Tips for eCommerce Sellers

10 Best Tips to Write Better Product Descriptions and Increase Online Conversions in 2024

A deal, advertisement, or marketing can only be successful when your customers understand the message. You need to write product descriptions in a simple and attractive way so that when a customer comes to your product page, the message will resonate with them and they will consider buying it. Thus, you need eCommerce product descriptions that will communicate with visitors and answer frequently asked questions related to your product. Providing good product descriptions should be just as important as the quality of your website or the quality of your product's images. Not only does it enhance the online consumer experience, but it also adds credibility to your business, raises the ranking of your online store, and increases the number of people that convert to your website. Let us look at the best strategies to attract customers to your online business with persuasive product descriptions. What are Product Descriptions? A product description is a marketing paragraph that describes a product's features and benefits and emphasizes its unique selling proposition (USP). A product description's main goal is to persuade people to buy the product by giving them all the important details about its qualities and advantages of it. However, creating product descriptions that merely explain your products as a supplement to product pictures is a common mistake that occurs frequently. This mistake can be made by business owners, marketers, and even expert copywriters. A solid product description not only sells your products to actual customers but also provides additional optimization for search engines. [contactus_gynoveda] Benefits of Product Descriptions for Online Buyers Are you aware that your SEO could be impacted by your product reviews? Your product reviews may wind up showing up in Google searches, particularly in Google Shopping, if you use review services. They can significantly boost website visitors. Effective product descriptions can increase conversions, establish your brand image, increase credibility and enhance the SEO capabilities of your website. To understand this point, imagine how absurd it would look if a product listing has no product description examples. A buyer will have doubts about the authenticity of the product as well as the availability. Product details help buyers in the following ways: They will be redirected to the exact product they are searching forThey will get to know the available size, colours, fittings, etc.It lists down all the features in an easy-to-view wayThey can understand the use cases for the product and tips for better decision makingThey can use this information to compare it with other productsIt works as a user guideIt enhances the available insight about the product Sample Product Description Suggested Article: How to Effectively Start an Online Business? 10 Tips to Write Better eCommerce Product Descriptions to Sell More and Sell Faster in 2024 Highlight the Features and Benefits We become passionate about certain product features and specs when we market our own products. We are completely devoted to our business, website and offerings. The issue is that our prospective customers are not as interested in unimportant features and specifications. They want to know how it will satisfy their demands and what benefits they can expect. You must therefore emphasize the advantages of each feature. Sell an experience rather than a product. Understand Your Ideal Buyers When you write eCommerce product descriptions with a large number of potential customers in mind, your descriptions end up being vague and addressing no one in particular. The finest product descriptions speak immediately and personally to your target market. You converse with them by posing questions and providing answers in this way. Address them directly with words like “you”. Start by picturing your ideal customer while creating your own product descriptions. What sort of trend do they find enjoyable? What phrases do they use? What phrases irritate them? Do they accept phrases like "sucky" and "crappy"? What inquiries do they make that you ought to respond to? Think about how you would communicate with your ideal customer if you were selling your goods in person in a store. Try incorporating that language into your eCommerce site so you can have a more meaningful dialogue of that nature there. Use Common and Relatable Words In general, lengthy product descriptions are not required. The product description examples that you can use depend on the type of product you are describing and the list of features that it has. However, you should generally try to keep product descriptions concise and simple to read. This is where bullet points can be quite helpful. The facts about the material, available colours and size options are some of the significant features that can be noted in bullet points. Keep in mind that users may occasionally only read the bullet points and ignore the rest of the description. It is crucial to draw attention to the most significant qualities and advantages in your product descriptions. Appeal to the Imagination of Buyers According to scientific studies, holding a product in your hands makes you want to buy it more. Since you're selling online, your customers can't physically see or hold your goods. Additionally, there is a copywriting technique to increase desire - have your reader visualize what it would be like to own your goods. This can be done by using large, clear photographs or exciting language. Start your paragraph with the word “imagine” to use this copywriting strategy and then describe how you imagine the reader would feel after purchasing and using your product. Use Small Storytelling Techniques Think about if there is any relatable backstory of your product that holds any special meaning for you before writing your product descriptions. There's a good chance that your audience will find it to be especially unique, lovable, and memorable. Use that tale in your eCommerce product descriptions to give it more personality, draw customers in and win them over. Use Superlatives of Powerful Words You can convincingly demonstrate why your product is the best, simplest or most sophisticated by using superlatives and powerful words. As Amazon explains, “the Kindle Paperwhite is the most sophisticated, patented e-reader in the world”. The reader gets the impression that this is something remarkable because of the phrase "patented." Going along with product description examples like this, Amazon claims that “Paperwhite boasts higher contrast and spectacular resolution” and Amazon goes on to provide various percentages to support this claim, as well as one crucial benefit: “Paperwhite provides glare-free, clear, crisp text and images even in direct sunshine.” Add Facts and Figures Never boast about your product or give wrong information. It may skyrocket your product sales for a while but it will never work in the long term and can ruin your brand reputation and generate negative feedback from unhappy customers. Always try to give facts and figures to support what is mentioned in the product description examples. Numbers in bullet points always appear immediately on the first look and make a mark on the viewer. Utilize a Specific Format When the product description has a clean, scannable design, your product descriptions will be easier to read and be more appealing to potential customers. When creating your product description, consider the following areas: Use headlines to draw website visitors inUtilize scannable bullet pointsProvide lots of white spaceEnlarge your font to improve readability. Use SEO to Make it More Visible Online It is crucial to keep your keywords in mind, even though this will probably happen naturally if you create a decent product description. Using the appropriate keywords will assist your sites to move up in the search results from the perspective of search engine optimization (SEO). In addition to enhancing trustworthiness, gathering and showing customer feedback has SEO advantages for your product pages. Consider that easily searchable keywords from an SEO standpoint will have a huge positive impact on your page. The main advantages are: Includes pertinent keyword phrases on your product pagesProvides regular "new content" updates to your product pages Use Good Quality Images & Videos The greatest approach to describe your goods isn't usually through text. Consider how you can simplify your writing if it starts to grow overly wordy. Customers are more likely to retain information when it comes to visual representations. If at all feasible, showcase your product in a visual way that demonstrates how it works. Even though they typically lack words, images do provide answers to customer questions. Include as many details about the many applications and perspectives of your product as you can in the pictures. Keeping this in mind, take care that the quality of the image of the video is good otherwise it will reflect poorly on your business. Conclusion The above advice will help you create eCommerce product descriptions that encourage customers to buy from your eCommerce company. Connecting with customers through language and imagery when they are unable to physically connect with your products can make the difference between them just browsing online and actually completing a purchase. If you need assistance with fulfilling orders that are the result of enhancing your product descriptions, consider partnering with WareIQ. WareIQ integrates with multiple selling applications through our custom WMS Software such as Amazon, Flipkart, eBay and more, and also has facilities such as a nationwide network of fulfillment centers, a custom app store, partnerships with more than 20 shipping carriers, and more. Your customers can keep up to date with their orders through our branded tracking pages and you can check on your inventory through real-time updates. [signup] Product Descriptions: FAQs How do you write a marketing description?Create an overview of what your company does first. Then, describe your justification for selecting this market, including any favourable market trends, fewer taxes or a lack of competition. Why are product descriptions important?Customer decision-making is aided by product descriptions as it would be foolish to simply display products and their prices without providing the customer with any information about them. They also help your website look professional. What are product descriptions?A product description is a marketing phrase that is used to describe and clarify the advantages of your product. In other words, it displays all of your product's information and specifications on your eCommerce site. This product information may consist of a single sentence, a brief paragraph or bullet points. They may be sombre, humorous, or eccentric.

August 13, 2022

Pre Orders for eCommerce Stores: Meaning, Best Practices, Strategies & How Does Pre Ordering Supercharge Growth in Sales and Affect Bottom Line of the Business in 2024

Pre-orders for eCommerce stores are the best option when demand is higher than supply. Pre-ordering offers a completely new way to sell your goods, assess interest in them and decide whether to manufacture or refill them. Of course, a pre-ordering approach must be executed with finesse. The last thing you want to do is scare away customers from your website by having an excessive number of out-of-stock items. Before implementing pre-orders for eCommerce stores, there are many things to think about, such as when to add a pre order button to your store, how to set up your inventory management system for pre orders, and which manufacturers to partner with. What Do Pre-Orders Mean for eCommerce Stores? Pre-orders for eCommerce stores are anything you provide on your website or in your store that isn't now for sale but will be at a later time. Pre ordering provides your consumers the chance to buy an item in advance, relieving them of the anxiety that it will sell out. When placing a pre-order, clients typically have 3 choices - they can pay a small deposit to hold the item and the remaining balance when it is released or they can pay in full upfront. Sometimes, the down payment is entirely omitted. The item is simply added to your basket and checked out as normal when you place a pre order but no payment is taken until the product is shipped. Regardless of how you go about it, using pre orders for eCommerce stores enables their clients to skip the rush on launch day to receive a new product and gives them a variety of payment alternatives. It benefits both parties. There are a lot of pre order apps in Shopify too that enable pre ordering for ecommerce. Source [contactus_gynoveda] Why is Pre Ordering Important for eCommerce Stores in 2024? Pre ordering for new products is made available by eCommerce shops on their website for a number of different reasons. The importance of pre orders for eCommerce stores is listed below: Assesses Demand Depending on your manufacturing process, gathering pre orders might help you predict the demand for your goods and tell you how much you should manufacture or order. An online firm can predict the quantity of pre order product sales and prevent the problem of any unsold stock by estimating demand ahead of time and also keeping track of estimated inventory required. Reduces Financial Risk You should have the money to produce or buy products before the release date if you collect payments when clients submit their pre orders. This can be especially helpful to newer merchants that are searching for a different way to pay for products that may or may not sell than borrowing money from a credit institution. Creates Anticipation Pre orders for eCommerce stores can generate buzz around your business and your goods, particularly if you apply the scarcity principle and only accept a limited number of them for a brief period of time. Customers who purchase limited pre orders may feel exceptional and like trendsetters, which is likely to create buzz on social media and in person through word-of-mouth advertising. By leveraging influencer marketing, email marketing or even content marketing to increase sales, you can further the excitement. This can significantly increase awareness before your product's official debut. Retains Customers Pre-orders can help you keep the sale even when your inventory reaches zero if you have a fast-selling product that is always on demand and runs out of stock faster. You may also promise unique pricing for customers who take advantage of pre-order discounts to spice up your offer. Pre-orders ensure that your consumer will receive an item as soon as it becomes available and won't need to return to your website to place an order, which further helps to cut wait times for in-demand products. Reduces Cash Burn and Increases Cash Flow Typically, the production process lasts between 30 and 60 days. You are probably coordinating with several vendors at this stage, obtaining samples (if the product is new), and getting ready to send orders. You can decide to accept pre-orders for your products in order to continue getting paid while you're spending time and money manufacturing them. Best Practices to Use Pre-Orders for eCommerce Stores Pre orders ensure a specific volume of business for your online store. Pre ordering also enables you to reduce the risks associated with stocking up on items that won't sell and save money on warehouse expenses. The plan, however, calls for appropriate agility and efficient interactions with your suppliers. The best practices of using pre orders for eCommerce stores are listed below: Provide Convenient Pick-Up and Delivery Options The simplest way to gather pre orders for eCommerce stores if you regularly create your goods (such as pastries or floral arrangements) and have an offline store is by offering the self-pickup option. This can include contactless pickup, self-pickup from the store, or any other comparable service that is offered at your store. In a web store, you can schedule the pickup time for when the item will be ready. You can also include a schedule for your store. The consumer will thus be informed when their product will be ready for pickup at the earliest opportunity. Offer a Range of Payment Options You can accept payments using both online and physical channels. The first choice enables clients to pay immediately after selecting the "pre-order now" option. The second choice will let your clients pay for the item at a later time (for example, by credit card in the store or to the courier). Utilize Social Media Marketing Include social media in your marketing effort if you want to boost pre-conversion ordering rates. By informing your clients that the new things will only be available through pre orders on social media sites like Facebook, Instagram, or Twitter, you can build suspense. It will draw a lot of people to your online store. Source Interact With Your Clients Customers should always be made aware that they are pre ordering a product and that it will not be accessible right away. To enlighten your clients and set realistic expectations, you can do the following: Establish pre ordering policies for your online storeGive precise directions on how to place a pre orderUse distinct labels and accurate product descriptions for items that can be pre orderedGive a timeframe for the anticipated delivery or estimated shipping date. You can also launch a separate email marketing campaign to inform your loyal consumers about the new products that are now available for pre ordering. It won't just help you attract notice; it will also provide your loyal consumers and subscribers with a sense of consideration. 5 Ways to Create an Effective Strategy for Pre Orders for eCommerce Stores in 2024 Create a Pre-Ordering Plan The most crucial element of a pre ordering strategy prior to a product launch is planning. Before the launch date, a solid plan needs to be developed. It should be concentrated on raising client awareness to obtain pre orders for eCommerce stores. According to studies, almost 30% of pre-orders are made on the first day before the product is actually released. Additionally, the activity completely stops in the next 7 to 10 days when the initial marketing buzz fades. Therefore, you should make the pre ordering information available 4-6 months before your real product launch. Work Together to Launch the Product Developing a pre ordering strategy is simple once you have a plan in place for your company and your staff. When your entire team invests the time, resources, and money necessary to make a pre ordering strategy successful, it will be effective. Make sure that your entire team is putting forth the effort necessary to develop a successful product launch strategy. Everyone on the team should participate in the planning and execution, regardless if they are on your marketing team, IT team, or customer support team. Success is ultimately a team effort. Use Marketing Campaigns to Raise Awareness Create a powerful marketing campaign in line with your pre ordering plan before starting your pre orders. Before your product launches, advertising is a terrific approach to spread the word about it. To reach your target demographic, you can advertise on websites and apps like Google Ads, YouTube, Facebook, and Instagram. Pre ordering campaigns can also be carried out through social media advertising. Another smart move is to plan an email to inform your customers that pre orders are now available. Before you start accepting pre orders, send your customers frequent emails. Press releases and marketing can help you spread the word about your upcoming product release, reach your consumers and deliver information to them. Similar to this, content marketing for a forthcoming product launch raises customer awareness by providing sneak peeks of your goods. Your impending product launch will be aided by webinars and interviews with the product developer or influencers who have tried it out. Create a Buzz With Online Influencers Prior to opening pre ordering for a product, a successful marketing strategy should be developed. Digital influencer marketing is quite beneficial and social media referrals are probably going to lead to more pre orders for eCommerce stores. Companies can greatly improve the efficacy of their approach by utilizing digital marketing during a pre ordering campaign. You will receive more orders during the launch period the more people are aware of your product or that is available for pre ordering. Try to promote your pre order on your own channels and include special deals, discounts or chances to win prizes. Be Prepared for the Increase in Orders One of the most important things to concentrate on when launching a pre ordering campaign is getting ready for the spike in demand. Alternatively, there can be a surge in website traffic or there might not be enough stock to meet demand. Check your website's bandwidth to make sure it can withstand an increase in traffic and users to prevent this from happening. In order to handle orders and stock availability in real-time, keep an eye on your inventory as well. Pre ordering is a fantastic strategy to increase ecommerce sales for the launch of your upcoming product. Customers need the motivation to purchase your goods and place pre orders before they debut. The secret to doing this is to offer customers extra value or express gratitude for their advance orders. Pros and Cons of Pre Orders for eCommerce Stores Pros Today's inexperienced online store owners frequently consider a method of selling that is dependent on pre ordering. An online retailer takes orders via their website, makes the items themselves or buys them from the manufacturer, and then ships the products to the consumer. Let's examine the pros of pre ordering in more detail: Provides Dependable Analytics Pre-orders can assist eCommerce newcomers in gauging product demand. It's simple to determine whether your target audience requires a particular item and how many units are required to meet demand. Enhances Marketing Initiatives Pre orders for eCommerce stores can make your marketing effort stronger. You can generate buzz for your products and increase the popularity of your online business by selling products on a pre ordering basis. Aids in Boosting Sales Pre orders for eCommerce stores allow you to avoid worrying that your products won't sell. Following your pre order chart will allow you to modify your inventory so that you always have the proper quantity of products on hand to meet demand. As a result, your online store's consumer traffic will improve and customer satisfaction levels will rise, which will enhance sales. Cons We speak with online sales entrepreneurs and salespeople frequently because we have experience working with numerous eCommerce ventures. Customers must eventually be prodded into making a purchase. One of the best ways to achieve this is to allow pre ordering. Pre orders for eCommerce stores boost sales. However, there are certain disadvantages to this tactic which are listed below: Reliance Upon the Producer Consider that you promised to provide the things that your customer had requested in advance. The producer then clarifies that there are problems and the products are not yet ready. Your customer will be unhappy as a result. The worst-case scenario is that a disgruntled customer would disparage your store online as a dishonest vendor. It is advised to always confirm that all of your partners are prepared to complete the order and that the entire process chain is running well. Need for Multiple Marketing Strategies You cannot solely rely on pre order marketing if you want to operate a profitable internet company. It won't be evident as to how to expand your firm if you just sell a certain number of products. Customers have the option to return an item. You might continue to have unsold goods due to extra focus on pre ordering. Frequent Market Limitations You must switch out the pre ordering strategy for another one if you wish to sell your goods on online stores, you can sell on eBay or sell of Amazon. These companies have rigid delivery requirements and won't tolerate delays which can put your eCommerce store at risk. Conclusion: How Can Your Online Store Run A Successful Pre Ordering Campaign and Fulfill Orders With WareIQ's Fulfillment Platform in 2024? Trying to fulfill the orders at a high level and offering above and beyond service are the keys to success with pre-orders for eCommerce stores. Pre orders can be difficult in certain ways but they can also help you establish your brand. Keep your word and fulfill orders on schedule. The best method to earn your consumers' trust is to do this. Pre-orders frequently let your buyers purchase a one-of-a-kind item. To make the experience of buying even more delightful, you can provide a small gift or a discount code with the transaction. As a result, customers will want to shop at your website again. If you need assistance with fulfilling pre orders for eCommerce stores that you operate, consider partnering with WareIQ. WareIQ is one of India’s fastest-growing eCommerce fulfillment companies that provides a wide range of services such as a nationwide network of fulfillment centers, a custom WMS, packaging facilities, partnerships with more than 20 shipping aggregators, and much more. [signup] Pre Orders for eCommerce FAQs What does placing a pre order accomplish?Pre orders give customers the assurance of instant delivery upon release, manufacturers the ability to predict demand, and the assurance of a minimum number of sales to sellers. High pre-order rates can also be leveraged to boost sales even more. What is the pre order procedure?An item that has not yet been released or is not currently in stock is called a pre order. Once they are available, they are mailed to the purchaser. Customers can place pre orders for goods before they become available. But certain circumstances necessitate particular pre order formats. How long on average do pre orders take?Pre ordering a product enables you to pay for it before it is officially released. To guarantee you receive the item as soon as possible after the official release, pre order deliveries are often sent out just before the day of release. Can pre orders run out of stock?It's possible that more pre-orders will be accepted shortly because other shops have issued their pre-orders in waves after they have initially sold out. How do pre-orders affect the bottom line of an eCommerce business?Pre-orders may benefit an e-commerce company's financial performance. Businesses can increase revenue and cash flow by allowing customers to pre-order goods before they are ever put up for sale. Businesses that are introducing a new product and are trying to finance the first production costs may find this to be especially helpful. Pre-orders can assist companies in better controlling their inventory levels and preventing the over- or under-stocking of a product. Overall, pre-orders can be a successful strategy for e-commerce companies to increase revenue and their bottom line.

