Top 5 Different Trust Badges to Increase eCommerce Sales, Enhance Customer Experience and Boost eCommerce Conversions Rates

According to studies, more than 60% of customers do not end-up-purchasing items because no trust badges are visible on the website. Trust badges are a simple symbol that reassures customers that they are on the right track and instills trust in them & lowers cart abandonment. The lower the average shopping cart abandonment rate, the greater the increase in sales.

Let’s get started with how you can use trust badges to increase eCommerce sales, the various types, how to place them on your website, and much more.

What are Trust Badges in eCommerce?

A trust badge is a symbol that is displayed on a website to inform visitors that the brand is genuine and trustworthy. They are also known as site seals, shipping tags, or fast delivery tags. They’re essential for sites that collect personal or financial information, such as eCommerce or membership websites. Retailers also use trust badges to increase eCommerce sales. Customers are easily put off by shady websites that do not indicate that their data is secure.

Third parties-providers create many trust badges. Once you’ve met their requirements, you can use their services which could include anything from purchasing an SSL certificate to having your business practices reviewed.

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"WareIQ came to Gynoveda with a full stack fulfillment platform & gave Gynoveda access to a nation wide network of fulfillment centers & last mile & hyperlocal courier partners closer to our customers based out of North East & North India. They made same-day delivery possible for us in metros."
- Vishal Gupta, Founder, Gynoveda

Why Does Your Website Need Trust Badges to Increase eCommerce Sales?

Trust badges persuade customers that they can entrust their personal and financial information to your website. Shopping cart abandonment can have a detrimental impact on eCommerce sites. 17% of people abandon their shopping carts because they do not trust the website with their credit card information. A few factors of trust badges are listed below:

  • A bar graph titled “Reasons for Checkout Abandonment” specifies that 49% of people surveyed said that they abandoned their cart due to extra costs being too high.
  • A trust badge or shipping tag displayed at the appropriate point in the checkout process indicates that customers’ information is secure.
  • The same payment-related trust issues will also apply to membership websites. Even if you have a free version or a free trial, you may still need to ensure that users can enter their personal information safely during registration. You can have strategically placed trust badges to increase eCommerce sales. 

We’ve learned a few things about trust in our years of experience — what customers want, how to best earn their trust, and so on.

It all comes down to three key points:

Consumers Prefer to Buy From Brands They Trust

Almost anyone can now start an eCommerce business. As a result, modern customers are inundated with offers, emails, and websites with which they are unfamiliar.

At the same time, the world’s largest corporations are frequently involved in widely publicized data breaches involving their customers’ personal information. It’s no surprise that 40% of shoppers say they no longer buy from brands they like because of trust issues.

However, trust today is about more than just the brand and a potential customer’s familiarity with it. It is also about the visitor’s experience and viewpoint.

Take, for example, Burt’s Bees, a large, well-known brand that saw a significant increase in conversions when trust badges were displayed. This is because brands typically speak to the level of product trust rather than the online purchasing experience on their eCommerce store.

Thus, it is not only useful to provide trust badges to increase eCommerce sales but they are also essential for customers who want to ensure that a website and online transactions on it are safe and secure.

Trust is About More Than Online Security and Personal Information

The risks of modern shopping have shifted. Concerns that used to revolve solely around website security have now expanded to include eCommerce performance, scam avoidance, business practices, shipping fulfillment, and customer data protection, to name a few. Based on this (and the test results), there is still a significant need for trust badges to increase eCommerce sales, particularly those that address multiple aspects of business trust in addition to security.

The Trusted Site system, for example, addresses both security (scans for malware, viruses, and valid SSL certificates) and trust concerns (verified business information, shopper identity protection, and issue-free orders). A comprehensive trust mark like this one puts customers at ease throughout the entire online shopping process.

Trust Badges Regularly Increase Conversion Rates 

Even if security isn’t at the top of customers’ minds as they prepare to enter their credit card information on the checkout page, it’s not at the very bottom. Hence, security badges enhance conversions to a great extent when the customer is in the last leg of the sales funnel, i.e., making payments on the eCommerce site.

Guarantee Badges like free shipping guarantee, same-day delivery, or next-day delivery badges also drive more sales & cart conversions by showcasing fast Shipping Tags – dynamic 1, and 2-day delivery promises based on the location of the customer.

