5 Best Strategies for eCommerce Retailers to Make the Most of the Amazon Great Indian Festival 2024

Pavel D’silva

By Pavel D’silva

August 15, 2022

Amazon was initially founded in 1994 by Jeff Bezos as an online book retailer to capitalize on the burgeoning emergence of a brand new concept to the general public -the internet. Fast forward to 2024 and Amazon has transformed from a relatively unknown startup that was pioneered during the internet boom to one of the most successful and renowned online selling platforms in the world.

In a similarly enterprising move to its initial founding, the company started operations in India in 2013 and has been largely responsible for the explosive growth of the eCommerce sector in the country and has introduced revolutionary new technologies that have since been adopted by the competition in an attempt to keep up. While Amazon sells millions of goods every year, it experiences a significant amount of success during its Amazon Great Indian Festival. In this blog, we will delve deeper into what the Amazon Great Indian Festival is, important statistics that showcase its success, 5 tips to make the most of it and important details about the upcoming Amazon Great Indian Sale in 2024.

Table Of Contents
  1. What is Amazon Great Indian Festival?
  2. Impactful Statistics of the Amazon Great Indian Festival
  3. 5 Tips to Have a Successful Amazon Great Indian Festival in 2024 as an eCommerce Retailer
  4. Important Details of the Amazon Great Indian Festival in 2024
  5. Conclusion: Fulfill Your Amazon Orders With WareIQ
  6. Amazon Great Indian Festival Sale: FAQs

What is Amazon Great Indian Festival?

The Amazon Great Indian Festival, also referred to as the Amazon Great Indian Sale, is an eCommerce sale that is run every year by Amazon.in. Being one of the largest flagship Amazon sales, it is usually conducted anytime between September and October and consists of lucrative Amazon deals on a whole spread of product categories ranging from electronics and furniture to sporting goods and household items. The company generates a large portion of its annual sales and revenue from this event and more than 78% of retailers suggest that they will gain more visibility because of the sale than in their conventional operations.

The company expects to generate a gross merchandise value (GMV) of upwards of $9 billion, a more than 23% jump from the previous year. Additionally, the Amazon Great Indian Sale has historically been used to launch new products, owing to the immense popularity that it receives from customers.

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"With WareIQ’s full stack digital enabled fulfillment solution, we got access to the pan India network of fulfillment centers & cold storage facilities enabling same/next day delivery, without any upfront investment in supply chain infrastructure from our end. During the IPL campaign in April 2022, WareIQ efficiently handled unpredictable 200x surges in daily order volumes of ~20k/day with a 99% fulfillment rate. With WareIQ as our preferred fulfillment partner, we witnessed 172% growth in online order volume in just 4 months, with a significant improvement in the overall customer experience in fulfillment."
- Damanbir Singh, Product & Operations Head, Lil’Goodness

Impactful Statistics of the Amazon Great Indian Festival

The Amazon Great Indian Festival has given multiple opportunities to Amazon as well as the large number of retailers that use Amazon sales to boost their brand visibility and generate as many sales as possible. The eCommerce business is a numbers game so the sheer success of the Amazon Great Indian Sale can be reflected by the performance and statistics of previous iterations of the event. We have taken the liberty of listing some of them below:

  • During the Amazon Great Indian Festival in 2021, more than 30,000 retailers generated more than $100,000 in sales
  • The Amazon Great Indian Festival was able to serve 99.7% of pin codes across the country
  • Amazon’s net income increased to $14.3 billion, almost double in relation to Q4 of 2020
  • As a direct result of the Amazon Great Indian Sale, the company was able to attain a 9% growth rate to total revenue of $137.4 billion during Q4 in 2021
  • The Amazon Great Indian Festival saw the highest recorded sales numbers in 2021 since the inception of the event
  • 79% of new customers during the Amazon Great Indian Festival came from Tier 2 and Tier 3 towns and cities
  • In addition to global brands and large nationwide companies, an estimated 75,000 local retailers from 450 cities participated in the Amazon Great Indian Sale
  • Last year’s Amazon Great Indian Festival featured more than 1000 product launches from reputed brands such as Samsung, OnePlus, Boat, Lenovo and more
  • The Amazon Great Indian Festival in 2024 managed to create more than 110,000 provisional jobs
  • The company expanded its storage capacity by more than 40% during last year’s Amazon Great Indian Festival