August 11, 2022

10 Biggest eCommerce Mistakes During Holiday Season and How to Avoid Them for Festive Season in 2024

The holiday season, regardless of which festivals or public holidays are being celebrated, generally is a time of cheer for eCommerce shoppers and retailers alike. Customers encapsulate this newfound happiness by buying gifts for themselves and their loved ones and retailers can share in this experience by enticing customers to choose them over their competitors by going above and beyond to provide the most attractive festive offers, run promotional campaigns to generate visibility and provide the best overall experience to every customer so that they can benefit from the positive publicity that is sure to follow. However, in the bid to get as much business as possible, enterprising retailers could run the risk of lowering their profit margins or providing sub-par service while unassuming sellers may not do enough to capitalize on the holiday season hype and could lose out on potential customers to their rivals. In an effort to balance sales generation and maintain their profit margins, retailers need to come up with common sense solutions. Read along to get an idea of the impact the holiday season has on eCommerce companies, the advantages of preparing for it in advance and 10 of the biggest eCommerce mistakes during holiday season that plague retailers. What is the Impact of the Holiday Season on eCommerce? Increased Demand from Customers Customers often use the holiday season as the motivation they need to buy new products, either for themselves, their loved ones or both. Because eCommerce holidays are associated with exciting discounts and sales season, customers hold off on buying things they need specifically so that they can get them at discounted prices during holidays such as Diwali or Christmas. Conversely, retailers need to adjust their inventory levels, logistics strategies, pricing plans, and fulfillment processes to meet the additional demand from customers so that they can prevent product shortages, delays and other negative implications from occurring. Added Responsibilities on Suppliers Due to retailers being aware of the increased demand that arises during the holiday season, they need to place significantly larger orders of their high-demand commodities to be prepared for the influx of orders from excited customers. This places added pressure on suppliers to meet their targets and can lead to delays, quality issues and shortages if clear communication is not prioritized in advance. Heightened Stress on Retail Operations The holiday season not only brings an increase in the ability and the desire for customers to buy new products but also places a colossal amount of pressure on eCommerce companies and the various departments that are responsible for maintaining inventory levels and fulfilling orders. More demand means larger purchase orders from manufacturers, more orders that need to be picked, packed and dispatched and more stress on shipping aggregators to deliver orders in a timely manner. [contactus_uth] What are the Benefits of Preparing for Holiday Season in Advance? Ensures Accurate Estimations of Required Inventory By conducting diligent forecasting at least a couple of months prior to the peak of holiday season demand, retailers can accurately determine which products will be successful and estimate the quantities that need to be ordered for each product based on their projected demand. This prevents having too little of high-demand products which prevents stockouts and also mitigate costs associated with over-ordering and storing additional unsold inventory. Improves the Overall Customer Experience Customers are generally the most impatient and picky during the holiday season because they want to ensure that everything will be in order and they have whatever they need. Thus, eCommerce companies that offer them the most seamless experience from the time they open the website, browse through product listings and make the payment, all the way up to the point they receive their order, will be eligible for a vast array of positive feedback and reviews which will encourage other customers to give that brand a try. Enhances Brand Reputation Positive customer feedback is synonymous with an excellent brand reputation for eCommerce companies. Because customers do not have as much transparency as they would while shopping in a physical store where they can actively see what is happening in front of them, they take other customers' opinions into account while making purchasing decisions. If a brand has a positive reputation amongst most consumers, it will increase its ability to sell more products and convert interest into sales at a higher rate. 10 Biggest eCommerce Mistakes During Holiday Season Made by Online Sellers and How to Solve Them in 2024 Lack of Transparency Regarding Delivery Dates and Return Policies One of the biggest reasons that customers abandon their shopping carts is unclear delivery dates and non-transparent return policies. There are many eCommerce customers that require their orders to be shipped as soon as possible and there are many more that are apprehensive about spending their hard-earned money on a product that they cannot see and have no knowledge about if and when it will arrive. Retailers that do not provide the necessary amount of information to reassure customers are at risk of having a high rate of cart abandonments and a low rate of conversions. Additionally, not mentioning return policies before and after customers purchase a product is one of the biggest eCommerce mistakes during the holiday season that are constantly made by eCommerce companies. Solution: To avoid making one of the biggest mistakes in the industry, eCommerce companies need to provide a proper ETA on product listing pages, and checkout pages and also provide dedicated order tracking pages so that customers will have transparency at every step of the fulfillment process. They also need to make sure that their return policy is clear and is mentioned in easily visible locations. Conflating Advertising with Marketing Advertising primarily consists of running paid campaigns on various platforms to increase the visibility of a brand and its products. Marketing involves automated emails and social media promotions to actively entice users to purchase various products. One of the biggest eCommerce mistakes during the holiday season that retailers make is focusing on one while neglecting the other. Solution: eCommerce companies need to have a strong advertising campaign in addition to their marketing efforts to achieve the maximum amount of visibility and reach amongst their target audience. This includes running paid ads on Facebook and Google, updating their social media pages with their new launches and promotional offers and keeping in touch with customers through email campaigns. Absence of Customized Product Suggestions Customers that are in a hurry to finish their holiday shopping often look for product suggestions and bundles to save them time and also because they associate them with being a better deal than buying products individually. eCommerce companies that don’t provide product suggestions and curated product mixes are missing out. Solution: Retailers can provide specialized holiday-specific product baskets that can be customized according to the requirements of the customer. Additionally, they need to be placed in strategic locations that will catch the customer’s eye. Suggested Read: Customised packaging by WareIQ. Having a Complex and Multi-Layered Checkout Process Another big reason for shopping cart abandonment and one of the biggest mistakes that online sellers can make is having a long and tedious checkout process. Customers often want to limit the amount of information that they share with retailers so a prompt for them to fill out multiple fields of information can often lead to cart abandonment. Moreover, a long checkout process can lead to frustration amongst customers. Solution: eCommerce companies can reduce the amount of information they extract from customers to just the essentials such as their phone number and email so that they can maintain further contact. Additionally, they can streamline their checkout process to be as seamless and unimposing as possible. Not Planning in Advance Negligence when it comes to prior preparation for the festive season is definitely one of the biggest mistakes that retailers can make. Whether it comes to inventory ordering, promotions, new product launches and more, a lack of planning can cause disruptions in multiple facets of eCommerce operations. This can lead to stockouts, delays, confusion and negative customer sentiments which can have dire consequences for the business. Solution: eCommerce companies need to perform activities at least 2 to 3 months in advance such as forecasting to estimate inventory they need for various products, determining what promotions they want to run and putting things in place, creating hype on social media and much more. This will ensure that everything is organised for the time that the holiday season rolls around. Not Preparing for Additional Website Traffic According to research, at least 47% of all customers expect a website page to take 2 seconds or less to finish loading. Due to the additional influx of customers during the holiday season, eCommerce companies that don’t prepare their website servers are subjecting their customers to longer wait times and a glitchy user experience. Solution: eCommerce companies need to have an accurate estimation of the increase in website traffic they are expecting during the festive season and provide their servers with the necessary optimization and tools to handle the additional volume. Falling Short of Packaging Material This is one of the biggest eCommerce mistakes during the holiday season because if orders cannot be packaged, they cannot be shipped. Oftentimes, retailers make preparations for all the main criteria involved for the festive season but neglect basic processes like ordering enough packaging material. This will lead to multiple delays and will result in poor customer satisfaction and negative feedback. Solution: eCommerce companies need to ensure that they order enough packaging material in relation to the number of items they have ordered from the manufacturer. In addition, they should partner with multiple packaging companies to ensure that they can have a backup in case it runs out. Relying on a Stagnant Workforce The usual number of employees that eCommerce companies use may work for off-season demand but they may need to hire additional resources for the holiday season to be able to tackle the increased number of orders that need to be located, packaged and dispatched. Retailers that fail to hire enough help can cause multiple delays and issues with their supply chain. Solution: Estimations regarding the amount of demand by analysing historical data of similar seasons during previous years can help determine how many additional workers need to be employed and whether they should be temporary or permanent. Neglecting to Verify Delivery Locations Increased demand necessitates the need for increased precautionary measures as mistakes and errors can frequently crop up due to staff being less careful in the interest of fulfilling as many orders as possible. Improper delivery addresses can cause a variety of problems including delays, dissatisfied customers, additional costs to the company and much more. Solution: Important delivery information such as customer addresses should be cross-checked to avoid shipping an order to an incorrect location. Extra diligence can prevent the business from spending needlessly on additional logistical procedures. Waiting too Long to Outsource Fulfillment to a 3PL eCommerce companies often lack the capabilities and financial resources to be able to handle the increased demand that the holiday season brings. By relying on the existing workforce and tactics, they can often fall behind the competition and lose out on customers to other companies which can cost them valuable revenue. Solution: We encourage eCommerce companies to outsource their fulfillment requirements to 3PL fulfillment companies like WareIQ so that they can equip themselves with all the resources and technology they need to provide their customers with the best possible experience. Conclusion: Safeguard Your eCommerce Operations During Holiday Season 2024 With WareIQ Preparing for the holiday season is imperative for the success of any eCommerce company. Not only is it a time when they can capitalize on increased demand and sales but they can also use it as an opportunity to increase their brand presence and reputation. By avoiding basic mistakes and planning in advance, retailers can easily be successful and achieve their objectives. If you are an eCommerce retailer and need assistance with implementing and streamlining eCommerce processes during the holidays, you can consider partnering with WareIQ. WareIQ is one of the leading eCommerce fulfillment providers in the nation. We utilize advanced technology and provide our users with unique facilities that help them step up their eCommerce game. To assist you with preparing for the holiday season and to avoid any errors that could occur, we provide the following facilities: A pan-India network of fulfillment centers and dark storesSmart inventory placement to store your inventory closer to your customersUltra-fast same-day and next-day deliveryA custom WMS that can integrate with more than 12 eCommerce selling platforms and track inventory across multiple fulfillment centers in real-timeBranded tracking pages to provide a personalised experience to your customersAn app store with multiple apps such as the Customer Feedback app which consolidates all your online reviews in one placeA choice of more than 20 shipping providers that automatically assigns the fastest and most cost-effective option for every order.We have no minimum order requirements and you only need to pay for the facilities that you use eCommerce Mistakes During Holiday Season: FAQs Why is the holiday season important for eCommerce companies?The holiday season brings increased demand so companies can generate more sales and increase their revenue and profit margins. Why do companies need to prepare for the holiday season in advance?They need to prepare in advance so that they can ascertain the amount of inventory they need, determine how to promote their products and get everything ready to avoid giving their customers a sub-par experience. Do companies need to provide offers during the holiday season?In order to make their products as appealing to customers as possible, we would advise them to have offers and discounts on various products to avoid getting left behind compared to their competitors. Why do e-commerce mistakes occur during the holiday season?E-commerce mistakes during the holiday season can occur due to a variety of reasons, including increased demand, high volume of orders, lack of preparation, and lack of proper planning. How can these eCommerce mistakes be avoided during the holiday season?These eCommerce mistakes can be avoided by properly forecasting demand, preparing inventory and supply chain accordingly, having a reliable website infrastructure, providing accurate and detailed product information, and having a well-trained customer service team to handle the increased volume of inquiries. What are the consequences of making eCommerce mistakes during the holiday season?The consequences of making eCommerce mistakes during the holiday season can include loss of sales, damage to customer loyalty and trust, and negative online reviews and ratings. Why is it necessary for retailers to partner with 3PL providers?Certain companies that do not have access to a vast amount of resources and finances would be better suited to outsource their fulfillment requirements to a 3PL as they will be on equal footing with their competitors and can offer similar services for lower prices. Can WareIQ integrate with multiple eCommerce marketplaces?Yes, WareIQ can integrate and fulfill orders from online marketplaces such as Amazon, Flipkart, eBay, Snapdeal, Meesho, and much more.

August 10, 2022

Mobile Commerce: A Detailed Guide on Definition, Importance and How to Improve Mobile Shopping Experience in 5 Easy Ways in 2024

