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2-Day Shipping: The Perfect Strategy To Expand Your eCommerce Business in 2024

Upasana Das

Written By
Upasana Das

Published on March 27, 2023

Last updated on January 10, 2024 • 14 min read

Online shopping has found its place in the fundamentals of the common man ever since the pandemic unraveled minute obstructions in their daily lives. But with a little convenience comes the expectation of a bit more, so much so that the free 2 day shipping introduced by Amazon prime in 2004 is the new competitive benchmark for all e-commerce businesses. 

Studies backed up by data give us a rather clever view of trendy consumer behavior. About 26% of shoppers online tend to give up at the last stage of the buying process because of slow shipping, and almost 53% of shoppers consider the delivery time an important deciding factor. The interesting part is; shoppers not only expect a faster delivery system, but 75% of shoppers in the US also want free deliveries on their orders. 

The bigger question arises when we think about small to medium-sized businesses that struggle with their order volumes and the ever-rising shipping costs. How are these businesses ever going to compete with giants like Amazon or Walmart in upping their delivery game?

The 2 day shipping facility has created big pressure points for businesses who cannot afford to have large infrastructural and shipping strategies every now and then, but they can get back in the game and offer expedited free delivery to retain their customers and grow their brand perception. Let us find out more. 

Table Of Contents
  1. What is 2 Day Delivery?
  2. Why Do You Need 2 Day Delivery?
  3. How Does 2 Day Shipping Work?
  4. Should You Offer 2 Day Shipping?
  5. Benefits of Offering 2 Day Shipping
  6. How Does 2-Day Shipping Grow eCommerce Businesses?
  7. How Much is the Cost of 2-Day Shipping?
  8. How to Keep 2-Day Shipping Costs Low?
  9. Examples of 2 Day Shipping! 
  10. Why you Should Partner With a 3PL For An Affordable 2 Day Shipping Strategy?
  11. 2 Day Shipping: Wrapping Up
  12. 2 Day Shipping: FAQs

What is 2 Day Delivery?

The 2 day shipping in eCommerce and delivery refers to the TAT or Turn Around Time of 2 days for an online order to be sent from the fulfillment center to the customer’s doorstep. Based on the seller’s internal operation, this TAT can also mean 2 whole days or 2 business days, which is counted from the time of checkout.  The 2 day shipping time required by e-commerce brands to complete an order was first introduced by Amazon Prime in 2004 and has now become the standard norm for any fulfillment center to be considered as efficient. 

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"With WareIQ, UTH is able to consolidate common inventory for all platforms and get much closer to the customer through access to WareIQ’s strong nationwide network of fulfilment centres, and last mile & hyper-local courier partners. We are excited about being able to offer same day delivery in several pin codes due to WareIQ."
- Samit Mehta, Founder, UTH Beverages

Why Do You Need 2 Day Delivery?

eCommerce has been driving the largest part of the revenue for several countries since the pandemic hit the world. In the US alone, about $4.2 trillion in 2020 was driven as more and more shoppers shop online. As the market grows, so does the competitiveness of the environment, and brands are battling head-to-head to provide the best customer experience.  

Shoppers value faster deliveries and shipping times; around 84% of consumers do not return to a certain retailer after having a bad delivery experience, and 54% of these shoppers tend to switch retailers when they don’t get a fast delivery option. 73% of consumers want to go for the ultimate delivery experience from giants like Amazon rather than trusting an independent retailer for the same. 

Therefore, 2 day shipping is not an option anymore, it is a necessary tool for sellers to survive in a competitive market and enhance their overall customer experience. 

How Does 2 Day Shipping Work?

The countdown for shipping starts the moment an order is placed, and based on the company’s internal operation, it can either be counted as 2 whole days or 2 business days. To execute a 2-days sipping in e-commerce, the seller has to dispatch the package via air or ground.

1. Ground Shipping

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With this method, the package is sent to the customer via roads in cars, trucks, or vans. This method works, and 2 day delivery can only be availed by the customer if their address is in proximity to the warehouse. To perfectly execute a fast delivery system using ground shipping, the seller has to partner with a 3PL service provider which has fulfillment centers in several parts of the country. 