A few points to note in this regard are:

  • Conversion rates were lower in control tests conducted on eCommerce sites that did not display a trust badge.
  • Conversion rates can be reduced by trust badges from lesser-known online security brands.
  • Conversions are most likely to increase when trust badges from well-known brands are used.

8 Benefits of Fast Delivery Tags Such as Amazon Prime Badges to eCommerce Brands

Provides Enhanced Visibility

The products that have fast delivery tags such as Amazon Prime badges are automatically favoured by search engines and are constantly promoted by eCommerce marketplaces like Amazon due to the goods that are eligible for Prime shipping being provenly more successful and profitable to the selling platform and the retailer, alike. This increases their visibility to a wider range of customers.

Enables a Competitive Advantage Over Rivals

Companies and platforms that make use of fast delivery tags can gain a significant competitive advantage over their rivals due to the indication that orders will be shipped more rapidly. Due to the prominence of Prime badges and their instant association of them with fast shipping, customers perceive that they will get their orders faster and will tend to gravitate toward brands that can meet their delivery requirements.

Expands Your Customer Base

Customers these days are often in a hurry to receive their orders in the shortest amount of time possible due to them diverting their time to so many different activities. Thus, consumers often prioritize fast delivery over everything else and will look for brands that have an easy indication that they provide this service. Fast delivery tags do just that and can attract new customers, specifically for the promise of fast delivery.

Leads to an Increase in Conversions

When customers see that the product they want to buy has fast shipping tags, they instantly lose any apprehension they might have had because they are now aware that their product will reach them, either within the same day or the next day, depending on the delivery speed promised by the badge. This will instantly lead to an increase in the number of customers that make purchases as opposed to abandoning their carts midway.

Provides More Trust to Consumers

Fast shipping tags often act as a verification that a brand and its products a legitimate. In a similar manner to a blue checkmark on Twitter or a verification logo on Instagram, customers will automatically gain the perception that they are dealing with a professional service and are more likely to purchase a product that has this stamp of approval than one that doesn’t.

Reduces Returns

Since fast shipping tags help make customers aware that they will receive their orders in the foreseeable future, they tend to be less aggravated and perplexed about when their orders will arrive. This reduces the chances of them losing faith in the delivery process or the company itself, and initiating a return and asking for a refund.

Lowers Costs and Increases Profit

As mentioned above, fast shipping tags provide more encouragement to customers to go through with their purchases, which leads to more sales and less shopping cart abandonment and also reduces the rates of return initiations, which reduces the logistics costs that retailers have to incur in order to transport goods back to their warehouses.

Helps to Consolidate Inventory

When a bunch of products qualify for fast delivery and have shipping tags that convey the message to both customers and retailers, they can be stored in a designated area that is only for products that have this delivery advantage. This makes it easier to instantly locate, package, and ship products so that they can be delivered faster and meet the required ETA.

trust badges to increase ecommerce sales_Amazon Prime badges
Products on Amazon.in that are represented by Prime Badges

Where Do Trust Badges Go on Websites?

An intriguing aspect of research conducted by Baymard is the discovery that, depending on the design of the website, users perceived certain parts of a page to be more secure than others.

It is important where you place your trust badge to increase eCommerce sales. A trust badge can be placed anywhere on your website. Still, it will most likely have the greatest impact in places where the buyer questions the site’s security, such as a checkout or registration page, in order to reassure them that it is secure. Let’s take a look at some popular placement options:

Homepage

A trust badge or fast delivery tag on your homepage immediately begins to build user trust. Many businesses have a trust badge above the fold on their homepage but it could also detract from the design.

Trust badges or shipping tags on the homepage should be visible but not overpowering. If you don’t think your site seal fits with the design of your page, there are plenty of other places you can put one.

Site Footer

One of the simplest ways to spread trust is to place a trust badge in your site’s footer. When you add it to your website’s footer, it will appear on all pages, including the homepage. However, that should not be the only location you consider. Many customers never look at the footer, especially when deciding whether to enter their credit card information into a checkout form.

You also don’t want the footer to become overly cluttered with site seals, social media icons, and other information. Just add trust badges to increase eCommerce sales.

