Top 10 Sites of Profitable D2C and Online Businesses Utilizing Shopify Plus Stores That Will Inspire You To Establish Your D2C Brand in 2024

Since its debut in 2014, Shopify Plus has rapidly become an essential element in the eCommerce sector. This platform, which boasts more than 1 million corporate customers, is undoubtedly a compelling choice for hyper-growth companies looking for specialized support and adaptable enterprise solutions. However, by outperforming its peers, Shopify Plus quickly caught the attention of well-known and well-known eCommerce firms. 

Many direct-to-consumer (DTC) firms with the highest growth rate use Shopify Plus as their eCommerce platform, frequently upgrading from a Shopify site.

With Shopify plus stores, businesses can construct an end-to-end eCommerce solution that supports growth by streamlining their marketing, advertising, customer service, eCommerce warehousing, and order fulfillment processes with Shopify Plus.

Therefore, Shopify Plus stores are an excellent option if you’re searching for an eCommerce platform that can provide your business with the abilities it needs to expand. We will also be examining some of its key features so that you can comprehend the excellent functionalities of Shopify Plus stores.

Here in this blog, we will get you motivated by admirable examples of rapidly expanding online businesses which utilize Shopify Plus to develop their brands and manage shipping processes in this article.

What is Shopify Plus?

The most sophisticated and intricate strategy for online stores utilizing Shopify is called Shopify Plus. For large online businesses that do business abroad and in several different languages, the Shopify Plus subscription offers several valuable features.

Using Shopify Plus has many advantages, including the following:

  • Significant potential for customization for the business
  • Increased dependability in terms of product launches and uptime
  • Multi-store and advanced omnichannel options

Astounding Shopify Plus Statistics

Over a million Shopify stores are active right now, and 26,395 are using Shopify Plus. In addition, the number of Shopify Plus sites is anticipated to increase over the next few years if its current trend continues. Therefore, Shopify Plus is an excellent option if you’re searching for an eCommerce platform that gives your business the capabilities it needs to expand. But first, let’s examine some of its essential characteristics.

Shopify Plus stores grew by 7.5% in the third quarter of 2022. In the third quarter of 2022, Shopify Plus stores grew 22% year over year. 

A 37% year-over-year increase in Shopify Plus stores was seen during the first quarter of 2022. This demonstrates how effective Shopify Plus is as an eCommerce platform.

Additionally, Shopify Plus doesn’t just focus on business growth but also strongly connects to social media. Social media networks are used by e-commerce businesses to communicate with millions of customers. The most used social media sites among eCommerce businesses are Instagram and Facebook, with substantial usage of Twitter, Pinterest, and YouTube.

Facebook and Instagram usage in Shopify Plus stores is around 50% greater than in regular Shopify stores. In addition, Shopify Plus businesses are much more likely to include contact information than other merchants.

  • 78.3% of Shopify Plus Stores use Instagram.
  • 74.9% of Shopify Plus Stores use Facebook.
  • 47.4% of Shopify Plus Stores use LinkedIn.

Suggested Read: Guide to Sell on Instagram and Sell on Facebook in Easy Steps.

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"With WareIQ’s full stack digital enabled fulfillment solution, we got access to the pan India network of fulfillment centers & cold storage facilities enabling same/next day delivery, without any upfront investment in supply chain infrastructure from our end. During the IPL campaign in April 2022, WareIQ efficiently handled unpredictable 200x surges in daily order volumes of ~20k/day with a 99% fulfillment rate. With WareIQ as our preferred fulfillment partner, we witnessed 172% growth in online order volume in just 4 months, with a significant improvement in the overall customer experience in fulfillment."
- Damanbir Singh, Product & Operations Head, Lil’Goodness

Key Features and Benefits of Shopify Plus Stores

Shopify Plus Solutions_shopify plus stores

Manage Multiple Stores On Shopify Plus

Shopify Plus stores are a fantastic option for business owners who want online stores in various languages and currencies. This guarantees global accessibility and makes growing your business into new markets simple. Additionally, managing your Shopify Plus stores is simpler than ever owing to a new dashboard design.

With the help of this tool, you may learn more about how customers behave and what they want at various locations. Additionally, you can develop automated procedures specific to each international store and manage and configure user permissions and staff accounts.

This is the best option for online retailers or D2C brands looking to enter new markets without compromising product or client satisfaction.

Distribution Channel Management

A wholesale eCommerce platform is a quickly expanding sector, and Shopify Plus has made it simpler than ever for companies to seize this chance. You can add a wholesale channel to your Shopify Plus stores with the help of the Wholesale Channel Management function. As a result, you can manage retail and wholesale clients from a single location. In addition, you may create a new storefront for your Shopify Plus wholesale channel, complete with its distinct branding, merchandise, and pricing.

Shopify Plus Flow 

The new Shopify Plus Flow feature makes automating your business processes simpler than ever. Shopify Plus sites can use this application to build unique back-end workflows that automate tedious activities and customize the customer experience without writing a line of code.

