipping options based on the customer's specified delivery schedule. In addition, the 3PL service provider will automatically update online stores with shipping tracking information when order ships using included technology. Returns Processing The priority of third party logistics order fulfilment operations is increased customer happiness, which they guarantee by providing services for returns processing. Orders returned by customers are shipped back to the 3PL provider. The provider's return rules and the preferences of the eCommerce customer will determine whether the item is restocked or discarded. eCommerce companies can avoid the trouble of internally processing returns and provide customers with simple access to the status of their returns by allowing 3PLs to provide return shipping labels for customers. Advantages Of Partnering With A 3PL Service Provider The benefits of third party logistics are enormous. This is the rationale behind the widespread use of third party logistics companies by eCommerce businesses worldwide. Some eCommerce businesses choose to handle shipping in-house when they first start. When order numbers are low, and logistics are controllable, this is a practical choice for a store. However, it makes sense to collaborate with a 3PL when orders increase over time. Learn about the benefits of third party logistics partners for eCommerce firms. Reduced Shipping Costs The cost-effectiveness that 3PL service provider offers are among its main benefits. Due to their extensive clientele, third party logistics providers can supply individual eCommerce businesses with shipping rates that are both affordable and appealing. Internally handling logistics is a costly expenditure. Conversely, 3PL firms can exploit their economies of scale to offer good shipping services at significantly cheaper costs. Quick Delivery Due to their focus on shipping, 3PLs run a sizable number of delivery fleets that can expeditiously transport orders from one location to another. Third party logistics also has the benefit of having numerous warehouses spread out across the nation. They can thus deliver orders to clients considerably more quickly because they are much better equipped. eCommerce third party logistics suppliers have started offering blazing-fast deliveries to clients even at the last minute since Amazon made one-day delivery to customers the standard. Tracking Orders in Real Time Maintaining transparency and communication between eCommerce businesses and their clients requires a robust order tracking tool. In addition, today's consumers anticipate being able to track their orders at all times. Customers can access a self-serve order tracking page provided by third party logistics companies by inputting their Order Id or Tracking Number. Many third party logistics provider can even notify consumers via email and phone when an order has changed. Ecommerce businesses build trust and customer loyalty by informing their clients where their orders are. Multiple Payment Gateways Due to the variety of payment methods they provide to consumers, third party logistics providers can be very beneficial. Cart abandonment is greatly influenced by the checkout page's lack of payment choices. The ability to accept cash payments via Pay on Delivery, bank transfers, UPI, credit/debit cards, and Cash on Delivery (COD) is a capability of 3PLs. Giving customers, so many payment alternatives results in lower cart abandonment rates and more customer satisfaction at the time of purchase. Enhanced Customer Satisfaction Customers value easy deliveries. With their superior delivery fleets, customized packaging, prompt order status updates, and safe transit of orders without breakage or damage, third party logistics can deliver that. eCommerce businesses will seek to raise their customer satisfaction percentage as they scale up and go beyond their early growth stages. A greater customer retention rate translates into more and more repeat business, fewer product returns and exchange requests, and the creation of a strong sense of community among your consumers. The benefit of having a 3PL partner is that they may assist online shops in getting to that stage much more quickly without requiring additional funding for hiring personnel and renting more extensive facilities. Customized Shipping Services Using customization and personalization to win over your customers is the secret. The benefit of a third party logistics provider is that they may offer a wide range of customized shipping services for both B2B and B2C sectors. 3PLs may also print personalized shipping labels and design unique packaging for special orders. Naturally, customized shipping services are more expensive. Therefore, make sure to discuss such fees upfront with your third party logistics provider. Insurance And Additional Perk You must arrange an insurance plan for shipment if your eCommerce site sells jewellery, precious stones, luxury watches, or any other expensive items. The main benefit of using third party logistics is that they have insurance policies to protect you against any losses you might incur in a shipping accident. Insurance policies serve as a safety net in any unforeseen circumstance. However, ensure the insurance policy you select does not leave the loss entirely on your shoulders. It's crucial to choose a strategy that places responsibility on both parties. Disadvantages Of Partnering With A 3PL Service Provider While there are advantages to outsourcing your company's logistical requirements, it's vital to take into account some of the disadvantages as well: Minimal Ability to Influence Logistics Operations Some businesses prefer to have total control over the management of the supply chain and the delivery procedure. An established 3PL service provider will now collaborate with you to create a system you're happy with. However, many people are uncomfortable outsourcing the task since they worry about effectiveness and security. However, if you pick the right 3PL partner, none of these problems will materialize. A reliable 3PL will take charge of the logistics while ensuring you know each step. Substantial Upfront Cost Selecting a cheap delivery option may be alluring if your small business is small. However, when the businesses expand, this subpar service will cause you to pay more money because shipping costs will rise. While a 3PL may seem like a big purchase, it will eventually more than pay for itself. This affordable solution will be worth the first expenditure because it allows you to expand. Many companies decide against working with a 3PL because they believe they won't be able to monitor quality control or because they wish to increase their process understanding. Knowing that a 3PL already has the necessary knowledge can save you time, money, and effort in learning the ins and outs of logistics for shipping and warehousing. Instead, focus on other important areas like marketing, human resources, and development. In addition, you may relax knowing that the procedure is handled by a business with industry expertise and familiarity with the relevant laws. Suggested Read: Which is better: Contract Logistics or Third Party Logistics? Conclusion The lists above make it quite evident that outsourcing to third party logistics has many more benefits than drawbacks. But it's critical that eCommerce businesses fully understand the advantages and disadvantages of third party logistics providers before signing a contract with them. With the aid of 3PLs, eCommerce enterprises can access newer markets, interact with new clients, offer simple delivery, and much more. On the other hand, dealing with third party logistics can put eCommerce enterprises off due to differences in company values and a lack of control. Therefore, the needs and resources of your company will ultimately determine if you decide to collaborate with a third party logistics provider. What Drives Organizations to Outsource eCommerce Operations to WareIQ, A 3PL Fulfillment Provider? With the help of WareIQ, eCommerce businesses can ensure that workflows are efficient and that consumers are appropriately taken care of. WareIQ offers the market expertise and industry understanding required to reduce supply chain inefficiencies by providing a full-stack eCommerce fulfillment solution to optimise delivery, cost and customer experience. Some of the main factors that influence a company's decision to work with WareIQ Industry Expertise The price of handling fulfilment internally comprises, among other things, the cost of a warehouse and delivery charges. The cost of fulfilment is rising as customer expectations rise. Working with WareIQ relieves a company's concerns regarding warehouse locations and quick shipping because WareIQ has an extensive eCommerce fulfilment network across India. Furthermore, WareIQ takes advantage of pre-existing experience to offer reduced shipping rates and lower administrative costs. Industry Insight By combining industry knowledge and expertise with optimization and efficiency, WareIQ ensures logistics and supply chain operations improvement. With our years of experience, eCommerce businesses may take advantage of time savings, cost savings, and enhanced consumer experiences. Decreased Supply Chain Inefficiencies By establishing end-to-end supply chain visibility through advanced technologies like warehouse management systems, WareIQ can boost accuracy, speed, and efficiency. The sophisticated software solutions can automate information transfer and improve shipping and inventory tracking, among other things. To increase competency and efficiency in customer service, the best use of software automates the fulfilment process. [signup] Frequently Asked Questions What does "3PL" mean in supply chain management?In supply chain management, 3PL stands for third-party logistics. Enterprise management services, including order fulfilment, warehousing, and shipping, are provided by 3PL companies, which are service providers. How does 3PL function?The term third party logistics (or 3PL) describes the outsourcing of eCommerce logistical operations, such as inventory management, warehousing, and fulfilment, to a third-party company. By providing eCommerce retailers with the infrastructure and tools to automate retail order fulfilment, 3PL providers enable them to achieve more. What drives businesses to use 3PL services?An organisation can scale space, labour, and transportation in accordance with current inventory when using a 3PL. They frequently make the transition between seasonal times and industry fluctuations easier as well. Businesses can rely on a 3PL to support growth in new areas when they are entering new markets.