5 Tips to Have a Successful Amazon Great Indian Festival in 2024 as an eCommerce Retailer

Enhance the Attractiveness of Your Products

In a similar vein to how products are displayed in the most strategic and attractive way by brick and mortar stores, eCommerce retailers that take part in Amazon sales such as the Amazon Great Indian Festival, need to make their product listings stand out from the rest by making them as visually appealing as possible. This includes the use of high-resolution photos and videos of the product in multiple use case scenarios, well-written product descriptions, and any other element that will add to the appeal of their products. Amazon offers various services such as professional photoshoots and workshops on product listing guidelines to follow so retailers can opt to take part in them to get better results.

Improve the Visibility of Your Commodities

Amazon is filled to the brim with products in multiple categories so the impetus is on retailers to make sure that their products are as visible as possible to their target audience, especially during Amazon sales where competition is fierce, such as the Amazon Great Indian Festival. Improving product visibility is mostly done through strategically placed keywords and ensuring that all the keywords that pertain to a retailer’s products are covered in the listing so it will rank higher on search engines such as Google and within Amazon itself. Again, Amazon offers courses on SEO listings so be sure to take part.

Offer Deals and Discounts

The entire reason for running the Amazon Great Indian Festival is to offer goods to customers at reduced prices or better deals than conventional, off-season pricing plans. Retailers need to do their part by running various discounts on offers on various products, either to increase the sales of their latest offerings to get rid of outdated or slow-moving stock. Amazon provides personal account managers on request and for an additional fee to help determine what the optimum pricing would be depending on the nature of the business, competition in the sector and type of products so retailers can take advantage of that.

Streamline Your eCommerce Operations

Retailers need to be aware of the fact that they are sure to get a much larger number of orders than they are used to so they need to make sure that their operations can handle the extra traffic. Tasks such as inventory management, stock replenishment, storage, picking and packing services, transportation and more will all be under more stress in addition to suppliers having to produce more goods in a shorter period of time in order to meet demand. If all these processes are not equipped to handle the extra influx of orders, it might result in delays and poor customer satisfaction, leading the company to be penalised by Amazon.

Get Assistance Directly From Amazon

Since Amazon has extremely strict guidelines, low tolerances for mistakes and seeks to standardise the customer experience as much as possible, they make many customer support services available to retailers to assist with many different types of queries, especially during periods of high demand and sales such as the Amazon Great Indian Festival. From online workshops, direct communication, in-person training and more, the company ensures that no sellers are left lacking in the information they need to be successful during Amazon sales.

You May Also Like: Amazon Festive Sale vs Flipkart Indian Festival Sale

Important Details of the Amazon Great Indian Festival in 2024

Dates

The last sale commenced on 6th of October, 2022 and ended on the 10 of October, 2022. Users will have an opportunity to purchase finished goods at significantly discounted prices for the 5-day period.

Offers and Discounts

Amazon offers discounts of up to 90% on certain categories with free gifts also available during the purchase of eligible items. Additionally, the various categories are subject to the following discount rates:

Mobiles and Accessories: Up to 40% off

Home and Kitchen Products: Up to 70% off

Electronics: Up to 75% off

Fashion Items: Up to 80% off

Televisions and Household Appliances: Up to 50% off

Everyday Essentials: Up to 60% off

Benefits for Amazon Prime Members

Amazon Prime members will get an additional 24 hours to explore and shop compared to regular users. They are also eligible for additional discounts and offers in certain categories in addition to the usual benefits such as same-day shipping.

Benefits for Various Banks and Payment Options

SBI Credit Cards: 10% Discounts up to ₹2,000

Amazon Pay / ICICI Credit Cards: 3% cashback and a reward worth ₹1,800 

Bajaj Finserv Credit Cards / Debit Cards: No-cost EMIs on up to ₹2 lakhs

Conclusion: Fulfill Your Amazon Orders With WareIQ

The Amazon Great Indian Sale is one of the biggest eCommerce sales in the country and is a chance for the company and retailers alike to make the most of the increased demand and sell as many products as possible in addition to being able to launch new products, get exposure to a larger audience, enhance their brand image and much more.

