Posts written by

Pavel D’silva

Pavel is a content marketing analyst at WareIQ. He has more than 3 years of content marketing experience. His key responsibilities include writing SEO-based blogs, guides, guest posts, and other types of content on a plethora of topics related to eCommerce fulfillment, operations, supply chain, warehousing, shipping etc.

Amazon Vs Flipkart Sales During the Indian Festive Season: How Do They Stack Up in 2024?

Amazon Vs Flipkart Sales During the Indian Festive Season: How Do They Stack Up in 2024?

The Indian eCommerce space is growing at a rapid pace and there are multiple eCommerce marketplaces that want a piece of the ever-expanding pie. While Flipkart had been around since 2007, the entry of Amazon into the Indian market in 2013 reshaped eCommerce operations in the country forever since homegrown companies had to adapt their services and offer premium facilities at reduced prices in order to compete and capture their own niche in the sector. Fast-forward to 202 and Amazon vs Flipkart is still the biggest rivalry in the eCommerce space in India, with both companies having largely comparable rates of success and a similar market share. The Indian festive season is viewed as significant means to accelerate growth and generate an increased number of sales. Join us as we take a more detailed look into the ins and outs of Amazon vs Flipkart including a brief look at each company, statistical comparisons, upcoming sales during the holiday season in 2024 and the key differences between each. About Amazon Amazon was one of the initial companies that emerged out of the internet boom in the 1990s. Originally pioneered by Jeff Bezos as an online book retailer in 1994, the company soon expanded its services to encompass a much broader range of products. It is often credited with spearheading various facilities and technologies that are used by most selling platforms today such as ultra-fast same-day and next-day delivery, the concept of premium membership through its Prime program and having multiple fulfillment centers from where orders can be dispatched. The company entered the Indian market and is now seen as a household name when it comes to eCommerce retail. [contactus_uth] About Flipkart Flipkart’s inception was in 2007 as a homegrown alternative to Amazon, which still wasn’t present in the Indian market during that period. The company instantly garnered a vast amount of success and many loyal patrons still prefer selling on Flipkart to any other selling platform, even today. Flipkart’s acquisition by Walmart in 2018 injected newfound resources to enable it to compete on a more level playing field with big players such as Amazon. Flipkart’s success is indicated by its vast user base, positive reviews and market share relative to Amazon which is quite an impressive feat considering that it is more than a decade younger. The company was also one of the first Indian brands that entered the mainstream eCommerce space and took the likes of Amazon, eBay, and others head-on. Amazon Vs Flipkart: Statistical Comparison Amazon vs Flipkart in India is one of the largest rivalries in the eCommerce industry and with a potential user base in excess of 1 billion people for companies to tap into, the competition is fierce. While Flipkart’s revenue crossed ₹43k crores during FY 2024, Amazon’s is a lower but no less significant ₹31k crores. Let us look at some other statistics that set these companies apart in terms of their performance: Indian consumers spend roughly $70 a month on both platforms combinedIn previous years, Amazon’s Great Indian Festival run during the festive season consistently out-paces Flipkart’s festive season equivalent, the Big Billion Day SaleOnly 20% of Amazon users have opted to upgrade to Amazon Prime compared to 50% of Flipkart’s customers that have upgraded to Flipkart PlusAmazon Prime members generally experience quicker delivery times than Flipkart Plus membersAmong non-premium regular users of both platforms, Amazon experienced a customer retention rate of 35% whereas Flipkart only managed a customer retention rate of 25%When comparing the retention rates of premium users, Amazon Prime was able to retain 74% of its customers compared to 80% for Flipkart PlusThe number of registered sellers that use Amazon is 850,000 in contrast to Flipkart’s relatively lower figure of 375,000Flipkart redeems itself with a user base of 350 million people compared to Amazon’s 100 million.There are also more unique products being sold on Flipkart at an estimated 150 million as opposed to Amazon’s 50 millionBoth companies have a roughly equal share of the market at 31.2% and 31.9% for Amazon and Flipkart respectively Amazon vs Flipkart: Upcoming Sales for the Indian Festive Season in 2024 Amazon Nine Days of Navaratri Date: 26th September to 4th October, 2022 (this year dates yet to be announced) Description: Navaratri is one of the most widely celebrated festivals in India and to commemorate the occasion and encourage customers to celebrate with their wallets, Amazon is running this Navaratri-inspired sale. Offers: Up to 75% off for various products9 product categories will be eligible Great Indian Festival Dates: 6th October to 10th October, 2022 (this year dates yet to be announced) Description: The Amazon Great Indian Festival is one of the many flagship events for the company to capitalize on the Indian festive season. Almost every product category is included in the sale and subject to discounts of up to 80%. Offers: Multiple cashback and EMI offers for specified banksUp to 80% off on certain product categories Diwali Sale Date: 24th October to 25th October, 2022 Description: The Amazon Diwali sale is just one of the many Amazon sales that are run during October, the peak of the Indian festive season. The Diwali sale is one of the most popular sales for Amazon so customers are rewarded with a vast number of deals and offers. Offers: Up to 80% off on multiple product categoriesAdditional offers can be availed through specified banks Christmas Sale Date: 21st to 25th December (this year dates yet to be announced) Description: Both Amazon and Flipkart have multiple clashing Indian festive season sales and the Christmas sale is one of them. Amazon puts more of a twist on the sale by offering discounts on winter products and other items that customers tend to use during Christmas and the winter season. Offers: Up to 80% on certain product categoriesSpecial offers on Christmas goodies, gifts and hampers  Flipkart Budget Dhamaka Date: 14th September to 15th September, 2022 Description: This sale places emphasis on value-for-money deals and gives customers the opportunity to save big with discounts of up to 85% on certain product categories. Offers:  Up to 85% off on specified productsDiscounts in many different categories Big Billion Day Sale Date: 3rd October to 10th October, 2022 (this year dates yet to be announced) Description: This is one of Flipkart’s flagship sales of the year and is in the midst of the Indian festive season. There are a large number of discounts and offers on almost every product category that is available. This sale is Flipkart’s answer to Amazon’s Great Indian Festival and its success of it dictates which company will come out on top during the festive season. Offers: Discounts on almost every product categoryAccessories and footwear are up to 70% Christmas Sale Date: 20th December to 25th December, 2022 (this year dates yet to be announced) Description: Flipkart’s goal is to make the happiest time of the year even happier for the Indian festive season. There are discounts of upwards of 70% in certain product categories in addition to plenty of other benefits. Offers: Up to 75% off on fashion, home decor and other categoriesUp to 70% off on electronics such as televisions and smartphones Year End Sale Date: 26th December to 31st December, 2022 (this year dates yet to be announced) Description: There is no way to spend the remainder of the year for customers than buying products they need at huge discounts. Many customers wait all year for this so they can take advantage of the reduced pricing. Offers: Up to 80% discounts on all ordersCashbacks, EMI schemes and other offers are available for certain banksHuge discounts on a variety of product categories Amazon vs Flipkart: Key Differences [table id=49 /] Conclusion: Fulfill Your Amazon and Flipkart Orders for the Indian Festive Season and Beyond With WareIQ Amazon vs Flipkart has emerged as an age-old rivalry in the Indian eCommerce space with both selling platforms trying to out-perform each other through the use of technology, discounts, benefits, facilities and more. This is further amplified during the holiday season with both companies going above and beyond to deliver the most attractive proposition to their users. Therefore, the winners of this particular fight are the consumers, who constantly have access to the best services at the lowest possible prices regardless of which platform they shop on and the retailers, who can make use of the advanced tools and technological advancements that their eCommerce marketplace equips them with because if a retailer does well and sells the maximum amount of products, so too does the particular platform. Thus, it is in the best interest of the beneficiaries of the Amazon vs Flipkart head-to-head to figure out which platform is better for them, as both offer a similar level of performance and will both provide exemplary opportunities to the retailers and customers that use them. If you are an online seller and need assistance to fulfill orders on either platform in addition to many others, WareIQ can be the solution. WareIQ is an Indian eCommerce fulfillment company that has emerged as one of the fastest-growing in the country. We offer a variety of fulfillment solutions across the entire range of eCommerce operations such as storage, order fulfillment, reverse logistics and more. Some of the facilities that we offer that make it a better option than Amazon FBA or Flipkart Fulfillment include: A nationwide network of fulfillment centers and dark storesA custom WMS that can integrate with most major eCommerce marketplaces such as Amazon, Flipkart, eBay, Meesho and moreReal-time updates to changes in inventory levels across selling channels and fulfillment centers in a centralized dashboardA choice of more than 20 of the biggest shipping aggregators that always assigns the quickest and most cost-effective optionBranded tracking facilities to deliver a personalized experience to customersAn app store that contains a good number of productivity-enhancing appsCustom features such as an RTO Shield to protect your business from incurring returns-related expensesUltra-fast and reliable same-day and next-day shipping Amazon vs Flipkart Frequently Asked Questions: FAQs Which platform has more registered sellers?Amazon has more registered sellers at 850,000 vs Flipkart’s 375,000. Which platform receives more customers?Despite Amazon’s advantage in seller numbers, Flipkart gets the edge in the number of customers that use its platform at 350 million vs Amazon’s 100 million. Do Flipkart and Amazon offer international shipping?Amazon has multiple subsidiaries in other countries. However, Amazon India only delivered domestically. Similarly, Flipkart is an Indian company and only operates within the country. Which company is more profitable?Amazon reported a higher income than Flipkart at ₹16,200 crores vs ₹7,840 crores. However, it also experienced a greater loss at ₹4,748 crores vs ₹2,881 crores for Flipkart. From these numbers, it can be determined that Amazon is more profitable. Can you fulfill both Amazon and Flipkart orders with WareIQ?Yes, in addition to fulfilling orders on Amazon and Flipkart with WareIQ, you can also fulfill orders on multiple other selling platforms and can manage your orders and inventory in one consolidated dashboard.

August 22, 2022
10 Effective Ways for Successful Holiday Marketing Campaigns in 2024

