Sustainable Supply Chain in eCommerce: Importance, Components and Green Supply Chain Management Best Practices in 2025

Traditionally, the supply chain was just about logistics and tracking when and where goods were moving. However, with the rise of the digital supply chain and related visibility and analytics tools, businesses can now collect information about how well each supply chain link demonstrates corporate social responsibility. In addition to encouraging supply chain partners to create and communicate best practices for environmentally friendly operations and logistics, this transparency has helped to advance the idea of responsible sourcing. Additionally, it has made it possible for potential players to show that they adhere to the highest industry standards for worker safety, environmental protection, and ethical business practices. The quantity of trash created, carbon footprint and emissions, air pollution, labour violations, deforestation, and worker health and safety are some factors that impact the sustainable supply chains in eCommerce. The sustainability of supply chains is founded on the idea that ethical behaviour benefits the environment and the people who inhabit it and the company's ability to increase long-term profitability, enhance brand recognition, and minimise adverse environmental effects. What is a Sustainable Supply Chain in eCommerce? A sustainable supply chain in eCommerce entails monitoring social, economic, and environmental effects over the lifecycles of goods and services and promoting good governance practices. For all parties involved in bringing goods and services to market, the goal is to produce, safeguard, and expand long-term economic, social, and environmental value. Companies may decrease risk premiums, control costs, and maintain their market share by reducing and responding to sustainability risks throughout the supply chain. In addition, companies can increase supply chain efficiency and lower sourcing costs by engaging in various sustainability initiatives. The sustainability of the supply chain is a broad subject. It comprises all the players involved in the manufacturing (manufacturers), procurement, buying from suppliers, transportation & logistics, warehousing, wholesalers, and retailing operations. [contactus_gynoveda] What Distinguishes Green Supply Chain Management From Sustainable Supply Chain Management? There are numerous similarities between sustainable and green supply chain management, but they are not the same. Sustainable supply networks prioritise minimising their influence across many facets of life to ensure that businesses can continue to function well into the future, as opposed to green supply chain strategies, which aim to improve environmental health. Sustainability naturally takes into account environmental issues. However, businesses must also consider their social responsibilities, such as fair trade, moral labour standards, and how the industry impacts the neighbourhoods in which it operates. In addition, they must consider economic concerns like maintaining sustainable growth. Sustainable green supply chain methods include actively pursuing the switch to biofuels, incorporating recycled materials into production, and using less energy. However, not all green supply chain practices are explicitly sustainable. For instance, implementing tighter labour laws and paying employees fairly generally contributes to a greater standard of living. However, these actions don't directly affect the environment. Suggested For You: Why is Supply Chain Agility Crucial to eCommerce? What Makes Sustainable Supply Chain in eCommerce Crucial for Online Retailers? Creating a more sustainable supply chain in eCommerce is advantageous for the organization doing it as well as the environment, as well as its stakeholders, suppliers, and clients. Here are some explanations of why it's crucial to prioritise sustainability. Enhance Supply Chain Efficiency Sustainable supply chain management seeks to reduce waste, time, and expenses to increase supply chain efficiency. Implementing green technologies, streamlining the order fulfilment procedure, and looking for energy-saving measures like better lighting can enhance internal operations while reducing resource use, energy use, and waste. Constructive Effect On The Environment Since a typical supply chain is responsible for more than 90% of the environmental effects of eCommerce, there is an urgent need for action. Due to weather disturbances and resource shortages, climate control not only endangers our lives and the lives of future generations but also poses a significant risk to businesses. Concentrating on sustainable supply chain management best practices can significantly minimize risk and safeguard a company's future and the environment (e.g., sourcing items created with recyclable and organic components). Focus On Making Smart Investments Sustainable supply chains in eCommerce may be more expensive up front, and in many cases, they may raise the cost of goods. But investing in sustainability pays off in the long run since it is more economical. Production will be cheaper and generate less waste if fewer materials are used. For eCommerce companies, packaging represents a significant cost, but by lowering the dimensional weight and total cost of a package, you also reduce waste. As a result, there are numerous more instances of economies of scale regarding sustainable supply chain management investments, such as reducing waste and increasing resource efficiency. Facilitates The Transformation In The Supply Chain The biggest ally of sustainability in the supply chain is technology. According to Forbes, the international manufacturing behemoth Honeywell intends to change from a product-oriented corporation to one that offers software and industrial technology to reach net-zero carbon emissions by 2035. Therefore, the supply chain must be digitalized to accomplish these challenging goals. The general goal is to move from a transactional approach toward a more strategic, forward-looking structure to shorten cycle times and build regional distribution hubs. As a result, the supply chain should become more stable and efficient, which is excellent for the environment, with fewer kilometres travelled. Honeywell has cut expenses as a result of its ongoing supply chain restructuring. Since 2004, Honeywell has reduced its greenhouse gas emissions by 90% due to its endless supply chain transformation. Major R&D investments are being made in "digital efficiency," focusing on the environment and economic growth and promoting a much-needed supply chain revolution. Furthermore, applying artificial intelligence (AI) for sustainability can boost the global economy by up to $5.2 trillion in 2030, or 4.4% more than under business. Fulfills Client Expectations Personal values influence consumer purchasing decisions, and more people are considering a brand's sustainability policies when shopping online. The value of the worldwide supply chain market is $15.85 billion. From 2020 to 2027, the worldwide supply chain market is anticipated to grow at a CAGR of 11.2%. Customers today want more sustainable options and solutions from online retailers than ever before. The more clients a business may draw in by engaging in eco-friendly initiatives (and doing them). Enhance Brand Reputation and Social Responsibility By focusing on sustainability, expectations can be exceeded while enhancing social responsibility and brand awareness. You must be accountable for your output and make an effort to employ sustainable supply chain management methods as your company expands if you want to be recognised as a sustainable brand. This may also serve as a competitive advantage. This covers the kinds of raw materials your manufacturer or supplier employs, how labour is handled (such as through safe working environments and conditions), and even the shipment's packaging. 5 Important Components of Green Supply Chain Management Businesses must ensure that sustainable supply chain management practices are used at every stage, from production to distribution, as customers are starting to inquire about the supply chain process and check that it adheres to sustainability principles. A typical consumer company's supply chain process accounts for about 80% of its total greenhouse gas emissions. Therefore, a loss of around $500M occurs annually due to a lack of supply chain sustainability. We at WareIQ believe that–Sustainable supply chain management comprises five components. Green Manufacturing Green manufacturing primarily involves changing business and production methods and stakeholders' mindsets to reduce the industrial influence on climate change and other environmental issues. We can guarantee that the appropriate resources are used from a sustainability standpoint when the materials are initially made. For instance, we can utilise environmentally friendly materials like organic and recycled cotton and polyester, which reduces waste and water usage throughout most of its supply chain and lowers off-cuts in several manufacturing processes. By 2025, it can cut carbon emissions by more than 50%. The possibility of replacing carbon-intensive materials with less carbon-intensive ones is substantial. For instance, it is possible to reduce pollution in the construction industry by using concrete made of pozzolan or wood instead of Portland cement. In addition, energy savings are the main benefit of a green manufacturing strategy. An Ecosystem of Sustainable Suppliers To meet (or generate) market demand, working with suppliers on sustainability issues can also encourage product innovation. Before buying a product, consumers want to know its origins, manufacturing processes, and transportation routes. Therefore, officers in charge of central procurement must be made aware of the sustainability of the sources. They must ensure that the suppliers follow procedures and checklists, comply with environmental regulations, and have a sustainable supply chain plan. In response, businesses are working with suppliers to enhance the functionality of current products and even create entirely new ones. For instance, sustainable products can be made with less natural resource inputs, such as those that are more environmentally and socially sustainable, and through procedures that are less damaging to workers, such as growing food with organic pesticides. Sustainable items can offer better alternatives for end-of-life collection and disposal or have fewer adverse environmental effects throughout use than conventional products. By moving toward sustainable supply chain practices, businesses can meet consumer desires for more recently harvested agricultural products and locally sourced consumer goods while reducing the environmental effect of product transportation. Businesses maintain their market share, including existing customer loyalty and pricing power, and gain access to new markets by working with suppliers to improve the sustainability of the inputs and processes used to generate goods. Gaining access to new markets can be accomplished by developing sustainable supply chains for eCommerce products. Sustainable Transportation The EPA estimates that transportation was the primary source of 28.2 per cent of greenhouse gas emissions in 2018. Fortunately, there are techniques to reduce the amount of air freight shipments and truck journeys you make by combining your goods. Trucks that run on alternate fuels or electric power can also be purchased. These choices have substantially improved recently, making them an attractive option even for lengthy trips—additionally, considering rail transit, which provides an effective and sustainable supply chain solution. Compared to trucks, trains carry far more freight and typically cost less. They also consume less fuel per ton-mile. Finally, pick a 3PL partner like WareIQ that strongly emphasises environmentally friendly fulfilment and shipping. Green Industrial Warehouses By using less plastic materials, warehouse facilities can improve their environmental performance. Plastic environmentally benign substitutes can increase recycling rates and lead to efficient waste management. Green warehouses can improve productivity while reducing operating expenses and environmental impact. The warehouse needs to have adequate insulation. If not, the expense of heating and cooling would go up. Solar panels and LED lighting are more environmentally and energy-efficient than incandescent lights. Sustainable Retail Commerce Going paperless, switching to sustainable packaging, making bags and receipts optional, buying energy-efficient equipment, and switching to energy-efficient stores can help businesses become more efficient while improving customer security. The Products must have clear labels and third-party certification. Label information about sustainability raises the brand's value. In addition, it is necessary to investigate renewable energy choices, strategies to replace toxic materials during manufacturing, and ways to recycle used items. Adopt These 8 Supply Chain Sustainability Best Practises For Your eCommerce Business The key to integrating sustainability into your supply chain is to be mindful of your actions and decisions—from the manufacturers you work with to how you prepare and ship orders—at every step of the process. Here is a summary of some sustainable best practices you can use in your online store. Utilize Recyclable Resources Many businesses use plastic, which is not biodegradable. Businesses must consider using recyclable alternatives instead, including cardboard, paper, or bubble wrap, as these materials are biodegradable and can be utilised for the majority, if not all, types of products. Utilize Different Packaging Materials Why not investigate plant-based packaging when so many businesses are currently exploring the possibilities of plant-based products? Instead of using Styrofoam packaging peanuts, consider using air pillows made of recyclable materials. These are less expensive to buy and ship and better for the environment because they can be recycled again. Recycling Packaging Why not use packaging that the client may reuse? As all business owners are aware, packaging can be pricey. However, the packaging will be more helpful and have a beneficial environmental impact as fewer single-use materials end up in landfills. Instead of ending up in landfills and harming the environment, consumers can reuse organic fabric bags instead of plastic ones. Send Goods In Bulk Selling more of your goods will help reduce packaging waste because everything can be wrapped in one biodegradable package. In addition, shipping these things in bulk rather than breaking them into smaller shipments will help reduce the amount of packaging waste and the carbon emissions produced by the logistics process's vehicles. Smaller Packaging The concept of "one size fits all" does not apply to packaging; instead of using the same size package for all things, pack carefully and use the right-sized box to prevent needless wastage of materials and/or space. Use Carrier Packaging Although having your personalised packaging can be significant and provide the customer with a more individualised experience, is it worth the environmental impact of the customer looking at it and throwing it away? Consider using the packaging given by couriers instead of this customised packaging. They offer essential cardboard boxes in recycling programmes, making it more straightforward for associated businesses to be sustainable. Select An Alternative Delivery Method Although ground transportation is less hazardous to the environment than overnight air delivery, it is handy and could deliver the product to the client more quickly. Although you might only sometimes be able to employ ground transportation, examine and analyse your shipping history to determine when and where you might use each delivery mode to reduce emissions and costs to your company. Offset Waste With Green Benefits Your company should consider offsetting the emissions caused by non-sustainable packaging and air delivery if you cannot change your packaging or investigate alternative shipping options. If possible for your business, consider planting a tree for every transaction you make, as many businesses do. This will assist in reducing your emissions and allow your customers to see that you are actively addressing the climate catastrophe, which will increase brand recognition. Conclusion Creating a sustainable supply chain in eCommerce is a comprehensive endeavour. A supply chain must be adaptable to changing demands for packaging and carbon emissions to fulfil the needs of a changing and complicated environment. Sustainable supply chains in eCommerce are established at the organizational level. Therefore, continuous optimization efforts targeted at enhancing sustainability are beneficial for businesses. Even better, participants can establish performance-based goals to monitor their development. Top brands today are committing to using materials sourced more ethically—promoting supply chain management professionals to higher leadership roles. In the end, they prioritize sustainable supply chains in the eCommerce sector. Sustainable Supply Chain Management With WareIQ A sustainable supply chain in eCommerce is widely discussed. At WareIQ, we take accountability for how we affect the environment. Our professionals are implementing innovative, environmentally friendly procedures that are considered during shipping and fulfilment services. Being as environmentally friendly as feasible is crucial to WareIQ's success as a third-party logistics provider (3PL). As a result, our order fulfilment procedures frequently include environmental initiatives. Some examples are reducing the carbon footprint of transportation, optimising warehouse waste, using recycled and sustainable packaging materials, preserving warehouse energy, and many other things. Minimizing The Carbon Footprint When fuel is used to transport goods, carbon dioxide discharged into the atmosphere is calculated as the carbon footprint. Research indicates that the global movement of goods contributes significantly to the rise in atmospheric carbon dioxide, which raises temperatures worldwide. This includes all types of vehicles, including cars and aeroplanes. As a 3PL, WareIQ collaborates with clients to create a reliable carbon impact estimate and offers support for reducing carbon emissions. For example, we can help firms deploy larger capacity vehicles, plan maintenance of transport vehicles, use greener fuels for vehicles, and increase the fill rate per transport unit to convey more items per tank of fuel. Eco-friendly Transportation Implementing sustainable transportation practices is another strategy that contributes to the development of a supply chain that is more environmentally friendly. As a 3PL company, WareIQ has extensive knowledge and can offer strategic transportation operations. Transferring merchandise to more optimal places and using the most effective transportation routes, we help our clients cut down on superfluous transportation legs with the help of WareIQ's extensive eCommerce fulfilment network. We collaborate with environmentally friendly carriers that continually develop solutions for sustainable transportation. These measures frequently result in cost savings and support your objective of creating a sustainable supply chain in eCommerce. Sustainable Packaging We can help your brand by employing the best, greenest, recyclable, and sustainably sourced packaging materials because we are experts in 3PL fulfilment services. As eCommerce shipping increases, it's critical to follow environmental rules to reduce packing and disposal costs and operate sustainably. [signup] Frequently Asked Questions

