Magento 2 Order Fulfillment & Shipping: 8 Easy Step Integration of Magento 2 Marketplace with WareIQ [2024]

Magento is an eCommerce platform that is open source and is coded using PHP, which aids in it being highly customisable by programmers who want to create their own eCommerce marketplaces and fulfill Magento orders. It was released in 2008 and has since been utilised by multiple household names around the world such as Samsung and Nike. 

Magento was acquired by Adobe in 2018 for $1.68 billion, which helped the platform grow at an even faster pace. The site has garnered popularity due to its easy-to-use, open-source nature and currently has over 100,000 active users and over 2.5 million downloads of the performance code. Magento roughly has a 2.32% share of the eCommerce market.

In 2015, Magento released version 2.0 of its platform which consisted of multiple changes and improvements such as security and performance gains using PHP version 7+, minimised data table locking errors, company-grade database scalability, and much more. Read further to get a better understanding of Magento 2 order fulfillment, integrating WareIQ with the Magento 2 marketplace, and how WareIQ can benefit your business.

How Can eCommerce Sellers Enable Magneto 2 Order Fulfillment & Magento Shipping?

While Magento 2 doesn’t offer solutions for all the processes that order fulfillment encompasses since it is essentially a software platform that enables customers to build websites, users can fulfill Magento 2 marketplace orders by performing tasks such as order processing and automating processes through API integrations.

To have a more cohesive experience, we recommend partnering with a 3PL fulfillment company like WareIQ, which offers the entire suite of fulfillment services such as inventory management, picking, and packing, delivery to the customer, and reverse logistics, in one centralised platform. In addition, users can also integrate WareIQ with the Magento 2 marketplace for a seamless experience. Users need to identify their requirements and financial abilities to partner with a fulfillment company that is best suited to them.

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"With WareIQ’s full stack digital enabled fulfillment solution, we got access to the pan India network of fulfillment centers & cold storage facilities enabling same/next day delivery, without any upfront investment in supply chain infrastructure from our end. During the IPL campaign in April 2022, WareIQ efficiently handled unpredictable 200x surges in daily order volumes of ~20k/day with a 99% fulfillment rate. With WareIQ as our preferred fulfillment partner, we witnessed 172% growth in online order volume in just 4 months, with a significant improvement in the overall customer experience in fulfillment."
- Damanbir Singh, Product & Operations Head, Lil’Goodness

Benefits for Retailers who Use 3PL Fulfillment Companies for Magento 2 Order Fulfillment

Ultra-Fast Delivery

In the current eCommerce landscape, ultra-fast delivery such as same-day and next-day services has become a right rather than a privilege. To stay on top of their competitors, most 3PL companies constantly try to identify ways to provide the fastest delivery at the most competitive rates and the party that can take the most advantage of this are retailers and their customers.

Brand-Specific Packaging

If you utilise the fulfillment services provided directly by an eCommerce selling platform such as Amazon, chances are that they would want to abide by certain standardised packaging processes that highlight their brand, as opposed to the retailer. However, with 3PL fulfillment companies, users can choose from a vast array of materials, themes, logos, and other customization options that will make their brand stand out from the crowd. You can view other channels such as Direct Fulfillment.

Order Management

Order management is the bread and butter of 3PL fulfillment companies. Facilities ranging from high-tech order management systems where past, present, and future orders from various eCommerce marketplaces can be tracked and updated to smartly pairing orders with the closest and fastest shipping aggregator to enable the most rapid delivery to the customer are offered by most 3PL companies. All these services make order management more seamless and efficient.

Transparent Payment Plans

Due to the monopolised nature of most 1st-party fulfillment services, retailers are often surprised by new costs and more expensive services that they have to incur. However, since there are a vast number of 3PL fulfillment providers, all pining for your rupee, they are forced to offer the best services at the cheapest possible rates and also expose the fine print of every expense, upfront. They understand that if a customer has a bad experience, it’ll reflect poorly on them.

Involvement in Decision Making

1st-party fulfillment services offered directly by eCommerce marketplaces often lack flexibility and do not include retailers in important decision-making tasks. Conversely, 3PLs treat retailers like exactly what they are – paying customers. This helps sellers become more involved and can tailor every aspect of every service according to their liking.

Multi-Channel Selling

Retailers need to make their products and services visible to the most amount of potential customers as possible, in order to get conversions. They cannot do this by just selling on one platform and it becomes a lot harder to manage different accounts and update inventory and track orders, individually. However, retailers need not fret because most 3PL companies offer integrations with most large eCommerce marketplaces and offer software solutions to be able to track and manage orders and inventory in one master dashboard.

Inventory Management

3PL companies are usually equipped with state-of-the-art Warehouse Management Software (WMS) to be able to organise and manage the inventory of their users. These highly advanced systems are able to perform tasks such as forecasting demand and supply levels for future dates and recommending the smartest placement of inventory to reduce delays and damage to the products.

Smartly Located Fulfillment Centers

Most 3PL companies have fulfillment centers and warehouses scattered in different locations of the country, specifically near areas of high demand or in close proximity to transportation facilities. Retailers who partner with them can choose strategic locations to store their inventory to enable themselves to offer the fastest possible delivery to their customers and mitigate any delays or errors.

Enable Magento 2 Order Fulfillment & Shipping: 8 Easy Steps to Integrate WareIQ with Magento 2 Marketplace in 2024

eCommerce sellers who seek to provide Magento 2 order fulfillment with WareIQ can immediately utilise our advanced portfolio of facilities such as a pan-India network of fulfillment centers, country-wide courier service partners, and the ability to integrate WareIQ with the Magento 2 marketplace fulfillment so that you can have access to our WMS from where you can manage inventory and track orders across multiple other marketplaces.