10 Effective Ways for Successful Holiday Marketing Campaigns in 2024

The holiday season is a great opportunity for eCommerce retailers to boost sales, attract new customers, encourage repeat purchases from existing customers, and expand their eCommerce operations to meet their objectives. While the holiday season itself is largely responsible for increasing demand and consequently, sales, businesses need to take the onus on themselves to cast a wide enough net in their marketing efforts in order to capture a sizable portion of their target audience as opposed to their competitors. While most retailers spend a significant amount of time refining their products and researching their audience, they also need to focus on improving the visibility of their offerings, which will result in more attention and ultimately, more conversions, which is the primary goal for most eCommerce companies. This increased visibility can be achieved by running online ads and tailoring marketing efforts to fit the demand for specific products during certain festive seasons. Read further as we delve deeper into the necessity of running marketing campaigns during the holiday season, frequent mistakes that businesses make in their marketing campaigns, the most-used platforms for digital advertising, and 15 impactful methods to improve your online ads during Diwali sales and Christmas sales 2024. Why Should You Run Marketing Campaigns During Holiday Season? To Capitalize on the Increased Demand Holiday season is a natural catalyst that accelerates the capability, sentiment and willingness of customers to purchase products due to their perception of the ability to get better value for their money due to the vast amount of deals, discounts and offers on tap. Since the demand already exists and is bound to grow steadily, retailers need to position themselves to customers as the solution to their requirements and this can be done by running various ad campaigns during holiday season. To Redirect Customers Away From the Competition Since the eCommerce space is filled to the brim with various enterprising retailers whose interests often conflict and there is only a limited customer base for every product category, they are constantly squabbling to get the top spot when it comes to reeling in customers. Keeping this in mind, retailers need to employ the use of digital advertising and run online ads to try and convince customers to choose their brand instead of their nearest rivals and this can be done by highlighting their USPs, price advantages over other products, delivery timelines or any other factors that can play to their advantage. To Enhance Brand Recognition Online ads play a pivotal role in increasing brand recognition amongst existing and potential customers. Just like how many brand commercials are engrained in the memories of those that grew up watching them in their childhood, a well-run digital advertising campaign can increase the visibility of a brand and the ability of customers to recollect catchy slogans or entertaining images of videos and associate them with the relevant business.   Suggested Read: Branded Shipping to Enhance your Brand Image. To Track Conversion Rates Running online ads can open the door to being able to track various important metrics and analyse them to identify which portions were successful and which weren’t. For instance, if a business runs a Facebook ad, they get access to statistics such as the number of people who saw the ad, the number of people of clicked on the prompt, the number of people that visited the site and the number of people that actually ended up buying the product. If a higher proportion of customers went on to perform the intended task which was to purchase a commodity or service, compared to the number of people that saw the ad, the campaign could be deemed a success. [contactus_lilgoodness] Key Components of Successful Holiday Marketing Campaigns 2024 Refine Your Target Audience Conduct research to determine your target audience so that you can learn more about their preferences, which income bracket they fall in, the price range of their previous purchases and more. This will help you tailor your digital advertising campaigns specifically for your customers so that you can spark more interest among them and avoid spending money on audiences that would have lower conversion rates. Analyse the Success of Previous Ad Campaigns By looking back at the digital advertising campaigns during the similar seasons of previous years, retailers can conclude which strategies or elements were more effective and others so they can spend more time and effort in refining those and avoid the ones that didn’t yield the anticipated results. This can lower costs associated with running online ads and streamline ad campaigns during holiday season.  Determine Your Objectives After you have determined your target audience and analysed the success of prior digital advertising campaigns, you can shortlist the key objectives and targets that you want to achieve during the current year’s campaign. Having a predetermined set of goals provides guidelines on ways they can be achieved and can also motivate employees to work towards achieving them. Keep Track of Your KPIs Not all KPIs are created equal and some will be more relevant to a business than others, based on the industry, objectives, product types and more. Determining which KPIs need to be measured, tracked and analysed can provide valuable insights into important metrics such as customer behaviour, purchasing patterns and marketing trends, among others. It will also help you to identify which areas of your business are performing optimally and which areas require further improvement. Suggested Read: Mistakes you should avoid during the holiday season. 4 Most Popular Platforms for Running Online Ads During Festive Sales Google Ads Google Ads is one of the most comprehensive tools for digital advertising and can help you run ad campaigns during holiday season. Ads can be run on both mobile and desktop devices and can be specifically targeted toward people that use the devices you have selected such as smartphones or tablets. Since the platform is run by Google, the most popular search engine in the world, consistent results in relation to the amount of money spent are almost guaranteed. Ads can be run in many different formats such as text-based ads, static image ads and video ads. Facebook Ads Running online ads is Facebook’s forte. With a variety of tools to help filter your target audience based on a huge amount of aspects such as location, income, education, marriage status, most-used devices, preferred operating system and much more, in addition to being integrated with other Meta-based apps such as Whatsapp and Instagram, the Facebook business suite is extremely detailed and provides granular controls for just about any function that you can think of. Using this platform is a must if you want to garner success by running marketing campaigns during the holiday season. Source Instagram Ads In recent years, Instagram has overtaken Facebook in popularity, especially among younger generations such as Millenials and Gen Z. Instagram consistently provides a medium for brands to market their products, either through social media marketing or running ad campaigns. If your products are tailored towards a younger audience, you should definitely consider using this platform. Instagram’s engagement numbers are also a staggering 58% more than Facebook and an alarming 2000% more than Twitter. You have the choice of running online ads that can be linked to your website or landing page and also boosting posts and stories so they can gain more visibility. Source LinkedIn Ads With LinkedIn’s burgeoning reputation as the go-to app for working professionals, running ads on its platform can open the door to a vast number of users and is especially useful if your products are targeted toward corporates, people that work in a variety of other industries and the B2B segment of the market. Because of the nature of the audience that primarily uses LinkedIn, users tend to have significantly higher rates of disposable income compared to other platforms. There are 3 types of ads that can be run on LinkedIn - sponsored content which includes images and videos that are displayed in the newsfeed; sponsored messaging which is similar to other email marketing tools; and text and dynamic ads which are only visible to desktop users. 10 Effective Ways to Enhance Your Online Marketing Campaigns During Holiday Season 2024 Customise Your Website for the Holidays The sales that take place during holiday season generally comprise at least 30% of a company’s annual sales so capitalizing on the holiday sentiment of customers is a must. Giving your website a small makeover to capture the interest of customers and enhance the festive spirit can go a long way in improving their user experience and can be the difference between them choosing to purchase their products from your website or another company that makes them feel more special. Additionally, your website would be receiving significantly more traffic as a result of online ads so it pays to revamp it to fit the holiday mood. Offer Additional Benefits to Existing or Early Customers You can enhance the experience of customers that have patronised your business in the past and increase your chances of getting repeat purchases by offering them additional benefits such as free delivery or a specified discount. Additionally, you can mention that the first 50 or 100 customers that respond to the ad, fill out a form or purchase a product will be eligible for various benefits. This will help increase engagement and will result in more conversions. Promote Your Products and Festive Offers on Social Media Running ad campaigns during the holiday season is only one part of the puzzle as it generally targets people that may not have heard of your brand before. You can use social media marketing in tandem with your online ads to capture attention from customers in every corner that you can. Specify the offers and deals that customers can avail of on your social media to increase the possibility of directing them to your website or landing page and generating more sales. Focus Your Efforts on Mobile Devices We live in a mobile-centric society where everything is accessible at the click of a button on a device that we can carry around wherever we go. Most customers are more inclined to browse and purchase products on their phones or tablet because it is portable and convenient. Thus, you should run online ads that are specifically targeted at people who use smartphones as their primary communication and leisure devices while also tailoring your ads to work best with mobile screen sizes so they look more appealing. Use Dynamic Content In keeping with the theme of offering users a mobile-friendly experience when it comes to digital advertising, making sure that you run video ads or animated content in your online ads is a must. We live in a world where people are accustomed to looking at reels on Instagram, Shorts on Youtube and stories on Snapchat. Appealing to this already existing trend of short videos and gifs can massively increase the chances of your ads resonating with customers. Collaborate With Social Media Influencers Partnering with well-known social media influencers can be the gateway your business needs to appeal to a wide range of people. These influencers often have large followings on different apps and some focus on creating content and growing their audience on specific platforms, which can be helpful if you want to target a certain group of people on Youtube, Instagram, Snapchat, Twitter, Facebook or other social media apps. This can generate hype and create buzz around your product which is something that comes with the territory of being an internet personality. Offer Deals and Discounts Don’t just run ads for your company or products without giving people a reason to click on them in the first place. Highlighting offers and discounts in online ads is a sure-fire way to get customers interested and can lead them down the rabbit hole of clicking on it and eventually purchasing a product. Make sure not to give away too much information so that they will need to fill out a form or get redirected to your website or landing page to get all the details. Provide Incentives to Increase Clicks Customers are used to online ads as every app is filled to the brim with them. Unless something really catches their eye, customers will generally ignore ads and scroll through them. You can have app-specific offers so that customers who initially saw your ad on Youtube can be eligible for a discount or offer a 10% cashback if a customer completes the sales funnel in less than an hour. Make sure you get them interested enough to click on it because that is the first step towards a purchase. Utilise Up-Selling and Cross-Selling Upselling and cross-selling strategies enable retailers to sell more products to customers and increase the cart value of each order by recommending complementary products or substitutes in case customers are looking for a cheaper alternative or another option. You can have product suggestions on your website or landing page that your customer gets redirected to or even run parallel ads of other products you are offering simultaneously. Include Testimonials in Your Online Ads The reviews and customer feedback provided carry a lot of weightage when customers are contemplating making a purchase. Positive reviews can provide the extra jolt that is needed to propel customers to make a purchase while negative reviews can be the cause of customers leaving your site or product listing. By including testimonials from prior customers in your online ads, customers will become more willing to give your brand a chance. Conclusion: Why You Should Choose WareIQ as Your Fulfillment Partner During the Holiday Season? Running marketing campaigns during holiday season is one of the most profound ways that businesses can capitalize on the added demand and convert that demand into a sale. With the rise of the internet and social media, it is important for businesses to adapt their digital advertising strategy to bolster their short-term and long-term growth and success. If you are an eCommerce retailer that needs assistance in fulfillment and shipping due to the increased demand brought about by the holiday season, WareIQ can help. WareIQ is an eCommerce fulfillment company based in India that is experiencing rapid growth amongst eCommerce sellers due to our thoughtful and covenant offerings. We can help in a variety of different ways from storing your inventory to fulfilling your orders. Some of the services we provide are listed below: A pan-India network of fulfillment centers and dark storesSmart inventory placement technology that determines where your goods should be stored based on customer demand and proximity to themA custom WMS that can monitor and update inventory levels in real-time, across multiple eCommerce selling platforms and fulfillment centersAn app store that consists of a large number of apps to enhance productivity in different facets of eCommerceUltra-fast delivery through a choice of more than 20 shipping aggregators that automatically assigns the quickest and cheapest option for every order Holiday Marketing Campaigns: FAQs What are the major platforms that are used to run marketing campaigns?Online marketing campaigns are mainly run on Google, Facebook, Instagram and LinkedIn What is the purpose of running online ads?Although there are many benefits of running online ads, the main purpose is to increase the visibility of your brand and products to your target audience to increase the chances of generating sales. Do you need to pay to run online ads?Yes, most platforms require you to pay to run online ads where performance and success rates will be in proportion to the money spent on each campaign. What are the 4 types of online ads?The 4 types of online ads are:- Social media- Paid search- Native- Display advertising Can WareIQ be integrated with different selling platforms?Yes, WareIQ can be integrated with more than 12 eCommerce marketplaces such as Amazon, eBay, Flipkart, Meesho and many more.

August 21, 2022
5 Best Strategies for eCommerce Retailers to Make the Most of the Amazon Great Indian Festival 2024