Amazon also offers plenty of helpful tools to enable sellers to reach their goals as their success and reputation are also in the best interests of Amazon. An Amazon sale such as the Great Indian Festival can also be the nudge that many retailers need in order to achieve long-term, sustainable growth and success. If you are a retailer that sells on Amazon and requires assistance to fulfill their orders during the festival and otherwise, you can consider partnering with WareIQ.

amazon great indian festival_How WareIQ optimises speed delivery

WareIQ is an up-and-coming, homegrown eCommerce fulfillment company that provides a wide swathe of services that encompasses every aspect of eCommerce. Some of the facilities we offer that would be beneficial to you if you plan to expand your services for the Amazon Great Indian Sale and operate on multiple eCommerce marketplaces are:

  • A nationwide network of warehouses and fulfillment centers
  • A custom WMS that can integrate with multiple online selling platforms including Amazon and can consolidate order data, manage inventory across multiple fulfillment centers and more.
  • An ultra-fast shipping service that provides same-day and next-day shipping
  • A choice of more than 20 of the biggest shipping aggregators in the country that automatically assigns the fastest and cheapest option for every order
  • A custom app store with multiple applications to enhance productivity in different areas of your eCommerce business

Amazon Great Indian Festival Sale: FAQs

Supercharge your fulfilment with WareIQ now, contact our team.

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Pavel D’silva
Author

Pavel D’silva

Pavel is a content marketing analyst at WareIQ. He has more than 3 years of content marketing experience. His key responsibilities include writing SEO-based blogs, guides, guest posts, and other types of content on a plethora of topics related to eCommerce fulfillment, operations, supply chain, warehousing, shipping etc.

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As the global e-commerce landscape continues to evolve, the importance of accurately handling billing and shipping addresses will only grow. Businesses that adopt robust verification processes, flexible yet secure transaction policies, and clear communication strategies position themselves to navigate the complexities of modern commerce successfully. By doing so, they not only mitigate the risk of fraud and non-compliance but also enhance their reputation as trustworthy and customer-centric entities. Ultimately, the careful management of billing and shipping addresses contributes to smoother transactions, fosters customer loyalty, and drives business success in the competitive world of online retail and beyond. 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Both addresses enable companies to process transactions securely and efficiently.What should I do if I enter the wrong billing or shipping address for my order?If you realise you've entered the wrong address, contact the company's customer service as soon as possible to update your information. Prompt action may prevent delays or issues with your order.How do businesses verify billing and shipping addresses?Businesses may use various methods to verify addresses, including automated address verification services that check the addresses against postal records. For high-risk transactions, they might also conduct manual reviews or request additional verification from the customer.Can I use a P.O. Box as a billing address?Yes, you can typically use a P.O. Box as a billing address as long as it's the address associated with your payment method. However, some companies may have restrictions on shipping to P.O. Boxes due to carrier limitationsDo billing and shipping addresses need to be in the same country?No, the billing and shipping addresses do not need to be in the same country. For instance, you might purchase a gift for someone in another country using your local payment method. Be aware that international transactions might require additional verification.

