What is eCommerce Enablement? How Can it Help Accelerate Businesses Growth in 2024?

Consider your company’s eCommerce tech stack as its backbone; it must be robust in order to support other operations and run efficiently.

Every eCommerce company depends on certain factors to support its online activities. For orders to be processed, payments to be received and orders to be sent to the fulfillment queue, you need a coordinated set of tools and technological solutions, which are known as eCommerce enablers.

We’ll examine eCommerce enablement in more detail in this blog, along with the benefits and the current trends in the eCommerce market. Let’s investigate.

What is eCommerce Enablement?

The act of submitting purchase orders and invoices online is known as eCommerce enablement. This electronic procedure is applicable to online-only retailers. Shopping carts and a Secure Sockets Layer (SSL) are features that help make this capability successful. eCommerce enablement is a crucial component of online marketing. 

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"WareIQ came to Gynoveda with a full stack fulfillment platform & gave Gynoveda access to a nation wide network of fulfillment centers & last mile & hyperlocal courier partners closer to our customers based out of North East & North India. They made same-day delivery possible for us in metros."
- Vishal Gupta, Founder, Gynoveda

Benefits of eCommerce Enablers

eCommerce Store Management

eCommerce enablers take care of daily tasks, internet advertising and coupons. It focuses on enhancing your brand’s reputation and increasing sales. It offers the best brand exposure online by managing various important aspects of your store.

Item Management

eCommerce enablers are in charge of the full procedure of product listing and pricing. It closely collaborates with other online platforms to keep an eye on promotions in real-time. The professional appearance and copyright description are also taken care of.

Order Delivery

With prompt delivery and response, eCommerce enablers shorten the time needed to process orders and hence, they can be shipped out faster, reducing delivery speed in the process. eCommerce enablement streamlines ecommerce warehouse tasks to speed up the order fulfillment procedure.

Customer Care

eCommerce services require professionalism and can be quite demanding. A group of professionals need to use eCommerce enablement to manage this service. Good customer service helps to improve your brand’s reputation by fostering client happiness and trust.


Any type of firm produces a tonne of reports, including those on sales, SKU progress, analytical results, etc. A thorough review of reports is necessary to determine your company’s status. Knowledgeable eCommerce enablers make exact changes and edits and provide the necessary information to advance forward among fierce competition.

Digital Ads

Newspaper and TV ads have been replaced by digital marketing. eCommerce companies that want to expand internationally need to use digital paid advertising.

When developing these advertising, the eCommerce enablers’ technical professionals focus on demographics and interests in addition to account and marketing management, which can help your eCommerce business. But doing so can be expensive.

6 Recent eCommerce Enablement Trends to Follow in 2024

People are increasingly choosing to shop at online retailers because of the convenience and time savings they promise. As per reports, In 2024, Global eCommerce sales are increasing tremendously as a result. Retail eCommerce sales hit $5.1 trillion globally in 2022 and during the following four years, these figures are predicted to increase by 50%.

One of the main factors that influence individuals to make their purchases online is the chance to optimize convenience and receive better value. Research shows that consumers prefer to shop online over in-store because they feel online retailers offer the greatest prices and incentives. Online shopping is also quite popular among consumers because it is the most practical for them.

Faster shipping, supported by improved fulfillment procedures, is also enhancing the appeal and practicality of online shopping. For faster delivery of their orders, many customers are willing to pay higher fees. According to a survey by Deloitte, 49% of respondents would pay more for same-day delivery and 42% for next-day delivery.

Furthermore, consumers find two-day delivery to be particularly enticing, with 47% of participants saying they would make an online purchase in order to receive their product in two days. Additionally, 31% of people would pay even more for two-day delivery.

These statistics demonstrate the rising acceptance of online purchasing, which makes now the ideal time to participate in eCommerce enablement. You might also obtain a competitive advantage by providing affordable prices and adding expedited delivery alternatives to improve the fulfillment experience.

Analytics-Driven Consumer Acquisition

COVID-19 has unlocked unprecedented visibility into customer behavior and shopping data, catalyzing a permanent shift in consumer shopping preferences toward eCommerce channels and allowing brands and retailers to provide a more specialized, personalized and effective customer experience that increases conversions and loyalty.

