Top 10 eCommerce Fulfillment Services For Fastest Shipping and Delivery for Online and D2C Brands

With the eCommerce boom occurring across India over the last few years, consumer preferences have rapidly changed and this has led to the requirement for eCommerce businesses to choose a reliable partner from among the best eCommerce Fulfillment Services in India in 2023.

Indian customers, especially during the pandemic lockdowns, have gotten a taste of express delivery or same day deliveries and compare companies based on how fast either can deliver the same product. In this era of 10-minute delivery, customers may debate the necessity of such services. But what needs not to be debated is the fact that not upgrading to meet the expectations of the customers can lead to lost ground to the competition.

This is where eCommerce fulfillment companies step in. Armed with their massive infrastructure, not just warehouses and established logistics networks but also the latest software platforms, the best eCommerce fulfillment services in India ensure the products reach their desired destination in the promised time, thus ensuring the highest levels of customer satisfaction.

What are eCommerce Fulfillment Services? 

eCommerce fulfillment services are defined as the most integral part of any eCommerce company’s operations that encompasses the entire fulfillment cycle once an order is placed online. The fulfillment cycle involves receiving the order, packaging, order management, storage, sorting, transportation, inventory management, post-order tracking, and returns (reverse supply chain).

eCommerce fulfillment services providers are responsible for enabling delightful post-purchase experiences for online customers through the fastest delivery, dispatch & delivery of correct orders to the right customers, real-time order notifications, delightful packaging, etc. We can understand how eCommerce fulfillment services in India form the backbone of the entire eCommerce industry.

Much like a 3PL logistics service provider, eCommerce fulfillment companies and fulfillment centers cater to the many logistical requirements of the sellers, especially in this ever-changing and rapid delivery expectation environment.

Imagine a business run out of a flat or a garage. (Very relatable to some!) Receiving the order, packing it, transporting it, or shipping it through a courier are all handled solely by a person.

Now scale it up and replace the person with a company. That is what an eCommerce fulfillment company does.

WareIQ – Amazon-prime Like Logistics for Modern Brands in India

WareIQ, an eCommerce fulfillment company, empowers online brands with a superior-tech platform to compete with Amazon like service levels by bringing their average delivery timelines from 5-10 days to 1-2 days.

"WareIQ came to Gynoveda with a full stack fulfillment platform & gave Gynoveda access to a nation wide network of fulfillment centers & last mile & hyperlocal courier partners closer to our customers based out of North East & North India. They made same-day delivery possible for us in metros."
- Vishal Gupta, Founder, Gynoveda

What Services Do the Best eCommerce Fulfillment Services Provider Offer?

With eCommerce growing in India at unprecedented rates, with numbers projected at a growth of 57% in online grocery sales and 31% growth in online retail sales by IBEF (Indian Brand Equity Foundation), the need for eCommerce fulfillment companies is now more than ever.

But what differentiates the best eCommerce fulfillment companies in India from the others is the presence of the following services/features:

Shipping Speeds – Same Day and Next Day Deliveries

With next-day and even same-day delivery becoming the norm, it is imperative that the best fulfillment company you choose can deliver on its promises, quite literally. According to a survey by Dropoff, 53% of the customers have canceled their order because of a slower-than-expected delivery time. Such canceled orders can prove to be quite a bane for many companies.


The best fulfillment companies in India for large businesses or small business share the same service promise to you, what you have promised to your customer. Upholding your service promise is the prime responsibility. Ensuring timely delivery depends highly on the nationwide presence of warehouses, thus reducing the last mile delivery pains and ensuring the middle mile delivery is faster and more cost-effective to you.

The Fulfilment Software

The on-ground capabilities of a fulfillment company are just not enough. What matters is also the fulfillment software given that everyone from the management team to the fulfillment warehouse staff shall be dealing with this. As sellers tend to use different tools and platforms for different processes, it is vital to ensure the software used by the fulfillment company is easy to implement and can integrate with other platforms and tools. The best fulfillment companies provide dashboards with intuitive business intelligence and easy to use user interfaces.

Returns Management

With about 1/3rd of orders being returned, the 3PL fulfillment company of your choice must also cater to the reverse supply chain. Handling returns and ensuring the cause of return is resolved by ensuring the package reaches back to the seller differentiates the best fulfillment companies in India from others in the market.


In the end, it is all about money. It is not about being the cheapest, but which eCommerce fulfillment company provides you with the best return on your investment, the best logistics cost, and more by providing the best value for the money. This involves the ability to scale up and down as the demand grows or subsides the shopping cycle weekly or monthly and even on an hourly basis. The sellers value the variety and customizations in pricing plans because it gives them the flexibility and choice they desire.