August 24, 2022

Hybrid Fulfillment: Definition, Pros and Cons, Use Cases and How It Enables Faster Growth in eCommerce Sales in 2022

Hybrid Fulfillment: Definition, Pros and Cons, Use Cases and How It Enables Faster Growth in eCommerce Sales in 2022

When an eCommerce company wants to make its selling process hassle-free, they primarily look toward a fulfillment company to streamline its supply chain process. Sometimes it is complex due to long distances or product types so a seller is expected to choose the delivery partner cleverly.  Similar to other hybrid concepts, hybrid fulfillment combines two or more diverse things with one common objective to give you the best of both worlds which is fueled by a need to get order fulfillment for your online store in a more balanced way. Your selected fulfillment strategy must change and expand along with your online store. In this blog, we will learn the importance of hybrid fulfillment, the pros & cons associated with it, and how to apply it in your eCommerce business. What is Hybrid Fulfillment? As the name suggests, hybrid order fulfillment is a flexible and diverse approach (sometimes a mixture of both) to fulfill orders. Here, fulfillment models including in-house fulfillment, drop shipping, and/or third-party logistics are used in combination with each other to fulfill orders. This kind of fulfillment approach gives eCommerce companies more flexibility in how they manage their supply chains and order types, whether they are engaged in D2C or B2B eCommerce. Hybrid fulfillment services have been developed to meet the needs of retailers that are seeking hybrid order fulfillment by giving brands greater flexibility and more options to deliver orders to customers. This is similar to how businesses around the world have evolved into hybrid work models for partially remote and in-person environments. [contactus_gynoveda] Types of Order Fulfillment in eCommerce Dropshipping Dropshipping involves sending orders from a manufacturer or supplier directly to the end user. By using this fulfillment strategy, retailers are able to concentrate their time and efforts on other aspects of their business instead of worrying about inventory control or order fulfillment. It is a very hands-free approach that works well for firms that are just starting out or don't have the capacity to handle inventory on their own, despite being competitive and lacking some quality control and monitoring. In-House Fulfillment When a company manages the full order fulfillment process in-house, including picking, packaging, and shipping as well as inventory management and eCommerce warehousing, it is known as in-house fulfillment. Businesses who opt to handle order fulfillment in-house engage with personnel, invest in the necessary tools, and acquire the necessary space either in their own home or a rented warehouse to handle orders effectively. Businesses that desire complete control over their logistical operations and have the resources to handle it all themselves without sacrificing the customer experience should strongly consider in-house fulfillment. Third-Party Fulfillment A third-party logistics (3PL) provider handles fulfillment in this type of fulfillment strategy. Every step of the retail fulfillment process is handled by a company's 3PL partner, including warehouse receiving, inventory control, storage, picking and packing, and shipping. Fast-growing firms in the D2C and B2B sectors can entirely entrust the fulfillment process to professionals by outsourcing fulfillment to a third party. Hybrid Fulfillment Hybrid order fulfillment is utilizing a combination of the above-mentioned fulfillment strategies rather than depending primarily on a single channel. This strategy allows for a more resilient supply chain to satisfy the constantly shifting market demands while also promoting growth, giving eCommerce enterprises more flexibility. A worldwide eCommerce company might continue to employ in-house fulfillment for local shipments, rely on a 3PL to handle international shipping, and engage with a drop shipper for particular items in their product catalog. Businesses that are expanding quickly, provide a wide variety of products, cater to many markets with different expectations, and need a custom fulfillment solution to meet the needs of both the company and its clients may consider hybrid fulfillment such as outsourcing fulfillment of fast-moving products and fulfilling rarely ordered SKUs themselves, only fulfilling regional orders themselves, and offloading the rest to another form of fulfillment. Benefits of Hybrid Fulfillment  Provides a Variety of Delivery Options A hybrid fulfillment strategy will let you provide customers with more delivery options. The fulfillment provider you choose will have its own delivery options and costs, using multiple methods with better options available for buyers to receive their orders. Since hybrid fulfillment involves using the best fulfillment method for every stage, deliveries become more quick and seamless as a result. Increases Fulfillment Speed A large number of warehouses across the nation or in other countries is probably unaffordable. You can increase the number of fulfillment locations in your network by working with 3PLs. By doing this, you can provide inventory to potential customers wherever they may be. This closeness results in happier consumers and delivery timeframes that are frequently two days or less. Suggested Read: Choose the Type of Warehouse for Your Business Heightens Flexibility in Operations The flexibility that a hybrid order fulfillment strategy offers is arguably its greatest advantage. With numerous approaches, you can avoid getting stuck in a bad scenario. Your 3PL or dropshipping partners can still take care of a lot of your customers if you are unable to fulfill orders because you have run out of packing material or your warehouse is out of stock. If the increase in orders during a sale is more than you can handle, you can alter and assign more duties to a fulfillment partner. Hybrid fulfillment means you have more open doors to walk through to discover the ideal fit as your business expands and develops. And your spending habits reflect this flexibility. The hybrid strategy enables you to identify the least expensive solution for each circumstance and