Thanks to eCommerce enablers, businesses may focus on product improvements and marketing while also increasing the effectiveness of their advertising expenditures.

Enhancing User Experience through a Mobile Interface

Retailers and brands are addressing consumers with a mobile-first strategy that draws on social media, location-based information, consumer preferences and mobile technology (such as real-time notifications) that target customers at the most likely time for consumer action/conversion. The simplicity with which shops may accept payments and reduce purchasing friction significantly affects transaction conversion, which can now be done through mobile payment gateways.

Differentiation With Vertical Marketplace Expertise

Online marketplaces have become important hubs for business-to-business and business-to-consumer trade, offering more access to goods and inventory, and raising market transparency.

Long-standing vertical/niche markets are primed to profit as a base of customers and vendors that are established and fosters consistency in market activity and consumer confidence that is spearheaded by eCommerce enablement.

Omnichannel Integration and Optimization

Brands may more effectively manage and get visibility across a growing variety of eCommerce channels thanks to eCommerce enablement-led technologies. To provide the best customer experience and boost operational efficiency across current infrastructure, successful merchants seamlessly link their offline and online activities.

End-to-End Provisions for SMB Vendors

SMBs are increasingly using specialized methods to distinguish their offerings (such as quicker shipment, individualized customer support and highly focused advertising campaigns). SMBs may successfully compete with much larger rivals by integrating data-driven solutions that address the customer journey from acquisition through fulfillment.

Industry-Leading Solutions for Enterprises

eCommerce enablement software and technologies that enable enterprise merchants to differentiate at every stage of the client journey are necessary due to the growing competition.

For every part of their operations, large retailers rely on best-in-class software solutions. Diverse software tools must work together seamlessly to give merchants actionable intelligence.

How Does eCommerce Enablement Lead to Better Growth?

eCommerce Fulfillment is sometimes the last thing on businesses’ minds when they begin selling their goods online. The success of your eCommerce operations strongly depends on having the appropriate products delivered on time to your customers in the most cost-effective way possible, so fulfillment should actually be at the center of commerce enablement.

Your ability to process orders received from various channels, replenish of your stock, adapt to changing demand and accurately pick and pack orders should all be possible. This is why a lot of eCommerce companies use a 3PL for order fulfillment because it enables them to delegate all these difficult chores to professionals.

By storing your order for you, automatically receiving orders at their warehouses, and sending them to the fulfillment queue, a 3PL can streamline the fulfillment of your online purchases. Professionals will pick, pack, and prepare your orders for shipping in the quickest amount of time while assisting you in saving money on shipping costs with lower shipping rates.

Why are Tech Stacks Mobilised Towards eCommerce Enablement?

As was already mentioned, the success of eCommerce enablement depends on eCommerce tech stacks. End-to-end eCommerce requires the use of software and technological solutions because most eCommerce procedures take place online. The platforms, programs, frameworks and other technological advancements required for managing and operating an eCommerce business are together referred to as your eCommerce tech stack.

Your website’s overall look, feel and style are determined by the HTML and JavaScript that make up the front-end of your eCommerce tech stack. Databases, web servers and storage are examples of server-side languages and programs that are used in the back-end.

Generally speaking, you should base your tech stack on many aspects of your eCommerce firm, such as the following:

  • Order and inventory management
  • Order and payment processing
  • Fulfillment and shipping
  • Customer service and support
  • Product information management
  • Enterprise resource planning
  • Omnichannel platforms
  • Returns management
  • Data and analytics
  • Marketing

Conclusion: How Can WareIQ Offer Solutions for eCommerce Enablement?

eCommerce enablement is one of the most important factors to enable your business to be successful. It includes all the major operations of every sector of your business. Therefore, you need to pay attention to streamlining your eCommerce enablement, which can be done by partnering with a 3PL fulfillment company like WareIQ.

WareIQ offers a full-stack eCommerce solution for every type of eCommerce business. We offer a specific set of services that enhance eCommerce enablement, some of which are listed below:

  • We manage sales, inventory, payments, reconciliation, returns & NDRs
  • We offer Prime-like badges to provide assurance of quality
  • We offer technical onboarding support for many online selling platforms
  • We provide pricing insights to improve your sell-through rate

eCommerce Enablement Frequently Asked Questions: FAQs