Consumers of today are increasingly purchasing goods through their smartphones from online marketplaces. However, there is a noticeable rise in cart abandonment and lost sales if consumers encounter a non-responsive website, slow loading times and a challenging user interface. Fortunately, there are a number of strategies you can use to keep clients interested and improve the mobile shopping experience. You can boost your profitability and create a following of devoted clients by making a few straightforward modifications and optimizing your website. We'll talk about the value of mobile shopping in the eCommerce industry or mobile commerce in this blog. We'll also go through five ways you can improve mobile shopping experience of your customers. Let's get going. What is Mobile Shopping? Mobile shopping refers to the usage of smartphones by customers to browse and buy their required products. The emergence of mobile shopping has altered how consumers conduct their online shopping as the world moves toward mobile-mediated transactions and has affected online consumer behavior quite a bit. While eCommerce was previously done mainly through computers and tablets, the emergence of smartphones as the primary means of communication has ensured that websites and applications need to be optimized to improve the mobile shopping experience of customers. [contactus_gynoveda] Importance of Mobile Commerce in 2024 Mobile shopping is a significant factor in business growth and cannot be disregarded. With so many factors at play, let's go through a few: Increase in Mobile Sales The day when a mobile device was considered to be a luxury item belongs to the past. Mobile usage rates have increased in the current environment due to the fierce rivalry between mobile operators. A smartphone can cost just $100 and above. Users of mobile devices are growing rapidly in number, much more so than the online traffic it generates. Doorstep delivery becomes a very lucrative option for all shoppers which tempts every user to have hands-on with shopping online. The convenience of Using a Pocket-Friendly Device Any person can access a mobile device because it is portable and available around the clock. Instead of going through the effort of looking for and then using a laptop or desktop, a mobile device can satisfy any need for shopping at any time. Overall, an increase in mobile sales has a highly noticeable impact on online buying, which is good for the eCommerce industry. Use of Mobile Shopping by the Younger Audience The emphasis for young people attending college or living a carefree bachelor's life while still making a living is making a fashion statement or following a trend. The age range for this sector is often between 18 and 34 years old, and this group is most likely to use mobile internet and engage in mobile shopping. These young people represent a sizable and distinct segment of the eCommerce client base because they have the motivation, means and desire to research, test and purchase the best products. Larger Screens Improve the Mobile Shopping Experience Smartphone-related innovations, whether in software or hardware, are always evolving. Additionally, the competition is also increasing. The result is that most smartphones now have large screens and have drastically altered how people use their mobile devices. One of the key trends brought on by larger screens is online purchasing. Large screens are extremely comfortable and even elderly folks are willing to put on their glasses to experience the world of mobile shopping. Originality Brings Better Business Results The smartphone industry is one to keep an eye on for innovation and technological advancements. To control the market, each phone provider is organizing its own set of features. The previous strategy of competing with greater technology for any capability has now changed to one of giving something unusual and thinking outside the box. Everyone is competing to offer something novel, which will ultimately improve the mobile shopping experience of customers. These user experiences are now being strategically used by numerous brands as part of their marketing plans. Optimization of Websites Retail marketers have developed two distinct strategies for reaching the far-flung masses after absorbing the ups and downs of mobile marketing. One is through using mobile web pages and other mobile applications. eCommerce has advanced thanks to both of these. Most often, any new business will first develop a mobile web page. Technically speaking, developing and implementing a mobile web page is simple. A single web page can be used by all remote devices so there is no need to create different ones for each platform. It is also simple to roll out, saving time on development work. Use of Mobile Applications Nearly all eCommerce merchants use mobile apps, which appear next to online pages. The app's users are thought to be more devoted, making it comparatively more advantageous. They spend their free time and energy downloading and saving apps. There is a very high likelihood of getting a purchase from these users. Benefits of Social Media The eCommerce industry has been particularly quick to profit from the promotion of their business on social media. Instagram, Facebook, and Twitter are just a few examples of the social media platforms that have permeated daily life. Share and like buttons from social media have been incorporated by all mobile app developers into their apps and internet portals. The updates from online websites can be quickly shared on social media. Even one like or share from a consumer can spread like wildfire and quickly reach large numbers of other customers. 5 Ways to Improve Mobile Shopping Experience for eCommerce Customers in 2024 We've listed five crucial areas you can modify if you're searching for ways to enhance your consumers' purchasing experiences through mobile shopping. Let's examine each one closely: Speed Up Your Site A quick website might entice visitors to browse longer and make a purchase. In fact, Deloitte research found that retail customers spent more money at a retailer even with a 0.1-second boost in site speed. Thankfully, there are a few measures you can do to prevent long loading times. To start, you can use an image compressor like TinyPNG to optimize the photos on your website. This utility minifies the code on your website to enhance the user experience. It also includes other capabilities like the capacity to preload particular requests and Google Fonts optimization to shorten loading times. Optimize the Design of Your Store Another crucial element of the mobile purchasing experience is making sure your website works properly on mobile devices. For smaller screens, you must adapt your material. For instance, pages ought to be simple to navigate. They ought to just include the data that is necessary. Visitors will be able to view and buy your products this way without any interruptions or hindrances. You can also think about using accordion menus to navigate your website. A brief list of items (such as major pages and categories) that can be clicked to access more content is found in an accordion menu (e.g., subcategories). This feature, according to eCommerce platform Nosto, can significantly lower cart abandonment. Focus on Accessibility Another important factor to take into account is accessibility. You must make sure that individuals with hearing, vision and cognitive impairments can engage with your material. Including alt text in the product pictures is a simple method to accomplish this. In the event that a picture cannot be loaded, the browser will show this text. Additionally, screen readers employ alt text to describe an image for viewers who are blind. You can make your site more accessible by using a plugin like WP Accessibility. For example, it can assist you in enforcing alt characteristics throughout your website and addressing design accessibility difficulties. Additionally, it allows you to add skip connections with custom targets. This will make it simpler for site visitors who use a keyboard or screen reader to navigate your website. Provide Safe and Simple Payment Methods According to a recent study, 75% of shoppers claimed they would abandon their shopping carts if they lacked confidence in a website's security. As a result, you might want to provide customers with a selection of well-liked payment solutions, such as online wallets like PayPal and Google Pay. You can also include secure payments on your WordPress site using the WP Simple Pay plugin. In addition, you should make sure that your checkout procedure is swift and easy. If WooCommerce is installed on your website, it provides you with complete control over your checkout fields. Your checkout page can be exactly how you want it to be. However, we advise that you keep your forms straightforward and restrict user input to the most crucial information. To make the procedure simpler, you can utilize an addon like One Page Checkout. Up-Coming Features to Improve Mobile Shopping Experience in 2024 Suggested Read: How to Sell with Woocommerce? Add Search Functionality to Your Site Searchability should be taken into consideration for a pleasant mobile shopping experience. Making sure clients can find the things they're looking for is necessary. A search icon on every page will allow users to find the content they want easily. Having clever predictive search keywords is also beneficial. Long phrases can be typed more quickly as a result. Spelling errors should also be accommodated since this can assist in removing any roadblocks for customers. You can utilize Ivory Search, which is a strong tool. This plugin can improve your WordPress search settings. For instance, it makes it possible for visitors to search for WooCommerce goods. Additionally, it offers features like the ability to filter results by relevancy, date, and other factors, as well as the choice to add word synonyms. Mobile Shopping Vs Regular Shopping: What’s the Difference? [table id=44 /] Top 3 Benefits of Having a Mobile Shopping Strategy for Mobile Commerce COVID-safe The COVID-19 epidemic has significantly altered consumer purchasing patterns. In a world where more consumers are concerned about safety and cleanliness, mobile shopping is leading the way. About 30% of customers conducted mobile wallet transactions for the first time during the first two months of the pandemic, when stores were forced to close and individuals were forced to turn to the internet. More drastic changes occurred in some nations than others. By 2020, 88.6% of all card payments in the UK were using contactless technology, an increase of 7% from the previous year. Despite the fact that shops are starting to open and people are returning to work, there is still some uncertainty about how secure in-store buying is. Mobile shopping is a low-risk activity. Offers Better Customer Experiences Did you know that 57% of clients won't give a company a recommendation if their mobile website is poorly designed? Even if they like the retailer and the things it carries, half of them will quit going there altogether. Furthermore, 15% of US adults only use mobile devices, which means that their only internet-connected device is a smartphone. Reaching them with a mobile shopping strategy will almost surely result in a better purchase experience than none at all. Capture Omnichannel Shoppers Shopping experiences today aren't sequential. The range of channels that retailers sell on includes social media, mobile apps, email, browsers, live chats, in-store visits and everything in between. Mobile users are most likely to combine a retail visit with a smartphone search. Nearly 75% of US shoppers use their phones to research a purchase they are going to make in a store. One in four people reports having a change of heart in the middle of the checkout line after researching something on their phone. Smart practices for merchants integrating physical commerce with pre-purchase mobile touchpoints include catering to multichannel shoppers and taking local searches into account. How Can WareIQ Assist You as a 3PL Partner to Enhance Mobile Shopping Experience? In today's commercial world, mobile shopping is the real deal. Consumers on a daily basis continue to switch to brands that offer them a comfortable purchasing experience. Being receptive to all forms of innovation and client input is essential if you want your internet business to succeed. As a business owner, you must make sure you're utilizing and improving the trends influencing mobile shopping for the highest level of customer involvement. Apart from improving the mobile shopping experience of customers, if you need help to provide the best delivery experience post-purchase, you can partner with WareIQ. WareIQ is an eCommerce fulfillment company that provides a vast range of services to enable you to offer the best post-shipping experience to customers by utilizing advanced technology. We provide services such as an app store where apps to enhance different areas of productivity can be downloaded, branded tracking pages to be able to customize tracking pages with whatever information you want, ultra-fast delivery to ensure customers receive their orders on time, a customer feedback app to consolidate reviews that are made on multiple platforms, a WMS that can integrate with more than 12 online marketplaces and much more. Improve the Mobile Shopping Experience: FAQs What is mobile commerce?eCommerce includes mobile commerce as a subcategory. M-commerce is the term used to describe virtually any sort of payment that is made via a mobile app or device. Using a mobile app to pay for something on a selling platform or the Amazon app to make an online purchase are two examples. What does mobile commerce hold for the future?In 2023, mobile commerce will grow faster than non-mobile commerce. More than half of all eCommerce sales in 2023 will be made through mobile devices. Researching products on mobile devices now influences one-third of purchasing decisions. A mobile app is already available from more than half of all merchants. How does mobile commerce boost productivity?With the help of mobile commerce, you can develop analytics at various levels of sophistication and obtain deeper insights than ever before, giving you the information you need to study virtually every client behaviour. What difficulties does mobile commerce face?Mobile commerce has the following challenges:1. Safety2. Screen Dimensions3. The future is secure4. Hosting and connectivity The need for speed and dependability in mobile commerce is another significant issue.5. Marketing Why do people prefer to shop on their mobile devices?Many people prefer to shop on their mobile devices because it is convenient and allows them to make purchases quickly and easily while on-the-go. Additionally, mobile shopping often offers a personalized experience and can include features such as push notifications and location-based promotions. What are some features that are important for a mobile shopping experience?Some important features for a mobile shopping experience include a user-friendly interface, easy navigation, fast loading times, and the ability to save payment and shipping information. Additionally, security measures such as encryption and secure checkout are also important for a mobile shopping experience. Are mobile shopping apps better than mobile websites for shopping?Both mobile apps and mobile websites can provide a good shopping experience, but they each have their own advantages. Mobile apps can be faster and more responsive, and can also take advantage of the device's features such as push notifications. Mobile websites, on the other hand, are accessible from any device with a web browser and do not require downloading. What are the best mobile shopping apps or websites?The best mobile shopping apps and websites vary depending on the person and their needs. Some popular mobile shopping apps include Amazon, Walmart, and Target. Some popular mobile shopping websites include Amazon, Etsy, and Asos.

August 09, 2022

Why Should You Sell Products On Instagram? 10 Easy Steps to Sell on Instagram in 2024