SKU. Reaches New Buyers You may be able to reach even more buyers if you use a hybrid fulfillment strategy rather than sticking with one fulfillment option. This is because a single fulfillment source would not get overburdened by fulfilling all of your orders. Hybrid fulfillment splits the workload so that everyone is able to do more, which will enable your online store to satisfy even more customers. Facilitates Growth By using a hybrid fulfillment strategy, you will be able to complete more orders in less time, which will benefit the expansion of your firm. Additionally, it means that you can relax knowing that order fulfillment is handled properly, freeing up your time to concentrate on other tasks like marketing and product development which will aid in the further expansion of your business. Drawbacks of hybrid fulfillment Has Less Consistency  There is no guarantee that hybrid fulfillment techniques will perform equally well. You might ship orders more slowly by relying on dropshipping than a 3PL. Additionally, it can take your dropshipper weeks to deliver an item to your clients. Perhaps you would also prefer to include unique packing inserts in each box but your print-on-demand vendor does not offer this option. Although it is not a deal breaker, it can be frustrating for entrepreneurs that pay close attention to detail and are working to create a unified eCommerce experience. Is More Complex The obvious drawback of hybrid fulfillment is complexity. It can be a lot of work just getting things up and running when you are using several methods and multiple partners are involved, each with their own systems and tools.  You must make sure that there is constant communication about the shipped items, inquiries from customers, etc. When everything is taking place in one location, fulfillment can be monitored much more easily whereas you could feel like you're spending more time organizing everything and finding information when you are using hybrid order fulfillment. Real-World Use-Cases for Hybrid Fulfillment For online stores, hybrid fulfillment is always a good option. However, there are many moving elements because you need to supervise numerous fulfillment activities. It can be difficult and time-consuming to manage your inventory across multiple locations and guarantee that orders are delivered on time using all of these varied strategies. Supply chain technology, on the other hand, makes it simpler to manage everything by centralizing crucial, real-time data. A hybrid fulfillment model can provide your company with the adaptability it needs to expand with the correct strategy, tools and technology. You should choose this option if you meet the following criteria: You already have a warehouse lease but you would like better coverage nationwide or in other countriesYou want to fulfill certain products by yourselfYou frequently test new goods, ideas, methods and channelsYou want to provide both pickup and delivery choices while you test out online sales for your brick-and-mortar companyYou have the resources to effectively coordinate all of the fulfillment need to execute your approachLarge amounts of eCommerce merchandise needs to be stored and managed but you lack the space or don't want to do it.To meet customer expectations and accommodate requests for product customization, you need a variety of fulfillment solutions Differences Between Companies That Would Benefit From Hybrid Fulfillment vs Those That Wouldn’t If you're still unsure about whether hybrid fulfillment is a good fit for your company, the table below should be able to clear things up: [table id=50 /] Conclusion: Why Choose WareIQ to Fulfill Your Online Orders? Having a trustworthy eCommerce fulfillment partner is essential whether you decide to go with a hybrid fulfillment model or choose to outsource 3PL fulfillment. If you need assistance with a variety of eCommerce requirements, you can consider partnering with WareIQ. WareIQ is one of India’s leading eCommerce fulfillment companies that uses technology to provide a competitive advantage to our customers. WareIQ can help your business by providing the following services: We offer a warehouse management system (WMS) that can integrate with more than 12 eCommerce marketplaces so that all your orders will be consolidated in one place and if you'd like to employ a hybrid method, you can even use WareIQ's fulfillment network.We manage all aspects of your fulfillment process, from inventory management and storage through delivery to your consumers' doorsteps.We provide ulta-fast delivery through our partnership with more than 20 shipping aggregators and automicatically assign the fastest and cheapest option for every order.You can store your inventory in our decentralized fulfillment centers across a nationwide network where orders are instantly chosen, packaged and shipped. With your eCommerce store integrated with WareIQ's best-in-class technology, any orders you relieve will be fulfilled to the highest standards. Hybrid Fulfillment: FAQs What is a hybrid fulfillment approach for eCommerce?Hybrid fulfillment is the practice of merging several distinct fulfillment strategies. These can include self-fulfillment, dropshipping and 3PL. For the best outcomes, hybrid fulfillment enables you to personalize and enhance your fulfillment strategy. What is cross-border fulfillment?The processes necessary to complete orders placed from abroad are referred to as cross-border eCommerce fulfillment. This includes managing the logistics of cross-border business operations, picking, packing and shipping. What is a fulfillment strategy?The business practices used to deliver goods and services to customers are referred to as customer fulfillment or order fulfillment. It's time to update or develop your fulfillment plan if your firm is scaling for the first time or if years of continuous development are starting to put your operation's capacity to fill orders to the test. How can I improve my fulfillment?Strategies for fulfilling orders that will enhance the fulfillment process are listed below:- Choose the right fulfillment partner like WareIQ- Maintain open channels of communication with your clients- Ensure that your internal order system functions properly- Make inventory finding easy for warehouse employees- Accept orders in multiple ways