Product Pages

A common location for trust seals on a product page is right next to the “Add to cart” option. It helps customers to achieve more trust in the business while checking out.

Checkout Page

For most businesses, the checkout page or form is the most important place to include a trust badge or a fast delivery tag. You want users to see that trust seal right when they’re wondering if it’s safe to enter sensitive payment information.

Types of Trust Badges

A trust badge is any website icon that provides visitors with a sense of security. Some of the most common ones are listed below:

SSL Certificate Badge

SSL is an abbreviation for Secure Sockets Layer. It is a protocol for encrypting and authenticating data sent between two applications, a browser, and a web server. TLS, or Transport Layer Security, is a newer, more up-to-date version of SSL, but SSL remains the more commonly used term. While some service providers use SSL/TLS certificates, others use SSL to refer to both protocols.

You’ve probably seen the little padlock next to a URL in your browser that indicates a secure connection (or a warning message that your connection isn’t secure). Those are predicated on the presence of a valid SSL certificate. Many SSL certificate providers also provide a trust badge that you can place on your website.

Security Badge

SSL site seals are not the only trust badges that you can obtain to demonstrate the trustworthiness of your website. Some providers specify the security features required to obtain a badge. TRUSTe, for example, awards businesses a trust badge based on their adherence to international privacy standards such as GDPR.

Accepted Payment Badge

You’ll notice that 7% of respondents in the Baymard Institute study abandoned their shopping carts due to a lack of payment options. Consumers prefer payment options with well-known brands such as Visa, MasterCard, or PayPal. When a shopper can use their preferred payment method, the site feels more secure and legitimate.

An accepted payment trust badge informs your site visitors that you accept those payment methods and adhere to the stringent security requirements of those payment providers. These badges are typically free and simple to obtain from payment cards or online payment companies. You can learn more about them by visiting their websites. This is one method that delivery companies use trust badges to increase eCommerce sales.

Third-Party Endorsement Badge

There are a few trust badges available that endorse your company as a whole.

The Better Business Bureau offers an impressive but difficult-to-obtain badge (BBB). After receiving BBB accreditation, you can display this badge on your website. It will cost you $75 to apply for accreditation. Assume the BBB investigates your business practices and determines you meet its standards. In that case, depending on the size of your company, you’ll have to pay at least a few hundred dollars per year to maintain accreditation.

You can also get a free endorsement badge from Google Reviews. This badge displays your seller rating if you have received at least 100 reviews in the last year. All you have to do is follow the Google Reviews guidelines.

Your older customers will be impressed by the BBB badge. Google, on the other hand, will have more brand recognition if your site’s audience consists primarily of Millenial and Gen Z shoppers.

If you are a SaaS company, you can also include badges from crowd-sourced review sites such as G2 Crowd. This use of trust badges to increase eCommerce sales will also increase your credibility with potential customers.

Guarantee Badge

Guarantee badges differ from the other types of trust seals that we have discussed.

They are typically not provided by a third party and are not subject to a certification process. They are simply an image that represents a promise made by your company to its customers.

Among the most common guarantee badges are:

  • Shipping is always free
  • Returns are free
  • Guaranteed money back

These badges are necessary because customer concerns about eCommerce are not limited to data security. They also want evidence that you will provide a pleasant online shopping experience.

Ensure that the badges work. Simple 30-day money-back guarantee trust badges to increase eCommerce sales did so by 32.57% on a website that used it.

How to Add Trust Badges to Your Website in 2022?

Adding trust badges to increase eCommerce sales on your website does not require much technical knowledge. Many of them are easily added using the basic WordPress editor or other simple methods. A few of them are listed below:

WooCommerce Checkout Templates

The default WooCommerce checkout form already includes accepted payment icons, which serve the same function as trust badges to increase eCommerce sales. However, it may be beneficial to include additional trust seals on your checkout page.

If you know how to code, you can add elements to the page yourself by using action hooks. You’ll need the following:

  • woocommerce_before_checkout_form
  • woocommerce_checkout_before_customer_details
  • woocommerce_checkout_billing
  • woocommerce_checkout_shipping
  • woocommerce_checkout_after_customer_details
  • woocommerce_checkout_before_order_review
  • woocommerce_checkout_order_review
  • woocommerce_checkout_after_order_review
  • Woocommerce_after_checkout_form

Browse the many available WooCommerce themes for one that allows you to add images to your trust badge location of choice for a more basic customization method. It does not provide as much flexibility as custom coding, but it is straightforward.