In June, Instagram surpassed one billion monthly users or about an eighth of the global population. It is a well-liked site, and its growth trajectory doesn't appear to be slowing down. The amount of money that companies are now spending on marketing their goods and services in the name of selling on Instagram is unfortunate for advertising. In Q2 of this year, ad spending increased by 177% from the previous quarter. The average cost per thousand impressions (CPMs) decreased by 10%, while impressions increased by 209%. The photo-sharing app's advertisers are spending more money than ever, and they're becoming better at it. There is the fierce rivalry. Despite this, just a tiny portion of Instagram's one billion users—roughly two million—are marketers. Even if not every Instagram user is interested in new goods and services, much alone your particular offering, there are still plenty of ways to utilize the site to promote and sell products on Instagram. Therefore, if you already use Instagram to promote your company but not to generate revenue, it's time to reconsider. This post will also demonstrate step by step process to sell on Instagram and launch a business; all you need is a marketing plan to connect with potential clients. Then let's get going! Why Should You Sell Products On Instagram? Source About 200 million of Instagram's 1 billion monthly users view at least one business profile daily. This indicates that a sizeable portion of Instagram users considers purchasing from a company on the app. One of the social media networks with the most brand-friendliness is Instagram. Recently, they have changed their attention to expanding their shopping capabilities and providing additional options for companies to succeed. For some people, selling on Instagram is the ideal option. But not every business needs it. Although it offers a distinctive product sales method, certain features have specialized use cases and can be challenging to expand. Also, entrepreneurs that want to enhance their sales funnel and broaden their audience shouldn't ignore the advantages of selling on Instagram. It's not surprising that businesses are utilizing smartphone devices to target consumers, given the massive daily user base of the photo and video sharing platform. Some of the reasons to sell on Instagram are given below- Reach Out To New Demographics As many as 928.5 million individuals may be reached with Instagram advertising, claims HootSuite. Additionally, it's estimated that 90% of Instagram users follow at least one business account. Understanding demographics may help you create a more potent, successful marketing plan that generates leads and purchases while you sell on Instagram. Instagram has a varied user base; therefore, it is a must-have for any entrepreneur or company, regardless of its target age range. The percentage of the population who use Instagram by age group is shown in a report by Statista as follows- Ages 13 to 17- 8.9%Ages 18 to 24- 30.2%Ages 25 to 34- 31.7%Ages 35 to 44- 15.8%Ages 45 to 54- 7.8%Ages 55 to 64- 3.7%Age 65 years and older- 2.1% Interact With Clients Maintaining audience interest in your Instagram posts and products requires engagement. Brand Watch reports that Instagram has 84x higher brand engagement than Twitter, 54x higher brand engagement than Pinterest and 10x higher brand engagement than Facebook. Remember that your business is defined more by the level of interaction you can generate than by the number of followers you have. Your uploaded photos, Instagram stories, and videos showcased on your profile and highlights reel may all be used for this. To capture the interest of your audience and keep them coming back for more, you must be consistent. Instagram's stories, customized hashtags, and photos all help you keep your audience interested. In addition, these methods effectively encourage interested customers to share your material, improving your potential to convert. Boost Consumer Familiarity and Brand Recognition Instagram is the best platform for showcasing a brand's objectives, aspirations, and successes while establishing a name and identifiable identity. According to a poll commissioned by Facebook IQ, 78% of Instagram users believe that companies on the platform are well-known. In comparison, 77% believe they are creative, 76% think they're entertaining, and 72% are committed to creating communities. In addition, 83 per cent of Instagram users use the app to find new goods and services, 81 per cent do some preliminary research, and 80 per cent make a purchase. Sure, the blog entries you create may make a significant difference in building your brand's online presence, but have you thought about the overwhelming power of adding appropriate captions to your Instagram pictures? Similar Items Are Pushed to Buyers via Instagram Algorithm Have you ever wondered why things you looked for or purchased constantly appear in your feed? It does this by pushing material related to the stuff you engage with. This implies that ten other recommendations will be made if a reel about scrunchies is liked. Since it stopped being merely a "photo-sharing app," Instagram has steadily gained popularity as a platform for selling over the past several years. Its algorithm has experienced significant changes due to the advent of other media forms, including tales, reels, etc. Every business owner is aware of the excellent chances for customer discovery. Sell For The Least Possible Investment The exhilaration of receiving something "free" is unmatched in the world. And that is the price for setting up a business and start selling on Instagram. No additional financial investment is necessary for you to operate your company on Instagram (apart from what you might want to spend to promote it). Additionally, you can access Instagram shopping, shoppable posts, and much more. So, in addition to their eCommerce site, company owners set up an Instagram storefront for their brand. Later, more on the subject. [contactus_uth] Suggested Read: How to find out the sell-through rate? Ask Yourself These Questions Before You Start Selling On Instagram Is it possible to quickly demonstrate your goods using photographs or videos? Instagram is a platform for visual marketing. This means that things with a great visual appeal or aesthetic are much simpler to market. Physical objects such as clothing, accessories, cosmetic products, household goods, and outdoor/sporting goods are ideal. We're also witnessing the popularity of digital items like presets, custom fonts, and artwork on the platform. Do you already have an online presence and a website? If you already have a business, you should concentrate on increasing visitors to your online store. Instagram Shopping Tags, for example, are excellent for this. However, using Instagram as your primary storefront makes little sense if you already have many transactions through your website. You want to pick your sales channels carefully, and collecting orders on Instagram may generate too many channels for you to manage successfully. Do you have the infrastructure in place to track and fulfil orders that come in from sources other than Instagram? It does not have to be a whole website. However, you will still need to employ a program to manage incoming Instagram orders and collect vital consumer information. This might be as basic as an Excel sheet or as complex as a spreadsheet programme such as Smartsheet. Suppose you've gone through the questions above and concluded that you're a good fit! You can sell on Instagram platform to generate sales, raise brand recognition, and get traction for your company before you're ready to establish a complete online store. By the end of this article, you'll know how to sell on Instagram without having a website too. You may also read: How to Sell on Messho? What Does Selling on Instagram Look Like in Profession? The emergence of Instagram influencers — people who promote branded goods and services to their large followings — indicates that selling on Instagram may be a lucrative business. As a result, Instagram has huge sales and eCommerce potential. By the end of 2020, Instagram ad income accounted for 30% of the social media giant's revenue. So it's easy to see why many businesses use Instagram to attract new clients. So let's look at some primary strategies to help you produce a good profit and keep returning consumers. Product Images and Advertisements Both the customer and seller benefit from online purchasing. However, because Instagram lacks a tangible component, you must ensure that your photo game is on point if you want to convert social media window shoppers into consumers. Consistent posting builds trust, but only if the photographs are of poor quality. Invest in a good camera or employ a professional photographer to take product shots. Photographs of Clients and User-generated Content (UGC) Are you aware that nearly 90% of consumers trust UGC to influence their purchasing decisions? According to a Business Wire survey, 85 per cent of purchasers are more affected by user-generated content (UGC), which includes text, photographs, videos, and reviews, than they are after reading brand-created material. UGC is a powerful approach for increasing brand reputation and generating trust. In addition, it allows business owners to have original material developed on their behalf. Brands share this material through various marketing channels, but Instagram has emerged as the most popular site for posting UGC. Consumers are 2.4 times more likely to see user-generated content than brand-created material. This innovative strategy of recruiting new clients is making a significant difference. Instagram Shopping When the Shopping Checkout tool was implemented in 2019, the idea of selling on Instagram became highly apparent to companies worldwide. This enabled company owners to convert their feed into a shoppable eCommerce outlet. You may participate in Instagram Shopping by launching the app, going to your profile's settings area, and then clicking on business and shopping. Simply select a product catalogue and associate it with your professional account. Remember that the Instagram sale option is only available to individuals approved into the social media programme. Many firms also use this chance to collaborate with influencers who upload photographs of themselves operating, wearing, or testing a company's product. In addition, anyone interested in a product may make a quick purchase by clicking on the item tag highlighted in the sponsored content on the explore page. Source How To Create a Sales-Oriented Instagram Account and Start Selling on Instagram in 2024? Since its inception, selling on Instagram has evolved by leaps and bounds, delivering many new features that contain everything you need to take your business to new heights. So, here's a step-by-step approach for how to sell on Instagram by establishing an online presence through visual branding and capitalizing on the user's purchasing attitude to help your business reach the furthest reaches of the globe. 10 simple steps to sell products on Instagram are as follows: Pick A Product And A Niche Decide on your product niche even before you begin to sell on Instagram. Deciding on your product specialization can help you develop on Instagram. In addition, narrowing down your focus will help your selling on Instagram development in the long term. It will simplify for your audience to locate your account and items that will help them solve an issue they have been looking for for a long time. It will also increase the traffic to your account and the size of your audience. Suggested Read: How to Source Products for Your eCommerce Business in 2024 Make Sure That You Have an Instagram Business Account When creating your account for the first time, select Business Profile. If you're unsure where to look, Instagram will prompt you during the setup process. A business account grants access to features such as the option to add a phone number and email address to your bio, insight data, and the use of sponsored adverts to market your items. Insights, in particular, are pretty helpful in determining which content is driving the most purchases. Have you already made an account as a personal profile? Then, you may quickly switch to a business profile by login into your account, heading to "Settings," and selecting the "Switch to Business Profile" option. You're nearly there! After you've created your company account, you'll need to link a Facebook Business page and make a Business Manager account. Even if you don't currently have a website, you can still establish a catalogue that allows your consumers to purchase and checkout on Instagram (more on this below!) You're nearly there! After you've created your company account, you'll need to link a Facebook Business page and make a Business Manager account. Even if you don't currently have a website, you can still establish a catalogue that allows your consumers to purchase and checkout on Instagram (more on this below) Be sure to include your email address and phone number in your bio. Because your clients cannot reach you through your website, you must provide as many touch points as feasible. This also contributes to the development of trust, which is essential for any company when selling on Instagram. Construct A Killing Bio Follow the steps below to build a stunning Instagram bio without going over the limit of 150 characters. Define your value proposition in one sentence to describe your brand. Then, identify your expertise and demonstrate your authority.Make it easier for potential consumers to convert by having a clear call to action language.Provide your company contact number or email address so potential customers can contact you with product questions.Instagram only allows users to link to external websites through their bio. It is not possible to put links in captions. As a result, individuals frequently tag their posts with "link in bio." As a result, provide a link in your bio that will assist your brand in selling on Instagram To add credibility, immediately provide your viewers with all the information they need to know you're the real thing. Make sure you include your company name, a high-quality profile photo or logo, and a brief description of the things you sell on Instagram. You may also have your location in your bio. When it comes to selling on Instagram, the community is everything. People will be more inclined to assist you if they know where to locate you. Promote Products on Your Page Posting content that shows your items is the most basic way to promote them on Instagram. When you walk into a real business, you first ask the proprietor to tour you around. Similarly, prospective buyers would want to examine product photographs before making a purchase if you begin selling things online. Because Instagram is a visual tool, make the most of your feed by publishing appealing pictures with appealing captions. After you've set up Instagram Shop, you can begin tagging goods in posts by following the instructions below. Select the post where you want to tag a product, then click the three dots symbol in the upper right corner and choose edit.When you click 'tag product,' a list of goods in your shop will appear.Choose the product to tag and click on it. Then press the done button.You can tag up to 5 goods in a single picture post and 20 products in a multi-image post. Create a little lookbook with many goods tagged using this tool. You may also make a single multi-image post to exhibit the wide varieties of a single product to sell on Instagram. Create blog articles using Instagram's Guide function. For example, you can include product posts to highlight your most extraordinary things; also, you should highlight to publicize the release of new items or construct a gift guide. Create Payment Options It's time to move your audience from browsing to ordering and purchasing your stuff. You may take order information by posting a link to an order form in your bio. You may even urge your consumers to place an order immediately on WhatsApp. Locate your Instagram account, select "Edit Profile," and then paste the Whatsapp connection into the supplied website field. In the captions, tell your viewers to fill out the order form using the link in the bio or to place an order using WhatsApp. Because Instagram only permits one clickable link in the bio, you may make the most of it by using a connecting tool like Linktree. Widen Your Organic Reach With Hashtags Incorporating hashtags is an efficient way to expand your reach and expose your material to new audiences—monitor and assess how hashtags function. Then, attempt to alternate between relevant hashtags to see which one performs best for your brand. Consider what phrases your buyers will search for related to your product when choosing hashtags. You may also use a hashtag research tool to select the perfect hashtag for your product and target demographic. Then, simply enter an appropriate tag, and you will receive many tag options. However, don't overburden your content with hashtags. Though Instagram permits up to 30 hashtags per post, using 15+ hashtags appears spammy and desperate and will not provide significant results for your company. Instead, use 4 or 5 relevant hashtags for each post. This way, you may increase engagement without making your content appear cluttered with hashtags. Use hashtags wisely to increase your reach and engagement. Do not copy and paste any brand's hashtag into your post.Conduct thorough research to determine which hashtags are hot to sell on Instagram in your niche.Use hashtags with caution. Avoid hashtags that have millions of postings. This will merely cause your post to be lost in a sea of similar postings, resulting in a slight reach. Create Compelling Content For Selling on Instagram This one should go without saying. Because Instagram is primarily a visual network, you must generate aesthetically engaging content that presents your items in exciting and unique ways. These are broken down further down. Use eye-catching material to highlight your items. Make sure that your material highlights your items. While it is sometimes beneficial to spice things up and include a graphic or a non-product shot, your items are the star of your account and should be treated as such. To raise awareness, use Instagram Reels and Instagram Live. Reels Reels are one of the most effective strategies to increase brand recognition in 2021. So don't pass up this opportunity! Since introducing Instagram Reels in response to TikTok's success, Instagram has been heavily promoting the tool and rewarding accounts that utilize it. Instagram's CEO has even stated that the network is shifting from solely a photo-sharing platform to a greater emphasis on video content. Reels prioritizes keeping users on the app, showing them more material they enjoy and boosting the likelihood of your work becoming viral. This is a fantastic opportunity for entrepreneurs. You're getting more eyeballs on your fabric, which means more prospective buyers will find you and view your stuff. Instagram Live Video Instagram Live is one of the app's most rapidly expanding services. When you start a video, the platform sends notifications to your fans, keeping you front of mind. It also generates a sense of urgency because these films usually vanish after you stop filming. This raises the likelihood that individuals will tune in to avoid missing anything crucial. Use your imagination! Share client testimonials, show people how the product is manufactured behind the scenes, or perform a Reddit-style "Ask Me Anything" where you invite your audience to ask questions about your business. With Instagram's introduction of Live Shopping, you can earn sales while broadcasting! Businesses and producers may now tag things when they broadcast live, allowing viewers to buy or save items from the shopping video. Keep in mind that only Instagram-approved goods can be added to live recordings. Make Instagram posts that are shoppable. Did you know selling on Instagram includes built-in tools for making your posts shoppable? With 130 million visitors tapping on shoppable posts each month, you're wasting money if you don't use these features. Here are two methods for making your content shoppable: Product Labels Product Tags enable you to highlight goods from your catalogue in your content so readers can quickly tap to learn more. These can also link directly to your shop for in-app purchases using Instagram checkout. Instagram Product Launches Instagram businesses checkout can now reveal forthcoming exclusive releases. This enables your audience to examine details and create purchase reminders when new goods become available. Post, Communicate and Repeat If you are consistent with your content, the Instagram algorithm will favour your brand. A steady Instagram posting pace will rapidly develop your account. In addition, engagements will help you better understand your community and determine what they want to see more of in your feed. Avoid sharing on Instagram at random. To sell on Instagram, you must develop content relevant to your company goals. To turn your audience into consumers, you must design a content strategy and stick to it. To stand out from the crowd, you need to figure out what material your audience likes to see on your feed. Your strategy should be both realistic and practical. Instagram Marketing You may advertise your Instagram profile organically, which means you can build an audience without sponsored advertising. This choice is free and demonstrates greater long-term participation. However, sponsored marketing can be the way to go if you need more followers or orders quickly. Instagram advertises in the following ways: Ads with photographs- A static image ad works well when you want to complete the purchase by giving a discount. Photos can be square or landscape in orientation. Video advertisements are excellent for introducing new customers to your product and its benefits. Videos of up to 120 seconds can be shared in landscape or square format. Ads for stories- These dynamic advertising services to enhance the client interaction you've previously had. Carousel advertisements- Users may swipe through the ads to see more photographs or videos. This advertising style showcases all of the product's features/benefits. Collection advertisements- Use them to visually excite your audience and assist them in discovering, browsing, and purchasing things. You can use either video or photos or a combination of the two. Advertisements in Explore- Users use the Explore area to find new material, view videos, and shop. Each user's Explore tab has selected information tailored to their specific interests. Each ad might have a separate call-to-action. To demonstrate a product's benefits to a new audience, utilize CTAs like "Learn More." Use "Shop Now" as your CTA if you're giving the last discount to complete a purchase. How can you create an Instagram "Shop Now" ad? According to Retail Touchpoints, 72 per cent of Instagram users have purchased a product after seeing it on the platform, which is ideal for generating engagement and revenues. Now to create an ad with a "Shop Now" or other CTA, you must first have a Facebook Page and an Instagram business profile. Once you have these, you may run and track advertising within the app or through Ads Manager. How to Create an Instagram Ad- Select a post you've already shared on Instagram and press "Promote" within the app. Next, select your ad purpose, target audience, and ad format inside Ads Manager.Determine the length of time your adverts will run and your budget.Press the Publish button. You will be notified when your advertisements have been authorized and are ready to run. Conclusion Whatever technique you pick for marketing on Instagram, there are several ways to use the network and turn your followers into paying clients. Many companies have found success selling on Instagram. Likewise, the platform's eCommerce companies have a bright future. Experiment with various options until you find what works best for you! Of course, there is no one-size-fits-all approach, but as long as you keep your clients in mind and make the purchasing procedure as simple as possible, you'll be OK. How WareIQ as a 3PL Fulfillment Partner Can Help You Advance in Selling On Instagram? Customers have acquired certain technological benefits when completing online purchases as technology has advanced. They search for products by typing, clicking, and swiping. However, if you operate an eCommerce firm for online selling on Instagram, your success will be determined by the quality of your products and the quality of your order fulfillment service. Now here, WareIQ comes into the picture. To stay competitive and provide a great client shopping experience, it's critical to work with a reputable order fulfilment provider like WareIQ. One that converts your eCommerce shop into a source of passive money rather than a cause of anguish. Here are some other advantages to working with WareIQ as your fulfilment and logistics partner for your selling on Instagram: Get The Most Advanced Technologies and Inventory Management An order fulfilment partner like WareIQ offers the technology, experience, and industry leadership to help your eCommerce selling on Instagram to function smoothly. This includes seamless interaction with your sales channels and other management solutions that improve inventory efficiency and carrier selection. Reduces Your Operational Costs It is expensive to ship packages, buy packing supplies, hire personnel, maintain quality control, and rent space. However, you may eliminate these overhead expenses by partnering with WareIQ, your order fulfilment partner, and beginning to share resources and play with other vendors. Efficient Distribution and Storage WareIQ's fulfilment network helps you to arrange, store more efficiently, and distribute your e-commerce business orders. It will manage, store, and receive your items for you, providing quick access to track your current stock levels. Having an order fulfillment partner removes the possibility of shipping mistakes. Furthermore, WareIQ has inventory technology, streamlined pick and pack techniques, automated processes, and improved return and receiving procedures, which will assure speedy and precise fulfillment processing. Quicker Delivery If you perform order fulfillment in-house, it is done from a location that is handy for you. However, chances are your business isn't in a position that provides your customers with the best prices and travel times. Working with WareIQ will allow you to save money on shipping and deliver orders to your consumers faster and what is better than affordable and fast shipping timelines? Best In Fulfilment Experience Remember that you are not aiming to become a fulfillment specialist but to run your e-commerce firm. By outsourcing your packing, shipping, and storage, you will benefit from the equipment, software, and employees of a credible and experienced fulfillment partner, such as WareIQ. WareIQ, as an order fulfillment partner, is well-versed in your industry. As a result, collaborating with WareIQ will expedite the fulfillment process. [signup] Frequently Asked Questions Is selling on Instagram free?It costs you nothing to sell online using Instagram! You simply need some free time to get everything in order. Instagram is a free marketing platform that may help you reach a wider audience. With two billion users, you should put up your Instagram buying page as soon as possible. Is it possible to receive money while you sell on Instagram?Instagram now allows you to save payment information and buy things directly from the app. The payment function is found in the app's Settings, where you can enter debit or credit card information, log prior purchases, and establish a pin for further protection. What is the cost of selling on Instagram?Instagram's transaction fees may be a source of concern for some. The cost to sell on Instagram is 5% per shipment or a flat price of $0.40 for sales of $8.00 or less, according to their Business Help Center. Should you sell on Instagram or Etsy?You can definitely sell on Etsy, it is a marketplace for sellers. When it comes to shopping, people are far more inclined to visit Etsy than Instagram. Selling on Instagram, your greatest hope with a regular account (not a store account) is to catch people's attention and keep yourself top of mind for the next time they want to buy something similar to what you sell. How many followers do you need to sell on Instagram?To use Instagram's immensely handy 'Swipe-Up' function, you must have a business account with at least 10,000 followers. Don't be concerned if you don't have many followers right now; consistent blogging will address that problem. Can you sell on Instagram if you don't have a website?You do not require a website: You may sell on Instagram without a website if you sell directly from the comments. This might be beneficial for vendors who are just starting out. You encourage a direct connection: If you manually complete every order, you'll have to talk with your consumer to acquire their information. Can I use PayPal to collect money for selling on Instagram?Add a 'Buy' button to your Instagram page to take consumers to a PayPal payment page. PayPal enables your customers to safely checkout using either their PayPal account or a credit card. Create separate PayPal connections for each of your items or services to manage ordering, pricing, shipping, and other aspects. Is selling on Instagram profitable?Selling on Instagram is undoubtedly a successful option because you can get started for free, with no startup fees.However, it is not a long-term answer for building your firm. Most of its eCommerce features are better suited to well-known businesses. What is the best way to sell products on Instagram?To sell products on Instagram, you must have a business account. For maximum profitability, you may sell directly on the platform or combine your eCommerce store with your company account.

August 08, 2022

10 Techniques to Generate eCommerce Customer Feedback in 2024 to Enhance Customer Satisfaction and an Exclusive Look at WareIQ’s Customer Feedback App