August 23, 2022

Warehouse Capacity: Definition, Calculation, Importance and 10 Tips to Maximise Warehouse Storage Capacity in 2022

Warehouse Capacity: Definition, Calculation, Importance and 10 Tips to Maximise Warehouse Storage Capacity in 2022

In the eCommerce industry, the biggest assets of an online company are its warehouses, dark stores, fulfillment centers, cold stores or whatever else is used for storing their products. As we know, a virtual marketplace does not require a physical store but it does require a place to store listed items. Every eCommerce seller has a warehouse according to the size and scale of their products and needs to abide by specific requirements such as temperature, size, proximity to transport hubs, etc. The main aspect to be concerned about in a warehouse is the amount of space it has to store products. Needs may be different for each seller but the way to ensure that there is enough space to not only manage inventory or store goods but also track products to prevent stockouts, expiration, tackle high demand , etc. In this article, we will go into detail about what warehouse capacity is, how to calculate it and tips to improve warehouse storage capacity. What is Warehouse Capacity? Warehouse capacity refers to the amount of available space for product storage. Warehouse capacity can assist in understanding the difference between theoretical working capacity and storage capacity. For eCommerce sellers, space is conceivably the most important resource in warehouses and other storage facilities. Businesses can considerably improve the number of products they can keep in the facility by optimizing the utilization of their warehouse space. They can save money on transportation and other expenditures by having more items in storage at once. Additionally, it gives the warehouse personnel easier access to the goods, enabling them to process orders more quickly and deliver the goods to the consumer sooner. Warehouse managers and business owners should take the time to analyze how much space they have and how well they're utilizing it because space can be scarce in a warehouse setting. [contactus_gynoveda] How to Calculate Warehouse Storage Capacity? The first step in figuring out how to improve your warehouse capacity is to understand its present capacity. Here is a quick tutorial on how to determine a warehouse's capacity expressed in feet: Determine how many square feet your entire warehouse complex is. In this instance, let's assume it is 10,000 square feet.Calculate how much space is being used overall for non-storage uses, including offices, restrooms, break rooms, loading zones, etc. Let's assume that this equals 2,000 square feet.To calculate the usable space in your warehouse, subtract the total square feet of non-storage space from the total square feet of your warehouse. The equation is as follows: Usable Space = Total Square Feet - Non-Storage Space Square Feet Next, figure out how much useful storage space you have, i.e., the maximum stack height or clear height. You must take into account the lowest-hanging overhead object for this, such as lighting fixtures or warehouse racks. Let's assume that this height is 30 feet.To calculate your storage capacity in cubic feet, multiply your maximum stack height by the entire amount of usable space: Maximum Height of Stack in Feet x Usable Space in Square Feet This might offer you a general idea of how to calculate the storage capacity of your warehouse, but keep in mind that you also need to take into account facility-specific elements, such as workspaces for packing and picking. You can optimize space depending on your company's warehousing demands, including the number of units and distinctive SKUs, total equipment and fulfillment space needed to operate a warehouse by knowing how to assess warehouse capacity. Importance of Warehouse Capacity for eCommerce Businesses Mitigates Miscalculations Logistics operations depend heavily on warehouse capacity, which extends beyond just optimizing for inventory storage. Determining how much inventory you can afford to keep on hand to meet demand while also lowering the risk of potential stockouts and backorders requires an understanding of your warehouse capacity. Reduces Storage Costs Having greater warehousing capacity is not necessarily preferable. Your warehousing and carrying costs, such as rent, storage, picking and packing, and inventory management chores, will go up as your warehouse's capacity and square footage increase. Understanding your warehouse’s storage capacity will help you determine how much space you need so that you can remove any excess or unwanted procedures. Speeds Up Order Fulfillment More room also makes it simple to keep more goods than is required, which can result in an accumulation of dead stock. It is from investing in more inventory upfront, where capital is restricted until it is sold. You can also use the room for order fulfillment in addition to storage. If so, you must select how to organize your warehouse for effective workflows that will allow for quick order fulfillment and improved order accuracy. 10 Tips to Increase Warehouse Capacity to Maximise Storage in 2022 There are different ways to concentrate on your warehouse capacity optimization if you are dissatisfied with the amount of available storage space you are using. You can improve your warehouse utilization rates and save time and money by making a few minor adjustments to the design and organization of your space. Here are 10 suggestions you can employ to make the most of the available space and increase the storage capacity of your warehouse: Use Storage Solutions Your warehouse's storage utilization will be directly impacted by the types of storage solutions you deploy there. Select solutions that are appropriate for your space's size, shape and products you are storing in order to achieve maximum storage capacity. For better utilization of your space, you can: Vertically extend your racksErect a mezzanine over the floor-level shelvesReduce aisle width in the racking areaModify storing methodsAdd spaces for storing half-palletsUtilize your warehouse management system to facilitate directed storageUtilize unused space Rearrange Aisles and Racks After selecting the best pallets, boxes and racks, it's time to organize how you store them to maximize your storage capacity. For the best fit and organization, group storage units and objects of the same size should be stored together. As long as they are still wide enough