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5 Important Tricks to Maximize Sales Velocity in eCommerce Business in 2025

5 Important Tricks to Maximize Sales Velocity in eCommerce Business in 2025

In our everyday life, we get hundreds of notifications on our mobile phones through the various applications we have downloaded. They are loaded with new offers, flash sales, newly launched products and much more. Businesses are spending millions on such promotional activities through the help of campaigning and CRM tools. The ultimate goal of them is to create sales opportunities. These sales opportunities help immensely to boost the presence of a company to their existing customers and also to new customers but the following question arises - Are those people continuing to buy products now or at any time in the future? This should be an important question that every eCommerce retailer should ask themselves. They should find out the rate of an increase or decrease in sales within a certain time frame. This captivating process is called sales velocity in eCommerce. What is Sales Velocity in eCommerce? Sales velocity in eCommerce is a term used to describe the measurement of revenue an eCommerce business earns within a given time period. It is a useful practice for brands to forecast their actual revenue generation in order to know the running cost & profit/loss of their business for the specified time period and how it is going to perform in the future. [contactus_uth] Sales Velocity Formula To calculate the sales velocity of an eCommerce business, you first need to bifurcate the business into segments such as small, medium and large. As every company has its unique definition of what constitutes each segment, the seller should divide them accordingly. After determining the market segments, apply the sales velocity formula for each one of them. Sales Velocity = (Total number of Opportunities x Deal Value x Win Rate) / Length of Sales Cycle(a time period) Why is it Necessary for Businesses to Track Sales Velocity in eCommerce? The capacity of a business to thrive and develop is largely determined by sales velocity in eCommerce. The quicker prospects move through your pipeline, the better your chances are of maintaining high velocity sales. As a result, high velocity sales reflect that a business is generating a lot of income in a short amount of time. Tracking sales velocity in eCommerce over time helps a seller to compare their company's performance to that of other companies, the efficacy of particular departments or areas and evaluate how changes in sales processes affect an organization, for better or worse. Understanding sales velocity in eCommerce can also assist companies in better forecasting and determining how to optimize the sales process for faster and more high velocity sales. 4 Important Factors That Impact Sales Velocity in eCommerce The four factors that impact sales velocity in eCommerce are and help to high velocity sales: Number of Opportunities(Qualified Leads) Average Deal Value Win/Conversion Rate Duration of Sales Cycle Number of Opportunities(Qualified Leads) A certain quantity of opportunities is always in your pipeline. Check to see if they're legitimate opportunities. Your bottom line will suffer if your pipeline is full of junk leads with only a few that have a possibility of converting. Average Deal Value In every transaction, the most important resource for both parties involved is time. Make sure you're getting the most out of it. For both your prospect and yourself, incorporating offers or add-ons will improve the calibre of leads while also raising your average deal value and high velocity sales. It is a lot more relevant for companies offering software as a service or businesses that use the subscription model, where customer lifetime value is the most important factor for the business. Win/Conversion Rate Your average win rate is determined by the number of high-quality leads you generate.  To find the win rate, divide the number of sales achieved by the total number of sales opportunities that came across. It can later be subcategorized into SQL and MQL. SQL or Sales Qualified Leads are the leads that are converted into sales whereas, MQL or Marketing Qualified Leads are the leads that may get converted into sales in the future. Duration of Sales Cycle This is the only aspect of sales velocity in eCommerce that you should avoid increasing. Shortening your average sales cycle and closing more quality deals faster can be accomplished by creating a more efficient sales process, revising your sales playbook and occasionally adding manpower to your sales force. 5 Tricks for an eCommerce Business to Achieve High-Velocity Sales Once an eCommerce company's sales velocity has been precisely determined, it can be improved by increasing the number of opportunities, average deal size and win rate or shortening the sales cycle. Here are five tricks you can use in 2025 to achieve high-velocity sales. Increase the Number of Qualified Leads Sales velocity in eCommerce can be increased by increasing sales opportunities and sales opportunities can be increased by converting leads into qualified leads. A lead is a potential customer who has shown interest in a business by reaching out and interacting with it through inquiries through calls and emails and attending a seminar or exhibition by the business, etc. Leads are then turned into sales after the business takes care to qualify them within time. Conversely, an opportunity is a qualified lead. It means that the business has dealt with the lead and then converted it into a sale. A pipeline full of leads isn't always a positive thing as it might cause problems if the leads aren't thoroughly qualified. Concentrate your efforts on those who are a good fit for your solution. Focus on lead quality rather than quantity to improve the number of good chances in your pipeline. It's preferable to have a smaller number of high-quality leads than a large number of low-quality leads. Also, keep your expectations in check. Keep doing what's working for your company. If the solution is best suited for small firms, don't approach an eCommerce giant expecting to make a quick sale. There will always be opportunities to extend your consumer base but it is critical to keep your expectations realistic. Elevate the Average Deal Size A product is sold once its value matches or surpasses the price. Many times, a customer is willing to buy a product but they may not have enough money and sometimes the customer has money but they don't find that the value of the product matches the pricing so a seller needs to match that value and persuade the customer. Boosting average deal size can be explained as accurately as connecting value and pricing. When selling, one of your major concerns should be to focus on the customer's needs and pain points. Make each customer's presentation unique and deliver your solution in a way that demonstrates how it can satisfy their needs and alleviate their problems. Customers should regard you as a consultant who can assist them in finding a valued solution rather than a salesperson seeking to meet given targets. Also, make sure you're using your time wisely. Don't rush anyone through the process but give bigger opportunities with larger clients more time and consideration. You'll be able to devote more time to the deals that will have a bigger impact if you finish your smaller deals faster. Now it's time to start building and nurturing relationships. Building strong, mutually beneficial relationships with consumers will increase the average deal size significantly. CRM software makes this simple, allowing users to maintain customer connections and provide additional value to both buyers and sellers. Optimize Conversions Customers may leave your sales pipeline for a variety of reasons. Identifying why your consumers are or aren't buying is critical for optimizing your conversion rate, whether it's due to a rival or their lack of enthusiasm to address a problem. Ensure that you undertake a thorough sales discovery at the onset of your relationship with the consumer. Recognize why the customer is looking for a solution and position your company as the answer. Match each of their requirements to a feature of your solution. Remember to emphasize the risks of not jumping at the opportunity as well as the advantages of fixing the problem. Keep in mind that your sales process and the buyer’s journey are similar but not identical. Be patient with customers as they go through the process of making a purchase decision. Analyze your sales process to figure out where the customers are getting out of the deal. The problem might be that you need different lead qualification standards or that your representatives need more value demonstration practice. Find areas of struggle in your sales process, identify the problem and take action to resolve it. Reduce the Duration of the Sales Cycle Every transaction is unique and the amount of time you spend selling to each consumer will vary. Smaller and less established organizations can make faster judgments since they have fewer requirements and stakeholders to persuade. Understanding the size of a company and its desire to solve a problem will help you determine how soon you can sell to them. When a customer contacts you, don't be slow to answer. Reach out as soon as a lead has been qualified. If you're further along in the sales process and they're contacting you with concerns, make it a point to get them the information they need as soon as possible. Another strategy to shorten your sales cycle is to have ready-to-distribute material. Customers should have access to blogs, case studies, tutorials and product overviews. By avoiding any back-and-forth with queries and responses, you will save time. If you notice that your sales funnel is sluggish, it's usually because of this. Trust your instincts and respond as quickly as possible. Accelerate Growth with High Velocity Sales A full pipeline does not always imply a productive pipeline. Keep a close eye on sales velocity and the four major factors that influence it. Be careful to measure it on a regular basis and keep track of any changes. Conclusion: How Does Sales Velocity in eCommerce Help a Growing Business and How Can WareIQ Assist in 2025? Sales velocity in eCommerce is a helpful tool used by businesses to calculate their sales with respect to different timeframes and scrutinize the reoccurring problems faced by potential buyers. Creating a sale is not the most difficult part but mitigating customer difficulties through easy product delivery, branded packaging, calculating MOQ, etc. should be the real concern. In the process, most eCommerce companies get directly involved and waste their time and resources which reflects a failure in terms of sales velocity numbers (data). Comparatively, a lot of eCommerce companies are taking the help of 3PL fulfillment companies. WareIQ is one of the trustworthy fulfillment companies that promises to be a vital resource to their partners. In terms of the four factors that result in high velocity sales, here is how WareIQ can help with each one: Number of Opportunities(Qualified Leads) Our custom and highly advanced AI and ML-based WMS software have the following features: Deals immediately with your qualified leads Answers queries of confused buyers which persuades them to make a deal Reduces the frequency of RTOs Average Deal Value A company looks for lifelong loyal buyers to increase sales velocity in eCommerce. Companies can do this by convincing users that they are getting the best deal possible We make this possible by providing the following: Hassle-free fulfillment Personalized customer experiences Branded shipping Enabling high discounts Win/Conversion Rate Conversion rates are enhanced by increasing sales through different techniques, such as selling on multiple channels and running flash sales and campaigns. Here’s how WareIQ can help: Through our integrations with multiple platforms, sellers can keep track of all their data, across channels, in one place. We solve problems that buyers may face in real-time through our tracking pages, customer support etc. We entice customers by providing same-day and next-day delivery at lower shipping costs. Duration of Sales Cycle In the eCommerce market, delivery timing plays an important role in a sale. Customers are willing to pay more to get their delivery as soon as possible. WareIQ helps businesses by providing the following: Multiple warehouses in prime locations minimize the delivery time and ultimately, the sales cycle time. We give retailers access to more than 20 of the fastest courier services in the country and smartly allocate orders to the most relevant and cheapest option. We take care of order fulfillment, from the moment an order is confirmed till the time it is successfully delivered to the customer. We offer fulfillment 24/7 which reduces time for retailers as well as their customers. [signup] Sales Velocity in eCommerce - FAQs

June 06, 2022

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Why is eCommerce Order Tracking Important? Top 5 Tools for Tracking eCommerce Orders in 2025

Why is eCommerce Order Tracking Important? Top 5 Tools for Tracking eCommerce Orders in 2025