2. Air Shipping

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Ai shipping occurs when the packages are sent to the customers via airplanes or cargo jets. This mode of transit is mostly used for international and express shipments. Sending packages by air usually is a much more expensive way of logistics. However, this is the only way to execute 2-day deliveries to customers whose addresses are very far away from the warehouses. 

3. Combine Ground and Air for Cost-Effective Reliability

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A combination of both ground and air shipping methods can prove to be a cost-effective logistical solution. If you can partner with a reliable and large-scale 3PL service provider that has several warehouses distributed across the country and stores data based on past consumer transactions and purchase patterns, you can come up with the most effective shipping method to reach your buyers.

Should You Offer 2 Day Shipping?

Offering 2 day shipping to the customers is a reliable way to improve and enhance customer satisfaction and maintain retention. It reduces the chances of cart abandonment and order cancellations as well. But sometimes, offering free and expedited shipping to customers can prove to be detrimental to the budget of smaller enterprises, especially if they choose to offer such shipping plans at low cost. 

To avoid such an instance, you can provide options to the customers along with 2 day delivery, add an expedited delivery charge, or only let this option be available to selected customers like Amazon Prime. 

Free expedited deliveries, however, are not an appropriate option for all brands and product types. It must be adopted by those products that are considered among the most competitive categories, such as cosmetics, apparel, tech, home decor, etc. These categories are defined by the impulsive buying behavior of consumers and how easily replaceable they are by some other brand that would offer a slightly better deal. 

Benefits of Offering 2 Day Shipping

benefits of 2 day shipping

A seller that decides to opt for 2 day shipping in e-commerce enjoys a lot of benefits. Let’s find out how.

Low Purchase Blockers 

Most customers refrain from buying the product at final checkout because they see a longer delivery option on their order. Per Deliverr’s data, a merchant saw a 300% increase in their regular conversions soon after they opted for 2 day shipping and delivery.

Enhance Customer Experience 

Shopping online is all about the experience, which starts from the moment you order till the time you unbox. A fast delivery mechanism enhances this experience for the customer and boosts their satisfaction with a brand which ultimately enables them to return and shop from your site. 

Smooth Marketing Tool

More than an expected norm, a 2-day shopping option is a smart marketing tool for brands to stand out from the crowd. This can be added as offers on all your marketing materials, such as ads, banners, posts, tags, stores, emails, websites, etc. 69% of customers are more likely to click on a display ad if it has fast and free shipping as a hook. 

How Does 2-Day Shipping Grow eCommerce Businesses?

To stay on top of your game, you must strive to achieve the expectations of your customers and the market. Here is how 2 day shipping in eCommerce can help you expand your business. 

Resonate with Customer Expectations

On average, customers look at three days of shipping as the most acceptable waiting time. Beyond three days, especially after a seller promises a timeline and fails to deliver, the customers are most likely not to come and shop from the site in the future. Hence, committing and providing 2 day shipping and delivery can help you exceed customers’ expectations. 

More and More Sales

Having an expedited delivery option can be a great addition to your marketing strategy. These can be used as offers and mentioned in all your display and banner ads, product tags, etc, which will ultimately grand customers’ attention and help you increase your sales revenue.

Remarkable Retention Rates

The first impression is always and most certainly the last impression. Once the customer is ensured that your brand provides fast and timely deliveries, no one can stop you from excelling in the retention game. 

Defeat The Giants

It is much easier to turn to trusted and popular sellers like Amazon in case small businesses fail to deliver the packages within 2 days or don’t have the vast number of options a large seller like Amazon would have. Therefore, if you have to defeat the giants, you must adopt certain techniques that allow you to execute faster deliveries without pinching your budget. You can also learn about Amazon’s pricing strategy here.

How Much is the Cost of 2-Day Shipping?

How much will a 2 day shipping cost will depend on certain factors like – 

  • The mailability of the items that are up for shipping
  • Popular and peak dates on the calendar
  • The time, day, and date of the shipping schedule
  • Shipping method and the delivery carrier facility
  • Zip code of the origin and destination
  • DIM weight
  • The characteristics of the cargo, such as fragility, hazardousness, etc. 