Flow is perfect for high-volume merchants since it relieves administrative employees of burdensome duties like emailing suppliers or classifying and identifying consumer segments. In addition, you can develop targeted marketing and promotional campaigns, start action-based personalized email campaigns, and detect risky orders automatically with Shopify Plus Flow automation.


Shopify Plus merchants can plan and carry out events like sales, product releases, and marketing campaigns using the new scheduling and automation tool Launchpad. It takes over the tiresome process of manually scheduling and completing the necessary tasks in accordance with your instructions by acting as a virtual to-do list.

You can manage complicated events that include numerous teams and procedures with Shopify Plus Launchpad. For instance, if you’re releasing a new product, Launchpad can help you plan when to upload the product to your website, launch a marketing campaign, and begin processing orders from the sales team. In addition, organizing seasonal events like Black Friday discounts and Christmas promotions is another excellent utilization of the Launchpad feature.

Great Performance

Shopify Plus ensures high performance even when an online store’s traffic is at an all-time high during product launches, special eCommerce occasions (such as Christmas and Black Friday), and other sales periods. Shopify Plus’s dependability is essential to the company’s and its customer’s success.

This feature is crucial for a company with a large selection of products, regular new launches, or a knack for viral marketing campaigns that drive website traffic.

Thanks to its scalable architecture, Shopify Plus features can easily support your expansion as your company grows.

Suggested Read: 10 Effective Ways for Successful Holiday Marketing Campaigns in 2023

Integrations & Apps

A wide variety of applications and integrations are included with Shopify Plus, and they can all be used by developers and merchants to streamline operations and automate tasks.

The Shopify Plus App Store offers over 3,200 apps, many of which are free. The most well-known applications are MailChimp, Instafeed, and Oberlo (or other Oberlo alternatives). Read more about shopify shipping apps.

Omnichannel Infrastructure

When you sell on Shopify, Shopify Plus offers a platform prepared to connect to social media platforms, including Facebook, Instagram, and Messenger. As a result, online shops can use social selling and marketing prospects through these platforms.

Being present at every digital point of contact with your clients is the next step in embracing the headless commerce trend. These days, the only way retailers can accomplish this is by creating an online profile of your business for your target audience on their preferred social networking sites.

You can also instantly enhance the features and appearance of your online business by installing Shopify and Shopify Plus applications.

Top 10 Successful Shopify Plus Sites in 2024

Check out this list of the top 10 sites using Shopify Plus that have won by employing original concepts and tactics. Then, before launching or starting your online business, get ideas from these Shopify store examples!

Fashion Nova

Fashion Nova should be top of your list of the greatest Shopify Plus stores. It is undoubtedly the best Shopify store example, especially considering the brand’s success surpassing names like Versace, Gucci, and Louis Vuitton.

Fashion Nova used celebrity endorsements and social media influencers to become one of the top online stores. The brand’s development and expansion have been an unstoppable force thanks to celebrities like Cardi B and Kylie Jenner being linked with it.


shopify plus stores_gymshark

One of the top-performing Shopify Plus sites is Gymshark, a manufacturer and supplier of sports apparel and accessories in the UK. The website aims to foster a sense of belonging among all its members. It strategically uses blogs to engage visitors with pertinent content to achieve this effect.

This approach extends beyond just their Shopify Plus site; to engage, amuse, and market to their audience of over 4.6 million followers on Instagram, they produce related material! Customers who are devoted to the company and new and returning customers are rewarded for their efforts.

Rebecca Minkoff

shopify plus stores_rebecca

A charming carousel banner on the Rebecca Minkoff homepage invites visitors to recent events and activities. The website’s main heading tab, which is separated into different categories, can also be used by users to navigate the site.

The products are grid-style with a “Quick View” option, following the standard format. The blogs written by Rebecca herself gave the shop a unique flair. To learn more about the company, you can also listen to their “Superwomen Podcast” or read about the “Female Founder Collective.”


shopify plus stores_dressbarn

Dressbarn, a long-standing pioneer in women’s fashion with a loyal but disengaged client base, decided to revamp its online sales after having to close more than 600 physical locations.

The business decided to embrace eCommerce and raise its online game when the pandemic struck in 2020. With a new brand initiative, more focus is on changing consumer behaviour.

Dressbarn launched its Shopify Plus store in eight weeks, doubling its monthly revenue. They established themselves in an entirely new market and revitalised an old brand, and the business was on track to reach $100 million in internet sales within the first year.

Heinz UK

shopify plus stores_heinz

The effects of the pandemic in 2020 had an impact on businesses throughout the world, including industry behemoths like Heinz UK. The business noticed that many of its devoted consumers, especially seniors and vulnerable groups, had difficulty accessing their products as people were instructed to remain in their homes. So they decided to offer direct-to-consumer (D2C) packages of well-known goods that could be sent to households.

Heinz chooses Shopify Plus because it is trustworthy, easy to use, and compatible with standards. Furthermore, this Shopify Plus site was up and running in seven days.


shopify plus sites_bulletproof

Dave Asprey, a well-known businessman, and nutritionist, created his online presence using the Shopify Plus website. The goal of this Shopify Plus site is to boost better energy levels. It uses blogs on health and nutrition based on research, a look, and a goal-oriented design to promote social interaction.