November 06, 2022

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Vamaship vs Shiprocket vs WareIQ: An In-Depth Comparison to Help Simplify Your 3PL Fulfillment Choice in 2025

In order to successfully provide all the features and facilities that customers expect when they purchase a product, such as ultra-fast delivery, order tracking, a pleasant unboxing experience, and more, sellers a faced with a tough choice. They can either opt for a first-party fulfillment solution, such as Amazon FBA, but will have to abide by rigid restrictions and pay a hefty fee. They can also opt to fulfill orders on their own but risk increasing costs exponentially, having to manage all these services in addition to core business activities, and risk not providing important features through lack of research and funding. Lastly, which should be the number one choice for all up-and-coming eCommerce sellers, they can choose to partner with a 3PL company. The benefits of doing so are enormous as they can get access to the latest features and technology, for a fraction of the cost if they did it themselves. Additionally, these companies aim to make things as easy and seamless as they can for their clients, so the main beneficiaries would be your business and your customers. In today’s blog, we will compare 3 of the most prominent options in India - Vamaship vs Shiprocket vs WareIQ - and help you decide an option that best fits your requirements. Let’s get started. About WareIQ Source WareIQ is a rapidly-expanding eCommerce fulfillment company that has emerged as one of the best options in India for retailers that require a mix of many different eCommerce solutions. Since the company’s inception in Bangalore in 2019, it has utilized advanced technology at every step of the supply chain to provide simple and meaningful services to its customers. Some of these features include the basics, such as a nationwide network of fulfillment centers, a custom WMS, integrations with multiple online selling platforms, partnerships with more than 12 shipping aggregators, and much more. Additionally, WareIQ also offers more advanced features, such as an app store, an RTO Shield to offset the damage caused by returns, branded order tracking, and much more. The company also has extremely flexible pricing and does not impose any minimum order quotas. Some helpful aspects of WareIQ that make it a good choice between Vamaship vs Shiprocket vs WareIQ are listed below: It provides a custom WMS that aids in inventory management and enables real-time updates about order and inventory data from multiple platforms and storage locations, in a single dashboard. It provides ultra-fast same-day and next-day shipping through its WareIQ Rush platform. It also offers dark stores that aid in sub-30 minute hyperlocal deliveries. It has partnerships with more than 12 of the biggest shipping carriers in the country and automatically allocates the most cost-effective and quick option for every package. It has a pan-India network of fulfillment centers and also offers smart inventory placement recommendations to help store products closer to areas of high demand and major transport hubs. It offers the complete management of returns and provides an RTO Shield, which insures every product against the negative implications of returns and reduces costs associated with them. [contactus_lilgoodness] About Vamaship Source Vamaship was established in 2016 and specialises in eCommerce logistics and shipping aggregation services. It is presently based in Mumbai, Maharashtra. The company currently operates in more than 200 countries and helps businesses ship their products by land, air, and sea at the most reasonable prices, while also giving them the option to automate a lot of their shipping processes to make their order fulfillment quick and efficient. Additionally, it provides customers with access to a consolidated platform to manage their shipping partners and other related resources. Some helpful aspects of Vamaship that make it a good choice between Vamaship vs Shiprocket vs WareIQ are listed below: It has a shipping comparison tool to help consolidate the important information, such as price, coverage, facilities, and more, of all their partner shipping companies to help retailers make an informed decision. It can integrate with multiple eCommerce selling platforms and website builders, such as Shopify, Amazon, Magento, and more. It has partnered with multiple shipping carriers and offers retailers a choice between all of them. It consists of a document manager that conveniently assembles important files and paperwork in an orderly and searchable format. It gives its users access to the central dashboard to be able to monitor and analyse important shipping and order-related information across platforms. About Shiprocket Source Shiprocket is one of the most widely used and well-respected shipping aggregation company in India. The company's current headquarters are in Delhi, where it was established in 2012. As a shipping aggregator, its main services consist of the consolidation of courier services to provide its partners with a streamlined selection, the automation of various logistics and distribution facilities and connections with various online marketplaces. Additionally, it provides value-enhancing services like cost estimation, which enables retailers to more clearly comprehend the entire cost of their purchases and order management across several selling platforms. The company currently has a daily order capacity of 200,000 orders, and it has operations in 200-plus nations. Some helpful aspects of Shiprocket that make it a good choice between Vamaship vs Shiprocket vs WareIQ are listed below: It provides a single dashboard to monitor and analyse all your order, shipping and inventory-related data and can also integrate with multiple online selling platforms. It offers a thorough platform for analysing and monitoring vital order-related data, enabling you to quickly analyse your success rates and pinpoint areas in need of development. It is one of the most complete shipping platforms currently accessible and offers value-added services, including shipping label printing capabilities and insurance for each order. It provides a bespoke shipping rate calculator that can assist you in determining which distributor is providing the finest and most inexpensive service for certain orders based on variables like product characteristics, distance to the customer’s location and more. It enables you to choose from up to 17 shipping companies and its user-friendly interface lets you manage and combine your logistics and order data. Vamaship vs Shiprocket vs WareIQ: 10 Primary Distinctions Between Their Services and Offerings in 2025 Vamaship vs Shiprocket vs WareIQ: Core Offering WareIQ: The cornerstone of WareIQ's portfolio is its eCommerce fulfillment services and all associated services, including, but not limited to inventory management, SKU storage, shipping aggregation services, packaging facilities, and last-mile delivery. The business streamlines and automates these processes using cutting-edge technology. Vamaship: Vamaship’s primary service is centred around its shipping aggregation solutions. It offers the standard suite of distribution-related facilities, such as the automation of multiple shipping processes, integration with multiple shipping carriers through a centralized dashboard, domestic and international distribution, and much more. Shiprocket: The main service that Shiprocket offers is shipping aggregation, which involves grouping several shipping companies in an easily-identifiable way so that their clients can make an informed choice. The business uses an AI-powered recommendation engine to aid with this. Shiprocket's main aim is to make quick and effective shipping accessible to a large customer base at a reasonable cost. Vamaship vs Shiprocket vs WareIQ: Customer Onboarding Time WareIQ: WareIQ’s customer onboarding process gets completed in roughly 7 days. Vamaship: Vamaship does not provide specific customer onboarding assistance. Shiprocket: Customer onboarding at Shiprocket happens at a fast rate but an estimated duration isn’t specified by the company. Vamaship vs Shiprocket vs WareIQ: Pricing WareIQ: In addition to affordable and flexible payment options, WareIQ offers pricing perks, including no minimum order requirements and the ability to simply opt for the facilities you actually need. Additionally, it provides a range of internal solutions that lessen the need to acquire specific services from outside sources, such as a customized WMS and a variety of shipping carriers. Vamaship: Vamaship offers some of the most competitive prices in the industry and does not charge any fee to use its platform. You only need to pay for the inventory you actively ship. Shiprocket: With numerous payment options available, Shiprocket's base subscription is ₹20 for every 500 grams of inventory. Additionally, you have the opportunity to add certain services that you need to your subscription. You May Like: Amazon Pricing Strategy Vamaship vs Shiprocket vs WareIQ: Technological Features WareIQ: The extensive use of technology in most aspects of WareIQ's services is one of its key selling factors. A custom WMS, real-time inventory alerts, automatic replenishment initiations, an app store, connections with various online marketplaces, branded order tracking and many more technological features are provided by the company. Vamaship: Vamaship offers technological features, such as integrations with multiple shipping platforms through a central dashboard, instant price quotations from multiple carriers through a single search, order tracking, a document manager, shipping analytics and much more. Shiprocket: An AI-enabled recommendation tool, NDR control, SMS notifications, automated distribution centers, order tracking and many more critical technologies are just a few of the many features that Shiprocket gives its customers access to. Vamaship vs Shiprocket vs WareIQ: App Store WareIQ: Several business operations can be enhanced with the use of WareIQ's easy and well-designed in-house app store. Available functions include gathering customer feedback, offering shipping badges to showcase delivery time estimations, and employing customized tracking pages to enhance the order delivery experience for customers. Suggested Read: Which is Better: Ecourierz vs Shiprocket vs WareIQ Vamaship: Vamaship does not provide an app store or integrate with any 3rd-party apps. Shiprocket: Shiprocket consists of in-house apps that cannot be integrated with external applications but does provide access to a dedicated app store. Vamaship vs Shiprocket vs WareIQ: Services Offered WareIQ: In terms of eCommerce fulfillment services, WareIQ offers practically all of them, including shipping aggregation, inventory storage, a bespoke app store, an internal WMS, shipping badges, inventory management, last-mile delivery, custom packaging , branded order tracking, and more. Vamaship: Vamaship offers a variety of shipping-related services, including integrations with multiple carriers and online platforms, a document manager, no setup or recurring fees, a choice of many shipping companies, and much more. Shiprocket: In addition to providing shipping aggregation, Shiprocket also provides packaging services, prepaid COD, zero monthly fees, no order thresholds, API connections, and many other services. Vamaship vs Shiprocket vs WareIQ: Integrations WareIQ: Through its unique WMS, WareIQ offers a variety of integrations with online shopping sites like Amazon, Nykaa, eBay, Flipkart, and more, as well as with website-building tools like WooCommerce, Magento and Shopify, among others. Additionally, historical order data can be imported and a single dashboard provides access to data from multiple platforms. Vamaship: Vamaship can integrate with all of its shipping partners in addition to website builders and online marketplaces, such as Shopify, WooCommerce, Magento and more. Shiprocket: Most major eCommerce selling platforms, including eBay, Shopify, Amazon and others, can be integrated with Shiprocket to successfully track and gather order data in one place. Vamaship vs Shiprocket vs WareIQ: Unique Selling Point (USP) WareIQ: Technology is used by WareIQ to offer a wide range of eCommerce solutions that cover practically any demand that an online seller might have. The organisation is extremely adaptable because it permits retailers to change their plans and simply select the services they require. Vamaship: Vamaship’s platform is designed to make eCommerce shipping and distribution as intuitive and hassle-free as possible. By providing features like a document manager and consolidating important information in one place, retailers can easily monitor and analyse the performance of their shipping partners. Shiprocket: Shiprocket's signature pitch is its shipping aggregation services, which make use of cutting-edge technology and are easily available to eCommerce sellers in bulk for relatively low prices. Vamaship vs Shiprocket vs WareIQ: Customised Packaging WareIQ: WareIQ offers specialised packaging services where every element of the package, including its size, shape, materials used and logo, can be altered to meet your needs. Vamaship: Vamaship offers customised labels but the entire package cannot be customised to fit your liking. Shiprocket: Shiprocket does offer comprehensive package customization options. Vamaship vs Shiprocket vs WareIQ: Cold Storage Facilities WareIQ: WareIQ offers cold storage facilities throughout its fulfillment center network. Vamaship: Vamaship does not provide cold storage facilities. Shiprocket: Shiprocket provides cold storage facilities in certain warehouses. Vamaship vs Shiprocket vs WareIQ: Feature Comparison Table [table id=57 /] Suggested Read: Delhivery vs Blue Dart vs WareIQ Conclusion: Why is WareIQ Your Best Bet Among Vamaship vs Shiprocket vs WareIQ as a Fulfillment Partner in 2025? With the sheer number of order fulfillment companies jostling it out for the country’s top spot, each of them needs to expand its feature set and offer them at the lowest possible prices in order to attract prospective customers. As a result, eCommerce retailers and their customers benefit the most. No longer is it the case that smaller companies have to lag behind their larger competitors in terms of adopting technologies and providing the latest features. 3PL companies have leveled the playing field and as a result, no matter which company you choose, you will still be in a suitable position to expand your business. However, the rate of this expansion can vary depending on the company you choose. 3PLs like Vamaship and Shiprocket are more suited towards shipping aggregation and logistics rather than order fulfillment as a whole. If you need a comprehensive eCommerce fulfillment solution, look no further than WareIQ. WareIQ is one of the leading eCommerce fulfillment companies in the nation. It provides class-leading features, a few of which are mentioned below: Lightning-Fast Delivery: We offer same-day and next-day fulfillment options that are incredibly quick and reliable. Bespoke Packaging: We offer custom packaging facilities that can be tailored to your preferences Product Storage: Our pan-Indian network of dark stores and fulfillment centers can help you store inventory wherever you need it. Shipping Badges: We make it possible for you to add shipping badges, similar to Prime, that display shipment estimates on your product listings. App Store: We offer a comprehensive, well-optimised app store with a wide selection of apps. Branded Tracking: We provide branded monitoring options so you can give your clients access to any information you like on your order tracking pages. Returns Management: We manage returns and protect you from the negative consequences that come with them. Partnerships With Multiple Shipping Carriers: We provide a selection of over 12 courier providers and automatically assign the best option for every order. Inventory Management: We have an internal WMS that can automate a number of fulfillment center activities. Online Integrations: We offer integrations with more than 20 eCommerce platforms and website builders, including Amazon, Shopify, Flipkart, Magento, eBay, WooCommerce, and many others. Vamaship vs Shiprocket vs WareIQ: FAQs