It is to be noted that the cost that a seller may incur upon the customers for a particular order may also depend on the fulfillment fees and channel costs. The packaging, processing, stocking, and shipping charges all come under fulfillment fees. This fee is also affected based on the pricing models and other services that are opted for by the customers.

How to Keep 2-Day Shipping Costs Low?

how to keep 2 day shipping cost low

2-Day Delivery With a Minimum Order Value

A minimum order value imposed b the seller ensures that there is no loss on orders that are lower in value. A minimum order threshold to activate 2-day free shipping is one of the most popular incentives provided to customers because of which nearly two-thirds of them actually add extra items to the cart to meet the purchase value. 

2 Day Delivery on Specific Zip Codes

Transporting packages in a 2 day delivery system can be extremely expensive, especially if you are choosing an air freight carrier. Because of this, certain brands offer free expedited deliveries only to customers who live in the destination zip closer to the seller’s warehouse. When the customers place their orders, they will be informed whether or not they qualify for 2 day delivery based on their location. 

Outsource Your Fulfillment Partner

3PL service providers often have access to discounted and negotiated shipping rates that can help you keep your logistics costs low while enabling fast deliveries to your customers. However, you must choose the right provider for the operation, especially the one whose e-commerce fulfillment services aligns with your sales channels. 

Customer Membership Plans

Instead of providing free and fast deliveries to all the customers, you can play your cards strategically and allow only premium members of your platform to get the benefits. This helps you cover all the extra transit costs, makes your valuable customers feel special, and enables them to only shop from you. 

The loyalty paid memberships to charge a small and recurring subscription fee from the customers in exchange for certain exclusive benefits such as 2 day shipping, same-day shipping, discounts, etc. By doing so, the customer is also ready to make up for shipping costs way ahead of time and, at the same time, make frequent purchases from your site. 

Ground Shipping 

One of the cheapest ways to execute 2-day deliveries is through ground shipping. All you need to do is distribute your network of fulfillment centers across areas of a major purchase or throughout the city. This will ensure that the distance between the items and the destination, along with the travel time, is reduced, therefore allowing you to ship customer orders within 2 days or less. 

Examples of 2 Day Shipping! 

If you are handling fulfillment in-house, you can subscribe to shipping plans offered by certain carriers and negotiate with them for discounts. Sometimes these carriers also pick up your packages from your warehouse or offices. 

If you are an online seller who requires a third-party inventory, partnering with a 3PL can help you easily execute 2 day shipping and deliveries to your customers. Let us look at a few carrier services that provide affordable and fast shipping to small businesses. 

Suggested Read: How to choose Best 3PL for Small Business?

USPS

2 day shipping_USPS
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If you are a small business with small and irregular order volumes that does in-house fulfillment, USPS is the best option for your business. It provides pre-made boxes for parcels, and the flat-rate shipping option will help you estimate your shipping costs beforehand. USPS picks up your orders for free, either from home or the office, tracks shipment, and provides insurance up to $50 for most parcels. 

DHL

2 day shipping_DHL
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Suitable for international deliveries and serving in 220 countries and territories, DHL can help you estimate the best shipping rate and time based on the service that you choose. They estimate these costs based on the destination country and the DIM weight of the cargo. They provide insurance on certain items and also help you with customs clearance. 

Suggested Read: Top 10 Fastest and Cheapest International Courier Services in India

UPS

2 day shipping_UPS
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With no size limit and suitable for small businesses that want to send large packages, UPS is the most cost-effective option. UPS can pick up your shipment from the warehouse or office at an additional cost, provide 2 day delivery shipments, and guarantee one-day deliveries and international shipping in 220 countries. 

Why you Should Partner With a 3PL For An Affordable 2 Day Shipping Strategy?

Partnering with an experienced 3PL can pose to be extremely beneficial for businesses. Know how. 

Optimize Shipping Rates

3PL assists businesses when it comes to comparing speed versus cost. It is very important to constantly compare the rates across air and ground shipping to ensure that you are not paying above the line.