for your personnel and machinery to pass through safely and effectively, you can make your aisles a little bit narrower to put a few more rows in. Your storage capacity, cube size and total usage will all rise with a well-organized warehouse. It will also make your employees more productive because they will be able to move around and find things more easily. Increase Height Clearances The existing warehouse storage capacity you have is significantly impacted by the clear height of your building. Even though it could seem challenging to get more vertical space, you can improve your clear height by paying attention to any machinery, infrastructure or other objects that are suspended from the ceiling. You might be able to move, replace or adjust hanging lights, security systems, cameras or other objects to clear a few extra feet of space. To increase your clear height and thus, your possible storage space, consider mounting lights and security systems to the roof or walls rather than the ceiling. Keep Track of Seasonal Inventory Make sure to account for any volatility throughout the off-seasons if your warehouse stocks a lot of seasonal goods, such as holiday decorations, beach gear and winter clothing. Aiming for both an appropriate storage utilization number for the off-season and an optimal storage utilization number for the peak season are ideal strategies for warehouses that handle a considerable amount of seasonal inventory. It just would not make sense for them to maintain the same stock levels in the warehouse throughout the year, nor would it make sense to reorganize the space twice a year to accommodate the variations in inventory. Always Keep Some Extra Space In order to accommodate expansion and the introduction of new products, your warehouse's total storage cube should not be more than one-fourth of the total. If your warehouse capacity is operating at its full extent, it is an indication that it's time to expand your warehouse. You should always leave room in your warehouse for sale or growth since you never know when one of your products may become instantly popular. If that occurs, you will need to start stocking up on that specific item right away to meet demand. Before you face such an issue, being equipped to deal with it is a better alternative. Group Storage Locations Many retailers have different fulfillment centers and warehouses to store the same or similar products. To create more usable space, you can opt to store them in the same location so that it will be more organized and readily accessible if they are required urgently. This also creates more storage space across fulfillment centers so that more products can be stored. Store Excess Inventory in Off-Site Locations Some high-demand or seasonal products need to be ordered in large quantities to prevent stockouts and increased delivery times. However, these units might prevent other goods that also have decent demand levels from being stored in less-convenient locations. By storing excess inventory in off-site locations, warehouse storage capacity increases for more relevant items. Consider Using Dropshipping If your storage facilities and warehouse capacity are overburdened, consider making use of dropshipping so that products can be manufactured and shipped by the vendor directly and never have to be stored by you which creates more space for your other products while also maintaining inventory levels of other products directly through the vendor.  Arrange Inventory Based on Demand Different products have varying levels of demand and this is based on a variety of factors such as season, relevance, price, age and more. It is important to store high-demand items in the most easily accessible way possible to ensure that they get picked and packaged swiftly while storing lower-demand items in less accessible locations. Calculate Your Storage Dimensions You should guess when it comes to your warehouse storage capacity. Do not just have a simple look to estimate how much space you are utilizing for storage capacity. Take the time to calculate and determine the logistics of your total space so that you are aware of how to arrive at an exact number for your warehouse's storage capacity and utilization. Knowing proper figures can help you create the most effective layout for your warehouse. Conclusion: Maximize Your Warehouse Storage Capacity with WareIQ Increasing warehouse storage capacity is of utmost importance to eCommerce sellers, especially for ones that have already started expanding their operations. There are many different ways to optimise your warehouse capacity but one of the quickest and most effective options is to partner with a 3PL fulfillment company. Do you require access to more storage space? If yes, you can entrust WareIQ to handle all of your decentralized fulfillment center locations along with their management requirements. At WareIQ, you not only get access to our nationwide network of fulfillment centers and dark stores but we also work with you to decide how to distribute it most effectively across our logistics network based on product demand and proximity to your customers. By shipping orders to various locations, you can increase the number of customers you serve while lowering shipping costs and shortening transit times. eCommerce sellers are given complete visibility and transparency into their fulfillment operations with our sophisticated, user-friendly interface. You can have insights into factors such as warehousing costs, historical data, inventory management and real-time inventory updates. We also offer an entire range of other eCommerce services such as order fulfillment and online marketplace integration through our custom WMS. Warehouse Capacity: FAQs What is the standard size of a warehouse?The standard size of the warehouse is more than one-fourth of the selling capacity of the particular seller although it varies depending on things like AOV, season sales and market demand. What is capacity planning?Calculating how many resources you will need to meet demand is known as capacity planning. The demand may be for the upcoming week, the upcoming season or even the upcoming year. Capacity planning includes, among other things, hiring personnel to satisfy anticipated demand. What is warehouse density?It is the ratio of the available storage area to the total warehouse space. Warehouse density is calculated with the following formula:Warehouse Density = Total Storage Area in Cubic Feet/Total Warehouse Area in Cubic Feet)