Since eCommerce businesses rely on logistics companies to get their products into customers' hands, the logistics industry as a whole has been directly impacted. The logistics industry has expanded enormously as a result of the rise of the eCommerce sector, providing new technologies to help improve online shopping experiences. eCommerce order tracking is one such service that stands out in the world of eCommerce logistics. Advanced eCommerce order tracking software allows companies to track and manage their orders while they are in transit. This allows businesses to fix any issues that may arise during transit, as well as provide customers with information about the eCommerce order status of their goods. Today we will learn about every aspect of eCommerce order tracking and how it is beneficial to the eCommerce industry in 2025 by ensuring customers can keep an eye on their orders as well as helping retailers understand if there are any errors or delays that have taken place. What is eCommerce Order Tracking? eCommerce order tracking is the process through which customers can track the eCommerce fulfillment status of their orders in real-time. It includes features like shipment tracking,  Estimated Time of Arrival(ETA), and frequent updates on the location of the order. It plays an important role in enhancing the customer experience while product fulfillment, ETA and being notified of any delays, help a retailer track the product if they have opted for dropshipping, retail fulfillment, choosing a third-party logistics service, or tracking reverse logistics during order fulfillment. [contactus_gynoveda] Top Factors that Affect eCommerce Tracking Order Lack of Technology eCommerce order tracking requires the use of advanced technology, mostly from the seller's end. A supply chain system must get updated at each stage and should reflect in the eCommerce order tracking page. Any failure of technology at any point will affect the entire process. A few points to note are: A buyer just needs to have a smartphone to access the eCommerce order status but a seller needs to have advanced software. A good website is required to check for Pincode availability. An automated mail sender for sending order placement confirmation messages and emails with the order tracking IDs is needed. An order tracking tool is required such as a webpage. Human resources are required to handle and update it in case of any errors or glitches. An advanced software system is required to automate the entire eCommerce order tracking process. A dedicated customer care official to handle any related queries and issues is needed. A chatbot is needed to answer minor tracking-related queries in real-time. Shortage of Capital Investment A small eCommerce business with limited capital can barely afford to place MOQs and EOQs so they may also struggle to afford a decent eCommerce order tracking software. Developing an eCommerce order status system and keeping it connected with real-time logistics processes is a money-consuming task. It not only requires a huge one-time investment but also a constant short-term investment.  Lack of Fulfillment Processes Fulfillment is a term that consists of various aspects that need to be taken into consideration and includes tasks such as transportation and logistics. Order fulfillment consists of eCommerce order status, proper inventory tracking, order information needed for picking the product from a particular warehouse, creating scan codes and tracking ID/number, ETA, etc.  Lack of Expertise A supply chain runs 24/7 on high-end technology. It demands 100% accuracy and the shortest delivery time possible. For such tasks, retailers or their partners are required to be well-versed in technology as well as fieldwork expertise. Any mistake can ultimately result in a loss for a seller in terms of product damage and can create a bad image which ultimately results in poor feedback and buyer relinquishment. 5 Benefits of eCommerce Order Tracking Increases Customer Satisfaction With the eCommerce industry being so competitive, online shopping practically requires providing a good customer experience. If you don't want to lose business and seek to provide similar facilities to Amazon or other eCommerce giants, you must have an eCommerce order tracking system in place. Customers will notice if you don't provide the anticipated quality of service, putting your client loyalty at risk. Customers are more likely to write a positive review and re-buy from you in the future if you provide eCommerce order tracking to them. It not only gives them the most up-to-date information but also a sense that you care about their overall experience. Before reaching the customer, an order may pass through a post office or sorting facility after leaving a warehouse, 3PL fulfillment center, or packing facility. Customers will be less confused if they are kept informed. Reduces Costs Engaging customers is a very tough task for a business. Many companies do numerous things to keep their customers engaged such as arranging quizzes, running campaigns, and promoting their brands on social media, which costs them a lot of money.  Customers want to be able to follow the progress of their orders. If you don't supply it, you'll almost certainly have to deal with hundreds of WISMO (where is my order) calls consumer complaints, and inquiries, which will be quite expensive in the long run. It's a vital scenario; if you don't act quickly, your customer reviews will suffer. It can devalue the brand's image. The number of inquiry calls/messages will drop considerably if you provide order tracking to customers where all tracking information would be generated automatically. You may save effort, reduce the stress on your customer service team and focus on quality assurance by automating order fulfillment with order tracking. This will save you time and money, allowing you to spend it in other ways to improve client experiences. Controls Order Fulfillment Quality It enables eCommerce companies to deal with problems in real time. The lifetime value of your consumers will rise when these basic solutions are provided. Also, many eCommerce sellers partner with third-party fulfillment providers for taking advantage of multiple warehouses at an optimum cost where they do not control logistics directly so with eCommerce order tracking, they can track their products when they are dispatched for fulfillment. Lowers Workload Expenses Whether you have a large customer service team or not, they will still benefit from automating eCommerce order tracking procedures. They might put this time saved to good use by providing personalised service to dissatisfied clients. Overall, your consumer experience becomes more smooth while maintaining a high level of quality. Helps in Tracking RTOs  Order tracking benefits both eCommerce firms and their customers from a 360-degree perspective. This can also come in handy when dealing with a large number of RTO requests. Sellers can get an idea about which products and orders are being returned and from which locations, which can assist in the mitigation of RTO-related losses. Top Strategies to Get the Most Out of Tracking eCommerce Orders Utilize eCommerce Order Status Pages as a Means of Marketing eCommerce order tracking pages can be customized to tell customers about upcoming or existing flash sales, the introduction of new products, positive customer testimonials, and ask them for valuable feedback. This increases the amount of time a customer spends on your page as opposed to your competitor's websites. Integrate Live Chatbots for Answering Tracking-Related Queries in Real-Time In today’s world, people are in the habit of two-way communication. They want to ask questions and get a reply to their queries immediately and most sellers do not have a customer support executive to handle these queries so Live Chat through bots comes to the rescue. If sellers facilitate a Live Chat customer support system, they will turn out to have a better customer experience with a more personalized touch. Show Buyers Your Appreciation During Every Purchase The tracking system will know when the product got delivered, so automate a thank you letter to show the buyer that you appreciate the purchase. Additionally, you can give extra discounts to the same customer for further purchases, based on terms and conditions. Collect as Much Data About the Order and the Customer as You Can  Customer data can be a potential MQL (marketing qualified lead) for any seller. They know that the buyer might buy similar products or products related to their last purchase, in the future. Most eCommerce giants are spending billions on acquiring customer data by not only collecting it but also buying it because they know that it will help them to figure out and forecast according to customers’ preferences. Mention the ETA and Adjust it According to Delivery Forecasts When a buyer arrives at your page and sees your products’ availability on multiple eCommerce selling channels, they check if the delivery is serviceable to their address and what the ETA is. Providing an accurate ETA is helpful for both parties because the customer gets an expectation of when it will arrive and the seller has a target of when they need to deliver the order. Use Personalized Data for Future Campaigns Post completion of the delivery, the eCommerce order tracking page provides a confirmation of the delivery and can include a field for customers to provide their feedback or give ratings for the various services they have encountered. Honest feedback helps provide valuable insight into a buyer’s tastes and behaviours which can be used in marketing and promotional campaigns in the future.  Top 5 Tools for eCommerce Order Tracking in 2025 WareIQ Source Among the order tracking tools that are available, WareIQ is one the best and most trustable tracking tools for eCommerce orders and enables real-time tracking across India. WareIQ is a full-stack eCommerce fulfillment platform that provides superior order management services too. It enables order management, inventory management, returns management and a whole lot more as well as order tracking for online sellers and their customers, across multiple channels. It also utilizes a pan-India network of warehouses to enable same-day or next-day shipping to buyers. A few features of the fulfillment company are listed below: Manages order data, inventory levels, and billing from the same system Fulfillment of orders, as well as providing branded shipping Reduces RTO rates through an RTO Shield Stores inventory in multiple- fulfillment centers across the country Helps in ordering inventory according to EOQ and MOQ Quick setup, scale-up, and scale-down according to seasonality, sales order velocity, and other factors It helps sellers to enable and utilize the facilities in three simple steps: Step 1 Suggests intelligent inventory placements. To recommend optimal inventory placement, it uses technology to analyze the order density, SKU velocity, seasonality, and market trend by location. Step 2 Picks up your products and distribute them to their hubs from your central warehouse. They combine their platform with sellers' online storefronts and marketplaces. Step 3 Pick, Pack, and Ship; uses the same inventory to fulfill orders from the seller’s online marketplaces, and offers smart shipping where the fastest and cheapest courier service is always chosen to enable the fastest possible delivery at all times. WareIQ provides a full shipping journey and real-time order updates on the tracking page. It offers branded tracking page exclusively to its e-commerce clients to boost brand awareness, repeat customers & improve post-purchase engagement. Shippo Source Shippo is an integrated shipping partner for Gator Website Builder's eCommerce websites. It also works with Magento and WooCommerce, as well as Mercari, Etsy, eBay, and Amazon marketplace systems, as well as national postal services in some non-US nations. It offers drastically discounted fares on major domestic and international carriers. A few features are listed below: Order fulfillment and branded tracking updates Quick returns and finding the best shipping rates Vendors can provide delivery updates to consumers via email and text Creation of branded tracking pages on the website ShipStation Source ShipStation is a comprehensive shipping tool that manages orders from major eCommerce channels, gets the cheapest prices from different carriers, keeps customers up to speed on order status, streamlines customer returns, records inventory and provides statistics. Marketplaces like Amazon, Walmart, Alibaba, Etsy, eBay, and Jet use Shipstation. Some of their features are: Is compatible with both WooCommerce and Magento Works with major shipping companies and provides low rates Allows you to create a bespoke tracking system for mobile and desktop that displays to your consumers, where their order is and the ETA Shipway Source Shipway is an eCommerce automation tool that helps companies automate their order management and shipping processes. It employs artificial intelligence to automate and avoid fraud, as well as to assist businesses in executing deliveries smoothly. To maximize the chances of connecting with customers, the platform uses different methods to reach out to them.  It works with over 12,000 brands and is integrated with over 600 carriers in local and international markets Monitors about 200,000 orders per day and has sent out more than 500 million notices to date Assists businesses in creating branded tracking pages for a better user experience Sends out real-time and periodic updates on the status of orders which results in reduced inquiry calls Generates detailed reports on carrier performance and aids in the reduction of RTO rates ShipWell Source ShipWell is a transportation management solution that helps companies to keep track of their orders while they travel. ShipWell uses data from ELDs and mobile devices to provide real-time product tracking. The platform employs notifications to keep you updated on the status of your order while it's in transit. A managed service team is also available for high-quality client assistance on the platform. Ensures end-to-end visibility with native ELD connectors and the Shipwell Mobile app Tracks and traces shipments on the platform, which has access to over 2 million ELD-connected units and 850,000 drivers Eliminates blind spots throughout the shipment lifecycle Identifies potential risks so that they are taken care of Improves customer service by streamlining carrier touchpoints Conclusion: What eCommerce Order Tracking Facilities Does WareIQ Provide? WareIQ helps you to enhance customer experience by allowing them to track their orders at every stage of fulfillment, including when they are received, packed, shipped, in transit, out for delivery, and delivered. Even if an item is being returned, refunded, or exchanged, there will be reverse order tracking provided to both parties to mitigate any confusion. Online customers are notified in real-time through all channels - email, WhatsApp, text messages, etc. In addition, we offer the ability to customize your eCommerce order tracking page with product snippets, brand details and customer care information, so that users will stay engaged with your brand even after purchase. WareIQ's branded tracking page is an opportunity to turn your order tracking page into a profitable marketing channel, where you cross-sell & up-sell using marketing banners, logos, store links etc. [signup] eCommerce Order Tracking FAQs

June 06, 2022
Branded Tracking Page: How to Re-Engage Online Customers Through a Branded Tracking Page in 10 Ways in 2025?

Branded Tracking Page: How to Re-Engage Online Customers Through a Branded Tracking Page in 10 Ways in 2025?