Low Shipping Rates

Due to the high shipping volumes and network distributions, 3PLs can ensure businesses from option for a smooth 2 day delivery system without fear of losing profits on expensive shipping rates.

Fulfillment Capacity Increases

Most businesses cannot afford to have multiple fulfillment centers across the target country. This creates what is known as the last mile problem that hampers the customers’ expectations and creates hindrances in the company’s commitment to providing 2-day deliveries. However, 3Pls has a superior infrastructure and multiple fulfillment centers that can increase the shipping radius by decreasing the distance between the warehouse and the destination. 

2 Day Shipping: Wrapping Up

Speed has become the mantra for shipping and commercial transportation. To consistently have a competitive edge, businesses need to expand their infrastructure and become more efficient. They can also partner with third-party providers like 3PLs or goods carriers. Outsourcing can help you tremendously cut down costs on shipping and enhance customer experience by fulfilling all your commitments to free 2-day deliveries.

WareIQ is one such eCommerce fulfillment company that enables same day and next day delivery to its clients with its 2 day shipping or same-day shipping offerings.

2 day shipping in eCommerce_bottom image

2 Day Shipping: FAQs

Supercharge your fulfilment with WareIQ now, contact our team.

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Upasana Das
Author

Upasana Das

Upasana is a content marketing analyst at WareIQ. She has more than 5 years of experience in content development and copywriting. Her key responsibilities include writing well-researched SEO-based blogs. Her niche of writing expertise includes supply chain, eCommerce, warehousing and fulfilment, and SaaS, among others.