5 Best Strategies for eCommerce Retailers to Make the Most of the Amazon Great Indian Festival 2024

Amazon was initially founded in 1994 by Jeff Bezos as an online book retailer to capitalize on the burgeoning emergence of a brand new concept to the general public -the internet. Fast forward to 2024 and Amazon has transformed from a relatively unknown startup that was pioneered during the internet boom to one of the most successful and renowned online selling platforms in the world. In a similarly enterprising move to its initial founding, the company started operations in India in 2013 and has been largely responsible for the explosive growth of the eCommerce sector in the country and has introduced revolutionary new technologies that have since been adopted by the competition in an attempt to keep up. While Amazon sells millions of goods every year, it experiences a significant amount of success during its Amazon Great Indian Festival. In this blog, we will delve deeper into what the Amazon Great Indian Festival is, important statistics that showcase its success, 5 tips to make the most of it and important details about the upcoming Amazon Great Indian Sale in 2024. What is Amazon Great Indian Festival? The Amazon Great Indian Festival, also referred to as the Amazon Great Indian Sale, is an eCommerce sale that is run every year by Amazon.in. Being one of the largest flagship Amazon sales, it is usually conducted anytime between September and October and consists of lucrative Amazon deals on a whole spread of product categories ranging from electronics and furniture to sporting goods and household items. The company generates a large portion of its annual sales and revenue from this event and more than 78% of retailers suggest that they will gain more visibility because of the sale than in their conventional operations. The company expects to generate a gross merchandise value (GMV) of upwards of $9 billion, a more than 23% jump from the previous year. Additionally, the Amazon Great Indian Sale has historically been used to launch new products, owing to the immense popularity that it receives from customers. [contactus_lilgoodness] Impactful Statistics of the Amazon Great Indian Festival The Amazon Great Indian Festival has given multiple opportunities to Amazon as well as the large number of retailers that use Amazon sales to boost their brand visibility and generate as many sales as possible. The eCommerce business is a numbers game so the sheer success of the Amazon Great Indian Sale can be reflected by the performance and statistics of previous iterations of the event. We have taken the liberty of listing some of them below: During the Amazon Great Indian Festival in 2021, more than 30,000 retailers generated more than $100,000 in salesThe Amazon Great Indian Festival was able to serve 99.7% of pin codes across the countryAmazon’s net income increased to $14.3 billion, almost double in relation to Q4 of 2020As a direct result of the Amazon Great Indian Sale, the company was able to attain a 9% growth rate to total revenue of $137.4 billion during Q4 in 2021The Amazon Great Indian Festival saw the highest recorded sales numbers in 2021 since the inception of the event79% of new customers during the Amazon Great Indian Festival came from Tier 2 and Tier 3 towns and citiesIn addition to global brands and large nationwide companies, an estimated 75,000 local retailers from 450 cities participated in the Amazon Great Indian SaleLast year’s Amazon Great Indian Festival featured more than 1000 product launches from reputed brands such as Samsung, OnePlus, Boat, Lenovo and moreThe Amazon Great Indian Festival in 2024 managed to create more than 110,000 provisional jobsThe company expanded its storage capacity by more than 40% during last year’s Amazon Great Indian Festival 5 Tips to Have a Successful Amazon Great Indian Festival in 2024 as an eCommerce Retailer Enhance the Attractiveness of Your Products In a similar vein to how products are displayed in the most strategic and attractive way by brick and mortar stores, eCommerce retailers that take part in Amazon sales such as the Amazon Great Indian Festival, need to make their product listings stand out from the rest by making them as visually appealing as possible. This includes the use of high-resolution photos and videos of the product in multiple use case scenarios, well-written product descriptions, and any other element that will add to the appeal of their products. Amazon offers various services such as professional photoshoots and workshops on product listing guidelines to follow so retailers can opt to take part in them to get better results. Improve the Visibility of Your Commodities Amazon is filled to the brim with products in multiple categories so the impetus is on retailers to make sure that their products are as visible as possible to their target audience, especially during Amazon sales where competition is fierce, such as the Amazon Great Indian Festival. Improving product visibility is mostly done through strategically placed keywords and ensuring that all the keywords that pertain to a retailer’s products are covered in the listing so it will rank higher on search engines such as Google and within Amazon itself. Again, Amazon offers courses on SEO listings so be sure to take part. Offer Deals and Discounts The entire reason for running the Amazon Great Indian Festival is to offer goods to customers at reduced prices or better deals than conventional, off-season pricing plans. Retailers need to do their part by running various discounts on offers on various products, either to increase the sales of their latest offerings to get rid of outdated or slow-moving stock. Amazon provides personal account managers on request and for an additional fee to help determine what the optimum pricing would be depending on the nature of the business, competition in the sector and type of products so retailers can take advantage of that. Streamline Your eCommerce Operations Retailers need to be aware of the fact that they are sure to get a much larger number of orders than they are used to so they need to make sure that their operations can handle the extra traffic. Tasks such as inventory management, stock replenishment, storage, picking and packing services, transportation and more will all be under more stress in addition to suppliers having to produce more goods in a shorter period of time in order to meet demand. If all these processes are not equipped to handle the extra influx of orders, it might result in delays and poor customer satisfaction, leading the company to be penalised by Amazon. Get Assistance Directly From Amazon Since Amazon has extremely strict guidelines, low tolerances for mistakes and seeks to standardise the customer experience as much as possible, they make many customer support services available to retailers to assist with many different types of queries, especially during periods of high demand and sales such as the Amazon Great Indian Festival. From online workshops, direct communication, in-person training and more, the company ensures that no sellers are left lacking in the information they need to be successful during Amazon sales. You May Also Like: Amazon Festive Sale vs Flipkart Indian Festival Sale Important Details of the Amazon Great Indian Festival in 2024 Dates The last sale commenced on 6th of October, 2022 and ended on the 10 of October, 2022. Users will have an opportunity to purchase finished goods at significantly discounted prices for the 5-day period. Offers and Discounts Amazon offers discounts of up to 90% on certain categories with free gifts also available during the purchase of eligible items. Additionally, the various categories are subject to the following discount rates: Mobiles and Accessories: Up to 40% off Home and Kitchen Products: Up to 70% off Electronics: Up to 75% off Fashion Items: Up to 80% off Televisions and Household Appliances: Up to 50% off Everyday Essentials: Up to 60% off Benefits for Amazon Prime Members Amazon Prime members will get an additional 24 hours to explore and shop compared to regular users. They are also eligible for additional discounts and offers in certain categories in addition to the usual benefits such as same-day shipping. Benefits for Various Banks and Payment Options SBI Credit Cards: 10% Discounts up to ₹2,000 Amazon Pay / ICICI Credit Cards: 3% cashback and a reward worth ₹1,800  Bajaj Finserv Credit Cards / Debit Cards: No-cost EMIs on up to ₹2 lakhs Conclusion: Fulfill Your Amazon Orders With WareIQ The Amazon Great Indian Sale is one of the biggest eCommerce sales in the country and is a chance for the company and retailers alike to make the most of the increased demand and sell as many products as possible in addition to being able to launch new products, get exposure to a larger audience, enhance their brand image and much more. Amazon also offers plenty of helpful tools to enable sellers to reach their goals as their success and reputation are also in the best interests of Amazon. An Amazon sale such as the Great Indian Festival can also be the nudge that many retailers need in order to achieve long-term, sustainable growth and success. If you are a retailer that sells on Amazon and requires assistance to fulfill their orders during the festival and otherwise, you can consider partnering with WareIQ. WareIQ is an up-and-coming, homegrown eCommerce fulfillment company that provides a wide swathe of services that encompasses every aspect of eCommerce. Some of the facilities we offer that would be beneficial to you if you plan to expand your services for the Amazon Great Indian Sale and operate on multiple eCommerce marketplaces are: A nationwide network of warehouses and fulfillment centersA custom WMS that can integrate with multiple online selling platforms including Amazon and can consolidate order data, manage inventory across multiple fulfillment centers and more.An ultra-fast shipping service that provides same-day and next-day shippingA choice of more than 20 of the biggest shipping aggregators in the country that automatically assigns the fastest and cheapest option for every orderA custom app store with multiple applications to enhance productivity in different areas of your eCommerce business Amazon Great Indian Festival Sale: FAQs How much can consumers save by shopping during the Amazon Great Indian Festival?Products in almost every category are subject to a wide range of discounts of up to 90% in some cases, though it depends on the product, company and category. How can retailers benefit from the Amazon Great Indian Sale?Retailers can gain more product visibility from wider audiences, generate more sales and revenue and boost their growth by capitalizing on the Amazon Great Indian Sale. Why is it necessary to prepare for sales in advance?Sales often bring higher demand and more orders which can put additional strain on a company’s supply chain and fulfillment procedures. To successfully combat this, retailers need to start making preparations in advance and be ready by the time the sale starts. Does Amazon offer assistance to retailers?Yes, Amazon not only offers customer support but also training on various topics in the form of online workshops, webinars and in-person demonstrations. Can you use WareIQ to fulfill orders on other platforms?Yes, retailers that sell on multiple platforms such as Amazon, Flipkart, eBay, Meesho and many others can use WareIQ to fulfill orders and gain access to all the services we provide.

August 15, 2022
10 Biggest eCommerce Mistakes During Holiday Season and How to Avoid Them for Festive Season in 2024

10 Biggest eCommerce Mistakes During Holiday Season and How to Avoid Them for Festive Season in 2024

The holiday season, regardless of which festivals or public holidays are being celebrated, generally is a time of cheer for eCommerce shoppers and retailers alike. Customers encapsulate this newfound happiness by buying gifts for themselves and their loved ones and retailers can share in this experience by enticing customers to choose them over their competitors by going above and beyond to provide the most attractive festive offers, run promotional campaigns to generate visibility and provide the best overall experience to every customer so that they can benefit from the positive publicity that is sure to follow. However, in the bid to get as much business as possible, enterprising retailers could run the risk of lowering their profit margins or providing sub-par service while unassuming sellers may not do enough to capitalize on the holiday season hype and could lose out on potential customers to their rivals. In an effort to balance sales generation and maintain their profit margins, retailers need to come up with common sense solutions. Read along to get an idea of the impact the holiday season has on eCommerce companies, the advantages of preparing for it in advance and 10 of the biggest eCommerce mistakes during holiday season that plague retailers. What is the Impact of the Holiday Season on eCommerce? Increased Demand from Customers Customers often use the holiday season as the motivation they need to buy new products, either for themselves, their loved ones or both. Because eCommerce holidays are associated with exciting discounts and sales season, customers hold off on buying things they need specifically so that they can get them at discounted prices during holidays such as Diwali or Christmas. Conversely, retailers need to adjust their inventory levels, logistics strategies, pricing plans, and fulfillment processes to meet the additional demand from customers so that they can prevent product shortages, delays and other negative implications from occurring. Added Responsibilities on Suppliers Due to retailers being aware of the increased demand that arises during the holiday season, they need to place significantly larger orders of their high-demand commodities to be prepared for the influx of orders from excited customers. This places added pressure on suppliers to meet their targets and can lead to delays, quality issues and shortages if clear communication is not prioritized in advance.  Heightened Stress on Retail Operations The holiday season not only brings an increase in the ability and the desire for customers to buy new products but also places a colossal amount of pressure on eCommerce companies and the various departments that are responsible for maintaining inventory levels and fulfilling orders. More demand means larger purchase orders from manufacturers, more orders that need to be picked, packed and dispatched and more stress on shipping aggregators to deliver orders in a timely manner. [contactus_uth] What are the Benefits of Preparing for Holiday Season in Advance? Ensures Accurate Estimations of Required Inventory By conducting diligent forecasting at least a couple of months prior to the peak of holiday season demand, retailers can accurately determine which products will be successful and estimate the quantities that need to be ordered for each product based on their projected demand. This prevents having too little of high-demand products which prevents stockouts and also mitigate costs associated with over-ordering and storing additional unsold inventory.  Improves the Overall Customer Experience Customers are generally the most impatient and picky during the holiday season because they want to ensure that everything will be in order and they have whatever they need. Thus, eCommerce companies that offer them the most seamless experience from the time they open the website, browse through product listings and make the payment, all the way up to the point they receive their order, will be eligible for a vast array of positive feedback and reviews which will encourage other customers to give that brand a try. Enhances Brand Reputation Positive customer feedback is synonymous with an excellent brand reputation for eCommerce companies. Because customers do not have as much transparency as they would while shopping in a physical store where they can actively see what is happening in front of them, they take other customers' opinions into account while making purchasing decisions. If a brand has a positive reputation amongst most consumers, it will increase its ability to sell more products and convert interest into sales at a higher rate. 10 Biggest eCommerce Mistakes During Holiday Season Made by Online Sellers and How to Solve Them in 2024 Lack of Transparency Regarding Delivery Dates and Return Policies One of the biggest reasons that customers abandon their shopping carts is unclear delivery dates and non-transparent return policies. There are many eCommerce customers that require their orders to be shipped as soon as possible and there are many more that are apprehensive about spending their hard-earned money on a product that they cannot see and have no knowledge about if and when it will arrive. Retailers that do not provide the necessary amount of information to reassure customers are at risk of having a high rate of cart abandonments and a low rate of conversions. Additionally, not mentioning return policies before and after customers purchase a product is one of the biggest eCommerce mistakes during the holiday season that are constantly made by eCommerce companies. Solution: To avoid making one of the biggest mistakes in the industry, eCommerce companies need to provide a proper ETA on product listing pages, and checkout pages and also provide dedicated order tracking pages so that customers will have transparency at every step of the fulfillment process. They also need to make sure that their return policy is clear and is mentioned in easily visible locations. Conflating Advertising with Marketing Advertising primarily consists of running paid campaigns on various platforms to increase the visibility of a brand and its products. Marketing involves automated emails and social media promotions to actively entice users to purchase various products. One of the biggest eCommerce mistakes during the holiday season that retailers make is focusing on one while neglecting the other. Solution: eCommerce companies need to have a strong advertising campaign in addition to their marketing efforts to achieve the maximum amount of visibility and reach amongst their target audience. This includes running paid ads on Facebook and Google, updating their social media pages with their new launches and promotional offers and keeping in touch with customers through email campaigns. Absence of Customized Product Suggestions Customers that are in a hurry to finish their holiday shopping often look for product suggestions and bundles to save them time and also because they associate them with being a better deal than buying products individually. eCommerce companies that don’t provide product suggestions and curated product mixes are missing out. Solution: Retailers can provide specialized holiday-specific product baskets that can be customized according to the requirements of the customer. Additionally, they need to be placed in strategic locations that will catch the customer’s eye. Suggested Read: Customised packaging by WareIQ. Having a Complex and Multi-Layered Checkout Process Another big reason for shopping cart abandonment and one of the biggest mistakes that online sellers can make is having a long and tedious checkout process. Customers often want to limit the amount of information that they share with retailers so a prompt for them to fill out multiple fields of information can often lead to cart abandonment. Moreover, a long checkout process can lead to frustration amongst customers. Solution: eCommerce companies can reduce the amount of information they extract from customers to just the essentials such as their phone number and email so that they can maintain further contact. Additionally, they can streamline their checkout process to be as seamless and unimposing as possible. Not Planning in Advance Negligence when it comes to prior preparation for the festive season is definitely one of the biggest mistakes that retailers can make. Whether it comes to inventory ordering, promotions, new product launches and more, a lack of planning can cause disruptions in multiple facets of eCommerce operations. This can lead to stockouts, delays, confusion and negative customer sentiments which can have dire consequences for the business. Solution: eCommerce companies need to perform activities at least 2 to 3 months in advance such as forecasting to estimate inventory they need for various products, determining what promotions they want to run and putting things in place, creating hype on social media and much more. This will ensure that everything is organised for the time that the holiday season rolls around. Not Preparing for Additional Website Traffic According to research, at least 47% of all customers expect a website page to take 2 seconds or less to finish loading. Due to the additional influx of customers during the holiday season, eCommerce companies that don’t prepare their website servers are subjecting their customers to longer wait times and a glitchy user experience.  Solution: eCommerce companies need to have an accurate estimation of the increase in website traffic they are expecting during the festive season and provide their servers with the necessary optimization and tools to handle the additional volume. Falling Short of Packaging Material This is one of the biggest eCommerce mistakes during the holiday season because if orders cannot be packaged, they cannot be shipped. Oftentimes, retailers make preparations for all the main criteria involved for the festive season but neglect basic processes like ordering enough packaging material. This will lead to multiple delays and will result in poor customer satisfaction and negative feedback. Solution: eCommerce companies need to ensure that they order enough packaging material in relation to the number of items they have ordered from the manufacturer. In addition, they should partner with multiple packaging companies to ensure that they can have a backup in case it runs out. Relying on a Stagnant Workforce The usual number of employees that eCommerce companies use may work for off-season demand but they may need to hire additional resources for the holiday season to be able to tackle the increased number of orders that need to be located, packaged and dispatched. Retailers that fail to hire enough help can cause multiple delays and issues with their supply chain. Solution: Estimations regarding the amount of demand by analysing historical data of similar seasons during previous years can help determine how many additional workers need to be employed and whether they should be temporary or permanent. Neglecting to Verify Delivery Locations Increased demand necessitates the need for increased precautionary measures as mistakes and errors can frequently crop up due to staff being less careful in the interest of fulfilling as many orders as possible. Improper delivery addresses can cause a variety of problems including delays, dissatisfied customers, additional costs to the company and much more. Solution: Important delivery information such as customer addresses should be cross-checked to avoid shipping an order to an incorrect location. Extra diligence can prevent the business from spending needlessly on additional logistical procedures. Waiting too Long to Outsource Fulfillment to a 3PL eCommerce companies often lack the capabilities and financial resources to be able to handle the increased demand that the holiday season brings. By relying on the existing workforce and tactics, they can often fall behind the competition and lose out on customers to other companies which can cost them valuable revenue. Solution: We encourage eCommerce companies to outsource their fulfillment requirements to 3PL fulfillment companies like WareIQ so that they can equip themselves with all the resources and technology they need to provide their customers with the best possible experience. Conclusion: Safeguard Your eCommerce Operations During Holiday Season 2024 With WareIQ Preparing for the holiday season is imperative for the success of any eCommerce company. Not only is it a time when they can capitalize on increased demand and sales but they can also use it as an opportunity to increase their brand presence and reputation. By avoiding basic mistakes and planning in advance, retailers can easily be successful and achieve their objectives. If you are an eCommerce retailer and need assistance with implementing and streamlining eCommerce processes during the holidays, you can consider partnering with WareIQ. WareIQ is one of the leading eCommerce fulfillment providers in the nation. We utilize advanced technology and provide our users with unique facilities that help them step up their eCommerce game. To assist you with preparing for the holiday season and to avoid any errors that could occur, we provide the following facilities: A pan-India network of fulfillment centers and dark storesSmart inventory placement to store your inventory closer to your customersUltra-fast same-day and next-day deliveryA custom WMS that can integrate with more than 12 eCommerce selling platforms and track inventory across multiple fulfillment centers in real-timeBranded tracking pages to provide a personalised experience to your customersAn app store with multiple apps such as the Customer Feedback app which consolidates all your online reviews in one placeA choice of more than 20 shipping providers that automatically assigns the fastest and most cost-effective option for every order.We have no minimum order requirements and you only need to pay for the facilities that you use eCommerce Mistakes During Holiday Season: FAQs Why is the holiday season important for eCommerce companies?The holiday season brings increased demand so companies can generate more sales and increase their revenue and profit margins. Why do companies need to prepare for the holiday season in advance?They need to prepare in advance so that they can ascertain the amount of inventory they need, determine how to promote their products and get everything ready to avoid giving their customers a sub-par experience. Do companies need to provide offers during the holiday season?In order to make their products as appealing to customers as possible, we would advise them to have offers and discounts on various products to avoid getting left behind compared to their competitors. Why do e-commerce mistakes occur during the holiday season?E-commerce mistakes during the holiday season can occur due to a variety of reasons, including increased demand, high volume of orders, lack of preparation, and lack of proper planning. How can these eCommerce mistakes be avoided during the holiday season?These eCommerce mistakes can be avoided by properly forecasting demand, preparing inventory and supply chain accordingly, having a reliable website infrastructure, providing accurate and detailed product information, and having a well-trained customer service team to handle the increased volume of inquiries. What are the consequences of making eCommerce mistakes during the holiday season?The consequences of making eCommerce mistakes during the holiday season can include loss of sales, damage to customer loyalty and trust, and negative online reviews and ratings. Why is it necessary for retailers to partner with 3PL providers?Certain companies that do not have access to a vast amount of resources and finances would be better suited to outsource their fulfillment requirements to a 3PL as they will be on equal footing with their competitors and can offer similar services for lower prices. Can WareIQ integrate with multiple eCommerce marketplaces?Yes, WareIQ can integrate and fulfill orders from online marketplaces such as Amazon, Flipkart, eBay, Snapdeal, Meesho, and much more.