The primary objective of most eCommerce companies is to sell their products to as many customers as possible and ensure that they have a good experience in order to increase their chances of getting repeat purchases. Getting genuine eCommerce customer feedback has multiple advantages for a business. If customers have a good experience, retailers would want to highlight it in the form of testimonials, reviews on their website or listing platform and feedback on online forums. Customers generally take existing or prior customer feedback into consideration when trying to make a choice about which brand to purchase from. Positive customer feedback can mean the difference between customers choosing a particular firm as opposed to its competitors. Conversely, negative feedback can have similar implications but in reverse. However, it is important for retailers to take it sportingly and to try and solve the issues that customers have faced, either with their overall experience or granular aspects of their order. Abrupt resolution of issues can also lead to enhanced customer appreciation. Read along as we go into more detail about eCommerce customer feedback, why it is important, how it benefits your business, 10 ways to push for customer feedback in eCommerce, and how WareIQ’s customer feedback app can help. What is Customer Feedback in eCommerce? Customer feedback in eCommerce refers to the expression of a customer’s experience with different aspects of a company's purchase and fulfillment processes, either directly to the company through telephone, message, or email communication, indirectly through reviews on their website or the listing platform where the order was initiated, or externally through online forums and group chats. This feedback can either be positive, negative, or in between, where customers may have liked certain aspects of the purchase or post-purchase experience but expectations may have fallen short during the delivery experience. This feedback is valuable for an eCommerce business as positive feedback can encourage other customers to make a purchase while negative feedback can be a roadblock to new customers’ willingness to give the business a try. It is also important how a business reacts to negative feedback. While some businesses make an effort to take customer feedback into consideration and try and correct any mishaps that occurred, other businesses either don’t respond or don’t make an effort to win over the customer, which can have dire consequences. [contactus_lilgoodness] Important Statistics in Regards to eCommerce Customer Feedback eCommerce is often regarded as a numbers game and it is important for retailers to keep track of various metrics of their business, including their successes and failures, which can be identified through customer feedback and user experience. We have compiled a list of important statistics that highlight the importance of eCommerce customer feedback. They are listed below: A study by Womply indicated that businesses that respond to at least 25% of eCommerce customer reviews can get an increase of 35% in their revenue.In a survey conducted by Podium, 93% of respondents indicate that reviews impact their purchasing decisions.In a poll by Broadly, 84% of respondents claimed that eCommerce customer reviews carried the same weight as recommendations from friends or family.According to ReviewTrackers, Facebook and Google are the online platforms where customer reviews get the most visibility.A study by Vonage found that businesses in the US lose an estimated $62 billion annually due to sub-par customer service.Online consumer behavior research by KPMG shows that at least 30% of online shoppers mostly mobile shoppers, have shared online feedback.A Zendesk study found that 97% of respondents said that poor customer service can lead to a change in their purchasing habits.According to a study conducted by Cone, 80% of respondents said that negative reviews impacted their decision to buy a product.A survey by Bazaarvoice indicated that 70% of those polled changed their perception of a company depending on how they responded to eCommerce customer reviews.According to the Spiegel Research Center, products with at least 5 reviews were 270% more likely to be purchased compared to products with 0 reviews. Additionally, expensive products that had reviews could increase their conversion rates by upwards of 380%. Benefits of Getting eCommerce Customer Reviews Source Enhances Customer Satisfaction By allowing customer feedback in eCommerce through the form of reviews or direct communication, retailers can get valuable insights into the experience and varying opinions of customers on different aspects of the business and can help them gauge what goes down well with customers and what doesn’t. This helps improve customer satisfaction for both customers that had their issues rectified and future customers who will benefit from the improvement in whichever processes that were causing dissatisfaction. Results in Loyal Customers Every business strives to generate enough satisfaction in the overall interactions that customers have with their business so that they will ultimately be loyal to the brand and not divert their business elsewhere when they need similar products. Paying attention to customer feedback in eCommerce will help companies accomplish just that by taking their suggestions and feedback into account and can show them that their words can make a difference and result in improvements. This makes customers feel special and they can often develop a bond with a business that goes deeper than just supply and demand. Streamlines Multiple Processes Because the success of a business and the happiness are directly proportional, it pays dividends to listen to customer feedback in eCommerce in order to make the necessary tweaks to make a bad product good or a good product even better. For example, if a business sells earphones and the feedback is generally positive but there are an overwhelming amount of reviews saying that they would be even better if they were louder or the bass was more extreme, the retailer could take that into consideration for the next iteration of the product so that it could be even more successful. Reduces the Cost of Customer Acquisition Research indicates that if a business is able to retain just 20% of its customers, its revenue can increase by up to 80%. Another plus point is that it is much cheaper and easier to maintain existing customers because retailers would have an idea of what they like and what they don’t and they can always release new products and run promotional campaigns to target existing customers which will help create hype and attract new customers. Generates Important Analytics It is important for businesses to measure every aspect of their eCommerce processes and this holds especially true for eCommerce customer feedback. Reviews from customers are a good KPI to measure the reception of a product in the real world. Retailers can understand whether the price is too high or low, if the product is being promoted to the right audience if certain elements need to be added or removed, and much more. This helps them measure their overall success and make future adjustments and strategies accordingly. 10 Techniques to Get eCommerce Customer Feedback for Your Business in 2024 Keep in Touch With Customers Post-Purchase By recording the contact information of prior customers and keeping in touch with them even after their product has been delivered, retailers can ask for feedback and find out which parts of the purchase and delivery experience they were satisfied with and which needed improvement. This will help customers get a positive impression about the business and it will linger in their mind, which will help when promoting a new product or running ad campaigns that target existing and prior customers. Encourage Customers to Provide Feedback Retailers can encourage customers to leave reviews by providing incentives such as vouchers, coupons, discounts, free shipping on future orders and much more. This will not only result in more reviews, feedback and customer satisfaction but will also create a situation where they would want to take advantage of the benefits provided on future orders such as free shipping because they left a review on a previous order. This will also coax them to leave reviews as many times as they can in order to receive even more advantages. Make it Simple for Customers to Leave Reviews Retailers need to strike a balance between subtly encouraging customers to leave reviews and constantly popping up review pages when they are just trying to browse or checkout as it can be construed as spam and will ultimately discourage them from leaving feedback and may even have a negative impact on them visiting your page again. eCommerce customer feedback pages should be located in strategic locations such as after a payment has been made or after they have received their order. If they have had a noteworthy experience, they can mention it in the review. Publish Positive and Negative Reviews It may seem counterintuitive to include reviews that tarnish the name of a brand. However, it actually provides more credibility as customers might be weary if there are only a sea of positive reviews with no mention of any complaints or incidents as after all, everyone is human. Negative reviews can also have positive impacts in certain situations such as if a review highlights minor incidents that wouldn’t be a problem for more and attacks the brand, which garners sympathy towards the company from potential customers or if a review mentions something that may be seen as a negative to some people but a positive to others such as a phone having complex software features. Highlight Reviews That Contain Important Product Information When scrolling through eCommerce customer reviews, consumers generally want to find information relating to the product quality, pricing, delivery experience and durability, among others. Placing reviews that contain a detailed description about the product and overall user experience can give customers all the information they need to make a well-informed decision and be happy with their purchase. Provide Reviews Relating to Different Aspects of the Business eCommerce customer reviews that contain information not only about the product but also about the purchase, customer support and delivery experience, can help customers get a better idea about how easy it is to order and pay, how long it takes for the order to arrive and how helpful the customer care team were if and when any query or issue should arise. This will enable customers to decide whether that brand provides a more positive experience compared to its competitors. Respond and Engage With Existing Reviews As mentioned above, research suggests that 70% of customers change their perception of a brand depending on how they respond to eCommerce customer feedback. It makes less of a difference if businesses do not reply to positive reviews, even though showing appreciation to customers by saying a small thank you could only improve their reputation in the eyes of potential customers. However, not responding to negative reviews and addressing customer complaints can amplify the negative sentiments that are echoed by those customers, in the eyes of new customers. Conduct Mass Customer Surveys Sending out surveys to customers so that they can answer predetermined questions can be an easy way to get a large amount of eCommerce customer feedback in a relatively short period of time. Rather than prompting each customer to leave a review, surveys can reduce the amount of time and effort needed to accomplish a similar goal. Surveys can be segmented into 2 groups - prospective customer surveys and existing customer surveys. Each survey will highlight different facets of the business, depending on the stage that the customer is in. Invest in a Review Service If a retailer doesn’t have the time or the resources to push for eCommerce customer feedback, they can always opt for a specialised review service that takes care of generating customer reviews for them. For a specified fee, they can increase the amount of reviews that are submitted, organise reviews based on a number of factors and reduce the amount of time that the whole process takes. Provide a Rating Option on Various Pages Product ratings are like a summary of reviews. If it is not feasible to provide detailed reviews on every page, retailers can just highlight the ratings of a particular product or service to give prospective customers an idea of the overall feedback. It is also easier to get ratings from customers compared to reviews as it is just one click rather than them needing to write an entire sentence or paragraph. How WareIQ’s Customer Feedback App Can Collect eCommerce Customer Reviews to Analyse Brand Perception & Address Your Customer Grievances? Customer feedback in eCommerce is of enormous importance as it not only determines whether prior customers will return to a business, it also decides the kind of impression a company will make on new customers and whether they will choose to give their business to them or a competitor. It is imperative for eCommerce retailers to provide the best possible experience to every customer and push for feedback so that they can publicize positive reviews and use negative reviews as a learning curve to improve the aspects of their business that was responsible for the dissatisfaction. If you are an eCommerce retailer that needs assistance with generating and managing eCommerce customer reviews, WareIQ’s Customer Feedback app has got you covered. With WareIQ’s Customer Feedback app, we help users to streamline their eCommerce customer feedback processes to generate a larger number of reviews in a seamless and effortless manner. The app can simply be downloaded from our app store that also comes stocked with a whole host of other apps to enhance productivity in different areas of eCommerce. Anyone who has downloaded apps from the Google Play Store or Apple App Store will have an easy time downloading any app they need. A few of the unique features that our Customer Feedback app offers are listed below: Quantifies Customer Experience, Analyzes Brand Perception and Builds Brand Loyalty We will help you understand the overall customer sentiment towards your brand as well as help in identifying opportunities to enhance their user experience and increase their trust. Helps You Get a Detailed Understanding About What Your Customers Have to Say Using the Customer Feedback app, you can track and follow every customer’s feedback to instantly answer their queries, rectify any escalations and thank them for their business. Helps You Get a Better Understanding of Your Customers You can get access to a 360-degree dashboard that enables you to analyse and understand every aspect of the behaviour of your customers through specifically-curated data. Benefits of Using the Customer Feedback App Improves customer retentionEnhances customer satisfactionAnalyses customer behaviourIncreases brand perceptionPinpoints unsatisfied customers [signup] eCommerce Customer Feedback: FAQs What are the most common ways for customers to give feedback?Customers generally give feedback through website reviews, online forums and direct communication with the retailer. Why is it important to get customer feedback?Customer feedback enables retailers to understand the success of their operations and whether they need to make changes to any procedures to improve performance. Does WareIQ have other applications in the app store?Yes, WareIQ has multiple productivity apps other than the Customer Feedback app including Branded Tracking, Shipping Badges, RTO Shield, WareIQ Rush and much more. How can the Customer Feedback app improve the customer experience?The Customer Feedback app consolidates all your customer reviews and interactions in one place so that escalations can be instantly rectified and happy customers can be interacted with. How can eCommerce businesses measure the impact of customer feedback on their business?There are several ways that eCommerce businesses can measure the impact of customer feedback on their business. To list the best:1. Track customer satisfaction levels2. Monitor customer loyalty3. Identify areas for improvement4. Track changes in sales and revenue5. Analyze feedback from different channels6. Surveys, polls, and Net Promoter Score (NPS) can be used to measure the impact of customer feedback on the business. How often should eCommerce businesses gather customer feedback?The frequency of gathering customer feedback should be determined by the eCommerce business itself, depending on the industry and the rate of product/service changes they may have. It's important to gather customer feedback regularly and consistently in order to track progress, identify new areas for improvement, and ensure that customer needs and expectations are being met. A good practice would be gathering feedback quarterly and using the data to make decisions for the next quarter. Does WareIQ provide other eCommerce services?Yes, WareIQ provides a whole range of eCommerce-related services from storing inventory in a nationwide network of fulfillment centers, giving users access to a custom WMS, providing a choice of more than 20 shipping aggregators to always provide the fastest and most cost-effective delivery for every order, and much more.

August 06, 2022

Top 5 Different Trust Badges to Increase eCommerce Sales, Enhance Customer Experience and Boost eCommerce Conversions Rates in 2024

According to studies, more than 60% of customers do not end-up-purchasing items because no trust badges are visible on the website. Trust badges are a simple symbol that reassures customers that they are on the right track and instills trust in them & lowers cart abandonment. The lower the average shopping cart abandonment rate, the greater the increase in sales. Let's get started with how you can use trust badges to increase eCommerce sales, the various types, how to place them on your website, and much more. What are Trust Badges in eCommerce? A trust badge is a symbol that is displayed on a website to inform visitors that the brand is genuine and trustworthy. They are also known as site seals, shipping tags, or fast delivery tags. They're essential for sites that collect personal or financial information, such as eCommerce or membership websites. Retailers also use trust badges to increase eCommerce sales. Customers are easily put off by shady websites that do not indicate that their data is secure. Third parties-providers create many trust badges. Once you've met their requirements, you can use their services which could include anything from purchasing an SSL certificate to having your business practices reviewed. [contactus_gynoveda] Why Does Your Website Need Trust Badges to Increase eCommerce Sales? Trust badges persuade customers that they can entrust their personal and financial information to your website. Shopping cart abandonment can have a detrimental impact on eCommerce sites. 17% of people abandon their shopping carts because they do not trust the website with their credit card information. A few factors of trust badges are listed below: A bar graph titled "Reasons for Checkout Abandonment" specifies that 49% of people surveyed said that they abandoned their cart due to extra costs being too high.A trust badge or shipping tag displayed at the appropriate point in the checkout process indicates that customers' information is secure.The same payment-related trust issues will also apply to membership websites. Even if you have a free version or a free trial, you may still need to ensure that users can enter their personal information safely during registration. You can have strategically placed trust badges to increase eCommerce sales. We've learned a few things about trust in our years of experience — what customers want, how to best earn their trust, and so on. It all comes down to three key points: Consumers Prefer to Buy From Brands They Trust Almost anyone can now start an eCommerce business. As a result, modern customers are inundated with offers, emails, and websites with which they are unfamiliar. At the same time, the world's largest corporations are frequently involved in widely publicized data breaches involving their customers' personal information. It's no surprise that 40% of shoppers say they no longer buy from brands they like because of trust issues. However, trust today is about more than just the brand and a potential customer's familiarity with it. It is also about the visitor's experience and viewpoint. Take, for example, Burt's Bees, a large, well-known brand that saw a significant increase in conversions when trust badges were displayed. This is because brands typically speak to the level of product trust rather than the online purchasing experience on their eCommerce store. Thus, it is not only useful to provide trust badges to increase eCommerce sales but they are also essential for customers who want to ensure that a website and online transactions on it are safe and secure. Trust is About More Than Online Security and Personal Information The risks of modern shopping have shifted. Concerns that used to revolve solely around website security have now expanded to include eCommerce performance, scam avoidance, business practices, shipping fulfillment, and customer data protection, to name a few. Based on this (and the test results), there is still a significant need for trust badges to increase eCommerce sales, particularly those that address multiple aspects of business trust in addition to security. The Trusted Site system, for example, addresses both security (scans for malware, viruses, and valid SSL certificates) and trust concerns (verified business information, shopper identity protection, and issue-free orders). A comprehensive trust mark like this one puts customers at ease throughout the entire online shopping process. Trust Badges Regularly Increase Conversion Rates Even if security isn't at the top of customers' minds as they prepare to enter their credit card information on the checkout page, it's not at the very bottom. Hence, security badges enhance conversions to a great extent when the customer is in the last leg of the sales funnel, i.e., making payments on the eCommerce site. Guarantee Badges like free shipping guarantee, same-day delivery, or next-day delivery badges also drive more sales & cart conversions by showcasing fast Shipping Tags – dynamic 1, and 2-day delivery promises based on the location of the customer. A few points to note in this regard are: Conversion rates were lower in control tests conducted on eCommerce sites that did not display a trust badge.Conversion rates can be reduced by trust badges from lesser-known online security brands.Conversions are most likely to increase when trust badges from well-known brands are used. 8 Benefits of Fast Delivery Tags Such as Amazon Prime Badges to eCommerce Brands in 2024 Provides Enhanced Visibility The products that have fast delivery tags such as Amazon Prime badges are automatically favoured by search engines and are constantly promoted by eCommerce marketplaces like Amazon due to the goods that are eligible for Prime shipping being provenly more successful and profitable to the selling platform and the retailer, alike. This increases their visibility to a wider range of customers. Enables a Competitive Advantage Over Rivals Companies and platforms that make use of fast delivery tags can gain a significant competitive advantage over their rivals due to the indication that orders will be shipped more rapidly. Due to the prominence of Prime badges and their instant association of them with fast shipping, customers perceive that they will get their orders faster and will tend to gravitate toward brands that can meet their delivery requirements. Expands Your Customer Base Customers these days are often in a hurry to receive their orders in the shortest amount of time possible due to them diverting their time to so many different activities. Thus, consumers often prioritize fast delivery over everything else and will look for brands that have an easy indication that they provide this service. Fast delivery tags do just that and can attract new customers, specifically for the promise of fast delivery. Leads to an Increase in Conversions When customers see that the product they want to buy has fast shipping tags, they instantly lose any apprehension they might have had because they are now aware that their product will reach them, either within the same day or the next day, depending on the delivery speed promised by the badge. This will instantly lead to an increase in the number of customers that make purchases as opposed to abandoning their carts midway. Provides More Trust to Consumers Fast shipping tags often act as a verification that a brand and its products a legitimate. In a similar manner to a blue checkmark on Twitter or a verification logo on Instagram, customers will automatically gain the perception that they are dealing with a professional service and are more likely to purchase a product that has this stamp of approval than one that doesn't. Reduces Returns Since fast shipping tags help make customers aware that they will receive their orders in the foreseeable future, they tend to be less aggravated and perplexed about when their orders will arrive. This reduces the chances of them losing faith in the delivery process or the company itself, and initiating a return and asking for a refund. Lowers Costs and Increases Profit As mentioned above, fast shipping tags provide more encouragement to customers to go through with their purchases, which leads to more sales and less shopping cart abandonment and also reduces the rates of return initiations, which reduces the logistics costs that retailers have to incur in order to transport goods back to their warehouses. Helps to Consolidate Inventory When a bunch of products qualify for fast delivery and have shipping tags that convey the message to both customers and retailers, they can be stored in a designated area that is only for products that have this delivery advantage. This makes it easier to instantly locate, package, and ship products so that they can be delivered faster and meet the required ETA. Products on Amazon.in that are represented by Prime Badges Where Do Trust Badges Go on Websites? An intriguing aspect of research conducted by Baymard is the discovery that, depending on the design of the website, users perceived certain parts of a page to be more secure than others. It is important where you place your trust badge to increase eCommerce sales. A trust badge can be placed anywhere on your website. Still, it will most likely have the greatest impact in places where the buyer questions the site's security, such as a checkout or registration page, in order to reassure them that it is secure. Let's take a look at some popular placement options: Homepage A trust badge or fast delivery tag on your homepage immediately begins to build user trust. Many businesses have a trust badge above the fold on their homepage but it could also detract from the design. Trust badges or shipping tags on the homepage should be visible but not overpowering. If you don't think your site seal fits with the design of your page, there are plenty of other places you can put one. Site Footer One of the simplest ways to spread trust is to place a trust badge in your site's footer. When you add it to your website's footer, it will appear on all pages, including the homepage. However, that should not be the only location you consider. Many customers never look at the footer, especially when deciding whether to enter their credit card information into a checkout form. You also don't want the footer to become overly cluttered with site seals, social media icons, and other information. Just add trust badges to increase eCommerce sales. Product Pages A common location for trust seals on a product page is right next to the "Add to cart" option. It helps customers to achieve more trust in the business while checking out. Checkout Page For most businesses, the checkout page or form is the most important place to include a trust badge or a fast delivery tag. You want users to see that trust seal right when they're wondering if it's safe to enter sensitive payment information. Types of Trust Badges A trust badge is any website icon that provides visitors with a sense of security. Some of the most common ones are listed below: SSL Certificate Badge SSL is an abbreviation for Secure Sockets Layer. It is a protocol for encrypting and authenticating data sent between two applications, a browser, and a web server. TLS, or Transport Layer Security, is a newer, more up-to-date version of SSL, but SSL remains the more commonly used term. While some service providers use SSL/TLS certificates, others use SSL to refer to both protocols. You've probably seen the little padlock next to a URL in your browser that indicates a secure connection (or a warning message that your connection isn't secure). Those are predicated on the presence of a valid SSL certificate. Many SSL certificate providers also provide a trust badge that you can place on your website. Security Badge SSL site seals are not the only trust badges that you can obtain to demonstrate the trustworthiness of your website. Some providers specify the security features required to obtain a badge. TRUSTe, for example, awards businesses a trust badge based on their adherence to international privacy standards such as GDPR. Accepted Payment Badge You'll notice that 7% of respondents in the Baymard Institute study abandoned their shopping carts due to a lack of payment options. Consumers prefer payment options with well-known brands such as Visa, MasterCard, or PayPal. When a shopper can use their preferred payment method, the site feels more secure and legitimate. An accepted payment trust badge informs your site visitors that you accept those payment methods and adhere to the stringent security requirements of those payment providers. These badges are typically free and simple to obtain from payment cards or online payment companies. You can learn more about them by visiting their websites. This is one method that delivery companies use trust badges to increase eCommerce sales. Third-Party Endorsement Badge There are a few trust badges available that endorse your company as a whole. The Better Business Bureau offers an impressive but difficult-to-obtain badge (BBB). After receiving BBB accreditation, you can display this badge on your website. It will cost you $75 to apply for accreditation. Assume the BBB investigates your business practices and determines you meet its standards. In that case, depending on the size of your company, you'll have to pay at least a few hundred dollars per year to maintain accreditation. You can also get a free endorsement badge from Google Reviews. This badge displays your seller rating if you have received at least 100 reviews in the last year. All you have to do is follow the Google Reviews guidelines. Your older customers will be impressed by the BBB badge. Google, on the other hand, will have more brand recognition if your site's audience consists primarily of Millenial and Gen Z shoppers. If you are a SaaS company, you can also include badges from crowd-sourced review sites such as G2 Crowd. This use of trust badges to increase eCommerce sales will also increase your credibility with potential customers. Guarantee Badge Guarantee badges differ from the other types of trust seals that we have discussed. They are typically not provided by a third party and are not subject to a certification process. They are simply an image that represents a promise made by your company to its customers. Among the most common guarantee badges are: Shipping is always freeReturns are freeGuaranteed money back These badges are necessary because customer concerns about eCommerce are not limited to data security. They also want evidence that you will provide a pleasant online shopping experience. Ensure that the badges work. Simple 30-day money-back guarantee trust badges to increase eCommerce sales did so by 32.57% on a website that used it. How to Add Trust Badges to Your Website? Adding trust badges to increase eCommerce sales on your website does not require much technical knowledge. Many of them are easily added using the basic WordPress editor or other simple methods. A few of them are listed below: WooCommerce Checkout Templates The default WooCommerce checkout form already includes accepted payment icons, which serve the same function as trust badges to increase eCommerce sales. However, it may be beneficial to include additional trust seals on your checkout page. If you know how to code, you can add elements to the page yourself by using action hooks. You'll need the following: woocommerce_before_checkout_formwoocommerce_checkout_before_customer_detailswoocommerce_checkout_billingwoocommerce_checkout_shippingwoocommerce_checkout_after_customer_detailswoocommerce_checkout_before_order_reviewwoocommerce_checkout_order_reviewwoocommerce_checkout_after_order_reviewWoocommerce_after_checkout_form Browse the many available WooCommerce themes for one that allows you to add images to your trust badge location of choice for a more basic customization method. It does not provide as much flexibility as custom coding, but it is straightforward. WordPress plugins are also available that allow you to display badges on your checkout page and elsewhere. WordPress Plugins Using WordPress plugins, you have a plethora of options for adding trust badges to increase eCommerce sales. We've already mentioned Google Reviews and Customer Reviews for WooCommerce as badges for customer reviews. Review plugins are an excellent way to increase trust in your website. Some even provide additional badges based on reviews, such as a Widget for Yelp Reviews. Other plugins, such as YITH WooCommerce Badge Management, allow you to create badges in a variety of styles for your product catalogue. This type of badge plugin is ideal for shipping tags or fast delivery tags that say "free shipping" or "free returns." Finally, if you use the SiteLock plugin, some WordPress security programs, such as SiteLock, provide site seals. TrustedSite is a plugin that allows you to earn certifications and trust badges. Images Your trust badge could be as simple as an image placed on a WordPress page. Simply upload the image file and strategically place it on the page of your choice. HTML or JavaScript Some trust badges to increase eCommerce sales include a source code for embedding the badge on your website. It's common for badges to include links or pop-ups with certificate information. You can place these badges in your WordPress theme's header or footer. Conclusion: Using WareIQ’s Shipping Tags (Now Live on Shopify) to Increase Sales Conversions in 2024 As we have discussed all of the benefits and requirements of using trust badges to increase eCommerce sales on your website, it can help you build trust among your visitors while also increasing your sales conversion. And if you have an online store, you should opt for using trust badges to increase eCommerce sales. It is beneficial to use trust badges because if your visitors find your website safe and secure, they will undoubtedly convert into potential customers, assisting you in increasing your sales. Using a Trust Badge on your website can significantly increase your conversion rates and ROI, allowing you to generate more revenue from your website. An easy way to implement trust badges is by partnering with a 3PL fulfillment company like WareIQ, which will implement trust badges on your website, on your behalf. WareIQ's trust badges that are displayed on your website and product pages assist customers in finding out serviceable pin codes and estimated delivery dates for products listed on the site. You can make quick and transparent delivery timelines your competitive advantage with our custom engine which identifies if products are available in inventory, smartly chooses the closest warehouses, and identifies the fastest possible route to enable the fastest and smoothest delivery experience to customers. Speed Up the Sales Conversion Rates of Your Business Through WareIQ's Well-Communicated Shipping Timelines Provides reassurance to customers by adding Prime-like badges to your websiteHelps you utilize our fast delivery tags on your product pagesEnhances your add-to-cart conversion rate by displaying estimated timeframes for every product Why Should You Use WareIQ’s Post Shipping Badges? Assists in gaining knowledge about serviceable pin codes and estimated delivery dates for productsHelps to enhance the trustability of your company in the eyes of customers Benefits of Using WareIQ’s Fast Delivery Badges Assists in using trust badges to increase eCommerce sales of your productsSpecifies the tentative delivery time for each orderGains the trust of customers by providing amazon prime-like shipping tags on your web page How do WareIQ Shipping Tags Work? Checks the availability of products in the inventory in real-timeShortlists the closest warehouseIdentifies the quickest delivery timeline throughout our entire logistics network Shipping Badges on Shopify Shopify store owners that use WareIQ can make use of shipping badges on their productsThere are currently 3 badges - Same Day Delivery, Next Day Delivery, and Standard DeliveryIt provides an instant look at the product's delivery speed to customersWith this Fast Badge program, WareIQ + Shopify sellers would be able to improve sales by 20-40% on average and increase conversion rates by 40%With this release, sellers would also be able to charge a premium for expedited deliveryMake it live on your Shopify store with a few clicks Trust Badges to Increase eCommerce Sales: FAQs How do I add trust badges to a WooCommerce product page?1. Create a seal in TrustLock or find an image to place beneath your purchase button on Woocommerce Product Pages.2. Copy the iFrame code or the HTML code for the Free Trust Badge.3. The Hooks plugin make it simple to insert the code.4. Insert your code into WordPress without using Hooks. Where can I get trust badges?If you are looking for a trust badges and shipping tags provider in India, WareIQ can be of assistance. We help users to avail of trust badges and shipping tags through our Shipping Badges App. Why are trust seals important?Numerous studies have demonstrated that trust seals have a significant impact on consumer behavior. According to a study conducted by Actual Insights, trust logos increased the perceived trustworthiness of a brand in 75% of respondents. How can WareIQ shipping tags benefit your business?Our shipping tags help in instantly checking if a product is available in stores, ascertain the closest warehouse, and identify the quickest possible routes to assist in providing the fastest and most efficient delivery experience.