November 06, 2022

What Are Snapchat Ads For eCommerce? Advantages, Types, and 5 Easy Steps To Run Snapchat eCommerce Ads In 2025

Millions of people use Snapchat daily, making it one of the most widely utilised social networking sites. Many brands have utilized it effectively to interact with customers, create leads, and boost sales. Since users on Snapchat are younger than users on Facebook or Instagram, this makes it easy for business owners because now Snapchat is the perfect spot for your eCommerce store to connect with young customers. Snapchat is also well-liked by influencers, which may attract customers to your store. But first, you must know what works and the proper techniques to expand your eCommerce company on Snapchat and increase sales. Snapchat advertising is one of the top tactics for eCommerce firms. Increase your internet reach by using paid Snapchat ads for eCommerce stores. You can utilise Snapchat to increase sales and brand awareness with the appropriate plan. For example, you can use Snapchat to share special deals, promotions, or product debuts on this platform. This article will review how to and the best way to get started with Snapchat ads for eCommerce. What Are Snapchat Ads For eCommerce? Like Instagram Stories, Snapchat eCommerce ads are images or full-screen vertical videos 3 to 10 seconds in length that show in between naturally occurring Snapchat content, including stories or specially selected material. Users can interact with Snapchat eCommerce ads by swiping up at any time while the video ad is playing. This directs them to a different action, such as a longer video, an article, a page where they can download an app, or your website. You may use Snap Ads Manager to generate Snapchat ads for eCommerce, run product campaigns, monitor outcomes, and streamline your operations. The majority of Snapchat users favour content that looks natural and mixes nicely with original photos and videos. Professional and expensive-looking material struggles on this platform with its large audience base of teenagers. Using humour can significantly increase the success of your Snapchat ads for eCommerce businesses. [contactus_gynoveda] Suggested Read: Top 6 Social Commerce Platform Examples That Can Transform Social Media Into Revenue Generators in 2022 Why Should You Promote Your Business Through Snapchat eCommerce Ads? Snapchat's audience size falls between those of major players like Facebook and Instagram and smaller platforms like Twitter and Pinterest, with more than 550 million active users per month. But the Snapchat generation distinguishes itself with these distinctive traits: Visual communication is 150% more likely used by users than verbal communication. This means that attention-grabbing graphics and captivating videos can draw Snapchatters in. Snapchat's overall ad revenue is increasing year over year, according to Statista. Snapchat generated USD 3.1 billion from this source of revenue in 2021, and it will likely produce USD 3.63 billion in 2022. By 2026, it's anticipated that Snapchat will generate $5.9 billion in global ad income. More than 80% of Snapchat users in the US are under the age of 36. This platform is attractive if you want to connect with 75% of Millennials and Gen Zers in the United States. Additionally, Snap Ads offer a lot of freedom. You can optimise your campaigns with the help of the platform's automated process. Alternatively, you can use the manual Advanced Create mode to have more control over every aspect of your campaign. Snap Ads' $5 minimum daily expenditure restriction means that getting started can be inexpensive too. This indicates that the platform has much room for experimenting with messaging, creatives, and campaign objectives. Advantages of Snapchat Advertising Make sure Snapchat is worthwhile for your budget if you already utilize paid social media or paid search advertising. That necessitates having a keen understanding of Snapchat's advantages as they apply to your company. The following are a few of the most noticeable advantages of Snapchat advertising: Low-Cost Method For Creating Brand Awareness CPMs for Snapchat usually are in the $2.50 range. This indicates that, on average, 1,000 views of your advertisement may be obtained for less than $3. You would have to pay about three to four times as much for the same number of ad views as you would on Facebook and YouTube. In addition, all you need to get started is $5 every day. Ability To Target Younger Audiences Snapchat users tend to be younger people—82% of them are under 34. Snapchat ads for eCommerce might be worth your money if you've trouble connecting with a younger audience. Your Facebook ads seem to provide exclusive impressions to older demos. This perk will be available to businesses with a largely Gen Z or Millennial consumer base. Potential To Put ads Between or Inside Content Unlike other platforms, Snapchat lets you pick whether your ads appear between or within the content. Your advertising can be delivered between user tales and/or publisher/creator stories when the "between content" option is selected. In addition, your advertising can be provided to partner-curated stories and on the Snapchat platform using the "inside content" option. You can a/b test placements to discover the most effective for you, then make adjustments. Simple Self-Served Platform Snapchat is a fantastic self-serve platform that many people will find helpful, even while you can rely on a digital marketing agency to handle your ads. You may make ads, start campaigns, and track the effectiveness of your Snapchat ads for eCommerce using the Snapchat Ads Manager. Effective Audience Targeting You have many options using Snapchat to reach prospective customers. For example, you can build audiences using the demographic, interest, and behaviour data from Snapchat or the data you've gathered and uploaded to the site. Snapchat's targeting tools let you carefully select the qualities of your ideal audience if your items are targeted towards a specific demographic of young people. Types of Snapchat ads For eCommerce No matter how big your company is, you can run a Snapchat campaign. Your task is to select the Snapchat advertising format that best serves your company's objectives. In addition, Snapchat offers a variety of online shops. Let's examine the popular Snapchat ad formats. Product Catalogues Ads The primary format for Snapchat eCommerce ads is catalogue advertisements. They display a variety of goods or services culled from your product catalogue rather than just one picture or video. Ads in catalogues can be static or dynamic. Scaling and automating ad generation for Snapchat campaigns is possible by utilising your current Snapchat product data feed. Snapchat automatically generates product advertising in the format of your choice as you submit your feed and build a collection. Unfortunately, catalogue advertising is only available in some formats. However, you have an option in Ads Manager. Single Picture or Video Ad Full-screen advertisements that are both single and video serve various purposes. First, because they fill the entire screen, they do a superb job of grabbing users' attention. Snapchat's image or video advertising appears before or after the original content of Publishers' and Creators' posts, "Our Story," and User Stories. This type of advertisement uses a variety of creatives, including photographs, videos, GIFs, and cinematography. Given the abundance of stimulus on Snapchat ads for eCommerce, it is advised to make a video advertising brief (between 3 and 5 seconds) (even though they can be up to 3 minutes long). You can include a link in the advertisement to encourage potential customers to act immediately, like visiting your online store. Product Collection Ads Snapchat users can tap on the four tiles of collection advertising to browse and purchase your products. Then, if someone is intrigued, they can click on any of the products they are displaying to learn more. Filter Advertisements You can also design an audience for your Filter advertisements based on audience interaction, gender, and age. These artistic overlays for Snapchat ads appear after a user takes a snap and swipes it left or right. Users can include them in Snapchat eCommerce ads to emphasise the products and their variants. They may consist of precise, stylised text and pictures that specify the location where the Snap was taken. Lenses Ads Ads for lenses are pretty imaginative. They incorporate animated characters and various things into Snaps using augmented reality. As a result, they have the appearance of being present. Additionally, Snapchat ads for eCommerce can utilise lenses to change their appearance in various entertaining ways, including numerous other 3D effects. You may start a Lenses campaign and run interactive AR (augmented reality) advertising in Ads Manager. You can create those ads using all the available features mentioned above. Playing with it and sharing it with friends will be possible for your potential future consumers. Story Ads A succession of advertisements makes up a story ad. They allow you to target your potential clients in between organic content or with a branded tile in the Snapchat section called Discover. To one Story ad, you can add anything between 3 and 20 photos or videos. Because story ads are simple to consume, they are effective for Snapchat eCommerce ads. This ad type is excellent for showcasing new product launches, fashion collections, or branding initiatives. Snapchat viewers can swipe up on your Story advertisement to learn more about what you're selling and possibly to make a purchase. Commercial Ads Snap's curated content may contain commercial advertisements for users of Snapchat (themed collections promoted in the Snapchat app). Since users cannot skip the first six seconds, it's critical to grab their interest immediately. They can, however, last for three minutes. Commercials are excellent for raising brand awareness, communicating a lengthy message, and capturing viewer attention. Dynamic Ads You can run dynamic advertisements on most social media platforms, including Snapchat. It's easy to understand how dynamic advertising operates. They advertise your goods to Snapchat users based on their online behavior. Two examples of actions are viewing a product on your website or leaving the shopping cart empty. In addition, Snapchat creates a customised ad for a user when a specific effort is made. As a dynamic ad, you can run either a single image or a group of images. Both were made using pre-made templates and products from your product catalogue. They are not manually made. To Do Stuff Before