August 10, 2022
10 Techniques to Generate eCommerce Customer Feedback in 2024 to Enhance Customer Satisfaction and an Exclusive Look at WareIQ’s Customer Feedback App

10 Techniques to Generate eCommerce Customer Feedback in 2024 to Enhance Customer Satisfaction and an Exclusive Look at WareIQ’s Customer Feedback App

The primary objective of most eCommerce companies is to sell their products to as many customers as possible and ensure that they have a good experience in order to increase their chances of getting repeat purchases. Getting genuine eCommerce customer feedback has multiple advantages for a business. If customers have a good experience, retailers would want to highlight it in the form of testimonials, reviews on their website or listing platform and feedback on online forums. Customers generally take existing or prior customer feedback into consideration when trying to make a choice about which brand to purchase from. Positive customer feedback can mean the difference between customers choosing a particular firm as opposed to its competitors. Conversely, negative feedback can have similar implications but in reverse. However, it is important for retailers to take it sportingly and to try and solve the issues that customers have faced, either with their overall experience or granular aspects of their order. Abrupt resolution of issues can also lead to enhanced customer appreciation. Read along as we go into more detail about eCommerce customer feedback, why it is important, how it benefits your business, 10 ways to push for customer feedback in eCommerce, and how WareIQ’s customer feedback app can help. What is Customer Feedback in eCommerce? Customer feedback in eCommerce refers to the expression of a customer’s experience with different aspects of a company's purchase and fulfillment processes, either directly to the company through telephone, message, or email communication, indirectly through reviews on their website or the listing platform where the order was initiated, or externally through online forums and group chats. This feedback can either be positive, negative, or in between, where customers may have liked certain aspects of the purchase or post-purchase experience but expectations may have fallen short during the delivery experience. This feedback is valuable for an eCommerce business as positive feedback can encourage other customers to make a purchase while negative feedback can be a roadblock to new customers’ willingness to give the business a try. It is also important how a business reacts to negative feedback. While some businesses make an effort to take customer feedback into consideration and try and correct any mishaps that occurred, other businesses either don’t respond or don’t make an effort to win over the customer, which can have dire consequences. [contactus_lilgoodness] Important Statistics in Regards to eCommerce Customer Feedback eCommerce is often regarded as a numbers game and it is important for retailers to keep track of various metrics of their business, including their successes and failures, which can be identified through customer feedback and user experience. We have compiled a list of important statistics that highlight the importance of eCommerce customer feedback. They are listed below: A study by Womply indicated that businesses that respond to at least 25% of eCommerce customer reviews can get an increase of 35% in their revenue.In a survey conducted by Podium, 93% of respondents indicate that reviews impact their purchasing decisions.In a poll by Broadly, 84% of respondents claimed that eCommerce customer reviews carried the same weight as recommendations from friends or family.According to ReviewTrackers, Facebook and Google are the online platforms where customer reviews get the most visibility.A study by Vonage found that businesses in the US lose an estimated $62 billion annually due to sub-par customer service.Online consumer behavior research by KPMG shows that at least 30% of online shoppers mostly mobile shoppers, have shared online feedback.A Zendesk study found that 97% of respondents said that poor customer service can lead to a change in their purchasing habits.According to a study conducted by Cone, 80% of respondents said that negative reviews impacted their decision to buy a product.A survey by Bazaarvoice indicated that 70% of those polled changed their perception of a company depending on how they responded to eCommerce customer reviews.According to the Spiegel Research Center, products with at least 5 reviews were 270% more likely to be purchased compared to products with 0 reviews. Additionally, expensive products that had reviews could increase their conversion rates by upwards of 380%. Benefits of Getting eCommerce Customer Reviews Source Enhances Customer Satisfaction By allowing customer feedback in eCommerce through the form of reviews or direct communication, retailers can get valuable insights into the experience and varying opinions of customers on different aspects of the business and can help them gauge what goes down well with customers and what doesn’t. This helps improve customer satisfaction for both customers that had their issues rectified and future customers who will benefit from the improvement in whichever processes that were causing dissatisfaction. Results in Loyal Customers Every business strives to generate enough satisfaction in the overall interactions that customers have with their business so that they will ultimately be loyal to the brand and not divert their business elsewhere when they need similar products. Paying attention to customer feedback in eCommerce will help companies accomplish just that by taking their suggestions and feedback into account and can show them that their words can make a difference and result in improvements. This makes customers feel special and they can often develop a bond with a business that goes deeper than just supply and demand. Streamlines Multiple Processes Because the success of a business and the happiness are directly proportional, it pays dividends to listen to customer feedback in eCommerce in order to make the necessary tweaks to make a bad product good or a good product even better. For example, if a business sells earphones and the feedback is generally positive but there are an overwhelming amount of reviews saying that they would be even better if they were louder or the bass was more extreme, the retailer could take that into consideration for the next iteration of the product so that it could be even more successful. Reduces the Cost of Customer Acquisition Research indicates that if a business is able to retain just 20% of its customers, its revenue can increase by up to 80%. Another plus point is that it is much cheaper and easier to maintain existing customers because retailers would have an idea of what they like and what they don’t and they can always release new products and run promotional campaigns to target existing customers which will help create hype and attract new customers. Generates Important Analytics It is important for businesses to measure every aspect of their eCommerce processes and this holds especially true for eCommerce customer feedback. Reviews from customers are a good KPI to measure the reception of a product in the real world. Retailers can understand whether the price is too high or low, if the product is being promoted to the right audience if certain elements need to be added or removed, and much more. This helps them measure their overall success and make future adjustments and strategies accordingly. 10 Techniques to Get eCommerce Customer Feedback for Your Business in 2024 Keep in Touch With Customers Post-Purchase By recording the contact information of prior customers and keeping in touch with them even after their product has been delivered, retailers can ask for feedback and find out which parts of the purchase and delivery experience they were satisfied with and which needed improvement. This will help customers get a positive impression about the business and it will linger in their mind, which will help when promoting a new product or running ad campaigns that target existing and prior customers. Encourage Customers to Provide Feedback Retailers can encourage customers to leave reviews by providing incentives such as vouchers, coupons, discounts, free shipping on future orders and much more. This will not only result in more reviews, feedback and customer satisfaction but will also create a situation where they would want to take advantage of the benefits provided on future orders such as free shipping because they left a review on a previous order. This will also coax them to leave reviews as many times as they can in order to receive even more advantages.  Make it Simple for Customers to Leave Reviews Retailers need to strike a balance between subtly encouraging customers to leave reviews and constantly popping up review pages when they are just trying to browse or checkout as it can be construed as spam and will ultimately discourage them from leaving feedback and may even have a negative impact on them visiting your page again. eCommerce customer feedback pages should be located in strategic locations such as after a payment has been made or after they have received their order. If they have had a noteworthy experience, they can mention it in the review. Publish Positive and Negative Reviews It may seem counterintuitive to include reviews that tarnish the name of a brand. However, it actually provides more credibility as customers might be weary if there are only a sea of positive reviews with no mention of any complaints or incidents as after all, everyone is human. Negative reviews can also have positive impacts in certain situations such as if a review highlights minor incidents that wouldn’t be a problem for more and attacks the brand, which garners sympathy towards the company from potential customers or if a review mentions something that may be seen as a negative to some people but a positive to others such as a phone having complex software features. Highlight Reviews That Contain Important Product Information When scrolling through eCommerce customer reviews, consumers generally want to find information relating to the product quality, pricing, delivery experience and durability, among others. Placing reviews that contain a detailed description about the product and overall user experience can give customers all the information they need to make a well-informed decision and be happy with their purchase. Provide Reviews Relating to Different Aspects of the Business eCommerce customer reviews that contain information not only about the product but also about the purchase, customer support and delivery experience, can help customers get a better idea about how easy it is to order and pay, how long it takes for the order to arrive and how helpful the customer care team were if and when any query or issue should arise. This will enable customers to decide whether that brand provides a more positive experience compared to its competitors. Respond and Engage With Existing Reviews As mentioned above, research suggests that 70% of customers change their perception of a brand depending on how they respond to eCommerce customer feedback. It makes less of a difference if businesses do not reply to positive reviews, even though showing appreciation to customers by saying a small thank you could only improve their reputation in the eyes of potential customers. However, not responding to negative reviews and addressing customer complaints can amplify the negative sentiments that are echoed by those customers, in the eyes of new customers. Conduct Mass Customer Surveys Sending out surveys to customers so that they can answer predetermined questions can be an easy way to get a large amount of eCommerce customer feedback in a relatively short period of time. Rather than prompting each customer to leave a review, surveys can reduce the amount of time and effort needed to accomplish a similar goal. Surveys can be segmented into 2 groups - prospective customer surveys and existing customer surveys. Each survey will highlight different facets of the business, depending on the stage that the customer is in. Invest in a Review Service If a retailer doesn’t have the time or the resources to push for eCommerce customer feedback, they can always opt for a specialised review service that takes care of generating customer reviews for them. For a specified fee, they can increase the amount of reviews that are submitted, organise reviews based on a number of factors and reduce the amount of time that the whole process takes. Provide a Rating Option on Various Pages Product ratings are like a summary of reviews. If it is not feasible to provide detailed reviews on every page, retailers can just highlight the ratings of a particular product or service to give prospective customers an idea of the overall feedback. It is also easier to get ratings from customers compared to reviews as it is just one click rather than them needing to write an entire sentence or paragraph. How WareIQ’s Customer Feedback App Can Collect eCommerce Customer Reviews to Analyse Brand Perception & Address Your Customer Grievances? Customer feedback in eCommerce is of enormous importance as it not only determines whether prior customers will return to a business, it also decides the kind of impression a company will make on new customers and whether they will choose to give their business to them or a competitor. It is imperative for eCommerce retailers to provide the best possible experience to every customer and push for feedback so that they can publicize positive reviews and use negative reviews as a learning curve to improve the aspects of their business that was responsible for the dissatisfaction. If you are an eCommerce retailer that needs assistance with generating and managing eCommerce customer reviews, WareIQ’s Customer Feedback app has got you covered. With WareIQ’s Customer Feedback app, we help users to streamline their eCommerce customer feedback processes to generate a larger number of reviews in a seamless and effortless manner. The app can simply be downloaded from our app store that also comes stocked with a whole host of other apps to enhance productivity in different areas of eCommerce. Anyone who has downloaded apps from the Google Play Store or Apple App Store will have an easy time downloading any app they need. A few of the unique features that our Customer Feedback app offers are listed below: Quantifies Customer Experience, Analyzes Brand Perception and Builds Brand Loyalty We will help you understand the overall customer sentiment towards your brand as well as help in identifying opportunities to enhance their user experience and increase their trust. Helps You Get a Detailed Understanding About What Your Customers Have to Say Using the Customer Feedback app, you can track and follow every customer’s feedback to instantly answer their queries, rectify any escalations and thank them for their business. Helps You Get a Better Understanding of Your Customers You can get access to a 360-degree dashboard that enables you to analyse and understand every aspect of the behaviour of your customers through specifically-curated data. Benefits of Using the Customer Feedback App Improves customer retentionEnhances customer satisfactionAnalyses customer behaviourIncreases brand perceptionPinpoints unsatisfied customers [signup] eCommerce Customer Feedback: FAQs What are the most common ways for customers to give feedback?Customers generally give feedback through website reviews, online forums and direct communication with the retailer. Why is it important to get customer feedback?Customer feedback enables retailers to understand the success of their operations and whether they need to make changes to any procedures to improve performance. Does WareIQ have other applications in the app store?Yes, WareIQ has multiple productivity apps other than the Customer Feedback app including Branded Tracking, Shipping Badges, RTO Shield, WareIQ Rush and much more. How can the Customer Feedback app improve the customer experience?The Customer Feedback app consolidates all your customer reviews and interactions in one place so that escalations can be instantly rectified and happy customers can be interacted with. How can eCommerce businesses measure the impact of customer feedback on their business?There are several ways that eCommerce businesses can measure the impact of customer feedback on their business. To list the best:1. Track customer satisfaction levels2. Monitor customer loyalty3. Identify areas for improvement4. Track changes in sales and revenue5. Analyze feedback from different channels6. Surveys, polls, and Net Promoter Score (NPS) can be used to measure the impact of customer feedback on the business. How often should eCommerce businesses gather customer feedback?The frequency of gathering customer feedback should be determined by the eCommerce business itself, depending on the industry and the rate of product/service changes they may have. It's important to gather customer feedback regularly and consistently in order to track progress, identify new areas for improvement, and ensure that customer needs and expectations are being met. A good practice would be gathering feedback quarterly and using the data to make decisions for the next quarter. Does WareIQ provide other eCommerce services?Yes, WareIQ provides a whole range of eCommerce-related services from storing inventory in a nationwide network of fulfillment centers, giving users access to a custom WMS, providing a choice of more than 20 shipping aggregators to always provide the fastest and most cost-effective delivery for every order, and much more.