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The National Logistics Policy is a pivotal initiative by governments, including India's, aimed at enhancing the efficiency and effectiveness of the logistics and supply chain sector within the country. This comprehensive guide seeks to unpack the National Logistics Policy, delving into its objectives, processes, implications for businesses and industries, and its overall importance. As nations strive to streamline their logistics infrastructure to reduce costs, improve speed, and minimise environmental impact, understanding the nuances of the National Logistics Policy becomes essential for stakeholders across the board. What Is India's National Logistics Policy? India's National Logistics Policy (NLP) is a transformative initiative launched by the government to increase efficiency across the logistics and supply chain sector. It aims to decrease the overall logistics cost from an estimated 13-14% of the GDP to a competitive 8%, aligning India with global standards. The NLP's strategy focuses on streamlining operations, leveraging technology for digitisation, enhancing multimodal transportation networks, and fostering seamless movement of goods across the country. National Logistics Policy signifies its comprehensive approach to addressing the challenges within India's logistics sector, including infrastructural bottlenecks, fragmented warehousing, and varied regulatory frameworks across states. By proposing an integrated digital system - the Unified Logistics Interface Platform (ULIP) - it intends to create a single window for all logistics and trade facilitation, reducing delays and increasing transparency. Furthermore, the NLP emphasises skill development, quality employment generation, and the promotion of green logistics practices, aiming not only for economic but also environmental sustainability. It represents a significant leap towards making India's logistics sector more competitive on a global scale, enhancing the ease of doing business and contributing to the overall economic growth and development of the country. The Process of National Logistics Policy Implications The National Logistics Policy (NLP) unfolds through a meticulously orchestrated process, aiming to overhaul India's logistics and supply chain infrastructure radically. This involves a multi-tiered strategy designed to tackle various systemic inefficiencies and promote a more cohesive, cost-effective, and sustainable logistics ecosystem. 1. Stakeholder Engagement The first step involves comprehensive consultations with stakeholders across the logistics spectrum, including government bodies, private sector participants, and academia. This collaborative approach ensures that the policy addresses the real-world challenges and opportunities within the logistics sector. 2. Infrastructure Development A core focus of the NLP is enhancing physical infrastructure. This includes developing dedicated freight corridors, logistics parks, and port modernisation projects. Such infrastructure improvements are crucial for reducing transportation times and costs, thereby increasing the overall efficiency of logistics operations. 3. Digitization and Technology Adoption Implementing advanced technology solutions and digitising key logistics processes form another essential aspect of the NLP. Initiatives like the Unified Logistics Interface Platform (ULIP) aim to integrate various digital systems across the logistics value chain, facilitating seamless data exchange and improving tracking and transparency of goods movement. 4. Policy Reforms and Simplification The NLP also proposes significant policy reforms aimed at simplifying and streamlining regulatory procedures related to trade, customs clearances, and goods movement. 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The National Logistics Policy (NLP) holds transformative implications for businesses and industries across India, heralding a new era of efficiency, cost-effectiveness, and global competitiveness. Here’s an overview of the critical impacts: 1. Reduced Logistics Costs One of the primary goals of the NLP is to reduce logistics costs as a percentage of GDP, which is significantly higher in India than in global standards. For businesses, this means potential savings in logistics expenses, translating to lower overall operational costs and more competitive pricing for their products and services. 2. Enhanced Efficiency By streamlining processes, enhancing infrastructure, and embracing digitisation, the NLP aims to cut down transit times and improve the reliability of supply chains. Businesses can expect more predictable and efficient logistics operations, enabling them to meet customer demands better and manage inventory. 3. Improved Global Trade Competitiveness With the reduction in logistics costs and increased efficiency, Indian businesses and industries are poised to become more competitive on the global stage. This could lead to expanded market access, increased exports, and a more substantial presence in international markets. 4. Fostering Innovation and Technology Adoption The emphasis on digitisation and technology within the NLP encourages businesses to adopt modern logistics solutions, such as IoT, AI, and blockchain, for tracking and managing shipments. This drive towards technology adoption can spur innovation, leading to more advanced logistics and supply chain practices. 5. Sustainability and Green Logistics The NLP’s focus on sustainability and the promotion of green logistics practices aligns with the global shift towards environmental responsibility. Businesses will be encouraged to adopt eco-friendly practices, which can not only reduce their carbon footprint but also appeal to environmentally conscious consumers. 6. Skill Development and Employment Opportunities The policy’s initiatives aimed at skill development and capacity building in the logistics sector are expected to create a more skilled workforce, benefiting industries reliant on logistics for their operations. This can also lead to job creation, contributing to economic growth. For businesses and industries, the National Logistics Policy is not just about enhancing logistics operations; it’s about catalysing comprehensive growth, fostering innovation, and building a sustainable and competitive future. The policy’s successful implementation could mark a significant leap forward for India’s economy, offering ample opportunities for businesses to thrive in an increasingly interconnected world. Why Is National Logistics Policy Important? The National Logistics Policy (NLP) is not merely an initiative; it's a critical step towards redefining the landscape of logistics and supply chain management in India. Its importance stems from several foundational needs and aspirations of the nation's economy and its position in the global market. Here are some reasons why the NLP holds paramount importance: 1. Global Competitiveness In an era where speed, efficiency, and cost determine market leadership, the NLP aims to equip India's logistics sector with the necessary tools and infrastructure to compete globally. Reducing logistics costs to a competitive level is essential for enhancing the export potential of Indian goods and services. 