P&L Playbook for eCommerce by ex-SUGAR & Raymond Leader

Sell-Through Rate Calculator

Use this calculator to evaluate how much of your received stock is actually sold over a period.

Calculate Your Sell-Through Rate

Units
Units
Formula: Sell-Through Rate = (Units Sold / Units Received) × 100

What is Sell-Through Rate?

It is the percentage of received inventory sold within a specific period. It reflects product performance and demand accuracy.

Why is This Important?

Helps identify fast- or slow-moving products, enabling better merchandising, markdown decisions, and demand planning.