Placing a Snapchat Advertisement To successfully advertise your business and utilize Snapchat ads for eCommerce while measuring results, follow the procedures listed below. Create a Snapchat business account Go to the Snapchat ad account manager and log in with your account information if you haven't already done so. You'll be given the option to select a business type. For example, national or international businesses should typically use Brands, and any other company should typically use Small Businesses. Create a public profile next so users may follow and interact with your company on Snapchat. First, select Public Profiles from the main menu in Ads Manager. Next, select "Create Profile" from the menu. Then fill out your public profile by adding your address, website, and email. Customers will quickly recognise your company if you upload a logo and write a 150-character bio. Install The Snap Pixel Installing the Snap pixel is crucial if you wish to direct Snapchat users to your organization's website. For example, you may track outcomes, discover which sites users view, and create remarketing audiences by including a personalised code snippet on your website. Open the main menu in Ads Manager and choose Events Manager. Next, select the Web, App, or Offline source by clicking the New Event Source button. The Snap pixel code can then be manually installed, or you can use a partner integration to speed up data sharing. Once your Snap pixel is configured, Events Manager will display event tracking information. Create a Snapchat Catalogue If your company sells goods online, it's also a brilliant idea to do so so that you may promote it. First, open the main menu in Ads Manager and choose Catalogs. Next, select the type you wish to create by clicking the Create a Catalog button. You have two options for adding products: manually or automatically via product feeds. You may also use the Shopify partner connector to link your product feed automatically if you develop an eCommerce catalogue. How to Run Snapchat Ads For eCommerce You're prepared to advertise on Snapchat once you've finished the fundamental procedures. First, select Create Ads under Snapchat Ads Manager. Then, use the Instant Create or Advanced Create workflow to market your company. Establish Your Advertising Objective You'll be prompted with the query as soon as you sign in to the advertising platform to begin running your Snapchat eCommerce ads. What are you trying to advertise? This will aid Snapchat in figuring out how to improve its campaigns. Your choices consist of the following: Website visits: For those seeking to increase landing page click-throughs from links Promote Local Place: For those wishing to boost neighbourhood foot traffic For individuals wanting to increase the number of phone calls or SMS messages sent and received Installing apps is a way for people to get their mobile apps downloaded. App Visits: For those wishing to boost the number of times their app is used in the app store. The ideal choice for brick-and-mortar stores may be to Promote Local Places. But conversely, eCommerce companies will benefit from website visitors. So the final two advertising goals will make sense if you advertise a mobile app. It would be best if you sat with your marketing team or advertising agency to discuss your marketing objective. Then, to increase your chances of success, decide on a campaign objective for which Snapchat eCommerce ads can be used to its full potential. Create Your Ads You can import images from your website to aid in the construction of ads if your advertising objective is website visits. Think about creating your advertising material using the following requirements (for a single photo or video): 1080 px x 1920 px (9:16 aspect ratio) static picture, animated gif, or video 3-180 second duration .jpg,.png,.mp4, or.mov Visit Snapchat's Business Help Center if you want to use a different ad kind or want to see a complete list of requirements. You may also include a caption to make further the ad feel like it belongs on Snapchat while designing it. Other options include writing your company name and a headline, selecting your CTA, and writing your business name. Making the ad feel local to the platform will increase interaction, whether you choose to use a video or a still image for your advertisement. This can entail incorporating attention-grabbing animations, text effects, or filter effects. But, again, use a powerful CTA to encourage user behaviour and keep your content (if you are using it) brief and to the point. Set Your Campaign's Budget and Duration Budgets are everyone's favourite topic! Even though deciding on an advertising budget might be tedious, it is one of the most crucial elements in determining the success of your campaign. Spending too much can provide high-frequency numbers and restricted results while spending too little can limit your learning. Let's start by looking at the factors. Budget The daily minimum is $5. The average CPM is $2.50. Around 20,000 impressions may be obtained for $50 in advertising. Duration You can launch campaigns almost immediately. Your campaigns can be run continuously or with a specific expiration date. You may also select the precise hour, minute, and second that you want to begin (or terminate) your advertisements by using start and stop times. Most of the time, you should start above the minimum. For example, instead of aiming for $5 per day, start with $10 to $20 per day and incorporate some targeting strategies. You'll also ensure that your advertisements are delivered to your ideal target market, even if the CPMs may be more significant the more targeting you perform. The budget of Snapchat ads for eCommerce is expected to be an initial monthly expenditure of between $300 and $500. When you have good results, scaling up and making the necessary adjustments is simple. Select Your Options for Targeting Personalised ads are more successful. Although many companies first consider leaving their ad targeting quite general, we advise incorporating at least one or two targeting components to increase the effectiveness of your campaign. You can use Snapchat to perform sophisticated targeting based on devices, interests, bespoke audiences, geography, and demographics. Here is a brief explanation of how those operate: Demographics Gender: All, Male or Female Ages: 13 – 50+ Languages include Danish, Dutch, English, Arabic, and more. Location Targeting Countries States Radius Targeting on a Map Custom Audiences & Interests Select lifestyles to target, including those of gamers, art and culture aficionados, DIY enthusiasts, and more. Using its data and third parties' data, Snapchat creates lifestyle categories. These categories aim to connect with people according to their interests and actions. Devices Android, iOS, or all operating systems Apple, Samsung, and other device brands Furthermore, you can retarget your advertising to past site visitors or create lookalike audiences when Snapchat's Pixel is introduced to your website. A practical method to start with Snapchat advertising is targeting ages, languages, and particular interests. You'll see Delivery Estimates displayed on the right of Snapchat's Ad Manager when you modify your targeting settings and budget. Given your current settings, Snapchat estimates give you an excellent sense of the ad reach, impressions, and swipes (clicks) you can anticipate. Analyze and Enhance Your Advertising Campaigns Statistics drive everything in contemporary business advertising. You'll want to ensure that you have a firm grasp on the crucial metrics that Snapchat will give you before you begin your Snapchat advertising. These figures could consist of the following: Impressions: the total amount of times your advertisement was viewed Spend the overall sum of money you have put into your campaign. Swipes are akin to other platforms' "clicks." Draw Up a Comparable "click-through rate" on other platforms' percentage Only related to video material are video views. Effective cost per swipe up (CPSU), sometimes known as "cost per click." Screen Time is the duration of time spent viewing your advertisement. The primary objective of Snapchat ads for eCommerce is rarely to generate leads or sales. Instead, this is primarily focused on raising brand recognition and boosting interaction. As a result, pay close attention to indicators like "swipe up per cent" (which reveals how frequently people engage), "screen time" (which provides more information about how long people view ads), and "CPSU" to determine how efficiently we are allocating our advertising budget. Improvements are crucial if the results are different from what you expected. These improvements could involve altering your targeting criteria, modifying your ad copy, or reallocating your budget. Conclusion Regarding advertising, Snapchat is a good choice for companies trying to reach younger consumers. Spending time and effort on the objectives, creative, budget, and targeting is necessary to start with Snapchat advertising. It also entails knowing how to optimise your efforts and keeping up with reports. Whether you're trying to raise awareness, encourage consumers toward engagement, or drive sales, Snapchat advertising is the best way to target Millennial and Generation Z consumers. In addition, you may develop your brand and expand your business by utilising the platform's engaging ad formats, pre-defined audience demographics, and effective split testing. WareIQ As Your 3PL Partner For contemporary companies in India, WareIQ is an amazon-prime like logistics platform with a national fulfilment network and best-in-class fulfillment options. For our clients to build an end-to-end eCommerce solution, WareIQ offers eCommerce fulfillment services, such as automated eCommerce shipping and returns processing, order fulfillment, and warehousing. A comprehensive data and analytics reporting tool and integrated inventory management software make up WareIQ's technology. Real-time inventory level monitoring, automated reorder points, and essential inventory data, like inventory forecasting tools, may all be accessed from a single dashboard. With WareIQ, you can quickly access everything you need to manage inventory and accurately complete orders, streamlining your supply chain and saving time. [signup] Frequently Asked Questions

November 04, 2022

Unlocking 6x Growth for TCNS – One of the Leading Women’s Apparel Brands in India

This success story highlights how WareIQ's full-stack fulfillment solution helped TCNS unlock 6x growth through flexible management of logistics operations across multiple channels, locations, and brands.