eCommerce as an industry relies heavily on customers and their feedback on your business. Focusing on producing a unique product and selling it at an appropriate price is hard enough for a retailer before needing to factor in how to target customers that would show the most interest in their products and would have the highest chances of converting potential interest into a confirmed sale and how to provide seamless order fulfillment and post-sales experience to them so that they’d be obligated to not only purchase from the same brand again but also give positive feedback and recommend it highly to others. Once retailers have figured out a strategic method to implement all these procedures, time needs to be dedicated to understanding how they can convert one-time purchase customers into repeat ones. One of the best ways to re-engage prior customers and entice current customers to keep purchasing from your business is to have an attractive branded tracking page for branded order tracking. Read along to learn about the benefits and best practices of using a branded tracking page and how WareIQ can be of assistance. What is a Branded Tracking Page? A branded tracking page is a page where retailers and customers alike, can track the order status amongst all the order fulfillment processes that it needs to accomplish to ultimately be delivered successfully to the customer. The “branded” aspect of the tracking page refers to various customization options that can be implemented to make the page reflect a particular message or design language that a brand is trying to convey to its customers. Examples can be product suggestions, offer summaries, and unique themes. The purpose of adding these elements, as opposed to just a static page with just the tracking details, is to try and entice the customer into purchasing another product or service and convey that the brand cares about presentation and customer experience, across the entire order fulfillment process, which will help them get a positive impression of the brand and could increase the chance of them becoming repeat customers. Generic Sample Branded Tracking Page [contactus_uth] Why is it Important to Engage Online Customers through Branded Tracking Page? It Helps to Enhance Customer Satisfaction Customers will appreciate engagement through factors like being redirected to a well-designed, easy-to-use branded tracking page, being asked for their feedback, and if they were satisfied with the entire experience and will show their appreciation either with their wallets or through positive feedback. They will know that the brand actually cares about its image and it can be a big factor in how they perceive the overall purchase experience and whether they would choose to buy from you again or not. It Entices Customers to be Loyal to Your Brand Even though the eCommerce space is rife with competition selling similar products at similar prices, an easy way to differentiate yourself from the crowd is to have increased customer engagement. This will set apart your brand in their eyes and if they are satisfied enough, you may have a customer for life. A 10% increase in customer retention can increase revenue by 70% so it definitely pays in the long run. Suggested Read: Online Consumer Behaviour in 2025. It Helps You Track Their Preferences Through Their Responses By engaging with customers, you can receive honest feedback, which may consist of bucketloads of praise but could also contain blunt criticisms. This will help you ascertain what processes work and what don’t and you can streamline the necessary procedures to mitigate those complaints. Similarly, you can double down on what customers like and appreciate so that you will continue to receive positive feedback. It Gives Your Brand a Positive Image Customers are sure to think highly of a brand if they make an honest effort to engage with them. It makes them feel like their experience really matters and so it should. They are the ones who vote with their money so it helps to keep all your customers happy and satisfied. Even if a customer has an issue, immediate engagement and steps to fix it instantly will help your brand’s image skyrocket. It Could Lead to Increased Sales Because of positive feedback and reviews from other customers or prior customers who have experienced your engagement first-hand, your brand will be able to generate more sales from people who appreciate efficient customer service. Few things are more annoying to a consumer who cannot find a solution to order-related problems or queries from the company that has sold it to them in the first place. This can be avoided by engaging online customers. It Helps to Maintain Interest in Your Brand If you consistently try engaging with online customers, whether they are prior or current ones, you will keep them reminded about your brand and all its positive aspects. It can be useful if you are trying to promote a product or an event, trying to generate buzz due to demand stagnation, or even simply trying to get feedback from them to optimize business processes. 5 Must-Have Elements in Branded Tracking Page in 2025 Customer Support Contact Details While a branded order tracking page may satisfy some customers about the status of their order, others may have other queries that they would like to contact you about. Make sure that you add details such as a phone number, email address, and social media handles so that they can contact you and check out your feeds for exciting content at the same time. Banners of Complimentary Products With an appropriate 3PL company, you will be able to customize your branded order tracking page to your liking. This means that you can add banners of any product that you think is relevant, either based on customer preferences or what would be complementary to the ordered product, or products you would like to promote. This will increase the visibility of those products and could result in more sales. Status of the Order This is the primary piece of information that should be on your branded tracking page. You can make it look as fancy and promote as many products as you want but if the order cannot be tracked intuitively and clearly, customers will speak up. You should be sure to provide all the details of the order such as the placement date, dispatch date, ETA, and other items. You can read about order fulfillment status in detail here. Logo of Your Company Presenting your logo front and center on your branded order tracking page reiterates to the customer which brand they are buying from. They don’t need to be bothered about the courier service or manufacturing company. This will ultimately prove to boost your brand image and stamp your logo in the minds of customers. Top 10 Benefits of Using Branded Tracking Page in 2025 Appreciation by Customers Customers pay attention to the finer details, especially in the eCommerce industry with a large number of firms offering similar products and overall experiences. Something as simple as an intuitive and well-designed branded order tracking page with concisely laid out information and representing the ethos of the brand can make the whole experience feel special and can result in occupying real estate in the minds of customers.  Access to Free Advertising You can design your branded tracking page any way you want, including adding popups and links to your other products and services. In addition, you can add snippets for offers you are running, new products you may be launching in the future, and promotion of your brand in general, all without spending an extra dime on advertising.  Leads to Tertiary Purchases As a result of the point above, you may receive tertiary purchases from customers who browsed your branded order tracking page, found something they liked, and placed an additional order. The same process can be repeated on the branded tracking page of that order and can keep on going until they figure that they’ve had enough online shopping for one season. Assists in Post-Purchase Engagement Oftentimes, customers are left neglected between the time they purchase their order and the time they receive it. Branded order tracking pages can be a way of engaging with them after they have spent their money, which makes them feel special and that they're getting a comprehensive customer service experience, which will add brownie points to their feedback and reviews, if and when they decide to give it. Conveys Your Brand Message Your branded tracking page has the potential to be a window for customers to instantly learn more about your brand if they weren't aware of it already. You can choose to present your brand on your terms and convey any message that you desire, knowing that they will constantly be checking the page until their order arrives. This will give your brand a good amount of recognition on a personal level. Mitigates Confusion About the Order Status Customers often get anxious after placing an online order if they don’t know where it is or how long it’s going to take. A branded tracking page will mitigate that confusion and will give them easy access to check where it is on the go and clear any query directly from the page itself which will give them peace of mind and reduce the number of calls that your businesses receive from agitated customers who don’t know where their order is. Reduces Buyers Remorse On many occasions, especially after placing an order from a small or mid-sized company with not much brand recognition, customers feel a sense of buyer’s remorse because they don’t feel assured about the quality of the product or the brand. One way to provide this assurance before they receive their product is to give them access to an efficient and well-designed branded tracking page. They will instantly feel gratified knowing that your company means business and that their money is in the right hands. Reduces Time Spent on Dealing with Agitated Customers Since customers will always be aware of the status of their order and which fulfillment process it is currently in, in real-time, they would not feel the need to frantically try and get in touch with you to get this information. In turn, this puts less stress on your customer care team who can spend time personally handling cases where errors or mishaps have actually occurred and can focus on coming up with a solution as soon as possible. Enhances the Overall Purchase Experience If a retailer can provide a stellar customer experience post-sale, in addition to providing a product that the customer needs, it is definitely a recipe for success and repeat customers. Taking care of every aspect of a customer’s experience with your company and making sure that they are never left wanting, is a sure-fire way of skyrocketing your brand image in the eyes of that customer and other customers who read their glowing reviews about their brilliant experience. Conclusion: How WareIQ Help eCommerce Businesses Engage Their Customers Through a Branded Tracking Page? Now that we have learned the many benefits and touchpoints of utilising branded tracking pages, you need to assess if your business requires them or not. Generally, businesses that are expanding rapidly or who are just trying to provide a professional experience to customers, in addition to standard order fulfillment processes, would be best suited to making use of branded tracking pages. Luckily, if you fall into the above categories, you don’t need to look any further. WareIQ has got you covered. In addition to providing all the above features and more, WareIQ provides a whole range of order fulfillment and eCommerce warehousing-related services to assist any requirement that your company may have in terms of inbound and outbound logistics operations. With respect to branded tracking pages, we offer the following services: Customizable Tracking URL You can insert a customizable tracking link that redirects customers to your website or any page that you desire so that no click or tap goes to waste. Marketable Product Placements With our customization options, you can turn your branded tracking page into a mini eCommerce store, complete with product descriptions, images, and options to buy them. This will help customers spend more time browsing through your products, as opposed to a competitor’s.  Insert Links to Your Store You can add multiple links to take customers wherever you think would make a difference. Whether it is to your website homepage, your social media handles, or your eCommerce selling profiles, you can be assured that customers will only be directed to where you want them to go. Updates in Real-Time Our branded tracking page provides customers and retailers updates to each and every metric of the order fulfillment process, such as location, ETA, and stage in the delivery process in real-time so neither you nor they will ever be left wondering about where the order is. Suggested Read: Why is branded shipping useful? Receive Customer Feedback For receiving customer feedback, you can add fields for customers to leave valuable feedback so that you can better gauge their tastes and preferences and how to improve and refine your products and services. This will not only help you to retain customers but will assist you in streamlining the process to find new ones. [signup] Branded Tracking Page: FAQs

June 06, 2022
How WareIQ Helped Kama Ayurveda Scale-up its Online Business through Same/Next Day Delivery

How WareIQ Helped Kama Ayurveda Scale-up its Online Business through Same/Next Day Delivery

WareIQ connects Kama Ayurveda’s existing supply chain infra & WareIQ fulfillment hubs to its central platform allowing them to offer a premium shipping experience in sync with their brand positioning.

June 06, 2022
What is a Retail Warehouse? Definition, Importance, Advantages & Challenges of Retail Warehouse in 2025

What is a Retail Warehouse? Definition, Importance, Advantages & Challenges of Retail Warehouse in 2025