Sellers can integrate WareIQ with Magento 2 Marketplace in 10 simple steps:

Step 1: Logging In

Once you get onboarded as WareIQ’s customer, you can log in to WareIQ’s OMS (Order Management System) “” using the login credentials shared with you by WareIQ’s customer success team.

magento 2 order fulfillment_step 1

Step 2: Access to OMS Portal

Once you log in to WareIQ’s OMS portal, you can see the dashboard that reflects important business metrics of your small business fulfillment like orders, revenue, shipments delivered, returns, etc. The time period can be chosen as per your choice.

magento 2 order fulfillment_step 2

Step 3: Adding Channels

Click on the “Settings” button in the left navigation bar.

magento 2 order fulfillment_step 3.1

Click on “Channels” to add or edit channels.

magento 2 order fulfillment_step 3.2

The channels already added to OMS will show in the list. Click on “Add Channels” to add Magento 2 from the list of channels available for integration to WareIQ’s OMS.

magento 2 order fulfillment_step 3.3

Step 4: Integrating with Magento 2

Go to Magento 2 & click on the “Integrate” button to proceed to the next step of Magento 2 marketplace integration with WareIQ’s fulfillment platform.

magento 2 order fulfillment_step 4

Step 5: Getting Details from Magento 2

Follow the step-by-step instructions given on the page to get the “Store Name”, “Store URL” & “Access Token” from Magento 2’s account.

magento 2 order fulfillment_step 5

Step 6: Going to Magento 2 Admin Login Page

Enter the store URL in the browser. The Store URL is the URL that would have been specified during the installation.

The default Admin URLs resemble this –  “

Enter Store Name & password.

magento 2 order fulfillment_step 6

Step 7: Generating the Access Token from Magento 2

Steps to be followed to generate the access token from Magento 2’s account:

  • Log in to Admin and click System > Extensions > Integrations to display the Integrations page.
  • Click Add New Integration to display the New Integration page.
magento 2 order fulfillment_step 7.1


  • Enter a unique name (WareIQ) for the integration in the Name field. Then enter your admin password in the Your Password field. Leave all other fields blank.
magento 2 order fulfillment_step 7.2
  • Click the API tab. Select the Magento resources the integration can access. You can select all resources (recommended), or select a custom list.
magento 2 order fulfillment_step 7.3


  • Click Save to save your changes and return to the Integrations page.
  • Click the Activate link in the grid that corresponds to the newly-created integration.
  • Click Allow. The access token needs to be filled in the Access token field on WareIQ.
magento 2 order fulfillment_step 7.4


Step 8: Enabling Fulfillment with WareIQ

Copy & paste the access token, enter the store name & store URL and click on the “Submit” button to enable Magento 2 shipping & order fulfillment with WareIQ.

magento 2 order fulfillment_step 8

Why should Merchants Choose WareIQ as a Fulfillment Partner to Fulfill Magento 2 Marketplace Orders in 2024?

WareIQ has a large amount of experience in the fulfillment and eCommerce space and also offers the services and technology to back it up. Equipped with a custom WMS, fulfillment centers across the country, partnerships with the biggest eCommerce shipping and courier services, and integrations with multiple online platforms, we can make your job of outsourcing fulfillment and order management a whole lot easier and cheaper. Some services that we offer are listed below: 

Vertically Integrated Full Stack Fulfillment Platform

Other fulfillment and 3PL logistics players in the market have separate OMS & WMS. This is an issue for eCommerce businesses because there is a delay in syncing of orders in both platforms that creates a lag of 12-14 hours on order/inventory status in the 2 separate platforms.

WareIQ is one of those fulfillment companies that provide an integrated OMS (Order Management System) +WMS (Warehouse Management System). This removes the 12-14 hours lag in inventory/order status to sync & hence removes the ambiguity in order status that ultimately leads to faster shipping as soon as the order is placed.

Forward Supply Chain

Assurance of Quality

Facilities such as inbound management, coupled with rigorous product checks while complying with Legalities and Metrology ensure that quality levels are maintained.

Intelligent Placement of Inventory

We analyze factors such as the velocity of SKUs, the density of orders, seasonal demand & trends in different regions for intelligent inventory placement to reduce any errors or delays.

RTO Shield

Our custom RTO Shield limits the damage caused by return order requests by identifying orders of high risk and insuring them against losses to sustain the profit levels of customers.

Personalization of Services

We offer special branding kits and unique packaging, specifically tailored to follow the requirements and brand image of each retailer’s company.

magento 2 order fulfillment_Go live in 5 steps

Reverse Supply Chain

Re-Stocking of Inventory

We protect retailers by protecting them from liabilities through Seller Protection Fund claims and simple settlement procedures.

Intelligent RVP

We help last-mile delivery services to check product quality by leveraging reference to-do’s and images, removing misplaced or damaged products, and thus, reducing reverse logistics expenditures.

Smart Disposal

We assist in sustainably disposing of items in various segments such as electronics, apparel, food, etc.

Recovery of Value

We help in recovering the value of goods that are returned through upcycling and recycling, liquidation to the secondary market, donations, and converting waste to usable energy which helps customers save money, time, and resources.

Magento 2 Order Fulfillment FAQs

Pavel D’silva

Pavel D’silva

Pavel is a content marketing analyst at WareIQ. He has more than 3 years of content marketing experience. His key responsibilities include writing SEO-based blogs, guides, guest posts, and other types of content on a plethora of topics related to eCommerce fulfillment, operations, supply chain, warehousing, shipping etc.

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