The ability to track and monitor one’s shipments is highly valued by all customers, be it in the B2C or B2B segment. It prevents customers from unnecessary mental hassle and uncertainty about their package. This transparency and living up to the service promise bring back customers to the sellers. Thus, the best eCommerce fulfillment companies ensure that customers/sellers have complete transparency during the fulfillment process.

How Can eCommerce Fulfilment Companies Boost Your Online Revenue?

The best fulfillment companies in India ensure that your product reaches your customer no matter where they are located, be it in Ahmedabad or Abohar. With next day or two-day delivery being the new level of expectations amongst consumers, ensuring your product reaches the consumer before your competitors’ is what must be followed.

However, heavy capital expenditure on numerous warehousing facilities, investment in robotic product handling, rapid order processing, and packing, and lack of transport infrastructure in remote locations are a few of the challenges to this micro fulfillment revolution. Hence the micro fulfillment model by eCommerce fulfillment services is fast evolving to provide a more customised experience for eCommerce sellers with same-day delivery and next-day delivery offerings.

Top 5 Challenges Faced by eCommerce Fulfilment Companies in India

eCommerce fulfillment companies have to deal with multiple parties and stakeholders, and thus this compounds the problems faced; added to that is the uncertainty factor, especially that of the unexpected. Such is the impact of these events: a term in shipping that goes “AGWWP (All goes well, weather permitting)”!

The following are some of the challenges faced by eCommerce fulfillment companies and of which sellers should be wary:

  1. Returns: With a high number of returns, companies require a robust return supply chain to ensure the product is picked up from the customer on time and returned to the seller without any damages. It involves additional capital expenditure on maintaining two supply chains, even though some aspects are interlinked.
  1. Information inaccuracy: From wrong addresses to a wrong contact number, these issues are all realised in the last mile delivery, and by then, it is too late to take any corrective action. This information inaccuracy can occur at any stage, be it by the customer, wrongly printed by the seller, or improperly handled by the fulfillment center.
  2. Exceptions: Natural Disasters to a massive container ship blocking the Suez Canal, these delivery exceptions occur pretty often, ironically. Despite the best preparations by the best eCommerce fulfillment companies, there is sometimes no getting around such situations which eventually leads to delays or damages.
  1. Delays during pre-shipping: In some supply chains where the Push-Pull boundary is extremely high up in the chain, often seen with customisable products, delays during the pre-shipping stage, caused by processing and producing the order, add added pressure onto the fulfillment company to fulfill the order within the promised time.
  1. Inventory Management issues: Inventory Management is every seller’s most common issue, be it choosing between the Newsvendor Model, the Economic Order Quantity (EOQ), the Continuous Review (ROP), or the Periodic Review (FOI) and lack of appropriate forecasting leads to significant inventory management issues at the beginning of the supply chain which travel down eventually causing the Bullwhip Effect.

How to Choose the Best eCommerce Fulfillment Services in India?

How do you choose who should be your fulfillment provider? This is an essential question as the growth of one’s business depends entirely on how effective the service provider is. Thus, the following points shall be able to help one choose the best eCommerce fulfillment service provider.

Shipping speed

A fulfillment company that is capable of beating your competitors is what is essential to prevent customers from being pushed away.

Warehouse location

Location, Location, Location! The strategic presence of the warehouses is critical to the supply chain and forms the balance between costs and speed.

Shares same ideologies

Choose a fulfillment company that shares the same ideology as your company, for, e.g., If you own an organic produce company, then choosing an eCommerce fulfillment company that has no Green Policy or is not taking steps to reduce its carbon footprint could be taken highly negatively by your customer base.

Order fulfillment software

A cross-platform and easily integrated software that is adaptable and driven by a well-programmed ML-based prediction engine to help the companies understand the trends and prepare for them better.


To handle the ups and downs of the demand cycle without adversely impacting the customers and the sellers.

Customer Support

Customer support that is efficient and quick to resolve issues.

Packaging and Branding

Providing that personal touch to the packaging can go a long way in creating the impression one needs in the customers’ eyes. All fulfillment companies provide packaging services, but only the best fulfillment companies go the extra step to ensure special packaging for special products.


Never compromise on quality, and a good check of that is the company’s qualifications.

Transparency and visibility

The best fulfillment companies ensure that the sellers have the transparency they are entitled to. The sellers and end customers alike have complete visibility of where the package is and are intimated of any discrepancies or issues. 

Which are the 10 Best eCommerce Fulfillment Services?