August 06, 2022
Top 20 Shopify Websites to Help eCommerce Retailers Set Up Their Own Shopify Store in 2024

Top 20 Shopify Websites to Help eCommerce Retailers Set Up Their Own Shopify Store in 2024

In the current day and age and with the dawn of the immense growth of the eCommerce industry, retailers are constantly looking for the best option to sell their products online. In the past decade, there has been an onset of large international conglomerates and homegrown selling platforms that have entered the Indian market and trying to out-compete each other in terms of attracting the largest number of sellers and customers to their platforms. One company that is a household name in the online selling space is Shopify Inc. and with a whopping 1.7 million businesses choosing to sell on the company’s marketplace, it isn’t surprising that most retailers aspire to sell their products on Shopify. Not only does it differentiate itself from its competitors by also providing services for offline businesses despite conventional eCommerce marketplaces only catering to online stores/businesses but it also enables users to build their own websites that can be customized to their requirements using inbuilt tools provided by Shopify. This greatly aids in the personalization that retailers are able to provide to their customers. Read further to get an in-depth overview of what Shopify websites are, their benefits, best practices to implement, and the top 20 Shopify stores to get inspiration from in 2024. What are Shopify Websites? Shopify websites, also called Shopify stores, are digital pages that are owned by retailers who sell their products on Shopify and are similar to listing pages on other eCommerce marketplaces that allow customers to browse through various product catalogs and consist of details such as photos, product descriptions, pricing and much more. The primary difference between Shopify websites and typical product listing pages is that these websites have their own domain name and operate independently from the Shopify app itself. Customers are able to interact with these websites like any other self-sufficient online site. Shopify provides its own website builder that provides a seamless experience even for people that lack technical know-how, due to the lack of coding requirements and the provision of most features in an easily-accessible format. Additionally, retailers who have existing websites that use WordPress, Squarespace, Wix, or any other website-building platform can easily integrate them with Shopify without having to create a whole new store from scratch and that's how easily you can sell on Shopify. [contactus_lilgoodness] You can also check other alternatives to Shopify here. Benefits of Using Shopify Websites Has a Relatively Easy Setup Procedure Shopify websites are extremely easy to setup and integrate, regardless of whether a retailer is using an existing website and simply wants to synchronize it with Shopify or if they need to build a website from scratch using Shopify’s inbuilt tools and need to import all their previous data such as product variations, photos, item/product descriptions and order history. Even though Shopify stores offer a large number of facilities, they are presented in a decluttered and easily navigable way to make it easy for users to access and make the most out of the ones that they need. Does Not Require Technological Competence The website builder that is used to create Shopify websites was fabricated on the basis of enabling normal store owners who may not have vast amounts of technical expertise but just want a reliable platform to sell their products on, to easily be able to set up and operate their websites seamlessly, with Shopify taking care of the more complex procedures such as website maintenance and hosting. Updates are also sent out by Shopify so users simply need to click on a button, similar to updating the software on a phone or laptop. Provides Advanced Security Facilities Retailers that operate their own Shopify stores can have peace of mind knowing that their prized online assets are protected by astounding, industry-leading levels of digital security. With the sheer amount of sensitive information that eCommerce companies deal with such as credit card information, online payments and contact details of their customers, having a safeguard to prevent any malpractices from occurring can be encouraging for both retailers and their customers. Offers 24/7 Customer Support When retailers choose to utilize Shopify websites to sell their products, their customers get access to round-the-clock customer care facilities so that any query or issue regarding their order can be instantly resolved to prevent a negative purchase experience. This helps retailers be shielded from bad reviews and poor feedback because all the customer support is provided by Shopify. Provides Access to a Vast Amount of Applications Retailers that use Shopify stores to sell their products can enhance their website’s visual appeal and productivity by making use of a whole range of applications and themes that can be easily downloaded with a single click. In addition to a choice of 160 plus themes to personalize their Shopify websites, retailers can also install applications to add additional features such as social media integrations, wishlists, marketing apps, analytics, reviews, and much more. Suggested Article: List of best Shopify shipping apps for 2024 Best Practices While Running Multiple Shopify Stores Implement a Standard Theme For retailers that run multiple Shopify websites to sell similar products, they need to stick to a standardized theme for all, even if minor design cues may differ on each website. This is to create a cohesive brand image that can be easily recognised by customers as opposed to having multiple different themes that do not look like they are a part of the same company. While aspects of Shopify stores such as language and customised marketing can be implemented for stores in different countries or markets, the general theme of the website should be similar across the board. Use a PIM for Inventory and Order Management If a retailer needs to operate multiple Shopify stores, they may have to use different accounts and shell out an additional $2,000 every month. However, there is a method to bypass the need for retailers to do this and that is by using a product inventory management (PIM) system. It provides insights and summarizes data, across multiple Shopify websites and can be accessed from one central dashboard. Changes to inventory levels, product listings and orders that are made will be synced across all the websites. Offer a Help Desk to Customers Even though Shopify manages customer support on the behalf of retailers, sellers that run multiple Shopify websites would be better suited to set up a help desk that can integrate across all stores so that customer queries, complaints and order-related information can be accessed in one location so that tyey can be managed and addressed easily. This will increase customer satisfaction and reduce the number of unsolved requests. Top 20 Shopify Websites for Online Retailers to Get Inspired From in 2024 Raymondnext.com Raymond Next is the Shopify website of a long-time success story in the clothing industry in India - Raymond. With the onset of Raymondnext, customers can effortlessly get the clothes of their choice delivered by Shopify right to their doorstep. The website design is centred around minimalism and putting out a laid-back vibe that coincides with their messaging of being a clothing store for men. Source Femella.in In keeping with the trend of successful clothing stores in India, Femella.in is the Shopify website for Femella, an apparel brand that is primarily targeted toward women. Operating since 2008, it aims to offer the newest trends and items at affordable prices to women all over the country and with the customers being able to order their products online and have them delivered to their location, Femella has succeeded. The website itself has a white background with a bright red cover photo to add a hint of colour. Source Goodstuffofficial.com The online store of Goodstuffofficial is one of many Shopify websites that takes a more bold route with its colour choices while also focusing on detailed, high-resolution photography to keep their customers engaged and enticed to buy their products, which makes sense as they mainly target young and enthusiastic shoppers. They also set their navigation buttons at the top to enable users to quickie get to the section they are looking for. Source Luxyhair.com Luxyhair is one of many Shopify websites that sells exclusive hair products. However, the design of their website is what sets it apart from its competitors. With a simple white background, emphasis on product benefits and easy-to-view CTA buttons, its website offers a simple interface to customers. Source Yellowfashion.in Yellowfashion.in is one of the many Shopify stores that supplies Indian ethnic wear that caters to many different occasions and festivals. Their website contains a ton of information including their contact information and hours of operation. Additionally, they use a diverse colour palette consisting of pink, yellow and brown on their logo to emphasize their brand objective of providing traditional clothing for a vast range of purposes. Navigation on their website is also pretty straightforward. Source Namustore.com Namustore primarily caters to women that are looking to diversify their wardrobe collection for the holidays. For their Shopify website design, they have focused on creating an elegant theme and have also abstained from the traditional square photo grid that is used on most other Shopify websites. Source Nonasties.in Nonasties is a fabric company whose unique selling point is providing 100% fiar trade cotton apparel for both men and women. Like many other Shopify stores, their website design is focused on a simple navigable interface that provides plenty of room for large, high-resolution images that show off their items to potential customers. Source Royalenfield.com Royal Enfield is synonymous with providing modern, retro-styled motorcycles in India and has also expanded into many foreign markets such as the UK and US. Their store is one of the only Shopify websites where customers can purchase authentic Royal Enfield-branded merchandise such as jackets, helmets, riding boots, gloves and much more. The website makes use of the brand's dark colours and also implements a camouflage pattern to provide an impression of ruggedness and quality. Source Hugedomains.com Huge domains is one of the few Shopify websites that allows its customers to purchase unique domain names at significantly reduced prices compared to the competition. The theme of the website has a monochrome bluish background with black and white text. A lot of effort has been made to add a plethora of information on the home page while reducing the sense of clutter. Source Fabmart.com Fabmart is a homegrown retail company that was founded in 2012 and is one of the few Shopify stores that focuses on selling its products exclusively through Shopify. The website uses a white background that is contrasted with dark colours and a unique font that provides the perfect insights into the brand and its objectives. Source Hauslondon.com Haus London is a company that sells multiple home decor products such as modern furniture, lighting and home accessories. In keeping with its contemporary appeal, the website uses a light and minimalistic theme to offer customers an insight into their philosophy. Source Studioproper.com Studio Proper is one of the many Shopify websites that sells technology-based products. Its tagline of “Simplifying everyday experiences with technology” has also clearly inspired their website design by using a modern theme and a simple layout for customers to easily navigate for what they are looking for. Source Thecriticalslidesociety.com Even though the Critical Slide Society is one of the many Shopify stores that sell clothing, it distinguishes itself by selling casual and surfer-themed apparel. The website is also minimal, fresh and allows the owners to constantly put out messages that they want their customer base, consisting of artists, designers, photographers and surfers, to see. Source Quadlockcase.com Quadlock is a phone case and mount manufacturing company that sells custom cases and phone mounts to allow customers to attach their phones to their cycles and motorbikes. Their website contains gifs of their products in action, curated product bundles and much more. Source Tluxe.com Tluxe is an Australian clothing and apparel brand that won the 2018 Good Design Award. In addition to the navigation controls on the home page, the website only has a main banner and its Instagram feed, making it one of the most simple but intuitive Shopify websites. Source Brilliant.co Brilliant is one of the most popular Shopify websites to purchase bicycles. Their website is centred around high-resolution photography of their products, with splashes of colour to add contrast. Their navigation is also user-friendly. Source Themodernshop.com The Modern Shop is a Canadian home decor company that sells accessories, lighting and unique furniture. Like many other Shopify stores, it uses a minimal white background with blue contrasts and navigation is also seamless and easy to use. Source Thecandifactory.com The Candi Factory is a clothing and apparel brand for both men and women. Their brand image is centred around personalization and their Shopify website helps them achieve this messaging to their customers with a white background and quaint photography that emerges as a natural highlight. Source 18karatwholesale.com 18 Karat Wholesale is a jewellery wholesale company that caters to retailers and other businesses which exposes them to a different audience than if they were a B2C company. This is also reflected in their website design, which offers a professional and easy-to-browse interface. Source 49thcoffee.com 49th Parallel Roasters is one of the top Shopify websites for coffee products. Their website design includes realistic photographs of their high-quality coffee products which blend in with their minimal theme and background design. Source Conclusion: Integrate With Shopify Through WareIQ Shopify websites offer an easy-to-use and intuitive means for eCommerce retailers to sell their products to a large audience while maintaining and conserving their own brand image by being able to customize their Shopify stores with themes and features that appeal to them and their customer base. With all the benefits on tap, setting up Shopify stores makes sense for retailers who have an eye for personalization and prefer selling products on a dedicated website while simultaneously using other platforms to attract as wide a range of customers as possible. If you are a retailer that uses Shopify websites to sell your products and needs an eCommerce fulfillment company for Shopify fulfillment that can seamlessly integrate with Shopify and fulfill orders on your behalf, you can consider teaming up with WareIQ. You can alternatively check out their page for all details on Shopify Order Fulfillment. WareIQ is one of the fastest-growing eCommerce fulfillment companies that is based in India. We provide a wide swathe of eCommerce solutions to tackle every requirement that retailers may have. In regards to Shopify websites, we offer the following services that can help make your life easier: Custom WMS We offer a custom WMS that can integrate with more than 12 of the largest eCommerce marketplaces including Shopify to be able to manage your inventory and order data, across platforms and fulfillment centers, in one centralised location. Choice of Shipping Aggregators We have partnered with more than 20 of the biggest shipping service providers in the country and automatically assign the quickest and most cost-effective option for every order to increase speed and save money. Pan-India Network of Fulfillment Centers and Dark Stores We offer a network of fulfillment centers and dark stores that are scattered across every corner of the country so that you can store your inventory closer to high-demand locations. We also offer smart inventory placement by helping you determine suitable locations for each product based on its demand. Pay Only for What You Use We do not enforce any minimum order requirements. You only pay for what you use whether it is storage space, services you take advantage of or orders that are shipped. This will help you manage your finances more efficiently. [signup] Suggested Read: Learn About Shopify Plus Stores Shopify Websites: FAQs How successful are Shopify stores in India?There are many successful Shopify stores in India that sell a wide variety of products. However, it is important to consider that creating a well-designed online store is just a piece of the puzzle in eCommerce retail. What features does the Shopify website builder have?The Shopify website builder has features such as:- No need for coding requirements- Secure checkout- Point of sale system- Collection of 6000 apps- Free and paid themes How can you identify which website builder was used to create a website?Online tools, Chrome extensions and search engine apps can be used to identify which website builder was used to create a website. There are currently more than 1.7 million websites that were built with the Shopify website builder. How much does it cost to create a website on Shopify?If you outsource your website building to an external agency, it can cost anywhere between $500 to $20,000 although the price will reflect the design, reliability and responsiveness. Can you fulfill Shopify orders with a 3PL company?Yes, Shopify can be integrated with 3PL companies like WareIQ so you can keep track of incoming order and inventory levels from one central dashboard.