2. Economic Growth By addressing the inefficiencies within the logistics and supply chain sector, the NLP paves the way for smoother internal and external trade flows. This efficiency is crucial for economic growth, as it directly impacts the ease of doing business, attracts foreign investment, and boosts GDP. 3. Inclusivity and Access The policy emphasises the integration of various modes of transport and the development of infrastructure across regions. This inclusivity ensures that businesses, regardless of their size or geographic location, have access to efficient logistics services, democratising opportunities for growth and expansion. 4. Sustainability With a clear focus on adopting green logistics practices, the NLP aligns India's logistics sector with global environmental goals. This commitment to sustainability is vital for ensuring long-term ecological balance and fulfilling the nation's obligations to future generations. 5. Employment Generation The logistics sector is labour-intensive, and the NLP is expected to create substantial employment opportunities by streamlining operations and expanding infrastructure. This job creation is crucial for absorbing the nation's burgeoning workforce and contributing to societal well-being. 6. Technological Advancement Encouraging the adoption of digital technologies and innovative logistics solutions, the NLP positions India at the forefront of the logistics tech revolution. This advancement is vital for keeping pace with changing global standards and consumer expectations. The National Logistics Policy is a cornerstone for India's aspiration to become a logistics and supply chain hub. Its importance transcends logistics, touching upon economic, social, and environmental facets, making it a key driver for comprehensive national development. Conclusion The National Logistics Policy (NLP) represents a significant stride toward optimising India's logistics and supply chain framework. It aims to enhance businesses' operational efficiency and position India as a pivotal player in the global logistics arena. This policy, with its comprehensive approach to addressing critical challenges such as high logistics costs, infrastructural bottlenecks, and regulatory complexities, stands as a beacon of India’s commitment to fostering an environment conducive to growth, competitiveness, and sustainability in the logistics sector. The importance of the NLP extends beyond mere logistics reform; it is a vital cog in the wheel of India's economic development, promising to unlock new avenues of trade, enhance the ease of doing business, and create substantial employment opportunities. By embracing digital innovation, advocating for sustainability, and streamlining regulatory frameworks, the NLP paves the way for a more resilient, efficient, and globally integrated logistics landscape. For businesses, industries, and the economy at large, the successful implementation of the National Logistics Policy holds the key to unlocking unprecedented levels of growth and establishing India as a global logistics powerhouse. As the policy unfolds, its far-reaching implications for enhancing competitiveness, fostering innovation, and promoting inclusive growth will undoubtedly chart a new course for India's trade and industrial sectors. Related reading : What is e-Sanchit: Digital document submission in India FAQs About National Logistics Policy  What is the main objective of India's National Logistics Policy?The main objective of the National Logistics Policy is to decrease logistics costs in India, make the country's goods more competitive in the global market, enhance efficiency across the logistics sector, and improve the overall ease of doing business.How will the National Logistics Policy impact small and medium-sized enterprises (SMEs)?The policy is expected to significantly benefit SMEs by reducing logistics costs, providing easier access to domestic and international markets through improved logistics services, and offering support through digital initiatives and infrastructure development.Does the National Logistics Policy address environmental concerns?Yes, the policy emphasises the adoption of green logistics practices, aiming to reduce the logistics sector's carbon footprint through the promotion of sustainable transportation modes, energy-efficient warehousing, and the use of advanced, eco-friendly technologies.What role does technology play in the National Logistics Policy?Technology plays a central role in the policy, with initiatives like the Unified Logistics Interface Platform (ULIP) aimed at digitising logistics operations to enhance transparency, reduce delays, and improve the tracking and traceability of goods.How does the National Logistics Policy plan to enhance the skill sets of the workforce in the logistics sector?The policy outlines measures for skill development and training programs tailored to the logistics sector, aiming to upgrade the skills of the existing workforce and prepare new entrants for the evolving demands of the logistics and supply chain industry.Can international companies benefit from India's National Logistics Policy?Yes, international companies can benefit from streamlined logistics processes, reduced operational costs, and improved ease of doing business in India as a result of the policy. This makes India an attractive destination for foreign investment in manufacturing and distribution.What measures are included in the National Logistics Policy to improve infrastructure?The policy includes comprehensive measures for infrastructure development, such as the creation of logistics parks, modernisation of port infrastructure, development of dedicated freight corridors, and enhancement of last-mile connectivity to improve overall logistics efficiency.

April 13, 2024