August 22, 2022

Amazon Vs Flipkart Sales During the Indian Festive Season: How Do They Stack Up in 2022?

Amazon Vs Flipkart Sales During the Indian Festive Season: How Do They Stack Up in 2022?

The Indian eCommerce space is growing at a rapid pace and there are multiple eCommerce marketplaces that want a piece of the ever-expanding pie. While Flipkart had been around since 2007, the entry of Amazon into the Indian market in 2013 reshaped eCommerce operations in the country forever since homegrown companies had to adapt their services and offer premium facilities at reduced prices in order to compete and capture their own niche in the sector. Fast-forward to 2022 and Amazon vs Flipkart is still the biggest rivalry in the eCommerce space in India, with both companies having largely comparable rates of success and a similar market share. The Indian festive season is viewed as significant means to accelerate growth and generate an increased number of sales. Join us as we take a more detailed look into the ins and outs of Amazon vs Flipkart including a brief look at each company, statistical comparisons, upcoming sales during the holiday season in 2022 and the key differences between each. About Amazon Amazon was one of the initial companies that emerged out of the internet boom in the 1990s. Originally pioneered by Jeff Bezos as an online book retailer in 1994, the company soon expanded its services to encompass a much broader range of products. It is often credited with spearheading various facilities and technologies that are used by most selling platforms today such as ultra-fast same-day and next-day delivery, the concept of premium membership through its Prime program and having multiple fulfillment centers from where orders can be dispatched. The company entered the Indian market and is now seen as a household name when it comes to eCommerce retail. [contactus_uth] About Flipkart Flipkart’s inception was in 2007 as a homegrown alternative to Amazon, which still wasn’t present in the Indian market during that period. The company instantly garnered a vast amount of success and many loyal patrons still prefer selling on Flipkart to any other selling platform, even today. Flipkart’s acquisition by Walmart in 2018 injected newfound resources to enable it to compete on a more level playing field with big players such as Amazon. Flipkart’s success is indicated by its vast user base, positive reviews and market share relative to Amazon which is quite an impressive feat considering that it is more than a decade younger. The company was also one of the first Indian brands that entered the mainstream eCommerce space and took the likes of Amazon, eBay and others head-on. Amazon Vs Flipkart: Statistical Comparison Amazon vs Flipkart in India is one of the largest rivalries in the eCommerce industry and with a potential user base in excess of 1 billion people for companies to tap into, the competition is fierce. While Flipkart’s revenue crossed ₹43k crores during FY 2022, Amazon’s is a lower but no less significant ₹31k crores. Let us look at some other statistics that set these companies apart in terms of their performance: Indian consumers spend roughly $70 a month on both platforms combinedIn previous years, Amazon’s Great Indian Festival run during the festive season consistently out-paces Flipkart’s festive season equivalent, the Big Billion Day SaleOnly 20% of Amazon users have opted to upgrade to Amazon Prime compared to 50% of Flipkart’s customers that have upgraded to Flipkart PlusAmazon Prime members generally experience quicker delivery times than Flipkart Plus membersAmong non-premium regular users of both platforms, Amazon experienced a customer retention rate of 35% whereas Flipkart only managed a customer retention rate of 25%When comparing the retention rates of premium users, Amazon Prime was able to retain 74% of its customers compared to 80% for Flipkart PlusThe number of registered sellers that use Amazon is 850,000 in contrast to Flipkart’s relatively lower figure of 375,000Flipkart redeems itself with a user base of 350 million people compared to Amazon’s 100 million.There are also more unique products being sold on Flipkart at an estimated 150 million as opposed to Amazon’s 50 millionBoth companies have a roughly equal share of the market at 31.2% and 31.9% for Amazon and Flipkart respectively Amazon vs Flipkart: Upcoming Sales for the Indian Festive Season in 2022 Amazon Nine Days of Navaratri Date: 26th September to 4th October, 2022 Description: Navaratri is one of the most widely celebrated festivals in India and to commemorate the occasion and encourage customers to celebrate with their wallets, Amazon is running this Navaratri-inspired sale. Offers: Up to 75% off for various products9 product categories will be eligible Great Indian Festival Dates: 6th October to 10th October, 2022 Description: The Amazon Great Indian Festival is one of the many flagship events for the company to capitalize on the Indian festive season. Almost every product category is included in the sale and subject to discounts of up to 80%. Offers: Multiple cashback and EMI offers for specified banksUp to 80% off on certain product categories Diwali Sale Date: 24th October to 25th October, 2022 Description: The Amazon Diwali sale is just one of the many Amazon sales that are run during October, the peak of the Indian festive season. The Diwali sale is one of the most popular sales for Amazon so customers are rewarded with a vast number of deals and offers. Offers: Up to 80% off on multiple product categoriesAdditional offers can be availed through specified banks Christmas Sale Date: 21st to 25th December Description: Both Amazon and Flipkart have multiple clashing Indian festive season sales and the Christmas sale is one of them. Amazon puts more of a twist on the sale by offering discounts on winter products and other items that customers tend to use during Christmas and the winter season. Offers: Up to 80% on certain product categoriesSpecial offers on Christmas goodies, gifts and hampers  Flipkart Budget Dhamaka Date: 14th September to 15th September, 2022 Description: This sale places emphasis on value-for-money deals and gives customers the opportunity to save big with discounts of up to 85% on certain product categories. Offers:  Up to 85% off on specified productsDiscounts in many different categories Big Billion Day Sale Date: 3rd October to 10th October, 2022 Description: This is one of Flipkart’s flagship sales of the year and is in the midst of the Indian festive season. There are a large number of discounts and offers on almost every product category that is available. This sale is Flipkart’s answer to Amazon’s Great Indian Festival and its success of it dictates which company will come out on top during the festive season. Offers: Discounts on almost every product categoryAccessories and footwear are up to 70% Christmas Sale Date: 20th December to 25th December, 2022 Description: Flipkart’s goal is to make the happiest time of the year even happier for the Indian festive season. There are discounts of upwards of 70% in certain product categories in addition to plenty of other benefits. Offers: Up to 75% off on fashion, home decor and other categoriesUp to 70% off on electronics such as televisions and smartphones Year End Sale Date: 26th December to 31st December, 2022 Description: There is no way to spend the remainder of the year for customers than buying products they need at huge discounts. Many customers wait all year for this so they can take advantage of the reduced pricing. Offers: Up to 80% discounts on all ordersCashbacks, EMI schemes and other offers are available for certain banksHuge discounts on a variety of product categories Amazon vs Flipkart: Key Differences [table id=49 /] Conclusion: Fulfill Your Amazon and Flipkart Orders for the Indian Festive Season and Beyond With WareIQ Amazon vs Flipkart has emerged as an age-old rivalry in the Indian eCommerce space with both selling platforms trying to out-perform each other through the use of technology, discounts, benefits, facilities and more. This is further amplified during the holiday season with both companies going above and beyond to deliver the most attractive proposition to their users. Therefore, the winners of this particular fight are the consumers, who constantly have access to the best services at the lowest possible prices regardless of which platform they shop on and the retailers, who can make use of the advanced tools and technological advancements that their eCommerce marketplace equips them with because if a retailer does well and sells the maximum amount of products, so too does the particular platform. Thus, it is in the best interest of the beneficiaries of the Amazon vs Flipkart head-to-head to figure out which platform is better for them, as both offer a similar level of performance and will both provide exemplary opportunities to the retailers and customers that use them. If you are an online seller and need assistance to fulfill orders on either platform in addition to many others, WareIQ can be the solution. WareIQ is an Indian eCommerce fulfillment company that has emerged as one of the fastest-growing in the country. We offer a variety of fulfillment solutions across the entire range of eCommerce operations such as storage, order fulfillment, reverse logistics and more. Some of the facilities that we offer that make it a better option than Amazon FBA or Flipkart Fulfillment include: A nationwide network of fulfillment centers and dark storesA custom WMS that can integrate with most major eCommerce marketplaces such as Amazon, Flipkart, eBay, Meesho and moreReal-time updates to changes in inventory levels across selling channels and fulfillment centers in a centralized dashboardA choice of more than 20 of the biggest shipping aggregators that always assigns the quickest and most cost-effective optionBranded tracking facilities to deliver a personalized experience to customersAn app store that contains a good number of productivity-enhancing appsCustom features such as an RTO Shield to protect your business from incurring returns-related expensesUltra-fast and reliable same-day and next-day shipping Amazon vs Flipkart: FAQs Which platform has more registered sellers?Amazon has more registered sellers at 850,000 vs Flipkart’s 375,000. Which platform receives more customers?Despite Amazon’s advantage in seller numbers, Flipkart gets the edge in the number of customers that use its platform at 350 million vs Amazon’s 100 million. Do Flipkart and Amazon offer international shipping?Amazon has multiple subsidiaries in other countries. However, Amazon India only delivered domestically. Similarly, Flipkart is an Indian company and only operates within the country. Which company is more profitable?Amazon reported a higher income than Flipkart at ₹16,200 crores vs ₹7,840 crores. However, it also experienced a greater loss at ₹4,748 crores vs ₹2,881 crores for Flipkart. From these numbers, it can be determined that Amazon is more profitable. Can you fulfill both Amazon and Flipkart orders with WareIQ?Yes, in addition to fulfilling orders on Amazon and Flipkart with WareIQ, you can also fulfill orders on multiple other selling platforms and can manage your orders and inventory in one consolidated dashboard.