WordPress plugins are also available that allow you to display badges on your checkout page and elsewhere.

WordPress Plugins

Using WordPress plugins, you have a plethora of options for adding trust badges to increase eCommerce sales. We’ve already mentioned Google Reviews and Customer Reviews for WooCommerce as badges for customer reviews.

Review plugins are an excellent way to increase trust in your website. Some even provide additional badges based on reviews, such as a Widget for Yelp Reviews.

Other plugins, such as YITH WooCommerce Badge Management, allow you to create badges in a variety of styles for your product catalogue. This type of badge plugin is ideal for shipping tags or fast delivery tags that say “free shipping” or “free returns.”

Finally, if you use the SiteLock plugin, some WordPress security programs, such as SiteLock, provide site seals. TrustedSite is a plugin that allows you to earn certifications and trust badges.

Images

Your trust badge could be as simple as an image placed on a WordPress page. Simply upload the image file and strategically place it on the page of your choice.

HTML or JavaScript

Some trust badges to increase eCommerce sales include a source code for embedding the badge on your website. It’s common for badges to include links or pop-ups with certificate information. You can place these badges in your WordPress theme’s header or footer.

Conclusion: Using WareIQ’s Shipping Tags (Now Live on Shopify) to Increase Sales Conversions in 2022

As we have discussed all of the benefits and requirements of using trust badges to increase eCommerce sales on your website, it can help you build trust among your visitors while also increasing your sales conversion. And if you have an online store, you should opt for using trust badges to increase eCommerce sales. It is beneficial to use trust badges because if your visitors find your website safe and secure, they will undoubtedly convert into potential customers, assisting you in increasing your sales.

Using a Trust Badge on your website can significantly increase your conversion rates and ROI, allowing you to generate more revenue from your website. An easy way to implement trust badges is by partnering with a 3PL fulfillment company like WareIQ, which will implement trust badges on your website, on your behalf.

WareIQ‘s trust badges that are displayed on your website and product pages assist customers in finding out serviceable pin codes and estimated delivery dates for products listed on the site. You can make quick and transparent delivery timelines your competitive advantage with our custom engine which identifies if products are available in inventory, smartly chooses the closest warehouses, and identifies the fastest possible route to enable the fastest and smoothest delivery experience to customers.

Speed Up the Sales Conversion Rates of Your Business Through WareIQ’s Well-Communicated Shipping Timelines

  • Provides reassurance to customers by adding Prime-like badges to your website
  • Helps you utilize our fast delivery tags on your product pages
  • Enhances your add-to-cart conversion rate by displaying estimated timeframes for every product
trust badges to increase ecommerce sales_WareIQ 1

Why Should You Use WareIQ’s Post Shipping Badges?

  • Assists in gaining knowledge about serviceable pin codes and estimated delivery dates for products
  • Helps to enhance the trustability of your company in the eyes of customers
trust badges to increase ecommerce sales_WareIQ 2

Benefits of Using WareIQ’s Fast Delivery Badges

  • Assists in using trust badges to increase eCommerce sales of your products
  • Specifies the tentative delivery time for each order
  • Gains the trust of customers by providing amazon prime-like shipping tags on your web page
trust badges to increase ecommerce sales_WareIQ 3

How do WareIQ Shipping Tags Work?

  • Checks the availability of products in the inventory in real-time
  • Shortlists the closest warehouse
  • Identifies the quickest delivery timeline throughout our entire logistics network

Shipping Badges on Shopify

  • Shopify store owners that use WareIQ can make use of shipping badges on their products
  • There are currently 3 badges – Same Day Delivery, Next Day Delivery, and Standard Delivery
  • It provides an instant look at the product’s delivery speed to customers
  • With this Fast Badge program, WareIQ + Shopify sellers would be able to improve sales by 20-40% on average and increase conversion rates by 40%
  • With this release, sellers would also be able to charge a premium for expedited delivery
  • Make it live on your Shopify store with a few clicks
trust badges to increase ecommerce sales_Shopify badges

Trust Badges to Increase eCommerce Sales: FAQs