  1. WareIQ
  2. Shipway
  3. Shopify Fulfilment Services
  4. DHL eCommerce Fulfilment
  5. Delhivery
  6. Flipkart Fulfillment
  7. Fulfillment by Amazon (FBA)
  8. Eshopbox
  9. ShipDelight
  10. Pickrr Plus

The Indian eCommerce Marketplace shows no signs of slowing down and will not for a long time to come. Thus, one must understand who are the key and best players in the market and decide on which of these best fulfillment companies for eCommerce & D2C players in India should approach to grow their business:


Established in 2019, WareIQ, a Y-combinator backed startup, has rapidly grown to be the leading provider of full-stack eCommerce fulfillment tech solutions for some of the most reputed brands in India. WareIQ offers a full-stack platform for eCommerce companies to enable same-day delivery and next day delivery to customers – an Amazon Prime-like experience but accessible to everyone. 

ecommerce fulfillment services India_wareiq stack

7 Benefits of choosing WareIQ for eCommerce fulfillment services are mentioned below:

  1. Maximize share of stock eligible for same/next day delivery using decentralised fulfillment
  2. Decrease inventory by 40% and drive revenue by 10% with 80%+ regional utilisation using WareIQ Inventory & Network planner
  3. Increase item availability to 99%+ through efficient inventory management
  4. Grow your business by 3x in a year by leveraging WareIQ solution – fulfillment infrastructure, Inventory
  5. management capabilities and Full-stack technology platform
  6. RTO Prediction & insurance through RTO Shield
  7. Create the best post-purchase experience using Appstore
  8. Same day delivery using WareIQ Rush, leading to higher customer satisfaction, reduced cost & near zero RTO%

No minimum order quantity requirements make it suitable even for eCommerce firms having low order quantities to take advantage of the latest trends such as next day delivery and same day delivery. The onboarding process is simple, convenient, and less time-consuming, while the pricing policy is clear and transparent. WareIQ also undertakes strict safety precautions at its warehouses and complete ownership of the operations, thereby minimising the risk exposure of WareIQ customers.


Shipway is a newcomer that specialises in offering dependable and affordable shipping services to eCommerce businesses. This eCommerce courier services provider allows you to focus on business operations, ensuring that your customers receive the finest shopping experience. Services offered by Shipway are listed below:

  • Has already partnered with 30+ eCommerce couriers. 
  • Currently provides an end-to-end shipping automation solution for fulfillment and logistics to over 12,000 eCommerce retailers.
  • Pan India warehouses and fulfillment centers

You Can Also Check: List of Shipway Alternatives

Shopify Fulfilment Services

The Indian arm of this Canadian company offers end-to-end fulfillment solutions for eCommerce companies. The services provided by them are as follows:

  • 90 day trial period
  • Inventory Management: Recommendations for inventory storage
  • Same-day fulfillment: Orders received by 1600 Hrs are shipped on the same day
  • Omnichannel capability: Caters to eCommerce stores and orders from social networking platforms.
  • Pricing: $79 / month for the standard module.
  • You can simultaneously check Best Shipping Software for Shopify in 2023

DHL eCommerce Fulfilment

The known international courier service has been present in India since 1979 and has an established national network of warehouses and last-mile delivery. The services provided by DHL are:

  • Warehousing: Pan India warehouses
  • Inventory Management: A fulfillment portal with access to inventory levels and snapshots/reports.
  • International Deliveries:  For sellers with a significant chunk of cross-border sales.
  • Minimum Orders: Country-specific minimum orders per day


Established in 2011 and entered the Unicorn club of India, this eCommerce Fulfilment company has upgraded warehouses to provide end-to-end fulfillment solutions.

  • Warehousing: 75 fulfillment centers across India and integrated with courier partners for last-mile delivery.
  • Inventory Management: Have a proprietary WMS and provide inventory management services.
  • Separate channels for B2B and B2C customers.

Flipkart Fulfillment

Flipkart requires no introduction, but few know about the fulfillment services they offer. These services include:

  • Fulfillment center space
  • Faster delivery of products
  • Quality check by Flipkart experts
  • Packaging that will delight the end customers
  • Flipkart Assured badge
  • Seamless order processing
  • Inventory placed across multiple fulfillment centres

Fulfillment by Amazon (FBA)

The pioneer of eCommerce fulfillment, this heavy giant has set the industry standard for fulfillment services. Though many eCommerce companies have benefited from Amazon’s same day/next day delivery, those with a less regular rate of orders tend to suffer. Additionally, the same day/next-day delivery is available only for registered vendors.

Attributes of Amazon’s fulfillment services are below:

  • 60 fulfillment centers across 15 states in India
  • Market access to MSME, craftsmen, and artisans
  • Amazon’s A-to-Z Guarantee
  • Three months trial period
  • Dashboard with up-to-date technologies for tracking.


ecommerce fulfillment services India_Eshopbox

This Gurugram based company was set up in 2015, focusing on end-to-end eCommerce fulfillment. It focuses on helping pure-play digital sellers and D2C companies handle and solve inventory, warehousing, and logistical issues. The following are some services and features of Eshopbox:

  • Customers use web-based software called “Eshopbox Workspace.”
  • A nationwide network of warehouses with tie-ups with regional carriers.
  • The software can integrate with major players like Amazon, Flipkart, etc.
  • Additional offerings for D2C customers on specific websites for D2C growth.
  • The monthly subscription fee starts at INR 15,000.