August 03, 2022
10 Tips to Prepare Your Fulfillment and Logistics Strategy for the Holiday Season in 2024

10 Tips to Prepare Your Fulfillment and Logistics Strategy for the Holiday Season in 2024

The holiday season marks a significant increase in the amount of demand and sales that eCommerce retailers can generate. Capturing interest from customers and ultimately converting that interest into a purchase is only a small part of the entire spectrum of fulfillment services in order to successfully complete the entire supply cycle of ensuring that the customer receives their order on the promised date and time. Performing these tasks accurately can become an even more challenging prospect due to the skyrocketing volume of orders that are brought about by the festive season. To ensure that all orders are delivered quickly and error-free to avoid dissatisfaction from customers, lost sales and RTO initiations, companies need to have an effective logistics strategy to tackle the ever-growing influx of orders. Read further as we discuss what logistics strategies are, the impact the holiday season can have on it, the importance of framing an effective logistics strategy and 10 tips to help retailers assemble one for the festive season. What is the Meaning of Logistics Strategy? Logistics generally encompasses all the processes that are involved in efficiently transporting an order from the manufacturer to the fulfillment center it will be stored in and ultimately to the end customer. A logistics strategy is the implementation of a predetermined set of rules and guidelines so that orders can be delivered smoothly and cost-effectively. Having a comprehensive logistics strategy is essential for eCommerce retailers to run their logistics processes smoothly so that the time taken to fulfill each order is reduced and errors or mistakes can be mitigated. This is especially vital during the holiday season as firms will have to fulfill a much larger number of orders compared to seasons of conventional demand. Not paying attention to adopting a logistical strategy can lead to firms not being able to fulfill orders at their full capacity and will also result in unhappy customers, negative feedback and lower sales volumes. [contactus_lilgoodness] Influence of the Holiday Season on Your Logistics Strategy Higher Demand Retailers often expect and anticipate higher demand and sales volumes than usual due to customers being more prepared to make purchases, either for themselves, family, and friends, and in many cases, all of the above. Thus, the onus is on eCommerce companies to develop their logistics strategies to cope with this higher demand so that they are able to fulfill every order that comes their way and are not put in the position of needing to turn away paying customers. Impatient Customers Due to customers being on a tight deadline in order to receive their orders in time for the holiday season, they are often more impatient than usual, which can result in increased agitation and frustration if they do not receive their orders on time. If an order doesn’t get delivered on time, their negative perceptions of the delay and ultimately the firm, maybe more pronounced due to their enhanced anticipation of receiving their goods in a timely manner and on the promised date. Retailers need to make sure that their logistics strategy is efficient so that every order can be delivered according to the ETA that is mentioned to customers. Extra Pressure on Manufacturers Increased demand on the part of retailers during the holiday season means that manufacturers also need to step up their game so that goods, especially the best-selling items, will be available to fulfill orders when they come in. Retailers need to take the initiative of having a logistics strategy in place at least 2 to 3 months before the festive season which includes communicating with their manufacturers on the expected inventory levels that are needed from them. This will help them take the necessary steps in advance and will avoid pushing out finished goods in a hurry at the last minute, which can lead to decreased levels of quality, higher costs, delayed production and other negative impacts. Added Workload on Every Department eCommerce retail, especially the logistics aspect of it, is not a one-man show. Instead, there are many different departments and external companies and manufacturers that have to come together as one, well-oiled unit. A company’s logistics strategy should clearly lay out the goals that are expected from each department and specify guidelines to streamline each process so that they can be performed efficiently. Importance of Framing an Effective Logistics Strategy for the Holiday Season in 2024 Reduced Travel Times When an eCommerce company has an effective logistics strategy in place, travel times get drastically cut as each process along the supply chain would be operating at its most efficient capacity. Firms can be prepared for unforeseen delays and other circumstances that could disrupt the delivery process so workarounds can be implemented.  Increased Sales Due to the increased demand during the holiday season and reduced travel timelines of each order, retailers that have framed a logistics strategy will be able to fulfill more orders in a shorter period of time, leading to more sales, higher revenue, and larger profit margins. If firms put themselves in a position to capitalize on the excess demand, the entire company will be benefited. Enhanced Customer Satisfaction If companies implement a sound logistics strategy, the entire process of delivering an order to the end customer will be streamlined, resulting in a favourable customer experience and in turn, positive feedback and reviews on their websites or other online forums. Customers generally value the feedback of other customers who have experienced the fulfillment process first-hand and will be more willing to purchase from that company. This allows the firm to generate more sales which will have positive results on the overall objectives of the business. Accounted Expenses By accounting for all the expenses and variables that take place in the logistical process, companies can budget themselves more efficiently which ultimately leads to reduced operational and logistical costs. If an accurate logistics strategy is planned, all the costs involved will be mentioned so that retailers can choose which costs are too high and it gives them the jeopardy to remove or streamline various processes. 10 Important Tips to Help Prepare Your Logistics Strategy for the Festive Season in India in 2024 Implement Accurate Demand Forecasting Demand forecasting is a key element that is needed to assemble an efficient logistics strategy. By analysing historical data of business performance during prior holiday seasons, businesses are able to ascertain which processes worked and which didn’t and can successfully determine demand levels in the current year, which allows them to store accurate amounts of inventory to avoid stockouts and wastage which will also reduce storage and ordering costs.  Prepare Inventory According to Demand After retailers have gauged the estimations of consumer demand for the current holiday season, inventory can be prepared accordingly. The best-selling and highest-demand products for that particular season can be stocked in high amounts while low-demand products can be stored in lower numbers. This helps businesses alleviate risks that stem from overordering and underordering and can also reduce costs associated with inventory management. This also makes the sorting and picking of products easier and faster to increase fulfillment speeds. Store Products Closer to Customers While many retailers who have limited resources don’t have access to fulfillment centers across the country, others, especially those that have partnered with 3PL fulfillment companies, can make use of nationwide networks of fulfillment centers and warehouses so they can choose where they want to store certain products according to their demand. These products can be stored in close proximity to the customers that are purchasing the most in order to reduce travel distance and time to those customers. Note Important Deadlines Important deadlines pertaining to the logistics strategy should be noted by retailers so that they can be reminded to make the necessary arrangements for those deadlines. Important events in the logistical process for the holiday season include picking, packing and shipping customer orders, reordering inventory to avoid stockouts, adding and removing discounts depending on the length of various promotions and receiving orders from manufacturers, among many others. Planning in advance is imperative for the success of the logistics strategy. Pay Attention to Returns Management A big factor in the logistics process, especially during the festive season is returns management, also known as reverse logistics. eCommerce companies need to include provisions for returns management in their logistics strategy because customers are extremely choosy these days and if a small aspect of their purchase experience isn’t as per their preference, there will be a risk of them initiating an RTO. Because of the increased demand of the holiday season, there are bound to be increased returns as well which retailers need to account for so that they can maintain customer satisfaction while also preventing costs from skyrocketing. Partner With a 3PL 3PL companies can be a very useful tool for most retailers to frame their logistics strategy, especially during the holiday season and especially for small and mid-sized businesses that don’t have access to their own resources and technology. These companies come armed with a host of advanced facilities and technology that will enable eCommerce sellers to enhance the experience they are able to deliver to their customers, while also obtaining a competitive edge in certain areas such as providing same-day delivery, assessing their inventory data through a WMS and much more. Use Custom Packaging By Using custom packaging, orders can be packed into containers that are made precisely for them instead of trying to fit them in generic containers that can either be too loose so that they can wobble around and receive damage or too tight so that they constantly rub against the container and can warrant concern from customers when they open it. Custom packaging not only enhances the brand's image but also ensures that the product is secure during transit until it is delivered to the customer, which can increase satisfaction and delivery speed and reduce the rate of returns. Provide Ultra-Fast Delivery Ultra-fast delivery is a must for retailers that want to compete in an ever-expanding eCommerce space. It is perceived more as a right than a privilege by consumers so sellers that don’t offer it are constantly subject to cart abandonments and negative feedback. By including ultra-fast delivery in their logistics strategy, firms not only provide a positive fulfillment experience to their customers but can also fulfill more orders in a shorter period of time thanks to the reduced delivery time of each order. Offer Premium Customer Support Logistics is important for delivering orders to customers but is also the phase where many things can go wrong such as delays, breakages and theft. Therefore, an efficient logistics strategy necessitates the provision of premium customer support and order tracking facilities so that customers will always be informed about the whereabouts of their order and can inquire and get answers seamlessly and quickly so that they can be reassured.  Create a Budget By creating a budget while planning their logistics strategy, retailers can discern what processes are essential and where they can cut down costs. Budgeting is crucial, especially during the holiday season when costs can easily increase without much knowledge. Having a budget in place means that every process will have a cap on how much is allotted to it so if there is a risk of any operation going over budget, a call can be taken as to how to reduce it. Conclusion: Take Advantage of WareIQ’s Fulfillment and Logistics Services Logistics is extremely important as it is the means by which eCommerce business are able to order, deliver and transport goods from one location to another until it is finally delivered to the customer. For this reason, it is essential that firms come up with an effective logistics strategy as per their business objectives and requirements. It greatly helps in speeding up and streamlining processes and reducing costs. If you are an eCommerce retailer and need assistance with the logistical aspect of your business or any other eCommerce-related service, you can consider employing WareIQ’s offerings. WareIQ is a rapidly-growing eCommerce company that is based in India and provides solutions for all things eCommerce. We make use of an advanced technology platform to provide a seamless experience to our users and their customers. By offering unique features such as a custom WMS that can provide real-time inventory updates across multiple fulfillment centers and 20 plus eCommerce marketplaces, an app store that has a catalogue of multiple apps to increase productivity in different areas, an RTO shield that provides insurance and protects retailers from returns-related costs, a pan-India network of fulfillment centers and dark stores with intelligent inventory placement to store your products closer to your customers and a partnership with more than 12 of the largest shipping companies in the country to assign the fastest and most economical option for every order, WareIQ can help you frame and implement your logistics strategy as per your goals and requirements. Fulfillment and Logistics Strategy: FAQs What is the role of logistics in eCommerce retail?Logistics involves various processes such as transporting goods between locations and delivering orders to customers. Why does demand increase during the holiday season?Demand increases during the holiday season because people have more free time and make an effort to celebrate with their families and use it as an opportunity to take advantage of offers and discounts to buy gifts for themselves, family and friends. Why do firms need to have a logistics strategy for the festive season?Businesses need to have a logistics strategy for the festive season to curtail the increased demand and ensure that they are able to fulfill every order efficiently so that they don’t lose out on business opportunities. What are the different types of eCommerce logistics?There are 4 different types of eCommerce logistics and they are listed below:- Supply logistics- Distribution logistics- Production logistics- Reverse logistics How can a 3PL company like WareIQ help to provide logistics services?WareIQ offers multiple eCommerce fulfillment services including every logistics procedure from production to returns management.