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FeatureDescriptionZero InvestmentResellers can start selling without any upfront costs.Product SourcingMeesho sources products at wholesale prices for resellers.Logistics ManagementThe platform handles packaging, shipping, and returns on behalf of resellers.Marketing SupportResellers can leverage their social networks for product promotion. This combination of features makes Meesho an attractive option for anyone interested in how to sell on Meesho effectively while minimising financial risk. Getting Started: Registration Process to Sell on Meesho To start your journey of selling on Meesho, the first step is to complete the registration process. This process has been streamlined to ensure that aspiring sellers can quickly and efficiently set up their accounts and start listing their products. Below is a detailed guide on how to register as a seller on Meesho, including all the necessary steps, documentation, and tips for a smooth experience. Step-by-Step Guide to Meesho Seller Registration: Before you begin, ensure you have the following documents and information ready: Required DocumentDescriptionPAN CardGovernment-issued identification for tax purposes.GSTIN (if applicable)Goods and Services Tax Identification Number.Bank Account DetailsInformation required for receiving payments.Business NameThe name you will use for your online store.Email AddressA valid email address for communication.Phone NumberA mobile number for verification and notifications. Visit the Meesho Seller Portal Start by navigating to the Meesho Seller Portal at supplier.meesho.com. This is where you will initiate your registration process. Create Your Seller Account Sign Up: Click on the “Sign Up” button to begin the registration. Enter Your Phone Number: Input your mobile number; it should be one you frequently use, as you will receive an OTP (One-Time Password) for verification. Receive OTP: Click on “Send OTP” and enter the code sent to your mobile device. Fill in Your Business Details Once your phone number is verified, proceed to enter your business information: Business Name: Enter the name of your business as you wish it to appear on Meesho. Business Type and Address: Specify what type of business you are running (e.g., retail, wholesale) and provide the complete address. Provide Tax Information If you have a GSTIN, enter it in the designated field. This is essential for tax compliance and will help in the processing of transactions. If you do not have a GSTIN, Meesho allows sellers to register using an Enrollment ID or UIN (Unique Identification Number) from the GST portal, enabling you to sell locally within your registered state. Bank Account Information Next, provide your bank account details: Account Number: Enter your bank account number. IFSC Code: Input the IFSC code of your bank branch. Ensure that the name associated with this bank account matches the name on your PAN card for seamless payment processing. Verification Process After entering all necessary information, submit your application. Meesho will review your details, which may take a few days. You will receive notifications regarding the status of your application via email or SMS. Setting Up Your Profile Once your account is approved, log in to the Meesho Supplier Panel using the credentials you created during registration. Upload Product Listings: by uploading high-quality images of your products along with detailed descriptions. Ensure that each product's start listing includes essential details such as price, dimensions, and materials used. Inventory Management: Keep track of stock levels to avoid overselling or stockouts. Regularly update product listings based on availability. Navigating the Meesho Seller Dashboard The Meesho Seller Dashboard is equipped with various tools designed to help you manage your online store effectively: Catalogue Management: Easily add or remove products from your catalogue. Order Tracking: Monitor incoming orders and their status. Sales Analytics: Access reports that provide insights into sales performance and customer behaviour. FeatureDescriptionCatalog ManagementAdd or edit product listings efficiently.Order TrackingReal-time updates on order status and delivery.Sales AnalyticsInsights into sales trends and customer preferences. Common Challenges During Meesho Seller Panel Registration While registering as a seller on Meesho is straightforward, some challenges may arise: Verification Delays: Occasionally, verification may take longer than expected. Ensure all documents are submitted correctly to avoid delays. Technical Issues: If you encounter any technical difficulties while registering or navigating the dashboard, reach out to Meesho support for assistance. Completing the registration process is a crucial first step in selling on Meesho. By following this detailed guide, you can ensure that you have all the necessary information ready and understand each step involved in setting up your seller account. Once registered, you'll be well-equipped to start listing products and engaging with customers through this dynamic platform. Product Listing Strategies on Meesho Seller Panel Creating effective product listings is essential for increasing visibility and driving sales on Meesho. A well-structured listing not only attracts potential buyers but also enhances their shopping experience, leading to higher conversion rates. Here’s a detailed guide on how to sell products on Meesho through optimised product listings. High-Quality Visuals High-quality images are crucial in e-commerce as they serve as the first impression for potential customers. Clear, attractive visuals can significantly influence purchasing decisions. Multiple Angles: Showcase your products from different angles to provide a comprehensive view. Contextual Images: Consider using lifestyle images that depict the product in use, which helps customers visualise its application in real life. Image TypeDescriptionMain ImageA clear view