November 03, 2022

Enabling 3x accelerated sales and faster deliveries at lower logistics cost for Blissclub in 1 year

Helping Blissclub accelerate growth in their 0-1 journey by providing ready access to an asset-light fulfillment infrastructure that unlocked faster deliveries, high customer NPS through personalized packaging respectively, and higher overall logistics ROI.

November 03, 2022

Shiprocket vs Shyplite vs Wareiq: Detailed Comparison on 16 Parameters to Help You Choose the Best Fulfillment Partner in 2025

Choosing an eCommerce fulfillment company for your business is one of the most important decisions you will need to make as an eCommerce retailer. 3PL fulfillment companies bridge the gap between small, local firms and large, multinational behemoths by making the latest technologies and feature sets easily available to a wider audience for competitive prices. Firms need to provide these services to ensure that their customers have a good experience and that they do not fall behind the competition. However, it is not only retailers that have to adapt to changing situations. As eCommerce grows, there are many new and emerging 3PL fulfillment companies that are bursting onto the scene. The 3 companies that we are featuring in this blog are some of the best options. We will delve deeper into the main differences between Shiprocket vs Shyplite vs WareIQ and help you select the best option for your eCommerce business. Shiprocket vs Shyplite vs WareIQ: Top 5 Reasons eCommerce Retailers Seek to Partner With 3PL Fulfillment Companies Reduce Costs eCommerce is filled to the brim with various costs and expenses that retailers have to incur. Whether it is eCommerce logistics, operations, marketing, fulfillment for eCommerce, or any other department, retailers have to constantly shell out money in order to be competitive. In many instances, small and medium-sized businesses lack the capital that they need to successfully compete with larger companies. 3PL companies provide a simple cost-cutting solution by offering essential services at a pre-determined price that is much cheaper than if sellers had to obtain all the same facilities independently. This will enable them to reduce logistics costs, and other costs involved and attempt to increase their profit margins in order to stay afloat. Offload Logistics and Fulfillment Processes Logistics and fulfillment encompass any and every activity that is involved in goods getting transferred from the manufacturer to the storage facility and ultimately, to the end consumer. This involves activities like transporting raw materials to the factory, transporting the finished goods to the fulfillment center, shipping the goods when an order is placed, and delivering the product to the doorstep of the customer. These activities can be quite strenuous as there are different companies in the mix for each procedure. 3PL companies consolidate all these processes and make sure that they are carried out smoothly and efficiently. Get Access to Advanced Technology Due to small and medium-sized eCommerce companies needing to operate on tight financial budgets, they often lack the necessary capital to invest in the technology needed to modernize their operations or conduct research into new innovations. However, while partnering with a 3PL company, all the latest technologies and services become instantly accessible. These facilities include WMS software, automated picking and packing, seamless eCommerce marketplace integration, and much more. This helps companies get on equal footing with their larger counterparts. Gain a Competitive Advantage Over Their Rivals Oftentimes, eCommerce companies only gain purchases from customers by the slimmest of margins over their competitors. However, if you are able to provide multiple unique selling points to customers in terms of order fulfillment, such as ultra-fast delivery or free shipping, they may have more of a reason to choose your company over another. Additionally, services such as branded order tracking and customised packaging add to the unique fulfillment experience that can be provided by your company if you partner with a 3PL. Give Customers an Enhanced Experience Ultimately, the sole purpose of partnering with a 3PL fulfillment company is to provide your customers with the best possible experience. Minor touches such as free shipping, the ability to track their orders and receive them on time can play a big role in the way customers view your business and their decisions on whether they would purchase from you again or not. By ensuring customers’ orders are delivered using the latest technologies and automations, the chances of them having a satisfactory experience is higher and the chances of a delay or unforeseen circumstance affecting the delivery are lower. [contactus_uth] Shiprocket vs Shyplite vs WareIQ: About WareIQ Source WareIQ is one of India’s emerging eCommerce fulfillment companies. Founded in 2019, the company is currently headquartered in Bangalore, Karnataka. WareIQ is known for its implementation of advanced technology to tackle various eCommerce tasks and challenges. In addition to the conventional suite of eCommerce services, such as order fulfillment, inventory management, and last-mile delivery, the company also provides unique services, such as an in-house WMS that can integrate with several eCommerce selling platforms and automate important warehouse tasks, a custom app store with a simple interface and a large selection of productivity-enhancing apps, an RTO Shield to curtail the negative effects of returns on your business and much more. The company has perks such as no minimum order quantity requirements and some of the most competitive rates in the industry. Shiprocket vs Shyplite vs WareIQ: About Shiprocket Source Shiprocket is one of the most successful shipping aggregators in India. The company’s inception was in 2012 and it is currently based in Delhi. Its primary offering is allowing online sellers to opt for the shipping company of their choice by considering their own objectives and other criteria. The company also provides multiple automation for various business operations. Shiprocket’s current order volume comprises upwards of 200,000 orders per day. The company has a customer base that spans 200-plus countries. Additionally, the company also offers integrations with large eCommerce platforms and includes services such as order management and cost estimation, among others. You May Like: Shiprocket vs Delhivery vs WareIQ: A Detailed Comparison Shiprocket vs Shyplite vs WareIQ: About Shyplite Source Shyplite was founded in Delhi, in 2016 and is currently headquartered there. It is mainly a shipping aggregation platform that also provides various logistics and fulfillment services. The main draw to Shylite is its cost-effective shipping solutions and its reputation for competent customer support. They offer facilities such as an AI-powered recommendation, a variety of payment methods and order tracking. They currently service over 25,000 pin codes in the country, with more planned for the future. Suggested Read: Nimbuspost vs Shiprocket vs WareIQ Shiprocket vs Shyplite vs WareIQ: Detailed Service and Feature Comparison on 16 Parameters [Updated 2025] [table id=53 /] Shiprocket vs Shyplite vs WareIQ: Why Do Companies Switch from Shiprocket and Shyplite to WareIQ for eCommerce Fulfillment in 2025? The choice between Shiprocket vs Shyplite vs WareIQ is a difficult one. All 3 companies provide exceptional services to help with any and every eCommerce requirement imaginable. However, there are notable differences in pricing, facilities offered and flexibility of each company. As an eCommerce retailer that wants the most value out of your investment, we suggest that you ascertain your requirements and note down your short-term and long-term goals in order to make the best possible decision. However, if you need to a 3PL company that ticks all the boxes and doesn’t put too much strain on your wallet, we recommend partnering with WareIQ. WareIQ offers a whole host of eCommerce solutions, some of which are mentioned below: We offer a nationwide fulfillment center and dark store network and provide intelligent inventory placement suggestions to help you store your inventory closer to your customers We enable eCommerce marketplace integrations with more than 20 online selling platforms, such as Amazon, eBay, Flipkart, and more, through our custom WMS We provide real-time updates to your order and inventory data, across platforms and fulfillment centers, in a single dashboard We provide an AI-based inventory optimisation SaaS tool that prevents understocking & overstocking situations We offer custom packaging facilities where you tailor every component, such as the design, logo and materials, to your liking We provide reverse logistics assistance and have an RTO Shield that insures every product against the potential damage caused by returns We have a robust team of customer success experts that offer 24x7 customer support for timely resolution of customer queries Suggested Read: iThink Logistics vs Shiprocket vs WareIQ: Which is the Best Option for a Fulfillment Partner for eCommerce in 2023? Shiprocket vs Shyplite vs WareIQ: FAQs

October 28, 2022

How Can Flipkart Sellers Achieve Flipkart-Assured Badge For Their Products in 2025?