The world of retail warehousing is changing, constantly morphing to keep up with structural changes in the global eco-social system. Supply chain management is in flux. The constant changes here have amplified the crisis in supply chains. Demand is fluctuating YOY, and labour shortages have added to the turmoil. With all these in the larger economic equation, firms struggle to meet even basic demand-supply. When you factor in the eCommerce boom with the above, you realise that retail logistics are at a defining moment in their history. The Guardian reports that in the first half of 2021, a record six billion pounds were invested in U.K. warehouses. What’s more, the global warehouse automation market is expected to be just under 31 billion USD by 2025. There comes the need for retail warehouse putaway. As eCommerce warehouses, the retail backbone, change, only one option seems feasible. We need to respect the change, welcome it, and adapt to it. We need to see the challenge as an opportunity. What is a Retail Warehouse? The retail warehouse definition includes the following elements:  It involves storing a retailer's goods Retail warehousing involves online order fulfillment For the above two points, warehouse space is used Retail warehousing for eCommerce is a part of the retail supply chain. It is an essential part of it, directly affecting the efficiency and quality of every part of the supply chain activity that occurs after it. To illustrate the above, imagine a disorganised storage process within the warehouse. Here, fulfillment will naturally slow down at the very first step due to the difficulty of product picking. On the other hand, imagine an optimised, tidy warehouse. Pickers can now quickly pick and pack without botheration. Warehousing can be done in one of the following ways, depending on the size of the business: Done from home Done from the store Rented warehousing 3PL warehousing Currently, warehouse renting or 3PL partnering are considered cost-effective and plausible based on average retailer size. [contactus_gynoveda] Why is a Retail Warehouse Required? Retail warehousing is required because it performs an essential function within the supply chain. It is responsible for crucial supply chain functions, including the following: Inventory Storage Customer Order Fulfillment Retail Store Order Fulfillment Inventory Storage This is a mission-critical process within the supply chain. It begins with procurement, wherein goods are ordered from the producer. After receiving the inventory, the warehouse organises and stores it. The process involves unloading every item of inventory. This is then sorted by SKU and type. Inventory counts are done to determine a match between orders and delivery. Inventory levels are reestablished. Once this is done, the inventory is stored methodically within the types of warehouse. Inventory organisation is essential. Popular SKUs are kept within easy reach. All SKUs have their location, and different SKUs are stored separately. For example, finished goods inventory is stored separately from production inventory. Customer Order Fulfillment A retail warehouse also functions as a fulfillment center, in which capacity they are also engaged in storage, picking, packing, and shipping preparation. Maintaining order accuracy while keeping the operations swift is the challenge. The warehouse management system, eCommerce platform, and inventory management systems need to work in sync to achieve this.  Retail Warehouse Order Fulfillment Order fulfillment is done in various ways by the warehouse: Retail warehouses often ship to retail stores rather than to the customer. DTC brands ship directly to the customer. Retailers can ship to both customers and stores. The Evolution Of The Retail Warehouse There have been four generations of retail warehouses so far. Generation 1: Conversion of industrial units for retail use Generation 2: Freestanding units built for a purpose Generation 3: Retail parks consisting of many units in one Generation 4: Fashion parks that were more complicated than standard retail parks.  As retail warehouses have evolved, the following changes have occurred within their setup: Well-trained employees: Due to the growing sophistication of the warehousing system, it is essential to keep employees well-trained. They need to know how to handle complicated software, like inventory management. They need to know when inventory needs to be restocked so as to always be ready for customer orders. Improved tracking systems: In the present generation of the retail warehouse, product scanning enables instant access to product information. Suppliers and customers can know important product information within seconds. Great storage systems: Modern tracking systems have made storage more efficient by optimizing available inventory spaces. This way, all the inventory space is utilized in the best possible way. The Developing Models Of Warehouses And Fulfillment Centers Warehouse management models are changing, and new bleeding-edge models are being born faster than ever before. Legacy systems are shifting. Let's talk about the strategies of warehouse and fulfillment centers in pointers here. These strategies have completely changed how warehouses function. Some of them are: Digital Warehouse Twinning Post-pandemic, the world now realises the importance of preparing for an emergency. Using technology, you can create a “twin” digital warehouse to simulate your physical warehouse performance. Twinning your warehouse (digitally) can provide a 20%-25% boost in your efficiency. New strategies for your warehouse can be tested on its digital twin. This can help make efficient business decisions regarding workflow and floor plan redesigns via simulation.  Suggested Read: Factors affecting Warehouse KPIs On-Demand Warehousing Businesses face sudden spikes and declines in demand. This is why on-demand warehousing is gaining popularity. This model helps businesses meet short-term and immediate needs. Companies can now meet rapid fluctuations in demand without rigid and long-term contracts. The Service Angle Of Warehousing And Distribution (WaaS, DaaS) WaaS and DaaS are the new stars of the retail sector. Labour shortages and supply chain disruptions are tackled by shifting their management to competent partners. SMEs can now grow quickly with minimum risk. Firms can now focus on their competencies, free from logistical nightmares. The Magic Of Micro-warehousing As eCommerce has risen, so have consumer expectations. The need for quick home delivery has led businesses to decentralise into physically separate, digitally connected units. This has allowed for same-day delivery. Underutilised physical stores are now used as “dark stores” that exclusively service online buys. Advantages of a Retail Warehouse For eCommerce Fulfillment Retail distribution warehouses are great for eCommerce fulfillment. The reasons are many: They use existing facilities optimally. Urban areas that are struggling (like the loss of a mall) can be helped out. They can serve niche markets competitively. They offer high standards complying with industrial use as well as ample parking. Furthermore, they add to regional and local floor fulfillment centers. 4 Main Challenges of Retail Warehousing Faced by Online Brands in 2025 If you want to scale your business online, retail warehouses are essential. As your business grows, warehouse management gets more complicated. As you scale, here are a few challenges you may face for the year 2025: Lack of Expertise Normal demand periods come with challenges of their own. When you are trying to scale, however, warehousing can overwhelm you. Small retailers often don’t know the nuances of warehousing as experts do.  The lack of experience may mean retailers overpay for low-quality solutions. Easily preventable errors may cost you money, time, and resources. Similarly, badly-planned logistics can jeopardise company operations. 3PL experience and knowledge can be a lifesaver in these circumstances. 3PLs can streamline warehouse processes and increase efficiency. Shipping protocols, last-mile logistics, and seasonal blockages can easily be countered by partnering with a great 3PL fulfillment provider. Inefficient/Outdated Technology One of the challenges of retail warehousing that can be nipped at the outset is poor technology. Outdated technology can lower warehouse efficiency instead of increasing it. Poor technology may be better than manual operations, but it can’t scale to a high order quantity.  To optimise warehouse operations, you need modern, relevant, and easy-to-learn Warehouse Management System Software. Invest in the best hardware (warehouse automation, robotics, labels, and barcode scanners). Also, invest in a modern IMS and WMS. Long-term, these will surely give you a high ROI. Inventory Management Inventory needs to be managed religiously for one reason - so that businesses can always cater to demand. When order volumes are high, inventory is replaced at a rapid pace. This means inventory needs to be replenished and scaled to ensure there is no shortage.  These are the steps involved in successful inventory management: Regular inventory audits to keep accounting practices and inventory levels at pace. Regular inventory replenishments to avoid stockouts and backorders. Demand forecasting, using trends and seasonality to hold enough ready stock and avoid deadstock. Keeping safety stock ready for emergencies. Keeping inventory counts current for all SKUs. Increased Order Volume Sometimes order volumes spike. To keep in tandem with high demand, an order fulfillment strategy that can manage higher than expected order volume is needed.  To meet customer needs, you need proper warehouse workflow systems, staff, and storage space. If you don’t have these optimised, it may result in low order volume, low returns or worse. Study your supply chain before major growth periods. Ensure your processes, floor space, and storage space are adequate to meet all needs. Sometimes sudden, rapid growth calls for partnering with a 3PL. WareIQ Warehousing Solutions for Growing Brands Growing brands would do well to partner with WareIQ warehousing solutions. This full-stack e-com fulfillment platform helps brands increase sales. The cross-national network of last-mile couriers and fulfillment centers helps your business store goods closer to your customers. You are billed based on usage. The prediction engine based on machine learning optimises inventory placement and the design of the warehouse network. We offer the following services for growing brands: Logistics Consulting Logistics consulting will help you optimise both efficiency and cost of your operations. This service works for larger and well-established businesses by delivering a high ROI. Keep everything in-house with our logistics consulting services. Warehouse Management Software If you want to save time and money via automation, use warehouse management software. WMS gives you a high return on the effort by automating different warehouse processes. You can analyse the productivity of your warehouse by tracking data. Order fulfillment mistakes can be minimised using WMS. This software helps retailers manage day-to-day operations and run their retail warehouses efficiently. Third-Party Logistics Partnering with a 3PL is great, not just for DTC brands. It works well even for small businesses and large retailers, who can gain from the advanced technology and experience of 3PLs. 3PL outsourcing allows retailers to scale efficiently. They gain resources to grow their business with direct capital and real estate investments.  Some retailers find it beneficial to store inventory in a centralised location. Others may find it better to distribute their goods across multiple warehouses throughout one nation. This lets retailers reach customers across pan-country locations efficiently.  One route to do this is to buy or rent warehouses that require large investments. But the more efficient and cost-effective solution is to partner with a 3PL. 3PLs can minimise retailer costs by analysis, optimisation, and improvements in operations. 3PL also optimises time. For retailers who want to cut out planning, coordination, and execution of operations, partnering with a 3PL is a great way to go. Fulfillment Solutions WareIQ enables businesses to use cutting-edge technology to optimise their logistics. These include services from warehousing to eCommerce shipping, including storage and fulfillment.  Prominent growing businesses, as well as smaller retailers, can benefit from partnering with WareIQ. You can reach more customers with WareIQ using multichannel retailing, B2B, and retail drop-shipping. A network of fulfillment centers and warehouses help you achieve fast shipping affordably.  Expect uniform operations and order fulfillment regardless of where you store your products. Best eCommerce warehousing practices are observed in every warehouse. Use automation to the fullest to optimise, analyse, and make sense of your business. WareIQ’s top-class fulfillment solutions ensure that you are at the top of your game. [signup] Retail Warehouse FAQs

June 02, 2022
Magento 2 Order Fulfillment & Shipping: 8 Easy Step Integration of Magento 2 Marketplace with WareIQ [2025]

Magento 2 Order Fulfillment & Shipping: 8 Easy Step Integration of Magento 2 Marketplace with WareIQ [2025]

Magento is an eCommerce platform that is open source and is coded using PHP, which aids in it being highly customisable by programmers who want to create their own eCommerce marketplaces and fulfill Magento orders. It was released in 2008 and has since been utilised by multiple household names around the world such as Samsung and Nike.  Magento was acquired by Adobe in 2018 for $1.68 billion, which helped the platform grow at an even faster pace. The site has garnered popularity due to its easy-to-use, open-source nature and currently has over 100,000 active users and over 2.5 million downloads of the performance code. Magento roughly has a 2.32% share of the eCommerce market. In 2015, Magento released version 2.0 of its platform which consisted of multiple changes and improvements such as security and performance gains using PHP version 7+, minimised data table locking errors, company-grade database scalability, and much more. Read further to get a better understanding of Magento 2 order fulfillment, integrating WareIQ with the Magento 2 marketplace, and how WareIQ can benefit your business. How Can eCommerce Sellers Enable Magneto 2 Order Fulfillment & Magento Shipping? While Magento 2 doesn’t offer solutions for all the processes that order fulfillment encompasses since it is essentially a software platform that enables customers to build websites, users can fulfill Magento 2 marketplace orders by performing tasks such as order processing and automating processes through API integrations. To have a more cohesive experience, we recommend partnering with a 3PL fulfillment company like WareIQ, which offers the entire suite of fulfillment services such as inventory management, picking, and packing, delivery to the customer, and reverse logistics, in one centralised platform. In addition, users can also integrate WareIQ with the Magento 2 marketplace for a seamless experience. Users need to identify their requirements and financial abilities to partner with a fulfillment company that is best suited to them. [contactus_lilgoodness] Benefits for Retailers who Use 3PL Fulfillment Companies for Magento 2 Order Fulfillment Ultra-Fast Delivery In the current eCommerce landscape, ultra-fast delivery such as same-day and next-day services has become a right rather than a privilege. To stay on top of their competitors, most 3PL companies constantly try to identify ways to provide the fastest delivery at the most competitive rates and the party that can take the most advantage of this are retailers and their customers. Brand-Specific Packaging If you utilise the fulfillment services provided directly by an eCommerce selling platform such as Amazon, chances are that they would want to abide by certain standardised packaging processes that highlight their brand, as opposed to the retailer. However, with 3PL fulfillment companies, users can choose from a vast array of materials, themes, logos, and other customization options that will make their brand stand out from the crowd. You can view other channels such as Direct Fulfillment. Order Management Order management is the bread and butter of 3PL fulfillment companies. Facilities ranging from high-tech order management systems where past, present, and future orders from various eCommerce marketplaces can be tracked and updated to smartly pairing orders with the closest and fastest shipping aggregator to enable the most rapid delivery to the customer are offered by most 3PL companies. All these services make order management more seamless and efficient. Transparent Payment Plans Due to the monopolised nature of most 1st-party fulfillment services, retailers are often surprised by new costs and more expensive services that they have to incur. However, since there are a vast number of 3PL fulfillment providers, all pining for your rupee, they are forced to offer the best services at the cheapest possible rates and also expose the fine print of every expense, upfront. They understand that if a customer has a bad experience, it’ll reflect poorly on them. Involvement in Decision Making 1st-party fulfillment services offered directly by eCommerce marketplaces often lack flexibility and do not include retailers in important decision-making tasks. Conversely, 3PLs treat retailers like exactly what they are - paying customers. This helps sellers become more involved and can tailor every aspect of every service according to their liking. Multi-Channel Selling Retailers need to make their products and services visible to the most amount of potential customers as possible, in order to get conversions. They cannot do this by just selling on one platform and it becomes a lot harder to manage different accounts and update inventory and track orders, individually. However, retailers need not fret because most 3PL companies offer integrations with most large eCommerce marketplaces and offer software solutions to be able to track and manage orders and inventory in one master dashboard. Inventory Management 3PL companies are usually equipped with state-of-the-art Warehouse Management Software (WMS) to be able to organise and manage the inventory of their users. These highly advanced systems are able to perform tasks such as forecasting demand and supply levels for future dates and recommending the smartest placement of inventory to reduce delays and damage to the products. Smartly Located Fulfillment Centers Most 3PL companies have fulfillment centers and warehouses scattered in different locations of the country, specifically near areas of high demand or in close proximity to transportation facilities. Retailers who partner with them can choose strategic locations to store their inventory to enable themselves to offer the fastest possible delivery to their customers and mitigate any delays or errors. Enable Magento 2 Order Fulfillment & Shipping: 8 Easy Steps to Integrate WareIQ with Magento 2 Marketplace in 2025 eCommerce sellers who seek to provide Magento 2 order fulfillment with WareIQ can immediately utilise our advanced portfolio of facilities such as a pan-India network of fulfillment centers, country-wide courier service partners, and the ability to integrate WareIQ with the Magento 2 marketplace fulfillment so that you can have access to our WMS from where you can manage inventory and track orders across multiple other marketplaces. Sellers can integrate WareIQ with Magento 2 Marketplace in 10 simple steps: Step 1: Logging In Once you get onboarded as WareIQ’s customer, you can log in to WareIQ’s OMS (Order Management System) “https://wareiq.com/login/” using the login credentials shared with you by WareIQ’s customer success team. Step 2: Access to OMS Portal Once you log in to WareIQ’s OMS portal, you can see the dashboard that reflects important business metrics of your small business fulfillment like orders, revenue, shipments delivered, returns, etc. The time period can be chosen as per your choice. Step 3: Adding Channels Click on the “Settings” button in the left navigation bar. Click on “Channels” to add or edit channels. The channels already added to OMS will show in the list. Click on “Add Channels” to add Magento 2 from the list of channels available for integration to WareIQ’s OMS. Step 4: Integrating with Magento 2 Go to Magento 2 & click on the “Integrate” button to proceed to the next step of Magento 2 marketplace integration with WareIQ’s fulfillment platform. Step 5: Getting Details from Magento 2 Follow the step-by-step instructions given on the page to get the “Store Name”, “Store URL” & “Access Token” from Magento 2’s account. Step 6: Going to Magento 2 Admin Login Page Enter the store URL in the browser. The Store URL is the URL that would have been specified during the installation. The default Admin URLs resemble this -  “https://www.yourdomain.com/admin” Enter Store Name & password. Step 7: Generating the Access Token from Magento 2 Steps to be followed to generate the access token from Magento 2’s account: Log in to Admin and click System > Extensions > Integrations to display the Integrations page. Click Add New Integration to display the New Integration page. Source Enter a unique name (WareIQ) for the integration in the Name field. Then enter your admin password in the Your Password field. Leave all other fields blank. Click the API tab. Select the Magento resources the integration can access. You can select all resources (recommended), or select a custom list. Source Click Save to save your changes and return to the Integrations page. Click the Activate link in the grid that corresponds to the newly-created integration. Click Allow. The access token needs to be filled in the Access token field on WareIQ. Source Step 8: Enabling Fulfillment with WareIQ Copy & paste the access token, enter the store name & store URL and click on the “Submit” button to enable Magento 2 shipping & order fulfillment with WareIQ. Why should Merchants Choose WareIQ as a Fulfillment Partner to Fulfill Magento 2 Marketplace Orders in 2025? WareIQ has a large amount of experience in the fulfillment and eCommerce space and also offers the services and technology to back it up. Equipped with a custom WMS, fulfillment centers across the country, partnerships with the biggest eCommerce shipping and courier services, and integrations with multiple online platforms, we can make your job of outsourcing fulfillment and order management a whole lot easier and cheaper. Some services that we offer are listed below:  Vertically Integrated Full Stack Fulfillment Platform Other fulfillment and 3PL logistics players in the market have separate OMS & WMS. This is an issue for eCommerce businesses because there is a delay in syncing of orders in both platforms that creates a lag of 12-14 hours on order/inventory status in the 2 separate platforms. WareIQ is one of those fulfillment companies that provide an integrated OMS (Order Management System) +WMS (Warehouse Management System). This removes the 12-14 hours lag in inventory/order status to sync & hence removes the ambiguity in order status that ultimately leads to faster shipping as soon as the order is placed. Forward Supply Chain Assurance of Quality Facilities such as inbound management, coupled with rigorous product checks while complying with Legalities and Metrology ensure that quality levels are maintained. Intelligent Placement of Inventory We analyze factors such as the velocity of SKUs, the density of orders, seasonal demand & trends in different regions for intelligent inventory placement to reduce any errors or delays. RTO Shield Our custom RTO Shield limits the damage caused by return order requests by identifying orders of high risk and insuring them against losses to sustain the profit levels of customers. Personalization of Services We offer special branding kits and unique packaging, specifically tailored to follow the requirements and brand image of each retailer’s company. Reverse Supply Chain Re-Stocking of Inventory We protect retailers by protecting them from liabilities through Seller Protection Fund claims and simple settlement procedures. Intelligent RVP We help last-mile delivery services to check product quality by leveraging reference to-do’s and images, removing misplaced or damaged products, and thus, reducing reverse logistics expenditures. Smart Disposal We assist in sustainably disposing of items in various segments such as electronics, apparel, food, etc. Recovery of Value We help in recovering the value of goods that are returned through upcycling and recycling, liquidation to the secondary market, donations, and converting waste to usable energy which helps customers save money, time, and resources. [signup] Magento 2 Order Fulfillment FAQs