of the product against a neutral backgroundAngle ShotsImages showing different sides and detailsLifestyle ImagesProduct in use or styled within a relevant setting Engaging Titles The title of your product is the first thing customers see. An engaging title should be descriptive and include relevant keywords to enhance searchability. Key Elements: A good product name should include: Adjective (e.g., Stylish) Product Type (e.g., Kurta) Colour (e.g., Blue) Quality Indicator (e.g., Cotton) For example, instead of a generic title like "Kurta," use "Stylish Blue Cotton Kurta for Women." Detailed Descriptions A well-crafted product description provides essential information that addresses potential customer queries and enhances their confidence in making a purchase. Key Features: Highlight the unique selling points of your product, such as material, size options, and care instructions. Benefits: Explain how the product solves a problem or improves the customer's life. SEO Optimisation: Incorporate relevant keywords naturally throughout the description to improve search visibility. Ensure that your primary keyword, "Kurta”, and secondary keywords, like "Blue kurta", are included where appropriate. Competitive Pricing Competitive pricing is crucial for attracting buyers. Research similar products on Meesho to determine a reasonable price point. Cost Analysis: Consider your production costs, desired profit margin, and competitor pricing when setting your prices. Price Comparison Tools: Utilise Meesho's pricing tools to help you arrive at competitive prices that can increase your chances of making sales. Catalog Management A well-organised catalogue can enhance customer navigation and improve sales performance. Multiple Catalogs: It is recommended that at least 5 to 7 catalogues be created initially. This diversity allows you to showcase various products and increases your chances of receiving orders. Catalog ExampleRecommended ProductsFashionEthnic wear, Western wearHome EssentialsKitchen gadgets, Decor itemsElectronicsMobile accessories, Gadgets Regular Updates Regularly updating your product listings is essential to maintain relevance in the fast-paced e-commerce environment. Seasonal Trends: Adjust your offerings based on seasonal trends or customer preferences. Inventory Changes: Update your catalogue when new stock arrives or when items are no longer available. By implementing these strategies for product listings, you can significantly enhance your visibility and success on Meesho. Mastering how to sell products on Meesho involves not just listing items but strategically presenting them to capture customer interest and drive sales effectively. Order Management and Logistics Support Provided by Meesho Effective order management and logistics are crucial for any seller looking to thrive on Meesho. The platform has streamlined these processes to ensure that sellers can focus on growing their business while Meesho handles the complexities of order fulfilment. Efficient Order Processing Once a customer places an order on Meesho, the system automatically notifies the seller via email. This prompt notification allows sellers to manage their orders efficiently. Sellers can access their orders through the Meesho Supplier Panel, where they can view all relevant details, including customer information and shipping requirements. Bulk Processing: For sellers managing multiple orders, Meesho offers bulk processing options, allowing them to handle large volumes of orders quickly. This feature saves time and reduces the chances of errors during order management. Logistics Support Meesho has developed a robust logistics framework that leverages partnerships with various third-party logistics (3PL) providers, ensuring efficient delivery across India. Here are some key aspects of how logistics work on the platform: Valmo Logistics Service: Valmo is Meesho's logistics vertical, which was recently launched and designed to provide cost-effective shipping solutions. It aggregates various logistics providers to offer competitive rates—often charging less than ₹1 per order for services. This model allows sellers to benefit from lower shipping costs compared to traditional logistics services. Nationwide Reach: Meesho's logistics network covers over 27,000 pin codes across India, enabling sellers to reach a vast customer base. This extensive coverage ensures that products can be shipped quickly and efficiently, regardless of the buyer's location. Next-Day Dispatch: To enhance customer satisfaction, Meesho offers a Next-Day Dispatch (NDD) option. This service allows sellers to ship orders within 24 hours of receiving them, significantly improving delivery times and customer experience. Returns and Exchanges Handling returns efficiently is critical for maintaining customer trust. Meesho has implemented a straightforward returns process that benefits both sellers and customers: Seamless Return Management: Sellers can manage returns through the Supplier Panel, where they receive notifications about return requests. The platform provides clear guidelines on how to process these returns effectively. Inventory Management: Returns are processed quickly to minimise disruptions in inventory levels. Sellers can easily track returned items and update their stock accordingly. FeatureMeesho LogisticsCompetitorsCost per OrderUnder ₹1Varies (typically higher)Nationwide Coverage27,000+ pin codesLimited coverageNext-Day DispatchAvailableOften not guaranteedReturn Management SupportIntegrated in Supplier PanelManual processes required The platform's commitment to providing low-cost logistics solutions and efficient order processing enables sellers to focus on what they do best—growing their business. By leveraging Meesho's logistics capabilities, sellers can enhance their operational efficiency, improve customer satisfaction, and ultimately drive sales growth. Payment Processing and Financial Insights on Meesho Understanding the payment processing system on Meesho is crucial