Flipkart is undoubtedly one of the most well-known and successful eCommerce platforms. According to YourStory Flipkart currently offers more than 150 million products across 80 categories, and sends eight million shipments monthly. For sellers, Flipkart is certainly a marketplace that fulfills their aspirations. This is why Flipkart has gained more than 400000 registered sellers on its marketplace. However, due to the rise of vendors, this marketplace has become more vulnerable to non-genuine products. The solution to mitigate the problem of non-genuine products offered by sellers is called Flipkart Assured Badge, which focuses on the product's quality and speedy shipments. Therefore, it is called Flipkart Assured. The items covered by Flipkart Assured are checked, boxed, and then delivered to the buyer. Every product from merchants whose offerings have been validated by Flipkart bears the "Flipkart Assured Badge". Thanks to the trust badge, customers may quickly tell a Flipkart Assured product apart from a regular one. About Flipkart Assured Badge A badge of approval for quality products advertised on Flipkart is called Flipkart Assured. The badge guarantees both quick delivery and superior product quality. Products with this label are thoroughly examined for quality before being packed and sent to customers. ‍ In order to improve the entire customer experience, Flipkart introduced the "Flipkart Assured" quality label in 2016. This program offers products that are of a high caliber and may be delivered more quickly than usual. Moreover, this hallmark allows Flipkart to inspect fake or non-genuine products rigorously. ‍ What Flipkart Assured promises is as follows: Quality assurance with prompt and dependable shipping alternatives Orders over INR 500 receive free shipping. Secure order delivery and effortless returns Source How is the "Flipkart Assured" Badge Awarded For a Product? The "Flipkart Assured" emblem is more than just a sticker backed by a whole package of services. Sophisticated technological infrastructure and effective supply chain management support the badging process, which buyers or sellers cannot entirely determine. The data science team at Flipkart has created a special algorithm that computes various data inputs, including customer ratings, returns, seller cancellations, and other activities that may relate to performance and customer experience. The developed algorithm awards the product with the "Flipkart Assured" badge depending on how well the product performs. What Qualifies a Product for the Flipkart Assured Badge in 2025? Not all products qualify for the "Flipkart Assured Badge". It is granted by an algorithm created by the data scientists of Flipkart that evaluates the effectiveness of all the aspects connected to the product and assigns the "Flipkart Assured" label. Only products that pass extensive tests on their quality and the seller's performance are given the "Flipkart Assured" badge. The "Flipkart Assured" Badge is based on the factors listed below. Six Quality Inspections Six rigorous quality checks are performed on all items with the Flipkart Assured tag, starting with storage and ending with packaging. These product inspections are based on the product's MRP compared to the eCommerce catalog price, the product's color and size, physical damage, and a 100% data check on the seller cancellation, ratings, and returns threshold. Packed for Secured Transportations Each delivery is packaged in compliance with Flipkart's quality shipping requirements to guarantee that consumers receive their goods in pristine condition. In addition, Flipkart carefully selects packaging materials for each product type and properly packages them to ensure that the contents of the package remain undamaged even after a difficult journey. Secure packaging materials, including bubble wrap, airbags, paper, cardboard, and styrofoam, are utilised to accomplish this. Fast and Free Delivery For many clients in the eCommerce industry, Flipkart has been the preferred choice. It functions miraculously because it has a profound awareness of the needs of the Indian customer. The understanding built results from a decade's worth of research, not just a few years. Customers who use Flipkart Assured gain advantages like better purchasing experiences and hassle-free shipping. Products with a Flipkart Assured badge must be delivered in 2-4 days. Additionally, Flipkart provides free shipping on orders over Rs. 500. Customers can pick expedited delivery for specific regions, which will deliver their items the next day. Safe Delivery Flipkart gives customers complete order visibility by allowing them to track their orders and find out exactly where their packages are.‍ Quick Returns Customers must be able to take advantage of Flipkart's streamlined return policies, which include hand-to-hand replacements and tech visits if they are dissatisfied with their purchase. Read our blog on "Returns Management" to know how WareIQ seamlessly manages returns for its clients. Top 5 Advantages of The Flipkart Assured Badge for Flipkart Sellers A Flipkart Assured badge has the following advantages for Flipkart sellers: ‍ Flipkart Provides Quality Assurance Genuine goods of the highest caliber are given the Flipkart Assured mark. That suggests that customers will be guaranteed the legitimacy and quality of the product they purchase on Flipkart. ‍ Provides Quick and Free Shipping Customers throughout the world appreciate quick and free shipment. Customers who purchase items with a Flipkart Assured badge receive their products in 2–4 days, and all orders over 500 rupees receive free delivery. ‍ Enhances Consumer Loyalty A Flipkart Assured badge also guarantees superior packing, real-time purchase tracking, simple customer returns, product quality, and transportation. All of these elements provide customers with more assurance when making a purchase. In addition, a layer of assurance to the consumer that the product is up to par is provided by an F-Assured badge. ‍You can read here how to provide good customer service. Increases The Visibility of Products on Flipkart Higher search rankings increase the visibility of products bearing the Flipkart Assured emblem on Flipkart. The likelihood that a customer will click on and purchase a product increases with the product's position in search results. Increases Sales on Flipkart Customers are more likely to purchase products with a Flipkart Assured label thanks to increased product visibility, quality assurance, and improved eCommerce shipping alternatives, which boosts Flipkart sales. Suggested Read: Which is Better: Amazon or Flipkart? How To Become A Flipkart Gold Seller With WareIQ, A Tech-Enabled Fulfilment Partner, and Increase Revenue Generation? Selling on Flipkart as a Gold Tier Seller will be possible by working with a tech titan like WareIQ. Let's examine how: Ensure Shipment Compliance and Prevent Order Cancellations With the help of WareIQ's SLA-driven and efficient fulfillment services, you can promptly pack Flipkart orders and mark them as "ready to dispatch." By carefully processing orders while keeping SLA in mind, sellers may reduce late deliveries and cancellations. Extensive Distribution Enhancing Revenue Generation India is home to a scattered network of WareIQ's fulfillment centers. To achieve Regional Utilization (RU) and incredibly quick fulfillment of your Flipkart orders, with same-day or next-day deliveries while saving on shipping costs, you can divide your inventory and store it locally for customers. Utilize The Right Inventory Relay To Prevent Out of Stock You can prevent overselling by using the appropriate inventory relay. One of the main reasons for SLA breaches is overselling. This happens when a vendor runs out of stock and cannot complete a customer's order. WareIQ frequently syncs your inventory across all channels to prevent this from happening, enabling you to accurately communicate inventory levels to marketplaces and prevent out-of-stock situations, which can lead to seller cancellations. With WareIQ, there are no seller cancellations because you only receive orders for products you possess in your inventory. Suggested read: Flipkart’s New Rate Policy F-Assured Badge FAQs

October 22, 2022

Top 10 ShipDelight Alternatives for eCommerce Retailers Looking for Fulfillment & Shipping Solutions in 2025

The current state of the eCommerce industry yields many advantages to new and existing eCommerce sellers due to the refinement of various supply chain processes, including order fulfillment. As facilities such as same-day delivery, free shipping, and branded order tracking become mainstream, eCommerce retailers are expected to adapt and offer the latest features to their customers. If not, they will hold a significant disadvantage in relation to their competitors. However, it is not often easy for small and medium-sized businesses to adopt the technology and resources that make these services possible on their own since they operate on tight financial budgets. This is where partnering with a 3PL fulfillment company like ShipDelight comes in. However, due to the sheer scale of eCommerce in India, the fulfillment industry has also grown at a similar rate. If you are an existing or aspiring eCommerce seller, there are many ShipDelight alternatives to choose from, which we will go over in detail in this blog. Additionally, we will also cover the services that you should look for in your alternatives to ShipDelight and how WareIQ can be of service. About ShipDelight ShipDelight was initially founded in Mumbai, Maharashtra in 2015 by a group of individuals with a combined 55 years worth of experience in the distribution and eCommerce shipping sectors. Therefore, there are few unforeseen circumstances that can phase such seasoned campaigners. The company services more than 26,000 pin codes in India and offers advanced services such as shipping automation, order fulfillment, branded tracking, same-day and next-day delivery, and much more. Additionally, one of the claims to fame that has made ShipDelight so successful is that it charges some of the lowest shipping rates in the eCommerce industry at just ₹25 for every 0.5 kilos of inventory. This has made fast and quality shipping easily accessible to a much wider variety of eCommerce sellers due to the cost-effective nature of ShipDelight’s primary offerings. [contactus_uth] 5 Services to Look for While Choosing Alternatives to ShipDelight Choice of Shipping Aggregators One of ShipDelight’s core offerings is its automated shipping service through multiple delivery partners. The company also imposes the cheapest rates in the industry, where for every 0.5 kgs of inventory, you need to pay just ₹25. However, some ShipDelight competitors offer additional perks, such as not having any minimum order requirements, so you can only opt for and pay for the amount of space you need. Returns Management The procedure of examining, collecting, and storing an order after a consumer returns it is known as returns management. For eCommerce businesses, returns are an unavoidable reality, so it is preferable to be ready and safeguard your company from any harm they may do. Many ShipDelight competitors provide returns management services, and some go above and beyond by including insurance for each product to add an extra level of security. Package Tracking Services Ecommerce order tracking is crucial because it enables your clients to be informed whenever their orders progress to a new step in the delivery process and allows you to let them know at any moment what the status of their orders is. While ShipDelight does provide branded tracking facilities, several of its rivals also offer it as a service. Branded tracking pages are a useful value-added feature that can be tailored to promote complementary products, and provide clients with more details about your company and any other information that you would want them to have access to. WMS Software Solutions Once again, ShipDelight provides a combined WMS and OMS configuration, although there are several ShipDelight alternatives that feature easier user interfaces and a more thorough design. WMS software is essential for maintaining efficient warehousing and logistics eCommerce operations and for organising SKUs in accordance with different criteria and is also responsible for being able to integrate with multiple online selling platforms. Nationwide Fulfillment Center Network Although ShipDelight has a network of fulfillment centers spread across most of the country's major regions, there are ShipDelight competitors with more dispersed fulfillment center locations that also offer technology like intelligent automated selecting and packaging, inventory placement, and many other features. Find out where the majority of your demand often comes from and choose a fulfillment partner with a strong infrastructure there who can handle your company's growth without becoming overburdened. 