June 02, 2022
What is a Flash Sale in eCommerce? 10 Short and Simple Tricks to Run a Successful Flash Sale in 2025

What is a Flash Sale in eCommerce? 10 Short and Simple Tricks to Run a Successful Flash Sale in 2025

These days, with everyone having a mobile phone and access to cheap, unlimited data, customers constantly browse various eCommerce marketplaces and try to keep their eyes peeled for the best possible deals and discounts. If they find something that catches their fancy at a reasonable rate, then they either buy it on the spot or keep it in their cart/wishlist to buy it later. There are also people who wait for festive season offers and flash sales in eCommerce to purchase items when the time is right. It will enable your store to get positive feedback from customers who leave reviews talking about how they purchased items for a highly discounted price. Such short-period discounts are also called flash sales in eCommerce, where a seller offers large discounts to either promote a product or get rid of inventory. Customers constantly scout for beneficial flash sales in eCommerce. It motivates people to buy products in bulk because they know they are getting a good deal. It is a win-win situation for both buyers and sellers. As a seller, you need to capitalize on these sales in order to generate buzz around your product.  What is a Flash Sale in eCommerce? A flash sale in eCommerce is a promotional short-term sale on various products offered by eCommerce stores. Mostly, it lasts for less than a day up to a maximum period of three days. The goal is to tempt online buyers to buy on impulse, increase brand presence, occupy space in the mind of buyers, and increase customer loyalty. Also, it indirectly prompts buyers to check out other non-sale products listed on the same site by the same buyer. It is a new era of sales and marketing strategy that has become quite popular as it ignites interest among online buyers, has a greater impact on social networks to increase recall value, and generates more CTR in mailing and ad campaigns. It has resulted in great opportunities for selling a large number of products in a few hours and clearing up an inventory but a flash sale in eCommerce also requires preparation if you are expecting it to be a long-term profitable move. This psychology hits buyers and sparks excitement in their FOMO which encourages impulse buying. [contactus_lilgoodness] What are the Benefits of Running a Flash Sale in eCommerce? When you run a flash sale, you not only get a higher volume of orders and more revenue but you also get a lot more benefits than you generally would on a normal day. These benefits are: Advertisement Opportunity When a seller provides a huge discount, they keep promoting it so it helps you to advertise your brand and brings more engagement to your products. Gets Rid of Old and Unpopular Stock It is an opportunity for a seller to get rid of the old stock by offering discounts. They can promote an unpopular product and also get rid of products that may not have selling potential and occupy the inventory space for long periods of time. Increases Cash Flow Cash flow in a business is a very essential thing. All start-ups, in spite of making millions and billions in profits, care about cash flow so that they can increase their profit margins and make their shareholders happy. Frees Up Space for Inventory Excess inventory, such as out-of-season items or deadstock, can be eliminated using flash sales. They aid in the reduction of inventory carrying and operating costs. Furthermore, if products have been accumulating dust in a warehouse, they can be moved out to create space for new, in-demand items.  Drives Sales Through FOMO  Customers dislike the feeling of missing out on something, especially a flash sale in eCommerce. You can entice potential buyers who have been waiting for the ideal price point by opting to run a flash sale. Has a Large Impact on Social Media The concept of a short-time eCommerce flash sale has a very huge impact on creating hype on social media and increasing traffic on your website or online marketplace. The buyer may come to buy discounted items but may start browsing for other products too, listed by the same seller. Suggested Read: How does Flash Sales impact Online Consumer Behavior? Helps in Generating Leads When you run a flash sale, people can get discounts, sign-in, share their contact details, enable cookies and visit websites so it generates a lot of potential leads that a seller can use in the future as a push strategy to sell their products. Improves the Reaction Rate When you run a flash sale, it directs existing and new buyers to your page if they can get a good, discounted deal. Not only will they buy from you again but they will also suggest your products to others. Providing a high volume of sales in a short period of time can result in more social feedback and reviews from buyers. Hindrance of a Flash Sale in eCommerce Order Fulfillment As an online seller, you would have 1st hand experience that order fulfillment can be a tedious task. During a flash sale in eCommerce, you could get hundreds or thousands of orders daily from all over India, and then you need to deliver them as soon as possible, accurately. You can also take help from 3PL logistics companies but it can also be a testing time for them. They need to take care of picking, packing, branded shipping, and delivering the order as soon as possible. It will ultimately ruin your brand image. If you are a multichannel seller and you run a flash sale on multiple channels, things get even more difficult. Profitability You should expect more traffic and sales volume if you provide larger discounts when you run a flash sale. However, if you discount too much, you risk selling at levels where you lose money. Because a retailer's average profit margin is roughly 50%, a flash sale in eCommerce where you give a buy-one-get-one-free deal or other lucrative discounts, will only allow you to break even at best if that margin applies to whatever you're offering. Groupon, which relied primarily on flash sales, saw its value plummet after becoming a publicly traded business, most likely as a result of undercutting profitability with flash discounts. Timing The results of a flash sale in eCommerce depend very much upon the timing of the sale. You should choose a time of day when demand would already be high. Research says the most active days of the week are Mondays to Thursdays. Graphs of purchases are higher in the first week of the month as people get salaries and they can finally order items in their kart or wishlist. If a seller runs a flash sale when buyers are less interested and there is less demand, purchases may not result in the product category you were aiming for. You should never run a flash sale during a dip in general demand. Rather, you can have an end-of-season sale. 10 Ways to Run a Flash Sale Successfully in 2025 Define the Goal of the Flash Sale Planning is should be the very first step before starting with anything else. In this situation, since a seller is planning to run a flash sale, they need to make the checklist of the following: A seller must offer a good discount but not enough that they may have to suffer later. If a product is unavailable in the market, they shouldn’t decrease its price of it. They should scale the demand and limit the supply. They should plan for how long they are going to run a flash sale. They need to find delivery partners that are ready to fulfill across the nation. If the flash sale is being run across multiple channels, sellers should identify ways they can track the data. They should assess the expenses associated with it and figure out their cost-bearing capacity. Choose Your Target Market  When we talk about quality over quantity, we are referring to how we should try and serve or cater to our target customers. A seller should identify which customers would be interested in their product and also if they’d be able to afford it. If the above criteria are not fulfilled, there is very less probability that they will end up purchasing your products. Suppose you sell computers and other electronics and you are willing to run a flash sale of graphic cards, you would not target children or people who are old. This is because children would not have the financial capabilities of purchasing the items and elderly people would not be interested in them. The ideal target audience would be in the age group of 18-35, college students, and young working professionals. Now that you have identified your target market and the right product, invest your energy there to get a good result. Choose the Duration of the Sale Once you have chosen your target audience, you need to shortlist the perfect time to implement it. You may choose the weekend if you have a lot of inventory or vice-versa. You can either implement a flash sale in eCommerce during a festival if you have old stock or offer the sale post-festival when your stock accumulates. After you decide on the time, decide on the duration of the sale. It could range from minutes to days. The ideal duration of an eCommerce flash sale is around 72 hours. Promote the Sale to Target Customers After you choose the target market and the perfect time and duration to launch the sale, it's time to tell the world about your offer. Design your promotional material so that it resonates with your audience. Try to start promoting a week before so that many people will be aware of it, save your products in a wishlist, set a reminder, and collect money for the product. As the sale approaches, keep sending out reminders and messages. Plan the Sale Clearly An impactful message is able to communicate with the reader/customer. It should be descriptive about what you are offering when you are offering it and on top of all, what your company strives for. To design an eye-catching message, you can go through the following: The offer should be clearly visible Vibrant colors should be used Use words like free, discount, sale, offer, etc. It should not consist of too many words Contain the features in bullet points Use good pictures of the product Design messages according to the medium On social media or email campaigns, do not forget to give a relevant CTA button Run a Flash Sale for a Short Duration Always try to offer a flash sale for a short period of time. When you run a flash sale for long periods of time, it has a negative impact on buyers. They may think that your products are not getting sold or there may be some manufacturing defects. Also, many customers don't take long-period sales seriously. When a customer buys a product in a sale that only runs for a short period, they perceive it as getting a good deal. Long sales take away some of that prestige. Keep Your Inventory Ready Keep a perfect count and track of your inventory. You need to identify how many products you have, how many types and units you can add to the sale, where they are located, and what is the count of products in each warehouse. Many times, the purpose of a flash sale is to clear old stock so sellers should take care of material rotation by applying First-In, First-Out (FIFO), Last-In, First-Out (LIFO), or First-Expired, First-Out (FEFO) procedures. Suggested Read: Inventory preparation for sales season Partner with Trusted Shipping Companies Until and unless your product reaches the customer, the purpose of the sale is not fulfilled. You have done the hard work of identifying your target group, designing the message for them, investing to increase items in your inventory, etc. And at the end of all this, if you do not have a delivery partner to deliver the product in a punctual manner, it will all be for nothing. You may never be able to attract those customers again. They will have a mindset that you cannot deliver at their address. You as a seller should partner with numerous eCommerce logistics companies, selecting them based on their expertise in different situations and locations. Aim for Customer Retention The ultimate goal of the flash sale in eCommerce is to make the world aware of the brand, forge a new customer base, and retain old customers. A seller should always sell a product that is in good condition, despite selling it during a sale because once a seller ships a defective product, customers will not only return it, they will never buy from you again and will also give poor feedback that will impact other customers and customer feedback is king in eCommerce. Measure the Results You are operating a business so you must keep track of many things for paying your employee's salary, operational costs, profit margins, etc.  When you have a flash sale in eCommerce, you need to think apart from monetary terms and calculate the ton-tangible profits that you earn from the flash sale. Measure how many items you sold, the total amount you got from sales, subtract the expenses and measure the profit, the number of people you reached, how many of them became repeat customers, whether you met their expectations, and many more factors. Reasons Why a Flash Sale in eCommerce Fail and How to Avoid Them Lack of Supply Chain Options To be a good seller, you will have to place the utmost importance on delivery. You can run a flash sale and get orders but until you streamline your delivery process, you will lose money and customers. If you opt for prepaid orders, customers can ask for a refund, and incurring these extra expenditures will defeat the whole point of the sale. Lack of Knowledge of Inventory Levels If you are ready to have a flash sale in eCommerce, you need to assess your available inventory and which items would be a part of the sale. 2 situations can arise if you are not careful: Shortage of Items  Sometimes, if proper forecasting of demand and supply is not done, you can end up in a situation where you do not have enough inventory to fulfill orders. Over Stocking Conversely, a lack of inventory forecasting can also lead to a surplus of inventory that you had not bargained for. Both these situations will result in extra expenses for the business. To overcome such situations, use MOQ and EOQ techniques for maintaining inventory. Website Failures Your website is your virtual shop and is open 24/7, serving all the requirements of a buyer. It acts as a channel between you and your customers. If this communication channel breaks down, a buyer will not be able to browse or achieve what they wanted. After getting their attention and capturing their interest and desire, if they can't get what they wanted, they won’t opt to purchase from you again. Lack of Forecasting Operating a business is an uncertain task so it will always be considered risky. A seller should be predictive. If a seller does not do proper forecasting and is incompetent in measuring market demand, they will make a mess of things. An eCommerce seller should think of all the inefficiencies that could take place during a flash sale in eCommerce and have alternatives like retail fulfillment in case of inventory shortages or COD in case of a high chance of reverse logistics. Conclusion: How can WareIQ Help You to Run a Flash Sale in eCommerce? A flash sale in eCommerce has many implications, both positive and negative. If done right, a seller can increase awareness and demand for their products and can have multiple orders in a short period of time. Conversely, if it is not implemented properly, sellers have a significant chance of running into losses and increased expenses. WareIQ can help your business to run a flash sale, by being able to integrate multiple eCommerce marketplaces with our custom WMS, which assists in inventory management and order tracking facilities, in one place. WareIQ as a fulfillment partner will take care of the following aspects of running a flash sale in eCommerce: Receives and tracks orders across multi-channels Picking & Packing Ultra-fast delivery Order tracking facilities Takes care of COD orders Measures MOQ and EOQ Ensures a good delivery experience for customers [signup] Flash Sale in eCommerce: FAQs