July 28, 2022
10 Best Strategies to Gain More Days of Sales in eCommerce Beyond the Festive Season Like Independence Day Sales in India in 2024

10 Best Strategies to Gain More Days of Sales in eCommerce Beyond the Festive Season Like Independence Day Sales in India in 2024

Holidays are a special time for multiple reasons including the fact that they generally mean that people can take a break from their usual routine and take some time off to spend it with family, go on vacation, take a breather from work and many other fun activities. Depending on the significance and reason for the holiday in question, celebrations can vary from person to person. However, one holiday that has the capability of uniting the entire country is Independence Day. Every year, streets, buildings and vehicles are adorned with the Indian flag which is regarded as an expression of freedom and the beginning of prosperity for this relatively young, burgeoning republic that has grown to become one of the largest economies in the world. India thrives in multiple different industries but the growth of eCommerce has been unprecedented due to more people gaining access to the internet every day and discovering its simplicity and convenience of it. Thus, it also marks a profitable time for retailers to get more demand and gain more days of sales beyond the festive season. However, it is also imperative for them to maintain this traction post-independence day so that they can carry this newfound momentum to the next holiday season in India. In this blog, we will take a detailed look at why demand increases during independence day, the importance of maintaining the sales output post-independence day, 10 strategies to gain more days of sales beyond the festive season and how WareIQ can assist.  Why Does Demand Surge During Holidays Such as Independence Day? Strong Shift Towards eCommerce Shopping Due to the large number of people who gain access to the internet and discover the convenience of online shipping in addition to the vast number of existing eCommerce customers, the online shopping industry is experiencing rapid growth. This stems from the realization of customers that they do not need to waste time and money travelling to a destination, standing in a long queue and waiting to get their items billed. Instead, they can just browse through a vast catalogue of products that is available from every retailer and company, at their own convenience. This, mixed with the natural spikes in demand during independence day celebrations, has benefited eCommerce businesses immensely. People Wanting to Celebrate Independence Day, along with every other major festival in the country, is a time of celebration where most people spend money more lavishly than on a general basis since they have a reason to. Whether it is shopping for sweets, new clothes, new electronic items or any other product that they might need, customers are bound to be more liberal with their money as these are the occasions that they look forward to and are willing to spend more to make the most of the occasion. Customers Have More Free Time Due to Independence Day being a public holiday in the entire country, most customers would have the day off work and can use this extra time to search for products that they might want and need. On a general basis, people may not have time to browse through heaps of different product pages due to other responsibilities and commitments that they have to fulfill. However, holidays like Independence day are the perfect opportunities to relax and spend the day spoiling themselves and their loved ones. Large Amount of Offers and Discounts Flipkart Independence Day Offers In order to gain more sales during Independence Day, retailers often try to grasp the attention of customers through various offers, promotions and discounts. Customers are aware of this and often hold off on buying new products throughout the year so that they can take advantage of these reduced prices. On the other side of the coin, retailers are also aware that they can capitalize on the increased sales that are up for grabs so they also make an effort to entice customers to choose their brand by trying to undercut or offer better deals than their competitors. A few of the companies that consistently offer Independence Day sales include eCommerce marketplaces like Flipkart, Myntra and Amazon, retail companies such as Nike, Adidas, Croma and many others, and food delivery platforms like Swiggy and Zomato. These discounts can range from 10% up to even 70% in some cases. Users can access these offers by visiting the relevant website and choosing products that meet the criteria of the sale. Amazon Independence Day Offers [contactus_lilgoodness] Why is it Important to Gain More Sales Post Festive Season Sales like Independence Day Sales in 2024? Getting Rid of Leftover Inventory Companies often sell specialised inventory to cater to the specific requirements of customers during every festive season, including Independence Day. These items can become obsolete post-Independence Day and can risk getting expired, which would be a major loss for companies to risk incurring. To mitigate this risk, it is in the best interest of eCommerce retailers to sell as many units of such products as possible. Maintaining Sales Velocity Till the Next Holiday Season Festive seasons are generally the most profitable times of the year for eCommerce retailers due to the spike in demand and the increased sales that can be generated as a result. It is important for businesses to attempt to maintain this sales velocity post-Independence Day till the next festive season so that they can sell as many products as possible and not have a lull in demand for their commodities, which can be quite hard to recover from. Capitalizing on the Runoff Demand There will always be customers who are in a celebratory mood even post-Independence day or who still have to buy more gifts for themselves, family or friends. Enterprising retailers who save enough stock to cater to the requirements of these customers will benefit compared to their competitors as this will give them a temporary monopoly on the market for Independence Day-related products. Customers who still want to shop will flock to these retailers as there won’t be much supply elsewhere. Increasing Revenue and Profit Margins Increased sales almost always translate to higher revenue and profit margins for eCommerce sellers. The ultimate goal of most retailers is to generate sales and make money and what better way to achieve this than to take advantage of already existing demand. Maintaining sales volumes or at least not letting them dip to conventional levels will enable them to be more successful till the next festive season so that they can survive a stagnation in sales in the interim. Top 10 Strategies to Gain More Days of Sales Beyond the Festive Season Sales Like Independence Day Sales in India Track and Analyse Historical Data Accurately analysing the data of prior post-Independence Day periods during previous years can provide insights into which strategies were successful and which weren’t and can also be a good indicator to identify which products would be best suited to generate sales in the current season. Past data is invaluable when it comes to framing and analysing strategies to generate increased sales. Similarly, this also helps retailers gauge the estimations of how much they wish to sell this year and the amount of inventory to keep in stock. Allow Backorders Even with the most accurate forecasting and inventory preparation for sales, there is always a risk of popular commodities running out of stock, especially in a country like India where customers want to ensure that they have all the necessary festivities in order. By allowing customers to backorder the items they need, retailers can ensure that they still make the sale and don’t lose customers to their competitors. The delivery date can also be adjusted accordingly. This can help retailers serve customers in the post-Independence Day timespan. Run Promotional Campaigns Running an adequate number of promotional campaigns in order to spark interest in a brand and its products is vital, especially post-Independence Day when competition would still be fierce. By advertising their products and their use cases for the relevant festival or holiday that is approaching, retailers can generate the amount of visibility needed for their products and can simultaneously determine how much inventory they would need to store, based on the response and results of the campaigns. Additionally, less-demanded products could be discounted or offered in bundles to boost their sales and logistics strategies like providing free shipping if the order cart is worth a certain amount can also be implemented. Fabricate a Budget for the Season By creating a budget for the specific festive season such as to gain more sales post-Independence Day, inventory preparation can be done more cost-effectively and efficiently. This will also help retailers determine their costs by assigning a value to each procedure such as marketing, manufacturing and delivering, and will help them understand their profit margins once all these expenses have been deducted. It will also prevent the unnecessary ordering of inventory and will keep product levels at the optimum amount that is needed. Communicate With the Suppliers Independence Day generally brings increased sales and impatient customers so it pays dividends for retailers to speak to their suppliers in advance and fill them in on the estimated production levels required from them to avoid any confusion and finger-pointing further down the line. Suppliers may need to up their production ante to keep up with the higher demand and faster fulfillment times needed by adapting their manufacturing processes. Place Inventory Orders in Advance By ordering inventory in advance, less pressure is placed on manufacturers to cope abruptly with the increased sales that are brought post-Independence Day. This will also mitigate the number of errors and mistakes that could occur if vendors had to rush to fulfill their order quota in time, which could ultimately lead to dissatisfied customers and RTO initiations.  Highlight Important Dates It is not only important to mark important holidays and festivals on your calendar but also the start of promotional campaigns, order placement dates and other important information that has an impact on inventory preparation post-Independence Day. By staying organised, retailers can always be one step ahead of any unforeseen issue that could suddenly arise. It will also help them to plan their strategies effectively and have everything in place by the time demand starts to surge. Have Consistent Inventory Counts The post-Independence Day season can be extremely stressful for all parties involved which also increases the risk of misplacement of items, accidental counts and other mistakes. Consistently counting inventory at regular intervals will mitigate the dangers of inventory level discrepancies by preventing stockouts and always having access to a register of accurate inventory counts. This will help streamline inventory management and the order fulfillment process. Provide Ultra-Fast Shipping To keep up with the rate of demand and the number of orders coming in on a daily basis, it would be fruitful for retailers to provide same-day and next-day shipping, not only to increase customer satisfaction but also to be able to fulfill a larger number of orders. This prevents any backlog from occurring and ensures that every order is shipped on time so that new orders can be prioritised. Many 3PL companies provide these delivery services so it is beneficial for retailers to take advantage of them. Use Inventory Management Software The key to efficient and error-free inventory preparation for Independence Day demand is utilising advanced inventory management software. These software solutions like the option provided by WareIQ, provide multiple benefits including real-time updates of inventory levels across multiple fulfillment centers, and automated replenishment triggers, and can integrate with multiple eCommerce selling platforms. This helps in speeding up multiple processes and also reduces the rate of manual errors. Conclusion: How WareIQ can Help You Gain More Days of Online Sales Beyond Independence Day Sales? It is tantamount for retailers to not only take advantage of the skyrocketing demand brought by Independence Day but also to maintain their success and continue to gain more sales post-Independence Day. It can be easy for retailers to get complacent if they have had positive results during the season but they need to learn that eCommerce retail is a marathon, not a sprint, and staying ahead of the curb at every opportunity is the key to success. If you are an eCommerce retailer and need help with maintaining increased sales volumes post-independence day or any other eCommerce-related requirements, you can consider partnering with WareIQ for the year 2024. WareIQ is one of the leading eCommerce fulfillment providers in India and offers a wide variety of eCommerce solutions for every requirement or issue that arises. In addition to advanced features such as a custom WMS that can track inventory in real-time across multiple fulfillment centers and eCommerce marketplaces, an app store with a well-designed UI that has multiple apps to enhance productivity and an RTO shield that will provide insurance in case of returns initiations, we also offer conventional fulfillment services such as a nationwide network of fulfillment centers and dark stores, partnerships with more than 20 of the biggest shipping aggregators in the country to always offer the quickest and most cost-effective delivery, inventory management including intelligent inventory placement in warehouses closer to your customers and much more. Gain More Days of Sales Beyond the Festive Season: FAQs What are some of the other important festive seasons in India?There are multiple festive seasons in India but the ones that have the most demand include Diwali, Dussehra, Christmas, Holi and much more. How can retailers tackle the increased sales volume that is brought about by Independence Day?Retailers can opt to partner with a 3PL company like WareIQ that has multiple resources and uses advanced technology to provide an enhanced experience to retailers and their customers. Why is it important for sellers to take advantage of festive seasons like Independence Day?The ultimate goal of eCommerce retailers is to sell their products and make money. Therefore, they should capitalize on the increased demand that customers have during festive seasons. Do retailers need to sell specialised Independence Day products?It is not entirely necessary to do so. However, it would be beneficial to promote existing products, run ads and release new products to take advantage of the already existing demand. Why is it necessary for sellers to partner with 3PL companies like WareIQ?Often, sellers may have ambitious plans but do not have access to the technology and resources that are involved in implementing them. With WareIQ, you have exposure to multiple services and experts that can tackle any requirement.