August 04, 2022

Top 20 Shopify Websites to Help eCommerce Retailers Set Up Their Own Shopify Store in 2024

In the current day and age and with the dawn of the immense growth of the eCommerce industry, retailers are constantly looking for the best option to sell their products online. In the past decade, there has been an onset of large international conglomerates and homegrown selling platforms that have entered the Indian market and trying to out-compete each other in terms of attracting the largest number of sellers and customers to their platforms. One company that is a household name in the online selling space is Shopify Inc. and with a whopping 1.7 million businesses choosing to sell on the company’s marketplace, it isn’t surprising that most retailers aspire to sell their products on Shopify. Not only does it differentiate itself from its competitors by also providing services for offline businesses despite conventional eCommerce marketplaces only catering to online stores/businesses but it also enables users to build their own websites that can be customized to their requirements using inbuilt tools provided by Shopify. This greatly aids in the personalization that retailers are able to provide to their customers. Read further to get an in-depth overview of what Shopify websites are, their benefits, best practices to implement, and the top 20 Shopify stores to get inspiration from in 2024. What are Shopify Websites? Shopify websites, also called Shopify stores, are digital pages that are owned by retailers who sell their products on Shopify and are similar to listing pages on other eCommerce marketplaces that allow customers to browse through various product catalogs and consist of details such as photos, product descriptions, pricing and much more. The primary difference between Shopify websites and typical product listing pages is that these websites have their own domain name and operate independently from the Shopify app itself. Customers are able to interact with these websites like any other self-sufficient online site. Shopify provides its own website builder that provides a seamless experience even for people that lack technical know-how, due to the lack of coding requirements and the provision of most features in an easily-accessible format. Additionally, retailers who have existing websites that use WordPress, Squarespace, Wix, or any other website-building platform can easily integrate them with Shopify without having to create a whole new store from scratch and that's how easily you can sell on Shopify. [contactus_lilgoodness] You can also check other alternatives to Shopify here. Benefits of Using Shopify Websites Has a Relatively Easy Setup Procedure Shopify websites are extremely easy to setup and integrate, regardless of whether a retailer is using an existing website and simply wants to synchronize it with Shopify or if they need to build a website from scratch using Shopify’s inbuilt tools and need to import all their previous data such as product variations, photos, item/product descriptions and order history. Even though Shopify stores offer a large number of facilities, they are presented in a decluttered and easily navigable way to make it easy for users to access and make the most out of the ones that they need. Does Not Require Technological Competence The website builder that is used to create Shopify websites was fabricated on the basis of enabling normal store owners who may not have vast amounts of technical expertise but just want a reliable platform to sell their products on, to easily be able to set up and operate their websites seamlessly, with Shopify taking care of the more complex procedures such as website maintenance and hosting. Updates are also sent out by Shopify so users simply need to click on a button, similar to updating the software on a phone or laptop. Provides Advanced Security Facilities Retailers that operate their own Shopify stores can have peace of mind knowing that their prized online assets are protected by astounding, industry-leading levels of digital security. With the sheer amount of sensitive information that eCommerce companies deal with such as credit card information, online payments and contact details of their customers, having a safeguard to prevent any malpractices from occurring can be encouraging for both retailers and their customers. Offers 24/7 Customer Support When retailers choose to utilize Shopify websites to sell their products, their customers get access to round-the-clock customer care facilities so that any query or issue regarding their order can be instantly resolved to prevent a negative purchase experience. This helps retailers be shielded from bad reviews and poor feedback because all the customer support is provided by Shopify. Provides Access to a Vast Amount of Applications Retailers that use Shopify stores to sell their products can enhance their website’s visual appeal and productivity by making use of a whole range of applications and themes that can be easily downloaded with a single click. In addition to a choice of 160 plus themes to personalize their Shopify websites, retailers can also install applications to add additional features such as social media integrations, wishlists, marketing apps, analytics, reviews, and much more. Suggested Article: List of best Shopify shipping apps for 2024 Best Practices While Running Multiple Shopify Stores Implement a Standard Theme For retailers that run multiple Shopify websites to sell similar products, they need to stick to a standardized theme for all, even if minor design cues may differ on each website. This is to create a cohesive brand image that can be easily recognised by customers as opposed to having multiple different themes that do not look like they are a part of the same company. While aspects of Shopify stores such as language and customised marketing can be implemented for stores in different countries or markets, the general theme of the website should be similar across the board. Use a PIM for Inventory and Order Management If a retailer needs to operate multiple Shopify stores, they may have to use different accounts and shell out an additional $2,000 every month. However, there is a method to bypass the need for retailers to do this and that is by using a product inventory management (PIM) system. It provides insights and summarizes data, across multiple Shopify websites and can be accessed from one central dashboard. Changes to inventory levels, product listings and orders that are made will be synced across all the websites. Offer a Help Desk to Customers Even though Shopify manages customer support on the behalf of retailers, sellers that run multiple Shopify websites would be better suited to set up a help desk that can integrate across all stores so that customer queries, complaints and order-related information can be accessed in one location so that tyey can be managed and addressed easily. This will increase customer satisfaction and reduce the number of unsolved requests. Top 20 Shopify Websites for Online Retailers to Get Inspired From in 2024 Raymondnext.com Raymond Next is the Shopify website of a long-time success story in the clothing industry in India - Raymond. With the onset of Raymondnext, customers can effortlessly get the clothes of their choice delivered by Shopify right to their doorstep. The website design is centred around minimalism and putting out a laid-back vibe that coincides with their messaging of being a clothing store for men. Source Femella.in In keeping with the trend of successful clothing stores in India, Femella.in is the Shopify website for Femella, an apparel brand that is primarily targeted toward women. Operating since 2008, it aims to offer the newest trends and items at affordable prices to women all over the country and with the customers being able to order their products online and have them delivered to their location, Femella has succeeded. The website itself has a white background with a bright red cover photo to add a hint of colour. Source Goodstuffofficial.com The online store of Goodstuffofficial is one of many Shopify websites that takes a more bold route with its colour choices while also focusing on detailed, high-resolution photography to keep their customers engaged and enticed to buy their products, which makes sense as they mainly target young and enthusiastic shoppers. They also set their navigation buttons at the top to enable users to quickie get to the section they are looking for. Source Luxyhair.com Luxyhair is one of many Shopify websites that sells exclusive hair products. However, the design of their website is what sets it apart from its competitors. With a simple white background, emphasis on product benefits and easy-to-view CTA buttons, its website offers a simple interface to customers. Source Yellowfashion.in Yellowfashion.in is one of the many Shopify stores that supplies Indian ethnic wear that caters to many different occasions and festivals. Their website contains a ton of information including their contact information and hours of operation. Additionally, they use a diverse colour palette consisting of pink, yellow and brown on their logo to emphasize their brand objective of providing traditional clothing for a vast range of purposes. Navigation on their website is also pretty straightforward. Source Namustore.com Namustore primarily caters to women that are looking to diversify their wardrobe collection for the holidays. For their Shopify website design, they have focused on creating an elegant theme and have also abstained from the traditional square photo grid that is used on most other Shopify websites. Source Nonasties.in Nonasties is a fabric company whose unique selling point is providing 100% fiar trade cotton apparel for both men and women. Like many other Shopify stores, their website design is focused on a simple navigable interface that provides plenty of room for large, high-resolution images that show off their items to potential customers. Source Royalenfield.com Royal Enfield is synonymous with providing modern, retro-styled motorcycles in India and has also expanded into many foreign markets such as the UK and US. Their store is one of the only Shopify websites where customers can purchase authentic Royal Enfield-branded merchandise such as jackets, helmets, riding boots, gloves and much more. The website makes use of the brand's dark colours and also implements a camouflage pattern to provide an impression of ruggedness and quality. Source Hugedomains.com Huge domains is one of the few Shopify websites that allows its customers to purchase unique domain names at significantly reduced prices compared to the competition. The theme of the website has a monochrome bluish background with black and white text. A lot of effort has been made to add a plethora of information on the home page while reducing the sense of clutter. Source Fabmart.com Fabmart is a homegrown retail company that was founded in 2012 and is one of the few Shopify stores that focuses on selling its products exclusively through Shopify. The website uses a white background that is contrasted with dark colours and a unique font that provides the perfect insights into the brand and its objectives. Source Hauslondon.com Haus London is a company that sells multiple home decor products such as modern furniture, lighting and home accessories. In keeping with its contemporary appeal, the website uses a light and minimalistic theme to offer customers an insight into their philosophy. Source Studioproper.com Studio Proper is one of the many Shopify websites that sells technology-based products. Its tagline of “Simplifying everyday experiences with technology” has also clearly inspired their website design by using a modern theme and a simple layout for customers to easily navigate for what they are looking for. Source Thecriticalslidesociety.com Even though the Critical Slide Society is one of the many Shopify stores that sell clothing, it distinguishes itself by selling casual and surfer-themed apparel. The website is also minimal, fresh and allows the owners to constantly put out messages that they want their customer base, consisting of artists, designers, photographers and surfers, to see. Source Quadlockcase.com Quadlock is a phone case and mount manufacturing company that sells custom cases and phone mounts to allow customers to attach their phones to their cycles and motorbikes. Their website contains gifs of their products in action, curated product bundles and much more. Source Tluxe.com Tluxe is an Australian clothing and apparel brand that won the 2018 Good Design Award. In addition to the navigation controls on the home page, the website only has a main banner and its Instagram feed, making it one of the most simple but intuitive Shopify websites. Source Brilliant.co Brilliant is one of the most popular Shopify websites to purchase bicycles. Their website is centred around high-resolution photography of their products, with splashes of colour to add contrast. Their navigation is also user-friendly. Source Themodernshop.com The Modern Shop is a Canadian home decor company that sells accessories, lighting and unique furniture. Like many other Shopify stores, it uses a minimal white background with blue contrasts and navigation is also seamless and easy to use. Source Thecandifactory.com The Candi Factory is a clothing and apparel brand for both men and women. Their brand image is centred around personalization and their Shopify website helps them achieve this messaging to their customers with a white background and quaint photography that emerges as a natural highlight. Source 18karatwholesale.com 18 Karat Wholesale is a jewellery wholesale company that caters to retailers and other businesses which exposes them to a different audience than if they were a B2C company. This is also reflected in their website design, which offers a professional and easy-to-browse interface. Source 49thcoffee.com 49th Parallel Roasters is one of the top Shopify websites for coffee products. Their website design includes realistic photographs of their high-quality coffee products which blend in with their minimal theme and background design. Source Conclusion: Integrate With Shopify Through WareIQ Shopify websites offer an easy-to-use and intuitive means for eCommerce retailers to sell their products to a large audience while maintaining and conserving their own brand image by being able to customize their Shopify stores with themes and features that appeal to them and their customer base. With all the benefits on tap, setting up Shopify stores makes sense for retailers who have an eye for personalization and prefer selling products on a dedicated website while simultaneously using other platforms to attract as wide a range of customers as possible. If you are a retailer that uses Shopify websites to sell your products and needs an eCommerce fulfillment company for Shopify fulfillment that can seamlessly integrate with Shopify and fulfill orders on your behalf, you can consider teaming up with WareIQ. You can alternatively check out their page for all details on Shopify Order Fulfillment. WareIQ is one of the fastest-growing eCommerce fulfillment companies that is based in India. We provide a wide swathe of eCommerce solutions to tackle every requirement that retailers may have. In regards to Shopify websites, we offer the following services that can help make your life easier: Custom WMS We offer a custom WMS that can integrate with more than 12 of the largest eCommerce marketplaces including Shopify to be able to manage your inventory and order data, across platforms and fulfillment centers, in one centralised location. Choice of Shipping Aggregators We have partnered with more than 20 of the biggest shipping service providers in the country and automatically assign the quickest and most cost-effective option for every order to increase speed and save money. Pan-India Network of Fulfillment Centers and Dark Stores We offer a network of fulfillment centers and dark stores that are scattered across every corner of the country so that you can store your inventory closer to high-demand locations. We also offer smart inventory placement by helping you determine suitable locations for each product based on its demand. Pay Only for What You Use We do not enforce any minimum order requirements. You only pay for what you use whether it is storage space, services you take advantage of or orders that are shipped. This will help you manage your finances more efficiently. [signup] Suggested Read: Learn About Shopify Plus Stores Shopify Websites: FAQs How successful are Shopify stores in India?There are many successful Shopify stores in India that sell a wide variety of products. However, it is important to consider that creating a well-designed online store is just a piece of the puzzle in eCommerce retail. What features does the Shopify website builder have?The Shopify website builder has features such as:- No need for coding requirements- Secure checkout- Point of sale system- Collection of 6000 apps- Free and paid themes How can you identify which website builder was used to create a website?Online tools, Chrome extensions and search engine apps can be used to identify which website builder was used to create a website. There are currently more than 1.7 million websites that were built with the Shopify website builder. How much does it cost to create a website on Shopify?If you outsource your website building to an external agency, it can cost anywhere between $500 to $20,000 although the price will reflect the design, reliability and responsiveness. Can you fulfill Shopify orders with a 3PL company?Yes, Shopify can be integrated with 3PL companies like WareIQ so you can keep track of incoming order and inventory levels from one central dashboard.