ShipDelight has over 55 years of consolidated experience in the shipping and distribution industry. The founders of ShipDelight have supreme knowledge about how to solve the many problems related to order fulfillment and seek to fully integrate the requirements of eCommerce retailers and the logistics and fulfillment services that are provided by the company. Services offered by ShipDelight are listed below:

  • Services more than 26,000 in the country.
  • Offers services such as order management, branded tracking, shipping automation etc.
  • Provides same and next day delivery.
  • Offers the lowest rates in the industry at ₹25 per 0.5 kgs of inventory shipped.

Pickrr Plus

best fulfillment companies in India_Pickrr Plus

Pickrr was founded in 2015 with a vision to make shipping simple and seamless for businesses across the globe. Pickrr has started end-to-end eCommerce warehouse fulfillment services under the brand name – Pickrr Plus Fulfilment.

Some of the Pickrr Plus’s notable features include:

  • 24-48 hour delivery to the customer
  • Zero weight discrepancy
  • Up to 5% reduction in RTO
  • No capital investment in the warehouse

Read our blog on Pickrr vs Shiprocket vs WareIQ to understand how WareIQ offers the best fulfillment platform among the 3.


Now that you have looked at the best eCommerce fulfillment services in India and discussed some common problems with eCommerce fulfillment companies, you can well comprehend why it is crucial for you to make the right choice when selecting eCommerce fulfillment services for your business.

When Should you Consider Changing your Fulfilment Provider?

There are a lot of things that can hold you back when it comes to fulfillment providers. Here are some of the prominent signs that are an immediate red flag.

  • The cost of your logistics is rising but not your profits. 
  • Your inventory is not in the right place at the right time to cater to the increasingly distributed demands of your customers.
  • You are repeatedly failing to make those deliveries on the committed timelines.
  • You see a rise in cancellations and return of orders.
  • The customer reviews and ratings are plummeting. Remember that these ratings are heavily influenced by how the product is delivered to them by your 3PL partner.
  • You are planning to scale your business to new cities but facing challenges in the same.
  • You seem to miss out on the latest technologies and order tracking/reporting software that can collect key metrics and optimize your supply chain.

All these observations are a direct result of how your 3PL provider manages your logistics. Once you notice that things are not working as expected, it is time to change your strategy and look for a new partner.

ecommerce fulfillment services_WareIQ services

So, it is best to trust WareIQ for the best eCommerce fulfillment services in India.

WareIQ is one of India’s leading eCommerce fulfillment companies in India that uses an advanced technology platform to enhance the eCommerce experience of multiple online sellers. We have a fully-fledged, well-designed, and intuitive app store that consists of a vast variety of downloadable apps that enhance the productivity of different eCommerce services, depending on the requirements of each retailer. A few of the features that the apps have are listed below:

Post-Purchase Notifications

Retailers can send engaging notifications through email, SMS, and Whatsapp to keep their customers informed about their order status until it is delivered to their doorstep.

Customisable Email Editor

With our custom email editor, sellers can tailor every email according to their preferences, circumstances, and content. Just like any other text editor, you can edit the text, font, colour, size, and much more.

Real-Time Updates

Customers automatically receive updates about their order in real-time, such as when an order is on a new phase of the fulfillment process or if and when any delivery delay or issue arises, so that customers are not left wondering about where their order is.

Incentivize Return Customers

Businesses can encourage customers to return through customised product suggestions, either based on their previous orders through AI-based predictions or manually, such as when there is a product promotion running and the company wants to increase its visibility.

Optimise After-Sales Interaction

We offer retailers the ability to access customizable email and workflow templates, that can be automated based on multiple trigger factors. We also offer multi-lingual support for email communication.

Branded Tracking Pages

We offer highly customisable branded tracking pages that can be inserted with product suggestions, a description of the company and its goals, links to social media pages, and much more. This encourages customers to spend more time on the page and can even lead to additional sales.

Order Analytics

We record a vast array of order analytics that can be analysed to identify which processes and interactions are successful, so they can be maintained and which aren’t, so they can be improved and streamlined.

Best Ecommerce Fulfillment Services India FAQs (Frequently Asked Questions)

Pavel D’silva

Pavel D’silva

Pavel is a content marketing analyst at WareIQ. He has more than 3 years of content marketing experience. His key responsibilities include writing SEO-based blogs, guides, guest posts, and other types of content on a plethora of topics related to eCommerce fulfillment, operations, supply chain, warehousing, shipping etc.

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