June 01, 2022
Inventory Vs Stock: Top 4 Differences, Definitions and 9 Ways to Manage Them Efficiently in 2025

Inventory Vs Stock: Top 4 Differences, Definitions and 9 Ways to Manage Them Efficiently in 2025

Both inventory and stock are key components of any eCommerce company. They are directly responsible for a business being able to sell products in the first place. If companies don’t maintain an optimum level of inventory and stock, their ability to receive orders and fulfil them often falls by the wayside. In this article, we will take a look at the differences between inventory vs stock, examples of inventory vs stock, definitions and a lot more. What is the Meaning of Stock? The number of finished goods available to be supplied to the end customer is referred to as stock. If the store sells items directly to customers to make a profit, it can also include raw ingredients. Examples of Stock: Packs of pens in storage for pen manufacturers. [contactus_uth] What is the Meaning of Inventory? Finished items, raw materials and work-in-progress products can be included in inventory. Inventory must be kept at an optimal level since it is linked to carrying expenses so that all sold and unsold products can be accounted for throughout the financial year. Examples of inventory: lids of pens, ink, refills etc. Inventory Vs Stock: Examples Examples of Stock Pen companies use the term "stock" to refer to finished versions that are kept and ready to be fulfilled since they sell a wide range of pens to the end customer. Every completed pen has an SKU number and a barcode that can be scanned to identify and locate finished products, allowing them to be fulfilled swiftly. If a pen company supplies other firms with pen casings/nibs, they will be classified as finished items and computed as stock. Examples of Inventory Plastic, ink, metal, paper, packing boxes and other raw materials that are utilised to make pens are examples of inventory. A few other examples are: Individual lids and containers before they are brought together in the pen. Products that have passed all quality inspections and have finished all stages of the manufacturing process. Materials such as casings, lid pipes, nib metals and screws are necessary for the maintenance, repair and operation of machinery used in manufacturing pens. Inventory vs Stock: 9 Efficient Ways to Manage Stock Inventory  Prioritise The first and foremost way of efficiently managing your inventory is the organisation into categories, based on priority. This will help you in determining the frequency and quantity of the inventory, as well as knowing what you need regularly. It will also help you in identifying the commodities that are vital to your business though they may cost more and take longer to sell. An easy way is to divide the items of inventory into three basic categories, X, Y and Z. The more expensive items that are required in lesser quantities are put into category X and items that cost less but are required in larger quantities are put in category Z. The middle category Y consists of items that are reasonably priced and have a turnover rate higher than category X and lower than Y. Track The next step would be proper maintenance of the records that contain product specifications and other information about every item included in the inventory. These records should include essential data such as SKUs, barcode data, suppliers, country of origin and lot numbers. The price of these items should also be tracked from time to time so that you would know their availability and seasonal fluctuations which may lead to changes in the price. Examine Some firms conduct a comprehensive inventory count once a year. Other firms conduct random product checks on a monthly, weekly or even daily basis.  Either way, it is a good practice to count your inventory frequently.   Analyse At times, you may have to deal with an untrustworthy supplier who may jeopardize your inventory. It is important to analyze and take action if your supplier consistently fails to produce orders or has quality control issues. Address the issues with your provider to determine what is going on. Prepare to change business partners or deal with unexpected supply levels and the potential risk of running out of supplies. 80/20 rule In general, revenues from 20% of resources lead to benefits for 80% of the workforce. It is important to make inventory management for 20% of products a top priority. You should possess knowledge as to the time period for how long they last on the market as well as the number of items sold during that time. This is essential so that you don't throw away the goods that will make you the most money. Consistency The approach to inventory and stock management should be consistent. A hazy or shifting attitude will result in a mismatch between purchased orders and sales plus inventory. To maintain an efficient and successful system, a clear and straightforward inventory and stock management system should be implemented and followed by everyone in the organization. Sales In a discussion about inventory vs stock management, sales cannot be ignored. In the interest of being accurate, sales, inventory and stocks should all match up comprehensively. In addition to matching inventory and stock, sales numbers aid in assessing the items that are selling quickly and how certain events drive or lower sales. It is necessary to constantly analyze sales volumes to correctly manage inventory and supplies. Sales numbers also aid in estimating the inventory-to-stock ratio. Restocking Some suppliers offer inventory reordering services. At first glance, this appears to be a good thing: delegating the method for at least a few of your items saves you money and time. However, keep in mind that your providers may not share your objectives. They want to move their inventory, while you want to stock the best products for your business. Take the time to review your inventory and rearrange all of your items. Software In a smaller organization, you may maintain the first few items of the inventory list manually with spreadsheets and diaries. However, if your company expands, you will need to dedicate more time to managing stock than to your business or you will risk having too much or too little stock. These responsibilities are simplified by investing in good inventory management software. Before choosing a technical platform, consider what you're looking for, if it has the information you need and whether it is user-friendly or not. At the same time, you should select a solution that can be integrated into your existing systems. Key Difference Between Inventory and Stock When it comes to stock inventory, people do not find it easy to distinguish between the two. Inventory generally consists of three components: The finished product, work in progress and raw materials. For a Washing Machine manufacturer like IFB, the inventory will consist of: All the finished products, i.e., the washing machines ready to supply to the customer, whether at the retail site or warehouse. Inventory for IFB will also include all the washing machines that are under the process of manufacturing and are at different stages of completion.  Finally, IFB inventory will also be inclusive of all the raw materials that the company has at its disposal for the purpose of manufacturing the same washing machines. This simply entails inventory consisting of all the items included in the manufacturing cycle of IFB, from the acquisition of raw material to the machines in the various stages of production and, finally, the end product. Now let us consider what the stock will be for the same manufacturer, IFB: IFB stock refers to the washing machines ready for delivery to the end-user. IF IFB supplies casing, motors or circuits to some other manufacturer, that will also be regarded as stock. We can simply say that any product that IFB sells to consumers or another manufacturer will be considered the stock of the company. Inventory Vs Stock: Comparative Table The differences between inventory and stock are listed below: [table id=25 /] Conclusion: How Does WareIQ Sets Itself Apart From Other Logistics Companies in Inventory vs Stock Management? Inventory management systems may seem like an unnecessary complication when you start your business, but as you expand and the list of products you deal in increases, it becomes highly complicated to keep tabs on stock inventory.  To manage the stock inventory efficiently, there is a need for a technologically efficient system that works based on artificial intelligence and machine learning.  This will ensure that the management can glance through the inventory management system and arrive at various decisions regarding any product and this is where WareIQ stands different from other Logistics Companies. WareIQ provides all these facilities that are aided with visuals and graphical representations. WareIQ clearly sets itself apart on the basis of: A single system that is capable of maintaining inventory, order and billing data. WareIQ also enables storage facilities in fulfilment centers of their own for an efficient supply cycle as required. Another amazing feature of WareIQ is the ease with which it gets set up and integrates with your system.  The system is adaptable to various market fluctuations as well. [signup] Inventory vs Stock FAQS

June 01, 2022
How To Calculate Shipping Costs Instantly in 2025? 6 Top Factors Affecting the Calculation of Shipping Rates

How To Calculate Shipping Costs Instantly in 2025? 6 Top Factors Affecting the Calculation of Shipping Rates