August 03, 2022

What is Wholesale eCommerce? Definition, Features, Benefits and Top 10 B2B Wholesale eCommerce Platforms in 2024

Selling direct to customers is frequently the first thing that comes to mind when we discuss the current eCommerce sector, e.g., place an online order, and it will be delivered to your place. But mass online sales are increasingly popular in eCommerce. For example, B2B eCommerce site internet sales rose 17.8% over the previous year to $1.63 trillion. Online wholesale eCommerce has seen substantial growth in popularity over the past 20 years as more established B2B companies relocate their operations online. A Statista analysis found that US business-to-Business (B2B) online sales increased from $2.7 trillion in 2006 to around $7 trillion in 2019. Wholesale eCommerce is a business-to-business (B2B) eCommerce strategy where you provide your items in quantity and at a discount to other businesses instead of selling them individually to consumers. You operate as the intermediary between the manufacturer and the distributor or retailer. We'll go into great detail on wholesale eCommerce, including what it is, how it works, a comparison of some of the best platforms in 2024 for utilizing it, advantages for wholesalers of using it, and features to look for in a wholesale eCommerce platform. What is Wholesale eCommerce? The practice of selling goods in bulk to another company rather than to a customer's particular needs is known as wholesale eCommerce. A firm puts an order with you, the wholesaler, and you offer them the items at a reduced price through online platforms for wholesale eCommerce. In other words, you serve as a go-between for the producer and the store. You would purchase large quantities of products from the wholesaler for retail eCommerce businesses. As a result, it is much simpler for eCommerce companies to access a broad range of suppliers, compare costs, and even diversify their product offers. Additionally, producers gain by relieving the burden of seeking distributors for their products to reach final customers. Working in Wholesale eCommerce Selling wholesale entails a wholesale company providing large quantities to other wholesalers or retailers. Typically, wholesale brands and product producers engage in online commerce. A shop can receive bulk deliveries from a wholesaler and then send them to customers. In addition, wholesalers occasionally ship in bulk straight to customers. Because they need to accept large orders and make the delivery all at once, thanks to wholesale eCommerce, wholesalers can save shipping costs. In addition, the development of technology and changes in consumer behaviour have also fueled the wholesale eCommerce sector's rapid expansion in recent years. [contactus_uth] Why Should You Utilize Wholesale eCommerce? eCommerce wholesale refers to the online bulk discount sale of goods to another company. Wholesalers generate income by offering their goods for sale to clients at a greater price through their eCommerce website or physical shop. There are several reasons why a company could think about going wholesale, but not everyone should. Nevertheless, if any of the following apply to you, it could be good to give it a shot: Boost Your Sales Without Spending More on Marketing Using unique marketing techniques can help you reach a larger audience and increase sales. Some low-cost choices are available, but you'll almost always need to improve your marketing expenditure to boost your bottom line, lowering revenues. You may reach more people by selling wholesale goods without even investing much effort. Sending your product to other stores that handle the marketing allows you to save money. Many of them could also serve a completely different geographic or demographic group than you do. All of this contributes to raising sales without raising budgets. Expand Your Company Into New Markets Expand Your Company Into New Markets and Jurisdictions. Organizing eCommerce logistics (such as shipping, tax regulations, etc.) might be challenging. When you conduct eCommerce wholesale, the danger is much less. Additionally, your partners should already have client bases in your target market and be able to take care of all the little things. Getting Rid of the Storage Needs Since many businesses offer actual goods, they must keep them somewhere (assuming they don't sell on demand). Ecommerce shops give customers access to warehouses where they may keep their interests in huge quantities, but others may be forced to store their goods in small offices or even their homes. To free up your office space or lower your leasing expenses, you can send your items to wholesalers for storage if they buy your goods. Create a Supplier Network Whether your items are produced on-site or by hand, you still need a supplier. This person or business manufactures (or provides the raw materials for manufacturing) the items you sell. Small stores often only need one supplier, particularly if they have a single place of operation. However, if you want to expand through wholesale, you may locate various suppliers close to the stores you'll be working with. This enables you to network with potential business partners and assess shipping rates. Through these relationships, you might be able to find deals and specials as well as other options if a particular provider goes out of business. Enhancing Your Industry Knowledge Base Enhancing your industry knowledge and making more competent judgments will be possible if you have excellent wholesale eCommerce knowledge. 6 Benefits of B2B Wholesale eCommerce Selling in bulk has various advantages, from higher unit sales to cheaper logistical costs due to fewer individual shipments. In addition, DTC brands provide a B2B service by collaborating with other companies to market their products to gain greater exposure. Here is a summary of the top advantages of the wholesale eCommerce business model: Decreased Overall Expenditure You can access wholesale prices in wholesale eCommerce. This means you can buy goods for much less money than a retail e-commerce company. It's not unusual for wholesalers to purchase goods at prices that are more than 100% less expensive than retail. Because your overall cost is reduced, you can offer things in bulk to retailers at a lower price because you're spending less per unit. Additionally, since you're selling items in bulk rather than individually, you may dramatically save your shipping and eCommerce fulfillment expenses. This enables you to maintain minimal expenditure so that you may charge your consumers a competitive price for the things you sell. Enhanced Scalability The various advantages of buying in bulk mean that your company will develop more quickly. Because the business model guarantees more revenues and less spending, wholesale e-commerce has more space for growth. Additionally, you may reorder more merchandise quickly, enabling your firm to expand quicker than if you use DTC orders. Streamlined Purchasing Processes Because your B2B customers can easily compare pricing and make orders online, wholesale eCommerce may greatly simplify the purchasing process for these clients (as opposed to more traditional, manual channels like in-person, phone, and mail-in orders). The difficulty of haggling with wholesalers and placing their orders over the phone or via email, which might take longer, is reduced by this automation. In addition, the streamlined purchasing procedure improves the B2B buyer experience, which creates the foundation for increased client loyalty. Ease Automation Selling in bulk sometimes entails a complex procedure with several moving parts, time-consuming processes, and extensive documentation. As a result, first impressions may often be deceiving, especially for people unfamiliar with the entire sector. Wholesale eCommerce streamlines it for you through the automation of many laborious procedures and the automatic placement of reorders. B2B buyers may effortlessly place their purchases through wholesale eCommerce without involving you directly. Additionally, automated order recording and processing reduces the requirement for physical paperwork and handwritten records. As a result, you'll spend less time monitoring your orders directly and have more time for your business's more strategic operations. Predictable Profit Margin You often sell for long-term, semi-regular clients (sometimes with contracts) for wholesale eCommerce operations. As a result, it is considerably simpler to forecast your profit margin for each month, quarter, or year (as opposed to e-commerce customers, whose conversion to repeat business is hoped for but not guaranteed). This makes it easier to predict your earnings precisely in advance, which may be helpful for budgeting and financial planning initiatives. Convenient in Entering New Markets Any organization that wants to grow may find it incredibly difficult to do so since doing so involves several logistical and marketing issues. You can more easily enter new markets (even locally) by selling wholesale to a well-established shop since you may be able to make use of their influence, distribution network, and clientele. Of course, other nations may have different laws, but strengthening these ties might ease the burden. How to Become a B2B Wholesale Supplier You must take a few measures if you believe that being a B2B wholesale supplier is the best course of action for you. The regular route to becoming a wholesale distributor for eCommerce enterprises is summarised below. Conduct Market Research While wholesale eCommerce has many advantages, the business can be cutthroat. Remember that you'll be up against many other companies with solid clientele. It's crucial to start by thoroughly investigating the market. You may use this to find any openings or vulnerabilities that you can take advantage of. Are there any categories, for instance, that are not well supplied? Or are the current wholesalers unable to satisfy a specific demand from B2B clients? Utilize your study to find the best audience to reach so you can start strong. Choose Your Niche Concentrating your efforts and resources on profitable and low-investment product categories while you're just getting started is crucial. So instead of attempting to sell everything to everyone, concentrate on building your company in a specific niche. This reduces the chance you'll blow your whole budget on products with poor profit margins or ones that won't sell well. Additionally, choosing a speciality makes it simpler to locate trustworthy producers and develop a connection with them. Similarly, developing your credibility and establishing a long-term relationship with B2B buyers in your selected industry is simpler. Make a Plan for Distribution and Fulfilment Deciding how to deliver the products and complete orders for your B2B clients is an essential next step. Wholesale marketplaces like Alibaba are used by a lot of e-commerce wholesalers to distribute their goods. They could also have a website where B2C e-commerce companies and retailers can buy the goods. You will probably need to do some outreach to attract customers before any show up out of the blue. This may mean directly contacting retailers and e-commerce platforms and presenting your offer to them (explaining why your product is different or the value it brings). Make sure everything is planned out before you start selling wholesale. It would be excellent if you also considered your wholesale fulfillment strategy. Will you keep the items in your warehouse or warehouses?How will the products be delivered to your B2B clients?Would working with a partner managing your entire wholesale fulfillment operation be preferable? Get The Required Licences As soon as possible, be sure you obtain the necessary wholesale licences and permissions you'll need to buy and sell items at wholesale prices. Regulatory requirements often require a reseller's approval to prove to manufacturers and customers that you are a legitimate wholesale company. Check the specifics on your municipality's tax or revenue website and consult a lawyer and accountant as the permission requirements may differ by state and nation. You must have an employer identification number (EIN) if you intend to employ people for your wholesale company. In addition, a sales licence is required to obtain a legitimate licence to resale the purchased items. Also, don't forget to bring your sales tax ID to collect the proper taxes, pay them, and keep accurate records of your tax payments. You would also need a licencing agreement for goods subject to fierce competition or including intellectual property. This aids suppliers in maintaining control over the volume, kind, and market of the commodities offered. Choose Your Supply Chain Partners Carefully Finding trustworthy businesses to collaborate with for your wholesale eCommerce business is one of the most critical phases. This phase decides how profitable and long-lasting your company will be. To begin with, you should work with suppliers who offer the goods you're looking for and have a good standing in the market. They ought to be able to provide reasonable wholesale prices so you can still turn a profit even if you sell the products at a loss. Consider partners that can also aid in many facets of your e-commerce supply chain. For instance, if you intend to outsource fulfilment, you'll need to choose a trustworthy partner with the resources and ability to manage wholesale fulfilment. Create a Pricing Strategy Another crucial element affecting your wholesale business's total profitability is your pricing strategy. Again, this might be the most challenging phase since you need to sell the products at a price that would appeal to wholesale purchasers while ensuring a healthy profit margin. In addition, if you sell retail and wholesale, you should watch out for too-low wholesale prices that allow retailers to undercut your retail prices. It's not unusual for wholesale enterprises to charge twice as much for products as they paid. Therefore, an excellent strategy to guarantee a better average order value is to set a minimum order quantity. Create Your Wholesale Online Store In a wholesale marketplace, it is considerably simpler to capitalize on the current client base, but there is less possibility for expansion. When you exclusively sell through marketplaces, developing a solid brand and establishing yourself as a reliable wholesale company is challenging. A separate website is thus a need if you ever hope to grow your wholesale eCommerce firm and establish a reputation for yourself. Your website establishes you as a reliable wholesaler and makes everything easier for everyone. You may utilize your website to present all the pertinent details about your wholesale products, including wholesale prices, the minimum order amount, and anticipated delivery times. Your B2B customers won't need to pick up the phone or email to place an order because all the necessary information is readily available. As a result, you may save time by using this method instead of taking orders or fielding consumer inquiries over the phone or email. Additionally, it will be unnecessary for you to physically write down the orders on paper and fax purchase orders to the necessary parties. Orders are automatically registered and processed, which minimizes your manual labour requirements and optimizes your wholesale eCommerce operation overall. What Are the Best Features of Wholesale eCommerce Platform? E-commerce systems must have specific characteristics to be the most crucial choice for wholesale enterprises. Platforms are fortunately becoming easier to use as eCommerce develops and becomes more popular. However, retailers and wholesalers anticipate the same usability and accessibility that consumer-facing companies offer. Finding a reliable wholesale platform involves looking for a few factors, including the following: Simple to Use The website admin should have no trouble using it while accommodating any potential B2B transactional complexity. The critical operations, such as altering the status quo and updating client data, should be rapid. B2B-based features B2B-based features: Any B2B-based wholesale eCommerce platform should be needed to have all necessary B2B features, such as multiple shipping, multiple payment options, account administration, inventory availability, past order duplication, bulk orders, price, etc. Integrations Any B2B wholesale platform may benefit from third-party integrations when managing various client touchpoints. The B2B wholesale eCommerce platform may quickly adapt the add-on features, pre-sales elements, post-sales experience, etc. Brand Recognition Because contemporary B2B customers prefer digital channels, the B2B wholesale eCommerce platform is perfect for introducing yourself to them. SEO strategies and a B2B wholesale platform make it simple to raise brand awareness and enhance sales. In addition, this platform may be used by B2B wholesale companies to sell their products using materials such as instruction manuals, white papers, industry articles, case studies, etc. Mobile Compatibility Any B2B wholesale platform must be mobile-friendly since more internet searches are only done through mobile devices. Therefore, any platform created for B2B buyers should be responsive and effective, even on mobile. 10 Best Wholesale eCommerce Platforms in 2024 From 2021 to 2028, the B2B e-commerce industry is anticipated to develop at a compound yearly growth rate of 18.7%. This is because all B2B wholesale organizations seek digital technologies to close the current income and sales gaps. So let's look at the top five and greatest e-commerce sites dedicated to meeting the strict business requirements of B2B wholesale. Alibaba.com Source This China-based wholesale marketplace supports various enterprises and has a sizable user base. You may sign up for free, get numerous quotations, and choose from a vast selection of items that are available for shipping to discover precisely what you need. Usability is crucial in this case, and the platform enables simple setup, various payment options, and many languages. Additionally, it provides trade guarantees and logistical services; a fee is levied for each. IndiaMart Source Both B2B and B2C services are offered on this platform. With more than 3 million suppliers and a focus on the Indian market, it is regarded as the top wholesale eCommerce site in the area. Growmax Source It is a top platform that provides B2B, B2B2B, and B2B2C features. It offers a wide range of functions for B2B wholesale firms. Growmax also ranks well on our list of e-commerce platforms for B2B wholesale enterprises because of how simple it is to use. The main characteristics are specialized customer service, order management, quotation management, product management, SEO management, customer-specific price management, etc. Opencart Source It is a free online storefront for wholesale B2B companies. It has been employed by several merchants throughout the years and has a lengthy history in the industry. It is the initial option for companies beginning their e-commerce venture. Its continued viability as the best B2B wholesale eCommerce platform is ensured by the extensive number of responsive features and plugins. Shopify Plus Source A wholesale website will eventually be necessary if you want to build a successful brand online. Shopify Plus is a well-known e-commerce platform that provides options for wholesale firms. You can instantly create unique pages suited to your business and audience with Shopify Plus. Additionally, you may define volume-based pricing and discounts, a crucial feature for wholesale eCommerce companies who buy completed items in large quantities. One of the top eCommerce systems is Shopify, utilized by significant direct-to-consumer (DTC) and wholesale firms. WooCommerce Source An open-source e-commerce platform with a lot of customization options is WooCommerce. By adding the plugin to your WordPress website, you can rapidly finish setting up your wholesale eCommerce store. With WooCommerce, you may install the necessary extensions to change the features and operation of your online store. But because there is far less built-in functionality, developing a wholesale eCommerce site may be time-consuming. BigCommerce Source BigCommerce, a top e-commerce platform, has robust capabilities to help your wholesale operation. It has integrated wholesale capabilities and front and back-end management that are both made simple. By placing your wholesale consumers into specific customer groups, BigCommerce makes it simple to tailor the website experience for them. They can benefit from special pricing and reordering procedures as a result. X Cart Source X Cart is yet another excellent wholesale eCommerce system that makes it simple for several suppliers to offer. Additionally, X Cart asserts that it is 66 per cent more affordable than competing products. Since you can link your ERP, CRM, and POS without writing any code, it also has tremendous usability. Additionally, it provides support for numerous languages and omnichannel content management. 3D Cart Source The best eCommerce platform for B2B wholesale businesses with a variety of product kinds is 3DCart. It features templates made to perfectly match your business's various items with little hassle. 3Dcart offers adequate room for more intricate customisation. You can modify HTML and CSS in all of your files, save changes, and make as many changes as you like. A lot of features for one-click ordering, target market segmentation, and numerous payment gateways with plenty of features of a mobile-friendly online store are among 3DCart's strengths. You pay for what you use, and you may customise pricing. However, some wholesalers may find 3DCart to be less beneficial because it is challenging to add items with various versions. Presta Shop Source Nice customization possibilities make this open-source platform popular. Even from start, an internet store is possible. Themes that have been expertly built and include the most widely used payment methods, unique service tools, and rapid setup features are included with Presta Shop. B2B companies may use a variety of modules to build their own e-commerce website and tailor the platform to their own needs. Customers, therefore, get a fully functional B2B website for their wholesale business. How WareIQ Helps Streamline Operations for Wholesale eCommerce Businesses A wholesale e-commerce firm has unique hurdles when it comes to setting up. The typical logistical and cost issues of e-commerce are amplified, particularly for companies handling increasing order quantities. One of the difficulties you have as a wholesale eCommerce company is fulfilling orders. WareIQ makes B2B fulfilment simple for you, allowing you to optimize your wholesale eCommerce operations. In addition, you may use the B2B fulfilment service to hire professionals to handle your complete wholesale fulfilment process. By doing this, you may avoid building your fulfilment crew, which can be expensive and logistically challenging. Additionally, you won't have to stress about the logistics of receiving wholesale orders on Using the WareIQ dashboard, you can quickly build B2B wholesale orders and send them to your retail partners. From that point on, you may delegate fulfilment of wholesale and other B2B orders for your retail partners to WareIQ. To handle new orders and generate packing slips, the WareIQ dashboard will automatically import data from your purchase orders. This dramatically streamlines your wholesale eCommerce operations by reducing the amount of human labour and paperwork required. [signup] Whole Ecommerce Platform: Frequently Asked Questions (FAQs) What is wholesale online shopping?The online sale of items to anybody other than a final customer is known as wholesale eCommerce. These products are bought to be sold again. In other words, you are engaging in wholesale e-commerce if you are purchasing goods in bulk from a middleman who purchases them directly from the manufacturer. How can a wholesale eCommerce company be launched?By obtaining the required licences and permissions, creating a wholesale eCommerce website, and locating reputable supply chain partners including manufacturers, suppliers, retail outlets, and fulfilment firms, you may launch an eCommerce wholesale business. How do wholesale eCommerce platforms differ from regular eCommerce platforms?Wholesale eCommerce platforms are typically geared towards B2B (business-to-business) sales, whereas regular eCommerce platforms are designed for B2C (business-to-consumer) sales. This means that wholesale eCommerce platforms may have different features and pricing structures, and may be more focused on bulk orders and dealing with other businesses as customers. How do I choose the best wholesale eCommerce platform for my business?When choosing a wholesale ecommerce platform, it is important to consider the specific needs of your business. Some things to consider may include the types of products you sell, the volume of sales you expect to make, the types of customers you want to target, and the features and tools that are most important to you. It may also be helpful to compare different platforms and read reviews from other businesses that have used them. Are there any drawbacks to using a wholesale eCommerce platform?One potential drawback of using a wholesale Ecommerce platform is that they may require a membership fee or charge transaction fees, which can cut into your profits. It is important to carefully review the fees and terms of any platform you are considering using to ensure that it is a good fit for your business. Additionally, wholesale e-commerce platforms may have more stringent requirements for becoming a seller, such as having a valid resale license or meeting minimum purchase requirements. Is B2B and wholesale eCommerce similar?B2B business is a sort of wholesale e-commerce, while the names are sometimes used synonymously. After receiving goods from the producer, they sell them to other companies.The quantity that wholesalers buy and their particular business strategy serves as the main differentiators that characterise them.