August 22, 2022

What Are eCommerce Operations? A Detailed Guide for Operations Professionals on Functional Aspects & Best Strategies for eCommerce Operations Management in 2022

What Are eCommerce Operations? A Detailed Guide for Operations Professionals on Functional Aspects & Best Strategies for eCommerce Operations Management in 2022

eCommerce Operations are the foundation of any organisation and the function that makes things happen. And a lot is going on in the background regarding eCommerce operations. An eCommerce operations manager must enhance eCommerce processes that directly increase gross margins. Managers can wisely allocate essential resources to deliver the most value to the business by prioritising profit-generating eCommerce operations. According to statistics, Global retail e-commerce sales were estimated to be around 4.9 trillion dollars in 2021. Over the next four years, this amount is predicted to increase by 50%, reaching roughly $7.4 trillion by 2025. eCommerce has contributed to more than 40% of the rise in retail sales in the US alone, and by 2040, experts predict that 95% of all purchases will be conducted online. The operations manager significantly influences the growth of an online brand. To ensure that your operations can fulfil customer expectations and keep expanding, you must maintain a constant watch on the market, your rivals, and the wants of your clients. This article provides a detailed analysis of eCommerce operations and how to enhance eCommerce operations for productivity and growth. What Are eCommerce Operations? All components of online goods sales and shipping are referred to as eCommerce operations. Successful online retailers are defined by having a solid eCommerce operations plan. Your ability to address essential eCommerce operations and sales components, such as order logistics and fulfilment, domestic and international shipping, and inventory management, is crucial to developing an efficient eCommerce operations management plan. Making your eCommerce operations strategy as clear and thorough as possible is essential because it enhances the likelihood that purchases will be finished and delivered on time, keeping customers happy and ultimately improving your business. Significant Functional Aspects Involved In eCommerce Operations Management Since its start, the eCommerce sector has expanded incredibly quickly to reach its present status, defined by a solid market position. Due to this process, new difficulties have also evolved in the worldwide landscape of eCommerce operations. Merchants must change to remain competitive and gain an edge over their rivals. The problem that most eCommerce merchants now confront is simplifying their business operations seamlessly. Here is a list of business tasks retailers can use to create a successful and efficient eCommerce operational workflow. Order Management Online stores have replaced traditional physical businesses as the norm in eCommerce. As a result, the need for multichannel order management has grown due to this transition. It is getting more challenging to handle and execute your orders when there are hundreds of sales channels available, whether they are marketplaces like Amazon, eBay, or Etsy or sales channels like Shopify, Magento 2.0, or Woo-commerce. Therefore, their most significant chance of remaining competitive is to have the capacity to manage orders across several digital channels. This helps eCommerce businesses both attract new clients and keep their current ones. Product listing, inventory management, order placement and processing, billing, payment collecting, fulfilment, shipment management, and communication are all included in the multichannel order management process. Import all your orders into one location: eCommerce shop owners with a fully integrated order management system can monitor and manage their orders from a single platform. As a result, they can stop logging into different portals to check on the status of their orders.Address verification: An automated address verification method is necessary to limit the number of failed deliveries, accounting for up to 10% of eCommerce package deliveries.Printing shipping labels and invoices in bulk: For anyone selling goods online, batch processing and mass printing shipping labels and invoices are essential. Thermographic printers make these processes simpler. [contactus_lilgoodness] Inventory Management A robust platform and successful inventory management system like Inventory LogIQ can help an eCommerce firm reach its highest potential. The two most essential factors in an eCommerce business are time and money. Companies can save both by using a centralised inventory management procedure. Furthermore, it provides companies with Accurate forecasting: An eCommerce business might profit from monitoring customer wants during a specific season and concentrating on marketing campaigns.Product Evaluation: Separating the products in high demand from those that aren't is just as important as anticipating. Long-term inventory storage of the latter can be dangerous for an eCommerce store's ability to sell. As a result, businesses can offer tempting discounts when buying such a product.Relationship between an eCommerce firm and its suppliers: A successful relationship between an eCommerce business and its suppliers is crucial. This guarantees the timely delivery of goods. Additionally, it is a good idea to have fallback plans. As a result, if the primary suppliers cannot ensure on-time delivery for some reason, the secondary suppliers can do it quickly, maintaining the positive perception of your brand among your target market. The ideal contingency plan should provide effective inventory management and serve as a conduit between eCommerce stores and their customers without jeopardising the interests of either. Including this information in the terms and conditions not only allays client concerns but also facilitates future business transactions by saving time, money, and hassle. Warehouse Management Warehouse management includes monitoring all aspects of eCommerce operations, from staffing to equipment and inventory management. Receiving, storing, and tracking inventory are only a few of the procedures involved in warehouse management. Other activities include keeping an eye on the flow of finished items into and out of the warehouse and managing their effectiveness. The flow of inventory and other activity across a warehouse (i.e., what is being received, stowed away, fulfilled, and sent and by whom) is frequently tracked using a warehouse management system (WMS). With a WMS, manual processes are eliminated, time is saved, and a more accurate picture of what is happening inside a facility is provided without needing ongoing warehouse audits. In addition, operations managers can track their success and find areas for improvement using the data collected from a WMS, which promotes supply chain optimization. Fulfilment and Shipping Logistics All these features are necessary for your system to fulfil your requests successfully. Serviceable Zip code management based on prepaid orders and cash-on-deliveryEvaluating shipping costs across various carriers and the services they offerReal-time tracking number and allocation Expecting to complete this manually may cause delays and mistakes. Additionally, clients demand error-free communication from eCommerce businesses in this digital age. Further, the success of an eCommerce business determines its reputation. Choosing a Product, Packing it, and Shipping It Successfully processing customer orders is essential to the success of an eCommerce firm. This must be carried out without fail. An exemplary implementation creates a win-win scenario for an eCommerce company and its clients. While the latter can reduce the possibility of product returns, the former can prevent the potential for mistakes in monitoring its inventory inventories, and using equipment like a barcode scanner to automate order picking and packing up can be beneficial. Order Shipping, Schedule Pickups, Tracking & Delivery Ensuring prompt item delivery is one of the critical components of order fulfillment in eCommerce operations. It aids businesses in creating a favourable reputation and long-term customer retention. In addition, utilizing the advantages of shipping management software can help the company grow. Fulfilment automation has emerged as one of the current trends, with eCommerce businesses becoming increasingly reliant on them. Therefore, it makes a lot of sense for eCommerce enterprises to use software and systems that do away with the laborious manual processes and facilitate the efficient completion of this activity. Returns Management Owners of physical stores encourage a "no return or no exchange" policy regarding purchases made there. They can avoid the inconveniences of product returns as a result. However, this is not true with online eCommerce retailers. Customers have the option to cancel their orders while they are in transit, as well as return things after delivery with eCommerce businesses. The former might occur for several causes, ranging from unsatisfied customers to the delivery of incorrect goods. Therefore, having a well-planned and recorded return management policy is necessary for eCommerce stores. To ensure that customers know what they can return and how it is ideal for making this remark under terms and conditions. Returning an ordered or delivered item must also be made clear in advance. One of the best methods for putting customers and business owners at ease is this. As a result, it leaves clients with a favourable impression of an eCommerce store. Commercial Accounting Keeping track of your brand's financial activities and ensuring your books are in order are crucial components of your eCommerce operations. This includes balance sheets and inventory write-offs. Inventory is the most critical (and frequently valuable) asset for eCommerce enterprises. Thus any anomalies in inventory counts can affect your bottom line. You may gain insights into your spending and earnings with accurate eCommerce book-keeping, making it possible for you to be ready for tax season. 