The eCommerce shipping industry is constantly evolving and changing. As a result, the methods used to calculate shipping costs also change from time to time. It is crucial to be aware of the most recent changes and trends in the shipping industry to budget your shipping needs and calculate shipping/courier rates accordingly. It's no secret that the cost of shipping charges can be a significant factor in eCommerce sales. Nearly 60% of shoppers said they would abandon their cart if shipping charges were too high. With that in mind, it's essential to make sure that you accurately calculate shipping costs to offer competitive rates and avoid losing potential customers. Information Needed To Calculate Shipping Costs Know Your Shipping Zones One of the first things you need to do when it's time to calculate shipping costs is to determine which shipping zones your products will fall into. Shipping charges are based on these zones and distance from your fulfillment location and also range from local to international. Knowing which shipping zone your products fall into will help you calculate shipping rates. For example, local shipping is typically less expensive than international shipping. Use Flat Rate Shipping If you're looking for a simple way to calculate shipping rates, consider flat-rate shipping. With this method, courier charges are incurred, regardless of the weight or size of the order. Flat rate shipping can be a great option to keep your shipping charges simple and easy to understand for customers. Plus, it can help you save money on shipping if you have heavier or larger products. You Can Also Read: Flat Rate Shipping vs Standard Shipping Calculate Shipping Costs Based on Weight Another option to calculate is to base them on the weight of the shipped products. This is a common method used by many eCommerce businesses. While calculating shipping costs based on weight, you'll need to determine the average weight of your orders and then find a shipping carrier that offers rates depending on the weight of the shipment. Once you have that information, you can start to calculate your shipping costs. Make Use of Shipping Software Shipping software can be a great way to calculate shipping costs. Shipping software typically includes features like real-time shipping/courier charges and shipping label creation. Using shipping software to calculate shipping rates can help you save time and money on shipping. Plus, it can help you automate some of the more tedious aspects of calculating shipping charges. Get Shipping Quotes from Multiple Carriers When you calculate shipping costs, it's essential to get quotes from multiple carriers. This will help you compare rates and find the best option for your business. Getting shipping quotes from multiple carriers can be time-consuming, but it's worth it to make sure you're getting the best possible deal. You can use shipping software to get quotes from multiple carriers or contact each carrier directly. Keep these tips in mind to while estimating shipping rates and you'll be on your way to offering competitive rates that won't break the bank. [contactus_gynoveda] Factors to Keep in Mind Before Calculating Shipping Costs in 2025 Shipping prices may be tough to calculate since there are so many variables that influence the final cost. But, there are four key pieces of information that you'll need every time. You should be able to receive an accurate price if you have this information.  Here are the four factors that may impact your shipping rates every time: Points of Origin and Destination for Shipping The distance traveled by a package from its point of origin to its shipping destination is an important element in determining the cost. In general, the greater the price, the more away you are. Shipping zones are used by couriers to properly calculate the distance a cargo travels from its origin to its final destination. There are now eight shipping zones in the United States, divided by zip code. Although it's a basic concept, you must first decide the location you are shipping from and the destination to which goods will be delivered before you can begin calculating prices. Gross Weight of the Package The deadweight of a package refers to its weight. Put it on a scale and find out how much it weighs. The more expensive it is to send a package, the heavier it is. But there's also dimensional weight to consider. This becomes more intricate and is determined by the dimensions of the box in which you are shipping the products. Dimensions of the Package The length, breadth, and height of the packaging used to ship the products are the dimensions. Because packages arrive in a variety of sizes, it's critical for eCommerce retailers to understand how this affects the price. Particularly when couriers charge by dimensional (or volumetric) weight as well. In a nutshell, this is the amount of room a product takes up in the delivery truck. To calculate the dimensional weight, couriers multiply the length, width, and height of your box, then divide the result by a cubic divisor of their choosing. It's a good idea to understand more about dimensional weight and how to save shipping expenses by optimizing your packaging. These modest measures will help you save money on shipping and receive a more accurate quotation for eCommerce businesses Shipping Delivery Times Delivery time refers to the time it takes for a product or cargo to arrive at its destination. Depending on the distance the cargo is travelling, this can range from overnight to over a month, & prices might vary accordingly. It will cost substantially more to get a parcel sent overnight than if you go for a typical 3-7 days delivery period. Before you settle on a shipping cost estimate, you'll need to determine how quickly you want your products delivered. Value of Products  If you're delivering high-value items, you should consider having your shipments insured. Senders who have their packages lost, stolen, or damaged in transit can get reimbursed with shipping insurance. This service, while handy, can dramatically increase your delivery costs. Top 6 Factors Influencing Your Shipping Costs in 2025 Because of the many extra taxes dependent on the destination country, the size and weight of the shipment, and the duration of delivery, international shipping can get complicated. It's critical to do thorough research and properly calculate shipping costs so that your consumers aren't surprised by exorbitant charges, which is one of the leading causes of shopping cart abandonment in eCommerce. Insurance for Shipments If you're shipping costly items, consider obtaining shipping insurance to safeguard against items being lost, stolen, or damaged during transit. The majority of shipments arrive safely, but mistakes can happen, and if you're delivering high-value items, replacing inventory will cut into your earnings, so it's important to be insured. Couriers normally charge a little fee for this service - around 3% of the reported value of your package on average. Another option is to get shipping insurance from a third-party provider, which is usually less expensive. Through the Insurance Settings section of their dashboard, Easyship users can quickly add insurance to their shipments. Cost of Fuel When fuel prices, particularly diesel, are greater in a certain location owing to taxes, market pressures, or other geographical variables, shipping charges rise. When fuel prices fall, shipping costs should fall as well. Carriers may raise their charges to protect themselves from abrupt fuel price spikes if fuel costs are variable at the time you're shipping. Keep in mind that shipping across states is typically more expensive owing to gasoline prices. Fuel prices in each state vary widely depending on local and state taxes. The cost of fuel in your location may differ from the cost of fuel in the shipment area. Fuel surcharge calculators are used by some truckers to estimate these fees, which are usually added to shipping rates. Minimum Costs for Carriers Minimum tariffs apply to all carriers. Regardless of how tiny your package is, if it falls below that level, you will be charged the minimum. Before hiring a shipper or looking into alternative shipping options like FedEx and UPS, you should make sure you have a package that is larger than the bare requirement. Extra Charges If your package necessitates lift gates, inside delivery, residential delivery, or other access difficulties for drivers, factor them into your freight shipping prices. Dock-to-dock transportation is a specialty of commercial shipping. If you deviate from that, you will be charged for the inconvenience. Accessorial fees might range from delivery to a strip mall to appointments scheduled in advance. Make sure you're aware of all of the alternatives ahead of time and that you consider them in the price of each task. Related Article: Ways to reduce transportation costs Charges for Handling Dangerous Goods Due to the contents of the package, packing, weight, and dimensions, you may be charged extra costs. Chemicals, needles, weapons, and, most significantly, lithium-ion batteries for eCommerce businesses are examples of risky goods that a courier feels are dangerous to handle. The International Air Transport Association (IATA) defines dangerous products worldwide, therefore that's the best place to look for an official list. If the parcel exceeds the standard dimension or weight, is constructed of a substance such as wood or metal, or is cylindrical, an extra cost may be charged. It's a good idea to double-check these costs before buying any boxes or containers. Taxes and Duties Before your cargo is delivered to another nation, you or the recipient of your product may be requested to pay extra customs and taxes. Duties and taxes may be charged depending on what you're shipping and how much it costs. These can be complicated and differ from nation to country. You should be aware of two sorts of responsibilities since they are frequently the source of hidden expenses. DDU Shipments (Delivery Duty Unpaid): The recipient is responsible for paying the duty in order for the package to be released from customs. If the recipient refuses to pay the taxes or refuses to accept the delivery, you, as the sender, are still accountable. This is why, as a trader, it's ideal to keep your overseas shipping charges as transparent as possible. It helps you save money. DDP Shipments (Delivery Duty Paid): The sender is responsible for paying the levy, however, the computation is more complicated. When the shipment reaches the destination country, couriers will charge a "DDP handling fee" for paying the taxes and customs on your behalf. The proportion of taxes and tariffs is used to compute a "disbursement charge." Yes, it's complicated, but at the very least, you'll know that the box won't be returned because the receiver doesn't pay or declines it. When the cargo reaches the target country, the couriers will charge you an extra cost for paying the Taxes & Duties on your behalf. Aside from the predetermined DDP handling charge for managing certain taxes and levies, one can expect a disbursement fee. Under-declaring items on a commercial invoice might result in extra charges and lengthy delivery delays. If the customs clearing agency feels the claimed value is less than the market value, a fresh invoice is frequently requested, which might result in additional costs. There may be additional warehousing fees for keeping the product if it is not received within the desired time range. In addition, if you under-declare the contents of the box, the courier may charge you. As a result, this is an area where you must exercise extreme caution and pay close attention to the smallest of details. Importance of Calculating/ Estimating Shipping Costs Accurately There are a lot of businesses out there that don't take the time to calculate shipping costs accurately. This can lead to many problems down the road, including lost customers and increased expenses. Here are just a few reasons why it's important to make sure you calculate your shipping costs accurately: You Could Lose Money on Each Shipment If you're not careful, you could easily lose money on each shipment you send out. You could either be charging your customers too much for shipping or not enough. In both cases, you're leaving money on the table that could be used to improve your business in other ways. Your Customers Could Get Frustrated If your customers are constantly overcharged with shipping prices, they could get frustrated. This could lead to them taking their business elsewhere, which is the last thing you would want. Make sure you're fair with your shipping charges, so your customers will stick around. You Could Run Into Cash Flow Problems If you're not charging enough for shipping, it could eventually lead to cash flow problems. You'll be spending more money on shipping than bringing in money from customer orders. Make sure you calculate shipping costs accurately so you don't run into any financial difficulties down the road. It Could Affect Your Bottom Line Your shipping charges will have a direct impact on your bottom line. If you're not careful, you could spend more money on shipping than you're making in profits. Make sure you're doing everything you can to keep your shipping charges under control, so your business can be successful. It Could Hurt Your Reputation If customers consistently have problems with your shipping charges, it could hurt your reputation. Hence, it's important to make sure you calculate shipping costs accurately. By providing fair and reasonable shipping charges, you'll be able to keep your customers happy and maintain a good reputation for your business. As you can see, there are many reasons why it's essential to estimate courier charges. If you're not careful, it could lead to many problems for your business. Make sure you take the time to calculate shipping costs to avoid these potential problems. How Do Major Shipping US Courier Models Calculate Shipping Costs Instantly? The three big shipping services have their own cost calculators. Many of the above elements are taken into account by each delivery provider in order to provide varied shipping price models and shipment methods. Here are the price models and calculators for three of the most popular shipping companies in the United States: USPS, FedEx, and UPS. United States Postal Service- Shipping Prices and Calculator  Source The United States Postal Service is frequently the cheapest of the three carriers, particularly for ground shipment. USPS already delivers to your end client every day because they operate local routes every day and don't have to go out of their way to do so. USPS consolidated its two business pricing models (commercial plus and commercial base) into one commercial pricing model in January 2019. Shipping reductions of up to 15% off retail shipping and fees are available with commercial pricing. You must apply for this price model through the United States Postal Service. Check out USPS's mailing and shipping pricing to figure out how much shipping will cost you. How to efficiently utilize the USPS Shipping calculator: To use the USPS Shipping calculator, go to the USPS Postage Price Calculator website. You may use this website to estimate shipping costs for both domestic and international shipments. If your company mails are pre-sorted, you can use the USPS Business Price Calculator to calculate your shipping rates. Fill up the details with the specifics of your letter or parcel. Choose your letter or package's destination from the drop-down menu, then input ZIP codes, the sending date, and the contents of your package. Choose a shipping type. After you've input your shipment's data, you'll need to determine how you want to get it to its final destination. You can use the USPS Shipping Calculator to select a Flat Rate or a shape, such as a postcard, letter, big envelope, package, or large package. When you select a flat rate option, such as Priority Mail Medium Flat Rate Box, you'll see the estimated arrival date as well as retail and online postage charges. You'll be prompted to input the weight of your letter if you pick a form resembling a letter. Select the shape that most closely resembles your letter by pressing "Continue." Following that, you'll be provided the estimated delivery date as well as the retail and wholesale prices. Examine your shipping choices. You'll see the cost details for your chosen shipment type at this moment. By clicking "Display All Alternatives" at the top of the page, you may compare pricing for various shipping options. Additional Services, you may add extra services here, such as a Certificate of Mailing, Insurance, Registered Mail, and so on. To see your outcome, click "Continue." See how much it would cost to mail your letter or item to its final destination. Pay for your shipment's shipping and postage. Go to the USPS website. To pay for shipping and print the appropriate stamps, go to the Click-n-Ship page. You'll need to utilize an online postage provider like Stamps.com to print postage for First-Class Package Service, Media Mail, Parcel Select Ground, and Letters.  Federal Express- Shipping Prices and Calculator Source If you want to ship some items by Federal Express but don't want to be surprised by the price, use the FedEx rate tool to eliminate the guessing. You can go over the many price alternatives at your leisure to discover which one best suits your delivery schedule. On their website, go to the Federal Express Rate Tools page. In the dropdown menu available in the Shipping box on the left-hand side of the web page, select one of the services offered for the destination you want to ship the package (the United States or International). If your shipping item is freight rather than a package, an option freight, is also available. By clicking on the relevant option, you may select the FedEx service speed you want to employ for this package (same day, overnight, 2nd day, ground). These options may be seen right next to the shipping destination selection. Choose between the standard rate type (where the item is delivered to your house or office) and the retail pricing type (where the box is picked up by you or your designee at a FedEx outlet in your region). Calculate your shipping prices by selecting the proper file type (pdf or excel) for your computer, then get your rates on the web page. Weigh your box to get an estimate of how much it will cost to send your item depending on your previous destination and service delivery time schedule choices. UPS - Shipping Prices and Calculator Source If you are thinking of sending your package through UPS then follow these simple steps to send your package through UPS: You must know the following two things before mailing any shipment: When do you expect your shipment to arrive? How much will your shipping cost? These are the two most crucial things to understand before beginning the shipping procedure. UPS has a calculator that may be used to estimate shipping costs and timeframes for various places around the world where UPS services are available. Follow the steps below to calculate your shipping cost for UPS carriers- Get straight to the UPS Calculator for getting freight and package rates. This webpage will assist you in locating arrival dates and shipping rates for all UPS shipments and freight services in over 150 countries. It also assists in locating UPS shipping charges for various countries where UPS services are available, allowing you to determine your precise range. Put the mouse cursor on the shipping tab from the site UPS official site ups.com. Select the Calculate Time and Cost from the drop-down menu. Fill in all of the needed shipping information in the form, such as the destination, shipment date, origin, city, and country. It will display the result for the information entered on the right side of the page. There are some extra fields on the right side as well. Fill in these data accurately and click the update button to get the shipping cost. You will now get the cost of the shipment based on the information you have provided. The following are some of the benefits of utilizing this UPS shipping calculator: You will be given a UPS shipping estimate in the currency of your country. You will also receive shipping information for several items. This webpage may also be used to determine the additional cost that must be applied to the shipment. Get a summary of the review rate in the form of a graph. You may sort your results by cost and time. You will also receive information about the delivery date, time, and cost of international shipping. Conclusion: How Can Businesses Reduce Shipping Costs With WareIQ? As a business, it is crucial to be aware of different ways to reduce shipping charges when you have to calculate shipping costs to stay competitive and keep prices low for your customers. One way to do this is by using WareIQ. WareIQ offers businesses discounted rates on shipping, distributed inventory, and 2-day shipping. This means that you can save money on your shipping charges while still offering your customers the convenience of fast shipping. Additionally, WareIQ offers free shipping on orders beyond a certain order volume, which can further help to reduce your overall shipping costs. WareIQ also offers a choice of more than 20 of the best shipping services in the country so you will always be assigned the fastest option, at the best price. By using WareIQ in 2025, you can take advantage of significant savings on your shipping charges, which will also be felt by your customers. This can help to improve your bottom line and keep your prices competitive. In addition, the convenience of 2-day shipping can help to increase customer satisfaction. If you are looking for ways to reduce your shipping costs, WareIQ is a great option. [signup] Calculate Shipping Costs FAQs 