August 03, 2022

What is Online Consumer Behaviour? Why is It Important to Track Consumer Behaviour Towards Online Shopping to Meet eCommerce Expectations in 2024?

It is doubtful that anything will ever return to how it was in the past. Physical contact and trade are quickly sliding into obscurity. Online purchasing will probably become the standard for everyone in the future, pandemic or not. The number of online companies and service providers has increased in tandem with the rise in demand for online services. Of course, the pandemic's impact on the standard of living for regular people accelerates this rise in eCommerce. With all the world-altering changes that have occurred in the past couple of years, it's critical to examine how online consumer behaviour has changed, including where they shop, how they shop and what they seek. The fact that internet purchasing is accessible 24 hours a day, seven days a week via smartphones and tablets contributes to rising changes in online buying behaviour. In order to constantly deliver a great customer experience, businesses must take into account the psychological components of online retail while creating websites, as well as the attraction and retention of online customers. What is Online Consumer Behaviour? Consumer decision-making in online commerce is referred to as online consumer behaviour. The behaviours themselves, such as recognizing a problem or choosing to buy something, are based on constantly changing wants and expectations. Additionally, while every buyer has different demands, the new expectations that shape consumer behaviour towards online shopping are firmly rooted in uniformity. Customers use the Internet to compare costs, product features and the availability of post-purchase services before making an online purchase from a particular online retailer. Customers' decisions to buy products online and whether or not they will remain, devoted customers, once they have made a purchase, are influenced by expectations such as product availability, delivery transparency, reasonable shipping, and more recently, a convenient buying journey. How Does Online Buyer Behaviour Differ From Offline Buyer Behaviour? Online buying is frequently thought of as being quicker, simpler, and more convenient than traditional offline purchasing. This may be an overly optimistic stance without any backing from the academic literature. While some shoppers might like or feel more at ease entering a physical store in a more traditional offline buying environment, others might choose to shop online. Numerous traits of both the shopping experience and customers could shed insight on why people might favour one over the other. Consider the scenario where you require a new bed. Where should you start your research on which bed to buy? Do you travel further afield to compare the same make of bed across a lot of physical stores or do you visit your local retail center and only the bed shops that they provide? Alternately, you may have already looked online to limit your options for a bed and mattress before visiting offline merchants to compare prices. Online reviews and consumer reports may have had an impact on online consumer behaviour. On the other hand, you might have looked at beds in brick-and-mortar stores before looking for the greatest offer online. The key point is that there are multiple ways in which our offline and online shopping habits might merge or diverge completely. Retailers must transform a minefield of individual traits, preferences, perceptions, and interpretations into monetary gain from both online and offline customer encounters. When all of these elements are taken into account, it is easy to understand why some major retail businesses have recently filed for bankruptcy. Physical premises that cost a lot of money are required by offline merchants to display and store goods. In comparison to internet retailers, they also need more workers. Online retailers must, of course, take distribution and delivery into account but because of the cheap costs associated with website hosting and storage, they can sell a large number of items for a relatively tiny unit profit. Although many merchants now provide a mix of online and offline sales, conventional stores still find it difficult to compete with businesses that just conduct business online, especially if they run on a high unit profit with low volume turnover. Understanding the specific variations in online buying behaviour can help them convert online footfall into profit. [contactus_gynoveda] Five Trends That Influence Consumer Behaviour Towards Online Shopping Five key eCommerce trends that influence online consumer behaviour towards shopping were recently highlighted in a research study. While these tendencies manifest at distinct stages of online consumer behaviour, they all share one element - convenience. Understanding these new trends and implementing business tactics to satisfy the demand for an easy purchasing process is essential for eCommerce success. Convenience is a Top Priority 76% of consumers rank convenience as one of their top objectives, according to a recent study while 78% of consumers now place higher importance on convenience than they did prior to COVID limitations. The option to browse an online store and check out as a guest is one of the main conveniences that customers value. Additionally, shoppers regard their overall shopping experience to be more convenient and superior if they are required to fill out fewer forms. Easy Access Across All Devices A seamless transition across devices is desired by 81% of online buyers during the purchasing process. In fact, it is now expected that customers would be able to start their shopping adventure on one platform like a desktop and finish it on another, like a mobile device, all without being interrupted. On whichever device customers conclude their shopping journey, checkouts with personal information already filled in are likewise anticipated as part of this cross-platform experience (even if they filled in these details on a different device). Access to Omnichannel Shopping Online consumer behaviour is centred around an "always-on" shopping experience thanks to access to many technological possibilities. 70% of shoppers now multitask while shopping (for example, while scrolling through social media platforms). Additionally, they have grown accustomed to expecting their preferred brands to be available on the channels where they spend the majority of their time. This maximizes convenience by preventing them from ever having to leave their preferred and reliable platforms during the purchasing process. Retailers may do this by adopting an omnichannel strategy and concentrating on the many online marketplaces where customers spend most of their time. More particularly, this means selling on social media platforms like Facebook and Instagram. Effortless Payment It is crucial to concentrate on all facets of the customer experience when merchants are thinking about how to keep up with the ever-changing online buying behaviour of customers. Consumers look for convenience at every step of the purchasing process. They search for eCommerce web stores that have simple-to-install payment gateways and also accept well-known payment options such as buy now and pay later as part of the end-to-end purchasing convenience. 89% of consumers make purchases more rapidly due to the ease of payment choices. Additionally, 84% of customers who are offered simple and flexible payment choices choose to purchase higher value orders. Fast and Reliable Delivery Fast delivery options are considered essential when shopping online by 95% of respondents. In order to save shipping costs, accelerate delivery times and satisfy customer expectations, most retailers need to offer quick same-day or 2-day shipping and have access to a scattered network of logistics facilities to distribute inventory. Online sellers must meet high expectations for shipping transparency. In reality, buyers have abandoned their purchases 72% of the time because eCommerce companies lack shipment clarity and the necessary delivery speed. 7 Ways to Meet Customer Expectations in 2024 Understanding the complicated and constantly changing consumer patterns is essential for retailers to succeed in eCommerce. Creating the ideal online consumer behaviour is dependent on businesses meeting and exceeding customer expectations as outlined by changing online buying patterns. A few ways to do this in 2024 are listed below: Sell Across Multiple Platforms If retailers don't go where the customers are, they won't succeed online. And in the current market, that entails selling on several eCommerce platforms. Online marketplaces made for the highest portion of global online purchases in 2020, according to Statista's figures on global eCommerce. And while it is vital, managing sales and inventory while selling on many sites may be challenging. Partnering with a 3PL company like WareIQ to be able to seamlessly integrate with multiple selling platforms will greatly help in this regard. Provide Faster Shipping Online consumer behaviour demands open and practical accelerated delivery choices from all of their online retail stores due to the growth of eCommerce conglomerates like Amazon that are able to ship goods swiftly. Consumers want their goods in a fast and inexpensive way and they are prepared to give priority to retailers who can meet these expectations. Offer a Simple Returns Process When a customer makes a purchase, the customer journey is not over. Post-purchase services and interactions must be as seamless as possible in order to keep clients returning after they have completed their purchases. This entails providing a straightforward and practical return process. Customers can create return shipping labels using WareIQ and track returns from a single dashboard. A comprehensive system like this also makes it feasible for return items to be processed and restocked as quickly and painlessly as possible. Create a Personalized Shopping Experience Customers desire easy access to suggested items that meet their unique needs or address a problem they are currently facing. To do this, marketers must design a focused and unique shopping experience based on information from past searches, online consumer behaviour, and purchases. Customer demands or issues that need fixing can also be determined using demographic information like location and email. This approach can be scaled and automated with the help of a cross-channel marketing platform. In order to provide the most personalized online consumer behaviour that satisfies the customer's needs or addresses their issues, the data gathered should be examined and put to use. Upgrade the Mobile Buying Experience Consumers spend 31% of their digital eCommerce money on mobile devices, according to Statista which is an estimated $47.8 billion. Such recent online consumer behaviour statistics cannot be disregarded. Retailers must make sure that the mobile experiences on their websites and applications are equal to those on desktops. The ease of use of the mobile shopping experience should provide convenience. Additionally, it should incorporate positive micro-interactions and seamless touchpoints along the buyer's journey. Include Easy-to-Locate Product Reviews Online consumer behaviour suggests that customers want to check the calibre of the products they buy and they don't want to go far for that information. Shoppers believe that online reviews are crucial when selecting whether or not to make a purchase, according to 38% of consumers. Younger age groups anticipate more reviews than older ones, which is another essential factor in expectations for reviews. Retailers should make as many products as possible available with online reviews displayed in prominent locations. Customers are more likely to switch to another retail website where they can easily read reviews before making a purchase if they are having problems finding reviews. Offer Flexible Payment Options Consumers are likely to forego making a purchase entirely if the last stages of the purchasing process are difficult and cumbersome. In fact, 9 out of 10 respondents to Linnworks' survey said they anticipate flexible payment choices when shopping online. To match this expectation, shops must provide guest checkouts and buy now, pay later options to make this step of the customer purchasing process as simple as possible. Conclusion: How Can WareIQ Help Enhance Customer Experience? Keeping track of online consumer behaviour is essential to providing a better experience for your customers which enables positive feedback and repeated purchases. For some companies that may not have the available resources and financial capabilities, this can be challenging. However, you can consider partnering with a 3PL company like WareIQ. WareIQ makes client feedback a major priority throughout the company to aid in improving the customer experience. You can utilize consumer feedback to gain a thorough grasp of your audience and create a mechanism to gather input, analyze it, and take regular action on it. We offer multiple services that can assist in providing an enhanced customer experience, such as ultra-fast same-day and next-day delivery through our partnership with more than 20 of the leading shipping companies in India and automatically assigns the quickest and cheapest option for every order, a nationwide network of fulfillment centers to store your goods closer to your customers, a custom WMS that can help you track historical data and online consumer behaviour towards your products and much more. Online Consumer Behaviour: FAQS What elements might affect how people shop online?The three key variables that influence online customer behaviour are trust, risk, and cost. These three characteristics influence trust and risk in online consumer behaviour, as do other aspects like privacy, security, self-efficacy, fraud, and social influence. What can be done to change one's purchasing habits?Here are 3 tactics to adapt to shifting consumer purchasing patterns:1. Find out what the customer expects. Interview customers to learn what they are anticipating and what's driving it from their perspective.2. Engage prospects, assess processes and metrics, and mobilize your leaders.3. Consider the future right now. What is consumer decision-making online?There are five fundamental steps in the decision-making process for consumers. Consumers use this technique to weigh their options before making a purchase. Problem identification, information search, alternative assessment, buy decision and post-purchase evaluation are the five steps. How do consumers feel about shopping online?While convenience, time savings, website design/features, and security are the independent variables that encourage customers to purchase online, consumer views toward online shopping are seen as the dependent variable. How does online consumer behavior differ from offline consumer behavior?Online consumer behavior may differ from offline consumer behavior in several ways. For example, online shoppers may be more likely to research products and compare prices before making a purchase and may be more influenced by user reviews and ratings. Additionally, the online shopping experience may be more convenient and faster for some consumers, which can affect their behavior. Why is research on online customer behavior important?Understanding online consumer behaviour is crucial for marketers because it enables them to better communicate with customers. They can close the market gap and determine the items that are required and the products that can be discarded by studying how consumers choose a product.

August 02, 2022

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