Seller of Record services
Seller of Record services in India
WareIQ becomes the legal seller of your products in India. We hold the GSTIN, run your seller accounts, fulfill from our own warehouses and send you the net proceeds every month. You keep the brand and the pricing.
- Legal seller
- WareIQ. Our GSTIN on every invoice
- Channels
- Marketplaces, quick commerce, D2C, B2B
- Fulfillment
- 20+ centers, 27,000+ pincodes
- Settlement
- Monthly, with order-level reconciliation
- Commercials
- One percentage on net sales
01 · Choose your route
Two ways to use WareIQ as your Seller of Record
For brands registered outside India
Sell in India without an Indian entity
No Indian company, FDI structuring or local directors. WareIQ coordinates import, certification and labelling, sells on your behalf and remits proceeds to your overseas account.
Seller of Record for international brands
For brands registered in India
Sell in new states without new GST registrations
No state GSTIN, VPOB or APOB for each warehouse. Reach Amazon FBA, Flipkart FBF and quick commerce in any state on one reconciliation cycle.
Seller of Record for Indian enterprises02 · Definition
What is a Seller of Record?
A Seller of Record (SOR) is the registered business that legally sells a product to the end customer. It appears on the tax invoice, holds the GST registration, collects payment and is accountable for tax and consumer compliance.
In India, WareIQ acts as the Seller of Record for brands that cannot, or do not want to, sell under their own Indian GST registration. The brand still owns the product, the listings and the pricing.
| Seller of Record | Importer of Record | Distributor | |
|---|---|---|---|
| Seller on the invoice | Yes | No, clears customs only | Yes |
| Sets retail price | Brand, within guardrails | Not applicable | Distributor |
| Runs seller accounts | WareIQ | Brand or another partner | Distributor |
| Order-level sales data | Full access | Not applicable | Usually limited |
| Commercial model | One % of net sales | Fee per shipment | Margin on buy price |
03 · Operating model
How the Seller of Record model works
Goods move one way, money moves back. Every step is documented so your finance team can close the month.
- 1You ship inventoryStock moves into a WareIQ fulfillment center under one reseller agreement.
- 2WareIQ lists and invoicesListings go live at your price guardrails, invoiced under our GSTIN.
- 3Channels sell and settleOrders ship same or next day. Payouts, TCS and returns land with WareIQ.
- 4You receive net remittanceSales minus commission, fees and returns, every month, with reconciliation files.
04 · Responsibilities
Who does what
WareIQ runs
Marketplace and quick commerce seller accounts
GST invoicing, returns and TCS reconciliation
Warehousing, pick, pack, ship and returns QC
Order and delivery support
Monthly settlement and reporting
You control
Brand, product range and listing content
Price guardrails and promotion approvals
Marketing and performance ads
Inventory planning across channels
Which channels and states come next
Sold on: Amazon, Flipkart, Myntra, Nykaa, Meesho, Blinkit, Zepto, Swiggy Instamart, Shopify and WooCommerce stores, and B2B channels. Trusted by 400+ brands including Lotus Herbals, Mondelez, Blissclub, Technosports and Aditya Birla Group.
05 · Questions
Seller of Record India: FAQs
Not here? Write to sales@wareiq.com.
Related guides
Why international brands need an Indian merchant of record
Setting up logistics and fulfillment in India
International brands selling in India through an MoR
What does a Seller of Record do in India?
The Seller of Record is the GST-registered business that sells to the customer. It issues the invoice, files GST returns, holds the marketplace seller account and receives the payout. WareIQ takes that role so your brand can sell without its own registration in that market or state.
Whose GSTIN appears on customer invoices?
WareIQ's. We file the GST returns for those sales and reconcile the TCS that marketplaces deduct.
How and when do we get paid?
Monthly. We remit net sales after commission, channel fees and returns, with an order-level reconciliation file. Indian brands receive INR. International brands receive proceeds in their overseas account through a regulated banking channel.
How long does it take to go live?
Indian brands typically go live in about 7 days once catalog and inventory are ready. International brands typically go live within 30 days, longer if the category needs product certification.
What does Seller of Record cost?
One percentage of net sales that covers seller account operations, compliance, warehousing, fulfillment and settlement. Customs clearance and product certification, where needed, are billed at cost. We quote by category and channel mix.
Can we move to our own entity later?
Yes. Exit follows a transition checklist covering open orders, settlements, returns, data handover and listing cutover, so sales continue while you take over.
Get your India Seller of Record plan
Share your category and target channels. Within two working days you get a launch timeline, compliance checklist and commercial quote.
You Sell. We Fulfill.
A 30-minute call with our Seller of Record team. Bring your category, target channels and expected volumes.
Book a call with our teamOr email sales@wareiq.com