May 31, 2022
Buffer Inventory: Meaning, Importance, Differences With Safety Stock, Benefits & Disadvantages In 2025

Buffer Inventory: Meaning, Importance, Differences With Safety Stock, Benefits & Disadvantages In 2025

There are many variables and uncertainties that make operating an eCommerce business extremely difficult. Retailers constantly have to maintain the right amount of inventory to be able to fulfill orders but also not store too much to risk the items becoming obsolete or expired. Buffer stock can help businesses get through this uncertainty and can also make sure that their customers are never left waiting to receive their orders. Let’s take a look at what buffer inventory is, how it can help your business, the pros and cons and much more. What is the Meaning of Buffer Inventory/Stock? An extra amount of commodities is held on hand to meet any unexpected future demand or supply variations; this stock is called buffer stock. It is a backup stock that keeps some buffer room for any uncertainties that may arise in the future.  Buffer inventory is typically used as a security net in an emergency, supply chain delays or an unexpected rise in demand. The quantity of buffer inventory you keep will be determined mainly by the items you offer, average production or order lead times and historical inventory data. A business maintains this stock in transit or on hand to guarantee no production, supply or lead time interruption. This type of stock is also known as a strategic stock, safety stock or buffer inventory. A business can make use of buffer stock at any point along the supply chain. The primary purpose is to keep production or sales processes operating smoothly. [contactus_gynoveda] Buffer Stock vs Safety Stock: What are the Differences? The words 'buffer inventory' and ‘safety stock' are used synonymously to refer to the additional stock that a business entity keeps on hand to act as a shield against supply and demand fluctuations. In certain circumstances, 'buffer/safety inventory' refers to inventory stored specifically for unexpected increases in product demand (for example, a promotion that generates more sales than planned), whereas ‘safety stock' refers to inventory retained in the event of work-in-progress products or delays due to the supplier (e.g., manufacturing shutdown). Both buffer stock inventory and safety stock serve the same function, i.e., guaranteeing an adequate inventory level to satisfy demand and fulfill orders on schedule. Why is Keeping Buffer Stock Important? Having buffer inventory is critical for your business since it allows you to save money on additional order fulfilment expenses while also providing your customers with a flawless shopping experience free of shipping delays.  In addition, like any other security net, buffer inventory may help you improve your operations. The importance of buffer stock is as follows: Buffer inventory may be located at any point along the supply chain and is meant to lessen the occurrence or severity of stock-out incidents, resulting in improved supply chain continuity and customer service. It can be used in manufacturing or other inventory-related scenarios to guarantee that unexpected shortages or requests may be fulfilled with some assurance. Safety stock is often retained during uncertainty about the product's demand or lead time. The quantity of buffer stock a company decides to keep on hand on a general basis can have a significant impact on its operations. Overstocking can lead to excessive inventory carrying costs. But, conversely, stock-outs can repeatedly occur if there is insufficient stock. As a result, firms must strike a careful balance.  Buffer Inventory Formula: Top 4 Methods to Calculate Buffer Stock Several factors influence how much inventory you keep on hand to function as a buffer. There is no generic solution for establishing how much buffer stock to keep. It has to be calculated based on factors that decide your business's requirements.  There are various methods for calculating ideal buffer inventory levels, but regardless of the approach you use, you'll need access to advanced analytics tools that help you control inventory by giving historical order data, SKU performance insights and demand forecasting statistics. Having the relevant data at your disposal will allow you to appropriately determine the amount of buffer inventory needed to optimise inventory storage and guarantee that orders are completed on time. Safety Stock Calculation A safety stock formula is an excellent approach to quickly estimate the ideal amount of buffer inventory in case of an unforeseen circumstance. To calculate safety stock, you first need to calculate the average daily consumption of your product and multiply it by the typical lead time, i.e. the number of days it takes between the time an order is first placed and delivered to your customer.  Then deduct your maximum daily use and multiply it by your max lead time.  The result is the product's safety stock number. You'll need to know the maximum daily consumption, maximum lead time, average daily usage and average lead time to calculate this value. The formula for safety stock calculation is as follows: (Maximum daily sales x Maximum lead time) – (Average daily usage x Average lead time) Hezier and Render’s Method The buffer inventory approach proposed by Hezier and Render employs the standard deviation of the lead time distribution and the required service factor (i.e., the probability that a stockout will not take place).  Based on historical supply chain delays, this provides a more realistic picture of the amount of buffer inventory you should keep on hand. The Hezier and Render technique is computed by multiplying your desired service factor (Z) by the standard deviation in lead time (𝜎LT) and the extent and frequency with which the average lead time varies from the actual lead time. The formula for calculation using the Heizer and Render technique is as follows: Z x 𝜎LT Analysts utilise such a calculation when the supply is questionable. By utilising the standard deviation of the lead time distribution, it provides a more accurate picture. As a result, it delivers a more precise and accurate picture of late shipments' lead time and frequency. This model, however, does not account for fluctuations in demand. Greasley’s Method Greasley's inventory calculation approach considers the standard deviation of lead time, desired service factor and average demand. The standard deviation in lead times refers to the unpredictability or volatility in lead times. In contrast, average demand denotes the number of items required to fulfill consumer demand during a specific period. The formula is denoted as follows: 𝜎LTx average demand x Z This strategy is typically utilised when demand and lead time fluctuate greatly. However, it does not consider the number of products that are still in production and are not yet available for sale. Historical Demand-Based Buffer Inventory Another method for calculating buffer inventory is obtaining and analysing historical data by evaluating inventory and order data.  When you know the inventory turnover rate, SKU performance and other details, you can sensibly assess your safety stock. It's usually a good idea to access previous order and inventory data, regardless of how you calculate the buffer inventory. Inventory forecasting necessitates substantial preparation to guarantee that your company is ready to satisfy demand constantly while remaining mindful of not purchasing too much (which may increase the costs of storing excess inventory and decrease the profit margin). With demand forecasting technologies, you can quickly combine all the supply chain data from numerous channels to present an overview of the actual product and sales insights and forecasts. Advantages and Disadvantages of Buffer Inventory Advantages The advantages of a business having buffer inventory are as follows: It assists in protecting the business against variations in demand and supply It aids in minimising production disturbance It contributes to the company's revenue stability Because the firm has stock to take new orders, it decreases the odds of opportunity loss.  Disadvantages  Though having buffer inventory may prove to be beneficial to the business, it also comes with a few disadvantages that are stated below:  Storing inventory in buffer may result in losses if the items are perishable or have limited shelf life Building and preserving might incur significant expenditures and add to the overhead costs More space will be required to accommodate the extra inventory   5 Buffer Stock Parameters Accuracy in Forecasting Accurate forecasting is crucial to understand buffer inventory. Forecasting demand and supply can assist in determining the amount of buffer stock that is necessary. Adjustment of Lead Time The lead time is defined as the time it will take for a firm to create a particular quantity of goods. Planning buffer stock must be in tandem with the lead time or else stocking will either be delayed or arrive sooner than anticipated. Frequency of Refilling The patterns and previous frequency of refilling might assist in restocking the supply. For example, the frequency of refilling once a month can help a company prepare more effectively for unforeseen circumstances. Perishability of Products The shelf life or perishability of commodities is a critical factor in buffer inventory planning. A product with a higher rate of perishability must be handled differently than a product that does not perish quickly. Seasonal fluctuations Seasonal differences must also be taken into account while keeping buffer inventory. Since the same product may sell more in the summer than in the winter, or vice versa, buffer stock cannot remain identical for both seasons.  Conclusion Inventory management is critical for any organisation that wants to stay competitive and profitable while expanding its operations. Inventory shortages can result in missed sales. But on the other hand, excessive inventory results in more storage and administration costs and therefore, lower profit margins. Working with a dependable distribution partner like WareIQ to manage your inventory helps increase manufacturing efficiency. It also liberates resources, concentration, and energy for growth and development. Taking care of essential resources is critical for manufacturing competitiveness. Businesses that decrease managerial distractions cut inventory carrying costs and can focus on core skills, thus gaining a competitive edge. Outsourcing inventory management can help you achieve these objectives.  [signup] Buffer Inventory FAQs

May 31, 2022