July 27, 2022
How to Prepare Your eCommerce Inventory for Sales Season in 2024?

How to Prepare Your eCommerce Inventory for Sales Season in 2024?

The sales season occurs at different times throughout the year depending on multiple factors such as holidays, festivals or eCommerce selling platforms feeling generous and rewarding their patrons with discounted products. In India, a country with a vast and diverse population consisting of various festivities celebrated throughout the year by different cultural groups, eCommerce retailers have a good opportunity to participate in these celebrations by attempting to boost sales and fulfill the requirements of customers during the festive season. While many segments of the year can be considered the de-facto sales season, it is a lot more complicated than that in reality due to the sheer number of festivals celebrated in the country compared to other nations such as Diwali, Dussehra, Christmas, Ramzan, Eid and Independence Day, just to name a few. Because of this, it would be prudent for eCommerce sellers to partake in inventory preparation in advance, to take full advantage of customers’ skyrocketing demand for various holiday-specific commodities. In this blog, we will go into detail about inventory preparation for sales season in 2024, the benefits associated with it and 10 tactics to follow to make the most of it. What is Inventory Preparation?  Inventory preparation is an aspect of inventory management that involves making changes in a retailer’s inventory based on various factors such as demand, seasonality, festivals, sales and supply chain adaptability. Preparing inventory is usually done after prior inventory forecasting and assessment to ascertain the demand for various products and the quantity of those products that need to be stored to fulfill that demand.  Preparing inventory for sales season in 2024 such as during a major holiday or festival involves determining which products customers would generally require during that time period. This varies as per the type of festival. For example, during Diwali season, the most highly-demanded commodities would be sweets, gift hampers, flowers, diyas and much more. Thus, for retailers who sell these items or ones who want a slice of the market share, these products would have to be stocked in large quantities and be readily available to fulfill orders whenever they come in. [contactus_uth] Benefits of Preparing Inventory for Holiday Sales Season in 2024 Prevents Stockouts By preparing inventory for the sales season by efficiently forecasting demand levels and analysing the historical metrics of prior seasons, retailers can effectively identify which products will have heightened demand and ensure that they are ordered in sufficient quantities. This helps prevent stockout situations from occurring and helps businesses fulfill every order that is placed.  Avoids Over-Stocking By performing pro-active forecasting and analysis prior to major festive seasons, retailers can safeguard their investments by preventing over-stocking of products due to inaccurate estimations of demand levels. Similarly to preventing stockouts, retailers can identify which products will have the highest demand and focus on stocking those, rather than other products, which may not sell as well during the season. Additionally, they can also have sales to get rid of products that have low demand or are close to expiry. Boosts Sales By successfully preparing their inventory, retailers can ensure that the best-selling products are always in-stock, leading to every order being fulfilled. Seasonal demand entails that only the specific products and gifts that are required for the festival will be purchased by customers. If retailers are opportunistic, they can focus on selling the products that have a high chance of generating sales and thus, will gain a competitive advantage over their rivals by being able to fulfill the festival-specific requirements of every customer. Increases Profit Margins Sales and profit margins are usually co-related and when there is an increase in one, the other also benefits. By preparing inventory for festive seasons in advance, retailers can focus on cutting costs in logistics and operational procedures, and also streamline their ordering and replenishment processes to optimise storage, transportation and manufacturing costs. The minimising of all these expenses in combination with increased sales will have a profound impact on the profit margins of a company. Enhances Customer Satisfaction Customers have very specific requirements during festive seasons, whether they are purchasing items for themselves or sending gifts to their loved ones. Retailers who are able to fulfill these requirements at a reasonable price can instantly create a highly demanded niche and out-compete their rivals. If customers are satisfied with the overall order and delivery experience, they are likely to make this satisfaction known online through positive reviews and ratings, and are bound to highlight the brand to friends and family that also have similar requirements. This enhances the overall image of the brand in the eyes of both existing and potential customers. 10 Tactics to Help Your Inventory Preparation for the Festive Season in 2024 Prioritize Value Over Speed Rather than simply focusing on fulfilling as many orders as possible in the shortest timeframe, retailers need to optimize their fulfillment and optimize or reduce shipping costs in order to provide better rates to their customers. This can help be a differentiating factor if there are many other competitors trying to take advantage of the festive season. Various promotional offers and discounts can be given to customers to enhance their satisfaction and help them save money while at the same time, enabling them to buy more products due to their perception that they are getting a better deal. You can also read about Peak Season Shipping here. Plan in Advance Retailers need to plan for the sales season at least 6 months in advance in order to ensure that everything is implemented smoothly and there are no hiccups. They need to discern what their CM targets need to be, what their budget cap would be for the festive season in question, what type of offers they want to run, what products they are going to launch, and what their overall business objectives are to make the most of the increased demand. Suggested Read: How to prepare for Pre-Order for eCommerce Stores? Increase Your Business Capacity During the festive season, retailers need to provide an expanded range of products and services over their regular operations so that they can capitalize on fulfilling the specific requirements that customers have. This includes increasing the available storage space to make room for larger amounts of inventory that need to be stocked and also making sure that suppliers are up to speed on the escalated targets so that there will not be any delays in replenishing inventory levels, especially for high demand products. Implement Product Bundling In order to make use of the increased demand levels during the sales season in 2024, retailers can provide optional product bundles by combining SKUs with high sell-through rates with ones that have lower sell-through rates. This enables businesses to encourage customers to spend more on what they perceive as value-for-money offerings while simultaneously being able to get rid of low-demand or close-to-expiry products.  Utilize Staggered Product Releases By releasing new products in various phases, businesses can maintain the interest of customers for longer periods of time, as opposed to just releasing them at once. For example, Apple generally has 2 to 3 keynotes a year - one for the new iPhones and software features, one for the new macs and if needed, one for tertiary products such as new AirPods or a new apple watch. By having these events spread throughout the year, consumers will always have something to talk about and can consider purchasing one of the many refreshed product iterations. Offer Product Previews and Cheat Sheets Product previews and cheat sheets, which are promotional pages that consist of a summary of vital product information, can be useful when trying to generate traction for a specific product or event. By providing users with a sneak-peak of a new product instead of unveiling it in its entirety, retailers can achieve high levels of excitement and anticipation in their customers. This generally helps spread the word by customers informing their family and friends, who in turn inform more and more people. Employ Discount Thresholds It is critical to employ appetizing discounts for high-demand products to generate interest in the minds of customers. However, retailers should also not offer high discounts from day 1. For example, they can start with 10% and if they are not satisfied with the performance of the discounted SKUs, they can add another 5% to see if it performs better. Retailers need to maintain a fine line between getting sales and maintaining their profit margins. Sell Festival-Specific SKUs Retailers should produce, market and sell festival-specific merchandise, not only to take advantage of the high demand for those products but also to protect their general flagship products. It is key not to include these products in the sale or offer discounts on them as that can diminish their perceived value in the future. By segmenting inventory specifically for an event or season, retailers can instantly continue to sell their regular items once it is over and normal service resumes. Avail of Additional Services With a 3PL Extra services that can entice customers to return to a brand can be offering discounts or offer coupons, providing free shipping and discounts on minimum cart values, just to name a few. These value-addition services can easily be provided by a competent 3PL fulfillment provider so it is key for eCommerce businesses to take advantage of them to keep their customers engaged for longer periods of time. Prevent Stockouts of Best-Selling Products By planning, forecasting and strategizing in advance, retailers are able to ascertain how much inventory they require for specific SKUs according to their demand levels during the relevant season and SKUs. It is also important to prevent stockouts of flagship products from occurring as these products will have continuous demand before, during and after the festive season is over. Conclusion: Partner With WareIQ to Organise Your Inventory for the Festive Season in 2024 Inventory preparation during the sales season in 2024 is crucial for an eCommerce business to sustain itself during the periods of the highest demand rates in the industry. By capitalising on this demand and being ready and able to fulfill every order, retailers can instantly boost sales and increase their profit margins. However, small and medium-sized businesses may struggle to cope with the added pressure and increased fulfillment requirements. To compete with the bigger companies in the market, these businesses can level the playing field by partnering with a 3PL company like WareIQ. If you are an eCommerce retailer that wants to prepare your inventory for the festive season or any other eCommerce-related assistance, we would be happy to help. WareIQ is a specialist in eCommerce fulfillment and has amassed a vast amount of experience and knowledge in the industry, making it one of the fastest-growing 3PL fulfillment companies in India. Through its use of technology like a custom WMS, a nationwide network of fulfillment centers and unique features such as an app store and RTO support, WareIQ can enhance the user experience of every retailer that chooses to partner with us, in addition to ensuring that your customers receive the best service. Some of the features that make WareIQ one of the best options in regard to inventory preparation for the festive season are listed below: Product Segmentation We can intelligently segment your SKUs based on their performance, demand and other factors to increase your sell-through rates. Exceptional Forecasting Methods We help in forecasting your demand using historical data so that you can optimize your inventory preparation. Automated Inventory Replenishment We provide automated inventory replenishment triggers that can be set as per your preference to ensure that your best-selling products are always in stock. Sales Season: FAQs Should sellers keep the rates of their SKUs the same on different selling platforms and on their own websites?Brands that generally deal in standardised products should keep their prices the same. However, eCommerce marketplaces like Amazon and Flipkart can negotiate better rates with banks which results in price disparities on these platforms. For new brands with no historical data, what is a good metric to start tracking?The best metrics to track are listed below:- Opt for a supply-based approach- Analyze BAU data- Monitor industry trends- Take pre-orders (but you may lose out on festive buzz) Can seasonal demand spikes also lead to increased RTOs?This is not always the case. If your products are good and prices are competitive, you may not face an increased number of returns. You will need to still have flexible return/replacement policies in order to gain a customer’s trust to place an online order in the first place. Why is inventory preparation for festive seasons important?Festive seasons often have increased demand for specialised items so it is necessary for retailers to adapt themselves to suit the occasion. How can a 3PL company like WareIQ assist in preparing for the holiday season?WareIQ offers advanced WMS software that can track various aspects of your inventory across multiple fulfillment centers and can integrate with multiple selling platforms. We also provide ultra-fast delivery, RTO insurance and much more.

July 25, 2022