6 Best Practices To Simplify and Streamline Your eCommerce Operations in 2022 With today's technology, we have many eCommerce automation choices to choose from to meet our business needs. The idea is very straightforward—using software to turn manual processes into automated workflows. Numerous tasks can be completed with technology without the involvement of humans. Examples include sending emails to many customers, creating support cases, and completing orders. eCommerce automation saves not only time but also money. Additionally, it means that eventually, the company team will have more time to concentrate on innovation, client satisfaction, and creativity. Let's look at six ways technology could make an eCommerce business function more efficiently. Multi-Channel Automated Centralized Inventory Management eCommerce Brands can optimise their supply chain and stop any losses during stock-out situations by using a cloud-based omnichannel inventory management system. Businesses can display their products on many eCommerce platforms and handle orders using a single dashboard that provides real-time access to stock movement with the help of an IMS. Eliminating the manual component from inventory management saves additional overhead costs that may be spent to grow the firm rather than risking human error. The following are the main benefits that an IMS offers: Reduce the amount of staff needed for daily operationsReduce overstocking and understockingPrevent misshipmentsHasten order fulfillmentAccurately estimate and plan inventoryDetailed inventory and sales reports Automated Accounting With Least Effort and Sales Identification A small sales team is one of the main advantages of a digital business. Automated processes and evaluation tools like a CRM can improve operations even with a small sales crew. For instance, gathering contact details, planning calls, and allocating follow-ups may all be done quickly and openly when a new lead is added to the system. Additionally, it prevents situations where several people are pursuing the same information, which is almost certainly a dead end. The sales staff can also record call details and outcomes, which could be helpful for follow-ups in the future. Some of the most well-known CRMs are Zoho, Hubspot, and Salesforce. Sales and accounting should always work together since book-keeping is never fun. There are several ways to keep track of accounts on your own, but you can pick one that integrates effectively with your inventory management system. Building Brand Loyalty With An AI-enabled Customer Service  Consumer service plays a crucial role in building brand recognition and customer loyalty. There are several options for handling customers and automating the time-consuming steps in the process. One of the most popular ways to handle this topic correctly continues to be chatbots. By responding to a set of predetermined circumstances, triggers, and events, chatbots help automate client interactions. As a result, companies are quickly using chatbots for their customer-facing products. According to a Facebook poll, more than half of customers believe they are more likely to shop with a firm that offers live chat. Customers anticipate being able to quickly and easily find the information they require. Chatbots are merely a tool to achieve that goal. Additionally, several tools can quickly and cheaply integrate chatbots into social media accounts and eCommerce websites. Since they have been around for a while, chatbots have established themselves as a crucial component of any company's customer care strategy. Innovative and Seamless Payment Methods Powered by Technology Customers desire personalization and frictionless eCommerce experiences. Global consumers are anticipated to make 1.1 trillion non-cash payments by 2024 as they buy goods and services using a combination of web, mobile, and connected devices, according to Business Insider. The experience is smooth when individuals can make purchases online fast, effortlessly, and safely. Passive authentication techniques like face and touch ID are becoming more and more common as technology advances since they may be used to complete transactions since the user's credentials are already stored in their wallet. This holds for applications such as GooglePay, AmazonPay, PayPal, PhonePe, Paytm, and others. Giving clients the option to use digital payment methods improves the customer experience because it is easier and takes less time. Nearly all eCommerce businesses provide a choice of digital payment alternatives nowadays to speed up checkouts and improve consumer convenience. Switch to An Omnichannel Customer Experience It's become less important to test a product before buying it. The ease of a single-click purchase on eCommerce sites, brand recognition, social media presence, and general lifestyle affinity are essential factors in deciding to buy. Social media, online markets, and web stores are part of omnichannel retailing. Making sure that marketing strategies enable customers to convert across any sales channel is the aim of multichannel selling. Your company may offer a smooth customer experience if you have efficient automation technology at your disposal and an omnichannel strategy in place. One of the best instances of how organisations can utilise technology using an omnichannel strategy is Walmart's "order-by-text and chat services." Walmart offered a service that guaranteed same-day delivery and allowed users to place orders by text message alone. Although the service is no longer in use, it opened the path for other eCommerce firms to provide their clients with something remarkable. You can use various tools and methods on your online store to collect data, monitor conversions, and target messaging when executing an omnichannel marketing plan. Make Social Commerce A Part Of Your eCommerce Strategy Many firms use social media platforms for advertising. The accessibility, ease and reach that come with social media aids consumers in purchasing. 2018 saw the launch of Facebook Marketplace, which aims to take on Google Shopping, Easy, and Amazon. In addition, Instagram started using product tags in 2016 to make it simpler for consumers to identify the goods and prices they see in advertisements, and in 2017 Shopify and BigCommerce were integrated, directing shoppers to a website where they could make an immediate purchase. Select brands were given buyable pins on Pinterest, which resembles Instagram in functionality, in 2015, and the number of brands increased in 2016. In addition, to make it simpler to make purchases from several merchants at once, a shopping cart was also developed. Conclusion In conclusion, operating in the eCommerce industry requires balancing many competitors with matching client needs and expectations. The technology at our disposal now has the potential to automate repetitive work and expedite processes that call for more attention to detail. You can start using parts of it immediately and take your time selecting others, like an IMS or a chatbot, to boost your company's overall productivity and operational effectiveness. How WareIQ as a 3PL Fulfillment Partner Helps in Your eCommerce Operations Management? WareIQ, as a tech-enabled fulfillment partner, uses a fulfillment network that returns information to our clients so they can monitor inventory levels and orders as they are chosen, packed, shipped and delivered in real-time. Orders are automatically delivered to our warehouses once your store is connected. The product is chosen, packed, and dispatched (and tracking info is pushed back to your store and shared with your customers). WareIQ's fulfilment services assist you in time and cost optimization as well as the utilisation of the delivery process to surpass customer expectations and take control of a more significant portion of the client relationship. With the aid of WareIQ's fulfilment facilities, you can strategically distribute your inventory among our locations to deliver your products more quickly and affordably. By keeping inventory close to your target market, you can cut down on the shipping zones and expenses involved in sending orders to distant locations. With WareIQ's 2-Day Express shipping model, you can provide 2-day shipping across the country whether you ship from one fulfilment centre location or several. WareIQ delivers data and analytics to assist you with everything from year-end reporting to better supply chain decision-making. We do this to give you visibility into our operations and performance and to hold ourselves accountable. For example, we provide information on the fulfilment centres you should stock, the number of days your inventory will last before it runs out, the effect of sales promotions on stock levels, the average cart value, shipping costs, and transit times for each shipping option, your fulfilment costs per order, your storage costs per unit, and much more. Frequently Asked Questions What does a manager of eCommerce operations do?The eCommerce operations Manager acts as the cross-functional point of contact for Marketing, Operations, Finance, and third-party technology and fulfilment partners. For all eCommerce business lines, the incumbent is in charge of overseeing the fulfilment and orders-to-cash process. How can I make my eCommerce operations better?eCommerce operations can be improved in several ways. Automation and technology are essential in the age of on-demand logistics because they help eCommerce operations managers automate time-consuming tasks, provide visibility into business operations, and gather accurate real-time data to support business optimization decisions. What are the primary eCommerce operations?Storage, inventory management, order fulfilment, shipping, logistics, website operation and maintenance, marketing, customer service, and business accounting are among an organization's primary eCommerce operations. What does a manager of eCommerce operations do?To ensure that operations are carried out as effectively as possible, an eCommerce operations manager is in charge of organising, carrying out, managing, and analysing various procedures within the eCommerce supply chain. What are the advantages of a successful eCommerce operations strategy?An eCommerce operations strategy must be carefully planned to meet your business needs and customer expectations.Having a successful eCommerce operating strategy has the following advantages:A thorough eCommerce operations process and the plan are essential to support the growth of your bran:-Well-defined operations strategies increase prospects for growth. You may scale your eCommerce brand to meet rising consumer demand and enter the omnichannel market to serve more customers, thanks to growing sales volume and high order fulfilment.Greater backend efficiency results from effective eCommerce operations management:-  Efficient fulfilment procedures result from an eCommerce operations strategy that handles every aspect of warehouse and logistics operations.Improved eCommerce services lead to better client relations:- Customer loyalty keeps your brand successful. Poor assembly, slow shipment, and inaccurate orders won't do much to attract customers. Carefully specified eCommerce operations greatly enhance a seamless purchasing experience. Customers are more inclined to choose your eCommerce site over rivals when orders come on time and are delivered exactly as described.

August 21, 2022