for sellers aiming to manage their finances effectively and ensure a smooth cash flow. Meesho operates on a seven-day payment cycle, meaning that once an order is successfully delivered, sellers can expect payments to be credited to their registered bank accounts within a week. This prompt payment processing enables sellers to reinvest in their businesses quickly and maintain operational stability. Payment Dashboard Overview The Meesho Supplier Panel features a comprehensive Payments tab that provides essential reports for tracking financial transactions. Here’s a breakdown of the key reports available: Report TypeDescriptionNext PaymentDisplays the amount scheduled for your next payment cycle, helping you anticipate cash flow.Last PaymentLists the total amount transferred to your account during the most recent payment cycle.Total Outstanding PaymentsEstimates all pending payments owed to you, which may fluctuate due to returns or adjustments.Previous PaymentsOffers a historical view of all amounts previously transferred to your account, aiding in reconciliation.Commission Tax InvoiceGenerates tax invoices for all fulfilled customer orders, which is essential for bookkeeping and tax compliance.Deductions and CompensationsProvides details on any charges or compensations applied to your payments, ensuring transparency. This structured approach allows sellers to monitor their earnings closely and address any discrepancies promptly. Payment Processing Steps Order Fulfilment: Once you fulfil an order and it is delivered, Meesho initiates the payment process. Payment Cycle: Payments are processed every seven days post-delivery, ensuring timely access to funds. Viewing Reports: Sellers can log into the Supplier Panel to view detailed reports that help track payments and understand any deductions. For instance, if a seller receives an order worth ₹1,000, they can expect this amount in their bank account within seven days of successful delivery, minus any applicable deductions or fees. Handling Deductions Sellers should be aware that certain deductions may occur from their payments, such as: Return Adjustments: If a customer returns a product, the corresponding amount will be deducted from future payments. Service Fees: Although Meesho operates on a zero-commission model, there may be nominal fees associated with specific services or promotional tools used by sellers. To clarify any doubts regarding deductions, sellers can click on "View Details" in the Payments tab. This feature allows them to download an Excel sheet containing detailed information about each deduction, including reasons and dates. Financial Management Tips To optimise financial performance while selling on Meesho, consider the following strategies: Regular Reconciliation: Compare the amounts listed in your Meesho Payment Report with your bank statements regularly to ensure accuracy. Utilise Reports for Insights: Analyse sales trends using the data provided in the various reports to make informed decisions about inventory and pricing. Plan for Returns: Factor potential returns into your financial planning to maintain liquidity. By leveraging these insights and tools available through the Meesho Supplier Panel, sellers can enhance their financial management practices and ensure sustainable growth in their online businesses. Marketing Your Products on Meesho Successfully marketing your products on Meesho is crucial for maximising visibility and driving sales. Meesho’s innovative marketing strategies leverage the power of social media, influencer collaborations, and targeted promotions to connect sellers with a vast audience. Below are key strategies to enhance your marketing efforts effectively. Leverage Social Media Platforms Social media is a powerful tool for promoting your products on Meesho. The platform enables sellers to share their product listings across various channels like Facebook, Instagram, and WhatsApp. Here’s how you can optimise your social media presence: Engaging Content: Create visually appealing posts that highlight your products. Use high-quality images and engaging captions that resonate with your target audience. Utilise Stories and Reels: Platforms like Instagram offer features such as Stories and Reels, which can be used to showcase new arrivals or special promotions. Short videos can capture attention quickly and drive engagement. Meme Marketing: Embrace the popularity of memes to create relatable content that engages users while subtly promoting your products. This approach aligns with contemporary trends and can increase shareability. Influencer Collaborations Partnering with influencers can significantly boost your brand visibility and credibility. Influencers have established trust with their followers, making their endorsements valuable for driving sales. Identify Relevant Influencers: Choose influencers whose audience aligns with your target market. Collaborate with them to promote your products through authentic reviews or unboxing videos. Affiliate Programs: Consider setting up an affiliate program where influencers earn a commission for every sale they generate. This incentivises them to promote your products actively. Targeted Promotions and Discounts Promotions are an effective way to attract customers and encourage purchases. Meesho allows sellers to run various promotional campaigns that can enhance visibility. Seasonal Discounts: Offer discounts during festive seasons or special occasions to entice buyers. Highlight these promotions in your product listings and social media posts. Referral Programs: Encourage existing customers to refer new buyers by offering rewards or discounts for successful referrals. Promotional StrategyDescriptionExpected OutcomeSeasonal DiscountsTemporary price reductions during holidaysIncreased sales volumeReferral ProgramsRewards for customers who bring in new buyersExpanded customer baseInfluencer CollaborationsPartnerships with influencers for product promotionEnhanced brand credibility Utilise Meesho’s