Seller of Record for international brands
Sell in India without an Indian entity
WareIQ becomes your Seller of Record in India. We import, certify, list, invoice, fulfill and collect, then send net proceeds to your overseas account every month. Most brands go live within 30 days.
400+brands served
20+fulfillment centers
27,000+pincodes
Backed by Y Combinator, Flexport, Pioneer Fund and Soma Capital. Built by alumni of Delhivery, Amazon and Pitney Bowes.
01 · The problem
Why foreign brands need an Indian Seller of Record
Indian marketplaces onboard sellers with an Indian GST registration, and India's FDI policy does not allow a foreign-owned company to run an inventory-based e-commerce business selling to consumers. A US, EU or UK seller account cannot simply switch on India.
Going it alone means six workstreams before the first order. With WareIQ, each one is already in place.
| Workstream | On your own | With WareIQ |
|---|---|---|
| Entity and FDI | Incorporate a subsidiary, appoint a resident director, structure and report FDI | Not needed. One reseller agreement |
| Import and customs | Importer Exporter Code, HSN classification, customs duty and IGST on every shipment | Clearance arranged per shipment, billed at actuals |
| Product compliance | BIS for notified electronics, CDSCO for cosmetics, FSSAI for food, Legal Metrology labels | Category check up front, certification facilitated, labels applied at inbound |
| GST and TCS | A GSTIN in every state that holds stock, monthly returns per GSTIN, TCS per marketplace | Sales run on WareIQ's GSTIN. We file and reconcile |
| Marketplace onboarding | Seller KYC, brand approval and category gating, one channel at a time | Listings go live on established WareIQ accounts |
| Collections and repatriation | COD remittances, marketplace payouts, FEMA-compliant transfers abroad | Monthly net remittance to your overseas bank |
02 · How it works
How WareIQ Seller of Record works for international brands
A typical launch, from signed agreement to first remittance. Categories that need certification take longer at the compliance step.
Week 0
Agreement and category review
We confirm HSN codes, certification needs, landed cost and channel fit. You sign one reseller agreement.
Weeks 1 to 2
Compliance and labels
Certification filed where required. India labels designed with MRP, importer and customer care details.
Weeks 2 to 3
Import and inbound
Shipment cleared through customs and received into WareIQ fulfillment centers, labelled and tagged.
Weeks 3 to 4
Listings live
Catalog published on your chosen marketplaces, quick commerce and D2C. Orders ship same or next day.
Every month
Reconcile and remit
Collections land in WareIQ's Indian account. We deduct taxes, commission and fees and remit the balance abroad.
03 · Compare
Setting up an Indian entity vs using WareIQ
| Your own Indian entity | WareIQ Seller of Record | |
|---|---|---|
| Time to first sale | 6 to 12 months | Typically under 30 days |
| Indian company | Required, with resident director | Not required |
| GST registrations | One per state that holds stock | None. WareIQ's GSTIN |
| Marketplace accounts | Apply and pass KYC per channel | Live on WareIQ accounts |
| Warehousing and team | Lease, hire and manage locally | 20+ WareIQ fulfillment centers |
| Upfront commitment | Capital for entity, office and staff | One agreement, paid on sales |
04 · Pricing
How pricing works
You pay as you sell. One percentage of sale value covers operations and compliance. Pass-through costs are billed at actuals with no markup.
Get a quote for your category- Seller of Record feePer sale
- One percentage of sale value. Covers storage, fulfillment, last-mile delivery, marketplace commission, accounting and GST compliance.
- SetupOne-time
- Seller account setup and inventory tagging included. Product certification at cost, by category.
- Customs clearancePer shipment
- Duty, IGST on import and clearance charges, billed at actuals.
- Marketplace managementOptional
- Listings, cataloging, pricing and promotions run by our channel team.
05 · Categories
Categories we launch in India
Each category has its own Indian regulator. We check yours before you ship a single unit.
Beauty and personal care
CDSCO import registration, Legal Metrology labels
Electronics and accessories
BIS registration for notified products
Food, beverage and supplements
FSSAI import clearance and labelling
Fashion, footwear and bags
Legal Metrology labels, BIS for notified footwear
Home and kitchen
BIS for notified cookware and appliances
Toys and kids
BIS certification for toys
06 · Questions
Selling in India as a foreign brand: FAQs
Also see the Seller of Record India overview and our guide to logistics and fulfillment in India for international brands.
Can a foreign company sell on Amazon India without an Indian entity?
Not under its own name. Amazon India and other Indian marketplaces require a seller with an Indian GST registration. A Seller of Record like WareIQ lists and sells your products on its registered accounts, so you can sell without incorporating.
Is Seller of Record the same as Importer of Record?
No. An Importer of Record clears goods through customs. A Seller of Record sells the goods to the customer, issues the invoice and handles GST. WareIQ covers both import coordination and selling, so you deal with one partner.
Who owns the inventory in India?
Inventory is sold to WareIQ under the reseller agreement and settled against actual collections, so you are paid for what sells. The exact title and settlement terms are set out in the agreement for your category.
How do we get our money out of India?
Every month WareIQ remits net proceeds to your overseas bank account through an authorised banking channel, with an order-level reconciliation file and supporting tax documents.
Do our products need Indian certification?
It depends on the category. Cosmetics need CDSCO import registration, food needs FSSAI clearance, and many electronics, toys and appliances need BIS. All packaged goods need Legal Metrology compliant labels. We check your catalog in the first week.
Who controls pricing and brand presentation?
You do. You set price guardrails and approve promotions, listing content and brand store assets. WareIQ executes inside those rules.
What order volume do we need to start?
[CONFIRM MINIMUM: monthly order volume or GMV threshold at which WareIQ accepts an international brand.]
Can we set up our own entity later?
Yes. Many brands use Seller of Record to prove demand first. When you incorporate, we hand over listings, stock and data on a transition plan so sales continue.
Ready to sell in India?
Get a launch roadmap with timeline, compliance checklist and pricing for your category within two working days.
You Sell. We Fulfill.
A 30-minute call with our Seller of Record team. Bring your category, target channels and expected volumes.
Book a call with our teamOr email sales@wareiq.com
