260%+ Order Growth
With WareIQ’s fulfillment solution, Lil Goodness’s orders grew from 11k to >30k/month in 4 months
5.2X Growth in Order Revenue
Online order revenue increased to 28 lakhs/month from 5.4 lakhs/month in 4 months
99% Fulfilment Rate
With WareIQ’s fulfillment solution, Lil goodness achieved 99% fulfilment rate even during 200x surges in daily order volume
“Even after growing 25x over a year in 2021, our eCommerce supply chain was suffering scalability issues & therefore compromised the customer experience. Spikes in order volume on a few days where we run flash sales on our website or marketplaces(>100x surges in order volumes ) & a rigid supply chain further added to the operational complexity. Since prebiotic chocolates formed a significant percentage of the surge in volumes, we also had a requirement for temperature-sensitive warehousing & shipping for LiL’Goodness. This is also true for most perishable/ shorter shelf life grocery businesses.”
Lil’Goodness is transforming nutrition for millions of millennial Indian families, through a combination of fresh and packaged foods. It has become the nutrition partner to several millennial Indian families and the taste buddy for kids. Currently, it is present in 5 cities across 600 retail stores and is one of the best sellers on Amazon.
Lil Goodness has been on a mission to bring “daily dose of goodness” which are micro and macro nutrients through the snacks, kids and their families eat. Apart from having offline presence across 600+ retail stores in 2022, Lil Goodness products are also available on Amazon, Big Basket and Flipkart. With the relaunch of their own website in March 2021, sales escalated. Even after growing 25x over a year in 2021, their eCommerce business was plagued with supply chain issues & their subsequent impact.
Graph Showing Unpredictable & Erratic Patterns in Order Volumes from Dec’21 to Mar’22
With rising customer expectations of same/next day deliveries, it has become imperative for online businesses to offer the same to stay relevant in the market. Moreover, since the pandemic, the volume and frequency of online ordering for Lil Goodness have shot up considerably, and customers now have higher expectations in terms of shipping timelines. Unpredictable patterns of spikes in order volume on a few days & an inelastic supply chain further add to the woes of the manufacturer.
Orders dispatched to the offline B2B stockists, distributors, and retailers are also done from WareIQ’s cold storage facilities.
In just 4 months, the changes implemented by WareIQ started showing a significant & impressive impact on order volumes and revenues.
“With WareIQ’s full stack digital enabled fulfillment solution, we got access to the pan India network of fulfillment centers & cold storage facilities enabling same/next day delivery, without any upfront investment in supply chain infrastructure from our end.
During the IPL campaign in April 2022, WareIQ efficiently handled unpredictable surges in order volumes of ~20k/day with a 99% fulfillment rate. With WareIQ as our preferred fulfillment partner, we witnessed 172% growth in online order volume in just 4 months, with a significant improvement in the overall customer experience in fulfillment.”