Built-in Marketing Tools Meesho provides various tools within its Supplier Panel that can help sellers market their products more effectively: Analytics Dashboard: Monitor the performance of your listings through insights on views, clicks, and conversions. Use this data to refine your marketing strategies. Quality Dashboard: Keep track of customer feedback and return reasons to improve product quality and customer satisfaction. Build a Community Engaging with your audience fosters loyalty and encourages repeat purchases: Respond Promptly: Engage with customers by responding quickly to queries or comments on social media platforms. Create a Brand Story: Share the story behind your brand or products, which can resonate emotionally with customers and create a sense of connection. Incorporating these elements will not only help you sell on Meesho but also position you as a trusted seller in the competitive e-commerce landscape. As you explore how to sell products on Meesho, remember that consistent engagement and adaptation to market trends are key to long-term success in selling on Meesho. How to Analyse Sales Performance on Meesho? Understanding how to analyse sales performance on Meesho is crucial for sellers aiming to optimise their business strategies and enhance profitability. With the platform's rapid growth, particularly during significant sales events like the Mega Blockbuster Sale, sellers can leverage data analytics to make informed decisions. Key Metrics to Monitor To effectively gauge performance, sellers should focus on several key metrics: Total Sales Volume: Track your total revenue over specific periods. For example, during the recent Mega Blockbuster Sale, Meesho reported a 40% increase in total orders compared to the previous year. Customer Engagement: Monitor customer interactions, such as visits to your product listings. Meesho recorded around 145 crore customer visits during its latest sale, indicating strong engagement. Conversion Rates: This metric shows the percentage of visitors who make a purchase. Higher conversion rates suggest effective marketing and appealing product listings. Return Rates: Keep an eye on return rates to identify quality issues or customer dissatisfaction. Analysing return reasons can help you improve your offerings. Tools for Performance Analysis Meesho provides several tools within its Supplier Panel that enable sellers to analyse their sales performance effectively: Sales Dashboard: This feature displays real-time sales data, allowing sellers to track performance against set targets. Quality Dashboard: This tool helps sellers understand return reasons and customer feedback, enabling them to improve product quality and customer service. Utilising Data for Growth Sellers can harness these insights to refine their strategies: Adjusting Inventory: By analysing which products perform best, sellers can optimise their inventory levels and focus on high-demand items. Targeted Marketing: Understanding customer preferences allows for more targeted marketing efforts. For instance, categories such as Home & Kitchen saw a 105% year-over-year increase, indicating strong consumer interest that can be capitalised upon. MetricRecent PerformanceTotal OrdersIncreased by 40% YoYCustomer Visits145 crore during the salePrepaid OrdersSurge of 117%Popular CategoriesHome & Kitchen (+105% YoY) By focusing on these areas, sellers can enhance their business operations and capitalise on the growing e-commerce landscape in India. As demonstrated by the success of many sellers during recent sales events, effective analysis and adaptation are essential for thriving in this competitive market. By understanding how to sell on Meesho and leveraging data-driven insights, you can position yourself for sustained growth in this dynamic platform. Unlocking Success on Meesho with WareIQ WareIQ, a Y-Combinator-backed e-commerce platform, empowers Meesho sellers by streamlining their operations and enhancing fulfilment efficiency. Here’s how WareIQ can elevate your selling experience on Meesho: Efficient Fulfilment Network With a pan-India network of Seller Flex and FAssured-compliant centres in 12+ cities, WareIQ ensures quick and reliable shipping across 27,000 pin codes. This extensive reach helps sellers deliver products to customers swiftly. Seamless Multi-Channel Integration WareIQ offers easy plug-and-play integrations with popular marketplaces like Meesho, Amazon, Flipkart, Myntra and D2C platforms such as Shopify. This enables sellers to efficiently manage their inventory across multiple channels while leveraging analytics to optimise performance. Smart Inventory Management The Inventory LogIQ solution uses AI to help sellers minimise stockouts and automate replenishment. This ensures that you always have the right products available for sale on Meesho. Streamlined Returns Process WareIQ provides a tech-enabled returns quality control system that captures high-definition evidence of returned products. This feature helps reduce marketplace claims rejections by ensuring clear documentation of any issues. Comprehensive Seller Support Sellers benefit from dedicated support, including assistance with account management, GST registration, and verification processes for Non-Delivery Returns (NDR) and Cash on Delivery (COD). By leveraging WareIQ’s innovative solutions, you can enhance your selling strategy on Meesho, improve operational efficiency, and drive greater sales success. Conclusion Mastering how to sell on Meesho can significantly enhance your e-commerce journey, providing access to a vast customer base and a zero-commission model that maximises profits. By implementing effective product listing strategies, utilising data analytics for performance evaluation, and leveraging support from platforms like WareIQ, you can streamline your operations and drive sales growth. Embrace the opportunities that selling on Meesho offers, and position yourself for success in the dynamic online marketplace.

November 15, 2024