10 Best ShipDelight Alternatives & Competitors Offering eCommerce Fulfillment in 2025 WareIQ Source WareIQ has emerged as one of India’s leading eCommerce companies. Initially founded in 2019 and currently headquartered in Bangalore, the company offers a comprehensive list of eCommerce fulfillment solutions, ranging from order fulfillment to last-mile delivery and everything in between. WareIQ prides itself on its easy-to-use technology platform, which includes a WMS, OMS, app store, last-mile delivery software , and much more. This enables users to get access to the latest features in relation to inventory storage, supply chain management, and distribution. A few note-worthy facilities that make WareIQ one of the best alternatives to ShipDelight include: It provides an inventory planner for strategic inventory allocation to prevent stockouts and reduce overstocking It enables users to choose the most cost-effective last-mile delivery partner via a shipping recommendation engine It provides extremely customisable packaging facilities It provides branded tracking services that can be customised to meet the needs of every seller It offers market-leading price plans [signup] You May Like: Quickshift Alternatives for eCommerce Retailers ShipKaro For eCommerce companies that require effective order administration, Shipkaro has offered shipping aggregation services since its founding in 2017. The Gurgaon-based company also gives organisations the ability to automate and customise shipping procedures in accordance with their intended results. Additionally, it offers services like bulk order uploading, label printing, individualised delivery schedules, and much more. A few note-worthy facilities that make ShipKaro one of the best alternatives to ShipDelight include: It has affiliations with over 14 domestic and international shipping providers It integrates with a variety of eCommerce selling sites, including Flipkart and eBay It enables customers to take advantage of shipping discounts and offers a tool for contrasting those prices with those of competing businesses It syncs order data from various order management programs for seamless order processing It offers precise order tracking Deliverr Source Deliverr, a 2017 startup based in San Francisco, provides small eCommerce businesses with superior fulfillment solutions, including a 2-day delivery option. Badges that resemble Amazon Prime, transparent pricing and providing a hassle-free experience are the core components of Deliverr's offerings. eCommerce companies can use Deliverr's live data tracking features to anticipate their fulfillment performance going forward and even provide D2C clients with next-day delivery. A few note-worthy facilities that make Deliverr one of the best alternatives to ShipDelight include: It provides online customer service It offers straightforward integrations with multiple selling platforms Its pricing is clear and straightforward It offers a live performance tracker It has a customary 2-day delivery schedule ShipBob Source ShipBob is a 2014 Chicago-based startup that offers global logistics, technology and eCommerce fulfillment services, and provides next-day delivery for orders filled by direct-to-consumer (D2C) firms. Over 7000 clients worldwide are served by ShipBob, which boasts a 99.95% accuracy rate. It provides a complete range of eCommerce fulfillment facilities. It offers 2-day shipping at affordable and transparent prices in addition to a solid software platform that provides access to the company's central platform through a developer-friendly API. A few note-worthy facilities that make ShipBob one of the best alternatives to ShipDelight include: It offers reasonable pricing options It provides straightforward integrations with multiple online selling platforms It has an extensive network of warehouses that is dispersed over numerous regions It offers a fantastic user experience that is simple to use It provides uniform 2-day shipping Shipmonk Source The current headquarters of Shipmonk, which was established in 2014, are located in Fort Lauderdale, Florida, in the United States. The company provides a variety of services, including inventory and warehouse management, pick and pack options, customer service, packaging facilities and much more. With its primary goal being to make technology-based eCommerce solutions as accessible as possible, it runs more than 100 virtual stores and assigns a personal manager to each client to help with the onboarding procedure. A few note-worthy facilities that make Shipmonk one of the best alternatives to ShipDelight include: It does not require setup and inventory receiving fees It offers consumers a digital billing interface It offers multiple customization and branding options It assists with inventory management automation It charges reduced costs for large orders as well as offers additional tax benefits Red Stag Fulfillment Source Red Stag Fulfillment was founded in 2013 and is currently headquartered in Knoxville, Tennessee. It is capable of processing orders for a wide range of goods, but its primary focus is on packaging and delivering bulky items. Because of their exceptional scalability, they can meet the demands of both small and large businesses. The additional services offered by the company provide a variety of tools that eCommerce business owners can employ to help them deliver goods promptly and effectively. Heavy goods and complex shipping requirements are areas where Red Stag excels. A few note-worthy facilities that make Red Stag Fulfillment one of the best alternatives to ShipDelight include: It provides video surveillance facilities in all its warehouses It offers exceptional customer service It offers a vast fulfillment center network It provides same-day delivery services It gives its customers peace of mind with an order completion guarantee eCourierz Source eCourierz is a logistics and fulfillment company that was founded in 2015 and is currently headquartered in Chennai, Tamil Nadu. It provides both international and domestic courier and shipping services. Its rates are some of the lowest in the industry and the company follows rigid safeguard measures to protect goods while they are in transit. The company currently operates in more than 220 countries. A few note-worthy facilities that make eCourierz one of the best alternatives to ShipDelight include: It provides a single dashboard to access important shipping-related information It provides order-tracking facilities with live email updates It offers partnerships with more than 18 shipping aggregators It offers competitive pricing plans It utilises white labelling for better brand projections iThink Logistics Source iThink Logistics is an Indian logistics and fulfillment company that was founded in 2017 and is based in Mumbai, Maharashtra. Its current shipping volume includes 25,000 parcels per day. It operates in more than 180 countries. Additionally, its technology platform can integrate with more than most major eCommerce marketplaces and it currently services more than 26,000 pin codes. A few note-worthy facilities that make iThink Logistics one of the best alternatives to ShipDelight include: It has an AI-powered recommendation program to suggest the best shipping companies for each order It offers NDR support It has partnerships with 12 shipping companies It provides returns management facilities It offers customised solutions based on performance for specific demographics Rocketbox Rocketbox is primarily a logistics and shipping aggregation company that was founded in 2015 in Mumbai, Maharashtra. The company specialises in the bulk shipping of products and offers tremendous discounts that you can take advantage of. The company has an impressive technology platform that enables the automation of multiple shipping and distribution functions. It also offers a serviceable area of more than 28,000 pin codes in the country. A few note-worthy facilities that make Rocketbox one of the best alternatives to ShipDelight include: It offers tools to analyse the performance of each carrier and suggest the best option It consolidates shipping data in one dashboard It has partnerships with reputed companies such as FedEx and Delhivery It offers fair pricing It implements automation in multiple processes Rakuten Source One of the best options for eCommerce fulfillment services for businesses is Rakuten Super Logistics, which offers packaging and shipping services. They also assist eCommerce retailers with their marketing efforts. Rakuten provides customised pricing quotations and services that are tailored to the demands of the businesses it supports. However, despite being a preferred fulfillment supplier for many global brands, Rakuten lacks worldwide fulfillment centers, specialised packaging, and DHL integration. A few note-worthy facilities that make Rakuten one of the best alternatives to ShipDelight include: It offers specifically-tailored services for their partners It offers fully-integrated marketing services for an additional cost It offers a specialised feature for small and medium-sized businesses known as XParcel It has facilities for specialised fulfillment It provides services such as kitting and subscription boxes Why WareIQ Should be Your Top Pick if You are Looking for a ShipDelight Alternative in 2025? The vast amount of fulfillment companies on offer means that you can select one that fits your requirements down to the most minute detail. ShipDelight provides many exceptional services that can help you fulfill orders. However, it does lack some value-added features that its competitors offer, which may come in useful in enhancing the experience your customers ultimately have with your business. While it is a very affordable shipping solution, there are competitors that offer perks such as no minimum order requirements, flexible pricing policies and much more. If you need an efficient ShipDelight alternative that fits the bill, look no further than WareIQ. WareIQ is one of India’s leading eCommerce retailers that provides a variety of eCommerce solutions. We offer conventional services such as: Order Fulfillment We provide ultra-fast same-day and next-day delivery through our partnership with more than 20 shipping aggregators and automatically assign the fastest and most cost-effective option for every order. Inventory Storage When you partner with us, you can store your inventory in a nationwide network of fulfillment centers that are located in every major region of the country. We also offer smart inventory placement recommendations that will help you determine the best storage location based on factors such as demand and proximity to transport facilities. Additionally, we also have a network of dark stores that aid in hyper-local delivery. Inventory Management We offer a custom WMS that can track your inventory and order data across multiple fulfillment centers and consolidate it in a single dashboard. You can also automate replenishment triggers so that you never run out of stock for any SKUs. It also helps organise your products based on factors such as demand, value, size, and much more. Integration With Multiple Selling Platforms You can integrate with more than 12 of the biggest eCommerce marketplaces, such as Amazon, Flipkart, eBay, and more, and keep track of your order data and assign specific inventory for each one. You can also access all your historical data across multiple platforms in a single location. Additionally, we also offer value-added services such as: App Store We provide an app store with multiple downloadable apps through a simple interface that is reminiscent of the Google Play Store or Apple App Store. This allows you to enhance the productivity of various business functions, such as branded tracking and customer feedback. RTO Shield Our RTO Shield is designed to protect you from the negative implications of returns. We provide insurance for every product and take care of the entire reverse logistics procedure. Branded Tracking Our branded tracking pages will allow you to convey whatever information you want to your customers. You can choose to feature additional products, give them more information about the company and much more. Customizable Packaging We provide a wide range of customizability through a choice of design, packaging material and much more. You can highlight your brand and product while offering customers a unique and unmatched unboxing experience. ShipDelight Alternatives: FAQs