In addition, Bulletproof encourages users to create blogs through its helpful instructions and uses this user-generated material to foster a sense of community. Thanks to the specialised domain expertise and excellent content marketing strategies, it’s one of the best Shopify fitness stores.

Kylie Cosmetics

shopify plus sites_kylie

One of the significant firms using the Shopify Plus site today is Kylie Jenner’s Cosmetics, amongst the most followed Instagram accounts. Her website has a very girlie aesthetic, with a pink background that displays her lip kits and gloss.

Additionally, Kylie’s website is set up for her target market well: the lip kits, her best-known products, are displayed first on the homepage, followed by a list of “top sellers.” While browsing the numerous cosmetic goods, It felt more manageable than anticipated, and Kylie’s website’s lively, vibrant design can grab attention. Although it may not be to everyone’s liking, her intended audience finds it appealing.


shopify plus site_arhaus

Arhaus furniture items are characterized by their simple, modern design. The company naturally followed the same design strategy for its Shopify Plus store. As a result, customers continue to think Haus is one of the most user-friendly Shopify Plus sites for furniture and furnishings, thanks to its straightforward design.

The website has simple navigation bars and a slick style. The products that customers choose can be based on brands or categories. One can quickly enter the terms and look for the products using the search capability, which saves time. Another push that can persuade the user to buy is the use of breathtaking, high-definition photos of the products in their natural environments.

Buzzfeed News

shopify plus stores_BuzzFeed News

As a branch of the original Buzzfeed, Buzzfeed News was unveiled in December 2011. Ben Smith had just been chosen to lead the portal’s editorial team. Bringing investigative news to the public was the team’s primary goal.

They generally use an inverted pyramid structure for their content. They cover themes including LGBT concerns and protests, but their primary coverage is political and government-related news.

This Shopify Plus site enables users to discover pertinent information and news practically.


shopify plus sites_CozyKids - CORE SA

Cozykids made a bold decision after realising that online growth was continuously expanding. They switched to the Shopify Plus store to expand internationally, increase marketing initiatives, and improve back-end operations.

The company was able to automate processes using back-in-stock notifications, visibility management based on inventory levels, and notifying subscribers during sales events using the eComm automation tool Shopify Flow. In addition, Launchpad, a support solution from Shopify, enabled marketing automation and the freedom to rapidly and quickly construct new customised sales campaigns.

As a result, traffic surged by 40%, and sales increased by more than 80%.


From the examples mentioned above of Shopify Plus sites, it is clear that the best Shopify Plus stores continuously uphold a USP that sets them apart from the competition.

These Shopify Plus store owners have successfully established a solid reputation for themselves through various strategies and approaches to attain commercial success.

However, all the top Shopify Plus stores are committed to community development. As a result, upcoming businesses can get inspiration from these strategies to entice, maintain, and convert their target market.

Grow Your D2C Sites Using Shopify Plus Leveraging WareIQ’s Contemporary D2C Fulfillment Services

WareIQ, a Y-combinator-backed startup, provides D2C businesses with same- or next-day delivery options utilizing full-stack eCommerce fulfillment technology, providing customers with an experience comparable to Amazon Prime. 

WareIQ stands out from the competition as one of the best D2C fulfillment partners for businesses of all sizes and industries.

For retailers with diverse order quantities and varying expectations for delivery times, WareIQ has tailored services. With our solution, “WareIQ RUSH”, WareIQ is likely one of the few fulfillment technology firms worldwide to offer same-day delivery to customers.

WareIQ, as a tech-enabled 3PL, works with D2C brands to accelerate D2C growth by managing their business’s entire order fulfillment process. In this manner, businesses can now devote their time to marketing, business development, and other business operations.

Hereunder are a few approaches that WareIQ utilizes to promote D2C brands growth opportunities:

Efficient Warehouse Distribution

You can affordably deliver to customers nationwide thanks to WareIQ’s extensive fulfillment network. Your orders are dispatched to the WareIQ warehouse nearest the customer, resulting in quicker shipment times and cheaper shipping. You don’t need to be a billion-dollar company to have an audience the size of Amazon.

Same/Next Day Delivery

Because 2-day shipping is such a significant competitive advantage for Amazon, it dominates. They have a logistical network that can quickly complete orders and deliver them within two days, which promotes conversions. Due to their inability to compete with Amazon’s 2-day shipping, the majority of direct-to-consumer firms need help with customer-relationship issues.

By providing your clients with Amazon-like services with WareIQ, you may lower cart abandonment and raise average order value (AOV).

Real-Time Inventory Management

WareIQ’s real-time inventory management automates your system by utilizing software to track sales and purchases.

With WareIQ, you can get a complete picture of what’s happening with inventory, enabling your company to respond quickly to supply chain needs. This includes setting reorder points to ensure stock levels don’t fall below a certain level and viewing real-time inventory counts across fulfillment center locations.

Related Article: How Can You Fulfill Orders from Shopify?

Shopify Plus Sites FAQs