WareIQ welcomes new partners in the kitchenware and appliance category
Read Here
W For International Brands

Sell in India without setting up an Indian entity

India is a multi-layered regulatory and operating environment: GST and invoicing, marketplace seller rails, COD collections, returns, and monthly reconciliation. WareIQ becomes your Seller of Record so you can go live in weeks, not quarters.

  • Seller accounts + marketplace ops run daily by WareIQ team
  • Pan-India fulfillment network with 13-city coverage from day one
  • Monthly settlements with transparent reconciliation

Why India market entry is hard

India isn't one market — it's a stack of interlocking systems. Each layer has its own rules, timelines, and failure modes.

Result: 6-12 months before first sale. High burn. Constant firefighting.

How WareIQ Seller of Record works

One operating model connects your brand to every sales channel in India.

Brand

(International)

Owns brand + product
Shares inventory feed
Sets pricing guardrails

WareIQ

(Seller of Record)

Single % reseller agreement
Seller accounts + marketplace ops
GST + accounting compliance
Fulfillment + returns + support
Monthly reconciliation + remittance

Sales Channels

Marketplaces

Quick commerce

D2C

Orders + payments + returns events
Virtual inventory model (settled against collections)
Collections WareIQ India bank (commissions deducted at source)
Settlement Taxes + compliance + fees monthly remittance to brand's intl bank

Brand (International)

  • Owns brand + product
  • Shares inventory feed
  • Sets pricing guardrails
Virtual inventory model

WareIQ (Seller of Record)

Single % reseller agreement

Seller accounts + marketplace ops

GST + accounting compliance

Fulfillment + returns + support

Monthly reconciliation + remittance

Collections

Sales Channels

Marketplaces

Quick commerce

D2C

Settlement

WareIQ receives collections in India, runs compliance end-to-end, and remits net proceeds back to the parent entity on a monthly cycle.

DIY India setup vs WareIQ Seller of Record

See the difference in time to market and operational complexity

DIY

Entity Setup
GST Registration
Certifications
Marketplace Onboard
Warehouse + Team
6-12 months
Many parallel workstreams
0mo
2mo
4mo
6mo
8mo
10mo
12mo

WareIQ

Single agreement
Seller accounts
13-city network
≤ 1 month
Go live
10x faster
Focus on your brand, we handle India ops

DIY

Entity Setup
GST Registration
Certifications
Marketplace Onboard
Warehouse + Team
6-12 months
Many parallel workstreams
VS

WareIQ

Single agreement
Seller accounts
13-city network
≤ 1 month
Go live
10x faster
Focus on your brand, we handle India ops

Transparent pricing structure

Clear costs with no hidden fees. Pay based on what you sell.

Setup fees (one-time)

Cost componentComment
Product certification (if required)Cosmetics/F&B may require certification; WareIQ facilitates; cost basis HSN
Platform account setup & onboardingIncluded
Initial inventory import & taggingIncluded

Ongoing transaction-based fees

Cost componentWhat it coversDetails
SOR Reseller FeeStorage, fulfillment, last-mile; marketplace commissions; accounting & compliancesX% of sale value (includes marketplace fee ~Y%)
Custom ClearanceImport & customs clearanceOn actuals (per shipment)
Marketplace ManagementListing, cataloging, pricing, promotion mgmtX % of MRP

Frequently asked questions

Operator-grade answers about our Seller of Record model.

Why WareIQ

Built for brands that need operational execution, not consulting.

13-city fulfillment

Pan-India warehouse network with same-day dispatch capability

All major channels

Pre-integrated with Amazon, Flipkart, Myntra, Nykaa, and quick commerce

Full compliance

GST, certifications, and invoicing handled as your Seller of Record

Ready to launch in India?

Get a customized launch roadmap with timeline and pricing for your category.

Request India Launch Plan