October 22, 2022

15 Best Global B2B eCommerce Marketplace Strategies to Help eCommerce Players Succeed in 2025

With the ever-evolving digital era, the eCommerce sector is constantly changing. Now that 2025 is about to arrive, it's time to examine the B2B eCommerce marketplace strategy your business needs to be aware of to remain competitive and boost online sales in the coming year. It is anticipated that B2B eCommerce will continue to push the boundaries in the upcoming year. As a result, you would have another opportunity to enhance your marketing and sales operations if you did not take advantage of the B2B eCommerce strategies in 2025. Although the B2B eCommerce market has long been a thriving area of commerce, the global pandemic gave it an even more significant boost. With the post-COVID world's heavy reliance on online platforms in various domains. As a result, B2B eCommerce enterprises are anticipated to manifest a remarkable CAGR of 17.5% throughout the next five years, propelling the industry to a breathtaking $20.9 trillion market size by 2027. These enticing figures encourage small and medium-sized business (SMEs) owners to join the bonanza hunt to take home a decent share of this large revenue cake. Here in this article, we've simplified and gathered the most effective B2B eCommerce marketplace strategies that we anticipate will have the most decisive influence on your business so that you can stay ahead of the curve. Top 15 Global B2B eCommerce Marketplace Strategies to Win the Market in 2025 Due to the unmatched convenience of online buying, a good online store can assist you in attracting new consumers and providing superior customer service to your current ones. The B2B eCommerce sector is expanding quickly. As a result, vendors must adopt new global B2B eCommerce marketplace-winning tactics to remain relevant and grow. You must prepare for long-term growth, comprehend the B2B buyer mindset, and create novel relationship-building strategies if you want to surpass other vendors. Let's examine the top B2B eCommerce marketplace strategies for expanding your enterprise. Acknowledge That B2B Online Marketplace Strategy is Similar to B2C The first step in the B2B online marketplace strategies is to stop considering B2B clients as being radically distinct from B2C clients. For example, the same client who wants to buy safety equipment for their warehouse also buys things from Target or shops on Amazon for their usage. It's time to eliminate the notion that suggests your clients are not concerned with your website's aesthetics or uninterested in a sophisticated eCommerce online experience. On the contrary, B2B customers have many of the same interests and preferences as B2C customers when making purchases. Analyze The Psychology of B2B Buyers Amongst various B2B eCommerce marketplace strategies, consider buyers are focused on margins. That is the core of their business. Additionally, they are aware that your pricing might lower their profit margins. B2B buyers are concerned with the item's quality, certainty, and the possibility that it will provide them with a competitive edge both now and in the future. A B2B buyer carries a logical, multi-level consideration set when trading on your marketplace. As previously discussed, businesses that buy from you can depend on you for their profit margins and, thus, for their survival. They are at significant risk because you have the power to make or break them. So it's clear why so many well-established companies are hesitant to use B2B markets. In contrast, customers in B2C marketplaces often use a marketplace for accessibility, speed, and convenience. They are much less sensitive to your presence and are more concerned with rapidly and successfully locating what they seek. They don't care if they buy it from your B2C marketplace or elsewhere because a B2C market only has a minor influence over their lives. Determine Your Top Personas' Buying Patterns The most successful companies anticipate when their consumers will run out of their goods and when it is appropriate to remarket them. Your B2B online marketplace strategies should be aligned with it to understand how customers are likely to use your products or services and map out the customer journey for your buyer personas. A few questions to ask yourself as a business owner are: How long is the typical purchase cycle? When does my clients' fiscal year start, and when do they start creating their budgets? How long does it take customers to choose our items over competing brands? How long does it take for our products to be shipped and received? When will our clients decide if they are satisfied with our offerings? The answers to these questions may change depending on the industries you market to and the items you sell. If this is the case, various persona profiles will be created so that your B2B eCommerce communications align with the purchasing preferences of your B2B customers. Create unique sequences using these personalities and paths laid out within a marketing automation footprint. To better understand how to construct a roadmap associated with your business operations, start by reading our guide to eCommerce automation. Invest Heavily in Search Engine Optimization (SEO) Source When clients aren't actively searching for your brand, a solid eCommerce SEO plan helps your brand stand out. With this B2B eCommerce marketplace strategy, your eCommerce website may rank highly for the goods and services you provide, According to studies, most B2B consumers don't actively seek out brands when they require things. Instead, 71% of B2B researchers, according to Google, begin their searches with general phrases. Decision-makers are more likely to look for the products they require at the beginning of the customer journey than to hunt for specific brands that sell them. This means that you must have a solid SEO strategy. You're not just looking to improve your brand's reputation (which you likely already dominate in the SERPs). For exposure, you must also compete with other companies in your sector. Start by optimizing your product pages to address queries arising during the purchasing process's first stage. These consist of numerous features and product comparisons. Then broaden your content plan to address these issues. Finally, look at the lengthy queries decision-makers have and the typical problems your products can resolve. More people can see your brand when they search for general terms because of your SEO efforts, which increases the likelihood that they will remember it when making a purchase. Enable Self-Service For Customers The earlier Episerver survey showed how vital self-service is to B2B customers. They want to examine available products on your eCommerce pages and buy things for themselves. Self-service functionality was cited by 41% of respondents as one of the top ways B2B organisations can make doing business with them online simpler. Customers are eager to speak with you but want to do their homework first. Consider making it possible for your website to directly connect with your salespeople's calendars from within the site, as many high-ticket B2B orders require human interaction to support the transaction through to completion. Customers' insights are crucial for creating B2B eCommerce marketplace strategies. Make friends with the clients you serve. Do more than only observe the data that your system produces. Contact them directly, employing video chats, phone calls, emails, and messages, and arrange to meet up with them. Emphasizing Product Details and Features While customer research begins with the sales funnel, it extends through the purchasing process. Customers should be able to find answers on your eCommerce pages readily. Customers are more likely to bounce if they have to go on an informational hunt to see what they need. Think about adding a "question and answer" feature to your website so that users can immediately ask questions and engage with your product mix on the page. This incremental material will also support SEO initiatives because it will be updated with relevant, new information. List the features of particular products in bulleted product descriptions. Highlight the most crucial information as you create your eCommerce content and ensure your clients see it first. Make Social Interactions a Priority Engagement and learning are two key advantages social media offers to B2B eCommerce businesses. As a result, brands may expand their presence and connect with consumers more casually by communicating more on social media platforms. Social networking opens the door to social commerce. Digital webinars and online meet-ups dominated in a year when conferences in all locations and sectors were postponed. The pandemic ended any disagreement about the benefits of online networking. Social media can be used as a listening device as well. As a result, through B2B eCommerce marketplace strategies, sales teams can better comprehend their clients' needs and modify their business models accordingly. Executives are under pressure to demonstrate that social media and other communication channels positively impact business results when marketing resources are slashed. In a survey conducted by LinkedIn and Edelman, 46% of business owners said they felt the impact of their marketing efforts on direct sales is being scrutinised more carefully than in the past. A third of executives state that "sales teams are increasingly requesting marketing to help them cope with customer engagement barriers" and "marketing is being asked to play a greater role in sales enablement efforts." For a seamless experience, tie together social media and eCommerce promotions. For example, it would be best if you also thought about running prospecting advertisements on Facebook and LinkedIn to draw potential customers into marketing funnels that can be designed to highlight particular product categories that are valuable to them. Make Contacting You Simple for Customers Source It's not always necessary to make significant organisational or marketing changes to build your eCommerce business. However, with a few tweaks to your web design and the incorporation of new service modules, you may be able to increase your lead generation and promote interest in your business. Reviewing your current landing pages ensure your customers can reach your sales team or product personnel. Possible improvements include: Along with the "add to bag" button, provide a "contact us" button. In the page headers and footers, provide your phone number. To initiate interactions, use pop-up chat boxes. Clarify your hours so that clients are aware that you are accessible. People can interact with your sales team and get any questions answered with the help of all of these processes. Provide Autonomy To Loyal Customers Prospecting new clients and onboarding them into your eCommerce system should be your main priorities if you want to enhance your B2B eCommerce marketplace strategies. Your sales team can benefit from nurturing leads, but they don't have to be as involved with current clients. According to the McKinsey and Co. poll, only 15% of customers sought sales support while making a repeat purchase, compared to 76% of customers who wanted help when purchasing a brand-new good or service. This does not imply that your sales team should ignore any interactions with current clients. On the contrary, upselling and cross-selling chances to expand your brand are constantly available. To save your customers' time and provide your sales personnel more flexibility with their call schedules, a complete eCommerce website could be able to handle this for you. Consider scheduling yearly check-ins with current clients to ensure their satisfaction with the products, avoid problems with satisfaction, and increase their lifetime value. Make Your Pricing Transparent Source Pricing transparency is still a significant barrier for B2B customers that use internet services. Repeat consumers want to reorder products online swiftly, and potential customers want to know more about how your pricing is stacked against your rivals. To assess the effectiveness of your price transparency pages, think about A/B testing them. Does the conversion rate increase? How does price transparency impact your sales staff and lead-generation efforts? Build your pricing instead of using volume-based tiers and criteria. Provide Starter Packs and Free Trials Some of the oldest promotional tactics are still effective today, despite how marketing and eCommerce have evolved. For example, customers desire starter kits, free trials, and product samples so they may try something out before making a purchase. These marketing techniques reduce the perceived danger of clients purchasing from you while simultaneously giving them the impression that they are getting a good deal. PYMNTS's Subscription Commerce Conversion Index (SCCI) indicates that 65% of the top-performing subscription businesses provide free trials with the opportunity to cancel any time before a credit card charge is made. Conversely, only 15% of companies in the bottom 20% give customers free trials. You could provide fresh samples, can offer a discount to brand-new clients. You might think of inventive approaches to win over leads and persuade them to try your products at least once. Post Customer Testimonials Source Consider adding customer reviews and testimonials to your product pages and B2B eCommerce wireframes as you examine them to emphasise your brand. Your article can become more informative and increase sales by just including a few reviews. A G2 Crowd and Heinz Marketing poll found that 92.4% of B2B buyers are more likely to purchase from a company after reading reliable evaluations. However, while product reviews have long been popular in the B2C market, B2B firms are only now beginning to utilise this form of word-of-mouth advertising. Consider curating reviews from other sources if you can't add your own to the product pages. For example, you might link to Trustpilot reviews or others to reassure customers that they can trust your brand. Utilize Product Suggestions Most eCommerce websites employ an algorithm that displays the most well-liked products first. As a result, these products get the best ratings and the most sales; they adhere to the 80/20 Pareto Principle, which states that 20% of your products account for 80% of your sales. The 80/20 rule does not imply that you should disregard 80% of your inventory. On the contrary, customers can start their investigation with your best items and use product recommendations to help them make the best choice. Enhance Product Filtering Possibilities The management of an eCommerce website requires effective site navigation. Customers will become distracted or irritated if your page is overly complicated or offers too many options. Streamlining the purchasing process by establishing categories and filters to select preferred products. Buyers can filter through the available equipment kinds once they've decided which category of equipment best suits their needs. No Room For Fulfilment and Shipment Failures Large orders increase the possibility of inventory and shipping mistakes. Additionally, B2B shipping mistakes, which can result in full truckloads of product, can be very expensive for eCommerce businesses. Fortunately, integrating with WareIQ can help you minimize fulfillment and order problems, and working with a 3PL like WareIQ can simplify and streamline shipping operations. WareIQ believes that automating and outsourcing as much of the shipping and fulfillment procedures as possible would help you succeed by creating a B2B eCommerce marketplace strategy for fulfillment and shipment challenges. Conclusion While you can make a few little changes to your website to boost conversion rates, your business model and marketplace strategies are where genuine eCommerce growth begins. Your sales team, advertising division, and content creators must sync with your company's objectives and client sales funnel. Start with a handful of these broad B2B eCommerce marketplace strategies and see the changes in your eCommerce business. You ought to be able to attract more qualified leads and convert more website visitors into paying clients. Utilizing a Reputable B2B eCommerce Fulfillment Partner Like WareIQ For our clients at WareIQ, we offer full stack B2B order fulfilment services. As a Marketplace fulfillment partner, WareIQ works hard to identify the fastest, least expensive shipping solutions for each client, including freight services that can affordably and swiftly deliver your B2B purchases. Both B2B and B2C orders can be shipped on the same day by WareIQ. In addition, we offer fulfilment solutions that will increase client happiness and on-time delivery you can count on. Working closely with a reputable B2B fulfillment partner is essential to increase your company's profitability. Take a moment to study a few benefits immediately if you're unsure what to anticipate when working with a B2B fulfillment partner like WareIQ. Minimal Logistical Challenges By offering B2B fulfilment services, WareIQ makes it simpler to minimise order problems and cut shipping expenses. Profits increase when orders are accurately filled, and delivery is completed on time. In addition, top B2B partners collaborate with WareIQ to guarantee that goods arrive unharmed and at the intended destination. Efficient Inventory Management WareIQ fulfilment services make managing your inventory simpler. Monitoring inventory levels and following the contents of shipments as they move through the supply chain is made much easier by automation alternatives. Growing Your Business Is Simplified Building a business is simpler when collaborating with reputable logistics specialists and B2B fulfillment experts like WareIQ. Building a business is simpler when collaborating with reputable eCommerce logistics specialists and B2B fulfillment experts like WareIQ. Instead of relying on substandard partners, considering options and collaborating with fulfillment providers and logistics experts who share your future goals lets you expand your business. The expansion of your company's possibilities necessitates a review of the performance of your current partners to identify any room for improvement. Also read online store vs marketplace. With WareIQ as a 3PL, utilize the best B2B fulfillment partner at your power for a better future. B2B eCommerce Marketplace Strategies FAQs (Frequently Asked Questions)

October 22, 2022

WareIQ | Up to Speed | Latest Product Updates & News | Newsletter Issue #4

With the objective of providing users with a unified logistics experience through our smart fulfillment platform, we have recently released a number of features and new updates that allow users to have better visibility into their operations and perform critical tasks directly from the platform. With the objective of providing users with a unified logistics experience through our SaaS Merchant platform, we have recently released a number of features and new updates that allow users to have better visibility into their operations and perform critical tasks directly from the platform. New Releases Initiate Inventory Transfers and track transfer progress directly from the WareIQ Platform through the new PO Creation feature A lot of our clients shared how complex inventory transfer from one warehouse to another is for their operations team. They lacked: An easy and automated PO creation processReal-time visibility into the transfer processAlerts to immediately communicate issues for quick remedial action To simplify inventory transfer, we have launched a new PO Creation feature that allows you to create POs and track the inventory transfer process in real-time directly from our smart fulfillment platform. https://www.slideshare.net/AmanSandilya/wareiq-po-creation-and-tracking Watch the following video to know more https://www.youtube.com/watch?v=cvTFz1GxfY4&t=1s Proactively manage logistical escalations and streamline business processes through WareIQ Control Tower With our new feature - WareIQ Control Tower - you can unlock: Enhanced visibility by tracking NDRs, Order Delays, and Pickups in real-timeIntelligent insights to enable quick action against issues and concernsOrder-level data to know your operations in-depth, at a grassroots level https://www.slideshare.net/AmanSandilya/wareiq-control-tower-253644419 Latest Feature Updates Easy tracking of forward and reverse-leg logistics from a single panel on the WareIQ Smart Fulfillment Platform Track and get visibility into both forward and reverse logistics from a single window! Click on forward or reverse AWBs in the Order panel and track your forward and reverse shipments easily. Branded Tracking App now allows you to know when your shipment is PACKED and ready for pickup Now with our Branded Tracking App you can even track when your shipments get PACKED! Use this feature to gauge your dispatch and delivery turnaround and understand warehouse and shipping performance better. WareIQ Up to Speed Up to Speed is WareIQ’s monthly product newsletter, encompassing all product releases, updates and feature launches. Subscribe to the newsletter to get stay ‘up to speed’ with the latest happenings and offerings from WareIQ. You can also subscribe to the same on our LinkedIn handle: WareIQ Up to Speed

October 17, 2022

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